Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Being So Professional: Why Formal Writing Kills Sales

Transcript

Stop Being So Professional: Why Formal Writing Kills Sales · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the podcast.
• 0:03
  This is your first time listening to the podcast.
• 0:07
  My name is Tavishima Ayede. I'm your host for today, our
• 0:10
  former lawyer and a former lawyer now turned business
• 0:13
  consultant. And on this podcast, we talk
• 0:16
  about business problems every single day, especially from a
• 0:21
  sales perspective because I believe that sales and selling
• 0:26
  are the lifeblood of a business because that is what leads to
• 0:29
  revenue. And it is revenue that gets our
• 0:31
  businesses to be moving, to be growing, to be functioning, to
• 0:34
  be thriving. In fact, I tell people that when
• 0:37
  it comes to business, that money covers a multitude of sins when
• 0:44
  it comes to business. If you have money, then you can
• 0:46
  start worrying about other things.
• 0:48
  So the first thing that we have to worry about when we have a
• 0:50
  business is money. That's the reason why on this
• 0:53
  podcast we are focused on how to get to money, how to get to
• 0:56
  revenue. How can we get revenue quick,
• 0:58
  quick, quick? How can we get customers?
• 1:00
  How can we get clients? How can we get repeat business?
• 1:02
  How can we build relationships? How can we maximize the lifetime
• 1:07
  value of a customer? So those are the sorts of
• 1:09
  problems that we look at over here on the podcast.
• 1:12
  But of course, if you reach out to me, because I give my phone
• 1:15
  number at the beginning and at the end of every single episode,
• 1:18
  because you have any business question, you know, I'll, I'll,
• 1:22
  I'll give it my best shot. And I'll always look at things
• 1:25
  from a sales and business development perspective.
• 1:27
  But of course, if your problem is something else, you know,
• 1:30
  I'll have to refer you to another specialist, like the
• 1:34
  listener of the podcast who reached out and turned out that
• 1:36
  our problem was with commingling and financial accountability and
• 1:41
  all those sorts of things. Of course, I don't do those
• 1:44
  things because that's not my area of specialty.
• 1:46
  Oh, by the way, if you want to reach out because you want to
• 1:49
  connect or you want to say hello, my name is Tavishma.
• 1:51
  You can find me on LinkedIn. Then you can also send me a text
• 1:55
  message or a WhatsApp message on 08064662140.
• 2:02
  Now today, what we're going to be looking at is, and I put it,
• 2:07
  how to write Better Business emails.
• 2:10
  Yeah, let me put it that way. How to write Better Business
• 2:13
  emails or how to communicate better in business.
• 2:16
  Now, the reason why we're doing this today is because in Nigeria
• 2:20
  and particularly, you know, there's a way that they trained
• 2:24
  us when we're in primary school and I'm sure it's still the
• 2:27
  case. OK, maybe things are different
• 2:29
  now, but you know, like I'm from that NTA Sesame Street
• 2:32
  generation, you know, late 70s, early 80s.
• 2:35
  So back then we were taught how to write correctly.
• 2:39
  So you know, your letter would be properly formatted, you'd
• 2:43
  have a proper address, you'd have an introduction.
• 2:46
  The introduction would lead to the body of the letter.
• 2:49
  Then the body of the letter will expand on some things.
• 2:51
  And then you will end with, you know, you'll end with, you know,
• 2:55
  doxology sincerely, faithfully, you know yours, whatever.
• 2:59
  And then you now send your e-mail.
• 3:01
  Now, that is not a bad way to write.
• 3:03
  And I guess it wasn't a bad way to write in the 80s and in the
• 3:07
  90s. But by the way, it also is a
• 3:11
  proper way to write in an academic context.
• 3:14
  So for the purposes of school, yes, that is how you should
• 3:17
  write. However, when it comes to
• 3:21
  business, especially sales, sales and selling is different.
