Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Your Business Proposal Might Be Missing the Million-Dollar Question

Transcript

Why Your Business Proposal Might Be Missing the Million-Dollar Question · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the show. I am chilling at an undisclosed
• 0:05
  location in Abuja and it's really noisy where I am so I
• 0:09
  decided to step outside and make today's recording.
• 0:12
  Now if you are interested in free business education, that is
• 0:16
  the goal of the show. So don't worry, this is not a
• 0:18
  spy podcast. And if by the time we're done
• 0:22
  with the podcast, you like what you hear, then please share,
• 0:25
  promote and talk about the show so that your friends and family
• 0:28
  members in Nigeria and abroad can benefit from the questions
• 0:31
  that we tackle. They can do that by subscribing
• 0:34
  on Spotify, YouTube, Apple, or any player of their choice and
• 0:38
  you in particular, the person listening right now.
• 0:41
  If you have any sales or marketing questions, bring them
• 0:43
  to me. You can call, you can SMS, you
• 0:46
  can WhatsApp me on 08064662140. Now today on the show, Today on
• 0:55
  the podcast, we're going to look at questions from my radio show
• 0:59
  on Radio Maria 91.3 FM, Abuja. A listener of the show, Godwin
• 1:05
  from Guerinpa called in live on the show and we ended up
• 1:09
  tackling the question on the 15th of April 2025.
• 1:12
  Of course, we are past way past that at the date of this
• 1:15
  recording. But looking back, I think that
• 1:19
  the question that we tackled and the answers, the topics that we
• 1:22
  explored have some relevance for audiences today, whether on the
• 1:26
  radio or whether on the podcast. And so that's the reason why
• 1:31
  we're going to look at the question today.
• 1:33
  Now, this is the situation with my man.
• 1:36
  What's his name? Begins of try.
• 1:39
  I've forgotten his name. Hold on.
• 1:40
  I wrote it down somewhere. What is the guy's name?
• 1:45
  Godwin. Godwin from Warringah.
• 1:47
  Gigi. Yes.
• 1:49
  So this is the situation with my man Godwin from Warringah.
• 1:52
  He is an architect by training and he sells architectural
• 1:59
  models. And he has a proposal that he
• 2:02
  intends to use to raise finance for his business ideas.
• 2:06
  Now, my initial direction to him was to reach out to me later on
• 2:10
  so that we can chat some more on WhatsApp.
• 2:12
  Because the thing with live radio shows is, you know, people
• 2:15
  are trying to call. People are trying to call.
• 2:16
  So I can't really spend too much time on one particular person.
• 2:20
  There are some people that we can just, you know, get to the
• 2:23
  meat of the thing, you know, sharp, sharp.
• 2:24
  But therefore, other people. I really need to discuss some
• 2:27
  more because I need to understand his business goals.
• 2:30
  I need to understand his unique value proposition.
• 2:32
  Again on the podcast, when we say unique value proposition is
• 2:35
  just the answer to the question, why would anybody do business
• 2:38
  with you? That is what unique value
• 2:40
  proposition means. What is that value?
• 2:42
  What are the benefits that you provide to your potential
• 2:45
  customers, to your potential clients?
• 2:47
  That is the unique value proposition.
• 2:49
  So I need to understand what is UVP is I need to have a look at
• 2:52
  the proposal. You know, we need to discuss one
• 2:54
  or two things before I say or I run them like this or do it like
• 2:58
  that. Now thing is, he didn't reach
• 3:01
  out. So the episode, the answer that
• 3:04
  I gave, I'm on the air and what I'm saying over here on the
• 3:07
  podcast is purely speculative. So it means I'm just guessing.
• 3:12
  I'm assuming that when he called, I understood him
• 3:15
  correctly. So I didn't get to see his
• 3:17
  proposal. We didn't get to talk some more.
• 3:19
  I didn't get to understand some key things.
• 3:23
  So if he had sent me the proposal and if I had looked at
• 3:27
  the proposal and if we had got in touch on WhatsApp or maybe
• 3:31
  even phone call out of advice. And look, the main question when
• 3:36
  you have a proposal, the business plan or whatever, in
• 3:38
  this case, the main question you should answer is can you
• 3:41
  profitably sell architectural models for real estate?
• 3:45
  That's the Coco. That's the main question.
• 3:47
  In other words, is there a demand for this kind of stuff?
