Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Secret to Getting More Customers on WhatsApp

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The Secret to Getting More Customers on WhatsApp · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
WhatsApp is a very important business tool for African
0:05
countries and Latin American countries.
0:09
I guess it hasn't caught horn in other parts of the world for
0:12
some reason. But yeah, because WhatsApp is a
0:16
very important business tool in this part of the world.
0:18
That's the reason why I'm making podcast episodes about how we
0:21
can use WhatsApp better for our business.
0:25
Now, for those of you who've been listening to the podcast
0:27
for any length of time, you will remember the communications
0:31
hierarchy that I talk about, which is the most effective
0:34
forms of communication and how we ought to stagger our outreach
0:39
when we're talking to potential customers, potential clients,
0:42
stakeholders or people we've been networking with.
0:46
So at the top of the hierarchy we have face to face.
0:49
So whenever you're trying to close the deal, build a
0:51
relationship, achieve your agenda, network, whatever, if
0:56
you can do things face to face, that would be the most, that
1:01
would be the best, the best way. All I put it.
1:04
Now that will be the most effective way.
1:05
Yeah, because you're there in person.
1:09
You can pick up on new ones. You can pick up on tone, you can
1:12
pick up on inflection. You can pick pick up on body
1:15
language. You're going to be able to adapt
1:17
your communication style in real time to whatever it is that you
1:22
need to say to move the, to move the relationship forward, you
1:25
know, to get things going. So that's why face to face is
1:30
the best. So the only problem with face to
1:32
face is it costs money. You have to drive someplace.
1:36
And of course, you know, currently at the time of making
1:38
this recording, fuel is about 1300 naira per per per litre.
1:44
Of course, you know, no small thing.
1:47
So yeah, that's just the problem.
1:48
It's expensive. You have to take out your time
1:51
there. For those of you who are based
1:52
in Lagos or Port Harcourt, I mean for those of us in Hawaii,
1:54
in Abuja, you know, sharp, sharp, you can say, oh boy, you
1:57
day house, you guys around, you know, yeah, 30 minutes.
2:01
You don't turbo, you're at the guy's house, you will talk one
2:04
or two hours, 30 minutes back, you know, traffic time, one hour
2:08
Max. On a bad day, maybe you spend 2
2:11
hours in traffic. But then for those of you based
2:14
in Lagos, I remember those Lagos days, sometimes getting to the
2:18
island alone, you know, 3 hours, you see the traffic by the time
2:23
you're done. You drove three hours one way to
2:27
attend a meeting and then maybe you spent one hour in a meeting
2:30
and then you drove 2 hours back then like that as our five hours
2:35
will disappear traffic alone. So that's one of the reasons why
2:40
face to face isn't practical. Honestly, if you can do it cost
2:44
effectively and especially where the juice is worth the squeeze,
2:49
if you understand what I'm saying, because he gets on kind
2:52
prospects, you know, some kind business opportunities that yes,
2:57
you buy tickets, you book hotel, you do this, you do this, you do
3:00
this. But if that thing click, the one
3:02
that will enter your pocket to be like you know, 100 M, you
3:05
know, of course that kind of thing, then please go ahead by
3:07
all means, you know, borrow, scrounge, fly and take that
3:13
meeting. Because if that thing clicks,
3:15
this is what will come in. So you know, that's the cost
3:17
benefit time analysis. So face to face most effective
3:22
problem, most expensive after that is audio, that is phone
3:27
call. So phone call, WhatsApp call,
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what else? Skype call for those of you who
3:33
steal Skype, although I don't know Nigerians who Skype
3:35
anymore, Zoom audio, what else? And you know, Telegram audio,
3:41
any audio thing now, the reason why that is the second most
3:45
effective. Sorry for those of you who
3:47
already aware, I'm just going through over this thing in small
3:49
detail because there are people who discover the podcast every
3:52
single day. I mean, so far we're getting
3:54
about, I think like I don't like carrying one 5200 new
3:59
subscribers every single month. I'm not sure how many, you know,
4:03
on the daily, but people always finding the podcast for the
4:06
first time. So that's why sometimes I have
4:07
to go over, I have to reintroduce or re summarize some
4:12
of these things. And then for those of you who
4:14
are regular listeners, it's not a bad idea, you know, for you
4:16
guys to know because I want this thing to be drummed into your
4:18
heads. It's not just enough to know it
4:21
you think should be in your brain so that as you're moving,
4:25
you know, you don't internalize, you know, you don't date
4:29
internal. So as you're moving, it's like a
4:31
subconscious sub. Sorry, subconscious.
