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The WhatsApp Trap: How Nigerian Entrepreneurs Are Losing Customers. · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

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  Some of you Nigerian business people are trying to use
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  WhatsApp for business but your WhatsApp game is totally totally
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  wrong and that's the reason why I'm making today's episode.
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  So yes, apologies for those of you who do not like WhatsApp
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  episodes. Don't worry, I'm going to be
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  brief. This is another one of these
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  WhatsApp episodes and unfortunately, I'm going to keep
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  making them so long as I keep running into people who are
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  using WhatsApp for business but doing it in the wrong way.
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  Also, apologies because I'm making today's recording
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  out-of-the-box. I'm in church because my kids
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  are having cactus and classes, so I'm just in the parking lot
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  trying to get some work done. So back to what I said, some
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  Nigerian business people are using WhatsApp wrongly because
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  I'm currently talking to a business person.
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  I'm not going to use his name so that I don't embarrass him.
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  But just in case you're listening to this episode, well,
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  he's not a listener of the podcast, but just in case in the
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  future you listen to the episode and you're wondering, is it me?
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  Yes, boss, it is you if you're that guy in Abuja.
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  So he's a business person and he's involved in a couple of
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  businesses. And if you've been listening to
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  my podcast for any length of time, you already know that
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  that's a problem. And I'm not sure why it's a
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  problem. So he's one business person and
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  he's involved, first of all, in real estate and he wants to make
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  a lot of money from real estate. However, he's also involved in
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  affiliate marketing. Then he's also involved in
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  commodities trading, you know, like gold and precious metals.
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  Then he wants to get involved in trading forex.
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  Let's repeat. I'm beginning to find out now as
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  I track with more people in Niger that, you know, this is
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  not an anomaly, it's a pattern. You know, people believe that
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  all multiple sources of income are good.
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  And so because of that, they're trying to do 345 different
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  things. You don't realize that you're
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  spreading yourself too thin. You're not giving yourself the
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  room, you're not trying to give, you're not giving yourself the
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  grace to be able to build something into one stand alone
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  revenue stream first before you start looking for other things.
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  So you find Nigerian business people doing 23456789 different
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  things. So let me repeat, this guy is a
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  business person. He's based in Abuja and he's in
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  real estate confirmed. Then he's also in affiliate
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  marketing confirmed. Then he also does commodities
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  trading precious metals confirmed.
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  Then the one that he wants to do in the future is he now wants to
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  add trading in forex and trading in currency.
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  Now for those of you who are like this shop and who are
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  trying to use WhatsApp to promote your business, this is
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  the problem. You're doing so many businesses.
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  There's only one WhatsApp business handle.
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  I don't know if you can have 3456 different WhatsApp business
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  pages, but for now, this only has one WhatsApp business page.
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  Now the question is, what are you going to optimize that page,
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  that WhatsApp business profile, what will you optimize it
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  around? You put it there that you're a
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  real estate professional, you put it there that you're an
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  affiliate marketer. You put it there that you're a
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  commodities trader. How are you going to optimize
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  that handle when it comes to catalog?
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  Your product catalog is going to be a mishmash of everything.
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  It's going to be photo, photographs of real estate
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  development complexes in Abuja. You're going to have some stuff
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  there about you're trying to attract clients for affiliate
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  marketing. Then I don't even know how sharp
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  what I'm just trying to say is, OK, picture this, this is your
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  WhatsApp handle now. And I say optimize your WhatsApp
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  business profile. What are you going to optimize
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  it around? It will be easier if you just
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  pick one thing and then you optimize your WhatsApp business
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  profile around. By the way, when I say optimize,
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  I just mean make your profile look sweet so that when somebody
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  sees it, they will know that oh, this is what this guy is into.
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  This thing seems attractive. I want to learn some more.
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  Maybe I should click on something.
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  Maybe I should send him Adm to find out how much or how more,
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  you know, does he deliver to Sokoto or whatever.
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  So when I say optimize your WhatsApp business profile,
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  that's what I mean. Optimize your profile, make it
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  look sweet, make it look nice, make it look attractive.
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  Let somebody see, let them understand, let them be drawn in
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  and let them click on something or let them send you a message.