• 3:52
  How profitable is the market? Because these are the kind of
• 3:55
  considerations that make it likely whether people are going
• 3:59
  to give you money or not, whether people are going to
• 4:02
  finance your business idea or not.
• 4:04
  You people can understand clearly what an architectural
• 4:09
  model is and that people are willing to pay for this stuff.
• 4:12
  I mean, sure, no problem to give you money.
• 4:15
  So of course I also wanted to be clear on what an architectural
• 4:19
  model means because I was unclear.
• 4:24
  That's why I wanted more discussions on once because from
• 4:27
  the small ordinary everyday man understanding that I have.
• 4:32
  When you say architectural model, does it mean physical
• 4:36
  skilled replicas of building projects?
• 4:38
  Now what that means is of course physical something you can see.
• 4:41
  A skilled replica just means you make something small to give you
• 4:46
  an idea of how the big thing is going to look like.
• 4:49
  Now, the reason why that's the model of the definition of
• 4:52
  architectural model I know is because when I was in secondary
• 4:55
  school in Crested King College in Waghulada in Abuja, when we
• 5:00
  said architectural models, that was what we meant.
• 5:03
  But you understand that I left secondary school, like it's been
• 5:07
  a while, the meaning of terms change and you know, fashions
• 5:12
  change, all kinds of things change.
• 5:14
  So when people say architectural models nowadays, is that still
• 5:18
  what they mean that you have a physical replica, a smaller
• 5:22
  replica of what the development project is going to look like?
• 5:26
  Then another meaning of architectural models that I know
• 5:30
  is that when you have basically the same thing, but now it is a
• 5:33
  digital replica or a computer model of the building or of the
• 5:38
  development project. Now the reason why I know that
• 5:40
  is because by the time I got to OAU or bathroom at World War
• 5:44
  University after leaving secondary school, those are fine
• 5:47
  girl in architecture, I will say her name.
• 5:49
  Those are fine baby in architecture that I really,
• 5:51
  really liked and I used to go and hang around Archie
• 5:54
  department. But I I never had the the balls
• 5:58
  to, you know, to speak my mind, which is the reason why I keep
• 6:01
  telling you guys on the podcast, those of you who you know,
• 6:03
  there's a fine girl in your ambit and you're just keeping
• 6:06
  quiet. See, my friend, she won't she's
• 6:09
  not a mind reader. She's not really know what's on
• 6:10
  your heart. And it's something that even me
• 6:12
  and my wife quarreled about because in the early days, I was
• 6:16
  being a good friend. I was hanging around, you know,
• 6:18
  making one or two jokes and my wife was saying that, look, if
• 6:20
  you don't open your mouth and say what The thing is like, how
• 6:23
  is the babe supposed to know? And where my wife explained to
• 6:26
  me is this, that yes, sometimes you like a guy and then you put
• 6:29
  yourself forward and then the guy will say, I know you threw
• 6:31
  yourself at me. So realistically speaking, some
• 6:35
  babes will just pipe low. They self do chill where they
• 6:38
  are until you say something. So boys, young men, I'm talking
• 6:42
  from experience here. If you're feeling the babe say
• 6:45
  something, don't wait for her to fall into your lap.
• 6:49
  I mean, if he falls into your lap, you know, Oh well, I'm
• 6:51
  good, you know, you know, life's the good love story.
• 6:54
  But one more learn to shoot your shot.
• 6:57
  Basically, where was I? So now, because I was hanging
• 7:02
  around this babe in hockey department and now study hearing
• 7:05
  about architectural models. And I now could see that in
• 7:08
  between when I left secondary school and when I entered
• 7:11
  university, people are now doing the same thing.
• 7:13
  But I'm now doing it digital. You get a computer, I think used
• 7:17
  to be called an AutoCAD card, CAD, computer aided design, and
• 7:21
  they will build the whole thing on the computer.
• 7:25
  So in secondary school we used to use cardboard and glue to
• 7:28
  make these things. But the time we transition into
• 7:30
  university, everything was now doing digital.
• 7:33
  In fact, the gist I had then was that in some other countries
• 7:37
  that gone far, like in Japan, they would only do AutoCAD and
• 7:40
  you show how the thing would look.
• 7:41
  You even do digital simulation that if earthquake happens with
• 7:44
  the building stand, if a flood happens with the building stand.
• 7:48
  So they're doing all that cool stuff.
