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What's up eBay Live? Taking stock six months after the launch #LTM151"
Live commerce in Europe is still too often viewed through an Asian lens - and that's exactly the problem. In this episode, Ingrid sits down with Lara Day, who has been building eBay Live in Germany for the past year, six months after the official launch. They explore why the European model needs its own logic and can't simply be a watered-down version of the Asian one.
They discuss why re-commerce, secondhand and fashion are the natural entry points for live commerce in Europe - not because of entertainment value, but because live commerce solves a trust problem that static product images…
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