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  In clicking on something and in sending you a message, the
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  chances that you're going to start having business
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  conversations with people that will turn into a sale will
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  increase. So if you're in real estate,
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  you're in affiliate marketing, you're in commodities trading,
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  then you want to do forex, you are not using your WhatsApp
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  business profile effectively. If you're trying to promote
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  these four services on WhatsApp business, build it around one
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  thing. That way you're going to be able
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  to, you're going to be able to have more consistent messaging
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  because this because if you're using your WhatsApp business
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  profile, the assumption is that you're going to be sending
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  messages to people from time to time, you're going to have a
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  very scattered effect. If on Monday you send somebody
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  messages real estate, on Tuesday you send somebody messages
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  affiliate marketing, on Wednesday you send somebody
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  messages commodities trading, on Thursday you send somebody's
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  mess somebody messages forex trading, and then on Friday you
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  send somebody messages on, you know who knows what else.
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  Your messaging is inconsistent. Because your messaging is
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  inconsistent, it's hard to remember.
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  People can't remember. They can't peg you anywhere.
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  In their mind, they don't know exactly what it is that you
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  stand for, and because they don't know what it is that you
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  stand for, you're going to be hard to refer.
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  Nobody's going to want to refer you because nobody knows exactly
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  what it is that you do. In your own mind, you think it
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  is clear that what you do is real estate, affiliate
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  marketing, commodities trading, and currency trading.
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  In your mind, it's clear, but for someone who is on the
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  receiving end of seeing different kinds of posts every
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  day, receiving different kinds of messages from you, it is not
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  clear exactly what it is that you do.
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  And unfortunately, in this part of the world, people only refer
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  when they feel confident that you know what it is that you do.
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  If somebody wants to, let's say now my mom, she wants to enter
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  into commodities trading. Do you think I'm going to give
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  this guy's number to my mom? No, he's not focused.
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  He's all over the place. The average Nigerian, if they
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  want to enter into currency trading, forex trading, they
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  will look for the person who seems to be a currency, a forex
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  trading specialist. They will not talk to the person
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  who does forex and currency but once in a while does commodities
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  and who also does real estate and who also is into affiliate
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  marketing. Please make life easy for
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  yourself. Pick a lane, pick a struggle
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  when it comes to business, pick a lane first.
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  Let the things stand. You will diversify later.
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  So become a real estate guru or a mogul first.
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  Then when the real estate business is standing strong, you
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  have team members in place, you have standard operation
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  procedures in place, you have frameworks in in place.
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  The business does not need you. The thing is running on its own.
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  Then you can start becoming a commodities trader and that's a
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  separate line of business that you will build and it will
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  become strong. Then when you build a business
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  that does not require you to be there 247 and the commodities
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  trading business is standing strong, then you will now move
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  into affiliate marketing. When that one is now standing
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  strong, then you will now move into forex trading.
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  Then when the four or the five of them are standing strong,
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  people will now be introducing you as Odo go so, so, so and so
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  owner of ABC Group of companies. That's how you do it.
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  You don't start as owner group of companies.
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  You start as you build 1, you build 1, you build 1.
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  After you're successful, people will now start introducing you
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  as chief, so, so, so and so owner of group of companies.
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  That's how it works. So now what?
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  They didn't start with cement and trading and fuel and ports
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  and spaghetti and no, it was one after another after another.
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  Now people introduce him and say don't go to chairman or head of
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  Dango TE group of companies. That is how it is done.
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  Pick one thing, pick a struggle, make your life easy, please.
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  Also, if you're going to use WhatsApp for business, they have
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  a WhatsApp business profile and you build it around one thing.
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  It'll be easier to consistently ask for the sale.
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  You can't be sending people messages every single sale.
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  I beg Bros buy from me. But today you're selling real
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  estate, tomorrow you send messages, I beg buy from me.
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  It's affiliate marketing. Then Thursday you send another
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  set of messages, I beg buy from me or attend a meeting.
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  The meeting is now about commodities trading.
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  How do you think you're going to be able to get people to buy
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  from you? Pick one thing, optimize your
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  WhatsApp business profile around that thing.
