Latest / GTM Made Simple / Your Company is One AI Feature Away From Dying
Transcript
- Every B2B founder or a CEO right now is one product update away from becoming a feature of chat GPT or cloud code. Another way to say this is that the biggest threat to your retention isn't your competitor. It's really a $20 per month tool that doesn't have any of those issues or any of those concerns and it does 80% of what you or your product does. And that's not just me saying and saying, "Well, let's go crazy and not have anything." But this is literally what happened in one of my CEO roundts. One of my good friends, CEO doing really well, said something that paused the entire conversation and everybody in that group just nodded in silence. Here's what she said. Customers are quietly cancelling [music] not because they found something better, but because they found something good enough. Now think about that. That distinction matters more now than ever before because most CEOs of big and small companies are realizing that well my competition is no longer somebody down the block or somebody with more money. It's actually this $20 tool that everybody seems to be using and they're dropping new features every day and how would I compete with that scale and that movement? Now we all have spent if you are in B2B or an executive for any length of time we all have spent building retention playbooks like around competitors like battle cards to take the competitor out. We have created onboarding process. We have created a customer success teams. We had more executive one-on-one relationship that will drive our business. But AI was designed in a completely different set of values and words. AI is now a threat. It's not a sales team that you can take down. It's not a demo that you can try to teach somebody to do better. It's literally has a completely different set of rules that it plays with. So if it works quietly, it just works until a renewal conversation comes in with your current customer who is quietly testing this new thing on the AI, maybe with an MCP server, maybe with a direct connect, maybe with something that he or she is trying to play agent work with. So the question really for you and every CEO that I [music] work with is is this is your product 10x better than the AI version of your product? But in terms of outcomes, is the time and effort saved by your customer today if they get almost 80% of what you're trying to do? Then you have a problem. If your product is doing so much better and it can and you are on the top, then you're fine. But if the answer is like, hey, we're working on it and our customers wouldn't want to switch. Well, that's the number one thing to fix before you touch your go to market strategy. And this is why I love this idea of running on GTMos because GTMOS is not a feature, not how marketing can be better than sales, not driving results for the sake of not launching another campaign. It's actually staying on top of your customer's mind so you can drive your business forward. Those eight questions on the GTMos are literally the way you should run your business. So, if you're ready and if you want to keep moving and not fall behind, go to rung gtmmo.com/move and there is an assessment we specifically designed for this. There are 2,000 companies who have done this already and are running on GTMos. So, I don't know what's stopping you, but you should go and do it. You should have your team do the assessment. It's absolutely free. And what it will do is give you a view into how you should go from a problem market fit to a product market fit. And if you're there, then from a product market fit to a platform market fit. It's fully customizable where you will be able to see what your next move should