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Why You Shouldn’t Become an Influencer: A reality check before you quit your day job. · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the podcast.
• 0:03
  Today I just want to give some random thoughts about content
• 0:07
  creation as a business model. Now, the reason why I'm looking
• 0:11
  at that today, Oh, by the way, apologies.
• 0:13
  I'm making today's recording in a parking lot.
• 0:15
  I have a meeting that I came way early for, so I figured I just
• 0:22
  chill in the car, make a recording, you know, before I go
• 0:24
  upstairs anyway, So I was listening to the Honest Bunch
• 0:29
  podcast last night. It's one of these.
• 0:33
  It's definitely within the top three, maybe top five Nigerian
• 0:37
  podcast. In case you haven't heard of it,
• 0:39
  it it's a just podcast. It's not a business podcast now.
• 0:42
  I started listening to it back when Nidhu Wasobi I was on it
• 0:46
  because you know, those of you who listen to the podcast, you
• 0:49
  know that I used to be based in Lagos for a while.
• 0:52
  So that's when I knew of Nidu was Obia.
• 0:54
  And so of course, you know, as the guy, don't they grew as the
• 0:56
  guy, don't they progress. You know, those of us who knew
• 0:59
  him from from small, not like I know him, you understand, but
• 1:03
  you know, when he started his career.
• 1:05
  So because of that, you know, my has always been wherever the guy
• 1:09
  is because I think I think he's he's doing great things anyway,
• 1:13
  so he used to be on his podcast with some other some other guys,
• 1:18
  four other people and any later on he left the podcast.
• 1:22
  So he's not there anymore. Just in case you go and check on
• 1:26
  his bunch podcast and you see that Nidua Zubia is no longer
• 1:29
  there. So I think now is Daddy Freeze.
• 1:31
  I think, I think he used to be with maybe like cool FM or
• 1:35
  something, but it's all the same radio family because I hear that
• 1:38
  cool FM, Wazobia FM, Nigeria info and you know, all that
• 1:43
  heard it's all owned by the the same guy, the same group, by the
• 1:46
  way. I think that that's a brilliant
• 1:48
  business strategy, by the way, because this guy came into
• 1:52
  here's a Lebanese dude, not even the Nigerian that he came into
• 1:55
  the radio space, you know, back when Niger was opening up was
• 1:59
  liberalizing, you know, after the military, after the military
• 2:03
  era. And so this guy started with
• 2:05
  cool FM and cool FM pops, you know, but cool FM was kind of
• 2:09
  cool with like the middle class kids, you know, that kind of
• 2:11
  thing. So eventually they're like, I
• 2:13
  know that they need to open the route.
• 2:15
  They need to appeal to the less affluent sides of the market.
• 2:20
  And then what? That's when was Obia FM now came
• 2:24
  on the scene and then, but cool FM was a, was a, how I put it
• 2:30
  was like music and entertainment.
• 2:32
  And so they figured, you know, there's other segments of the
• 2:34
  market that they can capture. And so Nigeria info now came up
• 2:39
  sort of like a, a business and political kind of station.
• 2:43
  So you see, as you know, just one guy, you know, and he's able
• 2:48
  to use 3-4 radio stations to cover different segments of the
• 2:52
  market. And that's one of the reasons
• 2:54
  why the you know, the the radio stations in that family, you
• 2:59
  know, cool FM Nigeria for Wasobia, blah, blah, blah.
• 3:03
  You know, that's why that's a valuable real estate because one
• 3:05
  guy, they control different segments of the market.
• 3:09
  So whenever you're about to come into business, you know,
• 3:12
  strategy, strategy, you know, bit they think they think the
• 3:15
  reason reason things. Well, so that was a good one.
• 3:18
  Anyway, where was I? So I was watching the Honest
• 3:22
  Bunch podcast last night and they interviewed 2 big streamers
• 3:28
  in Niger, or rather one big streamer and his sidekick.
• 3:32
  I'll be his business partner. I'll be how we will call them.
• 3:34
  And if you watch the episode you you know what I mean.
• 3:38
  So they interviewed them, Carter, Iffy and then Kolu last
• 3:42
  night. And OK well they didn't
• 3:43
  interview them last night but last night was when I saw the
• 3:46
  episode. I started listening to it on the
• 3:48
  podcast and man, those guys sounded, how will I say it?
• 3:54
  Hi, not Qatar FA, the guy is high octane, too much energy,
• 3:58
  too much juice, you understand? Guy sounds like a madman.
