Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Your Customers Actually Hire You (And How to Ask Them)

Transcript

Why Your Customers Actually Hire You (And How to Ask Them) · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
Hello and welcome. Yesterday I was on my radio show
0:05
and I got a call from Stanley and we had an interesting
0:09
conversation regarding the USP of your business.
0:13
Now your USP is the unique selling proposition or the UVP,
0:18
your unique value proposition. You know, it's called different
0:21
things in different places depending on where you are.
0:24
So American literature likes to call it the UVP unique, unique
0:28
value proposition. Then Nigerian speakers prefer to
0:31
say USP unique selling proposition.
0:35
In fact, the first time I heard it, somebody said unique selling
0:37
point. OK, yeah, so let's go with
0:38
unique selling point. So Stanley and I were in a
0:42
conversation about the unique selling point.
0:45
And for those of you who are unaware of the concept, let me
0:48
just slow it down a little bit. Now, the unique selling points
0:52
or the unique selling proposition actually is one of
0:55
the keys that we can use to sell well.
0:58
And the reason why that is the case is because lots of times
1:01
when we're having conversations with potential customers, with
1:04
potential clients, we don't know what makes us different.
1:07
We don't know what makes us tick.
1:09
We don't know why people think we're different, why people do
1:12
business with us. So we're not able to say in a
1:14
very emotionally compelling way that this is the reason why you
1:18
should do business with me. So This is why the USB unique
1:22
selling points as we say in Niger is very, very important.
1:26
So if I know for a fact that people like me, because I am 123
1:29
and 456, I can say it confidently with the full chest
1:33
and say do business with me. Because in all of Abuja or in
1:37
all of Lagos or in all of Aqua or in all of Anambra, in all of
1:40
whatever, I am the only person who 123456.
1:45
And again, I can say with my full chest, I don't have to
1:48
stammer, I don't have to start up.
1:50
I don't have to be afraid because I know it for a fact
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that this is the reason why I'm different.
1:55
So for lots of us who are founders, salespeople, business
1:59
owners, you know you're a career salesperson.
2:01
You need you, you, it up to yourself to know for a fact what
2:08
your unique selling point is. Why do people do business with
2:11
you? Why are you different?
2:13
Now, the reason why this is important is because when you're
2:16
able to figure it out, you can use it confidently in your sales
2:21
and marketing collateral. You can put it in your
2:24
advertisements online or offline or billboards.
2:27
You can put it on Flyers, what else?
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You can put it on social media, you can use it in conversations.
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So it's really, really important that we try and figure this out.
2:36
Now, the conversation that some of you will have, especially
2:39
those of you discovering the show for the first time, the
2:42
question is going to be, how do you know what your USP is?
2:48
Lots of people try and solve the problem by doing guesswork.
2:53
The problem with guesswork is, you know, you guess, you're just
2:56
guessing. Sometimes you're right and
2:58
sometimes you're wrong and you're terribly, terribly wrong.
3:02
Sorry about that. So for those of you who've been
3:04
listening to the podcast from the beginning, you will know how
3:09
early on when I was in the event space, I used to guess that the
3:14
reason why people were doing business with me was because
3:18
they were tired of being photoshopped.
3:22
Now, by putting some practices in place after talking to some
3:25
customers, I discovered that it was more about my professional
3:28
attitude and how I did business that was the reason why people
3:32
were doing business with me. So for a very long time, I was
3:37
doing guess work thinking that my unique selling point was my
3:43
lack of Photoshop. And that was what I kept putting
3:46
out in advertisements, in Flyers, in social media and
3:49
conversations. But if that is not the main
3:53
reason why people were doing business with me, you can see
3:55
that I was just wasting my time. So from talking to people and
3:59
figuring out my unique selling proposition, I was able to
4:03
refocus the conversation. And so right now, when I'm doing
4:07
business deals with other people, you know, I leave all
4:10
that artistic stuff out because for some people, the artistic
4:14
stuff is precisely the reason why they're coming to you.
4:18
Oh, you're the best photographer.
4:19
You're the best Baker, you're the best architecture, whatever,
4:22
whatever, whatever. But unfortunately, I've learned
4:24
my lesson. That is not why people come to
4:26
me. So my team and I just finished
4:29
doing a deal. And yes, some of you will be
4:31
confused, but don't be confused. I'm a former lawyer turned
4:35
business consultant, but I have a previous media background so I
4:40
don't advertise all that media stuff.
