Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Are You Still Failing in Sales? (It's Not Your Fault)
Transcript
- 0:01Today on the podcast, we're going to look at the today's
- 0:04going to be the Part 2, basically where we're going to
- 0:07look at the proper perspective to have because sales and
- 0:10selling is hard. If this is your first time
- 0:14listening to the podcast. The reason why we're on the Part
- 0:162 today is because in the previous podcast episode, I was
- 0:19talking about a conversation that I had with a former student
- 0:23of mine who skipped a couple of classes.
- 0:25You know, we hooked up, we started talking and the reason
- 0:28why she skipped out on some of the classes basically was
- 0:30because she was trying to apply some of the things that we spoke
- 0:34about in our sessions and she found out that selling is hard.
- 0:38And so because of that, she was discouraged.
- 0:40So the previous podcast episode was the first part where we
- 0:44looked at the proper perspectives to have so that we
- 0:48can deal without reality. Because actually she is correct
- 0:52that sales, selling is hard. There's no business function
- 0:57that is easy. I'm just saying that there's a
- 1:01certain emotional tool or a personal tool that comes from
- 1:07selling that doesn't come from other thing other things.
- 1:09If you're in the branding department, in fact, in my own
- 1:11opinion, if you're in the branding department, man, life
- 1:14is easy for you. I swear, because you just sit
- 1:17down and design something. As long as you can justify your
- 1:19ideas to the orga, that's it. You're OK.
- 1:22If you're in marketing easy as long as you can say that we did
- 1:28this campaign, you think of 50,000 likes the million reach
- 1:31something something, something easy.
- 1:34But in sales to go outside and then try and sell you now reach
- 1:40your quota, then your sales manager will descend on you.
- 1:45Then in the monthly meeting, the organ will now be washing
- 1:48everybody down and then be abusing people again.
- 1:50Those of you that are responsible for selling, selling
- 1:55is hard. There's no part of business that
- 1:56is easy, but selling has a uniquely hard tinge to it.
- 2:02So in the previous podcast episode, I wanted to make sure
- 2:06that I set the right expectations so that those of
- 2:09you who are listening to the podcast would assume that
- 2:12because you know, I come here, I smile, you know, we chat, I talk
- 2:15about relationships, I talk about all kinds of things.
- 2:18You just assume that selling is going to be easy.
- 2:20I want to set up the right expectation that selling is hard
- 2:24now. Plus another reason why I wanted
- 2:25to do that is because one of my clients is looking to hire some
- 2:30people and I'm organizing a series of trainings that is
- 2:34going to start on the 12th of January in 2026.
- 2:38And people who pass through that training, especially people who
- 2:41don't mind work, looking for a sales role.
- 2:45I intend to take some people from that class and present them
- 2:49to my clients to say these are people who are passed through my
- 2:52program and I have vetted and I think they're going to make
- 2:55perfect candidates for what it is that you do.
- 2:59So the last broadcast episode was also to let you guys know
- 3:04now for those of you who are interested in taking part in
- 3:07this training, it's a paid training which is going to start
- 3:09on the 12th of January 2026. Or did you guys to have the
- 3:13right perspectives? So if you're a business owner,
- 3:17because already some business owners have already reached out
- 3:19to me, Joshua, thank you very much for reaching out and
- 3:22signifying that you're interested.
- 3:24You know, we're currently chatting already.
- 3:26So for business owners that have reached out, I want you people
- 3:29to know that this thing will be hard because it is going to be
- 3:34hard going to be hard. The proper perspective is we are
- 3:39trying to change our behavior small so that we can do some
- 3:42things consistently over time so that we can see results.
- 3:47Apart from that, part of the reasons why we fail in
- 3:49implementation is because we use wrong technique or we're using
- 3:55proper technique but we haven't tried enough reps, we haven't
- 3:59tried enough attempts. So these are the things that are
- 4:02going to be required for you to be successful in your business.
- 4:06So for those of you who reach out for the January 12th
- 4:08training 2026, please, this will not be child's play.
