Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Speak Their Language: Closing Deals Without the Confusion

Transcript

Speak Their Language: Closing Deals Without the Confusion · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the podcast.
• 0:03
  Today I would like us to talk about why it's not a good idea
• 0:08
  to use fancy terms that your potential customers don't
• 0:12
  understand. Now this is a very old principle
• 0:16
  and be a very old practice in sales.
• 0:20
  OK, Well, First off, when we are trying to close the deal,
• 0:25
  usually we're trying to entice someone or convince someone.
• 0:29
  I don't like using those words, but basically we're trying to
• 0:32
  invite them into a buying relationship.
• 0:34
  And sales professionals have long since recognized that it
• 0:37
  doesn't help if you're throwing around terms that they do not
• 0:40
  understand. Now in Nigeria, there is a move
• 0:44
  to appear credible and there is the move to appear professional.
• 0:50
  And so because of that, sometimes we throw around terms
• 0:54
  that are impressive and are meant to make us look bigger,
• 0:57
  which is the reason why in the past I have always picked on our
• 1:01
  brothers and sisters in the web development space.
• 1:03
  You know, who go around saying I'm a UIUX, you know, i.e., Lt.
• 1:08
  certified JavaScript, C++, triple BS that, that, that, you
• 1:13
  know, and all the fancy things that they throw around.
• 1:16
  So yes, when people throw around technical terms, they mean well,
• 1:23
  you're trying to impress whoever it is that you're talking to.
• 1:26
  You want them to know that you are the guy or that you are the
• 1:29
  very babe as per you don't gather qualification and you
• 1:32
  know everything like you know what you're talking about.
• 1:36
  So yes, there are times when all the credentials, all the
• 1:39
  technical terms are impressive. Maybe when you're speaking from
• 1:43
  stage, for instance. Well, then in personal selling
• 1:48
  one-on-one, when we're trying to invite one person in particular
• 1:53
  into a buying relationship, it doesn't help.
• 1:56
  And then maybe on contents that we create on social media
• 2:00
  because we're trying to establish for leadership and
• 2:03
  things like that, all the big complicated technical terms that
• 2:08
  probably don't help except if you're writing for your peers.
• 2:13
  So like somebody reached out to me to tell me that yes, all
• 2:16
  these web development people who say front end, back end
• 2:20
  developer, UIUXC script, Java plus something, something Tel
• 2:25
  whatever, whatever certified Google triple plus something,
• 2:28
  something rating certified. You know that the reason why
• 2:31
  they put all of that out there is because they are hoping to
• 2:36
  get jobs or hoping to get gigs from other people in the field.
• 2:40
  So that's why they use the inside speak.
• 2:42
  So yes, if you're talking to your industry peers, then yes,
• 2:46
  use all the terms you want. However, if you're talking to
• 2:50
  ordinary people and you're trying to close the deal, then
• 2:53
  use words that they can understand.
• 2:55
  Now, the reason why we're talking about this today is
• 2:56
  because I was chilling on LinkedIn earlier in the morning
• 2:59
  and then I saw some stuff about sustainable fashion and cyclical
• 3:05
  fashion. That's right, I forgot where my
• 3:07
  man is. My name is Tavi Shima Ayede.
• 3:09
  I'm the host of the podcast. And what we do over here is
• 3:12
  every single day we solve business problems.
• 3:14
  I bring you business goodness, especially from the perspective
• 3:18
  of sales and business development.
• 3:20
  So your business has a problem, especially if it's problems that
• 3:25
  are customer related, client related.
• 3:27
  Those are the sorts of problems that I like talking about over
• 3:31
  here on the podcast. So you've been looking for this
• 3:36
  kind of content for a very long time and this is your first time
• 3:39
  of coming across the podcast. Then subscribe on Spotify, Apple
• 3:43
  iTunes, YouTube, any player of your choice.
• 3:47
  And I have quite the catalog because I think I'm close to
• 3:49
  1000, 350 a 1400 episodes now. So if this is your first time
• 3:55
  listening, there's quite a bit to catch up on.