4:42
But if anybody calls me I say, oh boy, how far are you free?
4:45
We're going to so local. So local governments want to
4:47
shoot 1 producer documentary. If the number they call makes
4:51
sense, you know, I'll mobilize my boys and we'll get cracking
4:55
because like I said, now money I define.
4:59
That's the reason why I'm on this podcast.
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So don't be confused if, you know, I mentioned two or three
5:05
other things in this podcast episode or in any other podcast
5:07
episode. So for the media work now I
5:11
don't tell anybody come and do business with me because my
5:15
stuff is is a cinematic quality or, you know, lack of Photoshop
5:21
or you know, this and this and this and all the artistic stuff
5:24
that I would like to say. I just go straight into need
5:28
analysis, try and figure out what it is that is going on.
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And I play up the more professional aspects of doing
5:33
business with me because I know that for me, that is what is
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going to get me the sale. So for you, assuming you're a
5:44
media person as well, if you, you know, are the artistic type,
5:48
it's possible that that's the reason why people chase you.
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That's why it's called a unique selling proposition or unique
5:58
selling point. Your own is different from my
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own, even though we are selling the exact same thing.
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So when you know your own and you know what works for you, guy
6:09
or babe, play it up. So now I know what mine is and I
6:14
play it up. I don't bother talking about
6:16
cameras anymore or quality or depth of field or things being
6:22
candid. You know, I don't talk about all
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of that. Mine is just OK, I'm here.
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What's the whole point? What are we trying to achieve
6:30
with this film or. OK, Like this, Like this, OK,
6:32
Like that. Like that.
6:33
OK, If I understand the vision, this is what you want to do.
6:36
Why do we. Why do you want this
6:37
documentary? Oh, OK.
6:38
It's part of your reporting obligations.
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You need to show it to the board.
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You need to do this. You need to do that.
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You know, I just, I I leave all the artistic stuff out.
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I keep it professional. I show that we can meet
6:54
timelines, show that we can meet deadlines.
6:58
Come up with a tight production schedule, Come up with a tight,
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what's this thing called? Now you know when you come up
7:04
with an idea for what the, the documentary is supposed to be
7:09
about. Sorry, forgive me, I can't
7:10
remember what The thing is called.
7:12
But anyway, it's essentially the document that I, I come up with
7:17
or some people in this field come up with just to be sure
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that you know, we are on the same point that you understand
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the brief, you understand the assignment, you come up with a
7:26
creative brief. OK, Forgive me 7 minutes.
7:30
OK, let's see. Anyway, so you get the point.
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The reason why somebody does business with me is different
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from the reason why somebody will do business with you, even
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though we are selling the exact same thing.
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So we need to find out what the USP is, our unique selling
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proposition, our unique selling point or as our American
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brothers and sisters would like to say, our unique value
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proposition. So how do you know some people
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are doing guesswork in the beginning?
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Yeah, guess because you don't know any better.
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You've only done one or two clients, no problem.
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But by the time you have a few reps under your belts, you
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service like 5678910 people. What you need to do is to start
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asking people. So in the beginning, now guess
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what? Because you're not sure.
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Later on, after you have some experience and you have some
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clients under your belt, you start asking questions.
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This is really, really important.
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It is I'm asking people questions that you will get the
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real cocoa, you will get the real meat.
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You understand exactly what it is that was bothering people
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when they reached out to you and the reason why they called you
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up. Now, this is how you do it very
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simply, and this is part of the stuff that Stanley and I were
8:43
talking about on the air. So first of all, you call your
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customers. This is not the kind of
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conversation that you have by WhatsApp or by texting or
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whatever. So if you have the relationship
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with your customer that you can just, you know, you just walk
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out, enter the guy's office or enter the guy's house or
9:01
whatever, then you know, cool, do that.
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But either way, this is going to be a spoken conversation.
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Even if you end up switching to WhatsApp, no problem, but start
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the conversation by speaking first.
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So you call them up and you tell them thank you very much.
9:16
I appreciate you for your business.
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You've been one of our most important customers from last
9:19
year up until now. I truly, truly appreciate the
9:22
business that we've done. So thank you very much for all
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the business that you brought our way.