- 4:14You have to be disciplined, you have to be focused, you have to
- 4:18be ready to put in the work because I am not your guru, I am
- 4:22not your Messiah. There is no magic I will
- 4:24pronounce over your life that will cause your business to
- 4:26grow. None, there is none except those
- 4:32people who do jazz in you know Lagos.
- 4:34Those ones they can pronounce over your life.
- 4:36But just know that it comes at a cost.
- 4:39So don't go to those places. You will have to do the work.
- 4:45And if you're interested in the training, January 12th, 2026,
- 4:49remember, it's a paid program. You're an employee.
- 4:53You will have to do the work. There is nothing that I will rub
- 4:59on your head that will make you successful.
- 5:02So excuse me. And there is no admonishment
- 5:06that your guy will give you that will make you successful.
- 5:08It will still bore down to you at the end of the day.
- 5:11So if you're interested, you're willing to walk down this path
- 5:15and you think you have what it takes, reach out to me just like
- 5:18Joshua. Let's have a chat, let's see if
- 5:21we can handle it and let's see what we can achieve in 20260.
- 5:27By the way, I haven't even introduced myself.
- 5:29If you're listening to the show for the first time, my name is
- 5:31Tavishima Ayede. I am the host, obviously.
- 5:35I'm a former lawyer turned business consultant.
- 5:40And if you'd love to be in touch with me just like Joshua is and
- 5:44other people who are interested in being part of the January
- 5:4812th, 2026 cohort, you can call, send me a text message or a
- 5:53WhatsApp message on the 08064662140.
- 6:00Now, even if you don't want to be a part of the program, it's
- 6:03all right. I talk to anyone.
- 6:06Just call, send me a text message, send me a WhatsApp
- 6:08message. You have questions, you have
- 6:10comments, you have queries, whatever it is, reach out even
- 6:13if you just want to say hello. In fact, those of you who reach
- 6:15out to say hello, I won't lie, you guys really brighten up my
- 6:17day. Those of you who reach out and
- 6:18say, oh boy, I've been listening for a while, you know, big UPS.
- 6:21I like your stuff, you guys. I really appreciate you guys.
- 6:24I appreciate you guys. So reach out then if you're
- 6:29interested in these sorts of things, subscribe to the podcast
- 6:32on Spotify, YouTube, Apple, or any player of your choice,
- 6:36because every other day that is what we do over here on the
- 6:39podcast. We only talk about business
- 6:41problems, marketing problems, especially problems that can be
- 6:44solved by personal selling. And of course, for those of you
- 6:48who've been listening for a while, you know that personal
- 6:50selling are the techniques, the disciplines, the science, the
- 6:53art, where you are involved in a conversation with someone and
- 6:57you're trying to advance the sale, you're trying to advance
- 7:00your agenda, you're trying to build a relationship, you're
- 7:02trying to, you know, whatever it is.
- 7:06All right, so let's get back into it.
- 7:09Sales is hard. Last episode we went to do some
- 7:13of the dynamics, some of the reasons, some of the rationale
- 7:16behind why selling is hard. We started with some of the
- 7:21perspectives that you need to have, the proper perspectives
- 7:24that you need to have to deal with the fact that selling is
- 7:27hard because we cannot run away from the fact that selling is
- 7:31hard. We can't now.
- 7:36Unfortunately, my student came away with some emotional toll
- 7:42when she told me. I won't lie, I was sad.
- 7:45I was really, really sad. Really, really sad.
- 7:52I wish I could have just, you know, gone to our place, you
- 7:54know, let's sit down. Let's have no one-on-one.
- 7:55This one is not phone call conversation.
- 7:58Let me look you in the eye. You look me in the eye.
- 7:59Let's, let's hash this thing out.
- 8:00I was sad. She came away with some self
- 8:04doubt. She was feeling as if she was
- 8:07incompetent. And if you have passed through
- 8:13some of this because you're trying to grow your business,
- 8:15you know, you're studying new in the field.