• 4:01
  And then Kolu, you can't barely understand what Kolu is saying
• 4:04
  because I normally listen to my podcast at 2 1/2 speed.
• 4:09
  So I had to slow it down and I said no, let me go and see the
• 4:12
  YouTube video. Anyway, apart from that, the
• 4:16
  reason why I called my fancy is because first of all, I didn't
• 4:20
  know that live streaming is a thing in Nigeria.
• 4:23
  So I know that Nigerian influencers make a living from
• 4:27
  creating skits and content on Instagram, on TikTok and you
• 4:32
  know all those mediums. But I didn't know that Nigerians
• 4:34
  are now taking to Twitch. Twitch is a live streaming
• 4:37
  video, video platform. I always thought it was an oibo
• 4:40
  kind of thing, especially Americans.
• 4:42
  I didn't know that Niger, you know, Nigeria has done the
• 4:46
  donate Twitch, not a live stream.
• 4:49
  So that's why most interesting for me because I get these kinds
• 4:53
  of questions all the time. People want to get into business
• 4:56
  and they say they want to be an influencer.
• 4:59
  And by the way, I've said it before and just in case some of
• 5:03
  you did not hear it, let me say it again.
• 5:05
  I really do not think it is a good idea to say I want to come
• 5:08
  into business and then you know that the influence I am go where
• 5:11
  you want pursue because it's hard.
• 5:14
  And for those of you who do not understand that The thing is
• 5:17
  hard, go and learn to the honest bunch podcast, the one where
• 5:20
  they interviewed Carter. If A and Kolu Carter is Carter
• 5:25
  and then of course, if a the normal FAEFE and then Kolu
• 5:29
  KOLUI. Don't know what that guy's real
• 5:31
  name is, but man, those guys are hooked up as if they're on
• 5:35
  drugs. Always high, always, but go and
• 5:38
  watch it because Carter FA spoke about the value of showing up
• 5:44
  and staying in the game, about how sometimes the girl be
• 5:46
  depressed because, you know, he's just making content.
• 5:49
  He's making content, spending money on content.
• 5:51
  He says sometimes 700K on one shoot, you know, but The thing
• 5:55
  is, he doesn't want the the views to go down, doesn't want
• 5:59
  the views to go down. Because I see this reason why I
• 6:02
  say it's a hard game. This will influence, I think or
• 6:05
  not. You're trying to garner an
• 6:06
  audience. The audience is the valuable
• 6:08
  asset and it is when you garner the audience and you retain the
• 6:11
  audience that then you're going to be able to sell sponsorships,
• 6:14
  sell endorsements, sell advertisements and things like
• 6:16
  that. And it's a hard game.
• 6:19
  The guy was talking about how sometimes even they depressed,
• 6:22
  you know, just sitting down in this house, money is going out,
• 6:24
  money is going out, money is going out, money is not coming
• 6:27
  in because in the build audience.
• 6:31
  But luckily the guy had some, some some foresight because he
• 6:36
  was watching the industry. And by the way, whenever you're
• 6:38
  in an industry, you know, you know, keep your head up, you
• 6:41
  know, keep looking around, try and see what's going on.
• 6:44
  So he was looking at the industry and he kind of figured
• 6:48
  out that he kind of figured out that live streaming, sorry, skit
• 6:55
  making, because he started off making skits on Instagram.
• 6:58
  He figured out that skit making was going to plateau.
• 7:02
  He decided to try out this new technology, which is live
• 7:04
  streaming. And he mentioned that trying to
• 7:09
  switch was hard because this guy was coming from a level where he
• 7:13
  used to put out content on Instagram.
• 7:16
  And the guy will get hundreds of thousands of views average.
• 7:22
  Then some of his stuff will get, you know, millions.
• 7:25
  I think they even spoke of something like they did get like
• 7:26
  10 million views or something. So the guy was really used to
• 7:29
  being somebody and used to having a certain threshold of
• 7:33
  visibility. But then he said that for his
• 7:35
  first live stream, what did he say?
• 7:37
  Is it 0 AB is a four or something like that?
• 7:40
  And then from 4, you know, small, small, small, you know,
• 7:43
  94 from 94125 S. See the reason why I want people
• 7:48
  to listen to this podcast episode.
• 7:50
  Those of you who you know, you reach out to me, say you won't
• 7:53
  be influencer. Go and listen to the episode
• 7:55
  with Qatar FA and Kolu on the Honest Bunch podcast, right?
