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Building a Genuine Personal Brand on LinkedIn · Mortgage Marketing Radio

• 0:00
  Hey, what's up? This is Jeff Zimfer, your host of the
• 0:14
  Mortgage Marketing Radio podcast. Thank you for tuning in once again. A quick
• 0:17
  favor to ask of you if you've been listening for some time. I'd love to reach
• 0:21
  more people with our podcast and in the show notes here down below is a link
• 0:28
  for you to leave a review of the podcast. So just go ahead and tap that link
• 0:35
  where it says, leave a review and it'll take you over to a site where you can
• 0:37
  leave us your feedback on how you are liking the podcast and getting value.
• 0:42
  What's like your one big idea? How long have you been listening to it? Just let
• 0:45
  us know. Leave us a podcast review there. I'd appreciate it. And what I'm going
• 0:49
  to be doing is I'm going to be browsing those people who leave a review and I'm
• 0:52
  going to be shouting them out so that could be you on the podcast and then
• 0:57
  you're going to be DMing me where you can get some free swag. Bring in the
• 0:59
  swag back, t-shirts and all that fun stuff. So go ahead and tap that podcast
• 1:04
  review. Leave us a review. We appreciate it. Before I get into these weeks, this
• 1:07
  week's episode, I wanted to tell you about our latest win of the week. As you
• 1:10
  know, we're in a challenging market. There's a what we call I've heard this
• 1:14
  phrase the other day. It's not a housing recession. It's a transaction recession.
• 1:18
  So we're going to have a decrease of transactions for a period of time. So the
• 1:24
  question is, what do you do? Well, I think what I'm seeing the most successful
• 1:28
  people do out there right now is continue to grab market share, right? Go into
• 1:33
  the market, increase awareness, increase engagement, grab conversations, because
• 1:37
  you know, conversations leads to contracts. So my quick win of the week from one
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  of our mortgage marketing pro, my agent classes members is Janelle Davis. What's
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  up Janelle? She hosted our winning strategies for buyers, agent class, which we
• 1:51
  help agents navigate the post NAR world and help them deliver their value
• 1:56
  proposition more effectively to buyers so that buyers choose them. And Janelle
• 2:03
  hosted this class just yesterday, as I'm recording this, 33 agents attended
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  huge hit. And she took two unsolicited calendar appointments, three email
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  responses from the automated email that goes out saying yes, we'd like to work
• 2:18
  with you. And she hasn't even gotten back to her desk yet. So good. So good.
• 2:23
  Guys, now's the time. Land grab market share agents are hungry. You can be
• 2:28
  that lighthouse. You can help guide them. This is what we help you do. Learn
• 2:32
  more. Go to mortgage marketing.pro. Check out the other success stories
• 2:35
  there. Grab a call with me. We'll see if you're at right fit for us. And we
• 2:38
  are the right fit for you. Mortgage marketing.pro. Okay, special guest. I am
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  thrilled to bring to you this week, who's become a fast friend. I'm talking
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  about Raquel, Rocky, Boris. She is the self proclaimed queen of goofiness,
• 2:52
  brand strategist speaker, creator at the rock, the boat show. She's all about
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  youth empowerment and bridging the generational gap. And we have a really
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  cool, just authentic conversation about, right? What it means to be real
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  on authentic and to be transparent to be you and to give yourself permission
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  to be you. What does a personal brand mean in this world? How do you show up?
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  Well, online, right? How do you build an audience and a following? And how
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  do you make an impact in the difference out there? So we're going to put
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  links to everything Raquel does in the show notes. We'll link to her link
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  in her YouTube channel and all the good stuff. So without further ado,
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  let's get into this week's show. Raquel, welcome to the show.
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  Thank you for having me.
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  Who is Raquel? Raquel Boris and what is she all about? What do you want to
• 3:43
  tell the listeners? Who are you? What do you want to do?
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  Loaded question, Jeff, because I know, right?
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  I'm going to be 49 next month. And I'm already and I get it right in there.
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  And I've been going to therapy every single week for five months now.
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  And I'm really trying to figure out who I am.
• 4:02
  Oh, awesome.
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  Besides of me, I think that's something that as we get older, like I don't
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  want to be labeled or put in a box like there's so many wonderful facets to
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  me. So to try to explain like who I am is kind of difficult.
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  I'm not going to lie.
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  Well, then, then let's do this. Let's take a page.
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  No, I know. Right. And by the way, I appreciate that.
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  That's we're going to have a great conversation. Um, let's then take a page.
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  Let's break this down. If I was to go to your LinkedIn,
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  we're going to share links to all your stuff for people who want to follow you.
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  But, um, by the way, should I call you Rocky?
• 4:37
  You can. I get rock. I can.
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  Or Rocky. You do.
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  Do you have a preference? Oh, it depends on.
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  Do we? Are we comfortable enough with each other?
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  I can call you Rocky. Yes.
• 4:48
  Yes. Okay. All right. I may, I may do that.
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  Um, but according to your LinkedIn profile, you are the queen of goofiness,
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  a brand strategist, a speaker, creator at the rock, the boat show youth,
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  empowerment, bridging the generational gap.
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  You're right. That is a varied.
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  That is a lot going on.
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  Yeah. Right. You're out of characters on.
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  I tell people I'm kind of like a walking oxymoron a lot of times because,
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  you know, someone who loves sports, loves football,
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  but then I love going to the symphony and, you know, love my hip hop,
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  but I love classical music. You know, I can, I love being goofy,
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  but I can be, you know, serious and I like to get deep. Um,
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  yeah. So that's kind of like, all right. So I love what you said on your
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  YouTube channel, rock the boat, our, that's our AK, by the way, rock the boat.
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  We can link that up as well.
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  Q, sorry, sorry, see my energy drinks is kicking in.
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  Call number five today. Um, what are they?
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  What is that whole? It's like, it's a letter. It sounds like what it isn't.
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  But what you say in there is like, there are no interview questions.
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  We hit record and see what the conversation takes us and that's what we're doing
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  here today. So on that note, you just mentioned you dig some rap.
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  You dig some symphony, right? Yes. Now it makes me curious, who's your shortlist
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  for rap? Cause I'm like, you know, I got a 20 year old and a 22 year old.
