Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Does Your Website Really Drive Visibility? Plus, How to Find Clients That Matter

Transcript

Does Your Website Really Drive Visibility? Plus, How to Find Clients That Matter · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. Today.
• 0:03
  I'm not in an audio booth, so I expect to hear some
• 0:05
  interruptions, especially since I'm recording at home today and
• 0:09
  it's one of those late night recordings.
• 0:12
  Now today on the podcast, I want us to look at whether websites
• 0:16
  by themselves give you increased visibility.
• 0:21
  Is it automatic that if you get a website, then you're going to
• 0:24
  become more visible or you're going to become more popular
• 0:28
  online? And I also want us to look at
• 0:31
  how to decide to reach out, when to decide to reach out to
• 0:35
  someone as a prospect if you're a service provider.
• 0:40
  Now, the reason why I want to tackle these questions today is
• 0:43
  because I received some outreach recently and the person sent me
• 0:47
  a WhatsApp message. And this is how the WhatsApp
• 0:50
  message went. Now let me read from the
• 0:53
  message. So this is what the person said.
• 0:58
  So the person said, I came across your business on Google
• 1:01
  and really liked what you offer. I noticed you don't have a
• 1:04
  website yet. I wanted to ask have you
• 1:07
  considered having one to increase your online presence?
• 1:11
  So let me repeat. So the fellows have your
• 1:13
  WhatsApp message and this is what the message said.
• 1:15
  I came across your business on Google and really like what you
• 1:18
  offer. I noticed you don't have a
• 1:20
  website yet. I wanted to ask, have you
• 1:23
  considered, excuse me, have you considered having one to
• 1:26
  increase your online presence? Now my response was just no
• 1:32
  because, you know, it's a big game.
• 1:35
  I engage people, you know, as per, you know, me, I'm in sales
• 1:37
  now and you know, I like to encourage people, you know,
• 1:40
  whether the outreach is cool or not, but anything is, I'm tired
• 1:45
  of engaging people. So I just responded no and left
• 1:47
  it at that. And I want to talk about my
• 1:51
  reasons why I said no more of the reasons why I said no in the
• 1:55
  future episode. And largely is because, you
• 1:59
  know, my podcasting, my content marketing strategy seems to be
• 2:02
  doing OK. You know, putting up episodes of
• 2:04
  the podcast, sharing them on YouTube, and then also writing
• 2:10
  content pieces once in a while on LinkedIn seems to be doing
• 2:13
  OK. So that's the main thing, pretty
• 2:15
  much the main reason why I said no.
• 2:19
  And that's the main reason why I'm not considering a website
• 2:22
  now. And you guys are not going to
• 2:24
  find any website of me in the near future anyway.
• 2:29
  Now let's get back on topic. Now the main benefit that this
• 2:33
  guy seems to be selling is this. The main benefit he seems to be
• 2:37
  selling is that the purpose of the website is that a website
• 2:40
  leads to increased visibility. Now I want us to look at that
• 2:44
  question today. Is it true that the unique value
• 2:48
  proposition of a website is that if you get a website, you're
• 2:52
  going to become much more visible?
• 2:55
  Now for those of you who are listening to the show for the
• 2:56
  first time, the UVP or the USP, that's the unique value
• 3:00
  proposition or the unique selling proposition is just the
• 3:04
  reason why people do business with you or the reason why
• 3:08
  people buy your product for your service.
• 3:10
  So if you're one of those people who sells the service and what
• 3:14
  you're selling is websites, should you be leading with the
• 3:17
  fact that people should get websites so that they can become
• 3:21
  much more visible? Now, web websites can only give
• 3:26
  you visibility if you pay attention to SEO.
• 3:31
  And let me repeat this, websites can only make you more visible
• 3:35
  if you pay attention to SEO. In other words, if you have a
• 3:39
  website and you're not paying attention to SEO, you are not
• 3:44
  going to be visible, Shishi, as in nobody will see you.
• 3:49
  You won't achieve gang if you don't pay attention to SEO.
• 3:56
  So SEO just means things that you do to make it easy for
• 4:02
  Google to recommend you to people who are searching on the
• 4:05
  Internet or SEO just means things that you do that makes it
• 4:08
  easier for people to find you on the Internet.
• 4:11
  Now let me repeat every single time you hear SEO, this is what
• 4:15
  it means. Now, the reason why I'm
• 4:17
  stressing this definition is because if you remember when I
• 4:20
  was talking to the Abuja businesswoman last year, late
• 4:25
  last year on digital marketing at Avon Hub in Abuja, everyone
• 4:31
  in the room didn't know what SEO was.
