Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The "Sesame Street" Kid: Growing Up and Getting Paid in Nigeria

Transcript

The "Sesame Street" Kid: Growing Up and Getting Paid in Nigeria · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the podcast.
• 0:03
  Today on the podcast, we're going to be talking about a few
• 0:06
  things, sales and marketing related and also navigating
• 0:11
  careers. Now, the reason why we're going
• 0:14
  to be talking about this today, by the way, it's a freestyle
• 0:16
  something, not a very structured episode.
• 0:19
  The reason why is because a listener of the podcast reached
• 0:22
  out to me. My name is Joy Noni.
• 0:26
  Sorry, I'm not. I know I'm not pronouncing your
• 0:27
  synonym correctly because I suspect she's Igbo from the
• 0:31
  eastern part of Nigeria. I suspect in fact, let me even
• 0:34
  go to LinkedIn profile now then be sure that I'm giving you guys
• 0:37
  the right information. Sorry, one moment I'm on my
• 0:41
  phone. I have to click through on her
• 0:43
  profile. OK.
• 0:45
  Yeah. So she is in a nugu state.
• 0:48
  Yeah. So she's in a nugu state.
• 0:50
  Well, let me assume that she's you both.
• 0:52
  Of course, you know, I might be wrong.
• 0:54
  So the listener of the podcast, Join Noni reached out to me on
• 0:57
  LinkedIn. She is a brand strategist.
• 1:00
  So please, you guys, go follow her, show her some love, and
• 1:03
  tell her that you found her from the podcast because I gave her a
• 1:07
  shout out. So she's a brand strategist, and
• 1:09
  she helps businesses to stand out by revealing their true
• 1:16
  value. Oh, sorry, apologies.
• 1:19
  I'm in the parking lot as usual because, you know, I'm running
• 1:21
  to and fro. And I just saw this message from
• 1:24
  Joyce. I said I'm just making this
• 1:26
  podcast recording Sharp, Sharp. So she's a brand strategist.
• 1:30
  He helps people to stand out by revealing their true value so
• 1:33
  that the right people can see them, can remember them and to
• 1:36
  choose them. So that is what Joy does.
• 1:39
  So follow her on LinkedIn, say hello, tell her that you heard
• 1:43
  from her over here on the podcast.
• 1:46
  So she reached out to me, we had a chat and I just thought it
• 1:48
  would be nice for me to come over here and make this podcast
• 1:51
  recording in case some of you have the same sort of questions
• 1:55
  that she has. So she sent a message and I
• 1:59
  responded by saying thanks for connecting.
• 2:01
  It's a pleasure to be a part of your network.
• 2:03
  Now I answer everybody like that, or rather I send everybody
• 2:07
  that message who reaches out to me because actually I am quite
• 2:10
  honoured, you know, whenever people find out and reach out to
• 2:12
  me, you know, it's not like I'm A Celebrity or anything.
• 2:14
  So actually it is an ought to be a part of your network.
• 2:17
  You know, I'm not forming politeness or, or anything.
• 2:21
  And so she responded. And from there, that's where the
• 2:24
  conversation started. Oh, by the way, my name is
• 2:27
  Tavishima Ayede. I'm the host of the podcast.
• 2:29
  I'm a former lawyer, now turned business consultant, and I make
• 2:34
  this podcast because I'm trying to solve business problems,
• 2:37
  especially business problems that can be solved by increasing
• 2:40
  your sales. So that's what this podcast is
• 2:43
  about. If this is your first time
• 2:44
  discovering the podcast, then please subscribe on Spotify, on
• 2:48
  YouTube, on Apple or any player of your choice.
• 2:51
  And not only that, tell your friends and your family members
• 2:54
  and your enemies as well, because when your enemies
• 2:57
  progress, when they grow, your business will grow as well.
• 3:00
  You know, I'll explain the physics about it later, but just
• 3:02
  remember, network effects, OK? Network effects, If your enemies
• 3:08
  grow, you will grow as well. I'll explain that later.
• 3:10
  So tell your enemies about the podcast too.
• 3:13
  Then, if you'd like to connect with me, just like Joy Noni did,
• 3:17
  my name is Tavishima Aidi. You can look for me on LinkedIn.
• 3:21
  I send a message out to everyone.
• 3:25
  And even if you don't receive a message from me, I'm sorry, you
• 3:27
  know, I'm human. Maybe one or two things fall
• 3:29
  through the cracks. Send me a message.