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The person will talk back, then you slide into, I hope you're
9:33
happy. You know, there's no problem
9:34
with this last project that we worked on.
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In fact, this particular project, you know, I had some
9:38
concerns that maybe one thing like this, one thing like that.
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I hope say everything, they OK, everything is cool, everything
9:46
is settled. They hear what it is that they
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have to say. Then you now continue.
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You now say OK boss or babe or Sir or Dogu or Madame or Chief
9:56
or Sugar Bar or Vesen or whatever it is You now tell them
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that's here because I value your own opinion and you're such an
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important customer to me. I want to ask you a few
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questions just so I can improve my hustle so I can get better.
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Also so that on future projects I can do better for you.
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Hope you don't mind. I can ask you a few questions.
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Lots of people will say yes. By the way, at this stage, this
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is the reason why I say you have the conversation of are you
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happy? I hope there's no problem
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because if this guy is angry and there's problem, if this woman
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is angry and there's problem, this whole part of can I ask you
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questions, you know, blah blah blah blah blah blah blah, the
10:44
answer will be no. And in their mind they'll be
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thinking, Can you imagine the effrontery?
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This idiot, after all the money I gave him and all the rubbish,
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he had the gall to come and ask me questions that he wants to
11:00
improve himself, wants to improve his ministry after
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wasting my money. So that's the reason why this
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second part of first, the first part of thank you, I appreciate
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your business and then moving into I hope you're happy.
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I hope there's no problem. I hope we didn't spoil anything.
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I hope we didn't scatter anything.
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Hope everything is good. The thing that I designed for
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you share The thing is working. You need to go into all that.
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That is all we give you the permission.
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That's what we give you the right to now say look, Madam,
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because I appreciate your opinion.
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I appreciate your business, Madam.
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You're a person that I respect. I just want to ask you a few
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questions just so I can approve my also also so that if
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anything, another business I'll be able to serve you well.
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Then from there you will now start asking questions.
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What do you like about doing business with us?
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What can we do better? What are the things you can
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approve upon, blah, blah, blah. All those kind of questions will
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be preamble. You ask that one first just to
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soft, you know, just to soften the ground, make everything
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soft. Soft.
12:01
OK, So what do you like working? Honey, you get the point.
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What is it that you like working about us?
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What could we have done better? This, this Eventually we get to
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the point where you say, OK, so mommy, what is it that you like
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about doing business with me? You don't personalize them.
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That is where if you've done a good job, you build rapport.
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The conversation has been flowing smoothly.
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That is where people will start dropping germs and one start
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telling you. One bride told me she said,
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Tavishima, you are the only vendor I didn't have to worry
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about on my wedding day. When she told me nothing,
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nothing filled my chest with pride.
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And it's something that I could tell other people later on
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because one person told me her exact words.
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Other people told me the same thing.
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So it's something I could say confidently when I was selling
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that. Look, you know what, for this,
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your wedding, you're going to be talking to about 30, 40 vendors.
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I can assure you I am the only one that you will not have any
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issues to deal with. I am the only one who is going
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to be proactive. You will have to chase everybody
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else for me. You won't have to chase me.
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The reason why I can say that with full confidence was because
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other brides told me the same thing.
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You see what I mean? Full confidence.
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I'm standing on the authority of other people who have said it,
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so therefore I can see it with my full chest.
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I won't stammer, I won't stutter, I won't shake, I won't
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blink. As I'm saying it, I'm standing
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firm and I'm looking at them straight in the eye.
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Then they'll feel that one more. This guy is, I don't know what
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it is, but there's something to this guy.
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So what do you like about doing business with me eventually, How
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can I serve you better, blah, blah, blah.
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You know, stuff like that. Thank them very much for their
14:05
time. I can assure you this all right,
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the first conversation you have will be awkward, definitely will
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be awkward as hell because this is the first time you're doing
14:14
it and the first time you do anything is hella awkward.
14:18
In fact, the first time I tried it, one of my long time clients
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because she was the first wedding that I shot in Abuja and
14:25
was doing a high profile wedding on that.
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So when I asked her, you don't believe her as she said I don't
14:29
know, I just like you. And for me, I was confused
14:33
because I didn't know what I was going to do with that.