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  Your messaging will be more consistent.
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  It will be easier. People remember you easier.
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  They will know what it is you do, They'll categorize you in
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  their minds. It'll be easy to refer, and
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  you'll be able to ask for the sale much more consistently.
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  Now here's also another thing that this guy is doing that is
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  kind of confusing. Well, not confusing for me, but
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  trust me, it's confusing for other people.
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  Now, this guy says he's into real estate, he's into affiliate
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  marketing, he's into commodities trading.
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  Then he also wants to get involved in forex trading.
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  However, these are the daily messages that he sends.
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  I just scroll through my phone just to pick the last couple.
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  He sends daily messages around Scripture.
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  He has sent me messages, broadcast messages, of course.
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  So he's broadcasting to people around End Times from the Book
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  of Revelations. Then he's also sending messages
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  around diligence from the book of Proverbs.
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  Then he's also sending messages around destiny and around
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  prosperity gospel from the book of Deuteronomy.
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  Then he's also sending messages from Pastor WF Kumui.
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  Let me repeat, this is somebody who is a business person in
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  Nigeria who says he's into real estate, affiliate marketing,
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  commodities trading. He wants to enter into forex
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  trading, but the messages that he sends every single day are
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  around the end times Book of Revelations, diligence from the
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  book of Proverbs, Manifesting Your Destiny from the book of
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  Deuteronomy, and then messages from Pastor WF Kumi.
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  And he's also sending people to Pastor WF Kumi's Facebook page.
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  Is this how to use your WhatsApp for business?
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  A lot of you listening to this podcast right now are currently
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  doing the same thing that this guy is doing.
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  And by the way, these daily messages are also listed all
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  solicited just means I no send you.
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  I didn't ask you. I didn't ask for it.
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  So whether you like it or not, you're receiving messages from
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  this guy every single day if you're on this contact list.
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  Now, what most people do with unsolicited messages, they
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  ignore, or they spam, or they move the person to archive, or
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  they block. Either way, you are hampering
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  what is called deliverability. Durability just means that
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  you're sending messages and you hope that people will see the
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  message. You hope that people will read
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  the message. You hope that people will take
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  action on the message. That's why you're sending
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  business messages. Now, if you're sending messages
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  and people are ignoring you, which means they know they see
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  you again, like you're just in a mental haze when they just see
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  your name, you know, they just scroll on by or they click on
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  spam and then they report you to WhatsApp as spam.
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  You don't know, but WhatsApp is getting the message that you're
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  spam. Then they move you into archive.
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  That means you're not even showing up in their inbox at all
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  at all. Or they block you, they report
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  you to WhatsApp. Can't you say that you're
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  hurting your deliverability? People are not seeing your
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  messages, They are not reading your messages.
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  And so when you want them to take a course of action from a
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  business point of view, when you want them to book a consultation
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  with you, when you want them to buy from you, when you're trying
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  to notify them about your promotions, they are not seeing
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  your messages. You are severely hampering your
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  deliverability. This is a bad way to stay top of
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  mind by sending unsolicited messages that are not even
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  concerned with what you say your main business purposes.
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  Lots of you are making this mistake.
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  Stop it today. You are confusing your contacts
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  and this is a bad way to stay top of mind if you're going to
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  be sending daily messages. Your positioning or your
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  messaging should be around some core ideas that you want to be
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  associated with. So if you want to be an apostle
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  for Christ, optimize your profile accordingly and make
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  sure that your messaging is centred around that.
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  Let people expect that from you. Try to get a certain level of
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  buy in, maybe even create a WhatsApp channel or something so
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  that people who want to opt in can opt in, and then you will be
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  effective as an apostle for Christ.
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  Don't start by saying you're a business person.
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  You don't even select one kind of business and then you're
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  trying to send messages every day because you're trying to
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  talk about the end times. You're not being effective for
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  Christ. You're not making progress for
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  yourself. You're not making progress.
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  You're neither here nor there. So what core ideas you want to
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  be associated with for the purpose of this podcast, I'm
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  assuming that want to be associated with making money.
