Latest / Let's talk Marketplace / Why There's No CEE Market — And No Amazon of the East #LTM155

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Why There's No CEE Market — And No Amazon of the East #LTM155 · Let's talk Marketplace

• 0:00
  There's
• 0:00
  hundreds
• 0:01
  and
• 0:01
  thousands
• 0:01
  of
• 0:01
  people
• 0:02
  promoting
• 0:02
  ridiculous
• 0:03
  discounts
• 0:04
  of
• 0:04
  Temu.
• 0:04
  It
• 0:05
  seems
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  to
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  be
• 0:05
  working.
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  So
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  they're
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  super
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  localized.
• 0:07
  Even
• 0:07
  if
• 0:08
  it's
• 0:08
  ridiculous,
• 0:08
  if
• 0:08
  you
• 0:08
  see
• 0:09
  the
• 0:09
  ad,
• 0:09
  you
• 0:09
  are
• 0:09
  like,
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  what
• 0:10
  the
• 0:10
  hell
• 0:10
  is
• 0:10
  like
• 0:11
  how
• 0:11
  could
• 0:11
  even
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  someone
• 0:12
  can
• 0:12
  approve
• 0:13
  to
• 0:13
  this
• 0:13
  be
• 0:13
  the
• 0:14
  ad?
• 0:14
  Nobody
• 0:14
  really
• 0:15
  cares.
• 0:15
  They
• 0:15
  just
• 0:15
  pumping
• 0:16
  thousands
• 0:16
  of
• 0:16
  them,
• 0:17
  pumping
• 0:17
  a
• 0:17
  lot
• 0:17
  of
• 0:17
  money
• 0:18
  into
• 0:18
  the
• 0:18
  Marketplace.
• 0:23
  Let's
• 0:23
  Talk
• 0:23
  Marketplace
• 0:24
  the
• 0:24
  Marketplace
• 0:25
  podcast
• 0:25
  with
• 0:26
  Ingrid
• 0:26
  Lohmer
• 0:27
  and
• 0:27
  van
• 0:27
  Rietichte.
• 0:31
  Hello
• 0:31
  and
• 0:31
  welcome
• 0:32
  back
• 0:32
  to
• 0:32
  let's
• 0:32
  Talk
• 0:32
  Marketplace.
• 0:33
  I'm
• 0:33
  Ingrid,
• 0:34
  your
• 0:34
  host,
• 0:34
  as
• 0:35
  always,
• 0:35
  and
• 0:35
  today
• 0:35
  is
• 0:36
  just
• 0:36
  me
• 0:36
  behind
• 0:36
  the
• 0:37
  mic
• 0:37
  because
• 0:37
  Valerie
• 0:38
  is
• 0:38
  off
• 0:39
  planning
• 0:39
  all
• 0:40
  the
• 0:40
  events
• 0:40
  that
• 0:40
  we
• 0:40
  are
• 0:41
  having
• 0:41
  for
• 0:42
  Marketplace
• 0:42
  universe
• 0:43
  in
• 0:43
  summer
• 0:43
  and
• 0:43
  also
• 0:44
  in
• 0:45
  fall.
• 0:45
  So
• 0:45
  she's
• 0:46
  out
• 0:46
  scouting
• 0:47
  communications
• 0:47
  and
• 0:47
  got
• 0:48
  lots
• 0:48
  to
• 0:48
  do.
• 0:49
  But
• 0:50
  there
• 0:50
  will
• 0:50
  still
• 0:50
  be
• 0:51
  a
• 0:51
  let's
• 0:51
  Talk
• 0:51
  Marketplace
• 0:52
  this
• 0:52
  week.
• 0:52
  And
• 0:52
  this
• 0:52
  is
• 0:53
  why
• 0:53
  I
• 0:53
  have
• 0:53
  invited
• 0:54
  an
• 0:54
  old
• 0:54
  friend,
• 0:55
  actually
• 0:56
  David
• 0:57
  Sikonek
• 0:57
  is
• 0:57
  with
• 0:57
  me
• 0:58
  who
• 0:58
  has
• 0:58
  been
• 0:58
  on
• 0:59
  the
• 0:59
  show
• 0:59
  some
• 1:00
  two
• 1:00
  years
• 1:00
  ago,
• 1:01
  I
• 1:01
  think.
• 1:01
  Anyway,
• 1:02
  it's
• 1:02
  really
• 1:02
  great
• 1:03
  to
• 1:03
  have
• 1:03
  you
• 1:03
  back.
• 1:03
  Hi,
• 1:03
  David.
• 1:04
  Guten
• 1:04
  Tag
• 1:05
  or
• 1:05
  Dobriden,
• 1:06
  however
• 1:06
  you
• 1:06
  want.
• 1:08
  Yes,
• 1:08
  because
• 1:09
  David
• 1:09
  is
• 1:09
  from
• 1:10
  the
• 1:10
  Czech
• 1:10
  Republic
• 1:11
  and
• 1:12
  my
• 1:12
  go
• 1:12
  to
• 1:12
  person
• 1:13
  whenever
• 1:13
  I
• 1:13
  have
• 1:14
  questions
• 1:14
  on
• 1:14
  the
• 1:15
  CE
• 1:15
  market
• 1:15
  and
• 1:16
  the
• 1:16
  Czech
• 1:16
  market
• 1:16
  in
• 1:17
  particular.
• 1:18
  So
• 1:19
  yeah,
• 1:19
  David,
• 1:20
  why
• 1:20
  don't
• 1:20
  you
• 1:21
  quickly
• 1:21
  introduce
• 1:22
  yourself
• 1:22
  to
• 1:22
  the
• 1:23
  people
• 1:23
  who
• 1:23
  have
• 1:23
  not
• 1:24
  maybe
• 1:24
  listened
• 1:24
  to
• 1:25
  the
• 1:25
  episode
• 1:25
  some
• 1:26
  two
• 1:26
  years
• 1:26
  ago
• 1:26
  we
• 1:26
  did
• 1:27
  together.
• 1:27
  I
• 1:27
  think
• 1:27
  it
• 1:27
  was
• 1:27
  number
• 1:28
  83
• 1:28
  or
• 1:28
  something.
• 1:29
  It's
• 1:29
  been
• 1:29
  a
• 1:30
  while,
• 1:30
  so
• 1:31
  short
• 1:31
  introduction.
• 1:32
  Who
• 1:32
  are
• 1:32
  you?
• 1:32
  David.
• 1:33
  Good
• 1:33
  to
• 1:33
  be
• 1:33
  back.
• 1:33
  Thank
• 1:34
  you
• 1:34
  very
• 1:34
  much
• 1:34
  for
• 1:34
  inviting
• 1:35
  me.
• 1:36
  I'm
• 1:36
  David.
• 1:37
  I'm
• 1:37
  from
• 1:37
  Prague,
• 1:37
  Czech
• 1:38
  Republic.
• 1:39
  As
• 1:39
  we
• 1:39
  say,
• 1:40
  the
• 1:40
  nicest
• 1:40
  city
• 1:41
  in
• 1:41
  the
• 1:41
  world.
• 1:41
  Was
• 1:42
  like
• 1:43
  everybody
• 1:43
  thinks
• 1:43
  about
• 1:44
  his
• 1:44
  city
• 1:44
  as
• 1:44
  the
• 1:44
  nicest,
• 1:45
  but
• 1:45
  we
• 1:45
  really
• 1:45
  mean
• 1:45
  it.
• 1:47
  Anyway,
• 1:47
  I'm
• 1:47
  doing
• 1:48
  Prague
• 1:48
  makes
• 1:48
  a
• 1:48
  strong.
• 1:49
  Case,
• 1:49
  I
• 1:49
  have
• 1:49
  to
• 1:49
  say.
• 1:50
  Yeah,
• 1:50
  definitely
• 1:51
  strong
• 1:51
  case
• 1:51
  for
• 1:52
  Prague
• 1:52
  especially,
• 1:53
  especially
• 1:53
  for
• 1:53
  Germans,
• 1:54
  you
• 1:54
  know,
• 1:54
  with
• 1:54
  the
• 1:55
  prices
• 1:55
  of
• 1:55
  beers,
• 1:56
  that's
• 1:56
  like,
• 1:57
  that's
• 1:57
  the
• 1:57
  place
• 1:57
  to
• 1:57
  go.
• 1:59
  Anyway,
• 1:59
  what,
• 2:00
  what
• 2:00
  I'm
• 2:00
  doing,
• 2:00
  I
• 2:00
  have
• 2:01
  a
• 2:01
  small
• 2:01
  company
• 2:02
  called
• 2:02
  rank
• 2:02
  26.
• 2:03
  We're
• 2:03
  full
• 2:04
  service
• 2:04
  Amazon
• 2:04
  Agency,
• 2:06
  which
• 2:06
  is
• 2:06
  business
• 2:07
  that
• 2:07
  your
• 2:07
  listeners
• 2:08
  will
• 2:08
  know
• 2:08
  very
• 2:08
  well,
• 2:09
  which
• 2:09
  is
• 2:09
  managing
• 2:09
  brands
• 2:10
  on
• 2:10
  Amazon.
• 2:10
  But
• 2:11
  since
• 2:11
  I'm
• 2:12
  from
• 2:12
  Czech
• 2:13
  Republic
• 2:13
  and
• 2:13
  I
• 2:13
  have
• 2:13
  a
• 2:14
  lot
• 2:14
  of
• 2:14
  clients
• 2:14
  from
• 2:14
  Czech
• 2:14
  Republic
• 2:15
  and
• 2:15
  other
• 2:15
  countries,
• 2:16
  the
• 2:16
  topic
• 2:16
  of
• 2:16
  today's
• 2:17
  is
• 2:17
  not
• 2:17
  Amazon,
• 2:18
  but
• 2:18
  you
• 2:18
  know,
• 2:19
  maybe
• 2:19
  a
• 2:19
  little
• 2:19
  bit
• 2:20
  of
• 2:20
  Amazon,
• 2:20
  but
• 2:20
  mostly
• 2:21
  like
• 2:21
  the,
• 2:22
  the
• 2:23
  region
• 2:23
  here
• 2:23
  where
• 2:23
  Amazon
• 2:24
  is
• 2:24
  weak,
• 2:24
  which
• 2:24
  is
• 2:24
  one
• 2:25
  of
• 2:25
  the
• 2:25
  topics
• 2:25
  we're
• 2:25
  going
• 2:25
  to
• 2:26
  talk
• 2:26
  about.
• 2:26
  So
• 2:26
  I
• 2:26
  manage
• 2:27
  brands
• 2:27
  99%
• 2:28
  of
• 2:28
  the
• 2:28
  time
• 2:28
  I'm
• 2:28
  in
• 2:28
  Amazon
• 2:29
  seller
• 2:29
  central,
• 2:30
  which
• 2:30
  is,
• 2:31
  you
• 2:31
  know,
• 2:32
  easy
• 2:32
  job,
• 2:32
  you
• 2:33
  Know
• 2:33
  and
• 2:34
  so
• 2:34
  on.
• 2:34
  Amazon
• 2:34
  gives
• 2:35
  us
• 2:35
  no
• 2:35
  problems.
• 2:37
  Everything
• 2:38
  goes
• 2:38
  smoothly
• 2:39
  as
• 2:39
  always.
• 2:40
  No,
• 2:40
  so
• 2:41
  yeah,
• 2:41
  and
• 2:42
  other,
• 2:42
  some
• 2:42
  of
• 2:42
  the
• 2:42
  marketplaces
• 2:43
  as
• 2:43
  well.
• 2:43
  We
• 2:43
  manage
• 2:43
  few
• 2:44
  brands
• 2:44
  here
• 2:44
  and
• 2:45
  there
• 2:45
  but
• 2:45
  Amazon
• 2:45
  is
• 2:46
  still
• 2:46
  like
• 2:46
  99%
• 2:47
  of
• 2:47
  the
• 2:47
  work.
• 2:48
  Yeah,
• 2:48
  absolutely.
• 2:49
  And
• 2:49
  this
• 2:49
  is
• 2:50
  why
• 2:50
  you're
• 2:50
  here
• 2:50
  today
• 2:51
  David,
• 2:51
  because
• 2:52
  you
• 2:52
  are
• 2:52
  also
• 2:53
  as
• 2:53
  we
• 2:53
  are
• 2:53
  rather
• 2:54
  active
• 2:54
  on
• 2:54
  LinkedIn
• 2:55
  and
• 2:55
  sometimes
• 2:55
  publishing
• 2:56
  interesting
• 2:57
  stuff
• 2:57
  on
• 2:57
  your
• 2:58
  region,
• 2:59
  which
• 2:59
  I
• 2:59
  always
• 3:00
  follow
• 3:00
  quite
• 3:00
  religiously
• 3:01
  because
• 3:01
  that
• 3:02
  gives
• 3:02
  me
• 3:02
  great
• 3:02
  insights
• 3:03
  into
• 3:03
  the
• 3:03
  market
• 3:03
  that
• 3:03
  is
• 3:04
  not
• 3:04
  my
• 3:04
  own.
• 3:05
  And
• 3:06
  I
• 3:06
  think
• 3:06
  last
• 3:06
  week
• 3:06
  you
• 3:07
  published
• 3:07
  a
• 3:08
  chart
• 3:09
  showing
• 3:09
  that
• 3:09
  Amazon
• 3:10
  has
• 3:10
  been
• 3:11
  decreasing
• 3:12
  in
• 3:12
  the
• 3:12
  Czech
• 3:13
  e
• 3:13
  commerce.
• 3:13
  I
• 3:13
  mean
• 3:14
  now
• 3:14
  Amazon
• 3:14
  doesn't
• 3:15
  have
• 3:15
  a
• 3:15
  seed
• 3:15
  set
• 3:16
  publication
• 3:17
  of
• 3:17
  course,
• 3:18
  but
• 3:18
  still,
• 3:18
  I
• 3:18
  mean
• 3:19
  I
• 3:19
  think
• 3:19
  Amazon
• 3:20
  De
• 3:20
  and
• 3:21
  Pl
• 3:22
  and
• 3:22
  so
• 3:22
  on
• 3:22
  are
• 3:23
  still
• 3:24
  good
• 3:25
  sources
• 3:25
  for
• 3:26
  Czech
• 3:26
  e
• 3:27
  commerce.
• 3:27
  So
• 3:27
  I
• 3:27
  looked
• 3:27
  at
• 3:28
  that
• 3:28
  chart
• 3:28
  and
• 3:28
  was
• 3:28
  like,
• 3:28
  okay,
• 3:29
  Amazon
• 3:30
  has
• 3:30
  lost
• 3:31
  about
• 3:31
  50%
• 3:32
  in
• 3:33
  the
• 3:34
  that
• 3:34
  market.
• 3:35
  And
• 3:35
  that
• 3:36
  got
• 3:36
  me
• 3:36
  thinking
• 3:37
  like
• 3:37
  okay,
• 3:37
  is
• 3:37
  that,
• 3:39
  is
• 3:39
  that
• 3:39
  just
• 3:39
  Czech
• 3:40
  Czechia
• 3:41
  or
• 3:41
  is
• 3:41
  that
• 3:41
  other
• 3:42
  countries
• 3:43
  in
• 3:43
  that
• 3:43
  region
• 3:43
  as
• 3:44
  well?
• 3:44
  So
• 3:44
  yeah,
• 3:45
  that's
• 3:45
  what
• 3:45
  I
• 3:45
  thought.
• 3:46
  Let's
• 3:46
  talk
• 3:46
  about
• 3:46
  this,
• 3:47
  about
• 3:47
  why
• 3:47
  Amazon
• 3:48
  is
• 3:48
  still
• 3:48
  rather
• 3:49
  weak
• 3:49
  in
• 3:49
  the
• 3:50
  area
• 3:50
  and
• 3:50
  who
• 3:51
  else
• 3:51
  is
• 3:52
  strong
• 3:52
  there
• 3:53
  and
• 3:53
  what
• 3:53
  are
• 3:53
  we
• 3:54
  doing
• 3:54
  with
• 3:54
  the
• 3:54
  Chinese
• 3:54
  new
• 3:55
  competitors
• 3:55
  as
• 3:56
  well.
• 3:56
  So
• 3:56
  yeah,
• 3:56
  I
• 3:57
  guess
• 3:57
  let's
• 3:57
  go
• 3:58
  right
• 3:58
  into
• 3:58
  this
• 3:59
  maybe
• 3:59
  first
• 3:59
  let's
• 4:00
  start
• 4:00
  out
• 4:00
  with
• 4:00
  that
• 4:01
  chart
• 4:01
  that
• 4:01
  I
• 4:01
  by
• 4:02
  the
• 4:02
  way
• 4:02
  link
• 4:02
  in
• 4:02
  the
• 4:03
  show
• 4:03
  notes
• 4:03
  if
• 4:03
  you
• 4:04
  want
• 4:04
  to
• 4:04
  look
• 4:04
  it
• 4:04
  up.
• 4:05
  Where
• 4:05
  did
• 4:05
  you
• 4:05
  get
• 4:06
  that
• 4:06
  from?
• 4:06
  So
• 4:06
  what
• 4:07
  is
• 4:07
  that
• 4:07
  data?
• 4:08
  Is
• 4:08
  that
• 4:08
  any
• 4:09
  good?
• 4:10
  What
• 4:11
  is
• 4:11
  the
• 4:11
  basis
• 4:11
  of
• 4:11
  this?
• 4:12
  Yeah,
• 4:12
  so
• 4:13
  this
• 4:13
  is
• 4:13
  kind
• 4:13
  of
• 4:14
  tradition
• 4:14
  here
• 4:14
  that
• 4:15
  this
• 4:15
  is
• 4:15
  probably
• 4:15
  the
• 4:15
  most
• 4:16
  reliable
• 4:16
  data
• 4:16
  we
• 4:17
  have
• 4:17
  on
• 4:17
  the
• 4:17
  market
• 4:18
  published
• 4:18
  by
• 4:20
  very
• 4:21
  well
• 4:21
  known
• 4:21
  authorities.
• 4:22
  Eureka,
• 4:23
  which
• 4:23
  is
• 4:23
  the
• 4:23
  most
• 4:24
  well
• 4:24
  known
• 4:25
  comparison
• 4:25
  site
• 4:25
  like
• 4:25
  Idealo,
• 4:26
  you
• 4:26
  have
• 4:26
  those.
• 4:27
  So
• 4:27
  we
• 4:27
  have
• 4:27
  Eureka.