14:38
Am I going to say I am the wedding photographer that you
14:42
will end up liking? Like I had no idea what I was
14:45
going to do with that. But I persevered and I stuck
14:49
through the process and then I started hearing other things
14:51
from other people and then I confirmed why people were doing
14:55
business with me. So the first time, well, for
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some of us we'll be hella awkward, but don't, don't let
15:02
that stop you from proceeding. Just continue.
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Don't worry. Here's another thing I can
15:08
promise you, by the time this thing works like magic, by the
15:14
time you've spoken to 78910 people, you will start seeing
15:19
some themes reoccurring for good and for bad.
15:25
So the ones that are good, correct, you're learning your
15:28
USB. But please, this is where I
15:30
asked for some humility, please humility because you know, those
15:34
of us who start off in business and who sell and you know, we
15:37
can't be a proud bunch because it's not easy to talk to
15:39
strangers and stuff like that. So some of us, you know, like we
15:42
are big heads, we're proud. This is the time for humility.
15:47
If by the time 2-3 four people say this is a bad thing, this is
15:52
a bad thing, this is a bad thing or more, stop making excuses.
15:58
People are being honest with you, are giving you candid
16:00
feedback as they are saying the bad one be writing the bad one
16:03
down. If it's not paying you too much,
16:05
go and talk to your wife about it.
16:06
But if your wife says, hey, you know, my dad actually correct,
16:10
This is not the time to start shouting at your wife or the
16:13
other way around. If you're a woman to start
16:14
shouting at your husband and said, oh, you know, encouraging
16:17
me with my career, with my business and blah, blah, blah,
16:20
blah, blah. By the time two or three people
16:22
have said this is something we don't like about you, this is
16:24
something we don't like about you, just note it down.
16:26
Take dressing, you know, pray about it, whatever.
16:30
It's something you need to work on.
16:33
But I can assure you, by the time you talk to 810 people, you
16:39
will start hearing some common themes, some common ideas.
16:42
In some cases, you'll hear some common words like me, I heard
16:46
professional with my business consulting and with the podcast,
16:51
for instance, one word that has keep coming up over and over
16:53
again. I've heard 2 words.
16:54
Number one is practical. That is one word that people say
16:59
specifically practical because other business podcasts, people
17:03
talk about things in the air. In the air they're trying to be
17:06
motivational and so they're talking academic, academic.
17:09
But for me, practical. I didn't come up with that on my
17:14
own. It is you guys who told me other
17:20
things that kept coming up, examples that are, you know,
17:25
people like the examples that I use.
17:27
So is it any surprise that in future podcast episodes, I
17:32
always try to give practical examples because that is what
17:38
people told me that they like. Then people also say casual,
17:46
conversational, easy to work with.
17:49
So is it any surprise that for those of you who reach out to
17:52
me, I try to be easy, casual, conversational to make the
17:59
working relationship smooth because it is what people have
18:01
told me that they like. So my unique point is coming up,
18:10
not because I am manifesting what it is I intend to be.
18:13
It is you people who interact with me that are telling me we
18:16
like this. We don't like that.
18:22
That's how it should be. So for those of you who talk to
18:24
me, I say, oh boy, you're very confident.
18:26
No, not be confident. You who have already told me so
18:30
because you've told me one or two things.
18:31
I can repeat it like I'm not guessing.
18:34
It is other people that have said it.
18:38
Remember when I was young? OK, well, I'm still young.
18:41
When I was younger and somebody said something like, I can't
18:45
remember what the person said. The person said something,
18:48
something, something, something fine boy, you know, And then I
18:51
smiled and then another person said if you're fine, you're
18:54
fine. So it's like that.
18:55
If you're a fine boy, you're a fine boy.
18:57
They will tell you that you're a fine boy.
18:59
If you're trying to form fine boy by yourself, you know you,
19:03
you might be, you know, you might be shaking.
19:06
But if from the time you were born, everybody's always
19:09
testifying, fine boys see dimples as with a smile, see
19:12
skin, see, you know, and that's why you know boys like that, you
19:17
always end up being full of yourself.
19:22
So it's people that are telling you you're not the one who is
19:25
telling yourself you're not trying to manifest anything.
19:26
They're just telling you what is there.
19:28
So it's the very same thing. You need selling proposition,
19:31
unique selling point, unique value proposition.
19:34
Figure it out. To figure it out, you have to
19:36
talk to people. Don't guess.
