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133. The Estate Agent Who Increased His Fees By 65% And Still Grew Ft. Michael Parry
Michael Parry of Frank Modern and Parry & Grace joins James Kendall and David Warburton to talk about what it really takes to move an estate agency upmarket.
Mike shares how Frank Modern grew from a start up launched during lockdown into a successful volume agency, but also reveals the uncomfortable reality behind the numbers. The business looked successful from the outside, yet margins were tight and being busy did not necessarily mean being profitable.
That led to a major change in mindset. Mike and the team increased their fees, invested more heavily in their marketing and became more…
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