• 4:34
  And for me, I was shocked. But thinking back now, I
• 4:36
  shouldn't have been shocked, you know, because like this is what
• 4:39
  I do for a living. I do sales for a living.
• 4:42
  SEO, technically speaking, is not sales per SE, but The thing
• 4:45
  is, you know, it's kind of my environment.
• 4:48
  So someone like me should know SEO is, but I shouldn't assume
• 4:52
  that everybody knows what SEO is.
• 4:54
  SEO just means search engine optimization.
• 4:58
  But even that word, the grammar sounds big, but this is breaking
• 5:02
  it down. This is what it means.
• 5:03
  SEO just means anything that you do on the website or concerning
• 5:08
  the website that will make it easy for people to find you or
• 5:12
  anything you do on the website or relating to the website that
• 5:17
  will make it easier for Google to recommend you to other
• 5:21
  people. Because just like you have
• 5:23
  algorithms on Instagram and algorithms on TikTok and
• 5:28
  algorithms on Facebook, Google MA is also an algorithm.
• 5:34
  So, you know, don't get it twisted.
• 5:36
  Google is also an algorithm. So just like we play the
• 5:39
  algorithm game on Facebook, we play the algorithm game on
• 5:43
  Instagram, the algorithm game or LinkedIn algorithm game on
• 5:47
  Tiktok, there is also an algorithm game to play on
• 5:53
  Google. So if you want to be visible,
• 5:57
  you have to play that SEO game. Now what are the ways that
• 6:00
  people achieve SEO? You can do it in for excuse me,
• 6:06
  there are lots of ways that you can look at it, but for me, I
• 6:08
  like to break it down just to this simple way.
• 6:10
  There's technical SEO and then there's on page SEO.
• 6:13
  Now technical is all that fancy stuff that you do.
• 6:16
  The metadata. Metadata just means all I put it
• 6:21
  now, OK, well, data is just means information.
• 6:25
  So the website definitely will have information like the text
• 6:28
  you put up, you know, your prices, your location, you know,
• 6:31
  blah, blah, blah. Now, metadata is the data that
• 6:35
  is behind all that text, you know, the structured data that
• 6:38
  helps the the Google algorithm, Google bots, because Google is
• 6:43
  just made-up of, you know, tiny, tiny bots that are just scraping
• 6:48
  the Internet trying to understand what this website is
• 6:51
  and things like that. So when you hook up your site
• 6:53
  maps, your metadata and all that technical, technical stuff, you
• 6:57
  know, stuff that everyday ordinary people like you and I
• 7:00
  don't bother ourselves with, all that is technical data.
• 7:04
  Technical data is just all the stuff that the website designer
• 7:07
  puts there so that when the Google bot gets to the site,
• 7:11
  because remember that an algorithm is not a human being
• 7:14
  and a bot is not a human being. So for human beings like you and
• 7:18
  I, when we step on a website, we know straight up what this
• 7:20
  website is about. Just, you know, based on the
• 7:24
  graphics, based on the text that is there.
• 7:27
  But bots can't read, algorithms can't read.
• 7:30
  Algorithms don't understand, they don't know what's up.
• 7:33
  So the metadata is the thing that makes it easier for the
• 7:36
  bots to understand that. OK, this picture on the website,
• 7:39
  so this picture is a picture of a man eating fried chicken, you
• 7:45
  know, something like that. So that if anybody's Googling
• 7:50
  best place to eat fried chicken near me, you now know that OK,
• 7:54
  based on the pictures that have been seen on this website, maybe
• 7:58
  this website is the correct place to be eating fried chicken
• 8:01
  in Abuja. Let me show this person the
• 8:03
  information. So that's all of our simplified
• 8:05
  way, but basically that's just how all these things work.
• 8:08
  So yeah, so that's the technical aspect.
• 8:12
  Then there's the on page SEO. Now on page SEO is built around
• 8:17
  the content that you put up on the website and basically just
• 8:22
  means, you know, people trying to write posts, trying to write
• 8:25
  articles around keywords or around phrases that customers or
• 8:29
  potential clients are going to search for.
