Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Why Your Customers Actually Hire You (And How to Ask Them)
Yesterday on the radio show, I had a really interesting conversation with a caller named Stanley about something every single one of us needs to master if we want to sell well: our USP.
Whether you call it a Unique Selling Point, a Unique Selling Proposition, or as our American friends say, a Unique Value Proposition, it's the key to your business growth.
Are you just guessing why people do business with you? For a long time, I was! Back when I was in the event space, I told everyone to hire me because I didn't use Photoshop. I thought that was my "thing." But after I actually sat down and…
The skinny
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