• 3:59
  Then if you'd love to connect with me, you can call, send me a
• 4:02
  text message or a WhatsApp message on 08064662140.
• 4:09
  If you have questions, comments or queries, reach out.
• 4:12
  If you just want to say hello, reach out.
• 4:14
  If you have a question, reach out.
• 4:16
  I love interacting with people who listen to my podcast then.
• 4:22
  Aha, yes, there is one class of people that I'm hoping to hear
• 4:27
  from in particular, and those are people who have 34567
• 4:31
  different business ideas and are not making a single cobble from
• 4:35
  any of these ideas. Because I've had lots of those
• 4:38
  questions early this year, you know, already in February of
• 4:42
  2026 as at the date of this recording.
• 4:45
  But from generator now people have been reaching out.
• 4:49
  You know, I'm passionate about this, I'm talented about that.
• 4:53
  I believe my true calling is this.
• 4:54
  Which business should I be involved in?
• 4:57
  I'm a multi potentialite. I'm a serial entrepreneur, I'm a
• 5:01
  renaissance man, I'm a multi creative, I'm a multi
• 5:03
  passionate, I'm a multi, blah, blah, blah, Boo Boo Boo.
• 5:06
  So for those of you people who can't decide, reach out.
• 5:11
  I'll put together a package and we can help you figure out which
• 5:14
  of these ideas should you be working with.
• 5:18
  Then we're also going to help you figure out, We're going to
• 5:23
  help you validate the idea because you need to figure out
• 5:26
  which ones are people, Which of your business ideas are people
• 5:29
  actually going to pay for and find enough people to pay for
• 5:32
  it. Are they comfortable enough for
• 5:34
  it? That will make this whole thing
• 5:35
  profitable so that you can reinvest back into the business
• 5:38
  and also have some money to flex as well.
• 5:41
  Because if you're in business and you don't have the hope of
• 5:43
  flexing eventually, then what are you doing?
• 5:46
  Then after that, we'll come up with a selling system so that we
• 5:50
  can get people coming back to buy again and again and again
• 5:53
  and eventually refer their friends, family members and
• 5:56
  associates. So now back to what I was saying
• 5:59
  about not using, you know, gain gain terms, you know, technical
• 6:05
  terms, you know, big, big, big grammar.
• 6:07
  Because I was chilling on LinkedIn earlier on in the day
• 6:10
  and I saw some stuff about sustainable fashion and the
• 6:13
  cyclical fashion and, and you know, all that kind of jazz.
• 6:17
  Now the reason why this has come across my radar was because I
• 6:22
  also do some mentoring for the Faith Foundation in partnership
• 6:26
  with the OCIF that is Orange Corners Innovation Fund or
• 6:29
  something like that. Now together, both of them have
• 6:32
  this program where they take Nigerian entrepreneurs and they
• 6:35
  run them through an incubation program.
• 6:38
  I can't remember how many weeks it's supposed to be.
• 6:40
  Then eventually the people are paired up with mentors like us.
• 6:45
  I'm sorry, like me rather, but it's on a what's that word?
• 6:51
  It's on a it's not assigned generally.
• 6:54
  So you have to ask in particular.
• 6:56
  So just in case you are listening to this episode right
• 6:59
  now and you happen to be going through that incubation program
• 7:03
  with Faith Foundation or that the particular one where they're
• 7:08
  administering it with the OCIF ask for me in particular and
• 7:13
  they'll hook you up with me and let's see how I can help you get
• 7:19
  the best out of your business ideas.
• 7:21
  Now they recently there's been a competition.
• 7:28
  The money seems to change every year.
• 7:30
  But anyway, Shah, it's always thousands and thousands,
• 7:32
  thousands of EUR. So one year I think was like
• 7:34
  €2000, another year ahead maybe like €10,000.
• 7:38
  Don't start salivating because they don't give that money to
• 7:42
  me, They give, they give that money to the winner.
• 7:44
  And so far I've represented 3 winners.