• 8:32
  So those are also some of the things that Google, the Google
• 8:35
  algorithm looks at to determine whether it's going to show your
• 8:38
  website or not. So if people are searching
• 8:42
  correct place to eat chicken in Abuja near me and on your
• 8:48
  website you happen to write a lot about correct places in
• 8:54
  Abuja to eat fried chicken. Then it's one of the reasons
• 8:59
  that Google might have to serve up your own website because
• 9:03
  people are searching for correct Amala joints near me or correct
• 9:08
  chicken joints near me or five Star gardens in Abuja or
• 9:13
  something that you happen to be writing about those sorts of
• 9:16
  things. So basically what I'm just
• 9:19
  trying to say is if you get a website and you don't pay all
• 9:23
  these technical boys or technical girls to go and be
• 9:25
  doing metadata sitemap this architecture or blah, blah,
• 9:28
  blah. Or if you yourself don't start
• 9:31
  writing content around some kind of things, you know, some
• 9:34
  keywords and some phrases and things like that, your website
• 9:37
  is going to be useless. People who search, nobody will
• 9:41
  see you. Basically what I'm trying to say
• 9:44
  is if your website is static, as in let's say you built the
• 9:48
  website January 1st 1995, since then 1995 not done anything on
• 9:54
  the website, No update, no nothing, no blog, no posts, no
• 10:00
  nothing, nothing. Nothing.
• 10:01
  That website is of no use. That website is not going to
• 10:04
  give you any kind of visibility. Nothing 0.
• 10:09
  So your website has to be continually updated and your
• 10:13
  website also has to be a helpful resource before it's going to
• 10:20
  give you visibility. And that is where a content
• 10:23
  marketing strategy comes in. Now, content marketing just
• 10:26
  means you're putting up photos, videos, text, audio, PDF.
• 10:34
  What does anything share that people might find valuable and
• 10:39
  that people might be searching for?
• 10:41
  Now, the whole idea behind content marketing strategy is
• 10:43
  that the more valuable content that you put out, the more
• 10:46
  people begin to hang with you, the more people begin to mess
• 10:48
  with you, the more people begin to follow you, the more people
• 10:52
  begin to relate with you. And then people begin to feel
• 10:55
  like this guy, this babe be like, say like this guy is the
• 10:59
  very guy or this babe is the very babe.
• 11:03
  So that's what the content marketing strategy is.
• 11:06
  This podcast that you're listening to right now.
• 11:08
  This is a content marketing strategy.
• 11:12
  There's one guy who's been listening.
• 11:14
  Since when did he say he's been listening to himself?
• 11:18
  I think he says he's been listening since 2023 or so.
• 11:22
  But it's just this year, 2025 that the guy said, what's up?
• 11:25
  My, you know, you know, I've been listening.
• 11:28
  I've been reasoning like this, reasoning like this, you know,
• 11:31
  this is where my business is. I'm so, so well, like, I think
• 11:36
  we can work together like this, you know?
• 11:38
  So how do you feel and you know myself, you know, I looked at
• 11:42
  guys business, we spoke a bit and I think I can help him out
• 11:46
  and currently that he's one of my clients.
• 11:49
  But this is somebody that's been listening since 2022-2023.
• 11:52
  I didn't say PIM, but then today we're doing business and that is
• 11:57
  how content marketing strategies work.
• 12:00
  You're trying to be helpful, you're trying to be valuable,
• 12:03
  you're just putting out the content.
• 12:05
  People begin to follow you, they begin to message you small, they
• 12:07
  begin to Yang with you, begin to build a relationship with you.
• 12:12
  And then over time, there's a possibility that some of these
• 12:14
  things might lead to business. And so that's what content
• 12:16
  marketing strategies are all about.
• 12:19
  So if you want your website to give you visibility, it's not
• 12:23
  just a matter of creating the website and then posting it,
• 12:26
  bam. And then you just leave it.
• 12:27
  No, you have to continue. You'll update that thing.
• 12:31
  Tell your website person, because you know, there are
• 12:34
  people like me, for instance, me, I don't know anything about
• 12:36
  code. So you guys call your tech
• 12:38
  person every once in a while. That is you go and do metadata,
• 12:43
  go and do site architecture, go and do this go and do that, all
• 12:45
  that technical, technical things so that the Google bots will be
• 12:50
  able to understand what's on the website.
• 12:52
  Then you self, you also need to make sure that your website is a
• 12:56
  living website, a living website flowing with fresh streams of
• 13:02
  content, always putting out stuff so that today somebody
• 13:06
  will come to your podcast. Let's go back to the whole
• 13:08
  example of looking for correct Hangouts in Abuja.
