Latest / The Social Capital Method / How to Reach Out to Your Network the Right Way [Ep. 013]

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How to Reach Out to Your Network the Right Way [Ep. 013] · The Social Capital Method

• 0:50
  SPEAKER_00: As you're doing your outreach, as you're scheduling your time, as you're putting your systems in place, you want to make sure that you are connecting or re-engaging individuals with the right message that is appropriate to them and based on the level of your relationship or the closeness of your relationship.
• 1:06
  SPEAKER_00: So, what does that look like?
• 1:07
  SPEAKER_00: I've I bucket this into three circles.
• 1:10
  SPEAKER_00: So not just like broad people in our network, but our real true connections fall into.
• 1:15
  SPEAKER_00: And so the first one is the inner circle.
• 1:17
  SPEAKER_00: The inner circle is usually about a handful of people.
• 1:20
  SPEAKER_00: It could be a little bit more than that.
• 1:21
  SPEAKER_00: But if you think about the concept that you're the sum of the five people that you hang out the most, that's where that is coming from.
• 1:27
  SPEAKER_00: These individuals have been in your life for a period of time, or maybe it just feels that way.
• 1:32
  SPEAKER_00: These are individuals that you're willing to share things with, either personally or professionally.
• 1:37
  SPEAKER_00: Maybe they've seen you ugly cry once or twice, but these are the people that are in your earn inner circle.
• 1:42
  SPEAKER_00: And then you have your circle of influence.
• 1:44
  SPEAKER_00: So that circle is a lot bigger.
• 1:46
  SPEAKER_00: We're talking anywhere between, you know, 10 to 40 individuals.
• 1:50
  SPEAKER_00: These are people that you've built relationships with over a period of time.
• 1:55
  SPEAKER_00: Maybe they're not all active, you don't hang out with them on a regular basis, but you've invested enough time, energy, and effort into them, and vice versa that you feel that these are the people that if you send an email, they're going to respond.
• 2:09
  SPEAKER_00: If you pick up the phone, they're going to pick up the phone or at least give you a callback.
• 2:13
  SPEAKER_00: And then you have your opportunity circle.
• 2:15
  SPEAKER_00: Your opportunity circle is much wider and much bigger.
• 2:19
  SPEAKER_00: These could be individuals from your past.
• 2:21
  SPEAKER_00: Maybe it's a past manager that you've kept in touch with, a mentor.
• 2:25
  SPEAKER_00: It could also be past clients.
• 2:27
  SPEAKER_00: It could be you went to a networking event and you really vibed with someone.
• 2:31
  SPEAKER_00: And now this is someone that you kind of want to start to build that relationship with, they can be in your opportunity circle.
• 2:38
  SPEAKER_00: And so that's what I mean by the messages that you send to engage with people in your inner circle is going to look a lot different than your opportunity circle.
• 2:47
  SPEAKER_00: And so understanding and being aware of where does each person fall so that I know how I'm going to engage with them and that it feels appropriate for the level of relationship that we've cultivated.