4:35
Yeah, it's a subconscious script that is running in the
4:38
background and getting you in your business moves.
4:41
So audio is next. And the reason why audio is next
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obviously is because you can pick up on tone.
4:48
You can pick up on some inflection.
4:50
You know, you can tell when somebody says was all right and
4:59
guy die, die your no, no, no, die your service.
5:02
They all right, They all right, you know, So if somebody types
5:05
that in an e-mail, the person said the same thing, it's all
5:09
right. But when you're on the phone,
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you can pick up on inflection and you can tell that, you know,
5:14
the second guy that you're blah, blah, blah is all right.
5:18
You can tell that that second is all right.
5:20
Is a mark of approval, correct? Mark of approval.
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So these are the reasons why phone is next.
5:27
Now, surprisingly, video is dead as at today, today, today,
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today, things might change in a couple of years, maybe five
5:36
years, 10 years, but now video is dead.
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Maybe video is dead because people are still anxious about,
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oh, do I look OK, where am I supposed to be looking, blah,
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blah, blah. And so because of that, people
5:46
are not really paying attention when it's video.
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So video is prepared, but video is also good if you can have
5:52
somebody on the on the screen. Now, the text based forms of
5:55
communication are the least effective.
5:58
And at the bottom of that is e-mail, because e-mail has the
6:02
worst open rates and the worst reply rates.
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So that's the reason why I tell people that, well, you know, as
6:09
much as possible, start from the top and then work down.
6:13
But e-mail is not a good conversational medium.
6:15
Now today we're talking about WhatsApp, obviously, because
6:18
that's what I said at the beginning.
6:20
Now the reason why I'm talking about WhatsApp is not just
6:22
because it's an important business who for African and
6:25
Latin American countries, but also because it's a good
6:28
conversational medium. So wherever you can as possible
6:32
face to face, you know, you know, they work phone call.
6:35
OK, he's spoken a few times, but now the guy they're busy.
6:38
It's not a bad idea to now switch to WhatsApp to continue
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need analysis, trying to figure out who this person is, what
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they want, you know, blah, blah, blah, or to continue with
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relationship building. OK, me and this guy, we don't
6:51
they yarn or maybe we've done one or two deals before, but you
6:55
know, just to you know, may I date top of mind just once in a
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while, may I reach out just they highlight the guy you know, or
7:02
the babe as the case may be. So it's not a bad idea to put
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WhatsApp in the mix. Now today what I want to talk
7:14
about is problems with how I put it.
7:18
OK, some of you are trying to use WhatsApp for business
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growth. Good.
7:22
Because of that, we suppose clap for you.
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So if you've been use, if you've been trying to use it, then you
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know, clap for yourself. But there's a couple of mistakes
7:30
that people have been making, a couple of things that people
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have been doing wrong. And so I'm going to use an
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actual exchange that I had with someone really recently.
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In fact, it's not even an exchange because as a guy, they
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send me a message. I just ignore the guy.
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I just ignore him because in his own mind now he would say he has
7:45
done something effective because he has been forwarding it to
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lots of people. Obviously he's been forwarding
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it to everybody in this contact list and you know, on average
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all of us have maybe like 1002 thousand 3000 contacts.
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So of course when you forward one message to 2000 contacts,
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you feel as if you have done work today or Please remember it
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is not about the number of contacts that you reached.
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Please listen that you forwarded one message to 2000 contacts.
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Don't patch yourself on the back and say I've done work.
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If you forward one message to 2000 contacts, all right, but
8:18
then 1998 of them either ignore you, block you, spam you, or
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move you to archive. Can you say you have done work?
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Indeed. Can you say your WhatsApp
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outreach has been effective? If you send it to 2 thousand,
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1998 of them block you, move you to spam, whatever, then the only
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two that see it, maybe one will just give you thumbs or give you
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heart. Then maybe only one person will
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engage in conversation. Honestly, you haven't known
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work. Those of us who are using
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WhatsApp for business, because WhatsApp makes it easy to
8:58
broadcast, we feel as if we don't work.
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January 1st week we broadcast 2000 clients.
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February and January 2nd week we broadcast.
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You know, 2000 third week, 2000, fourth week, 2000.
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You will now tell yourself, tell your Olga, tell your business
9:15
partner that you broadcast 8000 messages for the month of
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February, month of January. That doesn't mean you don't
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work. If most of these messages are
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going ignored, going on read, going blocked, going spammed,
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going, you know, whatever people are not reading, people are not
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engaging, then you're not being effective with your WhatsApp
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outreach. So that's what we're going to
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talk about today. If I maybe that should be even
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the first thing. First of all, this whole thing
9:44
on forward, forward, forward, forward, forward, forward.