• 7:48
  So I was just playing with my wife the other day and I told
• 7:52
  her that it looks like I have the magic touch, like anybody at
• 7:55
  touch wins this prize anyway. So for the next set, the next
• 7:59
  cohort, let me see if that's going to be the same case that
• 8:02
  whoever it is they sent to me, I end up winning the prize for the
• 8:05
  person anyway. So the last person that I worked
• 8:08
  with was a prize winner. And she happened to be in that
• 8:10
  space, sustainable fashion, cyclical fashion, although the
• 8:14
  term that she used was cyclical fashion.
• 8:16
  So while we're talking the first name, the first name, she said
• 8:18
  silica fashion. I said, OK, look, you know what?
• 8:20
  I'm not in the industry. You have to break it down for me
• 8:22
  because when you say cyclical fashion for me, what I hear in
• 8:25
  my own head just means the style is coming around again, again,
• 8:28
  again, you know, like bell bottoms.
• 8:31
  So there's a time when bell bottoms are cool for like
• 8:33
  Popsy's generation. Then I noticed that after a
• 8:36
  while guys started wearing flare jeans again.
• 8:39
  I'm like, which one be flare jeans now?
• 8:41
  Flare jeans and bell bottoms, nobody the same thing.
• 8:43
  So when I heard cyclical fashion, that's the thing that
• 8:46
  came to my mind. Honestly speaking, because I'm a
• 8:50
  novice, I know day for that space.
• 8:52
  So I don't I don't know what's up.
• 8:54
  So I asked her and then she explained, OK, sustainable
• 8:57
  fashion, cyclical fashion, that it's about reusing and it's
• 9:00
  about recycling because the waste industry as a waste
• 9:03
  industry, the fashion industry, whether in Nigeria or whether
• 9:06
  globally, they produce a lot, a lot of waste.
• 9:10
  You know, you use plenty of fabric.
• 9:12
  Fabric will fall on the floor, you just repeat and then throw
• 9:15
  it outside your building waste or, you know, chemicals tie and
• 9:18
  dye this and this and that, you know, all kinds of processes.
• 9:21
  And so they're just producing waste, producing waste.
• 9:24
  So there's a new crop of entrepreneurs not just in
• 9:28
  Nigeria but the world over. And what they're trying to do is
• 9:32
  they're trying to solve 2 very big problems #1 they're trying
• 9:36
  to build fashion businesses because people who have fashion,
• 9:38
  we know that people in fashion, they like money.
• 9:40
  In fact, they like money more than the rest of us.
• 9:44
  Like this winner of the competition, Organic Organic
• 9:48
  Euro urges to tease her that she likes soap, you know, and she
• 9:52
  said how would she like soap? That she has to be correct as
• 9:55
  when you see her, her skin, everything looking smooth,
• 9:58
  everything just they shine. So this fashion people, they
• 10:00
  like money. So they're trying to solve 2
• 10:04
  problems #1 they're trying to make some good money, some good,
• 10:08
  good, good cheddar. Because fashion entrepreneurs,
• 10:11
  they like soap, they like cream, they like to flex, they like to
• 10:14
  baby themselves of life. Then the second problem that
• 10:18
  they're trying to solve, those of them in the sustainable
• 10:20
  fashion space or the cyclical fashion spaces, they're trying
• 10:23
  to reduce the amount of waste that they're putting out into
• 10:26
  the environment. If you don't understand what I'm
• 10:28
  saying, next time you go into the market, OK, Well, like in
• 10:31
  Abuja now, for instance, markets are divided into different
• 10:34
  sections. So the meat section is one side,
• 10:36
  the vegetable section is one side, you know, frozen food is
• 10:39
  one side, you know, like that, like that.
• 10:41
  Then the tailors, they just slam all over them into one building.
• 10:44
  If you go to the tailor section, you see what I mean?
• 10:47
  Every time you enter the tailoring section, just go to
• 10:49
  the back of the building. See there does being you just be
• 10:51
  seen, you know, waste clot, clot, clot as in plenty of
• 10:55
  waste, plenty of waste. Now, organic Jedro, that's the
• 11:00
  lady that I mentored and her own business is scrap to style.
• 11:05
  So you can check them on Instagram scrap to style.
