Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Stop Being So Professional: Why Formal Writing Kills Sales
The Core Idea: Talk Like a Person, Not a Textbook! Tavershima argues that many people fail at sales because they write like academics. In the business world, formal, stiff letters actually create "walls" between you and your customer. To close more deals, you should trade formal writing for natural conversation.
1. The Hierarchy of Communication
Not all communication is equal. Tavershima ranks them by how effective they are at building trust and closing sales:
* Face-to-Face: The most powerful way to connect.
* Voice (Phone/Voice Notes): Captures tone and emotion.
* Direct Messaging…
The skinny
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