19:40
Now, the turning point in the conversation between Stanley and
19:42
I was this. Stanley called in.
19:44
I said, oh boy, I heard all these things that you're saying
19:46
about UVP, but I was just wondering, review on call.
19:52
Does that one qualify? And I had to tell him that Mayor
19:54
Stanley, thanks for calling because escaped my mind.
19:58
Reviews is also an important part of the conversation.
20:01
In the reviews, people are telling you what's up, They're
20:03
telling you what they like, they're telling you what they
20:05
don't like. So when we look at reviews and
20:08
we're trying to skim through it, we're trying to dig up stuff.
20:13
Pay attention the things that are people, people are saying
20:16
this is good, this is good, this is good, correct.
20:19
Note I'm down. Look as in penny down.
20:21
Write it down. Discourse your business partners
20:24
with your spouse, you know, with your parents or you know, your
20:27
brother, your sister, you know, whereby is an important person
20:29
to you in business. Be discussing all these
20:31
feedback. You'll be getting ideas about
20:33
how you can incorporate all these things into your sales and
20:36
marketing and collateral, your processes, your frameworks.
20:41
Also remember, humility are big. If you notice that on reviews
20:45
people are saying one or two things that you don't like, it's
20:49
the same thing. Just try and be humble.
20:51
Note it down. You know, of course you'll be
20:54
angry for a while. Talk to somebody, you know, who
20:56
you love, you know, let your mind calm down small.
21:00
And then by the time the anger is gone, you know, just pray
21:03
about it. And then, OK, let me try.
21:06
And what can I do to fix this? So people are saying, oh, boy,
21:09
you're the best architect. Well, ha, you root like you root
21:14
gone. OK, there's something you need
21:17
to work on. You spoken to 10 people.
21:21
Eight of them said you're the absolute best, then six of them
21:27
were brave enough to say you know what, you're the absolute
21:29
best. But because he asked me for
21:31
honesty, let me just be real with you.
21:32
If six of them say you're rude, then you know that OK, in your
21:36
marketing material, you can put that you are the best architects
21:39
in Abuja. Then in yourself, you know that
21:43
you need to work on yourself because you're a rude boy or
21:46
you're a rude girl. So pay attention to the reviews,
21:54
so long as the reviews are organic, please.
21:58
When we say organic, we just mean how will I put it now?
22:02
Like homegrown, like you didn't beg for it Because there's some
22:08
people that this is how they get reviews.
22:10
They'll reach out to someone and say, hope you enjoy doing
22:12
business with me. Can you leave me a review?
22:15
And the person will say, I don't know what to say.
22:18
Then the person will say, oh, OK, don't worry, I will write
22:21
something for you. Just paste it on Google as the
22:26
review. Would that be OK?
22:27
So yes, in that case, that is not an authentic review.
22:30
You're the one who told the person what to say.
22:33
In fact, in my own opinion, if you ask somebody for a review
22:35
and the person says, I don't know what to say, I'll just
22:37
leave stars for you. Tell the person, thank you.
22:41
If somebody goes and leaves five stars on Google, but they didn't
22:44
write anything, you know, it's, it's OK.
22:47
It's not worthless. So for organic comments where
22:51
people write by their own selves, this business was
22:55
fantastic, it was awesome, this was good, this was good.
22:57
I wish they had done this. I wish they had done that.
22:59
Or somebody writes, oh, this thing was absolutely terrible,
23:01
blah, blah, blah. Just pay attention.
23:05
You're getting the seeds of your unique selling points there,
23:07
your unique selling proposition. So the question now became with
23:13
Mr. Stanley, OK, I'm getting lots of reviews, plenty of
23:17
reviews. By the way, if you are getting
23:20
that problem. My brother, my sister, praise
23:24
the Lord on your behalf. Thank God because for the rest
23:29
of us, the problem is we're trying to get review, review.
23:32
Know the issue. Like people love the podcast,
23:34
for instance, and when they reach out to me, they tell me,
23:37
but review this thing online now you know, people are not
23:41
reviewing. So like on Spotify for instance,
23:44
where I have 4500 and something subscribers, I only have about
23:49
109 reviews and then the four points, four 4.9 rating or
23:56
something like that. So clearly my problem is I don't
24:02
have enough reviews. So if you're like Stanley and
24:04
the problem is review, just they come, just they come, just they
24:07
come, man, that's a good problem to have.
