Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Don’t Just Post Content: How to Actually Find Customers

Transcript

Don’t Just Post Content: How to Actually Find Customers · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello, and welcome to the podcast Today, what we're going
• 0:04
  to do is we're going to be doing a case study, OK?
• 0:09
  We're going to be using a case study.
• 0:11
  I received a message recently from someone on LinkedIn and I
• 0:16
  think this would be a very good example to show here how our
• 0:19
  brothers and sisters who play actively on LinkedIn can get
• 0:23
  better with their outreach. OK, because I've done several
• 0:28
  WhatsApp episodes before where the case study we we we use is
• 0:32
  something from WhatsApp. But today I'm going to discuss
• 0:36
  something uniquely from the LinkedIn perspective.
• 0:40
  However, as usual, just bear in mind whenever we make these
• 0:44
  episodes and we say something about WhatsApp, you will find
• 0:47
  that some of those ideas can be applied to LinkedIn or whatever
• 0:50
  it is that we discussed in LinkedIn.
• 0:52
  You will find that in broad general principles should be
• 0:54
  able to apply to Instagram as well.
• 0:57
  So even if you don't have a LinkedIn account, there's still
• 1:01
  going to be useful stuff that you can learn from today's
• 1:04
  episode on how to do your outreach better.
• 1:09
  So for those of you who are discovering the show for the
• 1:12
  very first time, outreach just means any kinds of activities or
• 1:16
  strategies that we come up with for running after or for
• 1:19
  reaching out to our potential customers, our potential
• 1:22
  clients. Because in the last, you know,
• 1:25
  2-3 decades, lots of us who have gotten into business have gotten
• 1:29
  used to this idea that we should just sit down on the Internet,
• 1:32
  put out helpful content, and then people will start running
• 1:35
  after us. So those are much more inbound
• 1:39
  forms of marketing. So content marketing, inbound
• 1:44
  forms of growing your business. So, but that's not the only way
• 1:50
  to grow your business. There are more outbound ways of
• 1:54
  growing your business. Outbound just means any kind of
• 1:56
  business philosophy or marketing philosophy where you're going
• 1:59
  after people and chasing people. And so outreach is outreach is
• 2:05
  part of that family, if I can put it that way.
• 2:08
  Outreach is part part of that way of doing business.
• 2:11
  Washa. If you're doing anything where
• 2:12
  you take responsibility for running after your customers,
• 2:15
  you're doing outreach. So if you're going out to go and
• 2:17
  drop Flyers, yeah, that's outreach.
• 2:21
  If you're sending messages to people in their inbox to try and
• 2:24
  see if they'll buy from you, that's outreach.
• 2:27
  If you're going out to try and track people down in their homes
• 2:30
  or in their offices or in their business sites or whatever, that
• 2:33
  is outreach. And I would strongly recommend
• 2:36
  that we should all be doing one form of outreach or another
• 2:40
  because you will find that whenever you engage in business
• 2:43
  outreach, you're not only growing your business, but
• 2:46
  you're developing yourself as a person because outreach demands
• 2:50
  that you learn some really, really interesting skills.
• 2:53
  So for those of us who like meeting people in person, you
• 2:56
  know, going to people's offices, making phone calls, you'll find
• 2:59
  that doing business outreach that way forces you to become
• 3:04
  confident. It forces you to become
• 3:07
  articulate. It forces you to work on your
• 3:09
  people skills, you know, things like that.
• 3:12
  So even if not from a business perspective, I recommend that we
• 3:15
  all should be doing outreach. Don't just sit down behind your
• 3:20
  keyboard and assume that because you're putting up helpful
• 3:22
  content that you're going to be able to grow your business.
• 3:26
  OK. And then, OK, apologies.
• 3:29
  I'm making today's recording at home, so there's going to be
• 3:31
  some noise in the background. Oh, by the way, for those of you
• 3:34
  listening for the first time, my name is Tavishima Ayede.
• 3:37
  I'm a former lawyer turned business consultant.
• 3:40
  And what I do here on this podcast almost every day is I
• 3:42
  come here with some business goodness.
• 3:44
  We try and show, we try and play with ideas about how we can make
• 3:48
  our businesses better and how we can grow our revenue.
• 3:51
  So that's the focus of the podcast.
• 3:53
  Now, if you'd love to connect with me because you have
• 3:56
  particular business problems you'd like me to have a look at,
• 3:58
  you want me to answer one or two questions for you, then you can
• 4:02
  call me, send me a text message or a WhatsApp message on
• 4:06
  08064662140. I love meeting listeners of the
• 4:13
  show, so reach out. Don't worry, don't be shy.
• 4:15
  If you've been listening for three years, reach out.
• 4:17
  If you've been listening for three months, reach out.
• 4:20
  If you've been listening for three days, reach out.
• 4:22
  If you've been listening for three minutes, please don't
• 4:25
  reach out. Finish the podcast episode.
• 4:27
  Be sure that you think you and I are going to vibe very well
• 4:30
  first before you call because there's some people who you
• 4:34
  know, listen to half an episode and then you call and then
• 4:38
  anyway, let me just leave it like that.
• 4:39
  So if you've only been listening for three minutes, I beg finish
• 4:42
  the episode, then you can reach out.
• 4:45
  OK, so now before we go into examining this particular piece
• 4:51
  of outreach that I received on LinkedIn, a few definitions.
• 4:57
  Some of you are going to say definition on how why are you
• 4:59
  defining LinkedIn? If you're one of those people
• 5:04
  and you think that everybody knows LinkedIn, my guy or my
• 5:10
  babe, I have some shocking news for you.
• 5:13
  Lots of Nigerians do not even know about LinkedIn, not even
• 5:18
  talk of being on LinkedIn. So for those of you who are
• 5:21
  regular listeners, you will know about the speaking event I had.
• 5:25
  I can't remember. No, I think that was two years
• 5:27
  ago, I thought last year or two years ago, I can't remember when
• 5:30
  I was speaking for the NBC, that's the Nigerian Bottling
• 5:33
  Corporation that the people who produce Fantas Pride, you know,
• 5:37
  and all of that 5-Alive, you know, all those, all that good
• 5:40
  stuff, all that good sugary stuff.
• 5:43
  So if you have a sweet tooth like me, then you're definitely
• 5:46
  a customer of NBC. You've been chugging their
• 5:48
  products every day. By the way, you should not be
• 5:51
  drinking Coke every single day. You know, a Coke once in a while
• 5:54
  is all right. If you're drinking every day,
• 5:56
  you are wrong. If you don't believe me, go ask
• 5:58
  your doctor. So then the session was on how
• 6:04
  to use artificial intelligence to grow your businesses and then
• 6:08
  how to use artificial intelligence to boost your
• 6:10
  career. So, so we got to the point where
• 6:17
  we're talking the people about LinkedIn.
