Two Years, 100 Newsletters, and Not a Single Sale Yet
Two Years, 100 Newsletters, and Not a Single Sale Yet
Gabriel Lindh has written 100 weekly newsletters and taken 20-odd pre-orders for a pair of swim shorts he still hasn't sold.
Summary
Gabriel Lindh is the co-founder of Nordic Dudes, a Swedish brand making anti-chafing swim shorts for "guys, or Vikings, with bigger legs". The idea was born on a painful 40-minute beach walk in Australia, sat dormant for a couple of years, then came back to life when Gabriel and his brother decided to build it together.
What follows is a rare, honest look at the pre-launch grind. Before a name or a product…
The skinny
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