• 3:32
  I respond to everyone except if you are an idiot and you're
• 3:35
  rude, then I'll block you sharply.
• 3:37
  But really, I talk with anyone and I talk with everyone because
• 3:41
  I do not take this encouragement and I do not take this support
• 3:45
  for granted because of course, you know, I'm trying to grow the
• 3:48
  podcast. I'm trying to promote the
• 3:49
  podcast on my own. So I'm always chasing people to
• 3:52
  see how I can get more visibility for the podcast.
• 3:55
  So believe me, I do not take it for granted when you guys find
• 3:58
  me organically. I think I didn't chase you.
• 4:02
  You're the one who found me and you're not reaching out to me.
• 4:04
  I do not take it for granted. I actually value the support and
• 4:08
  I value the encouragement. So yeah, apart from LinkedIn,
• 4:12
  you can call me, send me a text message or a WhatsApp message on
• 4:15
  the 0806466 2140. If you have questions, you have
• 4:21
  comments, you have queries, you want us to collaborate on
• 4:23
  something or you want me to consult with you on something,
• 4:27
  then yeah, reach out to me. So Joyce said good morning Sir.
• 4:32
  I hope you're doing well. Me too.
• 4:34
  I hope I'm doing well. Actually.
• 4:36
  It's not bad, you know, generally just started, kids are
• 4:37
  back in school, paid school fees remaining small, now pay house
• 4:40
  rent no more. It's OK, we're alive and well.
• 4:42
  So that's good. So she said she wanted to ask me
• 4:45
  something if I don't mind. Yeah, sure.
• 4:47
  I have no problem. Ask your questions.
• 4:49
  I'll respond whenever I am free. And that's actually one of the
• 4:53
  reasons why I say send me a WhatsApp message, because if you
• 4:57
  try to call, I might be on the move.
• 4:58
  I might be in the middle of coaching engagement or in the
• 5:01
  middle of teaching classes or something.
• 5:04
  But if you send a WhatsApp message when I'm done, I can't
• 5:06
  respond. Now, I don't respond.
• 5:08
  I don't promise that I'm going to respond immediately, but in
• 5:14
  all past 48 hours, you hear from me, you will hear from me
• 5:18
  because I respond to all my messages.
• 5:20
  Remember, provided you're a reasonable human being, I you're
• 5:22
  not rude. You know, if you're rude or I
• 5:24
  think you're a 4 niner, you're a hot star or something, I'll
• 5:27
  block you sharply. I had to block somebody this
• 5:30
  week. Well, anyway, so Joy continues.
• 5:33
  She says you are a master at marketing.
• 5:36
  I know from listening to your podcast.
• 5:38
  However, you studied something entirely different in school.
• 5:42
  Now those of you who are trying to reach out to people that you
• 5:46
  respect online or people you think are influencers or even if
• 5:49
  you want to reach out to somebody in the flesh because
• 5:52
  right now, you know, those of you who listen regularly, you
• 5:56
  know, I told you guys yesterday was the day before yesterday
• 5:59
  that I want to be on other regular radio stations.
• 6:01
  And for one popular radio station chain that has stations
• 6:05
  in the east in Abuja and in Lagos, what?
• 6:07
  They're charging me for a 30 minute segment.
• 6:11
  They're charging me to M 2,000,000 per month, 2 point
• 6:15
  something million at the end of the year I need like is it 24.8
• 6:19
  million? I'll be 28.4 million.
• 6:21
  I can't remember sure, but that's how much they're charging
• 6:23
  me So myself I define money. So because of that, there's one
• 6:29
  of these guys from my popsies village I have to go and greet.
• 6:32
  You know how it is how to go and greet that guy.
• 6:34
  Let me see if I can raise some millions from him.
• 6:36
  So, you know, I've been telling you guys that look, flattery or
• 6:40
  being polite or whatever, it goes a long way because so many
• 6:44
  of you tried to reach out to me. And then your message is also,
• 6:47
  hello, my name is Judy. You know, I'm doing some
• 6:51
  business, blah, blah, blah. These are my problems.
• 6:53
  What is the top five ways to grow my business?
• 6:54
  Like, relax, some of you guys are just too abrupt.
• 6:57
  But you see this lady Joy, you see her approach?
• 7:00
  She started with flash, with flattery.
• 7:02
  She said I'm a master at marketing.
• 7:04
  Am I not a human being? How would I be flattered and
• 7:07
  open the message and continue to read.