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  And of course they've introduced me to the world of rap. Yes. You, you have,
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  do you have to go to shortlist? It's funny because I have a 23 and 20 year old
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  and they have exposed me to the recent rap, which I'm not a big fan of.
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  I love my 90s. I love my Snoop Dogg, Dr. Dre. Oh, gee, baby. Yeah. Yeah.
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  West Coast East Coast rivalry. Yeah, West Coast kind of gal just, I guess,
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  being the name from San Diego, it makes sense, right?
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  Two Pock Biggie Smalls. Yeah. Yeah. So I actually got to witness two Pock at a hotel
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  in Beverly Hills just two weeks before, really? Yeah. Yeah. It was, but I was like,
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  you called in for questioning? No, but I was like, no, growing,
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  when he walked into the lobby, I was like, oh, my gosh, I'm like, gosh, it's two Pock.
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  That's cool. That's cool. Yeah. So I get super excited when it's the 90s.
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  Yeah. So Spotify has an awesome playlist, which is like West Coast rap.
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  I think is one of them. There's a lot of playlists in Spotify just as a tip for
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  anybody who might want to check out some of that. Oh, gee. It's kind of cool. So my,
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  my son turned me on to Travis Scott. And by the way, my son does the audio bumper for this podcast
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  intro music, just FYI, I was saying as we're talking about him. That's his, he's in music
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  production right now for his career in college. So cool. Right, which is why I had him do it,
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  right? Yeah. And so he turned me on to Travis Scott. And I knew of Kanye and all that stuff.
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  And this is some of the board, you know, even though Kanye has been around a long time.
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  But like Travis Scott, do you know of him at all? Of course. I do. I have some of his songs on my
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  like. So to me, I understand what you're saying. And everybody right now is like, what the hell
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  is going on? They're talking about rap on mortgage marketing radio. Yeah, we are.
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  Because there's no notes, right? This is one of those awesome condos. But trust me,
• 8:12
  hang with us. And this is going to lead to an amazing. Yeah. But I feel like you just mentioned,
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  you know, mortgage marketing, you know, it's, I have interest in 90s rap, which helps my kind of
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  creativity. It helps me create content and helps with my marketing. So I think it let's know.
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  Okay. I like that. I like that. Thanks for like tying that back in, right?
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  Maybe I should let you lead the show right now. Okay. So and that's a good segue back into
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  like you being a brand strategist. I'm trying to bring up your LinkedIn again. I don't know what
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  happened to it. But identify when you hear the word personal brand, what, what, how do you
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  quantify or what does that mean to you personal branding? To me, it's just you. It's who you are.
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  But you're putting yourself out there online so people can. So that persona, I guess you will.
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  So that would be let's carry this from the conversation about rap. Does that mean like if you're,
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  you're on your Instagram, whatever, and you want to, are you going to share like one of the songs
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  you like from Snoop Dogg or whatever or just let people know that, hey, you're a, you're an old
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  school rap fan. I mean, I'm not going to maybe tell you, but I might use the music on some of my
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  girls. Okay. Or if I in my car sometimes, or I'm listening to something, I'll screenshot
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  the song. Oh, right. That's what I mean. Yeah. Yeah. And yeah, but get an idea of like,
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  oh, that's what she's listening to. Right. A lot of times it starts a conversation. And that's
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  what you want. Okay. Um, all right. So what is it that you ex, what do you do, recal?
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  You're the external brand communications manager at New American Funding. Yes. Okay. Uh-huh.
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  So I was just promoted to that role and that role was a created for me. And I think that's something
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  that's, I don't talk a lot about in the, in the space that I'm forging my own path. Like,
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  I think people forget that you have the ability to do that even in a maybe industry or a space
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  that you didn't think there be any room for you. And I started out in the mortgage industry,
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  not knowing where it was going to take me. You know, usually you're like, oh, you're going to be
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  a loan originator and everyone assume that because I'm a people person, but I didn't want to
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  originate loans. So I essentially just created my own path. And here nine years later,
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  brand, you know, external brand communications manager that was created for me as well. Just being
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  that it encompasses what I love to do, which is the social media content creation. I love going to
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  conferences and networking and building relationships. I love collaborating. I love, I just like being
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  someone that is out there trying to make a positive impact in any possible way I can. So if it's
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  in the mortgage industry, what better way to do that than to kind of be someone that's out there
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  educating the population on home ownership, but in a fun way. And in a way where, you know,
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  I love to empower you. So what better way to do that than power them financially and empower them
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  in a way where, you know, everything doesn't seem so daunting to them. So I think it's kind of
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  cool that I've become kind of this like I almost say that I'm like a conduit to like the mortgage
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  industry and then just like the everyday person. Because even though I've been in the industry for
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  nine years, I have my NMLS. I still feel like I'm your everyday consumer that's still trying to
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  figure it out, learn. And so I just kind of think about how would I want to consume content or
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  how would I want to learn about something. And for me, it's I want to learn about it in like a fun
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  way, a way that's relatable, a way that connects with the emotionally. And so I pretty much do all
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  this very intuitively, Jeff, like I'm not someone that studied marketing or social media or any of
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  or especially if we look at your major, which was art history, right? History. Wow.
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  And I'm an artist like I grew up in an artistic family like my mom's an artist, my great aunt.
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  So it's kind of cool that I get to be like creativity in this capacity. And it just goes to show
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  that you just never know where you like life and your career can take you because there's
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  careers that we don't even know are going to exist yet. You know, down the road, like when I came
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  into mortgage, we know whenever I spoke on personal brandy, right, right, like having a brand or
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  you know, having an online presence to help promote your company or what you do, like that didn't
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  exist. You know, TikTok was hadn't even started yet. Instagram was just in the picture phase.
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  Right. Oh, my gosh. Geez. I have this job. You just nine years ago, people would have been like,
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  what? That's crazy. You know, the old saying, oh, you just aged yourself. Like, yeah, I did.
• 13:27
  I used to reference the other day. And that was my wife asked me. She was like, she didn't know
• 13:33
  the reference. I said, goodnight, Mrs. Calabash, wherever you are. Do you know that one?
• 13:42
  Cause I'm 48. I don't know what that means. I got, I got a decade on you. I'm a decade older.
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  Decade plus one. Anyway, that's a, for anybody who knows what that reference is, DM me on Facebook.
• 13:54
  And you get a free shirt and a call with me. How's that?