• 4:28
  It's,
• 4:28
  it's
• 4:28
  pretty
• 4:28
  much
• 4:28
  the
• 4:28
  same
• 4:29
  business
• 4:29
  model.
• 4:29
  Czech
• 4:30
  Ranch
• 4:30
  and
• 4:30
  the
• 4:31
  Association,
• 4:32
  Czech
• 4:32
  E
• 4:32
  Commerce
• 4:32
  association
• 4:33
  and
• 4:33
  probably
• 4:34
  some
• 4:34
  of
• 4:34
  the
• 4:34
  partners.
• 4:35
  And
• 4:35
  it's
• 4:36
  I
• 4:36
  think
• 4:36
  the
• 4:36
  methodologies,
• 4:37
  they
• 4:37
  have
• 4:38
  anonymous
• 4:39
  card
• 4:39
  transactions.
• 4:40
  So
• 4:40
  the
• 4:40
  data
• 4:40
  is
• 4:41
  pretty
• 4:41
  solid.
• 4:42
  And
• 4:42
  here
• 4:42
  on
• 4:42
  the
• 4:42
  market
• 4:43
  people
• 4:44
  take
• 4:44
  it
• 4:44
  as
• 4:44
  it
• 4:44
  is,
• 4:45
  like
• 4:45
  this
• 4:45
  is
• 4:45
  the
• 4:45
  source
• 4:46
  of
• 4:46
  truth.
• 4:47
  So
• 4:47
  it's
• 4:48
  not
• 4:48
  something
• 4:48
  that
• 4:48
  just
• 4:49
  you
• 4:49
  know,
• 4:49
  Claude
• 4:50
  gives
• 4:50
  you
• 4:50
  on
• 4:50
  the
• 4:51
  Friday
• 4:51
  evening
• 4:51
  with
• 4:52
  like
• 4:52
  their
• 4:52
  wild
• 4:52
  guesses.
• 4:53
  It's
• 4:53
  like
• 4:53
  probably
• 4:54
  super
• 4:54
  reliable
• 4:55
  here
• 4:56
  on
• 4:56
  the
• 4:56
  market.
• 4:57
  So
• 4:57
  we
• 4:58
  like,
• 4:58
  we
• 4:58
  can
• 4:58
  be
• 4:59
  sure
• 4:59
  and
• 4:59
  there's
• 4:59
  no
• 4:59
  probably
• 5:00
  better
• 5:00
  data
• 5:00
  than
• 5:01
  that
• 5:01
  on
• 5:02
  our
• 5:02
  market
• 5:02
  over
• 5:03
  here.
• 5:04
  Okay,
• 5:04
  yeah,
• 5:05
  good
• 5:05
  to
• 5:05
  know.
• 5:06
  And
• 5:06
  regarding
• 5:07
  to
• 5:07
  Amazon,
• 5:08
  well
• 5:09
  they
• 5:09
  lost
• 5:09
  50%
• 5:10
  for
• 5:11
  second
• 5:11
  year
• 5:11
  in
• 5:11
  a
• 5:11
  row
• 5:12
  by
• 5:12
  the
• 5:12
  way.
• 5:13
  So
• 5:13
  they
• 5:14
  20,
• 5:15
  23,
• 5:16
  they
• 5:16
  sell
• 5:17
  for
• 5:17
  70
• 5:17
  million
• 5:18
  euros
• 5:19
  to
• 5:20
  check
• 5:20
  customers,
• 5:20
  some
• 5:21
  something
• 5:21
  around
• 5:21
  that.
• 5:22
  Then
• 5:22
  it
• 5:23
  was
• 5:23
  5024
• 5:24
  and
• 5:24
  now
• 5:24
  it's
• 5:24
  like
• 5:25
  30,
• 5:25
  25,
• 5:26
  30.
• 5:27
  So
• 5:27
  it's
• 5:27
  a
• 5:27
  50%
• 5:28
  minus
• 5:28
  50%
• 5:29
  again.
• 5:31
  And
• 5:31
  the
• 5:32
  reason
• 5:32
  is
• 5:32
  probably
• 5:33
  they
• 5:33
  just
• 5:33
  don't
• 5:34
  care
• 5:34
  about
• 5:34
  that
• 5:35
  that
• 5:35
  much.
• 5:37
  It's.
• 5:38
  It's
• 5:38
  easy
• 5:39
  because
• 5:39
  like
• 5:40
  the
• 5:40
  reason
• 5:40
  for
• 5:41
  Czech
• 5:41
  customers
• 5:41
  or
• 5:42
  any
• 5:42
  other
• 5:42
  customer
• 5:43
  who
• 5:43
  has
• 5:44
  outside
• 5:44
  the
• 5:44
  Amazon
• 5:45
  domestic
• 5:45
  countries,
• 5:46
  your
• 5:47
  reason
• 5:47
  to
• 5:47
  shop
• 5:47
  on
• 5:47
  Amazon
• 5:48
  is
• 5:48
  mostly
• 5:48
  like
• 5:49
  they
• 5:49
  have
• 5:50
  something
• 5:50
  we
• 5:50
  don't
• 5:51
  and
• 5:51
  they
• 5:51
  have
• 5:51
  it
• 5:51
  cheaper.
• 5:52
  That's
• 5:53
  the
• 5:53
  only
• 5:53
  reason.
• 5:53
  Why
• 5:54
  would
• 5:54
  you
• 5:54
  do
• 5:54
  that?
• 5:55
  And
• 5:56
  this.
• 5:56
  And
• 5:56
  they
• 5:57
  just
• 5:57
  captured
• 5:57
  by
• 5:57
  the
• 5:57
  strong
• 5:58
  global
• 5:58
  brand.
• 5:59
  And
• 5:59
  this
• 5:59
  advantage
• 6:00
  is
• 6:00
  not
• 6:00
  there
• 6:01
  anymore.
• 6:01
  It's
• 6:01
  shrinking
• 6:02
  down
• 6:02
  with
• 6:03
  two
• 6:03
  phenomenons.
• 6:03
  One
• 6:04
  is
• 6:04
  obviously
• 6:04
  Asians
• 6:05
  Taemu
• 6:05
  and
• 6:05
  Shein
• 6:06
  being
• 6:07
  super
• 6:07
  aggressive
• 6:07
  in
• 6:07
  that.
• 6:08
  And
• 6:08
  also
• 6:09
  Allegro
• 6:10
  is
• 6:10
  kind
• 6:11
  of
• 6:11
  try
• 6:12
  to
• 6:12
  crown
• 6:12
  themselves
• 6:13
  as
• 6:13
  we
• 6:14
  gonna
• 6:14
  be
• 6:14
  the
• 6:14
  Amazon
• 6:14
  of
• 6:14
  the
• 6:15
  East.
• 6:15
  Right
• 6:15
  now
• 6:16
  they're
• 6:16
  localizing
• 6:17
  their
• 6:17
  branches
• 6:17
  to
• 6:18
  this
• 6:18
  region
• 6:18
  and
• 6:18
  then
• 6:19
  their
• 6:19
  claim
• 6:19
  is
• 6:20
  pretty
• 6:20
  much
• 6:20
  the
• 6:20
  same.
• 6:20
  We
• 6:21
  have
• 6:21
  everything
• 6:21
  and
• 6:21
  it's
• 6:21
  cheaper
• 6:22
  and
• 6:22
  it's
• 6:22
  also
• 6:23
  fast
• 6:23
  usually.
• 6:24
  So
• 6:25
  then
• 6:25
  the
• 6:26
  advantage
• 6:26
  for
• 6:26
  a
• 6:27
  Czech
• 6:27
  customer
• 6:27
  or
• 6:27
  any
• 6:27
  other
• 6:28
  customer
• 6:28
  outside
• 6:28
  when
• 6:29
  you
• 6:29
  have
• 6:29
  a
• 6:29
  prime
• 6:29
  in
• 6:29
  your
• 6:30
  country,
• 6:30
  then
• 6:30
  obviously
• 6:31
  there's
• 6:31
  a
• 6:31
  reason
• 6:31
  to
• 6:31
  buy
• 6:32
  on
• 6:32
  Amazon.
• 6:32
  But
• 6:33
  if
• 6:33
  you
• 6:33
  don't
• 6:33
  then
• 6:33
  it's
• 6:34
  like
• 6:34
  why
• 6:34
  to
• 6:34
  do
• 6:35
  it
• 6:35
  right.
• 6:35
  So
• 6:36
  they
• 6:36
  just
• 6:36
  kind
• 6:37
  of
• 6:37
  losing
• 6:37
  the
• 6:37
  position.
• 6:38
  But
• 6:38
  I
• 6:38
  would,
• 6:39
  I
• 6:39
  wouldn't
• 6:39
  say
• 6:40
  if
• 6:40
  I
• 6:40
  should
• 6:40
  guess
• 6:41
  they
• 6:41
  are
• 6:42
  not
• 6:42
  cry
• 6:42
  about
• 6:42
  that.
• 6:42
  And
• 6:43
  Amazon
• 6:43
  you
• 6:43
  know
• 6:44
  headquarters
• 6:44
  that
• 6:44
  oh
• 6:45
  we
• 6:45
  lost
• 6:45
  like
• 6:46
  50
• 6:46
  million
• 6:46
  euros
• 6:47
  GMV
• 6:47
  in
• 6:48
  two
• 6:48
  years
• 6:49
  in
• 6:49
  Czech
• 6:50
  Republic
• 6:50
  because
• 6:51
  they
• 6:51
  gain
• 6:51
  you
• 6:52
  know,
• 6:52
  a
• 6:52
  couple
• 6:52
  of
• 6:52
  billions
• 6:53
  somewhere
• 6:53
  else.
• 6:54
  It's
• 6:54
  just
• 6:54
  the
• 6:55
  global
• 6:55
  brand
• 6:55
  itself
• 6:56
  and
• 6:57
  no
• 6:57
  localization
• 6:58
  just
• 6:58
  doesn't
• 6:59
  work
• 6:59
  anymore.
• 7:00
  When
• 7:00
  the
• 7:00
  others
• 7:00
  doing
• 7:01
  it
• 7:01
  a
• 7:01
  little
• 7:01
  bit
• 7:02
  more
• 7:02
  targeted
• 7:02
  approach
• 7:03
  then
• 7:04
  it
• 7:04
  just
• 7:04
  doesn't
• 7:05
  work
• 7:05
  anymore.
• 7:06
  And
• 7:06
  that's,
• 7:06
  that's
• 7:07
  probably,
• 7:07
  probably
• 7:07
  the
• 7:07
  case.
• 7:08
  But
• 7:08
  one
• 7:08
  more
• 7:08
  thing.
• 7:09
  Two
• 7:09
  years
• 7:09
  ago
• 7:10
  when
• 7:10
  we
• 7:10
  did
• 7:10
  they
• 7:11
  did
• 7:11
  70
• 7:11
  million
• 7:12
  over
• 7:12
  here
• 7:13
  in
• 7:13
  the
• 7:13
  same
• 7:13
  year
• 7:13
  I
• 7:14
  believe
• 7:14
  they
• 7:14
  did
• 7:15
  hundred
• 7:15
  or
• 7:15
  two
• 7:16
  hundred
• 7:16
  in
• 7:16
  Sweden
• 7:17
  where
• 7:17
  they
• 7:17
  already
• 7:17
  been
• 7:18
  localized.
• 7:19
  So
• 7:19
  the
• 7:19
  Czech
• 7:19
  Republic
• 7:20
  was
• 7:20
  probably
• 7:21
  one
• 7:21
  of
• 7:21
  the
• 7:21
  biggest
• 7:22
  markets
• 7:22
  outside
• 7:23
  the
• 7:23
  Germany,
• 7:24
  France
• 7:24
  like
• 7:25
  the
• 7:25
  original,
• 7:26
  original
• 7:27
  5,
• 7:27
  6,
• 7:28
  7.
• 7:29
  And
• 7:30
  they
• 7:30
  didn't
• 7:30
  have
• 7:30
  any
• 7:31
  localization
• 7:31
  over
• 7:32
  here
• 7:32
  outside
• 7:32
  some
• 7:33
  generic
• 7:33
  translations.
• 7:34
  So
• 7:34
  it
• 7:34
  was
• 7:34
  like
• 7:35
  probably
• 7:36
  it
• 7:36
  makes
• 7:36
  some
• 7:37
  money
• 7:37
  for
• 7:37
  them
• 7:38
  and
• 7:38
  they're
• 7:38
  still
• 7:39
  expanding
• 7:39
  here
• 7:40
  just
• 7:40
  with
• 7:40
  other
• 7:40
  branches
• 7:41
  with
• 7:41
  AWS
• 7:42
  with
• 7:42
  prime
• 7:42
  videos.
• 7:43
  Yeah,
• 7:44
  it's
• 7:44
  just
• 7:44
  the
• 7:44
  E
• 7:44
  commerce
• 7:45
  site
• 7:45
  is
• 7:45
  probably
• 7:45
  not
• 7:46
  that
• 7:46
  sexy
• 7:46
  for
• 7:46
  them
• 7:47
  here
• 7:47
  because
• 7:47
  why
• 7:47
  to
• 7:48
  do
• 7:48
  it,
• 7:48
  you
• 7:48
  know.
• 7:49
  Yeah.
• 7:49
  CL
• 7:50
  still,
• 7:51
  I
• 7:51
  mean
• 7:52
  maybe
• 7:52
  for
• 7:53
  those
• 7:53
  people
• 7:53
  who
• 7:53
  are
• 7:53
  not
• 7:54
  that
• 7:54
  familiar
• 7:54
  with
• 7:54
  the
• 7:55
  Czech
• 7:55
  market,
• 7:56
  let's
• 7:56
  have
• 7:56
  a
• 7:56
  bit
• 7:56
  of
• 7:57
  a
• 7:57
  look
• 7:57
  and
• 7:58
  to
• 7:58
  get,
• 7:58
  get
• 7:59
  people
• 7:59
  a
• 7:59
  feeling
• 7:59
  on
• 8:00
  what
• 8:00
  kind
• 8:00
  of
• 8:00
  market
• 8:00
  we're
• 8:01
  talking
• 8:01
  about.
• 8:02
  I
• 8:02
  always
• 8:02
  use
• 8:03
  figures
• 8:03
  from
• 8:04
  ecdb.
• 8:04
  I
• 8:04
  know
• 8:04
  they're
• 8:05
  not
• 8:05
  that
• 8:05
  reliable
• 8:06
  for
• 8:06
  smaller
• 8:07
  countries.
• 8:07
  So
• 8:07
  I'll
• 8:07
  just
• 8:08
  put
• 8:08
  that
• 8:08
  out
• 8:08
  here,
• 8:09
  there
• 8:09
  and
• 8:09
  you
• 8:09
  can
• 8:09
  correct
• 8:10
  me
• 8:10
  if,
• 8:10
  if
• 8:11
  you
• 8:11
  have
• 8:11
  different
• 8:11
  figures.
• 8:12
  That
• 8:12
  speaks
• 8:13
  around
• 8:13
  about
• 8:14
  a
• 8:14
  turnover
• 8:15
  of
• 8:15
  around
• 8:15
  about
• 8:16
  8
• 8:17
  billion
• 8:18
  euros
• 8:19
  in
• 8:20
  Czech
• 8:21
  e
• 8:22
  Commerce
• 8:22
  turnover.
• 8:22
  Is
• 8:22
  that
• 8:23
  about
• 8:23
  right?
• 8:24
  Yeah,
• 8:24
  that's
• 8:24
  about
• 8:25
  it.
• 8:25
  Between
• 8:25
  8
• 8:26
  and
• 8:26
  9,
• 8:26
  depends
• 8:27
  how
• 8:27
  we
• 8:27
  measure
• 8:27
  it.
• 8:27
  But
• 8:28
  it's
• 8:28
  always
• 8:28
  like
• 8:28
  that.
• 8:29
  Yeah,
• 8:29
  yeah,
• 8:30
  yeah.
• 8:30
  So
• 8:30
  not
• 8:31
  a
• 8:31
  big
• 8:31
  one,
• 8:31
  but
• 8:31
  also
• 8:32
  not
• 8:32
  one
• 8:32
  of
• 8:32
  the
• 8:32
  smallest
• 8:33
  one
• 8:33
  in
• 8:33
  Europe.
• 8:34
  So
• 8:34
  interesting
• 8:35
  to
• 8:36
  see
• 8:36
  how
• 8:36
  much
• 8:37
  ground
• 8:37
  Amazon
• 8:38
  is
• 8:38
  actually
• 8:38
  losing.
• 8:39
  And
• 8:40
  there
• 8:40
  were
• 8:40
  some
• 8:40
  other
• 8:41
  things
• 8:41
  in
• 8:41
  that
• 8:41
  chart
• 8:41
  that
• 8:42
  I
• 8:42
  found.
• 8:43
  Yeah,
• 8:44
  exciting
• 8:44
  because
• 8:45
  of
• 8:45
  course
• 8:45
  Tim
• 8:45
  was
• 8:46
  up
• 8:46
  by
• 8:47
  I
• 8:47
  think
• 8:47
  30%.
• 8:48
  This
• 8:48
  doesn't
• 8:49
  surprise
• 8:49
  anyone
• 8:49
  I
• 8:50
  guess
• 8:50
  because
• 8:50
  this
• 8:50
  was
• 8:51
  happening
• 8:51
  all
• 8:51
  over
• 8:52
  Europe
• 8:52
  and
• 8:52
  the
• 8:53
  growth
• 8:53
  rates
• 8:53
  of
• 8:53
  TEMU
• 8:54
  are
• 8:55
  astonishingly
• 8:56
  consistent
• 8:57
  from
• 8:58
  one
• 8:58
  country
• 8:58
  to
• 8:58
  the
• 8:59
  other.
• 9:00
  But
• 9:00
  Shein
• 9:00
  has
• 9:01
  been
• 9:01
  losing
• 9:01
  quite
• 9:02
  heavily,
• 9:02
  I
• 9:03
  think
• 9:03
  some
• 9:03
  45%.
• 9:05
  So
• 9:05
  it
• 9:05
  seems
• 9:06
  they
• 9:06
  are
• 9:06
  both
• 9:06
  aiming
• 9:07
  for
• 9:07
  the
• 9:07
  same
• 9:08
  target
• 9:08
  group,
• 9:08
  you
• 9:08
  know,
• 9:09
  super
• 9:09
  ultra
• 9:10
  low
• 9:10
  price
• 9:11
  and
• 9:11
  stuff.