• 7:10
  You can see that there's some simple principles that apply
• 7:15
  here. So you know when I say be human,
• 7:17
  be conversational. You know, a little bit of a
• 7:20
  flattery or talking about the other person never robbed you
• 7:22
  off the wrong way. So just like this guy from my
• 7:25
  property village now to go and greet.
• 7:26
  So I'm flattery too. Now before we settle down to
• 7:28
  business, I'm trying to raise like 28 M here so I can be on
• 7:32
  the radio if I just go in and say good morning, Sir, I'm from
• 7:37
  you know, your father and my father are from the same
• 7:39
  village. I need 28 million.
• 7:40
  How is that going to work? How?
• 7:44
  Anyway, let me continue. So she says your master
• 7:46
  marketing. So thank you very much for
• 7:49
  toasting me, Joy. It's nice to hear that if I want
• 7:51
  to go home, I'm going to show my wife this message.
• 7:52
  I'll say, babe, see this message.
• 7:55
  Can you see in this house you don't rate me, but outside
• 7:58
  people rate me. So I was like, so yeah, she said
• 8:05
  I studied something entirely different in school.
• 8:07
  And yes, she's correct. She's really, really correct.
• 8:10
  I studied law at Obafemi at World War University, so just
• 8:14
  the same normal law degree that everybody in Niger does.
• 8:19
  Then after that, I went to law school and then I served in keno
• 8:22
  for a bit, stayed behind for a while.
• 8:25
  Yeah. So that's it professionally.
• 8:26
  That's what I studied. Now later on, I would do my
• 8:29
  master's degree at the University of from Aberdeen in
• 8:34
  Scotland. And my master's was in oil and
• 8:36
  gas law and that's where I met my wife who's studied, I think
• 8:40
  she studied sustainable energy or renewable energy or something
• 8:43
  like that. So she was my senior by one
• 8:46
  year. So I like to tease my wife.
• 8:48
  I'm actually older than how, but when it comes to school, she
• 8:50
  actually, she's a sharp girl, so she ran through school quickly.
• 8:55
  So I actually tease my wife. I tell her that she likes her
• 8:57
  younger boys because she married her junior, because, you know,
• 9:01
  in law we have this seniority thing based on where you
• 9:03
  graduated. So my wife graduated ahead of
• 9:06
  me. So she's my senior even though I
• 9:09
  Senior High in age. So yeah, I like to tell her, I
• 9:11
  mean, I like older women, wink, wink.
• 9:15
  All right, where was I? So yes, Noni, you are correct.
• 9:19
  I actually studied something else.
• 9:21
  But it's something that you should know, especially people
• 9:24
  of our generation, you know, like I like to say I'm a Sesame
• 9:27
  Street kid, NT and Sesame Street.
• 9:29
  And that's because people who are born late 70s, early 80s,
• 9:32
  that's like that was our life. You know, you go to school, you
• 9:35
  come back home, you run around a bit, you run around a bit.
• 9:38
  Then 4:00, that's when they open the TV station with national
• 9:44
  anthem. After that, Sesame Street.
• 9:47
  Then, you know, you watch that for a while.
• 9:49
  Then I think like 5:00 they start sports and then your
• 9:52
  uncles take over the TV or you children, you go outside and
• 9:54
  play, you go and play football or, you know, climb trees or
• 9:57
  whatever. So I don't think you guys have
• 10:01
  to understand that, you know, nowadays people talk about doing
• 10:04
  what you love and blah, blah, blah, blah, blah.
• 10:06
  For us, when we're growing up, that was not the atmosphere in
• 10:09
  the air because, OK, the the military was in power.
• 10:18
  Things didn't seem to be going too well in Nigeria and on the
• 10:21
  African continent economically. How many it comes to civic
• 10:25
  rights and you know, things like that.
• 10:27
  So the future seemed bleak, or at least that is the that's the
• 10:31
  kind of thing that people used to push out that the future was
• 10:34
  bleak. So for people who could Jack by
• 10:37
  early, you know, they would like that.
• 10:40
  Some of my classmates who after primary school, yeah, they cut
• 10:43
  out, they left. There's some people who left in
• 10:46
  like junior secondary school, but you know, shark people Jack
• 10:48
  by. So this Jack by thing is not a
• 10:50
  new thing. You know, since I've been more
• 10:52
  people have been Jack by Jack by.
• 10:54
  So it's not new. So for us, you know, for me and
• 10:58
  my wife's generation, trying to decide on what to study was a
• 11:01
  much more pragmatic thing. Wasn't a matter of what's your
• 11:04
  passion, what do you love, blah, blah, blah.