24:10
The rest of us would die to have that kind of problem.
24:14
So he says with all the reviews I'm getting, how do I distill
24:16
it? I said, OK, no problem.
24:17
So so Stanley, that's all we're going to do.
24:19
You want to use AI tools to distill your unique value
24:22
proposition. So you say, Tavishma, you've
24:24
come again. AI tools.
24:25
You're being lazy. This is not being lazy, it's
24:27
working. Smart AI tools are very good.
24:31
They are very efficient computational tools.
24:34
They can use you. They can save you a lot of time
24:37
sorting through data and things like that.
24:39
So I beg right? Just use this thing.
24:44
The way to look at it is this. Stanley called me to ask me how
24:46
far you wanted my idea. I'm a living being.
24:52
What's the difference if he turns to something else that
24:54
happens not to be alive and then to ask the thing how far?
24:57
It's the same either way. Stanley's asking for help.
25:01
So let's not be too particular about whether we're asking a
25:04
living thing or we're asking a non living thing.
25:08
So this what I did for Stanley. So live on the air.
25:13
I have my keyboard with me. So I just came up with a prompt
25:19
sharply. Then after that, I told him to
25:22
send me a WhatsApp message. By the way, for those of you who
25:24
would love to connect with me, the number to call is
25:27
08064662140. You can send me a WhatsApp
25:35
message, you can send me a text message.
25:37
So that's the number to get in touch.
25:40
So you don't have a conversation just like how Stanley and I did.
25:46
So created a prompt and I want to share that prompt with you
25:49
today. Please remember that this prompt
25:52
is particular to Mr. Stanley, so you have to tweak it to your own
25:57
circumstances, but it follows the general outline, the general
26:01
structure that I recommend to people when we talk about coming
26:05
up with with prompts. So first of all, this AI tool
26:10
knows absolutely nothing about you.
26:13
So the first thing you need to do is to give the thing a bit of
26:15
a context. You know, who are you, what's
26:17
the challenge, blah, blah, blah. You know, before you ask the
26:20
question. Because if you don't give any
26:23
context and you just ask the question is when you give you
26:25
advice that can apply in Australia, in Afghanistan, in
26:29
Nigeria, in Uzbekistan or in Washington DC.
26:33
But the problem is you are a Nigerian business person.
26:35
You don't live in Washington DC or Uzbekistan or Afghanistan or
26:40
Australia. So the first part of the prompt
26:44
was I am a Nigerian businessman living in Abuja, FCT who is in
26:49
the business of house finishing, plaster of Paris and the general
26:53
beautification of homes for my clients.
26:57
So when you give an AI tool this kind of background, this is me,
27:01
this is where I live, this is my business setup, you see that the
27:05
AI tool now incomingable with solutions, suggestions,
27:09
whatever. We limit it to things that are
27:12
particular to people in this kind of setup.
27:16
So that's the reason why the opening paragraph always has to
27:18
be something like this. You know, who am I, what's the
27:20
context, what's the setup, what's going down.
27:23
So I'm a Nigerian businessman living in Abuja, FCT who is in
27:27
the business of house finishing, plaster of Paris and general
27:30
beautification of homes for my clients.
27:35
I heard on the radio station about the concept of the USP
27:38
which the host explained as the main reason why people do
27:41
business with me. I have received plenty of good
27:45
messages from my customers and clients from 2025 up till date
27:50
in 2026. Here are some of the messages
27:54
below. Then I told Stanley this is
27:56
where you do copy and paste. So all those messages that
27:59
people have been sending you since 2025, I'm sorry.
28:02
Yes, I know that this one is going to be hard work, but trust
28:05
me, it will be worth it. All those reviews, copy, paste,
28:09
copy, paste, copy, paste, copy, paste.
28:11
Don't worry, AI does not get tired.
28:12
That's the beauty of this thing. Even if you create a 4000 word
28:15
prompt, the thing will not be tired.
28:17
The thing will do work. You see the benefit of using
28:19
these tools if you ask me. And you now come and show me all
28:22
these reviews that people have been giving you.
28:24
You want me to use my head and distill it?
28:27
Of course I will charge you money.