• 13:11
  So the person goes to your website and they say that how
• 13:13
  today you wrote about correct places where you can eat
• 13:17
  peppered fish. Next week they come to your
• 13:19
  website. You wrote about places where you
• 13:22
  can eat correct chicken. Then go to your website again
• 13:25
  and then you're talking about the top best 5 Hangouts in Abuja
• 13:29
  where you can go and watch UFR Sports and eat suya and then
• 13:33
  something like that. So if people have been finding
• 13:36
  your website to be a helpful resource and let's say what you
• 13:40
  are actually is you're an event planner or something, OK, is
• 13:43
  that too much of A stress? OK, maybe I should have thought
• 13:47
  of another example, but basically here my point.
• 13:50
  So it's when somebody has been following your website, has been
• 13:52
  saying, OK, these, your website, you always have the four on one.
• 13:55
  You always know what's up. You always know what the deal is
• 13:58
  when it comes to this and this and this and that.
• 14:01
  Then people will subscribe, follow, bookmark, whatever.
• 14:08
  And then eventually one day the more to do business with you.
• 14:13
  And of course, since you're being so helpful, they will end
• 14:15
  up sharing it with other people as well.
• 14:17
  So that is what brings visibility.
• 14:20
  It is not the website in itself that brings visibility.
• 14:27
  So now using this scope, if you want to use my own business as a
• 14:30
  case study and to help you better understand why I'm not
• 14:35
  bothered about the website, all the attention that I get is
• 14:40
  maybe 0.001% from my radio show. The remaining 99.99999 something
• 14:51
  of the attention I get is derived from this podcast that
• 14:54
  you're listening to right now. Anyway, you know, the radio show
• 14:58
  is still new, so with time, let's give it a year or two, you
• 15:02
  know, maybe things might change. But you can see now why
• 15:06
  currently I'm not bothered about the website because given my
• 15:12
  limited skill set and expertise, I seem to be doing OK with the
• 15:16
  podcast and with the radio show. And then of course, I'm still in
• 15:20
  talks with the TV station to see how we can get the TV show on
• 15:25
  the air this quarter, first quarter of 2025.
• 15:30
  S with those things working out, honestly, I think I probably
• 15:35
  don't need a website for now. But then again, you know, my
• 15:37
  area of specialty is sales and personal selling in particular,
• 15:43
  not necessarily marketing per SE.
• 15:45
  So of course, as I gain traction on all these things and as I
• 15:50
  hire marketing specialists, the strategy might change.
• 15:54
  But for now, this is the reason why I can't be bothered with the
• 15:56
  website. So excuse me.
• 16:00
  So by the way, later on when I do get a website, I'm only going
• 16:05
  to use a website for lead generation, not for visibility.
• 16:09
  I'll still rely on the podcast and on the radio show and on the
• 16:13
  TV show to give me the visibility that I need.
• 16:17
  I'll use the website for lead generation.
• 16:19
  The lead is anybody who does something that shows he might be
• 16:23
  interested in your product or your ServiceNow.
• 16:26
  One of the ways that you can use your website for lead generation
• 16:29
  is to use it to capture the names and contact details of
• 16:32
  people who are willing to have a business conversation.
• 16:35
  So when I do have a website, I want my website to be simple,
• 16:38
  nothing fancy. The website will have a link to
• 16:46
  the podcast. What else?
• 16:48
  It'll have a link to the podcast.
• 16:50
  Then there'll be a tab or a link for speaking engagements and a
• 16:55
  link for consulting engagements. You know, simple, my website is
• 16:59
  going to be the most basic website you have ever seen in
• 17:01
  your life. There's only going to be 3
• 17:04
  options, nothing fancy. So you know, tavishyaman.com or
• 17:09
  whatever it is that I make it. That's of course after my name
• 17:13
  becomes something because you know, for now, still building,
• 17:16
  still building, still growing. So you get to the website and
• 17:20
  The thing is, if you're interested in the podcast, go
• 17:22
  here. If you want me to speak at your
• 17:25
  events, go here. If you want me to consult for
• 17:28
  your business, go here. I've already decided that that's
• 17:32
  going to be the simple architecture of my website.
• 17:34
  So when I do get a website, that's what mine is going to be
• 17:36
  for lead generation. And by the way, for those of you
• 17:39
  who are thinking about websites for your business, I hope you
• 17:43
  can see some of the thought and some of the strategy that goes
• 17:45
  into whether you get a website or not and what kind of website
• 17:49
  that you get. Because there's some of you who
• 17:53
  fall for this Lamba that the website will give you
• 17:55
  visibility. And then you go and pay for a
• 17:58
  website and then eight months later, 10 months later, one year
• 18:02
  later, you're wondering, I got a website, why didn't the website
• 18:05
  give me visibility? This is why It's because your
• 18:08
  website is static. Your website is dead.