• 9:11
  So
• 9:12
  why
• 9:12
  is
• 9:12
  one
• 9:12
  losing
• 9:13
  and
• 9:13
  the
• 9:13
  other
• 9:13
  winning?
• 9:14
  Well,
• 9:14
  why
• 9:15
  the
• 9:15
  Shein
• 9:16
  is
• 9:16
  losing
• 9:16
  is
• 9:17
  probably
• 9:17
  has
• 9:17
  two.
• 9:18
  There
• 9:19
  are
• 9:19
  two
• 9:20
  other
• 9:20
  brands
• 9:20
  to
• 9:20
  blame.
• 9:21
  One
• 9:21
  is
• 9:21
  Temu
• 9:21
  and
• 9:22
  one
• 9:22
  is
• 9:22
  Allegro.
• 9:22
  Probably
• 9:23
  because
• 9:23
  both
• 9:24
  of
• 9:24
  those
• 9:24
  are
• 9:25
  just
• 9:25
  targeting
• 9:25
  and
• 9:26
  I
• 9:26
  know
• 9:26
  that
• 9:26
  there
• 9:26
  is
• 9:26
  a
• 9:26
  big
• 9:27
  difference
• 9:27
  between
• 9:27
  them
• 9:27
  and
• 9:28
  if
• 9:28
  someone
• 9:28
  from
• 9:28
  Allegro
• 9:29
  is
• 9:29
  listening
• 9:29
  that
• 9:29
  they
• 9:29
  really
• 9:30
  want
• 9:30
  to
• 9:30
  kill
• 9:30
  me
• 9:30
  if
• 9:30
  I
• 9:30
  compare
• 9:31
  them
• 9:31
  to
• 9:31
  tamu
• 9:31
  which
• 9:32
  because
• 9:32
  it's
• 9:32
  totally
• 9:33
  different
• 9:33
  business
• 9:33
  and
• 9:33
  I
• 9:33
  get
• 9:34
  it.
• 9:34
  It's
• 9:34
  just
• 9:35
  the
• 9:35
  targeting
• 9:35
  on
• 9:35
  the
• 9:36
  market
• 9:36
  is
• 9:36
  like
• 9:36
  we
• 9:36
  have
• 9:37
  everything
• 9:37
  and
• 9:37
  it's
• 9:37
  cheap.
• 9:38
  Right.
• 9:38
  So
• 9:38
  today
• 9:39
  and,
• 9:39
  and,
• 9:40
  and
• 9:40
  in
• 9:40
  TEMU
• 9:41
  is
• 9:41
  like
• 9:41
  super
• 9:41
  cheap
• 9:41
  and
• 9:42
  super
• 9:42
  shitty
• 9:42
  and
• 9:43
  you
• 9:43
  know,
• 9:43
  you
• 9:43
  will
• 9:44
  wait
• 9:44
  a
• 9:44
  few
• 9:44
  weeks
• 9:44
  and
• 9:45
  in
• 9:45
  Allegro
• 9:45
  is
• 9:46
  a
• 9:46
  bit
• 9:46
  better.
• 9:46
  But
• 9:46
  you
• 9:46
  know
• 9:47
  the,
• 9:47
  I
• 9:47
  would
• 9:48
  say
• 9:48
  the
• 9:48
  proposition
• 9:48
  had,
• 9:49
  you
• 9:49
  know,
• 9:49
  it
• 9:49
  has,
• 9:49
  it
• 9:49
  has
• 9:50
  some
• 9:50
  common,
• 9:51
  common
• 9:51
  ground
• 9:53
  and
• 9:53
  Temu
• 9:54
  as
• 9:54
  on
• 9:54
  every
• 9:54
  market
• 9:55
  is
• 9:56
  super
• 9:56
  aggressive
• 9:56
  and
• 9:57
  super
• 9:57
  localized.
• 9:58
  That's,
• 9:59
  that's
• 9:59
  the
• 9:59
  thing
• 9:59
  that
• 10:00
  surprised
• 10:00
  me
• 10:00
  the
• 10:00
  most
• 10:00
  that
• 10:00
  they're
• 10:01
  localized
• 10:01
  in
• 10:01
  Germany.
• 10:02
  No
• 10:02
  one
• 10:02
  is
• 10:02
  surprised.
• 10:02
  Right.
• 10:03
  But
• 10:03
  they're
• 10:03
  with
• 10:04
  a
• 10:04
  lot
• 10:04
  of
• 10:05
  AI.
• 10:05
  They
• 10:05
  have,
• 10:06
  they
• 10:06
  have,
• 10:07
  that's
• 10:07
  in
• 10:07
  Hungarian,
• 10:08
  in
• 10:08
  Slovakian,
• 10:09
  you
• 10:09
  know.
• 10:09
  So
• 10:09
  it's
• 10:10
  like
• 10:10
  even
• 10:10
  the,
• 10:10
  the
• 10:11
  like
• 10:11
  40%
• 10:12
  of
• 10:12
  the
• 10:12
  Czech
• 10:13
  market,
• 10:13
  if
• 10:13
  you
• 10:13
  compare
• 10:14
  it
• 10:14
  to
• 10:14
  Slovakia,
• 10:15
  right.
• 10:15
  So
• 10:15
  it's
• 10:15
  less
• 10:15
  than
• 10:16
  half
• 10:16
  and
• 10:16
  Hungary
• 10:17
  is
• 10:17
  like
• 10:18
  something
• 10:18
  like
• 10:18
  that
• 10:19
  and
• 10:19
  they
• 10:20
  are
• 10:20
  able
• 10:20
  to
• 10:20
  localize
• 10:20
  it
• 10:20
  even
• 10:21
  for
• 10:21
  those
• 10:21
  market
• 10:22
  obviously
• 10:22
  with
• 10:22
  AI.
• 10:23
  So
• 10:23
  it's
• 10:23
  super
• 10:23
  crappy,
• 10:24
  you
• 10:24
  know,
• 10:24
  so
• 10:25
  there's
• 10:25
  a,
• 10:25
  you
• 10:25
  know,
• 10:25
  person
• 10:26
  with
• 10:26
  six
• 10:26
  fingers
• 10:27
  and
• 10:27
  everything.
• 10:27
  But
• 10:27
  nobody
• 10:28
  seems
• 10:28
  to
• 10:28
  be
• 10:28
  care
• 10:29
  that
• 10:29
  much
• 10:29
  about
• 10:29
  that
• 10:30
  because
• 10:30
  it's
• 10:30
  just
• 10:30
  about
• 10:31
  the
• 10:31
  price.
• 10:31
  And
• 10:32
  they've
• 10:32
  been
• 10:32
  able
• 10:32
  to
• 10:33
  be
• 10:33
  super
• 10:33
  aggressive
• 10:33
  and
• 10:34
  super
• 10:34
  localized
• 10:35
  and
• 10:35
  they
• 10:35
  go
• 10:35
  super
• 10:36
  viral
• 10:36
  with
• 10:37
  maybe
• 10:37
  not
• 10:37
  the
• 10:37
  biggest
• 10:38
  name
• 10:38
  in
• 10:38
  the
• 10:38
  influence
• 10:39
  scene
• 10:39
  because
• 10:39
  there's
• 10:40
  a
• 10:40
  lot
• 10:40
  of
• 10:40
  controversy.
• 10:41
  They
• 10:41
  don't
• 10:41
  want
• 10:41
  to
• 10:41
  connect
• 10:41
  their
• 10:42
  name
• 10:42
  to
• 10:42
  the
• 10:42
  tamu.
• 10:43
  But
• 10:43
  in
• 10:43
  my
• 10:43
  country
• 10:44
  there
• 10:44
  was
• 10:44
  a.
• 10:45
  There's
• 10:46
  like
• 10:46
  this
• 10:46
  huge
• 10:47
  case
• 10:47
  of
• 10:47
  super
• 10:48
  small
• 10:48
  influencers
• 10:49
  that
• 10:49
  take
• 10:49
  in
• 10:50
  every
• 10:50
  buck
• 10:51
  they
• 10:51
  can,
• 10:51
  every
• 10:52
  euro
• 10:52
  that
• 10:52
  anyone
• 10:53
  who
• 10:53
  pays
• 10:53
  them,
• 10:53
  they
• 10:54
  will
• 10:54
  do
• 10:54
  it.
• 10:54
  And
• 10:54
  if
• 10:55
  TEMU
• 10:55
  comes
• 10:55
  there
• 10:55
  and
• 10:55
  here
• 10:56
  is
• 10:56
  €1,000,
• 10:57
  you're
• 10:57
  going
• 10:57
  to
• 10:57
  promote
• 10:57
  it,
• 10:57
  they're
• 10:58
  going
• 10:58
  to
• 10:58
  jump
• 10:58
  around
• 10:58
  it.
• 10:59
  Right.
• 11:00
  So
• 11:00
  there's
• 11:01
  hundreds
• 11:02
  and
• 11:02
  thousands
• 11:02
  of
• 11:02
  people
• 11:02
  promoting
• 11:03
  ridiculous
• 11:04
  discounts
• 11:05
  of
• 11:05
  temu
• 11:06
  and
• 11:07
  it
• 11:07
  seems
• 11:07
  to
• 11:08
  be
• 11:08
  working.
• 11:08
  So
• 11:08
  they're
• 11:09
  super
• 11:09
  localized
• 11:10
  even
• 11:10
  if
• 11:10
  it's
• 11:10
  ridiculous.
• 11:11
  If
• 11:11
  you
• 11:11
  see
• 11:11
  the
• 11:11
  ad,
• 11:11
  you
• 11:12
  are
• 11:12
  like,
• 11:12
  the
• 11:13
  hell
• 11:13
  is
• 11:13
  like,
• 11:14
  how
• 11:14
  could
• 11:14
  even
• 11:14
  someone
• 11:15
  can
• 11:15
  approve
• 11:15
  to
• 11:16
  this
• 11:16
  be
• 11:16
  the
• 11:16
  ad?
• 11:17
  Nobody
• 11:17
  really
• 11:17
  cares.
• 11:18
  They
• 11:18
  just
• 11:18
  pumping
• 11:18
  thousands
• 11:19
  of
• 11:19
  them,
• 11:20
  pumping
• 11:20
  a
• 11:20
  lot
• 11:21
  of
• 11:21
  money
• 11:21
  into
• 11:21
  the
• 11:21
  market.
• 11:22
  And
• 11:22
  Sheen,
• 11:23
  it's
• 11:23
  still
• 11:23
  been,
• 11:24
  I
• 11:24
  don't
• 11:24
  see
• 11:24
  them
• 11:24
  on
• 11:25
  the
• 11:25
  market
• 11:25
  that
• 11:25
  aggressive.
• 11:26
  Right.
• 11:26
  So
• 11:26
  they're
• 11:27
  still
• 11:27
  being
• 11:27
  like,
• 11:27
  yeah,
• 11:27
  we're
• 11:28
  global,
• 11:28
  you
• 11:28
  know,
• 11:28
  global
• 11:28
  brand.
• 11:29
  Everything
• 11:29
  is
• 11:29
  in
• 11:29
  English.
• 11:30
  And
• 11:31
  it's
• 11:31
  just
• 11:32
  with
• 11:32
  comparison
• 11:32
  to
• 11:33
  TEMU
• 11:33
  doing
• 11:33
  this
• 11:34
  and
• 11:34
  Allegro
• 11:34
  being
• 11:35
  super
• 11:35
  targeted
• 11:36
  and
• 11:36
  invest
• 11:37
  over
• 11:37
  billion
• 11:38
  euro
• 11:39
  in
• 11:39
  last
• 11:39
  four
• 11:40
  years
• 11:40
  into
• 11:40
  the
• 11:40
  Czech
• 11:41
  market.
• 11:41
  Still
• 11:42
  losing
• 11:42
  money,
• 11:42
  but
• 11:42
  being
• 11:43
  a
• 11:43
  bit
• 11:43
  clever
• 11:43
  in
• 11:44
  last
• 11:44
  two
• 11:44
  years.
• 11:45
  Yeah.
• 11:46
  Then
• 11:46
  probably
• 11:46
  people
• 11:47
  just
• 11:47
  start
• 11:47
  to
• 11:47
  shop
• 11:48
  there
• 11:48
  because
• 11:48
  it's
• 11:49
  more
• 11:49
  convenient
• 11:49
  for
• 11:49
  them.
• 11:50
  That's
• 11:50
  probably
• 11:50
  the
• 11:50
  answer.
• 11:52
  That's
• 11:53
  an
• 11:53
  interesting
• 11:53
  point.
• 11:54
  Both
• 11:55
  of
• 11:55
  these
• 11:55
  things
• 11:55
  that
• 11:56
  Timu
• 11:57
  is
• 11:57
  actually
• 11:57
  localizing
• 11:58
  even
• 11:58
  in
• 11:58
  smaller
• 11:59
  countries
• 12:00
  where
• 12:00
  there's
• 12:01
  less
• 12:01
  for
• 12:01
  them
• 12:01
  to
• 12:01
  gain
• 12:02
  in,
• 12:03
  in
• 12:03
  a
• 12:03
  bad
• 12:03
  way.
• 12:03
  But
• 12:03
  I
• 12:04
  mean
• 12:04
  that
• 12:04
  this
• 12:04
  is
• 12:04
  what
• 12:04
  they're
• 12:05
  doing
• 12:05
  in
• 12:05
  all
• 12:05
  of
• 12:05
  Europe.
• 12:05
  So
• 12:06
  they're
• 12:06
  doing
• 12:06
  that
• 12:06
  for
• 12:07
  Germany
• 12:07
  as
• 12:07
  well
• 12:07
  and
• 12:08
  it
• 12:08
  works
• 12:08
  there
• 12:08
  too.
• 12:09
  And
• 12:10
  then
• 12:10
  the
• 12:10
  other
• 12:10
  hand
• 12:10
  that
• 12:11
  how
• 12:11
  important
• 12:11
  that
• 12:12
  seems
• 12:12
  to
• 12:12
  be
• 12:12
  to
• 12:13
  in
• 12:13
  this
• 12:14
  case
• 12:14
  Czech
• 12:14
  customer
• 12:15
  to
• 12:16
  at
• 12:16
  least
• 12:17
  get
• 12:17
  a
• 12:17
  shitty
• 12:18
  AI
• 12:18
  translation
• 12:19
  instead
• 12:19
  of
• 12:19
  getting
• 12:20
  none.
• 12:21
  Which
• 12:21
  is
• 12:21
  interesting
• 12:22
  because
• 12:22
  whenever
• 12:23
  I'm
• 12:23
  in
• 12:24
  Czechia
• 12:24
  everyone
• 12:25
  speaks
• 12:25
  perfect
• 12:25
  English.
• 12:26
  So
• 12:26
  I
• 12:26
  was
• 12:26
  like,
• 12:26
  that
• 12:27
  shouldn't
• 12:27
  be
• 12:27
  that
• 12:27
  much
• 12:27
  of
• 12:28
  a
• 12:28
  problem
• 12:28
  for
• 12:28
  Shane.
• 12:28
  It's
• 12:29
  probably,
• 12:29
  it's
• 12:29
  probably
• 12:30
  different,
• 12:30
  it's
• 12:30
  probably
• 12:31
  different
• 12:31
  Czechia
• 12:31
  that
• 12:32
  I
• 12:32
  live
• 12:32
  in
• 12:32
  because
• 12:32
  the
• 12:32
  English
• 12:33
  is
• 12:33
  not,
• 12:34
  not
• 12:34
  that
• 12:34
  great
• 12:34
  here.
• 12:35
  But
• 12:35
  okay,
• 12:36
  yeah,
• 12:36
  maybe
• 12:36
  I've
• 12:36
  most,
• 12:37
  mostly
• 12:37
  been
• 12:37
  to
• 12:37
  the
• 12:37
  bigger
• 12:38
  cities.
• 12:38
  That's.
• 12:38
  And,
• 12:39
  and
• 12:39
  the
• 12:39
  tourist
• 12:39
  areas.
• 12:40
  So
• 12:40
  that
• 12:40
  wasn't
• 12:41
  the
• 12:41
  problem
• 12:41
  there.
• 12:42
  Yeah,
• 12:43
  that.
• 12:43
  And
• 12:44
  we
• 12:44
  talked
• 12:44
  about,
• 12:44
  we
• 12:45
  talked
• 12:45
  about
• 12:45
  that
• 12:45
  before,
• 12:45
  before
• 12:46
  the
• 12:46
  podcast
• 12:46
  and
• 12:47
  like
• 12:47
  the
• 12:47
  Czech
• 12:47
  is
• 12:48
  somewhere
• 12:48
  in
• 12:49
  the
• 12:49
  middle
• 12:49
  of
• 12:49
  being
• 12:49
  small
• 12:50
  and
• 12:50
  Big
• 12:51
  it
• 12:51
  was
• 12:51
  like
• 12:51
  decent
• 12:52
  size.
• 12:52
  That
• 12:52
  there's
• 12:53
  super
• 12:54
  relevant,
• 12:54
  super
• 12:55
  targeted
• 12:55
  local
• 12:56
  brands
• 12:57
  that
• 12:58
  in
• 12:58
  every
• 12:58
  vertical
• 12:59
  there's
• 12:59
  super
• 13:00
  strong
• 13:00
  local
• 13:00
  brand
• 13:01
  like
• 13:01
  Notino
• 13:01
  which
• 13:01
  is
• 13:02
  even
• 13:02
  European
• 13:02
  wide.
• 13:03
  That's
• 13:03
  originally
• 13:03
  Czech.
• 13:04
  Right.
• 13:04
  And
• 13:05
  in
• 13:05
  every
• 13:05
  single
• 13:06
  vertical
• 13:07
  there
• 13:07
  is
• 13:07
  this
• 13:07
  super
• 13:08
  specialist.
• 13:08
  We
• 13:08
  don't
• 13:09
  have
• 13:09
  any
• 13:09
  Amazon
• 13:09
  which
• 13:10
  covers
• 13:10
  all
• 13:10
  now
• 13:10
  Allegro
• 13:11
  tries
• 13:11
  to
• 13:11
  be
• 13:11
  that.
• 13:12
  But
• 13:12
  still,
• 13:13
  you
• 13:13
  know,
• 13:13
  revenue
• 13:14
  wise,
• 13:15
  okay,
• 13:15
  successful
• 13:16
  profit
• 13:16
  wise,
• 13:16
  totally
• 13:17
  not.