• 11:06
  Because I was a quite a kid, but I also was a very talented kid.
• 11:10
  So I had some physical talents. Coach invited me to try out for
• 11:14
  the football team, but then somebody broke my nose.
• 11:17
  Well, not really broke my nose, but there was plenty of blood.
• 11:19
  And I said no, I'm not like, no, I love football, but it's not as
• 11:23
  much. But I had some physical skill,
• 11:25
  then I could draw a bit and I could rap a bit.
• 11:31
  And, you know, there are lots of things that I could do.
• 11:35
  But at the end of the day, I had to tell myself that, look, you
• 11:38
  know, looking around that environment at the time, I was
• 11:39
  like, OK, so you can rap and people respect you because, you
• 11:44
  know, you have flows. But you know, like on to what?
• 11:47
  I'll become a musician in Nigeria.
• 11:51
  OK, I can draw and people respect my skills, but I was
• 11:56
  like, OK, So what? I'm going to become an artist in
• 12:00
  Nigeria. And then, you know, obviously I
• 12:04
  was not in any football Academy or something, so athletics was
• 12:07
  out of the question. So I started thinking very
• 12:11
  pragmatically about what I was going to do when I grow up.
• 12:15
  And since I like philosophy and stuff like that, I thought I
• 12:17
  would study politics, philosophy, and economics.
• 12:21
  That was #1 or #2 I was going to study Canon law, but later on I
• 12:28
  would learn from my father that Canon law is mostly a Catholic
• 12:31
  thing. So if I study Canon law, you
• 12:33
  know, my, my employment opportunities would be limited.
• 12:37
  Then I will learn from my mom later on that if I studied
• 12:39
  politics, philosophy, and economics, that's really what I
• 12:42
  wanted to study. Mumsy told me that I would die a
• 12:45
  poor lecturer. That's what she said, because
• 12:48
  back then lecturers used to be poor.
• 12:50
  I mean, right now lecturers are bawling, flossing, especially
• 12:54
  private schools around now, but back then, you know, lecturers
• 12:57
  were poor and mom, she said that I would die a poor lecturer.
• 13:00
  So to be honest, my studying law was just, you know, how for do
• 13:05
  you know, you look around, what else will I do?
• 13:06
  So that's how I ended up studying law.
• 13:08
  So there was no passion, there was no love.
• 13:10
  There was no what's my greatest purpose?
• 13:12
  What did they put me on this earth to do?
• 13:14
  Something, something, something. So for for people in my
• 13:18
  generation, me, my wife, my classmates was a very practical
• 13:21
  or something. So those also ended up in law or
• 13:23
  accounting or medicine or engineering or geology or
• 13:27
  whatever. It was very, you know, fact
• 13:29
  based, practical based. As per this is where Niger is
• 13:33
  heading. Where can we locate ourselves?
• 13:35
  So that's the sort of thing. So yes, join on you.
• 13:39
  You're absolutely correct. I did not study marketing in
• 13:42
  school. My brother, however, studied
• 13:45
  business administration. So yes, he did have some
• 13:48
  marketing courses. So let's see.
• 13:54
  Yeah, I studied something entirely different in school and
• 13:57
  she said she in a similar situation.
• 13:58
  So I told her to send me a WhatsApp message so that we can
• 14:01
  keep on chatting because I already checked my my LinkedIn
• 14:05
  inbox. So she wanted to know how I
• 14:07
  found my way to marketing and how I discovered that I liked it
• 14:10
  and how I got started. So let's see.
• 14:16
  OK, so this is my response to her.
• 14:19
  So first of all, I told her, I responded, I said my story
• 14:23
  wahala. The reason why I say wahala is
• 14:25
  because I don't like. So excuse me, I don't like
• 14:27
  talking about my story. Well, first of all, because I
• 14:29
  don't think there's a story to tell.
• 14:31
  And also I think in business circles we have over glamorized
• 14:34
  this whole rags to riches something, something, something.
• 14:36
  So everybody wants to come up with an angle like, oh, I was
• 14:39
  abandoned as a child or oh, my parents got divorced or oh, I
• 14:43
  was abused as a child. Or oh, from rags to riches or
• 14:46
  oh, I came to Lagos with 500 and my pocket today I'm a
• 14:49
  millionaire and blah, blah, blah, blah, blah.
• 14:51
  And quite frankly, I think that's what we're done now.