• 7:50
  Back then, you know, was a just to some of us, but you know, now
• 7:53
  it's commonplace. So I know it's not going to
• 7:55
  impress anybody, but sure. You know, when I finished
• 7:57
  secondary school, when we're into uni, these I mean for us in
• 8:01
  Niger, these were the like mind blowing frontiers that were
• 8:04
  happening at the time. Anyway, I'm not here to tell you
• 8:07
  about my love life. Where was I?
• 8:11
  So where was the architectural models?
• 8:13
  Now, for somebody like me who's you know, not to with the times
• 8:20
  when it's architectural models, those are the meanings that
• 8:23
  comes to my ear. So I need to have a conversation
• 8:25
  with him to even understand that.
• 8:26
  Look guy, when it's architectural models, what do
• 8:28
  you mean? What are you selling?
• 8:31
  Because that would determine the advice that I was going to give.
• 8:34
  So either way, no matter the meaning, we still have to ask
• 8:40
  that question, what makes your own models?
• 8:42
  What makes your own design unique?
• 8:45
  Because it's Niger, the number of lawyers that we graduate in
• 8:48
  this country, hundreds of thousands every year.
• 8:51
  The number of architects that we graduate in this country,
• 8:53
  hundreds of thousands every year.
• 8:55
  So lawyers and architects, there are plenty.
• 8:57
  Nigeria is not lacking architects.
• 8:59
  Nigeria is not lacking lawyers. I can tell you them all for
• 9:01
  free. Nigeria, OK, what I said,
• 9:04
  Nigeria is not lacking doctors, but unfortunately we are.
• 9:07
  We graduate hundreds of thousands of doctors, but it
• 9:09
  makes more sense for all of them to Jack by and we're earning
• 9:12
  dollars. So we're lacking doctors, but
• 9:15
  lawyers, architects, we have too much, too many.
• 9:18
  We can even sell the lawyers that we have, sell the
• 9:20
  architects we have and we'll still be fine.
• 9:23
  So given the fact that every single compound you look at,
• 9:26
  every single village you enter, every single state you go to,
• 9:30
  every single wherever you go, if you threw a stone into the, you
• 9:34
  know, threw a stone up and it in lands in the market, you hit an
• 9:36
  architect on the head course, architects and lawyers were
• 9:38
  plenty. So given the fact that we're
• 9:41
  plenty now, what makes you different, what makes your
• 9:45
  models, what makes your designs unique?
• 9:48
  What is the value of people going with you?
• 9:50
  You can see we're not going back to this whole UVP thing.
• 9:53
  Now, the reason why this is a question we need to ask is
• 9:55
  because there are already in house functions in property
• 10:00
  development firms in Abuja, in Lagos and wherever people
• 10:03
  already have architects and draftsmen on tap.
• 10:07
  Even though you say draftsman, you know a woman can be a
• 10:08
  draftsman too. That was just the old term.
• 10:10
  I don't know if they've changed it now, but back when I was, AI
• 10:14
  was an embryo and I used to follow my dad to building sites
• 10:18
  and things like that. That's what he used to call them
• 10:19
  draftsman. The architect is a professional,
• 10:21
  the draftsman knows small architecture and the draftsman
• 10:27
  also understands building and construction and stuff like
• 10:30
  that. So the draftsman, like he draws,
• 10:32
  but he's also a handyman, he's on site is one that is trying to
• 10:36
  make sure that everything is going OK.
• 10:39
  So they won't build a house and then the house will collapse
• 10:42
  like my neighbor's house that was now almost collapsing and it
• 10:46
  goes, it was in this country. Why was I?
• 10:51
  So any property development firm, any architectural firm,
• 10:54
  any whatever firm that you go to, they already have these
• 10:57
  people as member of staff that is already creating the
• 11:02
  architectural model. So if that's the case that
• 11:05
  people already have them on staff, why are people going to
• 11:07
  go with you? Whether it's physical mock up,
• 11:09
  whether it's digital simulation, why are people going to go with
• 11:12
  you? We need to answer this question.
• 11:14
  And nobody's going to give you money to start a business.
• 11:17
  If as far as they're concerned, if they look outside from their
• 11:21
  window or if they go to the neighbor's house or if they go
• 11:24
  to the open market or if they go anywhere, they can find another
• 11:28
  alternative, another replica, another competitor, another,
• 11:32
  there's someone else that looks exactly just like you don't give
• 11:35
  you money. You have to be sort of like a
• 11:39
  one in town for that to happen because nobody wants to give
• 11:42
  money that is going to go to waste.