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Look, please, you both should stop being lazy.
9:49
Stop being lazy. I understand that we are trying
9:54
to save time and we're trying to be efficient with our with our
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time. I've said it before and I'll say
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it again, at least at this stage, copy, paste, edit,
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personalize and send is a better formula than just doing forward,
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forward, forward because, and I don't know if this guy realizes
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it at the top of the message when you forward like this, I
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don't know how long WhatsApp has been doing it, but I've started
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noticing it. WhatsApp says forwarded many
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times. You send this message, you're
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trying to pretend that you're personalizing it to them, but at
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the top of the message, WhatsApp will put it there forwarded many
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times. In fact, those one particular
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person, I think once my mother-in-law was there, my
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mother-in-law was keep coming visit.
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This was a long time ago, I think last year.
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And then we were cleaning out her phone 'cause she complained
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that her phone was hanging, you know, wanting, wanting, you
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know, how do you delete messages, blah, blah, blah.
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So we're going through her phone.
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That's me and my sister-in-law who does the delete, delete,
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delete, you know, just deleting the video, deleting all these
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kind of things. And I saw in her message, I have
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not seen it before, but I saw it in my mother in law's phone.
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The message was in her inbox and then WhatsApp wrote at the top
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forwarded 1000, some, some, some, some, some something times
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if you are how I put it anyway, a word is enough.
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Otherwise on my own phone, the one I have seen is at the top of
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the message. When you forward to 2000 people
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and you think you don't work, what WhatsApp is putting at the
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top of the message and what happened when these guys said
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these messages, WhatsApp wrote forwarded many times.
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That is what they wrote for me. That's one that I've seen.
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Then for my mother in law's phone last year when they came
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to come and visit and I was going through our phone in one
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of those group chats, I saw forwarded 1000 something,
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something, something times. Now ask yourself, you're sending
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a message, you're pretending that this thing is personalized.
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It's a forwarded message. Even if the person is not smart,
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the message starts with forwarded many times or the
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message starts with forwarded 1000 something, something,
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something times. Do you honestly think that
12:13
person feels like they have received a personalized message?
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Even you, when you receive a message and then WhatsApp says
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forwarded many times or forwarded 1000 times, do you
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feel like there's any need to respond?
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When somebody sends you that message Happy New Year and then
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WhatsApp shows forwarded many times, do you bother clicking
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back to say oh boy how fun a happy new year.
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Do you respond now? If you don't, why do you think
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other people are going to engage with your business message?
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Why reason think it. That is the reason why I say if
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you must do this one too many approach on WhatsApp, the best
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thing to do for now I know is a pain is copy and paste then edit
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and personalize before you send. So that message that you send.
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Happy New Year to all my favorite customers.
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I really appreciate your business.
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You send it January 1st, it enters inside 2000 inboxes.
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But then you people who receive it, they see from the top
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WhatsApp would say forwarded many times or WhatsApp would say
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forwarded 1627 times. How about doing this copy, you
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compose the notes somewhere, you copy and then you paste and then
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that place I said happy new Year to all my wonderful customers.
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You delete wonderful customers. I say happy new year.
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OK, no happy new year to my wonderful customers.
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You delete S the boot space. You now put the person's name.
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Happy New Year to you. Madam Chidera, you are one of my
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most wonderful and valued customers.
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I've enjoyed doing business with you over the course of the last
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year. May God support and May God
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bless you and provide for you and your family this year.
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Blah blah blah. Said the only thing that you did
14:08
was you copied and paste, then you deleted some parts and then
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you put Madam Chidera when it enters into Madam Chidera's box.
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WhatsApp will not say forwarded many times.
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WhatsApp will not say forwarded 1200 and something times.
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And because Madam Chidera's name is there, OK, she might feel as
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if, OK, you actually sent this message to her.
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Then she might act the message and then respond, which is what
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we want. We don't want the message to
14:40
just land in Madam Cheetah's inbox and then she ignore or she
14:43
spam or she reports or she archive.
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What we actually want is Madam Cheetah to look at this thing
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and smile. Then she responds.
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We are making progress. So instead of all this forward,
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forward, forward, please copy, paste, edit, personalize, then
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send now the formula be that it will take time but you will
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increase the chances of your messages being read and acted
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upon. Again, this is the formula.
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Create the notes that you want to send to 1000 people.
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Book out time that it's OK. This week I will see how many
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people I can send to at least every day.