• 3:25
  When we're, say, when we're selling and when we're in sales,
• 3:28
  what we're trying to do is we're trying to cultivate the
• 3:30
  relationship. We're trying to figure out what
• 3:33
  people want. We're trying to get them to
• 3:35
  speak their mind. We're trying to speak our own
• 3:38
  mind very freely, very frankly, very honestly so that people
• 3:42
  know what it is that they are expecting.
• 3:45
  So in the business context, particularly when we're trying
• 3:48
  to close the deal, it does not help when we are writing or
• 3:52
  texting. I were texting so to hear
• 3:54
  therefore therefore forthwith and it's all formal.
• 3:59
  And, you know, when it comes to sales, we're not writing to pass
• 4:03
  exams. So in sales and in business,
• 4:08
  when money is on the line, our writing should be different.
• 4:13
  It shouldn't be as formal. We should tap it down.
• 4:17
  We should make it conversational.
• 4:19
  Because remember, what we're trying to do is we're trying to
• 4:22
  get this other person, the potential customer or client, to
• 4:25
  speak their mind so that we know what their problem is and we
• 4:29
  know whether our product or our service can help.
• 4:33
  Then we also be able to speak very frankly so that they will
• 4:36
  be very clear on what it is that they are receiving.
• 4:39
  Because remember, when it comes to sales, the goal here is we
• 4:43
  want to collect our money clean and neat without quarrel.
• 4:47
  Tomorrow. We want to sell our thing now,
• 4:52
  sell it neat and then everybody is happy so that tomorrow I can
• 4:56
  wake up and start chasing the next customer without somebody
• 5:00
  calling me to say this thing has broken down, this thing doesn't
• 5:03
  work. This is what you promised me.
• 5:05
  How can you do this? You're a criminal.
• 5:08
  You're this, I will give you bad review, blah, blah, blah.
• 5:13
  Communications are easiest to expectations are best and
• 5:19
  easiest. How will I put it now?
• 5:22
  So this thing is escaping me. Let me just put it this way.
• 5:25
  When we're trying to get somebody's expectations or want
• 5:27
  to know what's on their mind and when we also want to pass across
• 5:31
  what it our own expectations, our own obligations, it is best
• 5:36
  done in a very conversational format.
• 5:38
  That way people will understand it and understand it with the
• 5:41
  right emphasis. But remember, we're talking
• 5:45
  about sales. So when you secure the sale and
• 5:51
  you're coming up with the documentation, coming up with
• 5:52
  the contracts, coming up with whatever, yes, the contract can
• 5:56
  be very formal. The warranty documents can be
• 5:58
  very formal. If you have to render statement
• 6:02
  of accounts later on, yes, then render your statement of account
• 6:04
  in a very formal way. Let everything be proper,
• 6:07
  proper. But for the purpose of trying to
• 6:10
  close this deal, it would help if we stay away from formal
• 6:14
  writing. Now, to flesh this out, let me
• 6:18
  use a very concrete example. And this one is from one of my
• 6:21
  clients that I'm currently working with.
• 6:25
  So they are in the real estate space, and they've come up with
• 6:30
  an app that should make it easier to connect buyers to
• 6:33
  renters and, you know, things like that.
• 6:35
  I'm not going to say the name of the company because I don't have
• 6:38
  their permission to do that. Oh, by the way, sorry, I'm
• 6:40
  making today's recording out and about.
• 6:42
  I'm in the parking lot. So I said, let me just make this
• 6:44
  quick recording. So you're going to be hearing
• 6:45
  some noise in the background, you know, the some factory work
• 6:48
  going on, drivers driving by, you know, stuff like that.
• 6:52
  So this particular company, what they did was we have been going
• 6:58
  through what we've been trying to do is we've been trying to
• 7:02
  validate the business idea. For those of you who listen to
• 7:05
  the podcast, you know what my framework for starting a
• 7:08
  business. And of course, the framework
• 7:11
  involves 3 steps, which is we want to make sure that we have
• 7:14
  the right idea to begin with. We want to make sure that we
• 7:20
  have, we can develop a selling framework around the idea.