• 11:45
  So if you can answer all these questions in your proposal, in
• 11:51
  your business plan, in your whatever and you can see how
• 11:53
  this has relevance for all of us.
• 11:55
  Because whether it is you're raising money to start your
• 11:57
  fashion business or even if you want to do business of a
• 12:01
  cleaning soakaway, you want to buy lorry.
• 12:05
  Maybe you notice that in your estate people don't really clean
• 12:07
  their soakaways. And so you know poo poo smell is
• 12:10
  smelling everywhere and you think on Monday is good
• 12:11
  business. If I buy a lorry and I'm
• 12:13
  charging each person 100,000 to clear the soakaway and on
• 12:18
  average each estate in Abuja has maybe like 50 soakaways and you
• 12:23
  can clear 1. So Kuwait per week, you know,
• 12:24
  and then you come up with a business plan.
• 12:26
  We still have to answer all these questions.
• 12:28
  What is the unique value proposition?
• 12:29
  Why are people going to do business with you?
• 12:32
  Because let's face it, so key way is it not a lorry and pump
• 12:36
  and then stuff, you know while people do business with you and
• 12:41
  not anybody else. So lots of questions that we
• 12:44
  have to answer before we can use our proposal, use our whatever
• 12:47
  to raise our finance. Now, other questions that we can
• 12:50
  look at or rather that he, my guy Godwin from grandpa would
• 12:55
  have to look at would be it also would have to be in the
• 12:58
  proposal, in the document how he's going to build this
• 13:01
  company. Are you going to build the
• 13:02
  company by partnering with existing developers or are you
• 13:05
  going to do this thing alone? Would be nice to answer that
• 13:08
  kind of question because your financiers, the people who I
• 13:10
  want to give you money, they'll want to know this kind of thing.
• 13:13
  How are you going to run display?
• 13:15
  A good idea is good people want to want to know how, how are you
• 13:18
  going to execute it Then if you're going to partner with
• 13:21
  existing developers, what is the plan for identifying developers,
• 13:26
  starting conversations with them, closing the deal with
• 13:28
  them, getting the thing moving? People want to know.
• 13:31
  Nobody wants to just give you like 10 M and then they don't
• 13:33
  know what the next step is. If you're going to do this
• 13:36
  alone, how you're going to use funds to build your company?
• 13:40
  And then of course, I'm also guessing in this kind of
• 13:43
  business where selling architect, architectural models,
• 13:45
  I'm assuming your financiers, someone will be curious, are you
• 13:48
  going to enter into property development eventually?
• 13:51
  Is it only these models you'll be selling?
• 13:54
  Abby, one day you will start developing these models,
• 13:57
  building them and trying to sell these projects.
• 14:00
  So these are questions that financiers, possible investors
• 14:04
  want to know. Even if the person is your rich
• 14:06
  uncle, you can't be assured your rich uncle wants to know one or
• 14:09
  two things. So you'd have to answer all
• 14:11
  these questions in the document. Then on a side note, on a
• 14:16
  personal note, this is one thing I mentioned.
• 14:19
  If I were trying to build a specialty design house in the
• 14:23
  architectural space in Nigeria, you know, to serve real estate
• 14:27
  in Nigeria. I think if you're going to go
• 14:30
  into it, it might be easier if you pursue A niche strategy
• 14:35
  because you remember we're trying to have a strong UVP
• 14:37
  here, unique value proposition. Why should somebody do business
• 14:40
  with you? And trying to pursue a niche in
• 14:44
  this space might make it easier. For instance, some of the niches
• 14:47
  that I thought of additional small research.
• 14:51
  Also looking around what's happening in Abuja, I'm not sure
• 14:53
  what's going on in Lagos, what's going on in Port Arcot, what's
• 14:56
  going on in Kano? What's going on in in Nugu?
• 15:00
  I'm not sure what's going on, but in Abuja and in Lagos, I've
• 15:04
  been hearing of luxury villas coming up.
• 15:07
  I've also been seeing eco friendly or eco friendly living,
• 15:11
  you know, smart housing, Internet of Things, all those,
• 15:13
  you know, 21st century houses connected to the Internet,
• 15:16
  automated houses, all those sorts of things are coming up in
• 15:18
  Abuja. In fact, the first real estate
• 15:20
  training that I did for Cairos Real Estate, that's the one that
• 15:25
  is owned by the bands that the first real estate company that I
• 15:29
  did training for. That's their whole thing.
