How China's E-Commerce Rescued What Amazon Abandoned
What if everything we know about e-commerce is wrong? Digital strategy maverick Björn Ognibeni reveals how Chinese platforms built what Western e-commerce abandoned - the social heart of shopping. While Amazon optimized for convenience, Chinese platforms like Taobao created experiences where friends shop together virtually and browsing becomes entertainment. Discover why our e-commerce hasn't changed in 20+ years and how Eastern innovations could revolutionize your online store.
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What You'll Learn
Why Western e-commerce hasn't fundamentally changed in over 20 years
How Chinese platforms…
The skinny
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