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How Micro-Influencers Can 10x Your eCommerce Growth

Show Notes: How Micro-Influencers Can 10x Your eCommerce Growth with Jay Neyer

In this episode of The eCommerce Podcast, Matt Edmundson talks with Jay Neyer from Lantern Soul about leveraging micro-influencers to dramatically improve advertising performance and scale eCommerce businesses from six to eight figures.

Episode Highlights

The Four Levers of eCommerce Profitability (09:28)

CPMs - Cost to reach 1,000 people

Click-through rate - Engagement with your content

Conversion rate - Visitors who make a purchase

Average order value - How much customers spend

The Micro-Influencer Advantage…

The skinny

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