• 13:17
  But
• 13:18
  in
• 13:18
  every
• 13:18
  single
• 13:19
  vertical
• 13:19
  there
• 13:20
  is
• 13:20
  this
• 13:20
  strong
• 13:21
  local
• 13:21
  player
• 13:22
  which
• 13:22
  can
• 13:22
  have
• 13:22
  a
• 13:23
  huge
• 13:23
  successful
• 13:24
  business
• 13:24
  just
• 13:24
  being
• 13:24
  checked
• 13:25
  because
• 13:25
  it's
• 13:25
  big
• 13:26
  enough
• 13:26
  but
• 13:27
  can't
• 13:27
  compete
• 13:27
  with
• 13:27
  Europeans
• 13:28
  because
• 13:28
  it's
• 13:28
  not
• 13:29
  not
• 13:29
  big
• 13:29
  enough.
• 13:29
  Right.
• 13:30
  So.
• 13:31
  So
• 13:31
  that's
• 13:31
  why
• 13:32
  the
• 13:32
  Czechs
• 13:32
  get
• 13:32
  used
• 13:33
  to.
• 13:33
  We
• 13:33
  have
• 13:33
  everything
• 13:34
  localized
• 13:34
  for
• 13:35
  Czech
• 13:35
  because
• 13:35
  it's
• 13:36
  somewhere
• 13:36
  on
• 13:36
  the
• 13:36
  edge
• 13:37
  of
• 13:37
  big
• 13:37
  and
• 13:37
  small.
• 13:38
  So
• 13:38
  it
• 13:38
  sometimes
• 13:39
  make
• 13:39
  makes
• 13:39
  sense.
• 13:40
  So
• 13:40
  that's
• 13:40
  why,
• 13:41
  that's
• 13:41
  why
• 13:42
  doesn't
• 13:42
  work
• 13:42
  Amazon
• 13:43
  in
• 13:43
  English
• 13:43
  or
• 13:44
  in
• 13:44
  German
• 13:44
  or
• 13:44
  just.
• 13:45
  Just
• 13:45
  like
• 13:45
  that.
• 13:46
  Czechs
• 13:46
  want
• 13:46
  the
• 13:46
  Czech
• 13:47
  as
• 13:47
  always.
• 13:47
  The
• 13:48
  local
• 13:48
  customers
• 13:48
  want
• 13:48
  the
• 13:49
  local.
• 13:49
  That's.
• 13:49
  That's
• 13:50
  always
• 13:50
  the
• 13:50
  same.
• 13:50
  But
• 13:51
  if
• 13:51
  you
• 13:51
  are
• 13:51
  like
• 13:51
  Slovenian
• 13:52
  then
• 13:52
  you
• 13:53
  probably
• 13:53
  get
• 13:53
  used
• 13:53
  to
• 13:53
  English
• 13:54
  a
• 13:54
  bit
• 13:54
  more
• 13:54
  because
• 13:54
  you
• 13:55
  are
• 13:55
  the
• 13:55
  country
• 13:55
  is
• 13:56
  like
• 13:56
  much,
• 13:57
  much
• 13:57
  smaller
• 13:57
  than.
• 13:58
  Obviously
• 13:59
  not
• 13:59
  everything
• 13:59
  is
• 13:59
  in
• 13:59
  Slovenian
• 14:00
  but
• 14:00
  you
• 14:01
  know,
• 14:01
  it's
• 14:01
  probably
• 14:01
  the
• 14:01
  customers
• 14:02
  are
• 14:02
  same.
• 14:02
  They
• 14:02
  just
• 14:02
  want
• 14:02
  to
• 14:03
  see
• 14:03
  the
• 14:03
  locally.
• 14:04
  Yeah,
• 14:04
  that's
• 14:05
  interesting.
• 14:05
  Local
• 14:06
  players
• 14:06
  like
• 14:06
  Alsa
• 14:07
  and
• 14:07
  Nutino
• 14:08
  as
• 14:08
  you
• 14:08
  said,
• 14:09
  still
• 14:09
  very
• 14:09
  strong.
• 14:10
  But
• 14:10
  apart
• 14:11
  from
• 14:11
  Notino
• 14:12
  which
• 14:13
  went
• 14:14
  at
• 14:14
  least
• 14:14
  European
• 14:15
  wide.
• 14:16
  As
• 14:16
  far
• 14:16
  as
• 14:16
  I
• 14:16
  know
• 14:17
  most
• 14:17
  Czech
• 14:18
  players
• 14:18
  tend
• 14:18
  to
• 14:19
  stay
• 14:19
  to
• 14:20
  keep
• 14:20
  to
• 14:20
  Czech
• 14:21
  here.
• 14:21
  Is
• 14:21
  that
• 14:21
  right?
• 14:21
  That's
• 14:22
  right.
• 14:22
  You
• 14:22
  will
• 14:22
  maybe
• 14:22
  know
• 14:24
  number
• 14:24
  second
• 14:24
  or
• 14:25
  third
• 14:25
  the
• 14:25
  Czech
• 14:26
  biggest
• 14:26
  E
• 14:26
  Commerce
• 14:27
  is
• 14:27
  Rohrik
• 14:27
  which
• 14:27
  is
• 14:28
  Knoops.
• 14:29
  It's.
• 14:30
  I'm.
• 14:30
  I'm
• 14:30
  not
• 14:30
  sure
• 14:30
  how
• 14:30
  to
• 14:31
  say
• 14:31
  that
• 14:31
  in
• 14:31
  German
• 14:32
  they
• 14:32
  are
• 14:32
  delivering
• 14:33
  beverage,
• 14:33
  food
• 14:34
  real
• 14:34
  time
• 14:34
  even
• 14:35
  for
• 14:35
  Amazon.
• 14:35
  In
• 14:35
  Germany
• 14:36
  they're
• 14:36
  originally
• 14:37
  Czech
• 14:37
  company
• 14:38
  but
• 14:38
  outside
• 14:39
  of
• 14:39
  that
• 14:39
  you're
• 14:39
  right
• 14:40
  that
• 14:41
  most
• 14:41
  of
• 14:42
  them
• 14:43
  are
• 14:44
  Czech
• 14:44
  only
• 14:45
  or
• 14:45
  Czech
• 14:46
  and
• 14:46
  other
• 14:47
  Slavic
• 14:47
  cee
• 14:48
  countries
• 14:48
  because
• 14:49
  to
• 14:49
  go
• 14:50
  to
• 14:50
  Germany
• 14:50
  it's
• 14:50
  a
• 14:51
  big
• 14:51
  step.
• 14:51
  We
• 14:51
  have
• 14:51
  only
• 14:52
  a
• 14:52
  few
• 14:53
  and
• 14:53
  again
• 14:53
  we
• 14:53
  have
• 14:54
  the
• 14:54
  same
• 14:54
  problem
• 14:54
  as
• 14:55
  everyone
• 14:55
  else
• 14:55
  is
• 14:55
  like
• 14:56
  okay,
• 14:56
  you
• 14:56
  go
• 14:56
  to
• 14:56
  Germany
• 14:57
  then
• 14:57
  The
• 14:57
  spend
• 14:57
  is
• 14:57
  5x
• 14:58
  and
• 14:59
  there's
• 14:59
  Amazon
• 14:59
  and
• 14:59
  there's
• 15:00
  other
• 15:00
  platforms
• 15:01
  and
• 15:01
  why.
• 15:02
  Right.
• 15:02
  So
• 15:03
  yeah,
• 15:04
  so
• 15:05
  only
• 15:05
  a
• 15:06
  few
• 15:07
  brands
• 15:08
  are
• 15:08
  going
• 15:08
  west.
• 15:09
  Most
• 15:09
  of
• 15:09
  the
• 15:09
  Czechs
• 15:11
  E
• 15:11
  Commerce
• 15:11
  is
• 15:12
  going
• 15:12
  south,
• 15:13
  north
• 15:14
  or
• 15:14
  east,
• 15:15
  northwest.
• 15:16
  Interesting.
• 15:18
  So
• 15:18
  if
• 15:18
  I
• 15:18
  sum
• 15:19
  that
• 15:19
  up,
• 15:19
  that
• 15:19
  is
• 15:19
  a
• 15:20
  mostly
• 15:20
  domestic
• 15:21
  market
• 15:22
  that
• 15:22
  is
• 15:22
  proud
• 15:23
  of
• 15:23
  their
• 15:23
  own
• 15:23
  E
• 15:24
  Commerce
• 15:24
  and
• 15:26
  ask
• 15:27
  for
• 15:27
  E
• 15:27
  Commerce
• 15:28
  in
• 15:28
  their
• 15:28
  own
• 15:28
  language.
• 15:29
  We
• 15:30
  have
• 15:32
  Amazon
• 15:32
  not
• 15:33
  really
• 15:33
  doing
• 15:33
  very
• 15:33
  well
• 15:34
  and
• 15:34
  maybe
• 15:34
  underestimating
• 15:35
  the
• 15:35
  whole
• 15:36
  Market
• 15:36
  as
• 15:36
  a
• 15:36
  whole.
• 15:38
  And
• 15:38
  we
• 15:38
  have
• 15:40
  Chinese
• 15:40
  players
• 15:40
  or
• 15:41
  at
• 15:41
  least
• 15:41
  one
• 15:41
  Chinese
• 15:41
  player
• 15:42
  with
• 15:42
  TEMU
• 15:43
  who
• 15:43
  is
• 15:43
  taking
• 15:43
  the
• 15:43
  market
• 15:44
  quite
• 15:44
  seriously
• 15:44
  and
• 15:45
  growing
• 15:45
  fast
• 15:46
  because
• 15:46
  of
• 15:46
  that.
• 15:46
  So
• 15:47
  if
• 15:47
  we
• 15:47
  sum
• 15:48
  up
• 15:48
  all
• 15:48
  these
• 15:48
  things,
• 15:49
  is
• 15:49
  Czechia
• 15:50
  then
• 15:50
  representative
• 15:51
  of
• 15:53
  other
• 15:53
  CEE
• 15:54
  markets
• 15:54
  like
• 15:55
  Poland
• 15:55
  or
• 15:56
  Slovakia,
• 15:57
  Hungary,
• 15:58
  Romania,
• 15:59
  Bulgaria,
• 16:00
  or
• 16:00
  is
• 16:02
  Czechia
• 16:02
  special
• 16:03
  case?
• 16:04
  That's
• 16:04
  a
• 16:04
  hard
• 16:04
  one
• 16:05
  because
• 16:06
  in,
• 16:07
  in
• 16:08
  some
• 16:08
  metrics,
• 16:09
  if
• 16:09
  you
• 16:09
  have
• 16:09
  a
• 16:10
  look
• 16:10
  at
• 16:10
  the
• 16:10
  spending
• 16:11
  on
• 16:11
  the
• 16:11
  Internet,
• 16:12
  the,
• 16:13
  the
• 16:13
  checks
• 16:13
  are
• 16:14
  the,
• 16:14
  the,
• 16:14
  the
• 16:14
  amount
• 16:15
  of
• 16:15
  spending,
• 16:15
  Czechs
• 16:16
  are
• 16:16
  closer
• 16:16
  to
• 16:17
  Germans
• 16:17
  than
• 16:17
  to
• 16:18
  Hungarians.
• 16:19
  And
• 16:19
  if
• 16:19
  you
• 16:20
  compare
• 16:20
  it
• 16:20
  with
• 16:21
  salaries,
• 16:21
  we
• 16:22
  spend
• 16:22
  pretty
• 16:22
  much
• 16:23
  the
• 16:23
  same
• 16:23
  as
• 16:23
  Germans
• 16:24
  on
• 16:24
  the
• 16:24
  percentages
• 16:25
  on
• 16:25
  the
• 16:25
  salary.
• 16:25
  Obviously
• 16:26
  in
• 16:26
  absolute
• 16:26
  numbers
• 16:27
  it's
• 16:27
  lower.
• 16:27
  But,
• 16:28
  but
• 16:28
  we
• 16:29
  spend,
• 16:29
  we
• 16:29
  spend
• 16:30
  similar
• 16:30
  numbers
• 16:30
  as,
• 16:31
  as
• 16:31
  Germans.
• 16:32
  If
• 16:32
  you
• 16:32
  compare
• 16:32
  the
• 16:33
  size
• 16:33
  of
• 16:33
  the
• 16:33
  market,
• 16:33
  that's
• 16:34
  one
• 16:34
  Bundes
• 16:35
  Republic
• 16:35
  in
• 16:35
  Germany.
• 16:36
  Right.
• 16:37
  So
• 16:38
  that's.
• 16:39
  And,
• 16:39
  but
• 16:40
  we
• 16:40
  don't
• 16:40
  have
• 16:40
  any
• 16:40
  one
• 16:40
  big
• 16:41
  platform
• 16:41
  such
• 16:42
  as
• 16:42
  they
• 16:42
  have
• 16:42
  in
• 16:43
  Poland,
• 16:43
  obviously
• 16:44
  with
• 16:44
  Allegro
• 16:44
  being
• 16:45
  super
• 16:45
  giga
• 16:46
  dominant
• 16:46
  there.
• 16:46
  Right.
• 16:48
  And
• 16:48
  that's
• 16:48
  their
• 16:48
  case,
• 16:49
  you
• 16:49
  know,
• 16:49
  in,
• 16:49
  in
• 16:49
  Romania.
• 16:50
  That's
• 16:50
  totally
• 16:51
  different
• 16:51
  case
• 16:51
  with
• 16:51
  Emac
• 16:52
  and
• 16:52
  with
• 16:52
  Trendio
• 16:53
  coming
• 16:53
  from
• 16:53
  Turkey
• 16:54
  and
• 16:54
  China.
• 16:54
  Right.
• 16:54
  So,
• 16:55
  so
• 16:55
  there's
• 16:55
  like,
• 16:56
  I,
• 16:57
  I'm
• 16:57
  not
• 16:57
  sure
• 16:57
  if
• 16:58
  the
• 16:58
  regional
• 16:59
  comparisons
• 16:59
  make
• 17:00
  any
• 17:00
  sense
• 17:01
  anymore
• 17:02
  that
• 17:02
  like
• 17:02
  there's
• 17:03
  this
• 17:03
  region
• 17:03
  and
• 17:03
  they
• 17:03
  have
• 17:04
  some
• 17:04
  similar
• 17:04
  things.
• 17:04
  It's
• 17:05
  like
• 17:05
  if
• 17:05
  you
• 17:05
  have
• 17:05
  a
• 17:05
  look
• 17:06
  at
• 17:06
  the,
• 17:06
  each
• 17:06
  country
• 17:07
  and
• 17:07
  in
• 17:07
  the
• 17:07
  day
• 17:08
  and,
• 17:08
  and
• 17:08
  in
• 17:09
  their
• 17:09
  individual
• 17:09
  differences,
• 17:10
  you
• 17:10
  will
• 17:10
  probably
• 17:11
  have
• 17:11
  bigger
• 17:11
  differences
• 17:12
  among
• 17:12
  the
• 17:12
  countries
• 17:12
  than
• 17:13
  you
• 17:13
  have
• 17:13
  between
• 17:14
  countries,
• 17:14
  which
• 17:14
  you
• 17:14
  would
• 17:15
  never
• 17:15
  suppose.
• 17:15
  Right.
• 17:16
  And
• 17:17
  in
• 17:17
  some
• 17:17
  cases,
• 17:17
  I
• 17:17
  don't
• 17:18
  know,
• 17:18
  Czech
• 17:18
  Republic
• 17:18
  and
• 17:18
  Netherlands,
• 17:19
  you
• 17:19
  can
• 17:19
  compare
• 17:19
  it
• 17:20
  with
• 17:20
  for
• 17:20
  example,
• 17:20
  number
• 17:20
  of
• 17:21
  web
• 17:21
  stores,
• 17:21
  that's
• 17:21
  like
• 17:22
  number
• 17:22
  one
• 17:22
  and
• 17:22
  number
• 17:22
  two,
• 17:23
  number
• 17:23
  of
• 17:23
  web
• 17:23
  stores
• 17:24
  in
• 17:24
  the
• 17:24
  market.
• 17:24
  Netherlands
• 17:25
  and
• 17:25
  Czech
• 17:25
  Republic
• 17:26
  are,
• 17:26
  you
• 17:26
  know,
• 17:26
  having
• 17:27
  this,
• 17:27
  having
• 17:27
  this,
• 17:28
  you
• 17:28
  know,
• 17:28
  Premier
• 17:29
  50,000
• 17:30
  plus
• 17:30
  Websters
• 17:31
  in
• 17:31
  Czech
• 17:31
  Republic
• 17:32
  and,
• 17:32
  and
• 17:32
  somewhere
• 17:32
  around
• 17:33
  the
• 17:33
  same
• 17:33
  number
• 17:33
  in,
• 17:34
  in,
• 17:35
  in
• 17:35
  the
• 17:35
  Netherlands.
• 17:36
  If
• 17:36
  you
• 17:36
  compare
• 17:36
  it
• 17:37
  better,
• 17:37
  you
• 17:37
  know,
• 17:38
  capital
• 17:39
  or
• 17:39
  something
• 17:39
  like
• 17:39
  that.
• 17:40
  Yeah.
• 17:40
  Why
• 17:41
  is
• 17:41
  that?
• 17:41
  I
• 17:41
  have
• 17:41
  no
• 17:42
  clue.
• 17:42
  Probably
• 17:42
  again,
• 17:43
  super
• 17:44
  localized
• 17:44
  services,
• 17:45
  no
• 17:45
  Amazon,
• 17:46
  something
• 17:46
  like
• 17:47
  that.
• 17:47
  So
• 17:48
  I
• 17:48
  wouldn't
• 17:48
  say
• 17:48
  that
• 17:48
  there
• 17:49
  is
• 17:49
  something
• 17:49
  inherently
• 17:50
  same
• 17:50
  about
• 17:50
  the
• 17:50
  countries
• 17:51
  just
• 17:51
  because
• 17:51
  they're
• 17:52
  next
• 17:52
  to
• 17:52
  each
• 17:52
  other
• 17:53
  and
• 17:53
  each
• 17:53
  is
• 17:54
  a
• 17:54
  little
• 17:54
  bit
• 17:55
  different
• 17:56
  and
• 17:56
  there
• 17:56
  is
• 17:56
  no
• 17:57
  one
• 17:57
  platform
• 17:57
  which
• 17:58
  makes
• 17:58
  it
• 17:58
  complicated.