• 8:00
  Because you know, when I say sometimes anyway, when I say
• 8:07
  these kinds of things, I think some of you think, you know, I
• 8:09
  lack the credibility to say these sorts of things because
• 8:11
  you know, I know, be influenced. I'm not in the circle.
• 8:14
  So it will help if you go and listen to somebody who's talking
• 8:17
  about this thing from the inside.
• 8:19
  So the guy in their own platform where they get steady hundreds
• 8:23
  of thousands of views on average.
• 8:25
  Then once in a while something pop off and we'll get like 10
• 8:29
  million views. So the guy gave visibility
• 8:31
  confirm if one of the interviewers said that when the
• 8:35
  guy stopped making skits and then he started live streaming
• 8:38
  the guy that was interviewing him, the guy said he was
• 8:40
  confused. He said like if a catalog
• 8:43
  waiting the apple now you don't they drop off.
• 8:46
  He saw that the future was streaming was willing to take a
• 8:50
  bet. I know sometimes when you take a
• 8:53
  bet, you know it's 1 of this is you know, bet you can win, bet
• 8:56
  you can lose. Because when I tell people that
• 8:57
  me creating this podcast was a bet, some of you don't
• 8:59
  appreciate that. How will I put it?
• 9:02
  New technology seems to be coming along because it's like
• 9:05
  this podcast. I've been on this podcast now
• 9:07
  for close to seven years now. Podcast is not exactly new
• 9:12
  technology per SE, but Nigeria is not really a podcasting
• 9:15
  nation. So when I started this thing,
• 9:17
  even now, Nigerians will really listen to podcasts, not to talk
• 9:20
  of when I started my own podcast about 6 1/2 years ago.
• 9:26
  Anyway, sorry I lost my train of thought.
• 9:28
  OK, Now the point I was trying to make was that Carter, he was
• 9:31
  coming from this place where every day if you drop something,
• 9:34
  500,000 views, 800,000 views, 900,000 views, 200,000 views,
• 9:40
  once in a while 10 million views, 20 million views.
• 9:43
  And then he started off on a platform and then on day 10,
• 9:46
  then from there 4, then from there 94.
• 9:49
  Then after that, I think he said 1:20 and then something, you
• 9:52
  know, he, he just chatted, gave his progress.
• 9:57
  There are a lot of people that give up.
• 10:00
  You say you want to be influencer and then you start on
• 10:01
  Day 1, you get 0 views and then you fix and after one month you
• 10:05
  quit. Like what were you expecting?
• 10:09
  Some of you want to be influencers, but people are not
• 10:13
  coming at this, this, this thing from a realistic angle.
• 10:15
  Like what are you expecting? I'm not making this stuff up.
• 10:21
  I mean, there's a lady who wanted to be a feminist
• 10:23
  influencer, OK, I already made that podcast, that episode.
• 10:25
  I've been in touch with her, so I don't know how well she's
• 10:27
  doing. But you know, people, they reach
• 10:28
  out, you know, they won't be influencer.
• 10:30
  Go and listen to the Honest Bunch podcast, the episode with
• 10:33
  Kata FA and Kulu. Now, I'm not saying that I
• 10:36
  endorse those boys because and by the way, for those of you who
• 10:39
  have kids, please don't listen to the episode with your
• 10:42
  children around because Kata FA and Kulu, you know, they spoke
• 10:44
  about some mature content, if you understand what I'm saying.
• 10:47
  You know, sexual relations, what else?
• 10:52
  Sexual relations, some criminal behavior here and there, you
• 10:55
  know, that kind of thing. And then plus, those boys are
• 10:57
  amped, seriously amped. They say that they don't take
• 11:01
  drugs, but man, those boys are. I don't know, I don't know.
• 11:07
  And then they came. They don't take drugs.
• 11:08
  But sure, it's not something you watch in front of the kids
• 11:11
  because they talk about some things that kids should not
• 11:13
  hear. And then plus, for those of us
• 11:15
  who have boys, you do not want your boys to see those, those,
• 11:19
  those kind of guys, those obviously boys.
• 11:22
  If your children grow up to be like that, I don't know it will
• 11:25
  be anyway. I'm not making any, any comment
• 11:29
  on them. Sure.
• 11:29
  But look, I respect the work, we work ethic and I respect the
• 11:33
  hustle. There's a lot that is involved.
• 11:35
  There's a lot that is involved. Those of you who want to be
• 11:38
  influenced, there's a lot that is involved level of creativity
• 11:42
  that you need on a daily basis to be maintaining our audience.