- 8:18Let's say you see a catfish, I'll be you an architect.
- 8:21You trying to talk to some people, maybe talk to like 10
- 8:24people in a month and then the emotional bus boost that comes
- 8:27with it. And then people say, no,
- 8:29somebody says I'm not interested.
- 8:30Then next thing you find out that the person is using
- 8:33somebody else as the architect to design the house or to design
- 8:36the factory and you now start wondering that is in me that was
- 8:41going on. If you listen to yesterday's
- 8:46podcast episode, I want you to remember that it ain't none
- 8:50personal at all. If you haven't listened to the
- 8:53podcast episode, when you're done listening to this, listen
- 8:56to the yesterday's podcast episode so you can find out the
- 8:59real reason why sales is hard. Excuse me #1 is the statistical
- 9:04thing. And there's nothing we can do to
- 9:06change the statistics except if we start using proper technique
- 9:10and we start doing a significant number of attempts.
- 9:13So I said it in the last broadcast episode, and I'm going
- 9:16to say it again. Don't come and tell me that
- 9:18selling is hard. And then by the time you and I
- 9:20sit on and have a conversation, I find out that in December you
- 9:24only spoke to five people. Like, come on, be realistic.
- 9:27You want your business to blue and in a whole month, 20 working
- 9:31days, you only spoke to five people.
- 9:38You are not even giving yourself the chance to to to make this
- 9:43thing easier, easier on yourself.
- 9:44You'd like. I don't see the my loss of four
- 9:47words. I don't even know how to state
- 9:48it. Sufficient number of attempts,
- 9:52please. Sufficient number of attempts.
- 9:56Anyway, don't get caught up in the self doubt.
- 10:02I don't care. Don't get caught up in feeling
- 10:04incompetent. To get the right perspective, I
- 10:08want you to look at some other people who are in our sister
- 10:10disciplines. So business, you know those of
- 10:16us who are in business, we have some sister disciplines.
- 10:19One of them is the military, another one is sports, another
- 10:25one is music. So of you busy waiting
- 10:29concerning business and military, what's the connection
- 10:31between music and sports? Relax, I'm getting there and you
- 10:35will see why these are sister disciplines.
- 10:38The reason why business, military, sports, music, the
- 10:41reason why we are sister disciplines.
- 10:43There's also another one, but you know I can't say it over
- 10:46here for you know how I put it for public policy reasons I
- 10:51can't say it over here will be as if I'm endorsing some kind
- 10:53behavior. So the reason why all of us were
- 10:58sister disciplines is because these disciplines are
- 11:01performance disciplines, not knowledge disciplines.
- 11:05I repeat, there are some disciplines that are knowledge
- 11:08discipline. We know the thing.
- 11:12This one is not. We know the thing like
- 11:13accounting, that is a knowledge something.
- 11:16I know the thing. You either know it or you don't
- 11:20know. But business, military, sports,
- 11:24music, it is a performance discipline.
- 11:28It is not just what we know, but what we can do and how well we
- 11:33can do. So business is not just I know
- 11:35the thing, did I go out and get customers or not?
- 11:40I didn't get customers. My business will fail, finish
- 11:44performance discipline. The same thing with military is
- 11:46not a matter of knowing theory. Which one is battle formation?
- 11:49How do you assemble a gun? How do you cock a rifle?
- 11:52How do you do insurgency? How do you do is not just
- 11:54knowledge. I went there.
- 11:57Did I win the war or I didn't win the war?
- 11:59It's that simple. Performance, sports performance,
- 12:05discipline. It's not just a matter of do I
- 12:08know proper technique? If you ask me, I know dead, dead
- 12:12lifting, dead lifting techniques because I used to fool around
- 12:15with weights when I was in school.
- 12:16I know the technique, but if you put me on the mat and then you
- 12:20give me the weight, can I lift the weight or not?
- 12:25This one is no busy technique. Did I move that weight or did I
- 12:30did I move it or I didn't move it?