• 11:07
  But I think the two is like a number.
• 11:09
  So scrap, SCRAP, and then #2 and then style FTYLE.
• 11:17
  So what they do is they look for ways to take all these small,
• 11:22
  small scraps that people don't use.
• 11:26
  You know, like, OK, let's say people who make raffia now, for
• 11:29
  instance, raffia baskets don't use everything.
• 11:32
  They can take the small, small wood chippings, everything, you
• 11:34
  know, come and make earring, come and make, you know, bags,
• 11:39
  you know, different kinds of stuff.
• 11:40
  And then from the clippings that people don't use, there's a way
• 11:44
  that they just take it before you know it.
• 11:45
  Now they just blend in with a Cara and then before you know
• 11:48
  it, bam, very solid, very beautiful.
• 11:53
  Angara top has been made. So very good stuff.
• 11:56
  So they're trying to solve these two problems.
• 12:00
  And for that I clap for them. But the reason why I'm making
• 12:04
  today's recording is this and ignoring the cyclical fashion
• 12:07
  space or the sustainable fashion space, My message is to you
• 12:13
  guys, you are trying to solve very big problems.
• 12:17
  And I commend you and you guys are adding value to the
• 12:20
  ecosystem and I commend you. But honestly speaking, the
• 12:24
  people who are supposed supposed to buy your clothes, ordinary
• 12:26
  people like me and my wife and my mom and your relatives, we
• 12:32
  honestly don't know what sustainable fashion means.
• 12:35
  We don't know what cyclical fashion means.
• 12:37
  We don't know what those other terms means mean.
• 12:40
  So perhaps you guys, you know, you will have your meeting
• 12:46
  fashion association, you guys should have a chat.
• 12:49
  Perhaps you are using terms that are not helping you sell your
• 12:52
  market. It's one of the things I should
• 12:54
  talk about. Not just people in in, you know,
• 12:56
  web developers, UI, UX, but also people in the crypto space.
• 13:01
  You're running around shouting crypto web 3, crypto web three,
• 13:04
  web three, web three, Web 3, this protocol, that protocol,
• 13:07
  but you want Nigerians to buy into this thing.
• 13:11
  But you're using words that the average Nigerian does not
• 13:13
  understand. And you're not talking in terms
• 13:15
  of benefits that the average Nigerian is going to enjoy.
• 13:18
  And then you wonder why Nigerians catching, Why aren't
• 13:21
  they picking? How would they pick?
• 13:23
  Even me as an educated fellow, I don't know the difference
• 13:26
  between Web 2 and Web 3. When I tell you people
• 13:31
  one-on-one, you don't get the point.
• 13:34
  You're now trying to educate me that this difference between Web
• 13:36
  2, Web three, no, trying to get me individually is not the
• 13:38
  point. If you're trying to gain buy in
• 13:41
  on certain kinds of technologies on the African continent, Let's
• 13:44
  be real, we know who we are, we know what's going on.
• 13:47
  We're not a level of education, we're not a level of
• 13:49
  sophistication, We're not a level of exposure.
• 13:52
  Talk in terms that people can understand.
• 13:55
  So those of you in the sustainable fashion space, those
• 13:58
  of you in the cyclical fashion space, perhaps you guys need to
• 14:02
  have association meeting and you guys need to, how I put it, talk
• 14:08
  in terms that people will understand.
• 14:11
  Talk in terms of the benefits that people are going to, the
• 14:16
  benefits that people are going to enjoy.
• 14:19
  Because talking sustainable fashion and talking physical
• 14:21
  fashion might not be enough to get everybody on board to get
• 14:27
  the mass markets on board. No, I think it's a cool idea.
• 14:32
  What is the average Nigerian person going to buy?
• 14:34
  Just because like, oh, you're trying to save the environment?
• 14:38
  Really. They've already tried that in
• 14:41
  the West and it doesn't seem to be working.
• 14:43
  You talk environment, environment, environment.