• 13:57
  Oh, my God. I'm gonna have to Google it. But you got a call. I just need to get you a shirt.
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  No, what I was going to say was when you gave that reference of when Instagram started with
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  just pictures and image, like that flashed in my brain for a second of like remembering
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  what that, and that feels so long ago. You know what I mean? To where Instagram is today.
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  Exactly. Even when I got on LinkedIn, I just celebrated my 10 year anniversary with LinkedIn.
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  When I got on, it was completely different too. Like, what did he get you?
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  What did Mr. LinkedIn get you? I didn't get me anything, but I was part of their content creator
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  program. So I do have a LinkedIn creator sweatshirt. It's a really nice hoodie. And I know
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  thanking me for creating content. People love swag.
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  The thing is I never would have thought that LinkedIn would have been the social media platform
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  that's the one that I've thrived the most and the one that I love the most. Like, back in the day,
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  I would have never said, oh, this professional platform would be my favorite because I don't
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  look at myself as some very polished professional professional person. So for it to be the one
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  platform that I recognize the most and follow the most, it's really quite funny.
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  Well, okay, now we're going to dig deep. So people who are listening and you stuck with it,
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  this is it's getting juicy. So do you think you need to be polished and professional on LinkedIn?
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  You don't, but what I have acknowledged is that you do have to respect your community,
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  your following your network. I feel like there's a level of respect there where it's not that I have
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  to be polished or professional, but I have to put myself out there in a way where it's acknowledging
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  what the platform is and what it is that I'm trying to do. So there is a consciousness there of like,
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  okay, do you have to at least honor what LinkedIn is all about? But that makes sense.
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  What is it all about? I danced to Millie Vanille too. On LinkedIn?
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  Yeah, but it was a full circle moment because I had posted five years ago around the same time,
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  dancing to Millie Vanille. I was working for a different mortgage company. The president had
• 16:28
  requested Millie Vanille because I was doing like a fun Friday thing. And I remember somebody was
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  like really mean, reposted that post and said something nasty. And then I had to delete it.
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  And then it almost got me off of LinkedIn, but then Michael Hammond, without even knowing anything,
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  made a post about me the next day, how people should follow me. So then I stayed on. So it was
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  this whole thing, but it really was like I was questioning myself of like, oh my gosh, am I doing
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  something wrong? And so I did the, so Scott actually, Scott Parsons was like, you know what? I dare you
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  to like post again, dancing to Millie Vanille tomorrow because it's Friday and just kind of have
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  it be a full circle moment. And I did that. That was just several weeks ago.
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  Well, it makes me really curious. So I'm sure people are like, okay, so that makes no sense.
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  But it was, it was me trying to show that you have to be able to be 100% who you are
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  and be very authentic in order for people to really want to like connect with you and follow you
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  and get to know you. And so it was, it would be like a disservice to people if I wasn't showing that
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  side of me. But there's still a side of me that it can be like I said, can be serious, can we know?
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  Of course, at the right time. Be that person. But at the same time, I have to show that side of me too.
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  And it's that side of me, to be honest, Jeff, that has gotten people to follow me.
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  I had a couple people on that post message me separately and said, I think it was that particular
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  post that got me to follow you because you were just fun and different and you were doing something
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  completely different on the end. And it wanted me to get to know you. So it just goes to show you
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  that that side of me was really what drew people in. Which makes the point of the question I asked,
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  which is do you think you need to be all serious and polished to be on LinkedIn?
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  Answer no. You can do Millie Vanille skits and grow your following.
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  Yeah. But that, but the respect part was the fact that I grew my following and I got them to
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  trust me and and understand what I was doing and understand my journey so that when I was posting
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  goofy stuff, they understood where it was coming from. They knew that I was still taking the
• 18:54
  platform seriously and taking what I do seriously. Okay. So that's what I tell people,
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  like if you're going to jump on LinkedIn, for instance, and you've been on Instagram and TikTok
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  all this time, you have to understand, like, the audience is a little different. So maybe don't
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  like Sully start doing crazy TikTok Instagram stuff at first because people might be like, wait,
• 19:15
  wrong platform. Like too soon. Right? Yeah, too. Exactly. Too soon. And I think that's where I'm
• 19:21
  trying to like. Okay. This is a good. I love this. Let's let's double click as they say and go
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  deeper on this. I think I just aged myself again. But let's let's before you be Sully or reveal
• 19:39
  your goofy side, right? You have to establish some presence and credibility and maybe some
• 19:44
  engagement points. Okay. So what would those look like for those that are looking to establish
• 19:49
  that first? Like what would be is this more of the more traditional useful educational type content?
• 19:56
  Well, it doesn't not, it's not necessarily that you have to put out this useful educational
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  content. It's just sharing who you are. But in a way that is genuine, right? Like there are people
• 20:09
  that are getting our newer on LinkedIn. And I love that they're also kind of being very transparent
• 20:15
  about the fact that this is like they're starting their social media journey. And how are they
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  transparent? Are they saying it? Yeah, I tell people to say that. It's funny how many
• 20:24
  loan officers or just people in general that I have. They're like, well, what do I say? I'm like
• 20:28
  just be honest, say that this is your very first video. So I've had people on there that were
• 20:33
  inspired to post a video and do a video. And they'll say in their video, I was inspired by Raquel
• 20:38
  to just do it. And this is my first time. And I love it because usually the engagement and the
• 20:43
  comments are people like, oh my gosh, you did great. Keep going. Like good for you. Like there's
• 20:48
  that support. Right. The rooting for you. I'm like, people are going to want to root for you.
• 20:52
  Right. So be honest about it. If it's your first video, like who cares? Let people know. I mean,
• 20:58
  you got to start somewhere. What I'm looking at your videos right now. You're your threat of posts.
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  And trying to net an incredible journey and of itself. Is there a balance that you lean in on
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  video versus images on Instagram's a little bit unique too in terms of the content. So we're talking
• 21:17
  about LinkedIn specifically. But I don't know that I've done here actually quite a while. So let's
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  continue to lead with this. Yeah. Video LinkedIn is leaning more towards video two. If you see their
• 21:27
  format, they just kind of now have they were beta testing it for a while. I got to beta test it.
