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Building a Genuine Personal Brand on LinkedIn
Raquel Borras, is the external brand communications manager at New American Funding. She emphasizes the importance of being genuine and true to oneself while maintaining a professional nature.
Raquel shares her journey of establishing her personal brand on LinkedIn and how she incorporates her fun and goofy side into her content. She also highlights the shift towards video content on LinkedIn and the power of video in connecting with the audience.
We also discuss the impact of social media on younger generations and the responsibility of content creators to educate and guide them.
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The skinny
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