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The Secret to Getting More Customers on WhatsApp
In regions like Africa and Latin America, WhatsApp has become an indispensable tool for business, though its potential is often undermined by poor execution. Many of you are trying to use the platform to grow your businesses, but I see too many entrepreneurs making the mistake of equating work with the sheer volume of messages sent. If you forward a single message to 2,000 contacts and 1,998 of them ignore or block you, you haven't done effective work; you’ve actually damaged your deliverability and sent negative signals to the platform’s algorithm.
To communicate effectively, you must…
The skinny
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