- 12:35Performance Niger people, we live football UFO cup.
- 12:42Everybody saying no ah, suppose use this kind of formation.
- 12:45You should have done like this, you should have substituted this
- 12:48guy. You should have theory.
- 12:50Everybody knows the theory by the end of the day.
- 12:53Performance. We went on the pitch, then we
- 12:55scored the goal, Abby We didn't score the goal performance.
- 12:58It's the same thing. Music.
- 12:59Everybody knows what good music sounds like, Abby.
- 13:02It sounds sweet, Abby But at the end of the day, the song did it
- 13:07Pop, Abby the song, No pop. If you're a classically trained
- 13:12musician, you know the performance that you give you.
- 13:14Wow the crowd, Abby. You know, wow, the crowd
- 13:17performance. So it looks as if not enjoying
- 13:21us, but actually business people, military people, sports
- 13:24people, music people, you know, we are, we are brother and
- 13:27sister. Well, let's say we are cousins.
- 13:29We are cousins. We are one family because we're
- 13:32in performance disciplines. We're not in knowledge
- 13:34disciplines. We're not knowledge disciplines.
- 13:39Now let us look at our brothers and sisters and let us see
- 13:44whether they think they easy for them or not.
- 13:46It will give us the right perspective that we should have
- 13:48when it comes to business because remember we are the same
- 13:51in the sense that we are a performance discipline.
- 13:54This one no be theory performance.
- 13:56Always remember that performance performance did we do Abby?
- 14:00We didn't do remember when I used to sell insurance sales
- 14:08meeting. If it comes down to breaking the
- 14:10sales technique, may I know the theory by the end of the day?
- 14:13Did I sell insurance? I be I didn't sell.
- 14:15That was a simple thing. You sell.
- 14:18I be you didn't sell. It's not, it's not about who
- 14:21knows? So let's look at business in
- 14:24general. That's some old statistics.
- 14:27Forgive me, I should have checked, but I didn't anyway.
- 14:30But people quote it all the time.
- 14:32And of course, these statistics are, of course, based in the
- 14:35West, you know, America, Western Europe, but you know, in a way
- 14:40humans are the same. So I'm assuming it's still the
- 14:42same in Nigeria as well in this part of the world.
- 14:45So there's some stats that say 60% of businesses fail within
- 14:49three years. Let me repeat, 60% of businesses
- 14:53fail within three years. And then some people say if you
- 14:56take it 15 years, then 90% of businesses fail or something
- 15:00like that. I can't remember those stats,
- 15:01but you can go check them out. Is it American?
- 15:05Is it Bureau of Statistics and be Bureau of Labor and
- 15:08Statistics or something like that?
- 15:09Anyway, some American thing, you know, just go on Google it.
- 15:11You'll find the stats. Even if I'm not correct, you see
- 15:15that it's close. So three years, 60% of
- 15:18businesses would die standard, 15 years, 99, sorry, not 9990%
- 15:24of of them who don't evaporate. And then the other part of the
- 15:29statistics is that most people will try three businesses before
- 15:33they succeed. So you guys hear that in three
- 15:36years 60% disappear, in 15 years 90% disappear.
- 15:41And then for most people you will try like two or three times
- 15:44before you hammer. Now with that in mind, can we
- 15:50see that even though selling is hard, if we look at our sisters
- 15:55in other, you know, we just step back and look at business in
- 15:58general, you know, can you see that?
- 16:01Yes, it's kind of rough. It just is what it is.
- 16:09Are we ready for the thing or why not?
- 16:11Which is why in the last podcast episode I said there are some of
- 16:15you that honestly speaking, I really think you should just
- 16:19give up this thing and just go and get your job.
- 16:22Jelly. It's not a problem.
- 16:26Instead of staying and struggling as a salesperson or
- 16:29struggling as an entrepreneur and not being able to meet your
- 16:32responsibilities. Sorry, 1 moment.
- 16:36OK, I'm back. I'm sorry about that.
- 16:38I'm making today's recording at home.
