Latest / The Social Capital Method / Stop Collecting Contacts: Network for Referrals, Revenue & Recognition [Ep. 005]

Transcript

Stop Collecting Contacts: Network for Referrals, Revenue & Recognition [Ep. 005] · The Social Capital Method

• 0:07
  SPEAKER_00: If you are great at what you do, your reputation is solid, and your network is full of impressive names, but none of it is helping you get closer to your business goals or professional aspirations, you are in the right place.
• 0:19
  SPEAKER_00: Welcome to the Social Capital Method.
• 0:21
  SPEAKER_00: I'm your host, Sabine Gideon.
• 0:23
  SPEAKER_00: This is the show for the high-performing professional, founder-led business owner, or consultant ready for the referrals, revenue, and recognition your work deserves.
• 0:33
  SPEAKER_00: Tune in each week for a breakdown of the strategies, systems, and identity level shifts behind sustainable relationship-driven growth.
• 0:41
  SPEAKER_00: Let's get into it.
• 1:18
  SPEAKER_00: But the challenge I've seen is especially for those of you who, you know, really, really hate it, it's because you're still buying into this notion that it's all about collecting contacts, right?
• 1:29
  SPEAKER_00: As many places that you can go, as many business cards as you can get, as many LinkedIn network connections or followers that you can get.
• 1:37
  SPEAKER_00: And so that leads to burnout, which makes it understandable of why you may not like the process.
• 1:43
  SPEAKER_00: But if you really think about what networking is meant to do or what your network is meant to do for you, it's meant to be a living thing that you cultivate over a period of time so that you can actually reap from it at some point.
• 1:58
  SPEAKER_00: And so the first thing, you know, that you should be doing if you're not doing it is really networking with uh strong positioning.
• 2:05
  SPEAKER_00: So what does that mean?
• 2:07
  SPEAKER_00: That means making sure that people not only know who you are, but they know what you do.
• 2:12
  SPEAKER_00: They know how they can support you.
• 2:13
  SPEAKER_00: They know who it is that you're looking to partner with, who to work with.
• 2:17
  SPEAKER_00: Um, also, you know, you have to stay top of mind.
• 2:20
  SPEAKER_00: I mean, there's a lot of information.
• 2:22
  SPEAKER_00: A lot of us are experiencing a lot day to day.
• 2:24
  SPEAKER_00: And so even if you do meet someone at an event, you have a really, really great conversation, and maybe you connect with them on LinkedIn, that doesn't mean three, five, six months down the line that they're going to remember you.
• 2:35
  SPEAKER_00: So the onus is on you to maintain that relationship.
• 2:39
  SPEAKER_00: And you can do that if you have a simple system in place.
• 2:42
  SPEAKER_00: And then the other thing that you need to do is making sure that your connections don't remain passive, meaning that the people that you connect with that you actually want to build relationships with, you have to be intentional.
• 2:54
  SPEAKER_00: You have to put in that work to ensure that you're building those relationships.
• 2:58
  SPEAKER_00: Now, if you're coming from a place of quantity, right?
• 3:01
  SPEAKER_00: Like you just want a whole bunch of contacts, it's not going to be easy or it's going to be really, really hard to maintain those relationships.
• 3:08
  SPEAKER_00: At most, they are going to be surface level.
• 3:13
  SPEAKER_00: Thank you for tuning in to this week's episode.
• 3:16
  SPEAKER_00: Before you go, I want to put something in your hands that will help you actually apply this work.
• 3:20
  SPEAKER_00: Head over to SabineGideon.com forward slash playbook to download the Social Capital Playbook Guide.
• 3:27
  SPEAKER_00: It's a free relationship strategy assessment and action planner that walks you through the exact framework I teach inside my paid programs.
• 3:34
  SPEAKER_00: In 15 minutes, you'll identify the relationships already in your network worth activating, the one area of your strategy that's leaking the most, leverage, and the single highest leverage next step that you can take this week.
• 3:48
  SPEAKER_00: No fluff, no theory, just the assessment and the action plan.
• 3:52
  SPEAKER_00: Go ahead and grab it for free at sabinegideon.com forward slash playbook.
• 3:56
  SPEAKER_00: And while you're at it, please subscribe to the social capital method so that you never miss an episode.
• 4:01
  SPEAKER_00: And of course, connect with me on LinkedIn so that we can stay connected and stay in the conversation.
• 4:06
  SPEAKER_00: Have a great rest of the week and talk soon.