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How to Reach Out to Your Network the Right Way [Ep. 013]
The message you'd send a close friend and the one you'd send a past manager you haven't talked to in two years shouldn't sound the same. Most outreach does, and that's why so much of it falls flat.
In this episode of The Social Capital Method™, I break down the three circles your real connections fall into, and how knowing where each person sits changes the way you reach out.
In this episode:
Why your outreach message should match how close the relationship actually is
Your inner circle: the handful of people you share things with personally and professionally
Your circle of influence: the 10…
The skinny
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