- 16:40And of course, the kids are home from break.
- 16:42It's a full house. So my older son needed to get
- 16:46something, needed my attention for something.
- 16:49So yeah. So we just ran through some
- 16:51stats together just to show you that if you look at our brothers
- 16:55and sisters, you see that, well, life is rough for them too.
- 16:58So it's just one of those things, we're either up for the
- 17:01challenge or we're not. Now let's look at sports.
- 17:04Sports is a performance thing. Now, let me give you an example.
- 17:08There's one of my classmates, BC, of course, our user surname.
- 17:14We went to school together, University of Aberdeen.
- 17:17And by the time BC's, because BC started having kids in Aberdeen,
- 17:22I mean, I didn't have kids until I came back here, they
- 17:25discovered that BC's child has some talent.
- 17:27You know, it's the way you just see some babies.
- 17:29You're like, did I just see something like be like, say this
- 17:35girl, she gets on kind talent. So of course they took her and
- 17:40tried out a couple of places and discovered that their daughter
- 17:44has serious gymnastic talent, serious, serious, serious
- 17:47gymnastic talent. And then they started training.
- 17:53Excuse me? So BC's daughter has been in
- 17:56training since like 4 years old. They don't go in Aberdeen.
- 18:00They moved to Canada and already they get on the wing competition
- 18:05here and there, you know, some small regional something.
- 18:09I was not surprised to find out that, you know, she'd only
- 18:13trained to become Olympic athletes.
- 18:14So God willing, you know, she'll make it.
- 18:19And if all goes well, one day when she's like 18-20, you see
- 18:22her on the stage and she erased the trophy.
- 18:26By the way, she's not going to raise the trophy for Nigeria.
- 18:28And those of you who are will be grumbling that we were not
- 18:31patriotic like Petrol Guinea. If they had come back home,
- 18:34where would the girls see training?
- 18:37Where would she see training to be able to develop her God-given
- 18:40talent? So me, I don't before, I don't
- 18:43be at all like, yeah, I'm here in Nigeria.
- 18:46And I believe that in Nigeria, that is where the best prospects
- 18:49are for me and a couple of other people.
- 18:51But for those of you who are in sports, huh, this was not a
- 18:55matter of patriotism. If you stay in Nigeria, where
- 18:57will you train? Who will train you on top which
- 19:00equipment? So in my own opinion, I don't
- 19:03blame those people. She should go out and hoist the
- 19:05trophy for Canada. When in Nigeria, we have an
- 19:08enabling environment, we can expect our sons and daughters to
- 19:11come back and start competing for the green, white, green for
- 19:14the Nigerian flag anyway. So when the time comes now she
- 19:18will hoist the the cop and she does how she become Olympic
- 19:23athlete for Canada. But you can see that the journey
- 19:28started from when from when she was four years old.
- 19:34When I was four years old, what I used to do was, you know, eat,
- 19:37pounded down, climb trees, what else destroy equipment in the
- 19:42house, you know, just normal life.
- 19:48But from 4, the girl has been getting into regimented
- 19:52lifestyle. Zoya, it's time to train.
- 19:56Go and warm up, go and stretch, go and do drill, Go and do this
- 19:59routine since she was four years old.
- 20:07Performance discipline. So it's no theory.
- 20:11It's the do. Excuse me.
- 20:14And she's been doing it since she was 4.
- 20:17So excuse me, I'm recovering from a cold.
- 20:20So when we see her hold the trophy at 18, at 20, the work
- 20:27started when she was 4, at four years old, I was still peeing on
- 20:32the bed. Yes, but she four years old,
- 20:40she's already in that adult life.
- 20:44Those of you who complain, you say I hate Mondays.
- 20:46What do you think her life was like?
- 20:48I hate Monday. You wake up, I say, oh God, it's
- 20:51Monday, I have to train. And apart from that she has to
- 20:54go to school because it's not as if her parents are millionaires.
- 20:56So she has to go to school as well now.
