Don’t Just Post Content: How to Actually Find Customers

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · Feb 23, 2026 · 48m · transcript

In this podcast episode, Tavershima breaks down how to fix bad business outreach using a real LinkedIn message as a "what-not-to-do" guide.

Here are his key takeaways for better results:

* Don't Wait, Reach Out: While waiting for customers to come to you (inbound marketing) is great, Tavershima argues that proactive outreach is essential for real growth.

* Target Smarter: He critiques a solar company that messaged him without realizing he had no employees. He suggests using advanced search filters to ensure you’re actually talking to the right people.

* Focus on Them, Not You: Instead of…