• 11:44
  There's a lot that is involved. You got to have staying power or
• 11:47
  else you will not make it. That is one thing that he said
• 11:50
  that impressed me. And quite frankly, it's also
• 11:52
  something I was counting on. And now I'm beginning to see
• 11:54
  some growth from the podcast. Now I have about 4300 and
• 11:58
  something subscribers, you know, by just the value of staying
• 12:01
  there. So I believe that, yes, Nigeria
• 12:03
  is not a podcasting nation, but I took a gamble, OK, Nigerians
• 12:07
  will start listening to podcast soon.
• 12:09
  And I knew that at the end of the day, I don't even have to be
• 12:12
  the best. All I have to do is to be the
• 12:13
  most consistent because other people will drop off.
• 12:16
  They'll be lazy. So it was impressive to see
• 12:18
  another Nigerian who was taking a similar bet.
• 12:21
  So sorry, Carter, if you know, for him too, he knew he doesn't
• 12:26
  have to be the best. All he has to do is hang in
• 12:28
  there. Other people will drop off as
• 12:32
  other people, they drop off the opportunity, you know, for him
• 12:35
  and the ecosystem he's trying to set off, you know, will
• 12:37
  increase. Staying power is involved.
• 12:41
  Those of you don't want to be influencers, don't come and drop
• 12:44
  one video a week. And then you say, oh, I'm tired,
• 12:46
  Tired of what? I admire the guy because to be
• 12:51
  honest, I don't know if I can start a live stream.
• 12:54
  The live stream is going one hour, 2 hour, nobody don't show.
• 12:57
  But still, I will just stay there because oh, maybe one
• 13:00
  person will come behind us. That's guts.
• 13:06
  Honestly speaking, if I say I want to try live streaming, I
• 13:08
  had a live stream two hours nobody don't show.
• 13:10
  I will shut down the live stream and leave now, but the guy
• 13:14
  continue anyway. Unfortunately if you listen to
• 13:19
  that particular episode, that's one with Qatar, iffy and Kulu.
• 13:22
  You know, when you get a very concise strategy about how to
• 13:26
  build your business as an influencer because like I say,
• 13:29
  those boys, they're very amped, very up top.
• 13:32
  So you know, plenty of shouting and you know, stuff like that.
• 13:34
  So you're listening to the episode, you know, you guys
• 13:36
  listen to the episode with a very cool mind, if you
• 13:38
  understand what I'm saying. So even though then they shout,
• 13:40
  then they shout, you know, you just listen with a cool mind and
• 13:44
  you try and be pulling out business insights from the stuff
• 13:47
  that they're saying because was not a very focused business
• 13:52
  conversation. But for those of you who want to
• 13:54
  make it an influencer industry, especially the influencer
• 13:57
  influencer industry in Nigeria, I think listening to the Honest
• 14:00
  Bunch podcast, one that had Qatar FA and Kolu on it, I think
• 14:06
  it's it's, it's, it's a nice sneak peek into what is into
• 14:14
  what is required. Yeah, it's a nice sneak peek
• 14:18
  into what is required, although I will beg you that for those of
• 14:21
  you who want to be in the influencer space because they
• 14:23
  always seem to court controversy and drama and beef.
• 14:27
  And unfortunately with Qatar, FA and Pella and a couple of them,
• 14:31
  you know, those allegations of violence, you know, guys, you
• 14:34
  know, smashing each other's cars and stuff like that.
• 14:37
  So I don't know if, you know, if it's a feature of the game,
• 14:40
  like, you know, we won't be influenced and therefore we guys
• 14:43
  be outrageous. You know, we have to show
• 14:45
  ourselves, you know, So be good. A trend will be in the news.
• 14:47
  You know, that kind of thing, free publicity.
• 14:50
  But if you must be an influencer or my, I'm just honestly begging
• 14:56
  you, stay away from that aspect of the industry because it helps
• 15:05
  your notoriety. But honestly speaking, I'm
• 15:10
  sorry, forgive me. Honestly speaking, this is the
• 15:12
  way I look at it. No money with a final.
• 15:14
  It's just money, just money, that's all.
• 15:19
  So to now put yourself in a situation where like you recruit
• 15:23
  your Benz, you'd enjoy yourself with the flex.
• 15:26
  Now all of a sudden boys from nowhere, would they, you know,
• 15:29
  break your windscreen, deflate your tires, you know, something
• 15:32
  something the guys from the other camp, another influencer
• 15:35
  camp and then stuff like that. Like easy now money will be
• 15:39
  fine. It's just money.