• 7:25
  And what is the third step? I can't remember.
• 7:28
  That is my own framework anyway, don't mind me.
• 7:30
  So as part of the steps that are involved now when we're starting
• 7:34
  a business is we want to make sure that we have the right idea
• 7:36
  in the first place. The part of making sure that we
• 7:38
  have the right idea is we want to be sure that we kind of
• 7:41
  validate this idea that we can get signs or signals from the
• 7:46
  market that this is an idea that people think is worth paying
• 7:50
  for. We want to be sure that there is
• 7:53
  market demand. For instance, take a look at
• 7:57
  this podcast. It doesn't matter what I feel if
• 8:00
  I think podcasting is the greatest thing on the face of
• 8:03
  the earth and I keep on trying to make a podcast but Nigerians
• 8:07
  do not care about podcasting. It does not matter how many
• 8:09
  times I wake up, I keep spitting into this microphone.
• 8:12
  The podcast will not grow. So I started the podcast six
• 8:18
  years ago and I had a simple thesis that Nigerians will
• 8:22
  eventually start listening to podcasts and they will start
• 8:24
  digging podcasts. And so I try my luck and lo and
• 8:28
  behold, people are finding the podcast and the podcast is
• 8:31
  growing. And currently we have over 4000
• 8:33
  subscribers on Spotify alone. I can't verify the other
• 8:37
  channels because I don't have access to to those figures.
• 8:41
  So you people finding the podcast, listening to the
• 8:45
  podcast, downloading the podcast, sharing the podcast,
• 8:48
  talking about the podcast is market validation that this is a
• 8:53
  good idea. So you need to do the same thing
• 8:57
  for your businesses. It doesn't matter what it is,
• 8:59
  whether you want to be in the jewelry business or in the
• 9:01
  chicken business or you know, whatever ideas you want to do.
• 9:04
  You want to get clear signals from the market that people
• 9:09
  think this is a good idea, that there is demand for this idea,
• 9:12
  that people are willing to pay for this idea and that the
• 9:15
  amount of money that they're willing to pay is good enough so
• 9:19
  that there's something to reinvest back into the business
• 9:21
  and maybe also keep small money so that we can flex.
• 9:25
  So that is market validation. So for this client of mine in
• 9:28
  the real estate space, we're currently trying to validate
• 9:31
  this idea. So all we've been doing is we've
• 9:33
  been running advertisements to Nigerians who are based abroad
• 9:36
  in diaspora to see if they are interested in buying or renting
• 9:42
  properties back home in Nigeria. So the idea is very simple.
• 9:47
  We run a bunch of advertising campaigns.
• 9:50
  We see how many people click, the number of people click.
• 9:52
  We see how many people show up for a meeting or a phone call,
• 9:56
  the number of people who show up for a meeting or a phone call.
• 9:58
  We see how many people pay for the service at the end of the
• 10:01
  day. We'll now sit back and review
• 10:03
  based on that, we'll now be able to answer that, OK, what we've
• 10:07
  done so far, this is a good idea or this is a bad idea.
• 10:11
  If it's a bad idea, we'll now start talking, OK, how can we
• 10:13
  pay for it? How can we change?
• 10:14
  How can we move on to something else?
• 10:17
  It was a good idea. We'll now say, OK, how can we,
• 10:19
  how can we grow this thing? How can we get more clients?
• 10:23
  So part of the process of validation right now is we're
• 10:28
  running advertisements to Nigerians in diaspora.
• 10:30
  Let's see how many people click. And then of course, some people
• 10:35
  clicked on the advertisement and the sales team, the sales team
• 10:40
  for the company reached out, you know, as as normal, you know,
• 10:45
  some people click, you reach out and they don't respond.
