The Great Amazon Vendor Update #LTM128

Let's talk Marketplace · Oct 9, 2025 · 1m · transcript

Amazon doesn't negotiate - it tests your limits. In this episode, Ingrid and Valerie, together with Amazon expert Martin Heubel, reveal what really goes on behind the scenes of the annual vendor negotiations (AVNs). They discuss why brands are facing tougher terms, shrinking margins, and higher investments, and what smart strategies can help turn the tide. Martin explains how sellers can set clear investment caps, use retail media to strengthen their position, and avoid getting caught in Amazon's profit spiral. They also talk about why hybrid models can be both a safety net and a trap, why…