• 15:41
  It's just money. So even if you want to enter
• 15:43
  this influencer thing, I big like take it easy, take it easy,
• 15:49
  take it easy. You never know from bossing
• 15:52
  windscreen, you know, you come outside, you know who are you?
• 15:55
  I mean next in the boss, your head on top.
• 15:57
  What because you want to be influencer Anyway, listen to the
• 16:04
  honest bunch or watch it on YouTube.
• 16:06
  The Honest Bunch podcast, the one where they, the one that
• 16:09
  they interviewed at Carter FA and Kolu.
• 16:14
  No, what's involved in this whole business of being an
• 16:17
  influencer? And then watch it so that you
• 16:19
  can learn that you need staying power.
• 16:22
  You need consistently consistency.
• 16:25
  You know, the guy was showing up every day, whether audience day
• 16:28
  or audience no day, The guy, you know, was hanging in there.
• 16:31
  They're able to monetize opportunities, you know, small,
• 16:34
  small, small. Learn when and how to make
• 16:37
  strategic bets. Like for him, you know, he seems
• 16:40
  to be popping off. He was popping off on Instagram,
• 16:43
  you know, regularly getting videos, 10 million views, 20
• 16:47
  million views, you know, that kind of thing.
• 16:48
  But looking at the industry retreating, taking a step back
• 16:52
  to say, look, this thing, you know, the team don't plateau on
• 16:56
  to live streaming anyway. Just just just go and watch.
• 17:04
  Just go and watch the broadcast on YouTube or listen to the
• 17:07
  broadcast on whoever it is that you subscribe or please.
• 17:11
  For those of you who reach out who want to be influencers
• 17:14
  because you know, I've gotten OK, there's the feminist lady
• 17:19
  who wants to be an influencer, then OK, fashion influencers.
• 17:23
  They then who again, there's somebody who reached out who
• 17:25
  wants to be an influencer, but he doesn't know she doesn't know
• 17:29
  what kind of influencer she wants to be.
• 17:31
  In fact, now is even the worst. You want to be an influencer,
• 17:34
  You don't, you don't, you don't even have an idea of what kind
• 17:36
  of influencing you want to do. Sure.
• 17:39
  Don't watch that episode. Katya and Kulu listen to it
• 17:43
  because honestly speaking, you know, content creating content
• 17:46
  looks like fun and it sounds like fun.
• 17:48
  You guys hear me over here and you think I'm having a blast.
• 17:51
  So it sounds like it's fun, but you guys forget that it's a
• 17:56
  business, realize that it's a business.
• 18:00
  The successful ones know that it's a business.
• 18:04
  So the same thing with Katya and Kulu.
• 18:07
  When they're doing outrageous things on live stream, they know
• 18:10
  it is a business. Hanging in there every day so
• 18:13
  that the views do not drop because they know there's a
• 18:16
  business. Engaging with the audience,
• 18:18
  cultivating the audience, making sure the audience grows because
• 18:21
  they know it is a business. Because if the audience know the
• 18:25
  endorsements will not be there, gifts will not be there,
• 18:28
  advertisements would not be there.
• 18:30
  They know what they call them for shows.
• 18:31
  They know it is a business. Don't just look at, you know,
• 18:37
  some people are beginning to get a profile and say, oh, this
• 18:41
  looks cool. No, it is a business.
• 18:44
  Realize it is a business. It's not just that, oh, you're
• 18:47
  getting the creative age. It is a business, please.
• 18:51
  And then no, no, please know this one that staying power is a
• 18:57
  prerequisite. If you insist, you must be
• 19:00
  influencer. It's not the kind of thing that
• 19:02
  you drop one video today, drop one video next week.
• 19:05
  No, no, no, no, no, no, no. Stay in power here is a
• 19:09
  prerequisite. Prerequisite means a necessary
• 19:12
  condition. Necessary condition means if you
• 19:14
  don't meet this thing, you never even start.
• 19:18
  If you don't believe me, if you're not listening to me, go
• 19:22
  and listen to Qatar, Hefe and Kolu.
• 19:25
  Go and listen to the people who are building the kind of life
• 19:27
  that you want to live. They hear from them.
• 19:31
  What is involved then about from Kata IFFI talking about
• 19:38
  depression and stuff like that. This is something that I hear in
• 19:42
  entrepreneurship in general, but especially, you know, among the
• 19:45
  creator class. You know, apparently there's
• 19:47
  some mental health issues that are involved.