• 10:48
  So of course, you just have a follow up, have a follow up
• 10:52
  attempt. Oh, by the way, I advise them,
• 10:55
  not my clients that look, let's do this primarily over the phone
• 10:59
  because remember, this is sales. So the, oh, I put it now there's
• 11:06
  a communications hierarchy. I've been talking about that a
• 11:08
  lot these last 2-3 weeks. When I, what I mean when I say
• 11:11
  communications hierarchy is not all forms of communication are
• 11:15
  created equal. They all have different levels
• 11:17
  of effectiveness. I was going to say effectivity,
• 11:21
  but I don't think that's a word. So they have different levels of
• 11:24
  effectiveness. So face to face is the most
• 11:26
  effective form of communication because you can see the person,
• 11:29
  you can understand what is that they're trying to say based on
• 11:32
  tone, based on body language, based on, you know, the way
• 11:36
  they're squeezing their face, you know, whether you're making
• 11:38
  progress or you're not. So face to face is the best, but
• 11:40
  of course it's the most expensive because you have to
• 11:42
  try up and go and see somebody. Then after that is voice.
• 11:47
  So phone call, phone call, Zoom call, Telegram call, Skype call,
• 11:53
  you know, Sharp Facebook audio call, LinkedIn audio call, any
• 11:57
  kind of call or voice should be most effective.
• 12:00
  After that would be video. I don't know why some people
• 12:03
  will say video should be more expensive.
• 12:04
  Sorry, effective, but actually video is not.
• 12:07
  Maybe because video technologies any I don't know, but maybe
• 12:12
  makes people nervous and people are worried or how do I look, is
• 12:15
  the lighting OK blah blah blah. And so they're distracted by
• 12:18
  other things and maybe because of that they're not
• 12:20
  communicating the best that they should.
• 12:23
  Then finally text based forms of communications are the worst
• 12:26
  especially e-mail because e-mail is formal and then e-mail
• 12:30
  inboxes are full. Me personally, I have like 1000
• 12:33
  something emails. I haven't even checked Some
• 12:35
  people even worse, people ignore emails is easy to go.
• 12:40
  So e-mail is the least effective.
• 12:43
  Then text message and WhatsApp message are more effective than
• 12:47
  e-mail because especially WhatsApp, WhatsApp is a much
• 12:50
  more conversational form of communicating.
• 12:53
  So people see the WhatsApp and you assume you're in a
• 12:56
  communication, unlike when you receive an e-mail.
• 12:58
  An e-mail is you know is an official form of communication.
• 13:02
  So that is the hierarchy of communications that you know is
• 13:06
  from the most effective to the least effective.
• 13:08
  So I told this my clients that you know what, it might cost a
• 13:12
  bit of money, but no, I just load up the phone and yes,
• 13:15
  international number, no problem.
• 13:17
  All you do is you dial and have a quick chat.
• 13:20
  From there you will now switch to WhatsApp and continue the
• 13:22
  conversation through there. So they took my advice, they
• 13:27
  tried dialing and of course you know, people didn't answer.
• 13:30
  So next you send WhatsApp message and people didn't
• 13:34
  answer. So follow up WhatsApp message.
• 13:38
  So I told the lady who is heading the sales team that
• 13:41
  craft a message and let the message say this is this and
• 13:44
  that that that because she was thinking of giving up.
• 13:47
  And I said, no, we don't just give up like that.
• 13:49
  All you do is you send a message trying to confirm if they were
• 13:52
  interested in the first place or if they remember clicking that
• 13:55
  kind of thing. So she took my advice and then I
• 14:00
  want to read out to you the message that she sent back to
• 14:03
  me. And this is the reason why I'm
• 14:05
  making today's podcast episode because the message, it's too
• 14:08
  formal. It's too too formal.
• 14:11
  But based on how they taught us when we're in primary school in
• 14:13
  Nigeria, the message is OK. But I'm telling you that for the
• 14:17
  purpose of sales, for the purpose of drawing somebody into
• 14:21
  a conversation, or for the purposes of building a
• 14:24
  relationship, these kinds of messages are too formal.
• 14:28
  So this is what the message said.
• 14:30
  And I'm reading word for word. Hello Comma, you reached out
• 14:34
  earlier in response to our advertisement regarding buying
• 14:37
  or renting properties in Nigeria.