• 14:54
  There are some people who have had significant difficulties and
• 14:57
  in fact we will make it harder for people who have significant
• 14:59
  difficulties to tell their story.
• 15:00
  So I'm not going to join that bandwagon.
• 15:02
  So there is no sob story. There is none.
• 15:06
  My childhood was happy and fine. Nobody sexually abused me, well,
• 15:11
  at least none that I know of. I didn't grow up in abject
• 15:16
  poverty. I didn't have only one pair of
• 15:18
  slippers. I didn't come to Lagos with only
• 15:21
  500 naira in my pocket. Like there's no sob story.
• 15:24
  So apart from the things that come out normally, you know,
• 15:27
  when I'm on stage or like now when people are talking to me
• 15:30
  one-on-one, there is no story to be told.
• 15:32
  Actually none. So that's what I told her.
• 15:35
  That's why I say my story, Wahala, because I have no story
• 15:40
  to tell. I'm just like you.
• 15:43
  You're Nigerian, right? I'm Nigerian.
• 15:45
  I'm just like you. You had loving parents, right?
• 15:48
  I had loving parents. I'm just like you.
• 15:50
  Did my parents struggle? Oh yeah, yeah, sure, sure, sure
• 15:52
  they did. Just like your parents did.
• 15:54
  I'm just like you. You schooled in Nigeria?
• 15:56
  Oh, yeah, I schooled in Nigeria too.
• 15:58
  I'm just like you. If you're those part of those
• 16:01
  Nigerians who schooled abroad, eventually I schooled abroad.
• 16:04
  I'm just like you. You're able to get a bit of an
• 16:07
  education. Yeah, sure.
• 16:08
  I got a bit of an education. I'm just like you.
• 16:11
  You're not thoroughly educated. I understand perfectly well.
• 16:14
  My father stopped at national diploma.
• 16:17
  So in a sense, you know, kind of I'm just like you.
• 16:22
  I also have cousins who decided they're not going to go to
• 16:24
  school anymore. And you know, we're still in the
• 16:26
  middle of some of those things because it has implications.
• 16:29
  So on whatever yardstick or whatever criteria or whatever,
• 16:35
  I'm just like you. I am you.
• 16:38
  That's the reason why I make the podcast and that's the reason
• 16:40
  why I'm flooring direct with you because I'm like you, I'm your
• 16:43
  brother. We can relate.
• 16:44
  So there's no need for me to have a story.
• 16:46
  And you know, you won't hear any story.
• 16:49
  What is important is what I know about sales and marketing and
• 16:51
  I'll do my best to continue talking about that once in a
• 16:54
  while. Some personal no gets you drop
• 16:55
  when they drop, no problem. But apart from that, I have no
• 16:58
  story and I'm not going on stage for some rags to riches
• 17:01
  something. Now, God willing, if I achieve
• 17:04
  my aim and I become a certified big boy, as in like me, Antonio
• 17:09
  Lumelu and Dan Gote, like all of us on the first name basis, you
• 17:13
  know, maybe when Dan Gote is, you know, in a bind, like he
• 17:18
  needs to be in Switzerland quick, quick.
• 17:19
  Like he can call me up. And I said, oh, damn, it's not a
• 17:21
  problem. You can have my private jet.
• 17:23
  It's all right. It's cool, you know, Or maybe
• 17:25
  Tony Alumelu wants to host his birthday bash, but maybe Tony's
• 17:28
  house is too small. And then Tony Alumelu wants to
• 17:31
  use my own house. I said, oh, yeah, Tony, no
• 17:32
  problem. Now we boys, we cool, you can
• 17:34
  use my house on the island. It's not a problem.
• 17:36
  It's not a problem. But don't worry, I'll take care
• 17:37
  of it. Just just go ahead, just use it.
• 17:40
  So if my plan works out and I come and certify big boy, I'm
• 17:44
  still not going to do that whole, you know, this is my
• 17:48
  story thing. You know, there is no story.
• 17:50
  What I know about sales and marketing, that's the most
• 17:52
  important thing. So my answer to her was there's
• 17:57
  no personal story. I didn't find sales and
• 18:00
  marketing. Sales and marketing found me and
• 18:03
  this is how it found me. For those of you who listen to
• 18:05
  the podcast, you already know my brother and I, we started trying
• 18:09
  to do a couple of businesses and we realized that we were
• 18:12
  struggling. The reason why I was struggling
• 18:14
  quite simply was because we could not sell or market
• 18:16
  ourselves. It is that simple.