• 17:59
  Yeah,
• 18:00
  yeah,
• 18:00
  that
• 18:01
  is
• 18:01
  really
• 18:01
  interesting
• 18:02
  because
• 18:02
  I
• 18:02
  as,
• 18:02
  I
• 18:03
  just
• 18:03
  today
• 18:03
  had
• 18:04
  the
• 18:05
  pleasure
• 18:05
  of
• 18:05
  being
• 18:05
  an
• 18:06
  expert
• 18:06
  on
• 18:06
  another
• 18:07
  podcast
• 18:07
  from
• 18:08
  the
• 18:08
  US
• 18:09
  and
• 18:09
  they
• 18:09
  asked
• 18:09
  me
• 18:10
  about
• 18:10
  the
• 18:10
  European
• 18:11
  market
• 18:12
  and
• 18:12
  the
• 18:12
  first
• 18:12
  thing
• 18:12
  I
• 18:12
  told
• 18:13
  them
• 18:13
  was
• 18:13
  there
• 18:14
  is
• 18:14
  no
• 18:14
  European
• 18:14
  market.
• 18:16
  There's
• 18:16
  different
• 18:17
  countries
• 18:17
  and
• 18:17
  you
• 18:17
  have
• 18:18
  to
• 18:18
  treat
• 18:19
  each
• 18:19
  of
• 18:19
  those
• 18:19
  differently.
• 18:20
  But
• 18:21
  the
• 18:21
  interesting
• 18:21
  thing
• 18:21
  is
• 18:22
  that
• 18:22
  whenever
• 18:22
  I
• 18:22
  talk
• 18:22
  to
• 18:23
  German
• 18:24
  or
• 18:24
  French
• 18:24
  or
• 18:25
  other
• 18:25
  Western
• 18:26
  E
• 18:27
  commerce
• 18:27
  people,
• 18:28
  they
• 18:28
  tend
• 18:28
  to
• 18:29
  think
• 18:29
  of
• 18:29
  CE
• 18:29
  as
• 18:30
  one
• 18:30
  region
• 18:30
  that
• 18:30
  you
• 18:31
  can
• 18:31
  attack
• 18:32
  with
• 18:32
  the
• 18:32
  same
• 18:32
  strategy.
• 18:33
  And
• 18:33
  now
• 18:34
  you're
• 18:34
  telling
• 18:34
  me
• 18:34
  basically
• 18:34
  the
• 18:35
  same
• 18:35
  thing
• 18:35
  that
• 18:35
  I
• 18:35
  said
• 18:35
  today
• 18:36
  about
• 18:36
  Europe,
• 18:37
  which
• 18:37
  that
• 18:37
  is
• 18:37
  just
• 18:38
  not
• 18:38
  the
• 18:38
  right
• 18:38
  approach
• 18:39
  that
• 18:39
  will
• 18:39
  help
• 18:39
  you
• 18:40
  anywhere.
• 18:41
  So
• 18:41
  really
• 18:41
  interesting
• 18:41
  and
• 18:42
  maybe
• 18:42
  even
• 18:42
  less
• 18:42
  because
• 18:43
  as
• 18:43
  you
• 18:43
  say,
• 18:43
  at
• 18:44
  least
• 18:44
  in
• 18:44
  Western
• 18:44
  Europe
• 18:45
  you
• 18:45
  have
• 18:45
  Amazon
• 18:45
  as
• 18:46
  the
• 18:46
  main
• 18:47
  source
• 18:47
  of
• 18:48
  E
• 18:48
  commerce
• 18:49
  turnover.
• 18:49
  And
• 18:50
  something
• 18:50
  like
• 18:50
  that
• 18:50
  is
• 18:50
  missing
• 18:51
  in
• 18:51
  the
• 18:51
  East.
• 18:52
  Yeah,
• 18:52
  interesting.
• 18:53
  I
• 18:53
  mean
• 18:53
  you
• 18:54
  have
• 18:54
  a
• 18:54
  few
• 18:54
  of
• 18:54
  those
• 18:56
  champions
• 18:57
  in
• 18:57
  the
• 18:57
  area,
• 18:58
  Allegro
• 18:59
  in
• 18:59
  Poland
• 18:59
  and
• 19:00
  trying
• 19:00
  to
• 19:00
  be
• 19:00
  something
• 19:00
  of
• 19:01
  an
• 19:01
  Amazon
• 19:01
  of
• 19:01
  the
• 19:01
  East.
• 19:02
  The
• 19:03
  same
• 19:03
  was
• 19:03
  attributed
• 19:04
  to
• 19:04
  Emac
• 19:05
  for
• 19:05
  a
• 19:06
  while.
• 19:07
  But
• 19:09
  they're
• 19:09
  not
• 19:09
  doing
• 19:10
  that
• 19:10
  well,
• 19:10
  are
• 19:10
  they?
• 19:10
  Because
• 19:11
  I
• 19:12
  don't
• 19:12
  see
• 19:12
  them
• 19:12
  that
• 19:13
  much.
• 19:14
  You're
• 19:14
  right.
• 19:14
  That's
• 19:14
  like
• 19:15
  maybe
• 19:15
  five
• 19:16
  plus
• 19:16
  years
• 19:16
  ago
• 19:17
  there
• 19:17
  was
• 19:17
  the
• 19:17
  contender.
• 19:18
  Yeah.
• 19:18
  People
• 19:18
  were
• 19:18
  saying
• 19:18
  like
• 19:19
  that's
• 19:19
  the
• 19:19
  only
• 19:19
  platform
• 19:20
  on
• 19:20
  the
• 19:20
  east
• 19:20
  which
• 19:20
  has
• 19:21
  more
• 19:21
  market
• 19:21
  because
• 19:22
  in
• 19:22
  that
• 19:22
  times
• 19:22
  it
• 19:22
  was
• 19:22
  Romania,
• 19:23
  Bulgaria,
• 19:24
  Hungary
• 19:24
  and
• 19:25
  Poland.
• 19:26
  But
• 19:27
  they
• 19:27
  grew
• 19:28
  super
• 19:28
  strong
• 19:29
  in
• 19:29
  Romania
• 19:30
  being
• 19:30
  the
• 19:31
  electronics
• 19:32
  seller
• 19:32
  and
• 19:32
  then
• 19:32
  everything
• 19:33
  and
• 19:33
  then
• 19:33
  having
• 19:34
  retail
• 19:34
  and
• 19:34
  then
• 19:34
  being
• 19:34
  on
• 19:35
  the
• 19:35
  market
• 19:35
  for
• 19:35
  20
• 19:35
  years.
• 19:36
  So
• 19:36
  they
• 19:36
  have
• 19:36
  like
• 19:36
  super
• 19:37
  strong
• 19:37
  ground
• 19:37
  there.
• 19:38
  But
• 19:39
  they
• 19:39
  actually
• 19:40
  never
• 19:40
  successfully
• 19:41
  expanded
• 19:41
  somewhere
• 19:41
  else
• 19:42
  to
• 19:42
  be
• 19:42
  honest.
• 19:43
  Because
• 19:43
  in
• 19:43
  Poland
• 19:44
  after
• 19:44
  a
• 19:44
  few
• 19:45
  years
• 19:45
  they
• 19:45
  canceled
• 19:45
  Poland
• 19:46
  because
• 19:46
  they
• 19:46
  couldn't
• 19:47
  compete
• 19:47
  with
• 19:47
  Allegro.
• 19:49
  Maybe
• 19:49
  a
• 19:49
  year
• 19:49
  ago
• 19:50
  they
• 19:50
  actually
• 19:50
  did
• 19:51
  almost
• 19:52
  full
• 19:52
  exit
• 19:53
  from
• 19:54
  Hungary.
• 19:54
  They
• 19:55
  left
• 19:55
  their
• 19:55
  part
• 19:55
  of
• 19:55
  the
• 19:56
  business
• 19:56
  but
• 19:56
  not
• 19:57
  all
• 19:57
  of
• 19:57
  it.
• 19:58
  So
• 19:58
  now
• 19:58
  they're
• 19:58
  like
• 20:00
  half
• 20:00
  in
• 20:00
  Hungary,
• 20:01
  little
• 20:01
  bit
• 20:01
  in
• 20:01
  Bulgaria.
• 20:02
  And
• 20:02
  they
• 20:03
  probably
• 20:03
  have
• 20:03
  super
• 20:04
  hard
• 20:05
  time
• 20:05
  in
• 20:05
  their
• 20:05
  domestic
• 20:06
  market
• 20:06
  in
• 20:06
  Romania
• 20:07
  because
• 20:07
  of
• 20:07
  trend
• 20:10
  identifies.
• 20:10
  Their
• 20:11
  enter
• 20:11
  market
• 20:12
  as
• 20:12
  Romania
• 20:13
  probably
• 20:13
  geographically
• 20:14
  from
• 20:14
  Turkey
• 20:14
  is
• 20:15
  just
• 20:15
  a
• 20:15
  close
• 20:15
  and
• 20:15
  they
• 20:16
  are
• 20:16
  backed
• 20:16
  by
• 20:16
  Chinese
• 20:17
  money
• 20:17
  and
• 20:18
  I
• 20:19
  didn't
• 20:19
  see
• 20:19
  the
• 20:19
  stats.
• 20:20
  So
• 20:20
  if
• 20:20
  I'm
• 20:20
  wrong,
• 20:20
  sorry,
• 20:21
  but
• 20:21
  I
• 20:22
  think
• 20:22
  that
• 20:22
  they
• 20:23
  even
• 20:23
  surpass
• 20:24
  AMAK
• 20:24
  in
• 20:25
  certain
• 20:25
  seasons
• 20:27
  of
• 20:27
  the
• 20:28
  probably
• 20:29
  visits.
• 20:29
  Not
• 20:29
  sure
• 20:30
  about
• 20:30
  transactions,
• 20:32
  but
• 20:32
  probably
• 20:33
  Mark
• 20:33
  is
• 20:33
  having
• 20:34
  right
• 20:34
  hard
• 20:34
  time
• 20:35
  to
• 20:35
  actually
• 20:35
  even
• 20:35
  defend
• 20:36
  the
• 20:36
  Romanian
• 20:37
  market.
• 20:37
  They
• 20:37
  will
• 20:37
  still
• 20:37
  be
• 20:38
  stronger
• 20:38
  obviously,
• 20:38
  but
• 20:39
  they're
• 20:40
  not
• 20:40
  pushing
• 20:41
  to
• 20:41
  be
• 20:41
  the
• 20:41
  platform
• 20:41
  anymore.
• 20:42
  They're
• 20:42
  like
• 20:42
  just
• 20:43
  you
• 20:43
  know,
• 20:43
  probably
• 20:44
  building
• 20:44
  the
• 20:44
  walls
• 20:45
  as
• 20:46
  they
• 20:46
  can
• 20:46
  in
• 20:46
  Romania.
• 20:47
  So
• 20:48
  they're
• 20:48
  not,
• 20:49
  you
• 20:49
  know,
• 20:49
  kind
• 20:50
  of
• 20:50
  relevant
• 20:50
  as
• 20:51
  a
• 20:51
  platform
• 20:51
  anymore.
• 20:53
  I
• 20:53
  would
• 20:53
  say
• 20:53
  for.
• 20:54
  So
• 20:54
  if
• 20:54
  someone
• 20:54
  is
• 20:55
  looking
• 20:55
  for
• 20:55
  I
• 20:55
  want
• 20:55
  to
• 20:56
  expand
• 20:56
  to
• 20:56
  the
• 20:56
  region
• 20:56
  that's
• 20:57
  like
• 20:57
  mx
• 20:57
  super
• 20:58
  relevant
• 20:58
  for
• 20:58
  Romania.
• 20:59
  Obviously
• 21:00
  other
• 21:00
  countries
• 21:01
  not
• 21:01
  relevant
• 21:01
  anymore.
• 21:02
  And
• 21:02
  initiative
• 21:03
  probably
• 21:04
  last
• 21:04
  year's
• 21:04
  been,
• 21:05
  you
• 21:05
  know,
• 21:05
  is
• 21:06
  on
• 21:06
  the
• 21:06
  Allegro
• 21:06
  side
• 21:07
  mostly
• 21:07
  since
• 21:07
  they
• 21:08
  are
• 21:08
  having
• 21:09
  three
• 21:09
  or
• 21:09
  four
• 21:09
  countries
• 21:10
  right
• 21:10
  now
• 21:10
  still
• 21:11
  dominantly
• 21:11
  Poland,
• 21:12
  but
• 21:12
  having
• 21:13
  appetite
• 21:13
  to
• 21:13
  go
• 21:14
  to
• 21:14
  go
• 21:15
  more
• 21:15
  to
• 21:15
  be
• 21:16
  the
• 21:16
  Amazon
• 21:17
  of
• 21:17
  the
• 21:17
  East.
• 21:17
  As
• 21:18
  you
• 21:18
  know,
• 21:18
  people
• 21:18
  are
• 21:19
  saying,
• 21:19
  you
• 21:19
  know,
• 21:20
  as
• 21:20
  a
• 21:20
  stereotype.
• 21:20
  But
• 21:21
  so,
• 21:21
  so,
• 21:21
  so
• 21:21
  yeah,
• 21:22
  I'll.
• 21:22
  Sorry
• 21:23
  Emma.
• 21:23
  Probably
• 21:24
  like
• 21:25
  lost.
• 21:25
  Lost
• 21:25
  the
• 21:26
  momentum.
• 21:26
  Don't
• 21:27
  even
• 21:27
  know
• 21:27
  like
• 21:28
  if
• 21:28
  anyone
• 21:28
  knows
• 21:29
  something
• 21:29
  more
• 21:29
  than
• 21:30
  you
• 21:30
  know,
• 21:30
  let
• 21:30
  us
• 21:30
  know.
• 21:31
  But
• 21:31
  just
• 21:31
  from
• 21:32
  the
• 21:32
  market,
• 21:32
  there's
• 21:32
  no
• 21:33
  like
• 21:33
  buzzing
• 21:33
  around
• 21:34
  that
• 21:34
  customers
• 21:35
  are
• 21:35
  popping
• 21:35
  here.
• 21:35
  Like
• 21:36
  I
• 21:36
  want
• 21:36
  to
• 21:36
  go
• 21:36
  on
• 21:36
  imac
• 21:37
  because
• 21:37
  I
• 21:37
  hear
• 21:37
  it.
• 21:37
  It's
• 21:37
  great.
• 21:38
  No,
• 21:38
  not.
• 21:38
  Not
• 21:39
  really
• 21:39
  that
• 21:39
  much
• 21:40
  anymore.
• 21:40
  Not
• 21:40
  anymore.
• 21:41
  Yeah,
• 21:41
  that's
• 21:41
  really
• 21:42
  interesting.
• 21:42
  And
• 21:42
  I
• 21:42
  didn't
• 21:43
  actually
• 21:44
  have
• 21:44
  that
• 21:44
  on
• 21:45
  my
• 21:45
  mind
• 21:45
  that
• 21:45
  trendy
• 21:46
  old
• 21:46
  is
• 21:46
  attacking
• 21:47
  emac
• 21:47
  in
• 21:47
  their
• 21:48
  own
• 21:48
  home
• 21:49
  domestic
• 21:49
  country.
• 21:50
  Because
• 21:51
  trendy
• 21:52
  old
• 21:52
  was
• 21:52
  a
• 21:53
  few
• 21:53
  years
• 21:53
  back
• 21:54
  they
• 21:54
  tried
• 21:54
  to
• 21:54
  enter
• 21:55
  the
• 21:55
  EU
• 21:56
  via
• 21:56
  Germany.
• 21:57
  Actually
• 21:57
  that
• 21:57
  is
• 21:57
  when
• 21:58
  I
• 21:58
  went
• 21:58
  into
• 21:59
  got
• 21:59
  into
• 21:59
  contact
• 22:00
  with
• 22:00
  them
• 22:00
  and
• 22:00
  but
• 22:00
  they
• 22:00
  retreated
• 22:01
  quite
• 22:04
  so
• 22:04
  I
• 22:04
  didn't
• 22:04
  know
• 22:04
  that
• 22:04
  now
• 22:05
  they're
• 22:05
  trying
• 22:05
  it
• 22:06
  via
• 22:07
  Romania.
• 22:07
  Really
• 22:08
  interesting.
• 22:09
  Yeah.
• 22:11
  Maybe
• 22:11
  if
• 22:11
  you're
• 22:12
  talking
• 22:12
  about
• 22:12
  competitors
• 22:13
  and
• 22:13
  about
• 22:15
  platforms
• 22:15
  that
• 22:16
  are
• 22:16
  relevant
• 22:17
  to
• 22:17
  the
• 22:17
  region
• 22:18
  or
• 22:18
  to
• 22:19
  some
• 22:19
  parts
• 22:19
  of
• 22:19
  the
• 22:20
  region
• 22:20
  at
• 22:20
  least
• 22:21
  I
• 22:22
  know
• 22:22
  that
• 22:24
  some
• 22:25
  western
• 22:25
  countries
• 22:26
  companies
• 22:26
  are
• 22:27
  now
• 22:27
  discovering
• 22:28
  the
• 22:28
  region
• 22:28
  and
• 22:28
  trying
• 22:29
  to
• 22:29
  tackle
• 22:29
  it
• 22:29
  with
• 22:30
  their
• 22:30
  own
• 22:30
  means.
• 22:31
  For
• 22:31
  example,
• 22:32
  Otto
• 22:32
  has
• 22:32
  just
• 22:32
  now
• 22:33
  opened
• 22:33
  up
• 22:33
  to
• 22:34
  Pol
• 22:35
  Sellers.
• 22:36
  But
• 22:36
  the
• 22:37
  more
• 22:37
  interesting
• 22:37
  competitor
• 22:38
  might
• 22:38
  be
• 22:38
  Kaufland
• 22:39
  actually
• 22:39
  who
• 22:40
  has
• 22:40
  opened
• 22:41
  a
• 22:41
  marketplace
• 22:42
  a
• 22:42
  few
• 22:42
  years
• 22:42
  back
• 22:43
  in
• 22:43
  Czechia
• 22:43
  and
• 22:43
  also
• 22:44
  in
• 22:44
  Slovakia
• 22:44
  and
• 22:45
  recently
• 22:45
  in
• 22:45
  Poland
• 22:46
  where
• 22:46
  they
• 22:47
  seem
• 22:47
  to
• 22:47
  be
• 22:47
  doing
• 22:47
  quite
• 22:48
  well.