• 18:12
  You've not done any technical updates.
• 18:13
  You're not doing content marketing strategy.
• 18:16
  Therefore, your website is equal to 0.
• 18:20
  So I'm not saying don't get the website.
• 18:22
  I'm just saying don't fall for this number that if you get a
• 18:25
  website it will equal visibility.
• 18:28
  There's a whole bunch of stuff that you need to do in order for
• 18:31
  websites to equal visibility. Summary.
• 18:35
  What I'm saying is if you want visibility, a website alone is
• 18:39
  not going to solve your problems.
• 18:42
  Now question #2 how do you decide to reach out to someone
• 18:44
  as a prospect of your service provider?
• 18:48
  The reason why I'm looking at discretion now is because the
• 18:52
  info that this guy found out about me is from my Google My
• 18:56
  Business profile. Unfortunately that Google My
• 19:00
  Business profile. If any of you go and check me up
• 19:02
  on Google Now you see that the information there is stale.
• 19:07
  You will see that I have not updated it in the last, I will
• 19:12
  say the last five years, maybe maybe even 8 years off to be
• 19:15
  honest, because I was back when I was still pushing my
• 19:20
  photography and video business. So I used to regularly update
• 19:24
  it. But since I made a shift in what
• 19:29
  it is that I've been doing, I have not been updating it.
• 19:33
  So for my photography, for the photography side of my business,
• 19:37
  I don't do retail clients anymore.
• 19:39
  So I don't do weddings anymore. If corporate organizations call
• 19:43
  me up, I will answer them because #1 The profit margin is
• 19:47
  sweet and then #2 with the way that I run things with my follow
• 19:53
  up game and things like that, it is easier for me to get repeat
• 19:58
  business and referrals from corporate gigs, corporate
• 20:02
  clients. The same thing with video, I
• 20:04
  don't do retail clients anymore. It was a corporate event.
• 20:10
  Like for those of you who work with MTN, if people are doing
• 20:14
  end of year party for the Abuja office, you work in MTN.
• 20:18
  You know, please, by all means, I like your boy.
• 20:20
  I like to hook you guys up, especially if you need
• 20:25
  documentaries done because I would like I'm a joint
• 20:28
  documentaries right now. The profit margins are better
• 20:32
  and then creatively it's much more what's that word?
• 20:38
  It's more satisfying then, put it that way.
• 20:41
  The stories you get to tell, the things you get to learn.
• 20:46
  Anyway, that's a separate as a separate whatever.
• 20:50
  But bottom one I'm just trying to say is that this guy went to
• 20:52
  go and check Google My Business profile, and then he found my
• 20:55
  business profile. He'd even check it and see that
• 20:57
  this thing has not been updated in 5 to 8 years.
• 21:01
  The guy now reached out. Is that how you're supposed to
• 21:04
  be doing things? You're looking for business.
• 21:08
  You go to the Internet, Anybody that you see on the Internet,
• 21:11
  you just start chasing them down.
• 21:13
  No, no, no, no, no, no. If you listen to this poet has
• 21:16
  for the length of time, you know that you're supposed to do some
• 21:19
  small research. I use some current common sense
• 21:23
  to try and separate the wheat from the chaff to know that OK,
• 21:26
  this guy is premium, let me chase it.
• 21:28
  This babe is premium. Let me chase it.
• 21:31
  This one maybe. I don't know.
• 21:33
  Let me keep it just in case. Then this other one, just jump
• 21:37
  on pass. Just free it.
• 21:39
  Leave it. Nothing good can come from it.
• 21:43
  So, well, I was like kind of lost my train of thought anyway.
• 21:50
  So yeah, the reason for me scaling down my photo and video
• 21:53
  activities is because I'm paying more attention to my consulting
• 21:55
  and my speaking business right now.
• 21:57
  And summary, what I'm trying to say is that this guy should have
• 21:59
  looked at my, the Google My Business page and he should have
• 22:02
  concluded that my business is dead and not worth reaching out
• 22:05
  to. So please, if you're looking for
• 22:09
  people online, you're trying to chase and get business from if
• 22:13
  the last time the person updated right now is 2025, if the last
• 22:17
  time the person updated was 2020.
• 22:19
  The thing is, it might be a going business, it might not be.
• 22:21
  But in my own opinion, somebody who has not updated in five
• 22:24
  years like was why are you stressing yourself?
