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“Future-Proofing Timber: Recruitment, Training & Carbon Warrior Movement with Kersten Gentle (FTMA)”
This episode was recorded a few years back on the Sales Trajectory Podcast, Jason Howes speaks with Kersten Gentle, CEO of the Frame & Truss Manufacturers Association (FTMA), about the future of the timber industry and the challenges—and opportunities—facing fabricators today.
Kersten shares insights on:
FTMA’s strategic plan and initiatives to strengthen the industry
The Carbon Warrior movement and why timber is key to addressing climate change
Tackling the skills shortage: new job titles, recruitment strategies, and training programs
How to attract talent with better job ads, inclusive…
The skinny
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