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  So let's say that he wants to use this for let's pick Elaine,
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  let's pick real estate. So optimizing the profile means,
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  of course, you know, a nice profile picture or maybe even a
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  logo for the real estate company that he works for.
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  Then in the catalog, you're going to have nice pictures
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  around real estate development. What are they called?
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  Projects that are currently available, you know under your
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  your company projects that you guys are currently working on,
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  projects that have been completed, how much it costs,
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  how you know people can click through to start a conversation
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  with you or something like that. So the profile, sorry, the
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  catalog is looking all nice. Then what you do is you send
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  messaging to keep you top of mind, but the messaging will be
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  around real estate. By the way, don't be sending on
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  solicited messages, but assuming you're going to be sending on
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  solicited messages, it will be better that you're sending
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  messages around, for instance, how you can use real estate as
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  an investment tool or how you can use real estate to acquire
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  wealth. At least you're sending those
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  kinds of messages every day. People know how to categorize
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  you. They know how to slot you.
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  If anybody thinks oh I want to move house, I want to buy a
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  house or want to sell a plot of land, they will think of you.
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  You can also send messages about how to avoid land 419 in case
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  you want to buy land in Abuja or buy land in Lagos or buy land in
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  wherever. Messages like that, people will
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  know that look, anything will concern land that they should
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  call you first because you are the guy.
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  You can also be dropping messages about the different
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  kinds of facilities, you know, maybe federal government
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  programs for instance, that help you to acquire real estate easy.
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  Like under this current government, they have this thing
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  under the Ministry of Finance that has a real estate
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  investment trust that is open to, it's supposed to be for low
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  income earners, you know, so if you're in real estate, these are
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  the kind of messages you're sending every single day.
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  People now know that you are the real estate specialist and when
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  there is anything that is real estate related where people want
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  to buy land, they want to sell land, they want to buy a house,
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  they want to sell house, they want anything property related.
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  If this is the kind of messages that you're sending, people know
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  that you're the very guy and then they reach out to you.
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  So this is one way that lots of business owners are using
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  WhatsApp for business, but the wrong way in Nigeria or Ghana or
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  South Africa or Mexico or wherever, you know, it's a
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  universal problem. So and then let me stop here so
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  that this profile as a profile so that this podcast episode
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  doesn't become unduly lengthy. Now, if you're trying to use
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  WhatsApp for business, excuse me, and you're not sure if
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  you're doing it right or you're looking for ways to overcome
• 17:08
  some of these mistakes, then call me, send me a text message
• 17:11
  or a WhatsApp message on 0806462140.
• 17:18
  Let's see if we can sort your business out right now.
• 17:20
  If some of you are scared because I sound expensive, that
• 17:23
  is not a problem. I'm actually moderately priced.
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  But even then, I answer questions for free.
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  It's just that if you want free coaching, free advice, I will
• 17:31
  answer one question and one question only.
• 17:34
  So feel free reach out 08064662140.
• 17:40
  But please, pick a lane, pick one thing, optimize your
• 17:44
  WhatsApp business profile around that thing.
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  Don't send optimized, sorry. Don't send unsolicited messages.
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  Look for a certain level of buy in.
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  Maybe even create a WhatsApp channel so that people who are
• 17:56
  interested can be put there. Then your daily messaging should
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  be around core ideas that are related to this chief business
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  thing that you want to do. Now, if you don't want to be
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  your WhatsApp business page should be for business.
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  You want to be for something else.
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  You want it to be for Christ. You want to be a missionary.
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  It's the same thing as well. Optimize your WhatsApp business
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  page around your faith in Jesus Christ.
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  Then don't select sorry, don't send unsolicited messages.
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  Create a WhatsApp channel, put people there and then every
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  single day you cannot be sending messages about the end times
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  that the end of the world is here.
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  Or this is how you should make money from Book of Deuteronomy,
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  or This is why you should go to dub Pastor WF Kumi's church.
• 18:40
  So that's it and that's all. Remember, reach me, call me,
• 18:43
  connect with me, send me a text message, send me a WhatsApp
• 18:46
  message on 08064662140. Thanks for your time and
• 18:51
  attention. I'll catch you also on the
• 18:52
  episode.