Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Speak Their Language: Closing Deals Without the Confusion
The Main Idea? Stop Using "Fancy" Words! In this episode, Tavershima Ayede has a simple message for business owners: Stop overcomplicating things. If your customers don't understand what you’re saying, they won’t buy from you.
The Problem: Industry Jargon
Tavershima points out that industries like tech, crypto, and fashion are the big offenders. They use confusing terms that actually push customers away, such as:
* Saying "UI/UX" when you mean "easy to use."
* Saying "Cyclical Fashion" when you mean "high-quality clothes that last."
The Solution: Speak "Customer," Not "Expert"
Using a story…
The skinny
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