• 14:40
  Kindly confirm if you recall the inquiry and if you are still
• 14:44
  interested in buying or renting a property.
• 14:46
  I look forward to your response. And then that's how it ended.
• 14:50
  In fact, I look forward to your response.
• 14:52
  You know, that's the very Nigerian expression.
• 14:54
  Another one that we Nigerians like to use is thanking you.
• 14:58
  Thank you very much in anticipation of your response.
• 15:00
  At least I'm happy she didn't use that one.
• 15:02
  Thank you very much in anticipation of your response.
• 15:05
  Nigel, we can write you. So that was it, but I think it's
• 15:10
  too formal. Now.
• 15:12
  I have been telling you guys over here on the podcast over
• 15:15
  and over again that we shouldn't be afraid of artificial
• 15:18
  intelligence tools and that in fact, we can use artificial
• 15:21
  intelligence tools to make our business processes a lot easier.
• 15:24
  Now this is one way that we can we can use AI tools to make our
• 15:30
  business communications sound more conversational or sound
• 15:34
  more informal. Some of you be shocked, some of
• 15:38
  you will say, how can you use AI to make your writing sound less
• 15:42
  formal? It's very simple.
• 15:43
  I'll show you how. In fact, for this one, it was a
• 15:49
  one line prompt that I used just to how I put it, make this thing
• 15:55
  better. Now normally what I would have
• 15:58
  done in the old days was I would have looked at this message.
• 16:01
  Hello, you reached out earlier in response to advertisement
• 16:04
  regarding buying or renting properties in Nigeria.
• 16:07
  Kindly confirm if you recall the inquiry and if you're still
• 16:10
  interested in buying or renting property.
• 16:13
  I look forward to your response. Now in the good old days, I
• 16:15
  would have rewritten this thing myself and try to make it much
• 16:18
  more simpler and try to make it much more conversational.
• 16:21
  Because if it's simple and conversational, especially if it
• 16:24
  ends in a call to action, then we increase the chances that
• 16:27
  people will respond. By the way, when you end your
• 16:30
  message by saying I look forward to a response, that is not a
• 16:33
  call to action. That is not a question and that
• 16:36
  is not the kind of thing that pushes anybody to respond
• 16:41
  because look at this message. Hello, you reached out earlier
• 16:45
  in response to our advertisement regarding buying or renting
• 16:47
  properties in Nigeria. Kindly confirm if you recall the
• 16:51
  inquiry and if you're still interested in buying or renting
• 16:53
  a property. I look forward to your response.
• 16:55
  It didn't end with the question. You're not begging the person to
• 16:59
  respond to something. So, but anyway, this is what I
• 17:03
  did. I took this exact thing that she
• 17:05
  sent to me and then I added a one line prompt at the beginning
• 17:09
  and I wrote this. This was my instruction to
• 17:12
  Google Gemini. That's what I use, but it will
• 17:14
  work with whatever you use. So my instruction was this.
• 17:18
  Rewrite this to make it easier to understand.
• 17:22
  That was all. This is my one line prompt.
• 17:26
  Let's say you write an e-mail to somebody, right?
• 17:28
  First of all, just write it with your full chest.
• 17:30
  Write it however it is. They taught you in primary
• 17:32
  school how you've been taught to write.
• 17:34
  Just just write it. Then when you're done, if you
• 17:37
  think it's too long or if you think it's too worthy, or if you
• 17:40
  think the grammar is too big or whatever, just simply add this.
• 17:44
  Just simply throw this in your AI tool, and then the prompt
• 17:49
  you're going to use is you will tell the tool.
• 17:51
  Rewrite this to make it easier to understand.
• 17:54
  So excuse me, I'm recovering from a gold.
• 17:57
  I can assure you that whatever it is that comes back will be
• 18:00
  much more simpler, easier to digest.
• 18:03
  You can edit that and then send. So that was my prompt.
• 18:07
  Rewrite this to make it easier to understand.