• 21:32
  Now it looks like I think it's for everybody where it is like a talk tick-tock Instagram
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  real feed now on LinkedIn. Right. So obviously they want more video on there because
• 21:43
  video it's easier to connect with your audience than with the picture. And that's why I do video
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  because I feel like the way I speak my mannerisms, my laugh, just kind of like my personality comes
• 21:54
  through video, not a picture. Right. And that's why I do that. And I mean, because I understand that
• 22:02
  like I get it. You know, like I understand that I'm good on video. So that's why I continue to do it.
• 22:08
  So you lean in. It's just fun for me. Right. Oh, so was there a time where it was uncomfortable and maybe
• 22:14
  a little bit. The first video I ever did in 2018, my ex-husband and my kids made so much fun. I mean,
• 22:21
  when I went over to my exes that day and I had done a video promoting Nara if I think in the
• 22:27
  president, she's like, just do a video. And I'm like, all right. So I even said like because of
• 22:31
  Sarah Rodriguez, I'm doing this video. But like the angle and I was so stiff and I thought I had
• 22:36
  to be this like polished professional person. So it didn't come across authentic to the people that
• 22:42
  knew me. They were like mom. That was so cringy. So awkward. And it took a while for me to get
• 22:50
  comfortable in front of my phone. It did. That's true for everybody. I had this like idea of what
• 22:57
  I was supposed to look like. Ah, see that was the thing. It was more of like, oh, if I'm doing video,
• 23:04
  then I got to sound like I'm a keynote speaker. And I'm in an audience of 500 people.
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  Right. That was thinking. Now I'm like, who cares?
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  Okay. So in regards to your content or I'm wondering if you have any type of strategy or do you
• 23:21
  just like go in the moment and press record and upload or what do you do? Yeah, I'm more in the
• 23:27
  moment kind of gal. Like I'm someone that almost likes to do everything the opposite way or not
• 23:34
  necessarily opposite, but not do what everybody else is doing to prove to people that you can do it
• 23:38
  your way and still be successful at it and still gain a following and still have an impact.
• 23:44
  So I do that on purpose. So when there was a point in time where everybody was so like set on
• 23:50
  like what are the best times to post the best days? And you know, and then there are people
• 23:54
  were tagging everyone in their mother. Like a lot of people still do that. Like I never was that
• 23:59
  person. I always posted in real time because I wanted people to really get a sense of like,
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  oh, she was just at this event or she just had this moment and she wants to share it with us
• 24:09
  right now because like it's fresh in her mind. And so that's why I do that. So and nothing's curated.
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  I don't schedule anything. I do everything myself. Like I tell people all the time I'm a one woman
• 24:23
  show. Like it really is all me editing the videos. Everything. Do you edit on your mobile phone?
• 24:31
  I do everything on my mobile phone. All right. So just I have to fill in the gap here.
• 24:38
  What are you using for your phone video recording apps? In shot is my favorite app. And I've
• 24:44
  been using it for years. And I got a premium account from the beginning and it's worth it.
• 24:49
  It's really not that expensive. And they keep adding features. So they added captions. So now you
• 24:54
  can add captions. They added all these other features as well that they're just always evolving.
• 25:02
  And they have everything that you can think of. Music. The last video I did, the little
• 25:08
  dueling in the background. That was in shot. The way you can split your videos. It's really easy
• 25:13
  on in shot too. That was something that I didn't know until like recently. And I was like, how did I
• 25:18
  not know this up until now? That was a game changer. And was there? I assume a learning curve of
• 25:23
  learning how to use an app like in shot? Yeah. I'm still like I said, I didn't know anything about
• 25:29
  the split videos until recently. And that has changed everything for me because it is it's helped
• 25:35
  me with just my time. Because I'm not like editing the video separately and then putting them together.
• 25:40
  If that makes sense, like you're able to split, like you can even delete them. Because it's so good
• 25:45
  to have like on like a half a second. Yeah. So those are the type of things that I had to kind of
• 25:51
  just figure out over time. There's an arm. Did you have to this is what I find for me on this
• 26:01
  content journey is that I had to start to train my brain to create awareness for content capture
• 26:10
  opportunities. That makes sense. For example, last night I was out at the Phantom Blue Hotel here in
• 26:16
  Las Vegas, which is this new swanky hotel. There's a whole story behind it. No, but it's a really
• 26:20
  it's the most luxurious hotel that has recently opened on the street. Anyway, it's beautiful inside.
• 26:25
  Really? I had a view of it from my room. Oh, you did. The summit. Yeah. I can see like the pool area.
• 26:30
  It looked super fancy. It's super fancy, super luxurious. It's sat vacant for 15 years,
• 26:36
  half built because the developer went bankrupt and all this stuff. So there's this long story behind
• 26:41
  it. And of course, it's a it's a well-known like local story here. But the point is this is I was there
• 26:45
  last night and I was I've got to this point now where I can walk into a place like that. And I'll
• 26:54
  most times remember to look for content capture opportunities. And in that hotel, there are several
• 27:01
  of them because it's so beautiful and artwork and this and that and the architecture. I'm wondering
• 27:07
  so that was a struggle for me like because I would walk around like a moron like forever,
• 27:12
  not even thinking like, dude, this is content. Why don't you capture? Did you have to kind of like
• 27:17
  learn that new, you know? Yeah. Yeah. And now I'm like obsessed. Now I'm that person like my
• 27:23
  mom makes fun of me all the time because years ago, like we'd go somewhere and I'm like, mom,
• 27:27
  take a picture of me inside of this. I'm like, I walk around and constantly thinking about how
• 27:34
  to create content. It's it's really kind of crazy at this point. Yeah. And I'll even tell people
• 27:40
  like, I remember I went walking the other day and my mom's neighborhood and there were these two
• 27:43
  guys that were doing like, would work for a home. And it was really cool what they were doing. And
• 27:49
  no one was recording it. And I was like, Hey, guys, like, why aren't you recording this? Like,
• 27:54
  this is like beautiful. You're doing this like, it was like a custom, a wood board or something
• 28:00
  for a kitchen. And they're like, yeah, we know we night, we got to get on social media. I'm like,
• 28:05
  you're missing out. I'm like, because I'm videoing this right now. And I'm talking about how you
• 28:09
  guys should be getting on social media. And if I had you, I would attack you guys. And they're like,
• 28:14
  yeah, we just, we yeah, we're trying to think, you know, yeah, like I'm thinking, oh my goodness,
• 28:20
  you guys are overthinking. I'm like, you know, and then you've got me. I'm like, I would have
• 28:24
  recorded this for you and given it to you. And then you guys could have posted it. So yeah,
• 28:29
  I'm that person that's even thinking about other people. So there's, there's two sides of that
• 28:34
  coin when I think about that. There's one I was someplace recently. I mean, I think I saw,
• 28:39
  I saw it at the gym probably where now, you know, you got people in the gym with their tripod and
• 28:42
  they're like recording themselves for their fitness video or whatever. And that's like interesting.
