Building an Exit Ready Business: How to Design the Company Buyers Want | Viktor Popovic

The Relentless Pursuit of Winning Podcast · Sep 10, 2026 · 42m · transcript

🔥 Excerpt

"You build a plan, trust that process, and be prepared to make tweaks along the way."

⚡ TL;DR

An exit ready business is built through deliberate decisions long before a buyer enters the picture. Viktor Popovic shares lessons from building Ultimate Washer into a nationally recognized ecommerce company and successfully exiting in 2024. Later he launched Avendo, a fintech platform designed to help payment processors compete for individual transactions. He explains why exit-readiness starts long before a sale: document the work, build transferable systems, create a defensible advantage…