• 18:09
  I threw it into Google Gemini. And then this is what Google
• 18:12
  Gemini came up with. Listen option one.
• 18:17
  Google Gemini said hello comma. You recently reached out about
• 18:22
  our property listings in Nigeria.
• 18:25
  Do you still have a moment to chat about buying or renting a
• 18:29
  home? Let me know if you're still
• 18:31
  interested. You can see that that's very
• 18:33
  short. You said that kind of thing.
• 18:37
  Let me know if you're still interested in answering the
• 18:39
  question. Questions beg your response.
• 18:42
  Something short and straight to the point like this has a higher
• 18:46
  chance that somebody is going to what somebody's going to
• 18:50
  respond. And that is what we try to do
• 18:53
  when we're in sales and when we're trying to build a
• 18:57
  relationship, when we're trying to entice somebody into a
• 19:00
  conversation, keep it short, keep a conversation or end with
• 19:03
  a question. Then option 2 was supposed to be
• 19:08
  much more professional and this is what Google Gemini said.
• 19:14
  Hello Comma. I'm following up on your inquiry
• 19:18
  regarding our Properties for Sale and rent in Nigeria.
• 19:22
  Are you still looking for a property?
• 19:25
  Please let me know if I can help with your search.
• 19:28
  You can see that one is also short and straight to the point.
• 19:31
  I would have preferred for it to end on a question mark because
• 19:36
  remember if you end with a question or you end with a call
• 19:39
  to action, the chances that people will respond are higher.
• 19:42
  So for me, I would have preferred for it to end on, are
• 19:46
  you still looking for a property question mark?
• 19:48
  And then just send it like that. Now the way that our teachers
• 19:51
  taught us to write in primary school, I know that you will be
• 19:54
  uncomfortable sending an e-mail to somebody and the e-mail, the
• 19:59
  letter or the e-mail ends your question mark in the end with
• 20:01
  full stop. I know you are uncomfortable,
• 20:03
  but trust me. Please trust me.
• 20:05
  I'm the specialist when it comes to sales.
• 20:07
  Doing it this way increases the chance that somebody actually is
• 20:11
  going to respond to your message.
• 20:16
  If you don't believe me. OK, well, there's no way for you
• 20:18
  to verify, but I'm currently doing training now that started
• 20:22
  on Monday the 19th of January 2026, and it is something that
• 20:26
  the participants have been able to testify to.
• 20:29
  There was one guy who claims that he has been sending emails
• 20:32
  to a prospect for one year, no response.
• 20:35
  But then after one of our sessions, the guy picked up the
• 20:37
  phone, made one phone call, and they have made progress with one
• 20:42
  phone call. I said a lot.
• 20:48
  Some people find it hard to believe, but just take it.
• 20:51
  That is the truth, at least for now.
• 20:53
  In 2026, e-mail is not a very effective form of communication.
• 20:59
  Face to face or phone call is a lot more effective.
• 21:03
  However, if you must e-mail, it would help if you employ some of
• 21:07
  the techniques that we're talking about here.
• 21:08
  So ending your keeping your e-mail short, keeping your
• 21:11
  e-mail conversational, ending it with a call to action or ending
• 21:14
  it with a question mark improves the chance that somebody will
• 21:17
  respond. And of course, there are people
• 21:19
  who try this and they see the difference.
• 21:23
  Remember, this is sales. We're trying to entice people
• 21:26
  into a conversation. If we can't have a conversation,
• 21:29
  we will not stand a chance to close the deal.
• 21:33
  Then option 3 for this message from Google Gemini.
• 21:36
  This one is supposed to be short and bold.
• 21:39
  And then it said, hello comma, I'm following up on your
• 21:43
  interest in our Nigerian properties.
• 21:45
  Are you still looking to buy or rent?
• 21:48
  I look forward to hearing from you.
• 21:50
  You can see down the very short and straight to the point.
• 21:52
  But of course, I prefer that you end with the question.