28:29
You're meant to sit down there for hours and hours and hours on
28:31
end looking at 1 review after another after another after
28:35
another after another. Because I'm trying to distill
28:37
your USB. Of course I will charge you
28:39
money like I said, now money. Are they fine?
28:42
That's the reason why I'm on this microphone.
28:48
But the AI tool for now is free. So I told Stanley, copy and
28:52
paste all those messages people have been send you copy, paste,
28:55
copy, paste, copy paste, copy paste.
28:56
Then you now put the final paragraph using these messages
29:01
from my clients above. Help me figure out my USB.
29:04
You know he'd said. Bap.
29:08
Ladies and gentlemen, I can assure you, you will not reach
29:13
45 seconds. You'll get a response.
29:19
Some of those things will make good sense.
29:22
Some of those things you won't understand.
29:25
Some of the responses you know might be useless.
29:27
I am not bothered about because people say, oh, AI 2
29:31
hallucinates it makes errors. Look, I don't care about the
29:34
errors. Are there one or two things
29:37
there that makes sense that we can deal with?
29:39
That's that's all I care about. OK, so the thing they
29:42
hallucinate, the thing they make mistake, the thing they do this,
29:44
this one, no, this one, no apply.
29:46
This one, no apply, no problem. The one that makes sense and the
29:48
one that I apply those two or three ideas.
29:51
Oh, yeah. Remove it, distill it, then
29:57
start to use those things in your messaging when you do
30:02
online advertisement. All those things that people
30:04
said as much as possible. The exact wording that is what
30:09
you should be using in the advertisements, in your Flyers,
30:12
on your social media, in your conversations.
30:17
So when I stood before couples and I said I am the only wedding
30:23
vendor you will never have to worry about is because I was
30:26
quoting somebody else, She said, Tavishima, you were the only
30:33
wedding vendor I did not have to worry about.
30:41
So if you understand Lee's position and people are just
30:45
gushing over what you do on Google and they give you review
30:49
on Telegrams, they're sending you review to your inbox on
30:53
Instagram, people are just dropping reviews for you back,
30:55
you know, and you like the love, but you don't know, like, OK,
30:59
all these hundreds of comments now, how will I distill it into
31:02
something I can use for my next advertising campaign?
31:05
This is your solution now? I use Google Gemini just because
31:10
it's part of the Google suite. I have to change my phone soon.
31:13
And when I do, all I have to do is just take this new phone,
31:15
sign in and voila, everything will be there.
31:19
You'd remember my history, all my settings, all my every,
31:22
every. That's the reason why I use
31:23
Google products, not because it's the best.
31:26
Oh, by the way, I keep saying this for those of you who are
31:30
listening to this podcast and you love this and you want to
31:33
support your boy, if you work in Google, tell your guy that,
31:37
look, there's this Nigerian podcast that we supposed support
31:39
this guy. Let's give him a few dollars,
31:41
you know, just to bless his life or maybe give him some dollars
31:44
just so that he can, you know, be an official, what's it
31:49
called? Brand ambassador for this or
31:51
this or that or that, you know, try me.
31:53
A trial will convince you. He will not confuse you.
31:56
So if you work at Google, by the way, or any other company that
31:58
have been mentioning your products, reach out to me.
32:02
Sponsor your boy. All right, so where was I?
32:08
But I'm not saying you have to use Gemini because there's some
32:11
people who are generally confused.
32:13
They don't know AI. They don't they don't want to
32:15
install anything. No problem.
32:17
So what I've been doing now, especially on the radio show, is
32:19
by the time somebody says yeah, what is?
32:21
Yeah, I tell them look, don't worry, don't research anything,
32:24
don't download anything. You know what?
32:26
You're calling me from WhatsApp? Yeah, good.
32:29
OK, So just exit this call, shrink this call screen, then go
32:35
back to your inbox. When you look at the inbox, look
32:38
on the right hand side, put your eye down.
32:40
When you look down, you'll see 2 icons. 1 looks like a messaging
32:44
icon with a plus. Don't touch that one.
32:46
That one is for broadcast message.
32:47
The other one has like a circle going in different colors like
32:52
from pink to purple to blue to turquoise to something that one
32:57
click on it. That is your AI tool living
33:02
directly in your WhatsApp inbox. This has been available for such
33:08
a while, I'm surprised that so many people don't know.