• 28:47
  But then there's the other side, I don't know if you've heard this example or joke where it's like,
• 28:51
  you know, one day the aliens are going to come down or whatever and see everybody holding their
• 28:55
  phones and doing all these selfies and stuff to be like, what is going on with that planet? You
• 29:00
  know, and I will tell you though, Jeff, that still embarrasses me. I will not pull my phone out
• 29:08
  when there's people around and I'm in public. I rarely ever do that. Like, I know there's a lot
• 29:13
  of people like Sue Wood or she's really good at the airport and videos there walking around.
• 29:18
  I'm embarrassed to do that. Like I still get super self conscious when it comes to that because
• 29:23
  when I see other people do that, it makes me feel uncomfortable so that I'm like, why am I going to
• 29:27
  do that? I want anybody else to. So it's my own thing. Like I rarely will take selfies.
• 29:33
  Yeah. Yeah. There's certain things I still have, I still have a line. Yeah.
• 29:38
  But people think that like I don't have any boundaries and I cross all lines. I'm like, no,
• 29:42
  there's still certain things that I just don't feel comfortable doing.
• 29:45
  It is an age thing though. Like because I have a niece who's in like 26 and like they have no
• 29:51
  problem taking selfies at nauseam wherever the hell they are. Oh yeah. I'll see women like
• 29:57
  doing crazy stuff and we're like walking by and I was like, so no, see that would, I mean, like
• 30:02
  you, there's an account on Instagram that I follow. It's called influencers in the wide. Yeah.
• 30:07
  Oh yeah. It's great. Larry is the things that people will do and not care. Yeah. And for me,
• 30:13
  yeah, I still have an issue with that. It's an age demographic thing I think. We are just
• 30:18
  a little bit more reluctant to do that. At least that's my unscientific being around younger
• 30:24
  people. I'll be in the card talking to my phone all the time. Sure. Sure. In public is a little
• 30:29
  different. Okay. All right. So then what do you advise for people? Because I think that's a constant,
• 30:38
  you know, we've talked about a couple of things here. One, we have to learn and train ourselves to
• 30:43
  be aware of like these content opportunities. And then second, I think what, what is a content
• 30:48
  opportunity, if you will? I mean, I talk about contents everywhere. It really is because I feel like
• 30:55
  there's a learning lesson in everything. Any kind of conversation that I have, a lot of times it's
• 31:00
  conversations that I have with just everyday people that's content for me because it's more
• 31:05
  relatable too. Like that's how I think about it too. I'm like, how can I have people relate to
• 31:10
  what I'm saying? So that's why I'm not someone that really curates my videos and has them edited,
• 31:15
  has everything kind of like super polished because that to me is like for a lot of people
• 31:21
  out of reach that they can't do that. So that's why I try to kind of just walk the walk as opposed
• 31:27
  to talk about it. I'll just do videos with no makeup on or filter like in the moment. And I do
• 31:32
  that on purpose to give permission for people to do the same because I feel like they won't do it
• 31:37
  unless they see other people do it, right? Like this right now. This is a content opportunity
• 31:43
  for people who can't see. I'm away from the mic because I'm taking a photo, right? But the photos
• 31:49
  didn't let damn face. You're like, but it was a selfie incident. I'm like, what the hell? I can't even,
• 31:55
  like, oh my god. Yeah. So like, if I'm getting ready for a Zoom call or on a Zoom, I'll take
• 32:02
  a scene or a behind the scene. Anything just to kind of have something out there because that's
• 32:09
  another thing too is you do want to train the algorithm for the platforms that you're on to know
• 32:14
  that you're posting and to push your content out. So there are little things to little nuances
• 32:19
  like that as well that are important. So think about that, right? You listening right now behind
• 32:24
  the scenes. You're prepping for calls. You're doing a prequel. You're going out to a realtor
• 32:29
  meeting, an open house, a broker preview. Like I'm thinking of all the things. Maybe you are,
• 32:34
  or maybe you're on a Zoom like you and I right now and I just snap that photo. Yeah.
• 32:39
  Like there are a lot of content opportunities when you think about it that people want to,
• 32:44
  it's weird. They want to like get these insights into your day. Like what do you do?
• 32:49
  Do I love that? Well, yeah. I mean, it doesn't that that's more intriguing to me, Jeff,
• 32:54
  when I'm scrolling through my feed. If there's a curated video, I most likely will not stop,
• 33:00
  but if I suddenly see a video of someone in their car. Really? In the moment with a baseball cap,
• 33:06
  I'm more inclined to want to hear what they have to say because I know it in the moment and it's raw
• 33:11
  and there's something about that rawness and being in the moment that is intriguing to me and
• 33:16
  that I want to hear because that's like people's true kind of genuine moments and to me that's what
• 33:22
  that attracts me. And this, remember, this is me. There are some people that are the opposite.
• 33:27
  And that's okay, but those are the type of people that I don't really want on my feed or really
• 33:32
  attract. I mean, yeah, right. It's okay. Like I'm honoring what it is that I like. There you go.
• 33:39
  That's the key to the content out that I like. So if someone likes polished content and likes
• 33:45
  that professional look, then they're most likely going to create that. And that's okay.
• 33:50
  Well, I think that's a really good point there to double click on, which is like you got to be
• 33:55
  true to yourself. You know, be true to your school. Like it's got to resonate with you. You can't
• 34:00
  fake it and be all polished, which is why this just popped into my head. Like when I was at the
• 34:05
  mastermind summit, like I can't wear a, I don't want to say can't. I am less me if I'm going to go
• 34:12
  present a keynote or something from in front of a room. If I'm wearing a blazer or a sport coat,
• 34:19
  I feel confined and trapped. And like I can't be free and be me, right?