• 14:45
  But so far, looks like people in America and in Western Europe
• 14:50
  prefer this whole thing of, you know, staying on trend to being
• 14:53
  fashionable. So you know, the rush for Winter
• 14:56
  Line, rush for what? Again, winter line, summer line,
• 15:01
  autumn line, you know, this and this and that and that.
• 15:04
  So we can't, they can't be talking environment all they
• 15:06
  want, but the market seems to be let's be trendy and let's be
• 15:11
  cheap. So for those of you brothers and
• 15:15
  sisters in the sustainable fashion space, in the cyclical
• 15:19
  fashion space, Nigeria perhaps achievable's next meeting if you
• 15:24
  guys have association, you guys need to start talking in terms
• 15:26
  of all people understand. So I'm going to go and do some
• 15:29
  research. And it looks as if sustainable
• 15:30
  fashion or Secret Fashion actually has some benefits that
• 15:34
  ordinary people like me can enjoy #1 superior quality and
• 15:42
  long lastingness. I was going to say longevity,
• 15:46
  but I don't bite my tongue. So superior quality and
• 15:49
  longevity. So somehow, somehow, somehow it
• 15:52
  looks as if sustainable brands in Nigeria and also sustainable
• 15:56
  brands abroad. Somehow, somehow they always
• 15:58
  focus on durability. It's not just a matter of let's
• 16:02
  package this thing and then put it out and make some money.
• 16:04
  They're also concerned that if you put this thing, outlet, this
• 16:07
  be the kind of thing that will last.
• 16:10
  OK, now, I didn't know that spiritually that is part of your
• 16:13
  motto. Those of you who are involved in
• 16:15
  these kind of things, they wanted quality something that
• 16:18
  the person will buy once and they wear over and over and over
• 16:21
  again that the thing will last, it will look nice, the Shank
• 16:23
  will still day. You understand.
• 16:27
  So you people need to start talking in those terms that this
• 16:31
  is superior quality fashion, that this is not just anyhow,
• 16:35
  anyhow, Ankara top, that is Ankara top, this line of bags,
• 16:40
  this line of this, this line of that, this one has been
• 16:43
  engineered to stand the test of time that you buy this Ankara,
• 16:48
  you see the Sheen, you see the shine now, so you go, they shine
• 16:51
  for the next 5 years straight, no shaking.
• 16:56
  So you should be talking in those kind of terms, this is
• 16:58
  superior quality, this is long lasting.
• 17:02
  I really think those are the things you should be talking
• 17:04
  about. Those are things you should be
• 17:05
  tweeting about, posting about, writing about instead of every
• 17:09
  single time you guys are talking sustainable fashion, sustainable
• 17:12
  fashion, cyclical fashion. What does that mean?
• 17:15
  It's not just me. I haven't asked my wife.
• 17:18
  I said, oh, that your sister that I'm working with my said
• 17:22
  who is my sister? I said no, that Beanie Babe that
• 17:25
  I was telling you about now organeted you.
• 17:27
  She said oh, OK, OK, so sickle fashion said sorry.
• 17:30
  Remind me again, what does secret car fashion mean?
• 17:33
  So it's not just me. And for those of you who are in
• 17:37
  the business of single car fashion and sustainable fashion,
• 17:40
  if you think I'm just being mischievous, no problem.
• 17:42
  After I listen to this podcast, go and ask your mom, see you
• 17:45
  say, mommy, what is secret care fashion?
• 17:47
  It will shock you that your mom, see, living in the same house as
• 17:51
  you, has absolutely no idea what secret care fashion means, what
• 17:55
  sustainable fashion means. Then go and ask your siblings.
• 17:57
  Then go and ask your husband. Then go and ask one or two
• 18:00
  people inquire in church. Maybe you now understand what it
• 18:04
  is I'm talking about. So talk in terms that people can
• 18:06
  understand. So instead of tweeting, talking
• 18:08
  everything about sustainable fashion, sustainable fashion,
• 18:11
  how about, you know, bias? Because what we're doing is
• 18:14
  these are superior clothes, superior quality, long lasting.
• 18:20
  How about that? Anyway, that's one thing I
• 18:26
  found. I also saw some things online
• 18:28
  about health and safety because apparently I didn't notice it
• 18:33
  looks like fast fashion, you know, looking good.
