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The Fintech Sales Labyrinth: Conquering the Challenges of Selling Intangible Solutions in Nigeria
Selling Fintech in Nigeria: A Marathon, Not a Sprint Selling physical products or even services with tangible deliverables can be challenging, but when it comes to Fintech solutions in Nigeria, the game entirely changes. These innovative solutions deal with abstract concepts – intangible and complex ideas that require a unique sales approach. This episode equips you to conquer the complexities of Fintech sales in the Nigerian market. Here's what you'll learn: The Hidden Hurdle: Fintech solutions aren't like selling apples – you can't simply showcase a product and expect immediate buy-in. We…
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