• 34:25
  So I don't know if that that that's a parallel, but it's a similar example of like you got to be
• 34:29
  you. You can't like fake it. Yeah. Why all those people like have the backward hat game.
• 34:35
  Yeah, there's a lot of guys that are looking like that these days. And it's because that's who they
• 34:40
  are. They're going to be walking around like that. Like I mean, there's plenty of times where I come
• 34:44
  to work and I have a baseball cap or I do videos with baseball caps because I love to wear a
• 34:47
  baseball cap. And that's a lot of what I trust like every day. So I'm not going to not do videos.
• 34:56
  You wearing your two pack cap. Is that what you're wearing? No, I have, they're all, they're all like
• 35:01
  a sports teams, wherever they're going to kind of buy it. Padres, Dodgers, Angels. What? You can't
• 35:08
  do Padres and Dodgers. I can do what I want. Damn it. Well, because I'm not, because I don't,
• 35:17
  I don't have a baseball team. So when it comes to football, apparently you have two of them.
• 35:23
  Really? Yeah. Yeah. So when it comes to football, you won't find me buying ball caps from
• 35:30
  other football teams. Baseball, I don't care. Is that your sport baseball? You like baseball?
• 35:35
  That's all it's all good. Oh, sorry. Football is your sport. Chargers. Yeah, but yeah, I'm so loyal
• 35:41
  to the chargers that you'll never see me wearing like they went to LA. Like that was the biggest,
• 35:45
  like ridiculous thing of like why not friggin build a new stadium city of San Diego, you know?
• 35:52
  Jack Murphy. I know, believe me. Qualcomm. Yeah, I went to games at Jack Murphy and Qualcomm.
• 36:00
  It's a matter of fact, it was the one. Yeah, but I love my sport. I know, but see,
• 36:05
  I took my kids to a game at must have been Qualcomm because Jack Murphy's a long time ago, but
• 36:11
  Qualcomm stadium. Yeah. My kids were, this is going back 10 years. So now you know, my kids are like
• 36:15
  10 or 12 back then. And I take them to their first NFL game and what happens? Three rows in front
• 36:20
  of us, a fight breaks out between these two drunk guys. And then we're on a way to the restroom.
• 36:24
  Some dudes thrown up in the trash can, you know? I'm like, welcome to your first NFL experience,
• 36:28
  kids. This is American professional football. God, I love it. I just, I'm a big fan of athletics.
• 36:38
  So I'm that person that's watching, like when it's the World Cup. Yeah. I love tennis. So I
• 36:43
  watch all the, all the tournaments, the Grand Slams. I, you know, yeah, World Series. I just,
• 36:48
  I appreciate sports. Yeah. So the, and didn't the World Cup. Is that happening?
• 36:58
  What was the game last night? The US got right now. You're peeing. That's what it was.
• 37:02
  European or US is out. They lost last night. Yeah. I know that because I was at the hotel.
• 37:09
  But um, okay. So be yourself. Um, capture content in the moment. Don't overthink it or overproduce it.
• 37:16
  Um, yeah. Just be. Well, I just think in, well, yeah. I mean, Jeff once again, like intuitively,
• 37:24
  I feel like that's where we're going. Our younger generations want more of that type of content.
• 37:29
  That's what they relate to. I mean, they're the ones that are literally changing the landscape.
• 37:34
  So I, you have kids that age, I have kids that age too. So I see it with my kids. I see that what
• 37:40
  they consume is completely different than what we, you know, we would consume and completely
• 37:45
  different than what a lot of us put out there. So that's why for me, I'm kind of also taking notes
• 37:51
  from what my kids are doing and saying and reacting and, and so forth. And, and, and they are
• 37:57
  just so different than I was at that age, so different. And so it's like having to kind of evolve
• 38:04
  in so many ways. Evolve as a parent. Yeah. You know, just the way a parent has evolved in the last
• 38:09
  10 years because of social media. And, you know, in TikTok. So for me, that's why with rock the
• 38:16
  boat, it's so important because I want to bridge that gap, that generational gap and hear what
• 38:21
  they have to say so that we can relate more to them and understand where they're coming from.
• 38:25
  Because, you know, that's the same thing too. With as a content creator, a marketer,
• 38:31
  mortgage, home ownership, all of those things, you've got to understand the future generations
• 38:36
  and how to speak to them. And, uh, yeah. So I think it just all relates to one another.
• 38:43
  And so for, yeah, let's, let's talk about this briefly, rock the boat.
• 38:48
  Link in the show notes to your YouTube channel, rock the boat. What prompted this?
• 38:52
  Why did you create this? What's the genesis of it?
• 38:57
  I've always loved kids. I always thought I was going to be a teacher in some capacity.
• 39:02
  So I've always had just affinity for, for the youth. There's something about them that just like
• 39:06
  the innocence and the playfulness and all of that. And I love that because it gets, you know,
• 39:10
  I get to kind of be that kid when I'm around them. And there's something about that that I just love.
• 39:16
  And just being a mother of two kids that are going through COVID, going through social media,
• 39:22
  seeing the, how it was affecting them mentally, especially my daughter and her friends,
• 39:27
  because as a female, as a teenager, you know, it's different. Just like the whole body image and
• 39:32
  the filters and everything. And then you had COVID and then the someone that has had suffered
• 39:38
  from depression and I did try to take my life when I was at UCLA. So like, I feel there are so many
• 39:45
  things that I could like relate to these kids. And so I wanted to showcase of like, hey,
• 39:51
  first of all, we got to listen to what they have to say because they're our future.
• 39:55
  We have to pay attention. Secondly, we have to bridge that gap if we are going to try to help them
• 40:02
  and have them actually want to listen to what we have to say. Then we have to be able to kind of
• 40:06
  get to that level where they trust us. And they feel like we actually care what they have to say.
• 40:12
  And also, if there was a level there of like, we're not that different. Like, we might be
• 40:16
  different generations, but at the core of it, we all want to feel seen, heard and valued.
• 40:22
  And that's essentially what like, I wanted to show the world. And from it, I just learned so much
• 40:27
  about our youth. And I just also learned about how we still are so much the same.
