Medvance's Tad Hartlaub on MedTech Innovation & Startup Marketing || Zero Friction Podcast
In this episode, Terry sits down with Tad Hartlaub — Managing Director and Co-Founder of MedVance Marketing — to unpack the realities of launching and scaling MedTech startups in today’s healthcare landscape. With more than 20 years in medical device marketing, 30+ product launches, and multiple medical device patents, Tad shares what it really takes to move innovation from idea to clinical adoption.
From university incubators and startup funding challenges to hospital procurement barriers and market-fit strategy, this conversation dives into the friction points that can make or break…
The skinny
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