• 6:19
  And then one young man came kept on asking me that this linked
• 6:22
  linked that you're talking about linked linked.
• 6:26
  So that's why I decided to engage the guy.
• 6:28
  And apparently I hadn't heard of LinkedIn before, which is why
• 6:32
  even though I was saying LinkedIn, because, you know, The
• 6:36
  thing is up on the slide now, you know the guy, they say
• 6:38
  linked. So I see a show of hands now who
• 6:41
  here knows about LinkedIn? I was shocked.
• 6:46
  I was shocked. I would say close to, I don't
• 6:50
  know, 6075% of the hall had not heard of LinkedIn before.
• 6:57
  Not to talk of even, you know, having an account on LinkedIn,
• 7:00
  say like you have the account, you just don't sign in about
• 7:04
  6075% don't even have. I never even heard of it.
• 7:10
  And then since I've been doing the podcast, you know, it's the
• 7:13
  same thing. You know, some people we talk
• 7:15
  blah, blah, blah and say, oh, what's your LinkedIn handle?
• 7:17
  Let me send you a connection request.
• 7:19
  So I'm not on LinkedIn. I say for real.
• 7:21
  I say, no, I'm not on LinkedIn. OK, Like you're there, but you
• 7:24
  never use it. No, I never opened the account.
• 7:27
  So, OK, but you're a career person, you're in business.
• 7:30
  He said yeah, no, I just never opened the account.
• 7:32
  So there are lots of people like that.
• 7:34
  So you do not have to be on LinkedIn, I repeat, to grow your
• 7:40
  career or to grow your business in Nigeria in 2026, as at the
• 7:45
  time of this recording, you do not have to be on LinkedIn.
• 7:49
  It'll be by it's not by force, by force at all.
• 7:52
  In fact, I'm growing my business.
• 7:56
  I shut down my Facebook account a long time ago.
• 8:00
  I shut down my Instagram account a long time ago for So for those
• 8:03
  of you who are regular listeners and who have been trying to find
• 8:05
  me because once in a while somebody reaches out to me, they
• 8:08
  say, oh boy, how far now I define you since like your
• 8:11
  podcast is dope and you know, thanks for this and blah, blah,
• 8:15
  blah, like, you know, on, you know, on Instagram what's going
• 8:18
  on, you know, on TikTok. So no, I'm not on Instagram.
• 8:21
  No, no, on TikTok, I shut down everything.
• 8:23
  So when it comes to social media, no, be by force by force.
• 8:27
  But I want you guys to understand that there's a
• 8:29
  categorical difference between, you know, chilling on Facebook,
• 8:32
  chilling on TikTok, chilling on Instagram and all these other
• 8:35
  platforms. Because LinkedIn is primarily
• 8:38
  for people who are interested in business development or career
• 8:43
  development primarily. Of course, you know, from there
• 8:46
  it spills over into personal development as well.
• 8:48
  So if you're looking for people who are personal development
• 8:50
  nuts, you know, you're into this whole thing of making yourself
• 8:52
  better, you know, people, people keep talking about improving
• 8:55
  yourself 1% every day and all that.
• 8:57
  So if you're one of those improve yourself 1% everyday
• 9:00
  kind of people, you're one of those upwardly social, what's
• 9:04
  that expression again? Socially upwardly mobile lobby.
• 9:08
  Like you want to grow in society, improve your ranks,
• 9:11
  growing your business, growing your career.
• 9:14
  Yeah, those are the kind of things that suit you every day.
• 9:16
  Then I recommend that you should be on LinkedIn because it's a
• 9:19
  social media platform where the primary audience is career
• 9:22
  development or business development.
• 9:25
  So you will not be, what's the word, you will not be
• 9:32
  disappointed if you're on the platform.
• 9:34
  See, OK, let's make this impractical.
• 9:36
  Let me open my LinkedIn now. So let me so that you guys
• 9:39
  appreciate what is I'm talking about.
• 9:41
  For those of you who are not on LinkedIn, of course, it also
• 9:43
  depends on who you follow, but let me just open my LinkedIn and
• 9:46
  then I'll now show you guys the kind of things you see on
• 9:48
  LinkedIn. All right, so cool.
• 9:50
  Now, the very first post that came up on my LinkedIn as I
• 9:53
  opened it, startup and funding opportunities, that's the very
• 9:57
  first post. So there's somebody here who is
• 10:00
  the founder and who is into talent acquisition and the guy
• 10:03
  put up a post on startup and funding opportunities.
• 10:07
  In other words, if you're a startup founder in Nigeria and
• 10:11
  you want to look for investors, you're trying to look for
• 10:13
  funding for your business. The very first post, that's what
• 10:16
  came up. No problem.
• 10:17
  May I just scroll so you guys understand what I'm saying?
• 10:20
  For those of you who are not convinced, then the next post
• 10:24
  was on LinkedIn marketing. So you know how you can grow
• 10:28
  your business on LinkedIn. Then let me continue.
• 10:31
  Then another post from someone who writes about African tech.
• 10:37
  She's talking about corporate blunders and she's talking about
• 10:40
  how PayPal is trying to re enter into Nigeria.
• 10:43
  So PayPal is a payment platform and you know, I'm not really on
• 10:47
  on into online payments. So I don't know how PayPal went
• 10:50
  away in Niger. It'd be like say they goof
• 10:52
  somehow and then they left. But then now that other people
• 10:56
  are here, like Pay Stack and all these other companies, they're
• 10:59
  trying to come back. Again, seeing that there's
• 11:01
  money, they're trying to come back.
• 11:03
  So somebody's writing about all that kind of stuff.
• 11:07
  Then there's a post, another post after that where people are
• 11:10
  talking about how migrants in the UK send home $24.5 billion
• 11:18
  to their home country. Then another post about job
• 11:24
  opportunities online, and then another post about finance.
• 11:29
  And then another post about, let me see, I had term sheets.
• 11:36
  Now. A term sheet is when you're
• 11:38
  trying to raise money from an investor and you guys have
• 11:42
  spoken about, you guys have spoken about how much money you
• 11:47
  need and this and this and that and that.
• 11:49
  The time sheet just basically is where you and the person who's
• 11:53
  giving you money, where you guys start trying to hash out exactly
• 11:56
  what the obligations are going to be.
