Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
The WhatsApp Trap: How Nigerian Entrepreneurs Are Losing Customers.
This podcast highlights the mistakes many Nigerian business owners make on WhatsApp. The main takeaway is that trying to sell everything to everyone makes you look like an amateur. To grow, you need to pick one lane and stay in it until you’ve mastered it.
Key Mistakes to Avoid:
* The "Everything" Seller: If your WhatsApp status shows you selling real estate, then bags, then skincare, you confuse your customers. They won’t know what you are actually an expert in.
* Spamming Broadcasts: Sending unsolicited messages—especially daily prayers or religious content—is a quick way to get blocked…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.