- 20:58So as you can pay for tutorial home, imagine the workload when
- 21:03that was necessary, you know, to hoist the crown of glory at the
- 21:06end of the day. Performance discipline.
- 21:10So you can see that for our brothers and sisters in sports
- 21:13is still rough for them too. Now music, yes, it's not just
- 21:17theory. Know your skills, know your
- 21:19chords, know your songwriting. No improvisation, know how to
- 21:25perform, you know. But hoisting, I say hoisting,
- 21:31you know, honing the aircraft takes a long time.
- 21:35For some people, it's decades in the making.
- 21:39Decades in the making. So yes, especially now that we
- 21:43all have Spotify, especially for those of you who are listening
- 21:45to this podcast on Spotify, you hear that somebody blows,
- 21:48somebody have 50,000 listens on Spotify and you just assume that
- 21:52it's something that happened overnight.
- 21:53Meanwhile, people have been fooling around, have been doing
- 21:57studio rats runs since, you know, maybe they're like, well,
- 22:02like, you know, 1314 there maybe are 20 something, you know, the
- 22:08the hammer, their star will shine, everything will align.
- 22:12Now you say God don't bless them and well, yeah, there's an
- 22:14element of God blessing. But really the guy has been
- 22:17doing has been living in the studio for a while, has been
- 22:24hustling. So it's almost 30 minutes.
- 22:30Let me know overstress it. But I believe that while I hope
- 22:34I've been able to point out to you guys that instead of staying
- 22:37where we are and feeling like we're incompetent, if we look
- 22:42around at our cousins military, sports, music, business as a
- 22:47whole, you will see that this thing is hard.
- 22:51And yeah, sometimes, you know, without ourselves, we cry small,
- 22:55but you wipe your eyes and you just own up that you don't want
- 23:00to be a part of this journey or you don't.
- 23:04For people who leave and go someplace, it's all right.
- 23:07It's not bad. Statistics are coming out in
- 23:10America about the rate of suicide among entrepreneurs, I
- 23:13think especially among male entrepreneurs in America.
- 23:18I don't know if it's going to be the same in Nigeria, if anybody
- 23:21even tries to do that research. But it's OK to say, you know
- 23:25what, I'm not going to put myself through all this stress.
- 23:28And then you go and apply to work in, send it back.
- 23:30It's all right. It's not biotic.
- 23:31You're not a failure, but the right perspective is.
- 23:37You just know that is going to be hard.
- 23:40But don't think of yourself as incompetent.
- 23:41No, no, no, no, no, no, no, no, no.
- 23:43I don't like you when I come across people and they think
- 23:45that they're incompetent. First of all, the knowledge.
- 23:50Did you have right knowledge? Were you using proper technique?
- 23:52Were you using proper strategy? And then were you giving
- 23:58yourself a sufficient number of attempts to even get to make
- 24:03this thing work? Please, if this is your first
- 24:06time listening to the podcast, listen to yesterday's episode.
- 24:08And remember, I'm not saying this thing to scare people away
- 24:15because like I said in yesterday's podcast episode, I
- 24:18like money. If you sign up to give me money,
- 24:21I will take the money. I just want to make sure that
- 24:23you have the right level of expectations because as much as
- 24:27I like money, I'm not a fraud and I don't want to defraud
- 24:30anybody and I don't want anybody to come and believe that.
- 24:34We'll sit down for two weeks and I'll give you some magic recipe.
- 24:38And by the time you alter that recipe and manifest your
- 24:41destiny, then your business will, you know, 10X or
- 24:44something. If there was that magic recipe,
- 24:47I won't be making this podcast. I would have been declaring
- 24:49nothing on to my life and 10X in my business every single day.
- 24:57So let me bring today's episode to a close.
- 25:00Sales is a performance sport. That is how you should think of
- 25:04it. So it's OK to feel bad.
- 25:07Everybody feels bad. We all have our up days and all
- 25:10have our down days. I mean, it's like me talking
- 25:13about sports. I play chess.
