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The Great Amazon Vendor Update #LTM128 · Let's talk Marketplace

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  And
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  if
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  you're
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  actually
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  looking
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  at
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  the
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  2025
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  outcome,
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  then
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  what
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  we
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  could
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  see
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  is
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  that
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  Amazon
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  has
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  been
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  able
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  to
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  yet
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  again,
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  improve
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  its
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  trade
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  term
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  basis
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  with
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  brands
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  by
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  an
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  average
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  of
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  91
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  basis
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  points
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  year
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  over
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  year.
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  Now,
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  this
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  in
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  itself
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  is
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  quite
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  significant,
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  but
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  even
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  paired
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  with
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  the
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  fact
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  that
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  last
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  year
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  Amazon
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  was
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  able
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  to
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  improve
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  trade
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  terms
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  by
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  70
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  basis
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  points,
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  so
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  we're
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  seeing
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  multiple
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  consecutive
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  years
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  where
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  Amazon
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  seemingly
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  improves
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  its
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  overall
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  trade
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  investments
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  with
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  brands,
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  thereby
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  has
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  a
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  direct
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  margin
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  benefit.