• 18:17
  That is how sales and marketing found me.
• 18:21
  That's all. That is what began the journey.
• 18:24
  I was doing a couple of things correct and my brother kept
• 18:27
  trying to give me material to say read this thing.
• 18:29
  But I looked at it and I said this is Brian Tracy.
• 18:32
  Now what does a white boy have to teach me about selling and
• 18:35
  marketing Nigeria? I will not read this thing and I
• 18:37
  caught you doing my thing. After three years, I listened to
• 18:43
  The Psychology of Selling and I realized that oh, OK, my brother
• 18:47
  is actually correct. There are a couple of things
• 18:49
  that I can learn from this guy, even though he's a white dude
• 18:53
  and the guy is old guy is old as you know, as he's old.
• 18:59
  Even back then I thought he was old not to talk about now
• 19:01
  because Uncle Brian is still alive.
• 19:03
  I listen 2026. So that was when I now realized
• 19:08
  that como this thing that you say sales and marketing, even
• 19:12
  though there's an audible person who is talking about these
• 19:15
  things, this principle is actually apply in Niger.
• 19:17
  So the challenge now, yeah, the the the focus now is these
• 19:23
  things that they are saying that they are doing in America, in in
• 19:27
  Canada, in the UK, how we go apply these things in the
• 19:30
  Nigerian context, that's all. So that is what I started doing.
• 19:35
  I read Brian Tracy, the guy says this, is this OK, good.
• 19:38
  What's the corollary? How do we apply to Niger?
• 19:41
  I hear Grandka, don't say something.
• 19:43
  No problem. What's the levels?
• 19:46
  How do you apply to Niger? I read a book about sales and
• 19:48
  marketing. This is what they are saying in
• 19:50
  London, in New York, no problem. How are we going to apply that
• 19:53
  thing in Niger? That's how the thing started.
• 19:57
  I need fine sales and marketing. Sales and marketing found me.
• 20:00
  Two boys were trying to be in business or trying to set up
• 20:02
  their family right. And we realized that sales and
• 20:07
  marketing is the way. And that's why I keep saying
• 20:09
  that you people should stop deceiving yourselves.
• 20:11
  I started off after legal. I started off as a wedding
• 20:14
  photographer. Too many of you wedding
• 20:16
  photographers, you lie in love with cameras.
• 20:18
  Stop buying the most expensive camera on the market.
• 20:20
  It's not the camera that is keeping your career.
• 20:24
  Excuse me, Go online sales and marketing.
• 20:28
  Some of you think that you know, because your father quarreled
• 20:30
  with your uncle before he died or something, something
• 20:33
  undecided or the family doesn't like you.
• 20:36
  It's not spiritual forces that are holding you back.
• 20:38
  Go and learn sales or marketing, even if it's spiritual forces
• 20:43
  that are holding you back, but you learn sales and marketing.
• 20:45
  You learn the proper thing to do and then unite yourself with God
• 20:48
  who can hold you back. Who?
• 20:50
  It's not your family that is keeping you back.
• 20:54
  Then there's some people who think, oh, they don't have the
• 20:56
  right connects, they don't have the right education, you know,
• 20:58
  blah, blah, blah. No problem.
• 20:59
  Learn the little that you can about sales and marketing and
• 21:01
  then who can hold you back? I mean, I'm in Abuja, every day
• 21:05
  when I'm ready to go and drop my wife, I drive by.
• 21:07
  This passes guys building, what's his name?
• 21:10
  Cosmos. Cosmos.
• 21:12
  Cosmos. Maduka is in Maduka or Maducha.
• 21:14
  Sorry, forgive me Cos charis Cos cha.
• 21:20
  He did come from the right background.
• 21:22
  When learn sales and marketing, you can make something of
• 21:24
  yourself. So excuse me, how small?
• 21:28
  Qatar? Go and learn sales, go and learn
• 21:32
  marketing. So that's what started this, the
• 21:36
  journey of the podcast because lots of Nigerians don't know
• 21:39
  that it is that simple. Go and learn sales, go and learn
• 21:42
  marketing. If they're in photography,
• 21:44
  they'll start looking for a better camera.
• 21:46
  If they're in baking, they'll start looking for a better oven.
• 21:49
  If they're in retail, OK, well, location is good in retail, yes.
• 21:53
  Then retail. Don't start looking for the
• 21:55
  expensive storefront or whatever it is.