• 15:32
  You know, smart houses, you know all those fancy houses where you
• 15:34
  entice and then you clap, all the lights come on and then the
• 15:37
  house is connected to the Internet.
• 15:40
  You know, you want to open your garage, you don't Houseboy
• 15:42
  doesn't have to raise it up. You just press the button pump
• 15:44
  and then the thing opens. You drive out all those fancy,
• 15:47
  fancy houses. So that's their thing.
• 15:49
  So it's becoming a thing in Abuja and I've heard just is
• 15:52
  also becoming a thing in Lagos. Well, I'll buy that kind of
• 15:59
  house anyway. It's not about me.
• 16:01
  So luxury villas, that one is there eco friendly, smart
• 16:05
  houses, Internet of Things that one is there affordable housing.
• 16:08
  Now that one has been there since like since I was a boy.
• 16:12
  We've been seeing them in Lagos Jack on the estate, you know,
• 16:16
  that's that's affordable housing.
• 16:17
  You know, mass housing in Abuja. There was some of those projects
• 16:21
  as well. What else?
• 16:23
  And then, you know, some people that trying to do their thing
• 16:27
  around innovative design. I haven't seen that kind of
• 16:29
  thing in Niger, but I know that in America and in UK there's
• 16:33
  some design houses, some architectural firms that, you
• 16:36
  know, that's their thing. You want something avant-garde,
• 16:38
  you want something that is unique, something, you know, a
• 16:41
  design that doesn't look like anything that is out there.
• 16:43
  You want your own house to be unique.
• 16:45
  You know, one in town so that when they see their house,
• 16:47
  they'll say that this is chief so, so, so and so's house.
• 16:49
  It is the only one in town. No other place, whether in
• 16:53
  America or in Zimbabwe or in Nigeria or in Australia, if you
• 16:56
  see this design, this is, this is a chief so so and so's house
• 17:01
  or ladies so so and so's house. So by niching down, you can
• 17:05
  start putting forward a clearer value proposition.
• 17:11
  That's my own opinion. Those of you who are architects,
• 17:15
  you know, you went to school because architects also have to
• 17:17
  do masters afterwards and I think some of you can do the
• 17:20
  business focused masters. So if you're one of those
• 17:22
  architects, you know, I beg give me up.
• 17:24
  I give my phone number at the beginning of the show and at the
• 17:26
  end of the show. So give me up if I'm missing
• 17:28
  something, you know, educate me. That's the point of the podcast.
• 17:31
  We're all learning and growing together.
• 17:33
  I'm giving out some of my knowledge.
• 17:34
  Once in a while I will say one or two things that you know are
• 17:38
  equal to Musean. When I'm Musean, you guys reach
• 17:41
  out to me and you know I learn and I grow as well.
• 17:44
  So in my opinion, the reason why I think niching down is the way
• 17:47
  to go is because most property development projects whether in
• 17:50
  Abuja or Lagos is just, they just look traditional, they just
• 17:52
  look basic. So the unique value proposition
• 17:56
  now could be that look, the reason why I'm asking people for
• 17:58
  money is because most designs in Abuja are traditional, they are
• 18:01
  basic. So if we want to really, really
• 18:04
  make money, we can make these designs and appeal to a wealthy
• 18:07
  clients base by using XYZ. You know, this kind of design
• 18:11
  principles to build luxury housing.
• 18:15
  Now an example of that is the World Trade Center in Abuja.
• 18:19
  That is the apple of my eye. Every time I drive past, I look
• 18:22
  at this place, I say, wow, that is high end.
• 18:27
  It's a high end luxury development.
• 18:29
  So they have different things there.
• 18:31
  In the World Trade Center in Abuja, they have standard
• 18:33
  apartments, they have duplexes, they have penthouses.
• 18:36
  Now the prices are as you can understand the prices are you
• 18:39
  know on the open up and of course the only charge in
• 18:43
  dollars. So one bedroom apartment there
• 18:46
  from what I saw online prices are around like under kind
• 18:50
  $100,000 dollars not 100,000 naira dollars.
• 18:55
  Then two-bedroom apartments prices can be like from that
• 19:00
  kind 1.6 M dollars not naira while talking dollars.