• 22:27
  Leave the person gonna look for the person that's been updating
• 22:30
  regularly. And to be honest, that is how
• 22:34
  average everyday ordinary people think.
• 22:39
  I know this because my wife is not in business, at least not
• 22:42
  yet. We're going to get into business
• 22:45
  together eventually when we start money management services
• 22:50
  in the future after she passes all her qualification exams and
• 22:54
  she's a fully chartered financial analyst.
• 22:58
  But until then, I've noticed because she likes to do stuff
• 23:01
  like, OK, like now that we've moved house, for instance, she
• 23:04
  was searching Instagram, you know, for vendors.
• 23:08
  So yeah, to be honest, until I started dating my wife and, you
• 23:13
  know, since marriage, I didn't know the way that people use,
• 23:17
  like, people really, really use Instagram to learn how to shop
• 23:21
  and the things like that. So some of the new things that
• 23:24
  we're buying now that we've moved into the new house is from
• 23:27
  her checking on Instagram. You know, if you just send me a
• 23:29
  picture, you know, what do you think about this little pillow?
• 23:31
  What do you think about this? What do you think about this
• 23:33
  shelf? What do you think about that?
• 23:35
  Or pajamas for the kids or this or this or that or that.
• 23:38
  There's lots of stuff going on on Instagram and lots of stuff
• 23:41
  going down on TikTok. But I know there's one thing.
• 23:45
  My wife can open Instagram and just close it down.
• 23:47
  I'll say, why'd you close it now?
• 23:48
  This was good one. This didn't look nice.
• 23:50
  I said no, no, no. The person has not updated in
• 23:52
  one year. I don't think this business is
• 23:54
  moving. So you can see that everyday
• 24:00
  average people, your mum, your wife, your boyfriend, your, you
• 24:07
  know, colleagues, they look at simple things like this.
• 24:12
  You check your website and say, ah, this guy is now updated in
• 24:15
  six months. Let me not try, let me not try
• 24:18
  it. This, this, this business is
• 24:20
  dead and they move on. So it's the same thing I should
• 24:23
  be paying attention to. So bottom line is, I'm saying
• 24:26
  that if you're a service provider now, like this guy who
• 24:30
  does websites, what should you be looking out for before you
• 24:35
  start approaching people? Don't just go and then be
• 24:38
  collecting names up and down and then start chasing everybody.
• 24:41
  Business and sales is hard enough as it is.
• 24:43
  Make your life easier. If you go around and you're
• 24:47
  collecting names and phone numbers of a bunch of businesses
• 24:50
  that are already dead, of course you'll be frustrated reaching
• 24:54
  out to people, pinging people, calling people, emailing people,
• 24:57
  messaging people and getting bad answers.
• 25:01
  The all this guy had to do was do some some small homework.
• 25:05
  You're reaching out to me to go and get a website.
• 25:08
  Somebody who obviously has not done something on this business
• 25:10
  for the last five years, 10, you know, one decade.
• 25:14
  What are you chasing that kind of person for?
• 25:17
  Honestly speaking, how do you think that kind of person is
• 25:19
  going to close into a deal? So what you should be looking
• 25:23
  now for when it comes to traditional sales, what we call
• 25:26
  them buying signals. A buying signal is just
• 25:31
  something that people do that shows they might be interested
• 25:34
  in a product or service. So whenever you see some of
• 25:37
  these small, small cues, those are people that you chase.
• 25:40
  So back in my event days now wedding photography day, when
• 25:44
  you, when we me and my video guy will go for bride offers.
• 25:50
  If any babe comes to a bride off air, it looks like buying
• 25:54
  signal. It's not a guarantee because
• 25:58
  there's some people that nobody has proposed to demo boyfriends
• 26:02
  of they don't have, but they will come for the bridal show.
• 26:06
  But still attending a bridal show was a buyer signal.
• 26:12
  It's now up to you to engage in conversation with people so you
• 26:14
  can separate the wheat from the chaff now.
• 26:16
  OK, this one, she doesn't even have boyfriend, but Shah, she
• 26:21
  just wants to come and see what's up.
• 26:23
  She heard music, she heard this, she heard that.
• 26:25
  She just enter, OK, this one is not serious.
• 26:28
  You now free her. But attending some kind of shows
• 26:32
  that could be a bang signal. Of course, now we're talking to
• 26:35
  people who sell websites. So for the guy who reached out
• 26:38
  to me, I hope you're listening to this episode.