• 22:02
  All those things are good. Buy the camera if you can, rent
• 22:07
  the biggest shop in the best space in Abuja or in Lagos or
• 22:10
  nature if you can afford it, but go online sales and marketing.
• 22:14
  This is where a lot of us are struggling.
• 22:17
  That's what began the journey. Lots of Nigerians don't know
• 22:20
  that it is this simple. OK, well, let me not say it's
• 22:24
  this simple. I'm not trying to give the
• 22:26
  impression that you don't want to do any work.
• 22:28
  You have to do work. But this is the beginning.
• 22:31
  And that is how I started promoting this this gospel on
• 22:34
  the podcast. And it is a gospel.
• 22:36
  It's good news. Please, Christians, no vex.
• 22:38
  I'm not trying to say that Jesus and money are the same.
• 22:41
  Yeah, I'm being metaphorical here.
• 22:43
  That's how I started promoting this gospel.
• 22:48
  And I also told Joy that I'm really, really thankful.
• 22:53
  Very, very, very, very, very thankful because since I've been
• 22:57
  promoting this gospel, it's not been easy.
• 23:01
  The reason why this gospel, the reason why this podcast is
• 23:04
  catching on small, small is because of people like you, Joy,
• 23:09
  people like you who reach out and who encourage me, who say,
• 23:13
  oh boy, we cite you. Keep up the good work.
• 23:16
  That's why I continue. It's because of those of you who
• 23:20
  listen and those of you who say, ah, this is the correct guy and
• 23:24
  then we actually collaborate on one or two things and then I
• 23:26
  make some coins is because of people like you.
• 23:30
  Then there also people like you who never reach out to me, but
• 23:33
  who share it in different forums.
• 23:35
  That's how one day I was minding my business.
• 23:37
  One of my friends sent me a screenshot.
• 23:38
  I said, Hey, where did you see this?
• 23:40
  He said some guy, some random guy just shared this in my
• 23:42
  podcast. He said that these guys the way
• 23:44
  and the truth that all of when I listen to this podcast, the guy
• 23:49
  never reached out to me. He just discovered the podcast
• 23:52
  and he said that this thing is solid.
• 23:54
  He now shared it. I was ranting about my podcast
• 23:57
  that people should follow somebody who is now group who
• 23:59
  knows me now screenshot and sent it to me.
• 24:03
  So because of people argue that this podcast is really catching
• 24:05
  on and because of that, I said thank you very much for the
• 24:08
  encouragement. That's the reason why I asked
• 24:10
  all of you, even if it takes me 48 hours, even if it takes me
• 24:14
  one week, I'll respond to all the messages.
• 24:16
  And that's the reason why I give up my contact details.
• 24:18
  And I told you, Noni, send me a message on WhatsApp 08064662140.
• 24:25
  Well, let's let's continue to relate because, you know, I want
• 24:31
  to know some more about her situation.
• 24:37
  And that's just why I said send a WhatsApp message.
• 24:39
  If I'm busy, no problem. But eventually I'll be free,
• 24:42
  I'll be able to respond and we hope to continue the chat.
• 24:46
  So for those of you who've been along with me for the journey,
• 24:50
  as long as I reach out, Dad has been listening for three years.
• 24:53
  Thanks. I really love you guys, those of
• 24:56
  you who are discovering me, discovering me new or you find
• 24:59
  value in this thing. I mean, thanks.
• 25:00
  I still love you guys all the same.
• 25:02
  You are responsible for the growth of this podcast because
• 25:04
  believe I have tried to promote it on other avenues.
• 25:08
  There are some people who have podcast podcast syndication
• 25:13
  networks, you know, they come together and promote themselves.
• 25:15
  You know, I've tried, I reach out to a couple of people and I
• 25:18
  say, what's up? How can I get in, you know, but
• 25:25
  then it doesn't work out. In fact, there's one lady I
• 25:27
  reached out to. She has, I think, a newsletter
• 25:31
  that makes podcast recommendations and all or not,
• 25:33
  you know what I tried, I said, what's up?
• 25:36
  I see what you do is real nice. This is what I do.
• 25:41
  And so what's the what's the criteria I'd like to apply?
• 25:46
  If I even if he's paying himself, I'll pay.
• 25:50
  So I've been trying, I've been doing other avenues, but I've
• 25:53
  noticed that you know, different podcasts, promotion networks,
• 25:56
  different podcasts, creating lists and things like that, you
• 26:02
  know, somewhere I don't get on it or actually to be honest,
• 26:06
  maybe I've not been chasing them hard enough.