• 40:34
  And so that's why like, even as as a parent, understanding too that they're more transparent,
• 40:43
  they're more vulnerable because they have a camera that they can share all of their feelings,
• 40:46
  and they're hearing other people's feelings. So then they want their parent to kind of be that
• 40:51
  that as well. And that's what I found like, at least with my own kids. They love that I'm very
• 40:56
  open and transparent with them and vulnerable because now they feel like they can really trust me,
• 41:01
  and they tell me everything. Like my daughter, she opens, like she's 20 years old, a 20-year-old,
• 41:06
  a 20-year-old never told me anything. My daughter pretty much tells me everything. And she does it
• 41:11
  because she really feels like she can trust me. And I'm creating a safe space for her
• 41:15
  to where she can share. And I'm not going to judge her. I'm not going to get upset.
• 41:19
  You know, none of those things. And because of that, we have, I have great relationships with my kids.
• 41:24
  And at the end of the day, as a parent, that's what I want. I want to have a good relationship
• 41:28
  with my kids. I want my kids to know that they can come to me no matter what, that I love them
• 41:34
  unconditionally. All of the things that I feel like all kids want. And if you can give that to
• 41:41
  them, then it's like, you're not going to, at least with me, we don't have like these crazy
• 41:47
  issues happening. Just you're normal every day, you know, growing up. Situations.
• 41:55
  This is I'm asking for of personal interest. Do you think that, you know, the younger generation,
• 42:03
  like I use this term, you know, it's not exactly failure to launch, but remember that movie
• 42:09
  failure to launch with Matthew McConaughey? I think it was the one.
• 42:12
  Jeez, come on. Where's your, where's your look? All these things, these amazing gems I'm dropping
• 42:18
  here. People listening right now remember failure to launch. It's about this dude who doesn't
• 42:22
  grow up and he's not mature enough to have a real, you don't call a woman a wife, whatever.
• 42:26
  What's her, what's her name was in it? Goldie Hans' daughter. Kate Upton, is that her name?
• 42:31
  I can't remember. Okay, Hudson. Yeah. Point is this. Like, do you talk to these younger people
• 42:38
  more obviously than I do? But I kind of see it as well in my own like kid circle is like the speed
• 42:46
  at which we engaged in different activities, whether that's dating, whether that's jobs,
• 42:55
  whether that's moving out. It seems to me they're a little bit slow on that launch path comparatively
• 43:03
  or slower than like your age group, my age group. What do you, what do you say to that?
• 43:08
  No, I agree. I agree it's slower, but I feel like I think it's kind of it's slower because they're
• 43:16
  not experiencing life like we did. So like they're not going through I think like the stages and
• 43:22
  the phases that we did. So it's like more difficult for them to like keep going if they haven't even
• 43:28
  experienced. What does that mean though? Does that mean they're removed from them? They're seeing
• 43:31
  them virtually online and not actually living it. Yeah, I feel like a lot of them are removed from it
• 43:37
  because they're not, they don't, you know, social media has allowed them to create relationships
• 43:44
  without meeting people in person. And there's something to be said about having the experiences
• 43:49
  with other people or in the moment. And I think because they're not having that, that that is also
• 43:54
  in a way kind of like, it's like an obstacle I think in so many ways. So if we're like, oh,
• 44:02
  you should be like this in the in the workspace. This is what they weren't able to do that when
• 44:07
  they were younger and they're schooling because of COVID. Then how do you expect them to kind of
• 44:11
  like they're missing a gear. There's a certain way in the workplace. They're missing a gear. Like we
• 44:16
  could shoot like a little like are there stuck like in that, you know, that girl or they're trying
• 44:21
  with the. It doesn't fall in. Yeah, it doesn't fall in. Yeah, like I think they're having difficulty
• 44:29
  in that way. And a lot of it is not their fault. Like and that's another thing too. I'm like,
• 44:35
  we can't like put all this blame on that. No, it's just a culture and that's what they're, you know,
• 44:40
  I mean, yeah. So I think that's another thing too is that having more empathy and compassion
• 44:46
  for what they're experiencing because I've had kids tell me we have so much information and it's
• 44:51
  so overwhelming. And I don't know what's good or bad. And so it's almost like they're like asking
• 44:56
  for help like, Hey, we need guidance or at least like help us figure this out because a lot of us
• 45:02
  were kind of left with all this information and we don't know what to do with it. Yeah, a lot of
• 45:06
  it's not accurate. And so that's why exactly. So even with loan officers, a lot of the loan
• 45:12
  officers that I work with have been in this industry for 20 plus years. And so I tell them like,
• 45:17
  you have a responsibility to put yourself out there and put out the right information because
• 45:23
  you're allowing other people that don't to put it out there. And then you have the,
• 45:28
  you know, our younger generations think that that's what it's supposed to be like when you're
• 45:33
  been in it for 20 plus years, like you know what you're doing. You're the expert. So you should be
• 45:38
  out there explaining how things should work. You should be out there guiding them, you know,
• 45:44
  all of those things. And I think when I explain it to them that way, they're kind of more inclined
• 45:49
  to try because they're like, yeah, I do have a responsibility to share the right
• 45:54
  impression. I like that. I think that's something people can sink their teeth into in that you have
• 45:59
  a responsibility, a duty, a fiscal responsibility, right? Kind of fiduciary use that word of like
• 46:06
  to educate. That's why like your involvement with first home IQ, right? As an ambassador.
• 46:12
  Oh my. Yeah. That makes a lot of sense for those who don't know what first home IQ is. We'll
• 46:15
  link it up the show notes. But what do you want to quickly say about first home IQ if you don't
• 46:20
  mind? Yeah. Well, Dave and Kristen, who a lot of people who are in the same house, you know,
• 46:25
  they started this nonprofit where it's, yeah, where it's geared towards educating the Gen Z
• 46:32
  generate, you know, the younger generations on financial literacy and home ownership and
• 46:37
  get them in a position to where they can understand so that when these high schoolers are getting
• 46:43
  their first job, then they're already being responsible with their money and putting it, you know,
• 46:49
  in places that could help them grow, invest and so forth, right? Because we have, we also live in
• 46:54
  a society where the emphasis is on the clothing, the what you're driving, the handbags, you know,
• 47:01
  all of those things. And, you know, obviously we're older, so we're a wiser. We understand like,
• 47:06
  if I could go back and not buy the extra amount of clothes and shoes and handbags and have that
• 47:12
  money, like I would, but, you know, you just don't know. So that's where I feel like, yeah,
• 47:16
  once again, we have a responsibility to be like, hey, we've lived through that experience and if we
• 47:23
  could go back, we would focus more on doing this and explain to them what that this is, right? Because
• 47:29
  our parents, I think we're like, they were really good about telling us that we should save and
• 47:35
  budget and what credit cards they're like. And so for me, if we can start doing that, you know,
• 47:41
  when they're younger, I think they'll thank us for us because they'll be like, oh, wow, okay.