• 21:54
  So I would have removed that last line so that mine would
• 21:57
  read. Hello comma, I'm following up on
• 22:01
  your interest in our Nigerian properties.
• 22:03
  Are you still looking to buy or rent?
• 22:04
  Question mark. Then you send.
• 22:06
  Now that kind of thing begs a response.
• 22:12
  So summary, if you want to improve your business
• 22:18
  communications, remember the communications hierarchy.
• 22:22
  To communicate and try and close the deal face to face is the
• 22:25
  best. After that is audio.
• 22:28
  Voice. After that is video.
• 22:31
  After that is text. For text, WhatsApp and SMS are
• 22:36
  conversational. They're the best.
• 22:38
  E-mail is the least effective, so pursue it in that order.
• 22:41
  Whichever 1 is most convenient. For some people, the only thing
• 22:45
  you have is e-mail address, so if that's the case, well, you're
• 22:49
  on your own. OK, well it's not like you're on
• 22:50
  your own. There are things you can do.
• 22:52
  So for the e-mail, remember, make it short, make it
• 22:56
  conversational. Don't make it formal.
• 22:59
  Don't make it stuffy. No big grammar.
• 23:02
  Don't write like how your English school teacher in
• 23:05
  primary school told you to. Write right as if you're just
• 23:09
  writing to a normal, regular, everyday person.
• 23:14
  Then end the e-mail with a call to action or a question mark.
• 23:21
  A call to action is what you want somebody to do next.
• 23:25
  Propose the next step. If you propose the next step,
• 23:27
  you increase the chances that somebody will actually carry out
• 23:30
  that next step or just end it with a question mark.
• 23:33
  If I that's what I tell my clients because some people find
• 23:35
  it hard to grasp the concept of a call to action.
• 23:38
  So I just tell people, you're sending an e-mail, every single
• 23:41
  e-mail sharing with a question mark or I'll go and craft it.
• 23:43
  Let me see your question mark. OK, let's do it that way.
• 23:46
  Ignore call to action. Every single e-mail you send,
• 23:50
  let the e-mail end in a question mark.
• 23:53
  At this stage where we're worried about closing the deal
• 23:55
  in this early stage where we're still toasting them, where we're
• 23:58
  still chasing them, every single e-mail should be short, should
• 24:01
  be conversational, should go straight to the point.
• 24:03
  There should be no big grammar and then ending with a question
• 24:06
  mark. If you don't know how to do it
• 24:08
  yourself, use this one line prompt, which is you will tell
• 24:12
  your AI tool, you will say, dear perplexity, dear AI, dear
• 24:18
  Audacity, dear Google, Gemini, dear ChatGPT, please rewrite
• 24:24
  this e-mail to make it easier to understand and then send.
• 24:29
  It will come back with a shorter and a much easier version of
• 24:33
  your e-mail. If I will give you several
• 24:35
  versions, pick the one you want and then make it out in your own
• 24:39
  voice. Cut it shorter if you can.
• 24:42
  Make sure the thing ends in a question mark, and you will find
• 24:45
  that your responses will increase.
• 24:48
  Yeah, so that's it. That's the reason why I'm making
• 24:50
  today's podcast episode. In fact, I'm hoping that this
• 24:53
  suggestion is going to be able to bless somebody's business
• 24:57
  life today. And if you found this podcast to
• 25:00
  be valuable, please subscribe on Spotify, on YouTube, on Apple,
• 25:04
  on anywhere that you listen to podcasts and audio material.
• 25:11
  Also share the podcasts with your friends, your family
• 25:13
  members, even your enemies. Because if your enemies prosper,
• 25:16
  you prosper too. I'll explain that later on.
• 25:18
  It's some financial physics. You know you won't get it, but
• 25:21
  I'll explain it later. So share this with your enemies
• 25:24
  as well. Then if you would love to
• 25:25
  connect with me, you can call. You can send me a text message
• 25:28
  or a WhatsApp message on 08064662140.
• 25:35
  Thank you very much for your time and attention.
• 25:37
  I will catch you all some other time.