• 11:57
  How much money am I giving you? How much or how much percentage
• 12:03
  for your company am I getting? You know, things like that.
• 12:05
  So I've closed my LinkedIn, but from this brief, from this small
• 12:10
  scrolling that I've scrolled right.
• 12:12
  If you're interested in business, if you're interested
• 12:15
  in career, you're interested in self-employment, you're
• 12:18
  interested in whatever. I'm telling you that LinkedIn is
• 12:20
  a different platform. Those topics that I called now,
• 12:25
  there's no way you open your Instagram and these are the kind
• 12:28
  of posts that you're seeing in your Instagram.
• 12:30
  No way. I'm willing to bet my left.
• 12:34
  There is no way that that is what you're seeing on your, on
• 12:37
  your, your social media. The same thing if you're on
• 12:39
  TikTok. So that's why I think it's a
• 12:41
  good idea for folks to be on LinkedIn.
• 12:44
  By the way, they're not paying me.
• 12:45
  So don't worry. No be like, it's not like they
• 12:48
  give me Commission or anything. So nothing like that.
• 12:51
  Anyway, it's been 10 minutes. So let me go straight into the
• 12:53
  outreach. So somebody sent a message and
• 12:55
  the message reads like this. The message says Dear Tavishima,
• 13:00
  XYZ Companies helps HR leaders offer solar and inverter
• 13:05
  solutions to staff via salary deduction or corporate schemes.
• 13:11
  As the sole distributor for Luminous and Genus, we handle
• 13:15
  everything from installation to long term maintenance.
• 13:19
  We would love to be an approved partner for your staff.
• 13:22
  Are you open for a quick chat about how this could work for
• 13:25
  your employees? Best regards.
• 13:28
  And then of course the person's name Marketing Operations
• 13:30
  Manager. So I repeat, in case I read it
• 13:35
  too fast, basically what the message is saying is these guys
• 13:38
  send me a message, guys say Tarish Shima, how you doing?
• 13:41
  And the person told me that what they do is they offer solar and
• 13:48
  inverter solutions to staff of people that have companies and
• 13:53
  that they do it through salary deduction or they do it through
• 13:57
  cooperative schemes. And of course, that's a very
• 13:59
  good idea. This actually makes sense.
• 14:01
  You know, this whole high purchase, you know the equipment
• 14:04
  is worth. Maybe the equipment is worth,
• 14:06
  you know, 10 mil and then the person buys it.
• 14:11
  But then through you, the employer, and then you'll be
• 14:15
  deducting, I don't know, maybe 5-5.
• 14:17
  OK, NO5500K per month. That's harsh.
• 14:20
  OK, let's say 3300K every single month from the person's salary
• 14:24
  until they finish paying the 12 million for the something.
• 14:26
  You know, that's just an example.
• 14:29
  So this particular company that reached out to me, what they do
• 14:33
  is they handle the installation of these solar systems and
• 14:36
  inverter systems. They also handle the maintenance
• 14:39
  of these systems. And so they were telling me,
• 14:41
  Tavishima, that they would like to be an approved partner for my
• 14:45
  staff. And I wanted to know if they
• 14:47
  could have a quick chat with me about how this thing will work
• 14:50
  with their employees. So if you're listening now,
• 14:54
  you're thinking, you know, bad. Like the idea is not bad at all.
• 14:57
  It's not bad at all at all, at all to reach out to an employer
• 15:00
  to say this is what we sell. If we could be a good partner
• 15:04
  for your employees, you know, they can sign up and you could
• 15:09
  deduct from the account small, small, small, small, small, you
• 15:12
  know, until they pay up so you can say it's a good welfare
• 15:15
  something. So actually it's a very good
• 15:17
  idea. It's a very, very good idea.
• 15:19
  And for people that come up with these kinds of ideas and for
• 15:21
  people who can't, who do this kind of business outreach, we
• 15:24
  suppose clap for them is good because they're not just sitting
• 15:27
  at home and hoping for business growth.
• 15:29
  They're going out and they're trying to grow the business.
• 15:31
  So we suppose cloud for them. So well done for the guy that
• 15:34
  sent the message, well done, actually was a babe.
• 15:37
  So for the babe, we send the message, you know, well done,
• 15:39
  Nice, nice, nice. But of course, I have some
• 15:43
  comments and those of you who listen regularly will know where
• 15:49
  it is now coming from. Now, First off, the person's
• 15:51
  targeting was wrong, very, very wrong, because I do not run an
• 15:56
  organization with employees. My LinkedIn profile does not say
• 16:00
  that I run an organization with employees.
• 16:06
  You can click through people's profiles and see, you know,
• 16:10
  where they work. And if you click on the
• 16:15
  organization, if there's an organization page, you can see
• 16:17
  how many employees are there and stuff like that.
• 16:19
  So if you go through my profile, you'll see that I do not have
• 16:22
  employees. I do not run an organization
• 16:24
  with employees, so their targeting was wrong, very wrong.
• 16:30
  Now, this is the reason why I said today's episode is going to
• 16:33
  be about LinkedIn in particular, because LinkedIn has this
• 16:40
  advanced search feature on platforms.
• 16:43
  You can search, yes, but LinkedIn has search options that
• 16:46
  are kind of advanced. You can go to LinkedIn and you
• 16:49
  can search for companies of a certain size.
• 16:53
  If you want to go to LinkedIn and search for companies based
• 16:57
  in Abuja that have 100 employees or more, you can go and search
• 17:01
  for it like that. You can't search on WhatsApp
• 17:06
  that way. You can't search on Instagram
• 17:08
  that way that show me companies here that have 100 employees or
• 17:12
  more. You can't search on TikTok that
• 17:14
  way. You can't go to TikTok and say
• 17:17
  TikTok should show you companies that have 100 employees or more.
• 17:22
  You can't. Sorry.
• 17:24
  One moment there's something I have to attend to and I'll be
• 17:27
  right back. OK, sorry about that.
