Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Does Your Website Really Drive Visibility? Plus, How to Find Clients That Matter
Recently, I received a WhatsApp message that sparked a thought-provoking conversation. It went something like this: "I came across your business on Google and really liked what you offer. I noticed you don’t have a website yet, and I wanted to ask—have you considered having one to increase your online presence?" My immediate response was, "No." And that got me thinking. The core benefit being sold here was "increased visibility." But is that the true Unique Value Proposition (UVP) of a website? The Myth of Automatic Visibility Many believe that simply having a website guarantees visibility…
The skinny
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