• 19:06
  Then 3 bedroom apartments you want to buy it outright prices
• 19:10
  between 1.7 to $2.1 million with AD, not an N with AD.
• 19:17
  Then 3 bedroom duplex could cost anything between 1.9 M dollars
• 19:24
  to 3.1 M in dollars. What else 5 bedroom duplex down
• 19:30
  is like 5 M dollars. Then this penthouse, that's the
• 19:33
  one that I want to buy when I arrive, you know, 5 bed, the
• 19:37
  penthouse is five bedroom, the six bedroom plus pool and villa.
• 19:40
  That's the one that I want to buy living on the top, on the
• 19:42
  top, top top high on the top in Abuja, anybody that is driving
• 19:46
  past to say Tara Shima is a big boy, he has arrived.
• 19:50
  So these are the most luxurious, the most expensive options but
• 19:55
  for that one you'll find the price online.
• 19:57
  You have to call him on his own bespoke and they will tell you
• 20:00
  what's up because. It's also going to be built to
• 20:03
  your own kind of specifications. So that's the one that I want to
• 20:06
  buy when I arrive, when I'm a big boy, when my container
• 20:09
  lands. So I'll be up there on the
• 20:12
  Heights, World Trade Center, top of the world, looking down at
• 20:15
  all of you commoners. I'll say, look, all of you
• 20:17
  peasants be there in my swimming pool sipping champagne.
• 20:21
  I say yes, I've made it anyway. My wife says that all that is
• 20:26
  too expensive, but what the heck, I don't care.
• 20:29
  I want to flex and when I get wealthy, I'm going to buy one.
• 20:33
  But my wife says the moment I start buying things like that
• 20:35
  should know that I have one side piece.
• 20:37
  I have one small girl on the side.
• 20:38
  And you know why woman, why do you assume this kind of guy just
• 20:41
  buy something? Just because, you know, those
• 20:44
  guys who wants to buy something must always be connected to
• 20:47
  small girls anyway. So what I'm trying to say is if
• 20:51
  you're the architect now or you're the developer and you get
• 20:55
  a reputation for designing these kind of things in this kind of
• 20:58
  space, that might be a compelling UVP around which you
• 21:02
  can build your business. Now look, you know what?
• 21:05
  Call up Kunle, call up Kemi, call up Ahmed, call up whatever
• 21:11
  those people that I was social sound so firm, you know, this is
• 21:14
  what they do. So I am thinking that you could
• 21:18
  build, you know, a UVPA reputation around those sorts of
• 21:22
  things. That's just my own guess.
• 21:25
  But anyway, Sha, those of you who went to school to go and
• 21:27
  study Aki, the thing main main, especially those of you who
• 21:31
  after that probably went to go and get an MBA in this regard, I
• 21:34
  bet you hit me up. Let me know the things that I
• 21:36
  said that makes sense. Let me know the thing that I
• 21:38
  said that didn't make sense, you know.
• 21:39
  Let me know. I am a sharpens iron, so let me
• 21:42
  learn. If nothing else, the more I
• 21:44
  learn, the smarter I get, the better I get, the quicker my
• 21:49
  money will come and the quicker I can buy my penthouse on the
• 21:52
  World Trade Center. Or by then Meyer says that the
• 21:55
  problem is that since it's called World Trade Center, that
• 21:57
  if people want to do another, you understand 911 that, you
• 22:01
  know, maybe they might say, OK, let me target Niger World Trade
• 22:04
  Center. But I tell her, no, that's not
• 22:05
  the case. I think 'cause Kenya, I think
• 22:07
  Kenya also has World Trade Center.
• 22:08
  So they probably will destroy those places first before they
• 22:11
  come here at Niger. I mean, who's looking at Niger
• 22:13
  anyway? Let me not take up too much of
• 22:16
  your time. So either way, when you're
• 22:17
  reaching out to me through the podcast or through the radio
• 22:20
  show, look, I beg, the more details you can give me, the
• 22:22
  better. So I can give answers that will
• 22:27
  be relevant and more tailored to your needs and more tailored to
• 22:30
  your business context. So that is all for today.
• 22:35
  If you have any sales and marketing questions, please
• 22:37
  bring them to me. You can call, you can SMS, you
• 22:39
  can won't have me on 08064662140.
• 22:44
  Thank you very much for your time and attention.
• 22:46
  I will catch you, dear listener, at the next episode.