• 17:30
  Like I said, I'm making today's recording at home and something
• 17:32
  needed my attention briefly. So with LinkedIn, you can do
• 17:36
  advanced search. You can search for companies
• 17:39
  with 100 employees or more. You can even say that you want
• 17:45
  to search for Nigerian companies that have a welfare department
• 17:50
  or have a human resources department or something like
• 17:53
  that. But what I'm trying to say is
• 17:55
  this, for a company like this one, with this kind of campaign
• 18:00
  that they're putting out, they actually could have spent some
• 18:04
  time. The problem is people don't like
• 18:05
  to invest time. You just want to send one
• 18:08
  message and broadcast it across, you know, 5000 people in one
• 18:14
  day. And then you go and tell your,
• 18:17
  your auger, assuming you're the marketing manager, you go and
• 18:20
  tell them you put it in your report that all this week we
• 18:23
  sent out 5000 messages. It's not just about, you've sent
• 18:28
  out 5000 messages. It's not about the number of
• 18:33
  messages. We want to send out plenty of
• 18:36
  messages, but with a high likelihood that the messages are
• 18:40
  going to reach people who will be interested in what it is that
• 18:43
  we have. Then when we get the target
• 18:46
  incorrect, to be sure that we are reaching people who might be
• 18:49
  interested in what it is that we have.
• 18:50
  We want to craft these messages in such a way that we increase
• 18:53
  the likelihood that somebody would read these things and that
• 18:56
  the person will act upon them. That is where we get our money
• 19:00
  from. So if you send 5000 messages,
• 19:04
  but then 4000 of them get to the wrong people, my friend, you are
• 19:07
  wrong because 4000 of those messages have gotten to the
• 19:11
  wrong people. People who don't need them,
• 19:13
  people who don't have an interest, you're wrong.
• 19:16
  Now for the remaining 1000 that hits the mark, the right people
• 19:20
  if because of how you crafted it or whatever, the chances that
• 19:24
  people, let's say only 500 people open it, This problem out
• 19:29
  of that 500 who open it, let's say your copy is not correct.
• 19:33
  Let's say a copy. It's the text that you use in
• 19:36
  your messages or in your advertising copy.
• 19:38
  So sorry in your, in your advertisement or whatever it is.
• 19:44
  So if the copy is wrong, the text is wrong, and now those 500
• 19:48
  people that read it, maybe only 100 take action, then my friend,
• 19:53
  you are wrong. You have done a campaign, you
• 19:56
  have spent money to send 5000 message messages and you only
• 20:00
  got 100 people to take action You're wrong.
• 20:03
  You're wrong. So if your moves are on LinkedIn
• 20:08
  and that's why I say today I'm focusing on LinkedIn.
• 20:12
  Because LinkedIn has advanced search capabilities, even on the
• 20:15
  free account, See if I want to find companies in Lagos that
• 20:22
  have 100 employees and that are involved in, what can I say now
• 20:31
  that are involved in, gosh, I don't know, agriculture, I can
• 20:37
  find it even without a paid account.
• 20:42
  I can just go to LinkedIn search and start typing in there and
• 20:46
  you get filters, use the filters and we can narrow things down
• 20:50
  and I'll be able to find companies in Lagos that have 100
• 20:53
  employees or more that I evolved in agriculture.
• 20:58
  So with these kinds of search capabilities, if you're
• 21:01
  involved, if you're on LinkedIn, excuse me, your messages should
• 21:06
  not be off like this. It should not be off like this.
• 21:11
  What these people did was they just went to LinkedIn and I was
• 21:13
  like, oh, anybody that has a company, let's send them this
• 21:16
  message. No, some companies are one man
• 21:19
  show, one woman gang or some companies are only four or five
• 21:22
  people. I doubt that a company that is
• 21:25
  only four or five people will have will be interested in this
• 21:30
  kind of opportunity that is being advertised.
• 21:36
  I doubt they can handle this kind of thing.
• 21:39
  So these people who sent this message, what they should have
• 21:42
  done was first of all, use the advanced search features in
• 21:45
  LinkedIn to make sure that they are targeting companies with, I
• 21:50
  don't know, I'm not a professional.
• 21:51
  So let me just guess. I'm not a professional when it
• 21:53
  comes to these sorts of things. Maybe 50 employees, maybe 50
• 21:56
  employees and above, 50 employees and above.
• 22:01
  And a company that has a human resource department, you know,
• 22:04
  to tackle these kinds of things. Because if you send this kind of
• 22:07
  message to a company and even if they have maybe 50 employees,
• 22:11
  but somehow, you know, 'cause you know how family businesses
• 22:13
  can be now it's a family business.
• 22:15
  And then, excuse me, they no get, you know, personal
• 22:18
  departments, they don't really have admin, they don't really
• 22:22
  have human resources. I mean, like who's going to
• 22:25
  process all this thing 'cause it's going to be a lot of work.
• 22:30
  Processing this thing is going to be a lot of work.
• 22:32
  So if it's a family business, you know, like you know, mommy,
• 22:35
  daddy, the kids and then a couple of employees, you know,
• 22:38
  by the time you count everybody, you know, 50, but really they
• 22:41
  don't get personnel department, they don't get HR.
• 22:44
  This kind of thing is not going to work.
• 22:45
  So they should have searched by employee size and they should
• 22:48
  have searched by business departments or functions.
• 22:54
  Then one thing to consider at the top of the episode I spoke
• 22:59
  about how we should be doing outreach and this is good that
• 23:02
  this is outreach, but it's not just enough to target people
• 23:05
  like this on LinkedIn. Sorry to send these kind of
• 23:08
  messages on LinkedIn because for those of you who have paid
• 23:11
  accounts on LinkedIn and these people do I think they have paid
• 23:14
  accounts? Well, this means I was guessing,
• 23:16
  but it look like a company we get back like a company that is
• 23:19
  seriously paid up. They could also try and get
• 23:22
  phone numbers of the companies because cold calling that is
• 23:26
  calling people who are not your friends, you guys haven't met
• 23:30
  before, things like that. When you blend these kinds of
• 23:33
  messages with cold calling, you'll find that your
• 23:35
  effectiveness goes up. So let's just say I was in the
• 23:39
  company that could take advantage of this sort of thing.
• 23:41
  Let's say I'm a bank manager, branch manager at Zenith Bank
• 23:45
  for instance. OK, because we will definitely
• 23:47
  be able to take your take this kind of do business with these
• 23:52
  sorts of people. If I see that this message is my
• 23:56
  LinkedIn and I'm like, OK, interesting.
• 23:58
  But I never reply. And then two days later I
• 24:00
  receive a phone call. You know, I was like, oh, OK,
• 24:02
  that was you guys. You never know.