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Let me send fifty 5050 every day.
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Let me try. You copy, you paste, put the
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person's name there. That's the editing part.
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Now personalizes. When you put something that is
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particular to that person that doesn't apply to anybody else,
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then you send. Now some of you who say the
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personalized part is too much work, no problem.
15:49
OK, don't personalize. But even if all you do is copy,
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paste and then change the person's name, good.
15:56
It's something, but then if you personalize the message,
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personalize just means or customize, customize, customize
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just means. It can be received or understood
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by only me. So if you say, Madam Chidra,
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happy New Year, thank you very much for doing business.
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I appreciate your custom, blah, blah, blah, blah, blah, blah,
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blah. May God continue to bless you
16:16
and the family. By the way, how is Dochuku?
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I hope he passed his cat kissing last.
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Hope he passed his cat kissing in November.
16:26
Now that little bit, how is Tochuku?
16:29
You know that Madam Chidera's son is Tochuku and then you
16:32
remember that Tochuku was doing catechism.
16:36
That particular thing that you added.
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Madam Chidera knows that you send this message to her because
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if you send that message to me, it won't make sense to me
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because if I read it up like who the hell is Tochuku?
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That's all mean when we say customize.
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So when you copy, paste, edit, personalize and then customize
16:58
before you send, good. We are now increasing the
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chances that somebody will read and they will act upon.
17:09
It is not a guarantee, but we are increasing the chances that
17:13
somebody will read and that somebody will act upon.
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The goal is not to send to 2000 people and they say we have done
17:24
work. The goal is even if it's only 50
17:27
that we send. See, listen, if you send to 2000
17:30
people, right and only 100 people read and take action,
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that's poor. If you send to 500 people but
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only 100 people read and take action, it is better.
17:44
So may you say what's the point? What's the difference that
17:46
either we only 100 people took action?
17:49
This is the difference. In the first one, your
17:52
conversion rate was really, really bad. 100 out of 2000 is
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what is that 5%, only 5% conversion rate.
18:01
For the second one, 100 people respond out of 500, I'll be out
18:06
of 500. That is A100500.
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Is that a 20% conversion rate or something?
18:12
OK. So it means that the
18:14
effectiveness of the second message is the effectiveness of
18:19
the second campaign is better even though the exact same
18:23
number of people responded. So that's on the positive end.
18:27
Now let's look from the negative end.
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If you send to 2000 people, only 100 people respond and then the
18:35
remaining 1900 either ignored, spammed, blocked, reported, know
18:41
whatever it is hurting our deliverability because the
18:44
platforms are taking notice. Google notices, Facebook
18:48
notices, Instagram notices, WhatsApp notices when you send
18:53
these messages and so many people are blocking on following
18:56
leaving subscribing. The algorithm who start thinking
19:00
like, OK, this message is not valuable or this person, this
19:04
sender is not valuable. And the other one where it is
19:08
only 400 people that ignore block, you know, whatever.
19:15
Yeah, it's still a negative signal, but not as strong
19:18
because at least all I put it, yeah, it's let me not put it
19:26
out, it's not as strong. In the 1st, 195% of the people
19:32
who received your message had a negative reaction, 95% in the
19:39
second one. What's the percentage?
19:42
Again, sorry, I'm not good with doing math on the fly, but you
19:44
get my point. So it does make a difference.
19:48
Some of you say it doesn't matter.
19:50
I sent 2100 people responded. I sent 501, hundred people
19:54
responded it doesn't matter. Look, I'm telling you it does
19:57
make it matter. Makes a qualitative difference,
20:00
it does. OK so anyway, I wasted too much
20:04
time on this part so let me move on.
20:05
So I started off messages say good day my Odugu.
20:09
Now, First off, this whole thing of titles, Myodogo Bros, senior
20:13
man, you know, all these sorts of things.
20:16
So yeah, it's inauthentic. When you say Myodogo, WhatsApp
20:20
shows this message forwarded many times.
20:21
It's inauthentic. Now, flattery, and people don't
20:24
like flattery. What people like is respect,
20:26
regard. People like the fact that, OK,
20:28
this person rates me, this person regard me, this person
20:30
respect me. When you try playing all these
20:32
funny, funny games, it's a good day.
20:34
Myodogo. Of course, he said forwarded
20:36
many times. So I know for sure that there
20:40
are lots of women who received this message and they will say
20:42
good day my Odoku is well anyway, let me leave it like
20:48
that. So all these titles anyway.
20:52
So if you must do these kind of things, at least use Sir at
20:57
least size multi, you know, whatever can apply to any number
21:01
of people. So you must be this lazy.
