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122. Why Most Estate Agents Look Exactly the Same (And How to Fix It) Ft. Toby Martin
This week on The Complete Agent Podcast, James, Michelle and Ian are joined by marketing consultant and AI specialist Toby Martin for a fascinating conversation about what separates memorable estate agents from those who simply blend into the crowd.
Drawing on his experience as both a former estate agent and educator, Toby explains why so many agencies look and sound the same, and why standing out has never been more important. The discussion explores how buyers and sellers now research agents long before a valuation appointment, making brand, content and consistency critical to winning…
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