• 24:05
  So effectiveness goes up. So I think they should also try
• 24:07
  to get more details from LinkedIn, you know, phone
• 24:10
  numbers if possible, because they should just be trying to
• 24:13
  combine different kinds of outreach methods that increases
• 24:17
  the level of effectiveness. Because for a lot of you, a lot
• 24:20
  of us rather when we're trying to grow our businesses, we, we
• 24:23
  just pick one method and we don't realize that we suppose
• 24:26
  combine, you know, combine. So like the fellow that I spoke
• 24:31
  about who stayed outside my children's school and started
• 24:34
  handing, handing out Flyers, you know, for back to school and you
• 24:38
  know, all of that, excuse me, back to school, you know, bags,
• 24:43
  textbooks, all these sorts of things.
• 24:46
  You'll find that people who just go around dropping Flyers, but
• 24:49
  don't just drop Flyers only, you know, if you drop Flyers.
• 24:53
  How about going into the school to talk to the school school
• 24:56
  administrator? Maybe you can show up during PTA
• 24:59
  meetings and actually make a presentation before the parents.
• 25:03
  So you don't just try only one outreach method.
• 25:05
  You combine methods and then you see that your effectiveness
• 25:09
  increases. So if you're that kind of
• 25:12
  vendor, like the person who are sharing back to school Flyers
• 25:15
  outside my son's school, you'll find that if you're sharing
• 25:19
  Flyers, then you're successful. If you're sharing Flyers and
• 25:22
  then you're combining it with trying to enter into the school
• 25:26
  and talking to the admin so that you can get on stage during PTA,
• 25:29
  you'll find that you'll even be much more effective.
• 25:34
  So OK, another problem with the outreach that these people did
• 25:38
  was the message started with them.
• 25:41
  If you remember correctly, they started talking about them.
• 25:44
  And it never is a good idea whenever you're doing business
• 25:47
  outreach to start your message or to start your phone call or
• 25:50
  to start your text message by saying, good morning, Sir, this
• 25:53
  is me. I am the greatest.
• 25:55
  I am the best. I am the brightest.
• 25:56
  I am the this, I am the that, all this, me, me, me, me, me.
• 25:59
  This. I am, I am, I am.
• 26:01
  We, we, we, we, we. It doesn't.
• 26:04
  It doesn't move the needle because in the beginning nobody
• 26:08
  cares about you. When you show up in people's
• 26:11
  inboxes or when you call them for the first time, most people
• 26:13
  are thinking, who is this guy? How did he get my phone number?
• 26:17
  And what the hell do they want to talk about?
• 26:20
  So when you start off saying, oh, this is me, I'm the best,
• 26:22
  I'm the brightest, I'm the this, I'm like, you're wasting time.
• 26:24
  Get to the point, get to the point.
• 26:29
  But of course, some of you say I'm Tavishma, we suppose use
• 26:31
  preamble now as when you meet people, you can't just get
• 26:35
  straight to the point like that. You suppose, you know, use a
• 26:37
  preamble. Yes, use a preamble, but in this
• 26:41
  case your preamble should be something about the recipient,
• 26:46
  something about the target. So they should have said
• 26:51
  something about me in the message.
• 26:54
  You should have started with things about me.
• 26:59
  And by the way, this is one reason why people don't like
• 27:00
  doing outreach this way, because you can see it takes time and
• 27:06
  you have to do small research. People would rather copy and
• 27:10
  paste and then blast the message to 5000 people at once.
• 27:16
  Well, slow down, take the longish route.
• 27:21
  What you do actually is just copy and paste and then you edit
• 27:24
  one or two things to to to adapt it to the recipient.
• 27:28
  That's the way forward. So like in this case, instead of
• 27:31
  just launching and saying what they said, they could have put a
• 27:34
  paragraph in the beginning about, sorry, excuse me on the
• 27:37
  scroll through my phone. I drafted some sample responses.
• 27:43
  Sorry. Some samples.
• 27:44
  Like how I would have done it, you know, if it was me.
• 27:50
  Where is it? OK, I can't find it.
• 27:53
  So let me freestyle. So they could have said
• 27:55
  something like, oh, I've noticed that XYZ company, that's the
• 27:57
  company they're reaching out to. They're gonna say, oh, hello.
• 28:00
  I've noticed. Hello Mr. Tavishma, notice that
• 28:04
  you're with XYZ Company and we'll see that XYZ Company is an
• 28:07
  ethical company that cares about the welfare of it's employees
• 28:12
  unlike most Nigerian companies. So when you start off the
• 28:16
  messaging and you're giving a preamble about the person that
• 28:19
  you are sending the message to, you can see that it is about the
• 28:22
  person and because it is about the person, they will continue
• 28:25
  to read. So assuming I was that kind of
• 28:28
  company and the message starts with me like that.
• 28:31
  Now, hello, Mr. Tara Schumer. We've seen your company.
• 28:33
  We noticed that you care about the welfare of your employees.
• 28:35
  Of course, I'll continue to listen.
• 28:37
  Now you're talking about me. You're stroking my ego.
• 28:42
  I will listen. So please stop sending messages,
• 28:46
  whether WhatsApp, Instagram, Telegram, whatever, and you're
• 28:49
  opening whatever is I am with so, so and so company.
• 28:53
  I am the greatest. I am the latest.
• 28:54
  I am the brightest. I am the cheapest.
• 28:56
  I am the fact. No, not me, me, me, me, me, me,
• 28:58
  me, me, me, me. Not I, I, I and not we, we, we,
• 29:03
  we are the best company in Nigeria.
• 29:05
  We received the award for best company in so, so, so and so for
• 29:09
  2025. No, nobody cares about you yet.
• 29:13
  Mention the company name in the outreach that you are reaching
• 29:17
  out to talk about their own company and you increase the
• 29:19
  likelihood that the person is going to read.
• 29:23
  Also psychologically, remember I told you that what we're doing
• 29:26
  here is copy and paste. So it's the same message
• 29:28
  everybody's received. You know, we just copy and
• 29:30
  paste, then we change the, the intro paragraph for them and
• 29:33
  then you send. So you, you know, it's copy and
• 29:36
  paste. The person who is receiving it
• 29:37
  will get the impression that this was an individual message.
• 29:40
  Don't feel as if, oh, it actually is me that they were
• 29:44
  sending this thing to. Well, of course, you that sent
• 29:47
  it, you know that what you did is copy, paste and then edit.
• 29:52
  So you want to send out 5000 messages at the same time.
• 29:55
  Relax, slow down. If you do copy, paste, edit,
• 29:58
  copy, paste, edit. Who knows, you might be able to
• 30:00
  send maybe 100 messages today. But at least increasing the
• 30:04
  likelihood that, number one, it will get to the right people #2
• 30:08
  the people will open it #3 they will read it and #4 hopefully
• 30:12
  they might take action. That's how it works.