21:03
At least put Sir, don't go and use my Odoku before the message
21:09
will be received by Al Haji Haruna.
21:12
Meanwhile when you talk to Haruna, you have never called
21:14
him Odugu before. So at least put Sir so that if
21:20
Ian Achaul sees it, Sir will apply.
21:22
If Haruna sees it, Sir will apply.
21:25
If Tavi Sharma sees it, Sir will apply.
21:29
So stop with all this flattery or at least personalize the
21:32
message. Copy paste that place that you
21:35
wrote my Odoku, delete my Odoku, then put Tavishima or after
21:39
Odoku put Tavishima. Good day my Odoku Tavishima.
21:42
The person will now feel like this boy rate me.
21:45
It will not be switching you because then they hail you Odoku
21:50
anyway. So next thing the message it
21:52
says please Sir, this is to inform you that this will be my
21:54
last week working from the office.
21:56
I'll be moving to our warehouse from next week.
21:59
Now what this guy intended to do is very, very good.
22:02
Whenever you're having making, whenever you're going through
22:05
significant changes in the business, it's nice to let your
22:09
potential customers or your actual customers know it's a
22:11
good thing. But rather than doing all these
22:14
message, message, message forwarding, look at, remember
22:16
what I said, communications hierarchy, excuse me face to
22:23
face the best after that phone for your high value customer.
22:27
You don't send them a text message.
22:29
He actually makes some time and pass through the office.
22:34
You feel me for the people that you have gotten good money from
22:38
serious money from. He actually takes some time and
22:41
pass through the office and go and heal the auger.
22:44
You say boss as neighborhood. I was just passing by What
22:48
really I just want to let you know I'm no longer going to be
22:50
with this company or they're transferring me here.
22:52
They're transferring me there. I appreciate all the business
22:54
you've been doing with you Sir. Even though I won't be at this
22:57
company anymore, you know, I appreciate you.
22:59
I still want to maintain the relationships are so Odoku, just
23:02
take this small wine as a, as a token of my, you know, so for
23:09
the customers who are worth it, where you have been collecting
23:11
good money, big money, you don't send text message to them.
23:16
Go and see them. This is part of relationship
23:19
building. If you don't have money to buy
23:24
the expensive wine, you just buy the non alcoholic wine and you
23:27
tell them, you say sorry, you know, does you know, I know that
23:31
you are more than this. Just take this as a token of my
23:36
you know, you beg them say not token.
23:39
I know say you don't pass this level, but it's just a token of
23:43
my you know. Do I appreciate you face to
23:47
face? Then for the other people that
23:49
didn't give you good money, what you do is you pick up the phone
23:52
and you call them Madam, how are you doing?
23:55
Blah, blah, blah. This is this that I don't want
23:56
to check on you. Oh, and then apart from that,
23:58
you know, they don't transfer me or I'm leaving this company or
24:01
something, something, something, but I still want to maintain
24:04
this relationship with you, blah, blah, blah, blah, blah,
24:06
blah, blah, blah. Thank you very much, man.
24:07
You know, hoping to do more business in the future.
24:10
God bless you. This that, that, that, that end
24:11
the call. Good phone call.
24:13
It is a stronger gesture then all the other people that I
24:17
cherry were there. You know you didn't do business
24:20
with them or they're anyhow anyhow kind customer.
24:22
OK, now those people you send a text message to, but still it
24:26
will be copy, paste, edit, personalize.
24:30
Then don't worry too much about time.
24:32
The reason why you send one message to 2000 people is you
24:36
want to just finish everything today.
24:37
No, no, no, no. Look slow down, take your time.
24:41
If now sack them, sack you, no problem.
24:44
They've given you 3 weeks notice.
24:46
No problem. Use that three weeks to now be
24:48
communicating with everybody you've done business with with
24:52
this method that I said visit some people call, some people
24:55
copy, paste, edit. Some people give yourself three
24:57
weeks. You don't have to finish
24:59
everything in one day. You know promotion.
25:02
They don't promote you or remove you to a new department.
25:04
It's the same thing. Don't move you effective
25:06
immediately. They will give you 2 weeks to
25:08
settle in whatever. Use that two weeks.
25:11
The people that are worthy of visiting visit the ones that are
25:14
worthy of phone call call the ones that are worthy of those
25:16
text message, text, copy, paste, edit, then send.
25:22
You don't have to finish it today, give yourself time.
25:27
But anyway, what this guy did was very good, you should be
25:29
doing it as well. Significant change, no dense IQ.