• 26:08
  Well, sure. What I'm just trying to say is
• 26:09
  that the reason why the podcast is growing is because of
• 26:11
  everyday all night Nigerians like Joy and you listening to
• 26:14
  the podcast. So I really value, I really
• 26:17
  value your support. I really do.
• 26:19
  So thank you very much for everyone who reaches out,
• 26:23
  everyone who loves the show, everyone who shares the show.
• 26:26
  So just in case you are like Joy and you are wondering who is
• 26:30
  this guy? What's the background?
• 26:33
  Yeah, that's the reason why I'm making today's podcast episode.
• 26:36
  But ordinarily I've done over 1300 episodes.
• 26:42
  I think it's only two where there's been a dedicated episode
• 26:45
  where I'm talking about myself. Ordinarily, I don't do this
• 26:47
  because you know, who I am or how I got here is not important.
• 26:51
  What I know is the most important thing.
• 26:53
  So that's why I come up here. I keep on sharing all these
• 26:56
  podcast episodes every other day.
• 26:58
  So thanks again, Joy Nani for reaching out.
• 27:00
  Remember, she's a brand strategist.
• 27:02
  Reach out to her on LinkedIn. Show us some love.
• 27:05
  You know, follow her. Who knows, maybe she might be
• 27:08
  able to help you with your brand.
• 27:12
  Bashar. Thanks to everyone who discovers
• 27:18
  the podcast and who supports me and who reaches out.
• 27:21
  Today's episode is dedicated to all of you.
• 27:24
  So if you want to be like Joy and you want to reach out to me,
• 27:29
  yeah, you can reach out on LinkedIn, but I respond quicker
• 27:32
  on WhatsApp and the phone number is 08064662140.
• 27:40
  So if you have a question, you have a comment, you have a
• 27:42
  query, you want us to collaborate on something, you
• 27:46
  want me to train your team, you want me to comes up with you on
• 27:48
  something, reach out, let's have a chat.
• 27:52
  Even if all you want to do is you want to say good morning,
• 27:58
  Sir, I, you know, I appreciate your work.
• 28:01
  Even if that is all you want to do, even even even that is much,
• 28:06
  much, much, much, much loved, much appreciated because
• 28:10
  somebody helped me this morning and that was all he came to say.
• 28:13
  His name is George. I'll use his son name because,
• 28:15
  you know, I didn't ask permission or anything, but
• 28:19
  that's all George's. George's reach out, say hey,
• 28:22
  what's up? Been listening to the podcast.
• 28:24
  You delivering value like I love what you do.
• 28:27
  Keep up the good work. Anyway, let me now turn this
• 28:33
  into a love fest. Basha, thank you to all of you
• 28:36
  who reach out. I'll do my best to keep the show
• 28:38
  going and I'll do my best to keep on dropping those Nuggets.
• 28:43
  So that's it. And that's all for today.
• 28:45
  Remember to subscribe Spotify, YouTube, Apple, any player of
• 28:49
  your choice, and also recommend the podcast.
• 28:52
  Oh, sorry for that whistling noise.
• 28:53
  That was one guy just reversing and he didn't fix his car.
• 28:56
  Wow, fix your car. Wow, oil those wheels.
• 28:59
  So what was that? I lost my train of thought.
• 29:07
  And Risha, thank you all very much for reaching out to
• 29:09
  subscribe. And then let your friends and
• 29:11
  family members know and let your enemies know as well.
• 29:13
  And this is the reason why it's called network effects.
• 29:16
  If you're hanging out with a group of let's say like 8 boys
• 29:19
  and then all 8 of you are broke, you know, the chances of all of
• 29:21
  you, all of you remaining broke, you know, is high.
• 29:24
  But if you're hanging out with eight boys and then four of you
• 29:27
  hammer and become billionaires, the fact that four of you don't
• 29:29
  hammer, the chances of the rest of you elevating, you know, it's
• 29:32
  now high. So that's the reason why you
• 29:33
  should actually let your enemies know when you discover good
• 29:35
  stuff. Because if your enemy succeeds
• 29:37
  you self, you also succeed. It's called network effects.
• 29:41
  The pool, the environment everywhere is upgrading.
• 29:44
  And then you you're in the environment, you self, you go to
• 29:46
  upgrade. So let your enemies know about
• 29:48
  this as well. If your enemies get rich, you
• 29:49
  get rich as well. So that's it.
• 29:51
  Thank you very much for listening.
• 29:52
  I'll catch you all some other time.