• 30:15
  So it's not about how many messages did I send, It's about
• 30:19
  the messages that I sent. Did they get to the right
• 30:21
  person? Did we compose it?
• 30:24
  Did we craft it? Did we write it in such a way
• 30:26
  that the person will actually open it and then read it?
• 30:31
  If they read to the end, the thing we want them to do next,
• 30:35
  what is the chances that the people are actually going to do
• 30:38
  the thing and take action on the thing?
• 30:39
  That's what we want to do. So Speaking of taking action,
• 30:43
  their call to action now is quite good for those of you who
• 30:46
  are listening for the first time.
• 30:47
  Call to action just means the thing you want people to do
• 30:51
  next. Every message you send should
• 30:54
  have a call to action. That's one mistake that Nigerian
• 30:56
  businesses have. So let's say you, gosh, what can
• 31:06
  I think of now? OK, I just had a phone call this
• 31:11
  morning from someone. She's a candidate, a candidate.
• 31:18
  How will I put it now? Job seeking candidates, have
• 31:21
  you? One of my clients is trying to
• 31:24
  employ salespeople right now. And so I was on the interview
• 31:28
  panel and one of the people who was on the, one of the people
• 31:33
  who applied for the post, she called out to me earlier.
• 31:36
  And then the way we wrapped up the conversation was she said if
• 31:38
  I haven't heard from you by how did I put it?
• 31:43
  What was it again? OK, that's not an example of a
• 31:47
  call to action because what she said was, if I haven't heard
• 31:49
  from you by 2:00 PM, would it be OK for me to call you back, Sir?
• 31:52
  And I said sure, that that'll be fine.
• 31:53
  And then that's how the conversation ended.
• 31:56
  So it's not really a call to action because she has proposed
• 31:59
  what is going to happen next. But Shar, what I'm trying to say
• 32:03
  is that a lot of us were in the habit of just saying something
• 32:05
  and leaving it hanging. We're not worried about next
• 32:08
  steps. So in this case, this very young
• 32:10
  lady, this sharp lady, she's a very correct babe.
• 32:13
  She said, OK, Sir, thank you very much for the feedback,
• 32:16
  blah, blah, blah. If I have not heard from you by
• 32:18
  2:00 PM today, would it be OK for me to call you back then?
• 32:21
  And I said, oh, sure, that's fine.
• 32:22
  She's worried about the next step.
• 32:24
  She's trying to hook up the next step.
• 32:29
  So that is OK. That's not a call to action.
• 32:34
  OK, bad example. By the way, let me continue.
• 32:37
  So call to action, basically just what you want people to do
• 32:39
  after the read your message, once they see your
• 32:43
  advertisements. OK, yes, Instagram advertising
• 32:46
  now. So on Instagram advertisements,
• 32:50
  you will notice that for some of them, by the time you see the
• 32:53
  image or you watch the video at the bottom of the screen, you
• 32:56
  see something pulsing or something flashing and you see
• 32:59
  that that thing. Sometimes it says click here to
• 33:03
  follow, sometimes it says DMDM For more information.
• 33:11
  And then what is the other option?
• 33:12
  You can say click here to follow.
• 33:13
  You can say DM For more information.
• 33:16
  What else? Or you can say like and share.
• 33:20
  So those things at the bottom of the advertising campaign, that
• 33:23
  is a call to action. You want people to see your
• 33:26
  advertisement and you want them to either like and share.
• 33:30
  By the way, I think that is the worst.
• 33:32
  That is the absolute worst. Why am I paying money just for
• 33:36
  people to like and share my my page?
• 33:38
  I think that's the worst. So if you're advertising on
• 33:40
  Instagram, please don't, don't, don't select like and share as a
• 33:44
  call to action. Very bad, very, very bad.
• 33:47
  OK, well, not very, very bad. But for me, I'm all about
• 33:49
  growing sales. Then you can another one can be
• 33:57
  click here to send DM, you know, that sort of thing.
• 34:00
  And I think that one is the best because if people are in your DM
• 34:03
  now you guys can actually start having conversations like I end
• 34:06
  up conducting good business with somebody.
• 34:08
  You could another call to action could be, you know, click here
• 34:13
  to send the WhatsApp message. That one is good because they've
• 34:16
  leave. They will leave Instagram all
• 34:18
  together and then once they click on it, they'll be inside
• 34:20
  my WhatsApp inbox and then I'll have an opportunity to talk with
• 34:23
  them direct, direct, then another one, which is what else?
• 34:30
  Anyway, you get the point, all those things that you want
• 34:33
  people to do after reading your e-mail or after watching,
• 34:37
  reading your advertisement or after reading your e-mail, that
• 34:40
  is a call to action. So now these people, they had a
• 34:42
  good call to action because they were not asking for the sale
• 34:45
  directly. The problem that lots of
• 34:47
  Nigerian business people make is they ask for the sale
• 34:49
  immediately. Jose, good morning Sir.
• 34:53
  This is this is what we do. We're the absolute best.
• 34:55
  We can help your employees to acquire solar.
• 34:59
  So if you want to buy from us today, reply yes or if you want
• 35:04
  to buy from us today, call this number.
• 35:06
  Like, I mean, relax. Asking for the order directly is
• 35:10
  not a good call to action because it requires too much of
• 35:13
  A commitment. You're a total stranger.
• 35:15
  Nobody knows you. This is the first time that
• 35:16
  they're seeing you, you know, never heard of you before.
• 35:21
  So asking for the order, asking for the sale immediately is too
• 35:23
  much. So these people, they, they,
• 35:25
  what they did was good because the, the call to action was that
• 35:29
  they said, let's have a quick chat.
• 35:30
  That's what they said. Now you're interested in the
• 35:34
  quick chat. Now that is good.
• 35:36
  Well, the problem is quick chat is audible language.
• 35:39
  And it's not really clear what people mean when they say quick
• 35:42
  chat. And trust me, I can tell you
• 35:45
  this from personal experience, because you know, I can be
• 35:48
  quite, what's the word, I can be quite fancy.
• 35:51
  So there are times when I'm talking to someone, I'm like
• 35:54
  let's hop on, let's let's hop on the phone for a quick chat.
• 35:57
  And then some people reply back and say quick chat, question
• 36:00
  mark, question mark, question mark, question mark.
• 36:02
  They don't know what I mean by quick chat.