25:32
Well, OK, no suck. Should we?
25:35
OK, let's leave Zach then promote you to move you to a
25:38
different department or they're moving you to zonal office or
25:40
headquarter office. Yeah, so good idea.
25:42
Keep in touch. So the guy now wrote I would
25:48
have messaged you directly, but my WhatsApp account is
25:50
restricted due to switching services to rehab my contacts.
25:55
Anyway, that explanation. OK, to be honest, I don't even
25:58
understand the explanation. OK, so I think maybe the guy has
26:01
switched WhatsApp accounts before and he wants to switch
26:04
again and they're not allowing him.
26:06
WhatsApp is restricting him. So you see what I've been
26:09
saying. Now WhatsApp is trying to make
26:10
sure that we don't end up being spambots.
26:12
So it's understandable. It's normal.
26:14
Now WhatsApp will restrict him and say, oh boy, you don't do
26:17
you don't need a switch account before now we're not going to
26:19
allow you again. So it's only normal.
26:24
But either way, if this is really the problem, nothing
26:27
stops you from actually calling people on WhatsApp to let them
26:31
know that this is the situation. So you know, so Madame Novak,
26:34
I'll be reaching you from another number, from my second
26:38
number, from my glow number, from my AT Salat number.
26:43
So when you see the message ending in 2140, Madame, just no,
26:48
it's me. Speaking of 2140, if you're
26:54
having fun so far and you'd love to connect with me, then reach
26:56
out to me, call me, WhatsApp me, send me a text message on
27:00
08064662140. If you're interested in the sale
27:06
audit, allow me to look over any of your business processes, then
27:09
get in touch, call me, send me a text message or WhatsApp message
27:12
08064662140. Or if you'd like to join my
27:17
WhatsApp channel where we talk about things like this every
27:20
single day, you know, give nice tips and tricks, then WhatsApp
27:24
me on the same number and I'm going to hook you up.
27:29
So where was I to have So you call them, let them have this
27:36
conversation and you tell them, Auntie, I'm going to reach out
27:38
on my this last number. It ends in dash, dash, dash,
27:41
dash, dash. I even put my name there when
27:43
you see it. Auntie, that is me.
27:44
Please just save that new number, delete all these other
27:47
ones. Now, that's the way you do it.
27:51
So you say is, is, is, is more expensive.
27:55
Of course it's more expensive to do it that way.
27:58
Of course it's more expensive. But it's a much more stronger
28:01
gesture. It's a much more meaningful
28:03
gesture. It's a much more impactful
28:05
gesture. It's a much more memorable
28:07
gesture. You send this in a message like
28:09
this, you think Auntie is reading her message.
28:11
The thing started, you know, and first of all, the message came
28:14
to Auntie's inbox. It said good day my Udogu.
28:17
And then on top it says forwarded 1000 times.
28:20
You think she even read it? Want to be impactful here?
28:25
Want auntie to actually engage and to remember we want her to
28:29
store this new number. There's no point in sending this
28:32
message. Good day my udogu.
28:34
Some of the people that receive it, they're female.
28:36
Is there anything like an odogo S?
28:42
And then because it says forwarded many times they didn't
28:45
even read it. At the end of the day, they
28:47
don't know that we switch phone number.
28:48
Have we been effective? So yes, it's expensive, no
28:51
problem. It's time consuming, slow down,
28:53
make the stronger gesture, make the much more impactful gesture.
28:56
And then on the whole thing of you think it's even expensive,
28:58
assuming you want to make a phone call, you know, it's not
29:01
just like 6 naira per minute or something.
29:04
You can discipline yourself. The OK, when I call each person
29:07
to two minutes to 2 minutes, worst case 33 minutes, that is
29:10
going to cost you maybe like 18 naira per call.
29:15
Load up your phone 10K, start calling, pace yourself. 33
29:19
minutes, 33 minutes each phone call, 18 naira, 18 naira, 18
29:22
naira. That's what you think about it.
29:27
Load up 10K each phone call I'm spending 18 hour.
29:30
Let me begin. Let me see how far I can push
29:32
it. OK, then I continue with the
29:35
message. I would appreciate it if you
29:36
kindly send me a message, even if it's just an emoji, blah,
29:39
blah, blah, so I can respond promptly and continue attending
29:43
to your requests without delay. OK, I've said this thing before
29:46
and I'm saying it again. Don't give your customers
29:48
homework. Don't give them homework because
29:50
when you give somebody homework, that is an opportunity for
29:53
attrition. Every single time you tell the
29:55
customer, a stakeholder, potential person, do this, do
29:58
this, do this so I can get back to you.