- 25:18I've not tried playing professionally.
- 25:19Well, I've got some skills. You know, we have up days, we
- 25:21have down days. There are days and my ratings go
- 25:24up. There is and my ratings go down.
- 25:26There are some days that I'm on the board and by the time I
- 25:29finish with the other person, yeah, I read their life history
- 25:32for them. Yeah, you understand, As in
- 25:34superior brushing. I brush the hell out of them.
- 25:37And then there's some days that you sit down at the board and
- 25:40then one small check away, somebody will come and disgrace
- 25:44you in front of everybody. 1234 before you know it, the board is
- 25:49just open. You're confused.
- 25:50Like what's happening, Does it, this small child I'm looking at
- 25:54in front of me that is doing me like this?
- 25:57The father or somebody. So we all have our ups and we
- 26:00all have our downs, but it's a performance sport, so we need
- 26:05plenty of repetition. We need the reps We need the
- 26:09reps You continue to repeat and repeat and repeat and you try.
- 26:13So for people who are in business three years on average,
- 26:17eventually something will click. For people who are in sports,
- 26:21it's a pity, but you know, some of them, four years old, they're
- 26:26already in training, getting in the reps For the military, it's
- 26:30the same thing every day. You run, you know, you do your
- 26:34jogging thing. Mummy, what I say, maker no.
- 26:36Corner water, wonderful. I go corner water, wonderful.
- 26:41You know, you go and do all those your drills, then you
- 26:44assemble your gun, you disassemble it, you cock it, you
- 26:46reload it, you put it down, you dismantle it.
- 26:48You go and do press up, do pull up.
- 26:51You go and learn warfare. Go and do this way.
- 26:53So every day we're putting in the reps so that when the time
- 26:58comes and they call you for service, your Ganat, your agile,
- 27:05your mobile, you're ready because you put in the reps The
- 27:08same thing for music, whether you guys know it or not.
- 27:13I'm willing to bet that as well as you're listening to this
- 27:16podcast episode right now, I'm willing to bet that Bono boy
- 27:20Davido Whiskey, I'm willing to bet that right now they're in
- 27:23the studio just playing around with beats writing songs.
- 27:28You know something something like they're not chilling.
- 27:31Yes, maybe they'll wake up late because I went to club last
- 27:34night, you know, hungover or whatever, but shot the winter
- 27:37studio today. I can't guarantee you the winter
- 27:39studio today they are putting in reps So girl producer, which
- 27:43beat do you have? Ah, correct.
- 27:44Then you know, freestyle, another person freestyle and you
- 27:47know, you keep fooling around, but sure, they're putting in the
- 27:50reps Sales is a performance sport.
- 27:56It's like we're trying to build muscle here.
- 27:57And when you're trying to build muscle in the gym is technique
- 28:01plus reps. So that's right perspective.
- 28:05Sales is hard. What I need is technique plus
- 28:08reps Reps just means repetition. Let me say it one more time,
- 28:13selling, it's hard. It's a performance sport.
- 28:16So therefore what we need is techniques plus repetition.
- 28:21Should I say at a final time in case there's somebody who hasn't
- 28:23quite got it, Sales is a performance sport and it is
- 28:27hard. So therefore, what we need is
- 28:30technique plus plenty of repetitions.
- 28:34So feel sad. It's OK to cry, but then
- 28:36eventually wipe your tears and you said this is what I signed
- 28:40on for. And then you start reviewing
- 28:43what's my technique on point? How many reps am I supposed to
- 28:47have? Did I put in the reps?
- 28:49Since we've already done 30 minutes now, let's explore some
- 28:52more that in tomorrow's podcast episode.
- 28:54And that will be the third and the final part on this topic.
- 28:58And after that, I'll go back to my usual bubbly, girful self.
- 29:02But also you remember please as selling it's hard.
- 29:06And for those of you who have listened to the last podcast
- 29:09episode and this podcast episode and you still want to give me a
- 29:12call, you still want to be considered for January 12th,
- 29:152026. You still want to be a part of
- 29:17the program, right? No problem, reach out, let's
- 29:20chat. I'd like to get to know you.