• 36:04
  So yes, it should seem obvious, but some expressions that we
• 36:08
  were expressions. So asking people for a quick
• 36:10
  chat like people don't know. So let's be clear in the
• 36:13
  Nigerian context, if you want them to have a meeting with you,
• 36:16
  say you want a meeting. If you want them to have a phone
• 36:18
  call with you say phone call, or if you don't want to be that
• 36:25
  direct and ask for a meeting or ask for a phone call, you can,
• 36:28
  you know, they could have now said ask them.
• 36:30
  Would you be interested in exploring how our company can
• 36:34
  help your employers? You know, something, something,
• 36:36
  something so that would you be interested in exploring how like
• 36:39
  that's, that's OK. Somebody cannot reply and say,
• 36:43
  OK, what does it entail? Then from there you can continue
• 36:46
  chatting with them and then maybe try and hook up the
• 36:48
  meeting, try and hook up the phone call.
• 36:50
  But my own opinion, don't use quick chat.
• 36:53
  Lots of people are using quick chat.
• 36:54
  I don't think Niger is ready for quick chat.
• 36:57
  Another one is discovery call and people will say, can we have
• 37:00
  a quick chat or a quick 15 minute discovery call because
• 37:06
  lots of us who are listening to this podcast are interested in
• 37:09
  sales. All right, we know what
• 37:10
  discovery call means, but most of the people that we're
• 37:13
  reaching out to, we do not know what discovery call means.
• 37:16
  If you don't believe me, when you next, when next you know
• 37:19
  your home IO chill with Momsy now.
• 37:20
  Tell mom said, oh, mom say I'm trying to grow my business.
• 37:23
  This is a strategy I've been using and I've been trying to
• 37:25
  get people to have a 15 minute discovery call with me.
• 37:28
  I can assure you your mom's will say sorry, what have a what you
• 37:32
  said discovery call. Your mom will ask you what does
• 37:35
  discovery call mean? That's a very good test.
• 37:39
  Or ask your spouse or your boyfriend or your girlfriend, if
• 37:43
  they're not in business, you just tell them just surrounded
• 37:46
  by them. Or I've been doing this strategy
• 37:48
  and you know, as part of my strategy, I'm trying to get
• 37:50
  people to have a 15 minute discovery call.
• 37:52
  Your babe will ask you. Sorry, discovery call.
• 37:54
  What is that? Your boyfriend will ask you.
• 37:59
  Sorry, babe Novak, it's not as if I'm not listening to you.
• 38:01
  But you say discovery. Discovery what?
• 38:05
  So quick chat, stop using that phrase.
• 38:07
  Nigerians don't know what it is. Discovery call, stop using that
• 38:10
  phrase because even in America, self, ordinary people don't know
• 38:14
  what discovery call is. So we know what discovery call
• 38:17
  is because we are in sales, we're trying to learn marketing
• 38:20
  and business development. So don't use discovery call,
• 38:23
  just ask for a phone call or ask for a meeting or say, would you
• 38:27
  be interested in or, you know, something like that, something
• 38:29
  that ordinary people will understand.
• 38:31
  Once you say quick chat, you're losing people.
• 38:33
  Once you say discovery call, in fact, you're even confusing
• 38:35
  people. The average person here,
• 38:38
  discovery call, like, OK, what does that mean?
• 38:41
  Does that mean we'll do phone call?
• 38:43
  Does that mean we'll do video call?
• 38:45
  Does that mean we'll do Zoom? What is it?
• 38:51
  OK then? But the major mistake that I
• 38:55
  think they made was they assumed that I was going to be
• 38:58
  interested. First of all, when you reach out
• 39:01
  to someone to do business, don't assume that they're already
• 39:04
  interested in what it is that you do.
• 39:05
  You should ask first. So we won't reach out to people.
• 39:08
  What we should try to do is to ask if they're interested.
• 39:13
  It is only when they're interested and then we try to
• 39:14
  continue the conversation. What we're trying to do is not
• 39:19
  just to pile everything into that first message.
• 39:21
  The first time we reach out to total strangers, we're trying to
• 39:24
  find out are they interested? And then if they're interested,
• 39:28
  we'd start drawing them into conversation.
• 39:30
  And now I found the things that I rewrote.
• 39:32
  So this is my own rewrite. So subject Olives Oriental
• 39:36
  Beauty. Yes, that's the name of the
• 39:38
  company that I came up with. I manufactured the company, it's
• 39:41
  called the Olives Oriental Beauty.
• 39:44
  So in my so my subject, my subject, I titled it as
• 39:47
  supporting the Olives Oriental Beauty team.
• 39:51
  This is 1 tip, 1 trick that works sometimes if you use the
• 39:56
  person's name in the subject or if you use the company name in
• 39:59
  the subject, increases the the chance that somebody's going to
• 40:01
  open it. Don't use your own name.
• 40:04
  If you're sending the WhatsApp message, sorry if you're sending
• 40:08
  the LinkedIn message, if you're sending the e-mail message and
• 40:13
  then the subject, you put your name there.
• 40:16
  XYZ solar company, like nobody knows who XYZ Solar Company is
• 40:20
  now. You know that that's your
• 40:22
  company name, but the person doesn't know.
• 40:24
  So it shows up like that in the inbox.
• 40:25
  Some people just click, click, click, click, click, select all,
• 40:28
  move to spam or click, click, click, select all, delete, put
• 40:33
  their own company name. So for me, that's all I've done
• 40:36
  supporting the Olives Oil beauty team.
• 40:39
  And then this is the message I came up with dear at Tinuke
• 40:43
  Danladi. I made that up by the way, not a
• 40:46
  real person or if you're a real person at Tinuke Danladi, Sorry,
• 40:52
  I didn't know you were real. I just came up with the name.
• 40:55
  So there at Inuke Danlandi, I've noticed that your company,
• 40:59
  Olives Oriental Beauty is an ethical one and cares about its
• 41:03
  employee welfare and you guys have exemplary staff benefit
• 41:06
  programs unlike most Nigerian companies.
• 41:10
  So that's the introduction. I spoke about them then.
• 41:13
  Now remember we sell solar power.
• 41:16
  I'm pretending to be this company that sells solar and
• 41:20
  inverter. So next thing we slide into how
• 41:26
  I put it. Now we're trying to figure out
• 41:27
  if they're interested. OK, so the next paragraph is
• 41:32
  trying to get whether interested and also to delve into the
• 41:35
  problem. So I continue because the
• 41:38
  National Grid has collapsed in February, March, September,
• 41:41
  December of 2025, and already twice in January 2026.