• 18:35
  Quick, quick, quick fashion. They use some chemicals like for
• 18:38
  formaldehyde for you know what I saw formaldehyde.
• 18:43
  My wife has this thing. She says there's a certain
• 18:45
  presidential figure. I won't see whether he's dead or
• 18:48
  alive, but the fellow, when the fellow entered office, the
• 18:53
  fellow started having significant health challenges
• 18:56
  and the fellow in question would travel abroad from time to time.
• 19:02
  And my wife, she says that they have carried him outside to go
• 19:05
  and pump him with formaldehyde. We had to pronounce this in
• 19:09
  formaldehyde. Abby, sorry, I didn't study
• 19:14
  chemical stuff in in uni, but any people who know you know, so
• 19:19
  instead of going to go and pumping with formaldehyde so
• 19:21
  that he can stand well. So fast fashion uses
• 19:25
  formaldehyde. Some of the dyes that achieve
• 19:28
  the colors, the bright colors are that cheap, but apparently
• 19:33
  they're not good for the skin. So those of you in the
• 19:40
  sustainable fashion space, in the cyclical fashion space, I
• 19:47
  didn't realize that is part of your spiritual mission, all of
• 19:50
  you. But it looks like you guys like
• 19:51
  to focus on non-toxic chemicals, natural dyes, no harsh chemical
• 19:58
  finishes, you know, stuff like that.
• 20:00
  So it's part of the things you can be talking about.
• 20:03
  Like you buy these products because all that cheap stuff
• 20:05
  people like getting from the UK and from Western Europe, you
• 20:09
  know to tap the team will damage your skin.
• 20:11
  That look at me, see my skin, see my glow.
• 20:13
  You want to glow like me, you want to be fly like me, you want
• 20:16
  to be fresh like me. Then use these things.
• 20:19
  Buy this Ankara, buy this our this, buy this our that because
• 20:23
  it is good for your skin. These are some of the things
• 20:26
  that you should be talking about.
• 20:29
  Then this one I also noticed about personal style.
• 20:33
  Like I've noticed that sustainable fashion, whether in
• 20:36
  Niger or abroad, I've noticed that you guys have your own,
• 20:40
  like you have your own look, you have your own style.
• 20:42
  There's a way that people dress, you know, in popular culture,
• 20:46
  there's a way that they just dress like they're trying to be
• 20:48
  in trend. But you sustainable fashion
• 20:50
  people like, you know, you match their own drum.
• 20:52
  You know, you have your own, you have your own swag.
• 20:56
  It's part of the thing that you can be talking about.
• 20:59
  There's no need to be going with the trend.
• 21:02
  Buy this, whatever, whatever, have your own unique style, be
• 21:06
  classy, be timeless, be sophisticated is part of the
• 21:11
  stuff you guys can be talking about in your in your marketing.
• 21:15
  Instead of saying good for the environment, you can be saying
• 21:19
  good for the environment. I'm just saying that I suspect
• 21:22
  getting Nigerians to buy start buying sustainable, you will
• 21:27
  have to start talking and posting in those terms, you
• 21:31
  know, so that people like me now I like to have my own sense of
• 21:34
  style, even though my wife says I have the fashion sense of a
• 21:36
  Canadian school teacher. So yeah, maybe if you push that
• 21:42
  kind of message in towards me, Mita can now say, you know what,
• 21:45
  myself, I suppose the you know, like classic man.
• 21:51
  So I'll go and buy one or two things.
• 21:52
  So I want to step outside people like Mr. Yiddy on point and I
• 21:57
  say, of course, I say most def that before encore.
• 22:01
  How was am I supposed to be? So that's I'm thinking this is
• 22:05
  me just riff, you know, it's my idea.
• 22:07
  I'm thinking when you guys have meeting sustainable fashion
• 22:10
  people, I think you should be talking about things, excuse me,
• 22:16
  you should be talking about your industry in these terms.
• 22:19
  So there's a whole bunch of stuff that I can say, but I
• 22:24
  think I've kind of made the point.
