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Two People, $1.2M ARR, No Sales Team — Adam Holmgren (Fibbler) #009
Adam Holmgren built Fibbler to $1.2M ARR with one co-founder and no sales team. He is not an engineer. He spent ten years in B2B marketing, started the company on the side of a full-time job, and now ships more product features than his technical co-founder does. His first fifty customers came from a LinkedIn audience he built two years before there was a product. The first employee is being hired now, and the target is $10M ARR with fewer than five people.
His argument is that building stopped being the constraint. Around ten companies now do roughly what Fibbler does, and the features are…
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