• 26:43
  Bang signals, they're different kinds.
• 26:46
  So I made a list of a few. Let's just examine.
• 26:49
  Now let's look at website related signals.
• 26:53
  So First off, my own opinion, my guy, you should have been
• 26:56
  looking at people who already have websites.
• 26:59
  I know some of you will say, ah, I'm selling website.
• 27:02
  Why will I be chasing somebody who already has websites?
• 27:06
  But just stay with me here. You you see where I'm going.
• 27:10
  So if you were looking at people who already have websites, but
• 27:15
  look for people whose website is the the design is outdated.
• 27:19
  Once you open the website, you see that this guy, this website
• 27:23
  was made in 2020. This website was made in the
• 27:25
  year 2000. So this website has not been
• 27:28
  changed in in 25 years, but the business is still an ongoing
• 27:33
  business. That kind of person.
• 27:35
  Yeah, reach out to that person. You know, case in point, like
• 27:40
  Linda EKG. I don't know if Linda EKG is hot
• 27:43
  right now again, but I know that was one time shower like when
• 27:47
  her website first blew. I know that maybe like 3 or 4
• 27:52
  years later my sister-in-law was on the website.
• 27:55
  I checked. I'm like ha so Linda EKG like
• 27:58
  this babe, she know like she didn't refresh the website, you
• 28:01
  know nothing was still the same. So there's some people who just
• 28:05
  roll like that and then plus the person might just be lazy, you
• 28:08
  know, like me, and just never bother to update the website.
• 28:12
  But Shar, look for people who have outdated design that might
• 28:16
  be a buying signal. People who have clunky website
• 28:19
  design, that might be a buying signal.
• 28:22
  Look for websites that lack mobile responsiveness.
• 28:25
  The idea behind mobile responsiveness is this.
• 28:29
  I don't know what the percentage is, but Shar, almost like 100%
• 28:34
  of people right now, they check out websites on their phone.
• 28:37
  So the idea behind mobile responsiveness is this.
• 28:40
  Your website, when you open it on desktop, the thing should
• 28:43
  appear correct. If you open it on the phone, the
• 28:47
  thing should appear correct. So if you check somebody's
• 28:51
  website on the desktop, the thing looks 100%.
• 28:54
  On the phone, The thing is now looking one kind.
• 28:57
  You know, elements are getting out of order.
• 29:01
  Those are the kind of people you can approach.
• 29:03
  Then of course, there's some people who still have flash on
• 29:05
  their websites. You know, Flash is how I
• 29:10
  describe it and I'm not a tech person.
• 29:13
  So those of you who are tech people, you know, don't be angry
• 29:15
  with me. Flash is like one kind of tech
• 29:17
  that allows for animation on the website.
• 29:20
  So I don't know the difference between Flash animation and
• 29:22
  ordinary animation. But I've noticed that those of
• 29:25
  you who design websites, you get a seat and say, ah, this is
• 29:28
  Flash. So you will know that thing.
• 29:30
  So if you see somebody and like, ah, this is Flash, you now know
• 29:32
  that that's best thing you can approach.
• 29:35
  You say, oh bro, I've seen their website still runs on Flash.
• 29:38
  Do you know that is responsible for your website opening slow
• 29:41
  and that's the reason why your business might be suffering?
• 29:45
  You know, you can have that kind of conversation with someone
• 29:48
  which leads to the next thing, poor performance.
• 29:52
  If you're going to be looking at poor performance, then we're now
• 29:56
  going to be having problem based openers.
• 30:00
  I think I spoke about that maybe two or three episodes back.
• 30:04
  This is basically where you're having a cold conversation with
• 30:07
  someone. When I say cold conversation or
• 30:10
  cold prospecting, it just means the person doesn't know you.
• 30:14
  You might, you don't know the person.
• 30:16
  There's no prior context, no prior personal context, no prior
• 30:19
  business context. You guys don't know yourselves
• 30:21
  at all, so that's cool. Prospecting so you can have
• 30:28
  conversations around slow loading speeds, maybe because
• 30:31
  the person is using flash, so if you open the website, the
• 30:34
  website is running slow, that kind of person.
• 30:37
  You can now send that person a WhatsApp message or if the
• 30:43
  website is down half of the time there's some websites that are
• 30:47
  like that, like for some reason glow right now for like 4 days
• 30:52
  I've been trying to load load Internet.
• 30:58
  The thing was just an ongoing. So if you have those kind of
• 31:02
  connects, go and start talking to glue.