• 22:48
  At
• 22:48
  least
• 22:48
  that's
• 22:49
  what
• 22:49
  they
• 22:49
  told
• 22:49
  me
• 22:49
  on
• 22:50
  their
• 22:50
  recent
• 22:51
  conference
• 22:51
  ECD
• 22:52
  in
• 22:52
  Cologne
• 22:53
  and
• 22:55
  they
• 22:55
  just
• 22:56
  opened
• 22:56
  a
• 22:56
  few
• 22:56
  new
• 22:57
  marketplaces
• 22:58
  this
• 22:58
  time
• 22:58
  in
• 22:58
  Netherlands
• 22:59
  and
• 22:59
  in
• 22:59
  Spain.
• 23:00
  But
• 23:00
  I
• 23:00
  would
• 23:00
  have
• 23:01
  absolutely
• 23:04
  went
• 23:04
  with
• 23:04
  it
• 23:05
  if
• 23:05
  they
• 23:05
  said
• 23:05
  they
• 23:06
  opened
• 23:06
  one
• 23:06
  in
• 23:06
  Bulgaria
• 23:07
  and
• 23:07
  Romania
• 23:08
  because
• 23:08
  they
• 23:08
  have
• 23:08
  a
• 23:08
  strong
• 23:09
  brick
• 23:10
  and
• 23:10
  mortar
• 23:10
  presence
• 23:11
  there
• 23:11
  already.
• 23:12
  So
• 23:12
  how
• 23:12
  is
• 23:13
  Kaufland
• 23:14
  looking
• 23:15
  from
• 23:15
  your
• 23:15
  local
• 23:16
  perspective?
• 23:16
  Do
• 23:17
  you
• 23:17
  even
• 23:17
  notice
• 23:18
  them
• 23:18
  in
• 23:18
  the
• 23:18
  market
• 23:19
  as
• 23:20
  a
• 23:20
  marketplace?
• 23:21
  Yeah,
• 23:22
  that's
• 23:25
  for
• 23:25
  me
• 23:25
  one
• 23:26
  of
• 23:26
  the
• 23:26
  biggest
• 23:26
  questions
• 23:27
  on
• 23:27
  the
• 23:27
  market
• 23:28
  and
• 23:28
  nobody
• 23:28
  seems
• 23:29
  to
• 23:29
  know
• 23:29
  the
• 23:29
  answer.
• 23:29
  Like
• 23:30
  what
• 23:30
  is
• 23:30
  actually
• 23:30
  Kaufland
• 23:32
  want
• 23:32
  to
• 23:32
  do
• 23:33
  because
• 23:33
  they
• 23:34
  entered
• 23:34
  the.
• 23:35
  The
• 23:35
  first
• 23:35
  expansion
• 23:36
  from
• 23:36
  Germany,
• 23:37
  the
• 23:37
  Czech
• 23:38
  Republic.
• 23:38
  Right.
• 23:39
  Seems
• 23:39
  to
• 23:40
  be
• 23:40
  as
• 23:40
  logical
• 23:42
  retail
• 23:42
  strong,
• 23:43
  brand
• 23:43
  recognition
• 23:44
  stronger,
• 23:45
  etc.
• 23:46
  Good
• 23:46
  market
• 23:46
  to
• 23:46
  test.
• 23:47
  Okay.
• 23:47
  They
• 23:48
  enter
• 23:48
  it
• 23:48
  with
• 23:48
  pretty
• 23:49
  much
• 23:49
  the
• 23:49
  same
• 23:50
  time
• 23:50
  as
• 23:50
  Allegro
• 23:51
  start
• 23:51
  to
• 23:51
  be
• 23:51
  aggressive
• 23:51
  and
• 23:52
  a
• 23:52
  stam
• 23:52
  will
• 23:52
  start
• 23:52
  to
• 23:52
  be
• 23:53
  aggressive.
• 23:54
  And
• 23:54
  so
• 23:54
  in
• 23:54
  the
• 23:55
  first
• 23:55
  few
• 23:55
  months
• 23:55
  it
• 23:55
  looks
• 23:56
  like
• 23:56
  they
• 23:56
  go
• 23:56
  head
• 23:57
  to
• 23:57
  head
• 23:57
  and
• 23:57
  after
• 23:58
  few
• 23:58
  months
• 23:59
  it
• 23:59
  looks
• 23:59
  like
• 23:59
  they,
• 24:00
  okay,
• 24:00
  we
• 24:00
  tried
• 24:01
  give
• 24:01
  up
• 24:02
  just
• 24:02
  going
• 24:03
  on
• 24:03
  autopilot.
• 24:04
  And
• 24:05
  since
• 24:06
  that
• 24:06
  they
• 24:06
  are
• 24:06
  still
• 24:07
  strong,
• 24:07
  they
• 24:07
  grew
• 24:07
  like
• 24:08
  I
• 24:08
  don't
• 24:08
  know,
• 24:08
  40%
• 24:09
  per
• 24:09
  year.
• 24:09
  You
• 24:09
  know,
• 24:09
  they
• 24:10
  still
• 24:10
  doing
• 24:10
  something
• 24:10
  like
• 24:11
  70
• 24:12
  million
• 24:12
  euros
• 24:12
  on
• 24:13
  the
• 24:13
  market.
• 24:14
  While
• 24:14
  in
• 24:14
  Germany
• 24:15
  they
• 24:15
  do
• 24:15
  something
• 24:15
  like
• 24:15
  1,
• 24:16
  2
• 24:16
  billion
• 24:16
  probably
• 24:17
  in
• 24:17
  the
• 24:17
  E
• 24:17
  Commerce
• 24:18
  even
• 24:18
  more.
• 24:19
  And
• 24:19
  since
• 24:19
  they
• 24:19
  are
• 24:19
  not
• 24:20
  publicly
• 24:20
  traded,
• 24:20
  we
• 24:20
  don't
• 24:21
  know
• 24:21
  the
• 24:22
  numbers
• 24:22
  and
• 24:22
  they
• 24:22
  are
• 24:23
  not
• 24:23
  disclosing
• 24:23
  much.
• 24:24
  So.
• 24:25
  And
• 24:26
  they
• 24:26
  are
• 24:26
  now
• 24:26
  opening
• 24:26
  country
• 24:27
  number
• 24:27
  seven
• 24:28
  or
• 24:28
  six
• 24:28
  or
• 24:28
  something
• 24:29
  like
• 24:29
  that.
• 24:30
  So.
• 24:31
  And
• 24:31
  in,
• 24:31
  in
• 24:32
  the
• 24:32
  market
• 24:32
  or
• 24:32
  check
• 24:33
  E
• 24:33
  Commerce,
• 24:33
  it's
• 24:33
  more
• 24:34
  like
• 24:35
  we
• 24:35
  don't
• 24:35
  know
• 24:35
  where
• 24:35
  to
• 24:36
  put
• 24:36
  them
• 24:36
  because
• 24:36
  they
• 24:37
  are
• 24:37
  here.
• 24:37
  They
• 24:37
  are
• 24:38
  strong
• 24:38
  in
• 24:38
  the
• 24:39
  absolute
• 24:39
  numbers.
• 24:40
  But
• 24:40
  since,
• 24:40
  okay,
• 24:41
  I
• 24:41
  do
• 24:41
  Amazon,
• 24:42
  but
• 24:42
  my,
• 24:43
  my
• 24:43
  clients
• 24:43
  are
• 24:44
  usually
• 24:44
  even
• 24:45
  on
• 24:45
  other
• 24:45
  marketplaces
• 24:46
  and
• 24:46
  they
• 24:46
  usually
• 24:46
  go
• 24:47
  with
• 24:47
  Cal
• 24:47
  Fund
• 24:47
  sooner
• 24:48
  or
• 24:48
  later.
• 24:49
  And
• 24:50
  I
• 24:50
  would
• 24:50
  say
• 24:50
  that
• 24:50
  90%
• 24:51
  of
• 24:51
  them
• 24:51
  are
• 24:51
  like,
• 24:52
  yeah,
• 24:52
  Kaufman
• 24:53
  is
• 24:53
  there
• 24:53
  doing
• 24:53
  few
• 24:54
  percentages.
• 24:54
  What
• 24:55
  other
• 24:55
  marketplaces
• 24:55
  are
• 24:56
  doing.
• 24:56
  It's
• 24:57
  there,
• 24:57
  we
• 24:57
  are
• 24:57
  there.
• 24:58
  So
• 24:58
  here
• 24:58
  and
• 24:58
  there
• 24:58
  we
• 24:59
  click
• 24:59
  somewhere
• 24:59
  and
• 24:59
  do
• 24:59
  some
• 25:00
  promotions.
• 25:00
  But
• 25:01
  outside
• 25:01
  of
• 25:01
  that
• 25:01
  we
• 25:02
  just
• 25:02
  wait
• 25:02
  until
• 25:02
  the
• 25:03
  orders
• 25:03
  are
• 25:03
  coming.
• 25:03
  And
• 25:04
  there
• 25:04
  isn't
• 25:05
  any
• 25:05
  like
• 25:05
  push
• 25:06
  from
• 25:06
  that
• 25:06
  because
• 25:06
  from
• 25:06
  Allegro
• 25:07
  you
• 25:07
  can,
• 25:07
  you
• 25:08
  can
• 25:08
  feel
• 25:08
  it
• 25:08
  on
• 25:08
  the
• 25:08
  market
• 25:09
  that
• 25:09
  they
• 25:09
  really
• 25:09
  want
• 25:09
  it.
• 25:10
  They
• 25:10
  are
• 25:10
  not
• 25:10
  able
• 25:11
  to
• 25:11
  invest,
• 25:11
  you
• 25:11
  know,
• 25:12
  everything
• 25:12
  there,
• 25:12
  almost
• 25:13
  everything
• 25:13
  there.
• 25:13
  Okay.
• 25:14
  But
• 25:14
  from
• 25:14
  Kaufland
• 25:15
  it's
• 25:15
  more
• 25:15
  like
• 25:16
  we
• 25:16
  don't
• 25:16
  know
• 25:16
  what
• 25:17
  they
• 25:17
  do
• 25:17
  like
• 25:18
  and
• 25:18
  what
• 25:18
  they
• 25:18
  want
• 25:18
  to
• 25:19
  do.
• 25:19
  Maybe
• 25:19
  they're
• 25:19
  super
• 25:19
  profitable
• 25:20
  on
• 25:20
  the
• 25:20
  market
• 25:20
  and
• 25:21
  that's
• 25:21
  okay
• 25:21
  with
• 25:22
  them.
• 25:22
  And
• 25:23
  the
• 25:23
  second
• 25:23
  one
• 25:23
  is
• 25:24
  the
• 25:25
  biggest
• 25:25
  advantage
• 25:25
  I
• 25:25
  seen
• 25:26
  then.
• 25:26
  It's
• 25:26
  the
• 25:26
  retail
• 25:27
  and
• 25:27
  the
• 25:27
  connection
• 25:27
  between
• 25:28
  the
• 25:28
  E
• 25:28
  Commerce
• 25:28
  and
• 25:28
  the
• 25:29
  retail.
• 25:29
  And
• 25:30
  there's.
• 25:31
  For
• 25:31
  three
• 25:31
  years
• 25:32
  they've
• 25:32
  been
• 25:32
  on
• 25:32
  the
• 25:32
  market
• 25:32
  and
• 25:33
  there's
• 25:33
  no
• 25:33
  connection
• 25:34
  outside.
• 25:34
  You
• 25:34
  can
• 25:34
  actually
• 25:35
  spend
• 25:35
  the
• 25:35
  points,
• 25:36
  the
• 25:36
  points
• 25:36
  you
• 25:36
  get
• 25:36
  in
• 25:37
  the
• 25:37
  physical
• 25:37
  store.
• 25:37
  You
• 25:37
  can
• 25:37
  spend
• 25:38
  them
• 25:38
  online
• 25:38
  and
• 25:38
  vice
• 25:39
  versa.
• 25:39
  But
• 25:39
  that's
• 25:40
  the
• 25:40
  only
• 25:40
  way
• 25:40
  how
• 25:40
  you
• 25:41
  can
• 25:41
  actually
• 25:41
  connect
• 25:41
  it.
• 25:41
  There
• 25:42
  is
• 25:42
  no
• 25:42
  like
• 25:42
  you
• 25:42
  can
• 25:42
  deliver
• 25:43
  return
• 25:43
  items
• 25:44
  to
• 25:44
  the
• 25:44
  retail
• 25:45
  or
• 25:45
  something.
• 25:46
  So
• 25:47
  I
• 25:47
  don't
• 25:47
  know.
• 25:48
  You
• 25:48
  tell
• 25:48
  me
• 25:48
  if
• 25:48
  there
• 25:49
  isn't
• 25:49
  any
• 25:49
  other
• 25:50
  sentiment
• 25:50
  around
• 25:50
  Calphone,
• 25:51
  but
• 25:51
  here's
• 25:51
  more
• 25:51
  like
• 25:52
  they
• 25:52
  are
• 25:53
  here.
• 25:53
  I
• 25:53
  connect,
• 25:54
  you
• 25:54
  know,
• 25:54
  my
• 25:54
  products
• 25:55
  there
• 25:55
  if
• 25:55
  I
• 25:55
  can,
• 25:56
  but
• 25:56
  that's
• 25:57
  kind
• 25:57
  of
• 25:57
  it.
• 25:57
  And,
• 25:58
  and
• 25:58
  it's
• 25:58
  marketplace
• 25:59
  number
• 25:59
  five
• 26:00
  or
• 26:00
  six.
• 26:01
  So
• 26:01
  I
• 26:01
  would
• 26:01
  say
• 26:02
  that
• 26:02
  they
• 26:03
  didn't.
• 26:03
  I,
• 26:03
  I
• 26:04
  actually
• 26:04
  I'm,
• 26:04
  I'm,
• 26:04
  I'm,
• 26:05
  I'm.
• 26:06
  I
• 26:06
  think
• 26:06
  they
• 26:07
  do
• 26:07
  not
• 26:07
  have
• 26:08
  the,
• 26:09
  they
• 26:09
  do
• 26:09
  not
• 26:09
  have
• 26:09
  proposition
• 26:10
  for
• 26:10
  the
• 26:10
  market
• 26:11
  because
• 26:11
  they're
• 26:11
  like
• 26:12
  around
• 26:12
  Allegro.
• 26:13
  Temu
• 26:14
  Shein
• 26:14
  is
• 26:15
  like.
• 26:15
  And
• 26:15
  there
• 26:15
  is
• 26:15
  Alva
• 26:16
  with
• 26:16
  the
• 26:16
  strong
• 26:17
  proposition
• 26:17
  of
• 26:18
  local
• 26:18
  and
• 26:19
  fast
• 26:19
  delivery.
• 26:20
  And
• 26:20
  there
• 26:20
  is
• 26:20
  this
• 26:20
  Allegro
• 26:21
  with.
• 26:21
  We
• 26:21
  have
• 26:21
  everything
• 26:22
  and
• 26:22
  it's
• 26:23
  not
• 26:23
  that
• 26:23
  slow.
• 26:24
  And
• 26:24
  then
• 26:24
  we
• 26:24
  have
• 26:24
  Temu
• 26:25
  with
• 26:25
  everything
• 26:25
  and
• 26:25
  super
• 26:26
  cheap
• 26:26
  and
• 26:26
  super
• 26:26
  crappy.
• 26:27
  So
• 26:27
  like
• 26:28
  there's
• 26:28
  somewhere
• 26:28
  in
• 26:28
  the
• 26:29
  middle
• 26:29
  which
• 26:29
  as
• 26:29
  we
• 26:30
  Know,
• 26:30
  like
• 26:30
  if
• 26:30
  you
• 26:31
  don't
• 26:31
  have,
• 26:31
  if
• 26:31
  you
• 26:31
  don't
• 26:32
  define
• 26:32
  the
• 26:32
  USP
• 26:32
  properly,
• 26:33
  you
• 26:33
  are
• 26:33
  somewhere
• 26:33
  in
• 26:33
  the
• 26:34
  middle,
• 26:34
  which
• 26:34
  mean
• 26:35
  like
• 26:35
  no
• 26:35
  one
• 26:36
  and
• 26:36
  you
• 26:36
  are
• 26:36
  kind
• 26:36
  of
• 26:36
  nowhere.
• 26:37
  I
• 26:37
  have
• 26:38
  the,
• 26:38
  the
• 26:39
  sentiment
• 26:40
  from
• 26:40
  the
• 26:40
  Kaufmann
• 26:41
  here
• 26:42
  on
• 26:42
  the
• 26:42
  market,
• 26:42
  but
• 26:43
  maybe
• 26:43
  in
• 26:43
  Germany
• 26:44
  it's
• 26:44
  different,
• 26:44
  I
• 26:44
  don't
• 26:44
  know.
• 26:44
  But
• 26:45
  here
• 26:45
  is
• 26:45
  like
• 26:45
  we
• 26:45
  don't
• 26:46
  know
• 26:46
  what
• 26:46
  to
• 26:46
  expect.
• 26:48
  That's
• 26:49
  interesting.
• 26:49
  That's
• 26:50
  really
• 26:50
  interesting
• 26:50
  because
• 26:52
  as
• 26:52
  I
• 26:52
  said
• 26:53
  before,
• 26:55
  the
• 26:55
  countries
• 26:56
  inside
• 26:56
  the
• 26:56
  CE
• 26:56
  region
• 26:57
  are
• 26:57
  very
• 26:57
  interesting
• 26:58
  to
• 26:59
  Western
• 27:00
  e
• 27:00
  commerce
• 27:00
  people.
• 27:01
  That's
• 27:02
  what
• 27:02
  I
• 27:02
  hear
• 27:02
  a
• 27:03
  lot,
• 27:03
  especially
• 27:03
  from
• 27:03
  German
• 27:04
  retailers
• 27:05
  and
• 27:05
  brands.
• 27:06
  And
• 27:06
  they're
• 27:06
  always
• 27:06
  looking
• 27:07
  at
• 27:07
  it
• 27:07
  and
• 27:07
  eyeing
• 27:08
  it
• 27:08
  and
• 27:09
  going
• 27:09
  like,
• 27:09
  yeah,
• 27:10
  but
• 27:10
  it's
• 27:10
  complicated.
• 27:11
  You
• 27:11
  know
• 27:11
  the
• 27:12
  language
• 27:12
  and
• 27:13
  the
• 27:14
  logistics.