• 22:28
  But for those of you who are in the sustainable fashion space,
• 22:30
  in the civic of fashion space in Niger or in Ghana or South
• 22:36
  Africa, however you are listening to this podcast,
• 22:40
  please, I'm not trying to attack you guys like I like to attack
• 22:44
  my my brothers in the crypto Web 3 space or my brothers and
• 22:51
  sisters in the Web 3. Abby, OK, now ready Sir, crypto
• 22:57
  or the web developer space? I have front end, back end
• 23:00
  developer, UIUX. Those ones, I admit, yes, I
• 23:04
  enjoy blasting them. I enjoy abusing them.
• 23:06
  So I admit, for those who are in the fashion space, this one is
• 23:10
  not abuse. Just take me as one of your
• 23:14
  younger brothers. I like the movement.
• 23:17
  I like what people are doing and from outside, I think people are
• 23:20
  doing a very, very good job. And I think it's nice if this
• 23:24
  team picks, if your gospel, what people are preaching will be
• 23:27
  nice if the theme picks. But I really think you're not
• 23:30
  going to sell this market in Nigeria of 2026 if all you guys
• 23:35
  do whenever you're on Instagram, whenever you are on TikTok,
• 23:40
  whenever you're on LinkedIn, whenever you are on podcast, if
• 23:43
  you guys continue this whole thing of sustainable fashion,
• 23:45
  single car fashion, I don't think people will clock it.
• 23:49
  I don't think the thing will catch on.
• 23:52
  So the suggestions I've given is just my suggestions as an
• 23:57
  outsider, but you will next time you are doing association
• 24:00
  meeting, association of cyclical fashion entrepreneurs,
• 24:04
  sustainable fashion entrepreneurs, you know,
• 24:06
  whatever association people might have, think about it.
• 24:09
  How can we start talking about these things in terms of what
• 24:12
  our customers, our potential customers will enjoy?
• 24:17
  Those of us who are in the sales field, we have discovered that
• 24:20
  when we start talking in terms of what people will enjoy, our
• 24:23
  job becomes easier and we make and we are now able to now say
• 24:28
  so. How far now how far sure you buy
• 24:31
  like 2. The only reason why we can get
• 24:33
  to that point is say how far how many are you buying?
• 24:36
  Sure you pick two you carry on for Madam is because we're
• 24:39
  speaking in terms that the person understands.
• 24:42
  But if we show up our talking a whole bunch of stuff, how are we
• 24:48
  going to move market? So that's just my own two cents.
• 24:52
  So that's it and that's all. Thank you very much for
• 24:54
  listening. Remember, if you'd love to
• 24:57
  connect, the phone number is 08064662140.
• 25:03
  If you have questions, you have comments, you have queries, then
• 25:07
  if you're a fashion entrepreneur, you're trying to
• 25:09
  walk through a couple of difficulties.
• 25:11
  You're having issues with customers.
• 25:13
  Sustaining relationships is a problem.
• 25:16
  Closing deals is a problem. Getting referrals is a problem.
• 25:20
  You'd like to get my own two cents on the matter, Reach out.
• 25:22
  The phone number is 08064662140. Then for the special class of
• 25:30
  people that I referred to in the beginning, yes, I have you guys
• 25:33
  in in in my mind this year, in 2026, those of you who have 345
• 25:38
  ideas, you can't decide on which one is the best, reach out.
• 25:42
  I'll put together a training course.
• 25:46
  Reach out. We will select the one that is
• 25:48
  best for you. We will validate it.
• 25:50
  We'll show that it is profitable.
• 25:53
  By the way, that also means if we show that it is not
• 25:56
  profitable, be ready to pivot, please.
• 26:00
  And then we'll also create a selling system around it.
• 26:02
  Again, the phone number to reach out to call, send me a text
• 26:05
  message or a WhatsApp message is 08064 662140.
• 26:11
  So thank you very much for the time and attention.
• 26:13
  I will catch you all some other time.
• 26:16
  And don't forget to let people know that we have these kinds of
• 26:19
  wonderful podcasts in Nigeria as well.