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12+ Brands, 20+ Marketplaces, 50% Revenue Share: Inside expondo's Balancing Act #LTM164
Twelve-plus in-house brands, more than 20 marketplaces, more than 20 countries – and right in the middle of it, a deliberate overhaul of the brand portfolio. Ingrid talks to Elena Cardellini of expondo about how a multi-brand business built up over years is adjusting to a new requirement: agentic commerce. It's changing how brand authority gets evaluated.
How you actually steer a multi-brand business at this scale is where Jorrit Steinz comes in, CEO of ChannelEngine – the partner Expondo relies on to keep its feeds and pricing in sync. Together, they discuss why Expondo is consolidating its…
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