33:11
And every single time I say it, every single time I say it,
33:15
somebody's just discovering it for the first time.
33:17
So in my last radio show, you know, after that one lady called
33:20
Onyeka Onyekachi, really interesting name by the way.
33:23
I mean, did she catch that her name is Onyeka?
33:25
Then her son name is Onyekachi. I mean, that was really dope.
33:28
So she called and she said this thing exists.
33:31
I said, Madam, this has been here for long.
33:33
I don't know when they started. All I just know is my
33:36
sister-in-law told me. And that's why we shouldn't be
33:38
ashamed because I didn't know this thing was there because my
33:41
sister-in-law that told me, first of all, somebody I was
33:45
working with said there was AI in Snapchat.
33:47
I said AI in Snapchat. The person showed me.
33:50
I said, wow. And I was not telling my
33:52
sister-in-law. My sister-in-law was like, you
33:54
know, you think it's even in WhatsApp.
33:55
I say WhatsApp where she says, then I say, where is it?
33:58
She say bring your phone. This is it.
34:00
I say I was shocked. So there's no shame.
34:08
And by the way, if you know these things, I beg other people
34:10
who are learning business, you know around you be sharing this
34:14
knowledge with people because surprisingly lots of people
34:17
don't know. I'm ashamed to admit this, but
34:21
your boy, this same guy that all of you love and respect this
34:24
WhatsApp AI too. I didn't know about this thing
34:26
until last year. I'm serious.
34:29
It was last year my sister-in-law showed me.
34:35
So you don't want to download Google, you don't want to do
34:40
cloud, you don't want to do perplexity, you don't want to do
34:43
on and on and on and on because you know, God knows how many
34:47
hundreds of tools are out there in your WhatsApp inbox.
34:52
The thing is there now that is metas AI tool in WhatsApp is
34:58
called business assistant. So I hear that it's available
35:01
for Facebook. So in your Facebook inbox, The
35:03
thing is there. I hear it's also available in
35:05
your Instagram, but I don't have an Instagram account anymore.
35:08
So for those of you who are on Facebook or on Instagram,
35:11
please, you know, please confirm.
35:13
But this thing is there and this is how you can use it to take
35:17
all those wonderful reviews that you have and just listen to your
35:20
USB. And please, for those of you who
35:22
are like Stanley that the review is too much, you should be
35:25
thanking or he's doing a wonderful thing for you.
35:27
The rest of us, we they beg for review.
35:30
Imagine me 4500 and something subscribers on Spotify.
35:35
How many review? How many 109?
35:39
Seriously, I checked it today, 109 only.
35:43
What kind of percentage is that? Is nobody up to 1% self?
35:47
That is 109 out of 4500 and something.
35:50
Is it up to even 0.1% as you? Anyway, if you love the podcast,
35:57
I beg share it, talk about it. Show your boy some love.
36:05
Give me some reviews, put some comments there.
36:10
Talk about it in your office. Talk about the podcast in your
36:14
sales meeting. Talk about the podcast in your
36:16
WhatsApp group. You know a family member who is
36:19
struggling in business. Share the podcast with the
36:21
person. And if you'd love to connect
36:26
with me or if any of your family members or your Co workers or
36:30
your Olga wants to connect with me, just tell them the number is
36:34
08064662140. You can call me, send me a text
36:41
message, send me a WhatsApp message.
36:43
Don't worry, I don't bite as I sound on the podcast.
36:47
That's how I sound in real life. So we cool.
36:50
Except if you don't like talking to guys like me, then don't call
36:53
because every conversation will sound like I'm harassing you or
36:56
I'm too much or I'm too, too much pressure or, you know, So,
37:00
yeah, if you can't deal with guys like me, then I beg, don't
37:02
call. You know, go call someone else.
37:05
And like I've said in past episodes, because you guys give
37:09
me your time, You give me your attention, you listen to the
37:11
show. I owe it up to you to be honest.
37:14
So if you call me and you have a couple of questions, I beg.
37:16
No, Vex. I will answer as honestly as I
37:18
can if I say something that robs you of the wrong way, you know?
37:22
No, Vex. We're all human beings.
37:24
Nobody's perfect, but yeah, that's it.
37:27
Support the podcast. Looking forward to hearing from
37:29
you all. So yeah, that's it.
37:32
I'll catch you all some other time.