• 19:50
  Like I understand waking up, creating content every day,
• 19:55
  chasing attention and validation every day, then all this
• 19:58
  unnecessary beef up and down, you know, so I can understand if
• 20:02
  there might be some particular mental health challenges.
• 20:04
  So I've had enough of these people talk about the mental
• 20:07
  health challenges. So I guess if you want to play
• 20:11
  in this space, in the influencer space, I, I would also recommend
• 20:16
  you know, you take your spiritual life very seriously,
• 20:19
  get in touch with God and then. Also make sure that you know one
• 20:26
  or two mental health professionals on speed down, you
• 20:28
  know, people that you can go and see when the atmosphere is up
• 20:31
  somewhere, somewhere you can go and see.
• 20:33
  That will bring the temperature down and help you focus.
• 20:36
  You understand. So I still don't think, and it
• 20:39
  is my honest recommendation for anybody who reaches out to me, I
• 20:45
  still don't think you should bother with this only influence,
• 20:48
  I think because man, The thing is hard.
• 20:50
  There is a waste to make money. But anyway, you don't care about
• 20:55
  my advice. No problem.
• 20:57
  You can still connect with me. Call me, send me a text message
• 21:00
  or WhatsApp message on 08064662140.
• 21:06
  Yeah, I'm willing to help answer questions for free.
• 21:09
  But if you want me to walk with you step by step so that we can
• 21:13
  help you, this your influencer career, you know, evolve.
• 21:16
  You know, as you, they go, as you, they grow.
• 21:17
  And no problem, we'll have to book a consulting session,
• 21:21
  whether hourly or weekly or daily or quarterly or whatever.
• 21:26
  But I'm going to answer one question for free.
• 21:30
  But let me be honest that before you even call me 08064662140,
• 21:36
  I'll just be honest with you. Before you really call me, the
• 21:39
  first thing I'll do is to try and dissuade you that look
• 21:41
  instead of this influencer thing, what other skills, what
• 21:43
  other avenues, whatever you know, whatever, what other
• 21:46
  things do you have going on that we can make some money there?
• 21:50
  So I'll be honest with you, the first thing I'll do is try and
• 21:52
  dissuade you. But you want to be along for the
• 21:55
  ride. You don't want to do it?
• 21:56
  Sure, no problem. Answer a few questions.
• 21:59
  So for those of you who want to be influencers, you want to
• 22:04
  listen to the Honest Bunch podcast, Kata FA and Kulu, that
• 22:08
  interview in particular. After that, after that, look for
• 22:16
  other influencer interviews. Sorry about that.
• 22:22
  Just recovering from a code. So go and look for other
• 22:26
  influencer interviews on the podcast as well.
• 22:29
  They'll give you a realistic idea about what it is that is
• 22:32
  involved in the influencer game. Now, for those of you who are
• 22:35
  regular listeners of the podcast, sorry today that you
• 22:37
  know, I spoke about a topic that is not necessarily related to
• 22:41
  sales or business development. It's just that I saw this
• 22:45
  interview, a bunch of you are reaching out to me saying that
• 22:48
  you want to make a living being an influencer.
• 22:50
  And I just thought that this would be a helpful resource for
• 22:53
  those of you in that headspace to listen to.
• 22:56
  And then plus, you know that as a Nigerian podcaster, whenever I
• 23:01
  find a podcast that I think is cool, I come over here and I
• 23:03
  share for you guys. Usually I've only been talking
• 23:05
  about the business podcast, like the Afropolitan podcast, the
• 23:09
  NESG, that's the Nigerian Economic Summit Group podcast.
• 23:14
  Let's see, what else. The Money Show that is from the
• 23:17
  CFA Society Nigeria, that is the Chartered Financial Analysts
• 23:22
  Society Nigeria chapter, they have the Money show.
• 23:26
  Then let's see what else. So normally those are the kind
• 23:30
  of podcasts that I recommend over here, but these just
• 23:33
  podcasts, they're not bad. And the Honest Bunch, yeah, I'd
• 23:36
  say it's definitely one of those podcasts you should listen to.
• 23:39
  So that's it, that's all for today.
• 23:43
  I'll catch you all some other time.
• 23:44
  Remember, if you'd love to connect, you can call me, send
• 23:46
  me a text message or I want that message on 08064662140.
• 23:53
  I'll catch you all some other time.