30:00
You are putting impediments in your path of progress because
30:04
extra work is extra work. People already have work that
30:07
they're doing. So when you tell the person
30:10
reply to me on this strange number, say hi, something,
30:13
something, I mean a number that the person has not even saved
30:18
because you know how it is on WhatsApp now.
30:19
You know you have to save the number first before the thing
30:22
shows up on WhatsApp. And then like, that's a lot of
30:24
work. Put the responsibility on
30:26
yourself. If I'm thinking of it now, I
30:30
don't even know why this guy didn't just buy a new line,
30:34
migrate all the contacts and then start reaching out on this
30:38
new number on WhatsApp saying hello, this is me.
30:42
We have done business before and so so and so I have changed my
30:45
phone number. This is my new line.
30:46
I'm hoping to do business with you again in the future.
30:48
Not having an easy thing. Not all this homework is giving
30:51
people respond to me on this message.
30:54
Go and send me chat me up on this lines.
30:57
OK, Please don't be giving people homework.
30:59
That's what leads to attrition. Let me say thank you very much
31:02
always for your support Sir. Of course, this message is going
31:05
to be received by Madam Chidera and of course she's not a Sir.
31:09
These are the many reasons why people are never want to read
31:12
this message. I really wouldn't want to lose
31:15
touch with you or have you attended by someone else?
31:18
That's what he said. If that's what he said next, I
31:21
don't want to lose touch with you or have you attended by
31:24
someone? OK, Basically he's just saying I
31:25
really appreciate you. I don't want to lose your
31:27
business. Now see this is what I'm saying.
31:30
If you truly appreciate my business, is it from this kind
31:32
of message that you sent me? When you call somebody, you
31:39
invest 18 naira for a 3 minute call, you call somebody, is that
31:44
not a stronger gesture to say that the person truly
31:46
appreciates your business? He called you to let you know
31:49
these are the changes going on at work.
31:51
These are the changes going on in business and moving on to so,
31:53
so, so and so I'm just reaching out to stay in touch.
31:56
That is a stronger gesture then this is now my own personal
32:02
advice never put down in writing.
32:05
Please listen my own personal advice, I'm not a career
32:09
specialist and I'm not a human resource specialist, so talk to
32:12
people who are special in that regards.
32:13
But for me, my own personal personal thought, never put down
32:17
in writing that you're leaving a company or being let go or being
32:21
transferred or whatever. It just leaves too many
32:24
ambiguities in the customer's mind.
32:25
So don't put it in writing. Call your favorite customer,
32:29
have the conversation with them over the phone.
32:31
It will give appropriate context and you will give a chance room
32:35
for people to ask questions. The people who are concerned are
32:39
she's the waiting up on SRQ. No, now, no, be sacked now
32:42
promotion. You see, you have the
32:44
conversation over on the phone. The person can ask what is on
32:49
their mind. You'll be able to address all
32:51
their fears. You'll be able to answer all
32:53
their questions. So in my own opinion, you know,
32:56
big changes like this, except there's an obviously, you know,
32:59
big, big, big change. Like they've promoted you to GMD
33:01
or something like that. OK, there's not how that one can
33:04
be misconstrued, but in this guy's case, now how it can be
33:08
misconstrued, I may just pick up the phone and call people.
33:11
Please let people have the appropriate context.
33:15
But I guess the summary of what I wanted to say is because I
33:19
don't think people realize it. So if you didn't know before,
33:22
I'm telling you now, the reason why I didn't know before is
33:26
because subconsciously you've been seeing it, but the thing
33:28
didn't click. What's up let's people know when
33:32
a message has been forwarded. For me, what I see in my own
33:36
inbox is forwarded message. I've seen that one before,
33:39
forwarded message. Then I have also seen some
33:42
messages that it says forwarded many times.
33:46
So from my own phone, I've seen two.
33:48
I've seen forwarded message boldly on the top.
33:51
I've also seen forwarded many times boldly on the top.
33:55
From my mother in law's phone, I saw forwarded 1000.
33:58
Something, something, something, something times.
34:00
So I'm just letting you know, for those of us in Africa and
34:05
Latin American countries, WhatsApp don't they notify
34:08
people. WhatsApp is telling people this
34:10
is a forwarded message. So the formula to use is invest
34:18
some time. That's the reason why I say get
34:20
a Bluetooth keyboard, because copy paste, edit is easier when
34:24
you use a Bluetooth keyboard or you hook up your WhatsApp
34:27
account to your laptop so that you can control V sorry, Control
34:33
C, that's copy. Control V, that is paste, and
34:36
then you edit, then you hit send, and then that's just what
34:39
you'll be doing. OK, OK, Once you control C, that
34:44
is copy, the next one is control V, that is paste.