• 27:15
  Because
• 27:16
  your
• 27:16
  customers
• 27:17
  in
• 27:17
  these
• 27:17
  countries
• 27:17
  have
• 27:18
  high
• 27:18
  expectations
• 27:19
  of
• 27:19
  good
• 27:19
  logistics
• 27:20
  and
• 27:21
  that's
• 27:21
  sometimes
• 27:22
  quite
• 27:22
  the
• 27:22
  problem.
• 27:23
  So
• 27:24
  they
• 27:24
  are
• 27:24
  looking
• 27:24
  at
• 27:24
  a
• 27:25
  player
• 27:25
  that
• 27:25
  they
• 27:26
  know
• 27:26
  and
• 27:27
  that
• 27:27
  they
• 27:27
  are
• 27:28
  maybe
• 27:28
  already
• 27:28
  connected
• 27:29
  to,
• 27:29
  like
• 27:29
  Kaufland.
• 27:30
  And
• 27:31
  it
• 27:31
  is
• 27:31
  relatively
• 27:32
  easy
• 27:32
  to
• 27:32
  just
• 27:33
  upload
• 27:33
  your
• 27:34
  assortment
• 27:35
  that
• 27:35
  you
• 27:35
  already
• 27:35
  have
• 27:35
  on
• 27:36
  Kaufland
• 27:36
  De
• 27:37
  or
• 27:37
  Kaufland
• 27:38
  FR
• 27:39
  to
• 27:39
  for
• 27:39
  example
• 27:40
  Czechia.
• 27:41
  And
• 27:41
  that
• 27:41
  makes
• 27:42
  it
• 27:42
  easier,
• 27:42
  that
• 27:42
  makes
• 27:42
  the
• 27:43
  entrance
• 27:43
  point
• 27:44
  easier.
• 27:44
  So
• 27:46
  that
• 27:46
  is
• 27:46
  an
• 27:47
  attractive
• 27:47
  proposition
• 27:49
  for
• 27:49
  everyone
• 27:50
  trying
• 27:50
  to
• 27:50
  enter
• 27:51
  the
• 27:51
  market
• 27:51
  from
• 27:52
  the
• 27:52
  West.
• 27:53
  But
• 27:53
  of
• 27:53
  course,
• 27:54
  as
• 27:54
  you're
• 27:54
  saying
• 27:55
  it
• 27:56
  is
• 27:56
  by
• 27:56
  now
• 27:57
  a
• 27:57
  quite
• 27:57
  disputed
• 27:58
  country
• 27:58
  with
• 27:59
  lots
• 27:59
  of
• 27:59
  interesting
• 28:00
  players
• 28:00
  around.
• 28:01
  And
• 28:02
  yeah,
• 28:02
  the
• 28:02
  market
• 28:03
  has
• 28:03
  not
• 28:03
  exactly
• 28:04
  waited
• 28:04
  for
• 28:05
  a
• 28:05
  western
• 28:07
  competition,
• 28:08
  I
• 28:08
  think.
• 28:09
  Well,
• 28:10
  if
• 28:10
  you
• 28:11
  are
• 28:11
  western
• 28:12
  brands
• 28:12
  and
• 28:12
  you
• 28:12
  want
• 28:12
  to
• 28:12
  try
• 28:13
  just.
• 28:13
  The
• 28:13
  platforms
• 28:14
  are
• 28:14
  not
• 28:14
  the
• 28:15
  answer.
• 28:16
  That's
• 28:16
  the
• 28:16
  truth
• 28:16
  because
• 28:17
  Calfland
• 28:17
  has
• 28:17
  less
• 28:17
  than
• 28:18
  1%
• 28:18
  of
• 28:18
  market
• 28:18
  share
• 28:19
  here
• 28:19
  and
• 28:19
  Allegro
• 28:20
  maybe
• 28:20
  4.
• 28:21
  Just
• 28:21
  roughly
• 28:22
  guessing
• 28:23
  it.
• 28:23
  So
• 28:24
  it's
• 28:24
  like
• 28:24
  I
• 28:25
  go
• 28:25
  to
• 28:25
  Germany
• 28:25
  through
• 28:26
  Amazon
• 28:26
  and
• 28:26
  there's
• 28:27
  30
• 28:27
  plus
• 28:27
  percent
• 28:28
  depends
• 28:28
  on
• 28:28
  the
• 28:28
  category
• 28:29
  market
• 28:29
  share
• 28:29
  of
• 28:30
  Amazon.
• 28:30
  So
• 28:30
  I
• 28:30
  can
• 28:30
  capture.
• 28:31
  That's
• 28:31
  the
• 28:31
  event.
• 28:32
  That's
• 28:32
  why
• 28:32
  we
• 28:32
  do
• 28:32
  it.
• 28:32
  You
• 28:33
  know,
• 28:33
  with
• 28:33
  our
• 28:33
  company
• 28:34
  we
• 28:34
  can
• 28:34
  capture
• 28:34
  the
• 28:34
  big
• 28:35
  portion
• 28:35
  of
• 28:35
  the
• 28:35
  western
• 28:35
  market
• 28:36
  just
• 28:36
  with
• 28:36
  one,
• 28:37
  one
• 28:37
  player.
• 28:37
  But
• 28:37
  here,
• 28:38
  if
• 28:38
  we
• 28:38
  take,
• 28:39
  okay,
• 28:39
  Allegro
• 28:40
  in
• 28:40
  Poland,
• 28:40
  that's
• 28:41
  the
• 28:41
  different
• 28:41
  story.
• 28:41
  That's
• 28:42
  the
• 28:42
  Amazon
• 28:42
  size,
• 28:42
  right?
• 28:43
  That's
• 28:43
  the
• 28:44
  only
• 28:44
  way
• 28:44
  our
• 28:45
  platforms
• 28:45
  make
• 28:46
  sense.
• 28:46
  It's
• 28:46
  like
• 28:46
  Allegro
• 28:47
  Poland,
• 28:47
  obviously
• 28:48
  that
• 28:48
  makes
• 28:48
  sense,
• 28:49
  but
• 28:49
  the
• 28:49
  other
• 28:49
  ones
• 28:50
  like
• 28:50
  Allegro
• 28:50
  and
• 28:51
  Czech
• 28:51
  Republic,
• 28:52
  like
• 28:53
  individually
• 28:53
  Allegro
• 28:54
  and
• 28:54
  Czech
• 28:54
  Republic,
• 28:55
  I
• 28:55
  would
• 28:55
  say
• 28:55
  doesn't
• 28:56
  make
• 28:56
  any
• 28:56
  sense.
• 28:56
  It
• 28:57
  makes
• 28:57
  sense
• 28:57
  in
• 28:58
  the
• 28:58
  mix
• 28:58
  of
• 28:58
  all
• 28:59
  the
• 28:59
  other
• 28:59
  countries,
• 29:00
  but
• 29:00
  as
• 29:00
  individual
• 29:01
  country,
• 29:01
  it
• 29:01
  doesn't
• 29:02
  make
• 29:02
  any
• 29:02
  sense.
• 29:02
  So
• 29:02
  for
• 29:03
  anyone
• 29:03
  who
• 29:03
  want
• 29:03
  to
• 29:03
  enter
• 29:04
  like
• 29:04
  these
• 29:04
  markets
• 29:05
  outside
• 29:05
  Allegro
• 29:06
  in
• 29:06
  Poland,
• 29:07
  that's
• 29:07
  like
• 29:07
  kind
• 29:08
  of
• 29:08
  the
• 29:08
  old
• 29:08
  school
• 29:08
  way
• 29:08
  you
• 29:09
  do
• 29:09
  your
• 29:09
  web
• 29:09
  store
• 29:09
  and
• 29:10
  then
• 29:10
  you
• 29:10
  have
• 29:10
  the
• 29:10
  Google
• 29:11
  and
• 29:11
  the
• 29:11
  social
• 29:12
  and
• 29:12
  the
• 29:12
  Price
• 29:12
  comparison
• 29:13
  side
• 29:14
  and
• 29:14
  you
• 29:14
  need
• 29:14
  to
• 29:15
  do
• 29:15
  it
• 29:15
  like
• 29:15
  the
• 29:15
  hard
• 29:16
  way.
• 29:16
  There
• 29:16
  is
• 29:16
  no
• 29:17
  platform
• 29:17
  that
• 29:17
  can
• 29:18
  actually,
• 29:18
  you
• 29:18
  know,
• 29:18
  speed
• 29:19
  things
• 29:19
  up,
• 29:19
  such
• 29:19
  as
• 29:20
  Amazon
• 29:20
  in
• 29:20
  the
• 29:20
  west.
• 29:21
  So
• 29:21
  we
• 29:21
  have
• 29:21
  it
• 29:21
  easier
• 29:22
  to
• 29:22
  your
• 29:23
  region
• 29:23
  that
• 29:24
  you
• 29:24
  have
• 29:24
  it
• 29:24
  to
• 29:25
  our
• 29:25
  region.
• 29:28
  Yeah,
• 29:28
  absolutely.
• 29:30
  Before
• 29:30
  we
• 29:31
  close,
• 29:31
  I'd
• 29:31
  like
• 29:31
  to
• 29:32
  take
• 29:32
  up
• 29:32
  what
• 29:33
  you
• 29:33
  just
• 29:33
  said
• 29:33
  about,
• 29:33
  you
• 29:34
  know,
• 29:34
  social
• 29:34
  media
• 29:34
  and
• 29:35
  pushing
• 29:35
  it
• 29:35
  through
• 29:35
  different
• 29:36
  channels
• 29:36
  because
• 29:37
  there's
• 29:38
  one
• 29:38
  new
• 29:38
  player
• 29:38
  entering
• 29:39
  the
• 29:39
  market,
• 29:40
  the
• 29:40
  area
• 29:41
  with
• 29:41
  Poland
• 29:42
  and
• 29:42
  that
• 29:42
  is
• 29:42
  TikTok
• 29:43
  shop
• 29:43
  they
• 29:43
  are
• 29:43
  launching
• 29:44
  this
• 29:44
  year
• 29:44
  in
• 29:44
  Poland.
• 29:46
  There's
• 29:47
  already
• 29:47
  a
• 29:48
  lot
• 29:48
  of
• 29:48
  polish
• 29:48
  users
• 29:49
  on
• 29:49
  TikTok
• 29:50
  as
• 29:50
  a
• 29:50
  platform,
• 29:51
  but
• 29:51
  now
• 29:51
  the
• 29:51
  shop
• 29:51
  is
• 29:52
  also
• 29:52
  coming.
• 29:53
  So
• 29:54
  is
• 29:54
  that
• 29:54
  something
• 29:55
  that
• 29:56
  you
• 29:56
  see
• 29:57
  for
• 29:57
  your
• 29:58
  region,
• 29:59
  for
• 29:59
  tech,
• 30:00
  for
• 30:00
  tech
• 30:01
  on
• 30:01
  the
• 30:01
  one
• 30:01
  side,
• 30:02
  but
• 30:02
  also
• 30:02
  for
• 30:02
  the
• 30:02
  whole
• 30:03
  region
• 30:03
  that
• 30:04
  social
• 30:04
  Commerce,
• 30:05
  especially
• 30:05
  with
• 30:05
  TikTok
• 30:06
  shop
• 30:06
  could
• 30:06
  be
• 30:06
  a
• 30:06
  winner?
• 30:06
  Don't
• 30:07
  think
• 30:07
  so.
• 30:07
  Because
• 30:09
  all
• 30:09
  the,
• 30:09
  all
• 30:10
  the
• 30:10
  players,
• 30:11
  all
• 30:11
  the
• 30:12
  e
• 30:12
  commerce
• 30:12
  players,
• 30:13
  the
• 30:14
  social
• 30:14
  media
• 30:14
  and
• 30:15
  especially
• 30:15
  the
• 30:15
  TikTok
• 30:16
  shop
• 30:16
  as
• 30:16
  we
• 30:16
  see
• 30:16
  it
• 30:16
  in
• 30:17
  the
• 30:17
  US
• 30:18
  it's
• 30:18
  mostly
• 30:19
  the
• 30:19
  place
• 30:19
  where
• 30:20
  people
• 30:20
  discover
• 30:20
  products
• 30:21
  but
• 30:21
  behind
• 30:22
  it,
• 30:23
  who's
• 30:23
  the
• 30:23
  biggest
• 30:23
  supplier
• 30:24
  of
• 30:24
  TikTok
• 30:24
  shop?
• 30:25
  It's
• 30:25
  AliExpress,
• 30:25
  Temu
• 30:26
  and
• 30:26
  Amazon
• 30:26
  prime,
• 30:27
  obviously.
• 30:28
  And
• 30:28
  it's
• 30:28
  the
• 30:28
  same
• 30:28
  here.
• 30:29
  So
• 30:29
  if
• 30:29
  you
• 30:29
  want
• 30:29
  to
• 30:29
  go
• 30:29
  with
• 30:30
  TikTok
• 30:30
  Shop
• 30:30
  and
• 30:30
  Discover
• 30:31
  products,
• 30:31
  TikTok
• 30:32
  will
• 30:32
  not
• 30:32
  have
• 30:33
  their
• 30:33
  own
• 30:33
  logistics.
• 30:34
  What
• 30:35
  they
• 30:35
  need,
• 30:35
  what
• 30:36
  they
• 30:36
  need
• 30:36
  in
• 30:36
  Poland,
• 30:36
  Allegro
• 30:37
  or
• 30:37
  they
• 30:37
  need
• 30:38
  Impost
• 30:38
  with
• 30:38
  paczakomati.
• 30:39
  Right.
• 30:39
  So
• 30:40
  it's
• 30:40
  like
• 30:40
  they
• 30:41
  need
• 30:41
  some
• 30:41
  big
• 30:41
  partner
• 30:42
  who
• 30:42
  will
• 30:42
  subsidize
• 30:42
  it.
• 30:43
  Same
• 30:43
  with
• 30:43
  Agentic,
• 30:44
  by
• 30:44
  the
• 30:44
  way.
• 30:44
  It's
• 30:44
  like
• 30:45
  if
• 30:45
  Shopify
• 30:45
  cuts
• 30:46
  the
• 30:46
  deal,
• 30:46
  when
• 30:46
  Shopify
• 30:47
  cuts
• 30:47
  the
• 30:47
  deal
• 30:47
  with
• 30:47
  GPT
• 30:48
  for
• 30:48
  being,
• 30:49
  you
• 30:49
  know,
• 30:51
  their
• 30:51
  Shopify
• 30:52
  store
• 30:52
  could
• 30:53
  be,
• 30:53
  you
• 30:53
  know,
• 30:54
  used
• 30:54
  by
• 30:54
  their
• 30:55
  agent.
• 30:55
  It's
• 30:56
  like
• 30:56
  that's
• 30:56
  the
• 30:56
  winning
• 30:57
  strategy
• 30:57
  because
• 30:58
  so,
• 30:58
  so
• 30:59
  for
• 30:59
  me
• 30:59
  it's
• 31:00
  more
• 31:00
  like
• 31:00
  the
• 31:01
  upper
• 31:01
  funnel
• 31:01
  change
• 31:02
  than
• 31:02
  the
• 31:03
  delivery
• 31:04
  because
• 31:04
  the
• 31:04
  delivery
• 31:04
  and
• 31:05
  the
• 31:05
  transaction
• 31:05
  and
• 31:05
  the
• 31:06
  reviews
• 31:06
  and
• 31:06
  trust
• 31:06
  is
• 31:07
  still
• 31:07
  be
• 31:07
  probably
• 31:08
  on
• 31:08
  the,
• 31:08
  on
• 31:09
  the
• 31:09
  on
• 31:09
  the
• 31:09
  web
• 31:09
  store.
• 31:10
  So
• 31:10
  I
• 31:10
  don't
• 31:10
  think
• 31:10
  that
• 31:11
  individually
• 31:12
  or
• 31:13
  subjectively
• 31:14
  on
• 31:14
  the
• 31:14
  market,
• 31:14
  I
• 31:15
  don't
• 31:15
  think
• 31:15
  that
• 31:15
  people
• 31:15
  are
• 31:16
  like
• 31:16
  super
• 31:16
  afraid
• 31:17
  of,
• 31:17
  oh,
• 31:17
  there's
• 31:18
  going
• 31:18
  to
• 31:18
  be
• 31:18
  a
• 31:18
  TikTok
• 31:18
  shop
• 31:19
  that's
• 31:19
  like
• 31:19
  another
• 31:19
  threat
• 31:20
  of
• 31:20
  what's
• 31:20
  already.
• 31:21
  It's,
• 31:21
  it's
• 31:21
  more
• 31:22
  going
• 31:22
  to
• 31:22
  be
• 31:22
  like
• 31:23
  just
• 31:24
  people
• 31:24
  going
• 31:24
  to
• 31:24
  shop
• 31:24
  on
• 31:24
  TAMU
• 31:25
  through
• 31:25
  different,
• 31:26
  different
• 31:26
  platform.
• 31:27
  That's
• 31:28
  that
• 31:28
  and
• 31:28
  I
• 31:28
  think
• 31:28
  in
• 31:28
  Poland
• 31:29
  it's
• 31:29
  going
• 31:29
  to
• 31:29
  be
• 31:29
  safe.
• 31:30
  Much
• 31:30
  more
• 31:30
  interesting
• 31:31
  in
• 31:31
  Poland
• 31:31
  is
• 31:32
  right
• 31:32
  now
• 31:32
  for
• 31:32
  me
• 31:32
  as
• 31:33
  an
• 31:33
  outsider
• 31:33
  since
• 31:34
  I,
• 31:34
  you
• 31:34
  know,
• 31:34
  speak
• 31:35
  a
• 31:35
  little
• 31:35
  bit
• 31:35
  Polish
• 31:35
  and
• 31:36
  I'm
• 31:36
  like
• 31:36
  not
• 31:36
  insider.
• 31:37
  That's
• 31:38
  the
• 31:38
  Fight
• 31:38
  between
• 31:38
  Allegro
• 31:39
  and
• 31:40
  the
• 31:40
  Impost,
• 31:40
  which
• 31:40
  is
• 31:40
  like
• 31:41
  the
• 31:41
  biggest
• 31:41
  marketplace
• 31:42
  versus
• 31:42
  the
• 31:43
  biggest
• 31:43
  local
• 31:44
  parcel
• 31:44
  shop
• 31:45
  carrier,
• 31:45
  which
• 31:46
  been
• 31:46
  hand
• 31:46
  to
• 31:47
  hand
• 31:47
  for
• 31:47
  many
• 31:48
  years.
