041 | Turning Marketing Spend Into Patient Volume w/ theChiroConsultant
Most chiropractors are scared to spend money on marketing — and the reason usually comes down to a bad experience, not bad math. In this episode, we're joined by Dylan Marchese and Trevor Johnson of The Chiro Consultant to break down why so many clinics get burned by agencies, and what separates the practices that see 3–10x returns from the ones that quietly bleed money every month. They walk through the four metrics that actually matter (lead volume, booking rate, show rate, and conversion), explain why cost-per-lead is a vanity metric that leads doctors to make bad decisions, and share real…
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