34:48
So all you'll be doing is control V paste, edit, send,
34:51
Control V paste, edit, send, Control V paste, edit, send.
34:55
So control V, control V edit, edit sense.
34:58
And if you do it like that, it's hard work.
35:01
But in one hour, I think you can do maybe like 50-60 people.
35:07
Then of course you'll be tired because your mind will be numb.
35:09
Then, you know, relax while making domain, watch a movie on
35:13
Netflix, you know, come back, do another hour.
35:16
Then relax one, make a bar. Then, I don't know, listen to
35:22
your favorite podcast, come back, do another one hour, then
35:26
relax, you know, go and hang out with your boys or you know, go
35:28
and call your girls, you know, come back that 9:00 to 10:00 do
35:32
one hour. You see that like that as you
35:34
don't space. I'm try the day.
35:35
That's how you done 4 hours. If each hour you are doing 5060
35:39
people. That's how you know one day you
35:42
don't like 200 contacts. It's not bad.
35:44
It's not bad at all. Slow it down.
35:47
Let's be effective. We don't have to blast it out to
35:52
the 2000. We don't have to finish those
35:53
2000 contacts today. We don't have to finish it
35:55
today. Space it out.
35:57
Give yourself time one week, two weeks.
36:00
Then remember the communication hierarchy.
36:01
There's some people who give good good money, big money, big
36:04
money. In fact, there's one of my
36:06
clients house former clients back in my event days, I went to
36:09
his houses guys a former governor.
36:11
When the person came to the team, the person didn't just
36:14
calm to say thank you order. The person came with the the
36:18
portraits. That's the first time I saw
36:19
portraits. That was I think 50 inches by I
36:23
can't remember, sharp, but big, big portrait, big all the way up
36:28
to my chest and I'm 61. I say I am 61.
36:35
That's how tall I am. The portrait was from the ground
36:37
all the way up to my chest as impressive.
36:40
And with the Photoshop, this thing, the former governor
36:43
sitting on a throne, you know, leopard skin looking
36:46
magnificent. Then of course he brought some
36:49
some wines and stuff like that. I said impressive.
36:54
So we should learn from those people.
36:57
So you have somebody that has been a good client, that has
37:00
been a you know that, you know, good, good, good, good money,
37:03
you know, and then significant changes coming up in your
37:06
business or you just want toast them or something, you know,
37:08
face to face. And then the person showed up
37:10
with a gift massive ass frame with some wine.
37:14
So for the customers that are worth it, communications
37:19
hierarchy face to face, go and see them for the next group of
37:25
people who are important, you know, give them a phone call.
37:28
Then for the rest of us that didn't do business with you,
37:29
because like this guy, I didn't do business with him at all.
37:32
So I understand. I may tell you whether I'm an
37:33
anyhow anyhow kind of person for those ones.
37:37
Copy, paste, edit. But this forwarding thing, this
37:41
forwarding madness, please, my brothers and sisters, those of
37:46
us in Nigeria, those of us in Ghana, those of us in South
37:50
Africa, those of us in Colombia, those of us in Brazil, those of
37:56
us in Venezuela, those of us in where else?
38:01
Kenya, Malawi, you know those of us who in our country WhatsApp,
38:07
WhatsApp, like our whole family is on WhatsApp, grandma is on
38:11
WhatsApp, parents on WhatsApp, great grandma is on WhatsApp,
38:15
the children in primary school, everybody's on WhatsApp.
38:17
You understand those are communities.
38:21
These are communities. Stop this forwarding madness.
38:25
The goal is not for to send it to as many people as possible.
38:28
The goal is when I send it, I want the person to read it and
38:31
digest it and take action. So remember that please.
38:35
So applying these principles can be tricky.
38:37
If you need me to look at your own particular circumstances,
38:40
like I said, connect, reach out to me, call me, send me a text
38:43
message, send me a WhatsApp message on 08064662140.
38:49
If you want a sale audit, you want me to audit any of your
38:51
business processes, it's not a problem.
38:53
WhatsApp me on the same number 08064662140.
38:58
You can only join my WhatsApp channel where I write routinely
39:01
dropping tips on these sorts of things.
39:03
Then send me a WhatsApp message and I'll hook you up.
39:05
So thank you very much for your time and attention.
39:09
I'll catch you all some other time.