• 41:46
  Would you be interested in exploring how you could offer
• 41:49
  solar and inverter solutions to your staff through cooperative
• 41:52
  schemes? So let me break it down.
• 41:57
  I just realized that, you know, when you read it, it sounds
• 42:00
  somehow sorry. When you read it out loud, it
• 42:02
  sounds somehow when you read it as in using your eyeballs, it
• 42:06
  sounds, sounds different. OK, so basically this is the
• 42:09
  thrust of the message that I, I just composed so subjects
• 42:12
  supporting Olives Oriental Beauty team because I'm trying
• 42:15
  to get the people to open the message.
• 42:18
  And if they see their company name, their chances are they'll
• 42:21
  open it. And then I start off by saying
• 42:23
  dear Atinuke Danladi, assuming I have done my research and I'm
• 42:27
  sending it to the right person within the company.
• 42:30
  And I start off by saying that I noticed that their company is
• 42:33
  very good and they treat their company, They treat their staff
• 42:36
  very well because they have welfare programs.
• 42:39
  So that's the initial toasting that I'm giving them.
• 42:42
  I said, dear Tinu Care, you people have a wonderful company.
• 42:44
  You are treating your staff very well because of the welfare
• 42:47
  programs that you have. So that's toasting Part 1.
• 42:50
  Then the Part 2 is where I will now slide into why I'm messaging
• 42:56
  them to now say a Tinu Care, see ya, because National Grid has
• 43:01
  been collapsing anyhow. Last year the National Grid
• 43:04
  collapsed February, March, September, December, and then
• 43:07
  January 2026 National Grid has collapsed again.
• 43:10
  Your staff must be having a hard time, you know, So how about
• 43:16
  looking at the program with my own company where we offer solar
• 43:19
  solutions to your staff through a cooperative scheme.
• 43:22
  Is this something you're interested in?
• 43:26
  So that's the scope of the message that I came up with.
• 43:31
  Now, because I crafted this one of my own and was kind of long,
• 43:35
  I decided to throw it into Gemini so that Gemini can re
• 43:41
  edit and make it shorter and stuff like that.
• 43:44
  But because we've already done 45 minutes, I don't want to read
• 43:48
  what Google German I came up with.
• 43:50
  But basically, yeah, Google German.
• 43:53
  I came up with some interesting suggestions.
• 43:54
  He gave me option one, option two, option three.
• 43:58
  He gave me 3 different shorter options that we could have used.
• 44:03
  So I'll say if you're trying to do outreach, I'll say if you're
• 44:07
  trying to do outreach, yeah, this is the approach that you
• 44:09
  should if you're on LinkedIn. So first of all, you need to
• 44:12
  target go and use their advanced search features.
• 44:16
  Make sure that the messaging is getting to the right kind of
• 44:19
  companies in the 1st place. Because if it is not even
• 44:23
  getting to the right kind of company, the right kind of
• 44:25
  person, then it doesn't matter what you put there.
• 44:27
  The wrong person is never going to buy from us.
• 44:30
  I repeat, the wrong person will never buy from us.
• 44:33
  So if we do not send the message and make sure that he gets to
• 44:37
  the right person, gets to the right inbox, get to the right
• 44:40
  WhatsApp message, get to the right e-mail inbox, get to the
• 44:43
  right whatever. If it's the wrong person that is
• 44:45
  receiving it, we will not get good business from it.
• 44:52
  Then in the particular messages that you send, make sure you say
• 44:56
  something about them, toast them, flatter them, say
• 45:00
  something about them, give them the impression that this message
• 45:04
  was tailored, targeted to them. And then the call to action you
• 45:08
  should be asking for at the end of the day is just don't use
• 45:13
  fancy words, don't use a quick chat, don't use discovery call,
• 45:17
  don't use none of those things. Lots of Nigerians still don't
• 45:21
  know, don't know what that means yet.
• 45:26
  Then let's see what else OK, I think that's it pretty much let
• 45:32
  me just stop there. So that's it thank you very much
• 45:36
  for your time and attention If you would like to reach out, you
• 45:39
  can call me send me a text message or WhatsApp message on
• 45:42
  08064662140. So if in your company you're
• 45:50
  trying to get some outreach going, you're trying to target
• 45:53
  companies on LinkedIn or trying to target companies through
• 45:56
  e-mail or some other way, and you have some questions, you
• 46:00
  have some concerns. You don't know whether this your
• 46:03
  e-mail campaign, whether you guys have thought it, thought of
• 46:07
  it right, thought of it well, you don't know whether the
• 46:13
  campaign is going to be effective.
• 46:16
  You want to know how to map out the different stages in the
• 46:19
  campaign. You want to be able to figure
• 46:23
  out what an effective call to action is going to be for this,
• 46:26
  your e-mail campaign, your messaging campaign, whatever it
• 46:28
  is, reach out, call, send me a text message or a WhatsApp
• 46:32
  message on 08064662140 and let's have a chat.
• 46:39
  Don't worry, if you're looking for free advice, I have no
• 46:42
  problem with giving free coaching.
• 46:44
  Just make sure that you say so explicitly in the first message
• 46:47
  or in the first phone call. If you're looking for free
• 46:50
  coaching, I'm open to that. But if you want to, if you want
• 46:55
  free coaching, I will answer one question and one question only.
• 47:01
  But as we talk, if it becomes clear that we have to do a deep
• 47:04
  dive into some of these issues, then we have to book a proper
• 47:09
  consulting session. Now the different options, we
• 47:12
  can have monthly engagements, we can have weekly engagements, we
• 47:17
  can have daily engagements, we can even have hourly
• 47:19
  engagements. There's something for every
• 47:22
  different price point. Even those people who say I
• 47:26
  don't get money, if you don't get money, no problem.
• 47:28
  That's what the free coaching session is about.
• 47:30
  So call, send me a text message or WhatsApp message on 0806466
• 47:35
  2140. And if you're one of those
• 47:37
  people who just wants to reach out to say what's up, I
• 47:39
  appreciate that as well. So those of you who like to
• 47:42
  reach out and say, hey, what's up now?
• 47:44
  We're looking for you all over the place, blah, blah, blah.
• 47:45
  This it is dot dot, dot. Yeah, reach out.
• 47:47
  I'd like to know who you are, like to find out why you listen
• 47:50
  to the podcast, but to see what extra questions you have.
• 47:53
  And it's things like that that informs the kind of topics that
• 47:56
  we talk about over here on the podcast.
• 47:58
  So that's it. And that's all for today.
• 47:59
  Thank you very much for listening.
• 48:01
  I will catch you all some other time.