• 47:46
  Yeah, you were right. You know, I should have, like, now I have a home. Agreed. Agreed.
• 47:52
  Because, you know, I listen to you. Wow. And so that's why I think it's really important and
• 47:59
  I just love anything that empowers your youth and you can empower youth by
• 48:05
  helping them feel empowered financially. Yeah. And maybe that's a jumping off point for some
• 48:09
  people about content and strategy and creation is, you know, let's just face it for STEM home buyers,
• 48:13
  next gen, all that stuff coming up. And if you're looking for an avatar or some audience to identify
• 48:17
  with, and if that audience speaks to you of this younger population and you do want to be, right,
• 48:22
  take that responsibility to help guide. I mean, you're not going to reach everybody. But I mean,
• 48:28
  if you just over the course of your career help change the impact, the lives of a few hundred or
• 48:34
  whatever, maybe a thousand or so, depending on how much you want to do business-wise,
• 48:38
  like that can be pretty impactful. Maybe that gives you some motivation or purpose behind
• 48:42
  finally getting active with your content. Yeah. Yeah. That's that's how I feel. Like it's just
• 48:49
  having that responsibility to help. And that's how you can help. You know, not just give up.
• 48:55
  Because I think that's another thing too is a lot of people just kind of give up. I'm like, don't,
• 48:58
  don't give up on them. They crave that guidance. They really do want the knowledge. They want to
• 49:04
  understand. And, you know, a lot of them, you know, they're their parents age. Yeah. So it's like
• 49:14
  right now. Okay. Maybe their parents aren't doing it. Then you can do it. Well, listen,
• 49:20
  I'm keeping an eye on the clock. And I know your hourly is expensive. So I'm afraid of the
• 49:26
  invoice I'm going to get. So this has been a really, yeah, really, I'm just wondering though,
• 49:35
  like if you have any predictions for this year's Super Bowl. And like who you live in California,
• 49:40
  you said, Chargers, is it Rams also? No, just Chargers. Oh, well, forget it. They're not going to
• 49:47
  be in it. I do know Sean McVeigh on the Rams. Yeah. I'm just excited to see what Harval does.
• 49:53
  Okay. It's a new team this year really is. And obviously, it'll take a couple seasons for them
• 49:58
  to get in the rhythm. But I'm really excited to see like what happens. And I'm going to go to a
• 50:02
  couple of games for sure. I'm going to drive up there and and root along and so far, right? So
• 50:08
  far stadium. I'll be disappointed. But so far. Yeah. So they share the stadium with the Rams.
• 50:13
  A technically is a rant. I've not been there yet. It's a beautiful. Yeah. I know. Sounds
• 50:18
  I definitely want to go for sure. And it's and it's worth getting the VIP tickets, the VIP section
• 50:24
  because it's not that expensive and you get a separate entrance like, you know, private bathrooms
• 50:29
  to get the food there and you're closer to the to the field. Oh, all right. Little insider tip.
• 50:36
  If you're there to see a team that's like, you know, I don't know who your team is, but if your
• 50:40
  team happens to be playing the charge, I feel like I can see over my shoulder. Let's see here.
• 50:46
  I can't. I know. See that. See that red hat over there?
• 50:51
  Yeah, but it's a little bit blurry. It says SF on it.
• 50:56
  Oh, okay. You're a minor span. Hey, you know what? I mean, they're legit. Well,
• 51:01
  I was rooting for them last season. I have a relative relative on the team.
• 51:06
  So over them. Oh, you do. Well, my I went to school with Ryan Lynch and his brother's John.
• 51:13
  Oh, yeah. I met John and I'll never forget. Yeah. So they're great family. Super cool people
• 51:18
  here. Tori Pines. And so Ryan and I went to school together and I'll never forget when he told
• 51:23
  me that his brother was was drafted to the Buccaneers from Stanford. Like and at that time,
• 51:31
  the Buccaneers, you know, yeah, terrible. Right. And they had their like little, you know,
• 51:37
  crazy, um, which I'm gonna call it, um, mascot logo thing. Yeah, the mascot. Yeah,
• 51:43
  was forgot socially corrected. But yeah, and then to see him worries at now, like I'm really
• 51:53
  happy for him because they're a great family. That's fantastic. Okay. So listeners who want to
• 51:59
  connect with you, LinkedIn is going to be your primary social platform, although we'll link up your
• 52:04
  Instagram as well as your cool conversation with young peeps on rock the boat. Yes, because I do
• 52:11
  want to have I want to get that backup started to Scott. I'm Scott Parsons. I'm going to have his
• 52:16
  daughter on and I do want to like, yeah, start doing it again. So if anybody, if you got young kids,
• 52:21
  you want them to be on Rock Hell's show, rock the boat on YouTube, connect with her. Yeah, please.
• 52:27
  It's the space for candid conversations with amazing kids.
• 52:32
  It is. And they loved it. And like, and I've had so many parents tell me after like,
• 52:37
  you really helped our child with their confidence or, you know, you really kind of spark something
• 52:42
  in them. And, and so that, well, I hope you spark something in our listeners today. Not only do
• 52:47
  we have fun, we talked about rap. We talked about old movies and quotes and football and it's been
• 52:54
  I told you see the blank would just cut no notes. And I told you too. I'm like, that's why I couldn't
• 53:00
  explain like who I was because I'm kind of well, I think anybody who follows you is going to be
• 53:05
  glad they did. It'll be inspiring. It'll be entertaining and impactful. It's all the above.
• 53:10
  So, Rock Hell, thank you so much for being here. Well, thank you.
• 53:13
  You bet listeners, you know what to do if you like this episode. Hey, there's a link somewhere
• 53:16
  a tap it in the show notes to leave us a review. And we appreciate that. We'll see you on the next one.
• 53:21
  Bye for now.