• 31:04
  Whoever is managing that website is not doing a good job.
• 31:08
  So websites that are slow currently crashing or having
• 31:11
  downtime or websites that are not showing up on search engine
• 31:16
  rankings, those are the people we can hit up on WhatsApp.
• 31:20
  But it was going to be a problem based opener.
• 31:23
  Like hey bro, senior website looks cool, but I noticed that
• 31:27
  your website is running on Flash.
• 31:29
  Do you know that flash based websites load 96% slower than
• 31:35
  websites that work with so, so so and so that could be
• 31:38
  responsible for you losing business because people are
• 31:40
  bouncing off your website. Would you be interested in me
• 31:45
  having a look at your websites to try and figure out how we can
• 31:49
  optimize it and make it faster? You know so that kind of opener
• 31:54
  something like that of course, if I had time, I could sit down
• 31:57
  and think about something much more elegant.
• 32:00
  So now what else what else do I say?
• 32:06
  OK lack of functionality, essential features like modern
• 32:09
  websites have contact forms, you know drop your phone number here
• 32:13
  then e-commerce capabilities. You know, if you want to buy,
• 32:15
  click here, add to this, add to that, you know, so you can be
• 32:19
  looking at stuff like that. Some of these things missing.
• 32:21
  These could be buying signals to show that somebody's ready for
• 32:26
  your product or your service. So, you know, on and on and on
• 32:28
  and on. And then also just some simple
• 32:30
  stuff like maybe you're cheating on LinkedIn.
• 32:32
  You notice that somebody has just launched a new business or
• 32:35
  there's a new startup or you know, something, something, you
• 32:38
  know, you see on your Instagram that somebody has launched a new
• 32:40
  social media account. You go and check, you see that
• 32:43
  there's no website, you know, those kind of people.
• 32:45
  You cannot hit that person up. Or I noticed you started a new
• 32:48
  business, blah, blah, blah, blah, blah.
• 32:50
  And this is where this kind of visibility Lamba will now work.
• 32:54
  I've noticed you've started a new business, blah, blah, blah,
• 32:56
  but you don't have corresponding website.
• 32:58
  Are you interested, You know, enhance visibility something,
• 33:01
  something, something, you know, those kind of messages.
• 33:05
  So now not all of us listening today are in the website
• 33:13
  business, but just sit and think for my own business, what are
• 33:18
  buying signals that when I see I will now know that OK, this
• 33:22
  person is ready for me. Let me begin the portruded
• 33:24
  person. So just sit down with a pencil
• 33:28
  and the paper and then think, start freestyling.
• 33:31
  Just write stuff down. No answer is too stupid.
• 33:35
  Just write everything down that comes to your mind.
• 33:37
  By the time you sleep and you wake up, you now realize that
• 33:40
  OK, this and I wrote yesterday, OK, if you know makes sense.
• 33:45
  And then of course, you discuss with people, your business
• 33:48
  partner, your spouse, Mumsy, Popsy, you know, whoever.
• 33:53
  And then of course there's ChatGPT, there's Google Gemini,
• 33:57
  there are these AI tools. You can actually make it a
• 33:59
  prompt to look for buying signals for your business.
• 34:02
  And this will give you cues so that you now know that, OK, when
• 34:05
  I see somebody doing this and doing this and doing this, this
• 34:08
  is when I know that, OK, now let me start the conversation.
• 34:11
  Let me start to chase the person.
• 34:16
  So summary, don't just go and get business names from a
• 34:25
  website and assume that this person is a good candidate for
• 34:27
  your product or your service. Sit down and think, have I seen
• 34:31
  any buying signals? If you have seen buying signal,
• 34:34
  go ahead, pursue. But it doesn't mean that once
• 34:38
  you see buying signal, you pursue that deal will close, you
• 34:41
  know, But we should always be doing things to increase the
• 34:44
  odds in our favour. So that's all for tonight.
• 34:49
  Thank you very much for your time and attention.
• 34:51
  If you'd love to connect for a strategy session, a business
• 34:54
  audit or you'd love for me to answer some questions, then
• 34:58
  connect with me on WhatsApp. The phone number is 08064662140.
• 35:04
  The country code is +234. For those of you who are not
• 35:06
  Nigerian, then also connect with me on LinkedIn, the name to look
• 35:11
  for establish aid. I also have stuff available on
• 35:15
  YouTube. As for those of you who don't
• 35:17
  like listening to podcasts. So thanks for your time and
• 35:19
  attention. I'll catch you guys in the next
• 35:20
  episode.