• 31:48
  And
• 31:48
  now
• 31:48
  they
• 31:49
  split
• 31:49
  and
• 31:49
  the
• 31:49
  Impost
• 31:50
  actually
• 31:51
  introduced
• 31:52
  their
• 31:52
  own
• 31:52
  marketplace
• 31:53
  with
• 31:53
  zero
• 31:53
  fees
• 31:54
  because
• 31:54
  they
• 31:55
  own
• 31:55
  the
• 31:56
  chain
• 31:56
  of
• 31:56
  the
• 31:57
  locker
• 31:57
  rooms.
• 31:57
  The
• 31:57
  biggest
• 31:58
  chain
• 31:58
  of
• 31:58
  the
• 31:58
  locker
• 31:58
  rooms.
• 31:59
  And
• 31:59
  they,
• 31:59
  fighting
• 32:00
  the
• 32:00
  monopoly
• 32:00
  of
• 32:00
  Allegro,
• 32:01
  try
• 32:01
  to
• 32:01
  push
• 32:02
  their
• 32:02
  own
• 32:02
  delivery.
• 32:03
  So
• 32:03
  it
• 32:03
  was
• 32:03
  like
• 32:05
  the
• 32:05
  marriage
• 32:05
  of
• 32:05
  the
• 32:06
  market.
• 32:06
  Now
• 32:06
  they
• 32:06
  split
• 32:07
  and
• 32:07
  they
• 32:07
  are
• 32:07
  divorced
• 32:08
  and
• 32:08
  there
• 32:09
  is
• 32:09
  this
• 32:09
  bit
• 32:09
  of
• 32:10
  the
• 32:10
  tension.
• 32:11
  So
• 32:12
  this
• 32:12
  logistical
• 32:13
  company
• 32:13
  launched
• 32:14
  their
• 32:14
  marketplace
• 32:15
  through
• 32:15
  the,
• 32:17
  through
• 32:17
  the.
• 32:18
  They're
• 32:18
  a
• 32:18
  mobile
• 32:19
  app
• 32:19
  with
• 32:19
  like
• 32:20
  zero
• 32:20
  fees.
• 32:20
  You
• 32:20
  just,
• 32:20
  we
• 32:21
  just,
• 32:21
  you
• 32:21
  just
• 32:21
  pay
• 32:21
  for
• 32:21
  the
• 32:21
  delivery
• 32:22
  because
• 32:22
  we
• 32:22
  just
• 32:23
  make
• 32:23
  money
• 32:23
  on
• 32:23
  the,
• 32:24
  on
• 32:24
  the
• 32:24
  Pachkumati.
• 32:25
  So
• 32:25
  that's
• 32:26
  for
• 32:26
  me
• 32:26
  more
• 32:26
  interesting
• 32:27
  on
• 32:27
  that
• 32:27
  market
• 32:27
  than
• 32:28
  TikTok
• 32:28
  Shop,
• 32:28
  to
• 32:29
  be
• 32:29
  honest.
• 32:29
  Okay,
• 32:30
  wow,
• 32:30
  that's
• 32:30
  interesting.
• 32:31
  I
• 32:31
  haven't
• 32:31
  heard
• 32:31
  of
• 32:31
  that
• 32:32
  at
• 32:32
  all,
• 32:33
  so
• 32:33
  really
• 32:33
  have
• 32:34
  to
• 32:34
  look
• 32:34
  that
• 32:34
  one
• 32:34
  up.
• 32:35
  But
• 32:35
  because,
• 32:36
  yeah,
• 32:36
  that
• 32:36
  sounds
• 32:36
  like
• 32:36
  a
• 32:37
  very
• 32:37
  interesting
• 32:37
  story.
• 32:38
  Right.
• 32:39
  So
• 32:40
  thank
• 32:40
  you
• 32:40
  for
• 32:40
  that.
• 32:41
  Maybe
• 32:41
  because
• 32:41
  our
• 32:42
  time
• 32:42
  is
• 32:42
  running
• 32:42
  out.
• 32:42
  But
• 32:43
  just
• 32:43
  as
• 32:43
  a
• 32:43
  final
• 32:45
  question,
• 32:45
  if
• 32:45
  we're
• 32:46
  looking
• 32:46
  at,
• 32:47
  if
• 32:47
  we
• 32:47
  are
• 32:47
  a
• 32:47
  western
• 32:48
  brand
• 32:48
  and
• 32:48
  looking
• 32:49
  at
• 32:49
  the
• 32:49
  CE
• 32:49
  market,
• 32:50
  people
• 32:50
  would
• 32:51
  I
• 32:51
  guess
• 32:52
  first
• 32:52
  look
• 32:53
  at
• 32:53
  Poland
• 32:53
  just
• 32:54
  because
• 32:54
  of
• 32:54
  market
• 32:54
  size
• 32:55
  and
• 32:55
  then
• 32:56
  there
• 32:56
  might
• 32:56
  be
• 32:56
  a
• 32:56
  tie
• 32:57
  between
• 32:57
  Czechia
• 32:58
  and
• 32:58
  Romania
• 33:00
  and
• 33:00
  then
• 33:00
  the
• 33:00
  smaller
• 33:00
  countries.
• 33:01
  So
• 33:03
  what
• 33:03
  would
• 33:04
  be
• 33:04
  your
• 33:06
  recommendation
• 33:07
  if
• 33:07
  you
• 33:07
  had
• 33:08
  this
• 33:08
  roadmap
• 33:09
  in
• 33:09
  mind?
• 33:09
  Like,
• 33:09
  like
• 33:10
  Poland
• 33:10
  first,
• 33:11
  then
• 33:11
  Czechia,
• 33:12
  then
• 33:13
  Romania,
• 33:13
  then
• 33:14
  maybe
• 33:14
  Slovakia.
• 33:16
  What
• 33:16
  could,
• 33:16
  could
• 33:17
  people
• 33:17
  do
• 33:17
  first?
• 33:18
  Or
• 33:18
  is
• 33:18
  it
• 33:19
  even
• 33:19
  a
• 33:19
  good
• 33:19
  idea
• 33:20
  to
• 33:20
  start
• 33:20
  in
• 33:20
  Poland?
• 33:21
  Or
• 33:21
  maybe
• 33:21
  is
• 33:22
  it
• 33:22
  a
• 33:22
  better
• 33:22
  idea
• 33:22
  to
• 33:22
  start
• 33:23
  in
• 33:23
  a
• 33:23
  smaller
• 33:23
  area?
• 33:23
  Because
• 33:24
  Poland
• 33:24
  is
• 33:24
  a
• 33:24
  very
• 33:25
  difficult
• 33:25
  market,.
• 33:26
  Especially
• 33:27
  with
• 33:27
  Allegro
• 33:28
  be
• 33:28
  a
• 33:28
  western
• 33:28
  brand
• 33:30
  and
• 33:30
  I,
• 33:30
  and
• 33:31
  I'm
• 33:31
  using
• 33:31
  platforms
• 33:32
  in
• 33:32
  my
• 33:32
  domestic
• 33:33
  market
• 33:33
  or
• 33:33
  markets,
• 33:34
  then
• 33:35
  for
• 33:35
  me
• 33:36
  I
• 33:36
  would
• 33:36
  still
• 33:36
  go
• 33:37
  Allegro
• 33:37
  Poland
• 33:38
  because
• 33:38
  that's
• 33:39
  like
• 33:39
  the
• 33:39
  Amazon
• 33:40
  style,
• 33:40
  you
• 33:40
  know,
• 33:40
  30%,
• 33:41
  one
• 33:41
  company,
• 33:42
  not
• 33:42
  that
• 33:43
  hard
• 33:43
  to
• 33:43
  set
• 33:43
  up,
• 33:43
  not
• 33:44
  that
• 33:44
  complicated.
• 33:45
  That
• 33:45
  would
• 33:45
  be
• 33:46
  probably
• 33:46
  like
• 33:46
  the,
• 33:46
  if
• 33:47
  I
• 33:47
  say
• 33:47
  I
• 33:47
  want
• 33:47
  to
• 33:47
  invest
• 33:48
  first
• 33:48
  hundred
• 33:48
  hours
• 33:49
  somewhere
• 33:49
  and
• 33:49
  the
• 33:49
  first
• 33:50
  thousand
• 33:50
  euros,
• 33:51
  that's
• 33:51
  obviously,
• 33:52
  this
• 33:52
  is
• 33:52
  probably
• 33:52
  the
• 33:52
  quick
• 33:53
  win
• 33:53
  I
• 33:53
  can
• 33:53
  get
• 33:54
  the
• 33:54
  easiest.
• 33:54
  And
• 33:55
  while
• 33:55
  Allegro
• 33:55
  is
• 33:55
  pushing
• 33:56
  towards
• 33:56
  Czech
• 33:56
  Republic,
• 33:58
  Slovakia,
• 33:59
  Hungary
• 33:59
  and
• 33:59
  soon
• 34:00
  Ukraine,
• 34:00
  by
• 34:00
  the
• 34:01
  way,
• 34:01
  they're
• 34:01
  going
• 34:01
  to
• 34:01
  be
• 34:01
  in
• 34:01
  Ukraine,
• 34:03
  then
• 34:04
  that's
• 34:04
  like,
• 34:05
  yeah,
• 34:05
  I
• 34:05
  can
• 34:05
  probably
• 34:06
  capture
• 34:06
  the
• 34:06
  most
• 34:06
  cost
• 34:07
  customers
• 34:07
  with
• 34:07
  just
• 34:08
  one
• 34:08
  platform.
• 34:08
  That
• 34:08
  probably
• 34:09
  would
• 34:09
  be
• 34:09
  the
• 34:09
  number
• 34:10
  one.
• 34:10
  And
• 34:10
  then
• 34:10
  you
• 34:11
  need
• 34:11
  to
• 34:11
  look
• 34:11
  individually
• 34:12
  on
• 34:12
  each
• 34:13
  country
• 34:13
  where
• 34:14
  you,
• 34:14
  as
• 34:14
  I
• 34:14
  said,
• 34:15
  you
• 34:16
  can
• 34:16
  have
• 34:16
  vast
• 34:16
  differences
• 34:17
  between
• 34:17
  a
• 34:17
  country,
• 34:18
  spending
• 34:19
  power,
• 34:19
  gdp,
• 34:20
  whatever
• 34:21
  the
• 34:21
  competition.
• 34:22
  And
• 34:23
  you
• 34:23
  can
• 34:24
  find
• 34:24
  that.
• 34:24
  Okay,
• 34:25
  there
• 34:25
  is
• 34:25
  the
• 34:25
  biggest
• 34:25
  potential
• 34:26
  is
• 34:26
  also
• 34:26
  in
• 34:26
  Bulgaria.
• 34:27
  I
• 34:27
  don't
• 34:27
  know.
• 34:27
  And
• 34:28
  then
• 34:28
  because
• 34:28
  as
• 34:29
  I
• 34:29
  said,
• 34:29
  it's
• 34:29
  like
• 34:30
  one
• 34:30
  region.
• 34:30
  People
• 34:31
  would
• 34:31
  die
• 34:31
  to
• 34:32
  say
• 34:32
  one
• 34:32
  region,
• 34:33
  you
• 34:33
  know,
• 34:33
  as
• 34:33
  we
• 34:33
  do
• 34:34
  it,
• 34:34
  like
• 34:34
  America.
• 34:35
  And
• 34:35
  then
• 34:35
  there's
• 34:35
  actually
• 34:36
  50
• 34:36
  states
• 34:36
  where
• 34:37
  like
• 34:37
  each
• 34:37
  is
• 34:37
  a
• 34:37
  bit
• 34:37
  different.
• 34:38
  And
• 34:38
  they
• 34:38
  would
• 34:39
  say
• 34:39
  that
• 34:39
  they
• 34:39
  are
• 34:40
  totally
• 34:40
  different
• 34:40
  guys
• 34:41
  from
• 34:41
  Texas
• 34:41
  are
• 34:42
  totally
• 34:42
  different
• 34:42
  from
• 34:43
  Washington
• 34:44
  as
• 34:44
  we
• 34:44
  see
• 34:44
  them
• 34:45
  as
• 34:45
  Americans,
• 34:45
  you
• 34:45
  know,
• 34:45
  and
• 34:46
  they're
• 34:46
  all
• 34:46
  same.
• 34:46
  They're
• 34:47
  not.
• 34:47
  So
• 34:48
  I
• 34:48
  would
• 34:48
  go
• 34:48
  quick
• 34:48
  win
• 34:49
  with
• 34:49
  Allegro
• 34:50
  and
• 34:50
  then
• 34:51
  look
• 34:51
  at
• 34:52
  the
• 34:52
  market.
• 34:53
  The
• 34:53
  Czech
• 34:53
  Republic
• 34:54
  is
• 34:54
  super
• 34:54
  sexy
• 34:55
  in
• 34:55
  a
• 34:55
  lot
• 34:55
  of
• 34:55
  metrics
• 34:56
  with,
• 34:56
  as
• 34:56
  I
• 34:56
  said
• 34:57
  that,
• 34:57
  you
• 34:57
  know,
• 34:57
  a
• 34:58
  lot
• 34:58
  of
• 34:58
  metrics
• 34:58
  reminds
• 34:59
  you,
• 34:59
  Netherlands
• 34:59
  reminds
• 35:00
  you
• 35:00
  Germany,
• 35:01
  while
• 35:01
  having
• 35:02
  a
• 35:02
  super
• 35:02
  strong
• 35:03
  local
• 35:03
  competition,
• 35:04
  which
• 35:04
  makes
• 35:04
  it
• 35:05
  tough.
• 35:05
  So
• 35:06
  just
• 35:06
  be
• 35:06
  careful
• 35:07
  about
• 35:07
  like
• 35:07
  jumping
• 35:08
  on
• 35:08
  a.
• 35:08
  Yeah,
• 35:08
  like
• 35:09
  let's,
• 35:09
  you
• 35:10
  know,
• 35:10
  let's
• 35:10
  make
• 35:10
  a
• 35:10
  decision
• 35:11
  on
• 35:11
  what
• 35:11
  ChatGPT
• 35:12
  will,
• 35:12
  you
• 35:12
  know,
• 35:13
  tell
• 35:13
  me
• 35:13
  about
• 35:13
  that.
• 35:13
  That's
• 35:14
  like
• 35:14
  probably
• 35:14
  not
• 35:14
  gonna.
• 35:15
  It's
• 35:15
  not
• 35:15
  gonna
• 35:16
  be
• 35:16
  the
• 35:17
  winning
• 35:17
  strategy.
• 35:19
  Well,
• 35:20
  what
• 35:20
  has
• 35:21
  it
• 35:21
  ever
• 35:21
  been,
• 35:22
  right?
• 35:23
  David,
• 35:23
  thank
• 35:23
  you
• 35:23
  very
• 35:24
  much
• 35:24
  for
• 35:24
  your
• 35:24
  insights.
• 35:25
  That
• 35:25
  was
• 35:25
  as
• 35:26
  entertaining
• 35:27
  and
• 35:27
  helpful
• 35:27
  as
• 35:28
  always.
• 35:29
  So,
• 35:29
  yeah,
• 35:30
  I
• 35:30
  guess
• 35:30
  you
• 35:30
  just
• 35:31
  stay
• 35:31
  my
• 35:31
  CE
• 35:32
  go
• 35:32
  to
• 35:32
  guy
• 35:34
  for
• 35:35
  the
• 35:35
  debatable
• 35:36
  future.
• 35:36
  So
• 35:36
  for
• 35:37
  now.
• 35:37
  But
• 35:37
  thank
• 35:37
  you
• 35:38
  for
• 35:38
  joining
• 35:38
  me
• 35:38
  today.
• 35:38
  It
• 35:39
  was
• 35:39
  fun.
• 35:39
  Thank
• 35:40
  you
• 35:40
  very
• 35:40
  much
• 35:40
  and
• 35:40
  see
• 35:41
  you
• 35:41
  soon.
• 35:41
  And
• 35:42
  if,
• 35:42
  yeah,
• 35:42
  hopefully.
• 35:43
  And
• 35:44
  if
• 35:44
  you
• 35:44
  enjoyed
• 35:44
  our
• 35:44
  episode,
• 35:45
  I'm
• 35:46
  always
• 35:46
  happy
• 35:46
  if
• 35:46
  you
• 35:47
  leave
• 35:47
  us
• 35:47
  a
• 35:47
  follow
• 35:48
  or
• 35:48
  subscribe
• 35:49
  on
• 35:49
  Spotify,
• 35:50
  Apple
• 35:50
  Podcasts,
• 35:51
  YouTube,
• 35:51
  wherever.
• 35:52
  You
• 35:52
  know
• 35:52
  how
• 35:52
  it
• 35:52
  works.
• 35:53
  And
• 35:54
  yeah,
• 35:54
  so
• 35:54
  that
• 35:54
  was
• 35:55
  our
• 35:55
  CE
• 35:56
  adventure
• 35:57
  for
• 35:57
  today.
• 35:58
  Next
• 35:58
  week
• 35:59
  I'll
• 35:59
  be
• 35:59
  back
• 35:59
  here
• 35:59
  with
• 36:00
  Valerie
• 36:00
  where
• 36:00
  we
• 36:01
  will
• 36:01
  tell
• 36:01
  you
• 36:01
  what
• 36:01
  we
• 36:01
  have
• 36:02
  learned
• 36:02
  at
• 36:02
  K5
• 36:03
  conference,
• 36:04
  the
• 36:04
  biggest
• 36:04
  e
• 36:04
  commerce
• 36:05
  conference
• 36:05
  in
• 36:06
  Germany,
• 36:06
  which
• 36:06
  will
• 36:06
  take
• 36:07
  place
• 36:07
  next
• 36:08
  week.
• 36:08
  Yeah.
• 36:09
  So
• 36:09
  till
• 36:09
  then,
• 36:10
  see
• 36:10
  you
• 36:10
  and
• 36:10
  thanks
• 36:11
  for
• 36:11
  joining
• 36:11
  us
• 36:11
  today.
• 36:11
  Bye.
• 36:12
  Bye.
• 36:17
  You
• 36:17
  listened
• 36:17
  to
• 36:18
  let's
• 36:18
  Talk
• 36:18
  Marketplace,
• 36:19
  the
• 36:19
  Marketplace
• 36:20
  podcast
• 36:21
  with
• 36:21
  Ingrid
• 36:21
  Lommer
• 36:22
  and
• 36:22
  Vannery
• 36:22
  Dichtel.