- 29:23I'd like to get to know what business you're involved in, how
- 29:27to get a sense of what, where you're trying to grow your
- 29:30business to. What kind of returns are you
- 29:32looking for? Where's your business suffering?
- 29:35We need to know all these things.
- 29:37It's part of the interview process before I take your money
- 29:40and before I let you in because I'm not a fraud.
- 29:44I don't want to bring you in with the wrong expectations.
- 29:47And I don't collect money if I don't think I can help you.
- 29:52So business owners, my name is Tavishy Magadi.
- 29:57The number is 08064662140. For those of you who want to be
- 30:04employees, you want to sell on behalf of someone else.
- 30:08Excuse me, you're thinking of making good Commission.
- 30:11Sell your product for somebody. The product is maybe you know,
- 30:1530-40. Your own take is, you know, 7
- 30:17percent, 10%, you know, do the math.
- 30:19You'll be able to sell two a month.
- 30:21Do the math. You're looking for that kind of
- 30:26opportunity and you want to learn how to sell on the phones
- 30:31because the focus is on people who think they can sell, who
- 30:36think they can grow their business by using the phone.
- 30:39That's the focus. So you want to be an employee?
- 30:42Reach out. I have a client who is looking
- 30:45for sales people who are revamping the sales team.
- 30:49They want fresh blood but want people who are disciplined.
- 30:53We want people who are willing to put in the work because mana
- 30:56is not going to fall from the sky.
- 31:02So call, send me a text message, send me a WhatsApp message on
- 31:0708064662140. I'm supposed to be saying one
- 31:17more thing but I've forgotten. Uh huh, Lagos.
- 31:20Now for those of you who are interested in the job
- 31:21opportunity because when Joshua reached out, you know, it's
- 31:24clearly Joshua wants to build his own business.
- 31:26But for those of you who are interested in the job
- 31:28opportunity, remember, please Lagos, Lagos only because my
- 31:33client is based in Lagos, most of their operations are in
- 31:36Lagos. So Lagos only then the job
- 31:43involves phone selling on the phone.
- 31:47So in other words, 9:00 in the morning, Monday to Friday, you
- 31:51are expected to have started making phone calls by 9:00.
- 31:56Not that you reach the office at 9:00, Not that you're signing in
- 32:00at 9:00. Not that you're booting your
- 32:03computer at 99 o'clock. You should have already started
- 32:08calling now because it is Lagos and because we want people in
- 32:14the office by 9 and because we want people in the office from
- 32:17Monday to Friday for the whole month, we are thinking of people
- 32:26who already live on the island or who live in Lakey who are
- 32:30close by. My client's office is in Osaka,
- 32:33London, so want it to be that you're not going to be stuck in
- 32:37traffic for two hours before you get to work.
- 32:43What are you spending a whole lot of money before you get to
- 32:46work? So for the employment part, we
- 32:53will be partial to people. In fact, we will only be talking
- 32:57to people who are based in Lagos and will be extremely partial to
- 33:01people who already live on the island, who live in Leckie, who
- 33:05live Shah, the offices in Osaka, London.
- 33:07If you think you're close enough, you know, when you spend
- 33:10one hour in traffic, 2 hours in traffic, 3 hours in traffic, or
- 33:14you'll be spending, you know, 200,000 naira a month on
- 33:17transport, then sure, no problem, reach out.
- 33:23But either way, I love meeting listeners of the podcast.
- 33:27So whether for the training, whether for the job or I just
- 33:31want to say hello, I definitely would like to hear from you.
- 33:34So thank you very much for your time and attention.
- 33:36I'll catch you some other time. And at the next episode, we will
- 33:40stop this depressing talk about how hard sales is.
- 33:44I just want to make sure that we have the right expectations for
- 33:51what is required to grow our businesses.
- 33:54So I'll catch you guys some other time.