The Mistakes Killing Small Brands on Amazon in 2025 and How to Avoid Them | Will Haire
In this episode, Matt Edmundson speaks with Will Haire from BellaVix about the harsh realities facing Amazon sellers in 2025. Will shares insider strategies for marketplace success, reveals the crucial revenue threshold that changes everything, and explains why Amazon has become a "pay to play platform" where margins matter more than ever.
Episode Highlights:
Why Amazon now requires at least 50% gross margins for sustainable success
The critical £100K/month revenue threshold that demands different strategies
How to leverage the "Amazon halo effect" to improve organic rankings
Strategic…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.