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Your Sales Process Is Broken! Here’s What Today’s Borrowers Actually Want
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Episode Summary:
Most mortgage professionals think their biggest challenge is inventory or affordability, but the real problem might be hiding in plain sight: your sales process. In this episode, I sit down with Jake Vermillion, CMO of Mortgage Champions, to unpack why most loan officers are still selling like it’s 2021… and how that’s quietly destroying trust, pull-through, and long-term loyalty.
Jake reveals how…
The skinny
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