Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Are You Dreaming of Growth or Actually Prospecting?

Transcript

Are You Dreaming of Growth or Actually Prospecting? · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Good afternoon and welcome back to the podcast.
• 0:04
  Today we're going to be talking about why writing things down is
• 0:07
  important and also why sometimes when it comes to growing your
• 0:11
  business, how can I put it? Sometimes you're trying to grow
• 0:15
  your business and you're trying to go at it with the right level
• 0:18
  of intensity, the right level of activity, But you don't realize
• 0:21
  that, you know, sometimes you're not putting in enough work.
• 0:25
  I mean, not as much work as you think.
• 0:27
  And that's because you're not writing things down.
• 0:30
  So the reason why we're talking about this today on the podcast
• 0:33
  is because we've been talking with someone coming up with a
• 0:35
  prospecting list, of course. And, you know, the guys like,
• 0:40
  you know, I get customers now, you know, I get boys, you know,
• 0:43
  you know, that whole feeling like you feel like there's
• 0:44
  people behind you. So that when you start this
• 0:47
  thing, when you enter into the market, there are people who are
• 0:49
  behind you, people who will support you, you know, because
• 0:52
  the guys like, I get them plenty, you know, like guys, you
• 0:54
  know, men, they're behind me, you know, that kind of thing.
• 0:58
  And then I told the guy, write it down.
• 1:01
  And then we discovered something really, really interesting.
• 1:03
  So anyway, that's what we're going to be talking about today
• 1:06
  #1 write things down #2. When you're trying to grow your
• 1:09
  business, you're supposed to come at it with a certain level
• 1:11
  of intensity. And perhaps you're not as as
• 1:16
  intense as you think or you're not putting in as much work as
• 1:20
  you think you're putting in. My name is Tamashima Ayede.
• 1:23
  I'm the host of the podcast. If you like what you hear,
• 1:25
  subscribe on Spotify, YouTube, Apple, any player of your choice
• 1:29
  because every other day, this is what I do over here on the
• 1:32
  podcast. Also, if you'd love to connect
• 1:35
  with me, you can call, send me a text message or a WhatsApp
• 1:39
  message on 08064662140. I like when you guys reach out.
• 1:46
  It's nice to have a chat. Well, by the way, I have a
• 1:49
  series of trainings that is planned for the 12th of January
• 1:53
  2026, running all the way onto the 23rd of January 2026.
• 2:01
  It's going to be a 10 day training, so the weekends are
• 2:04
  off Mondays to Fridays. It's going to be a 10 day
• 2:07
  intensive, but we're going to be teaching people how to sell over
• 2:10
  the phone because whether we like it or not, we have phones
• 2:14
  in our hands. You're currently listening to
• 2:16
  me, about 8090% of you listening to this podcast right now.
• 2:20
  You're listening to these things on the phone, so you might as
• 2:24
  well learn how to use the phone to grow your business, learn how
• 2:28
  to make phone calls and build relationships.
• 2:32
  Learn how to make phone calls, send text messages, send emails,
• 2:36
  you know, do whatever so that you can advance the business
• 2:40
  relationship forward. So these are things that the
• 2:45
  training is going to be aimed aimed at.
• 2:47
  If you want to get some more details so we don't turn today's
• 2:49
  podcast into another infomercial, then reach out to
• 2:52
  me 08064662140. Now back to what I said is the
• 3:01
  main question that we're talking about today.
• 3:03
  So like I said now, because you know, people reach out, I give
• 3:06
  my phone number at the beginning, at the end of every
• 3:08
  episode. One guy reached out and the guy
• 3:10
  was like Bros, you know, we suppose young.
• 3:12
  I said, OK, no problem. I like talking to people.
• 3:15
  But then I asked him, so how come you're reaching out?
• 3:18
  Like what do you have in mind? You have a question, you have a
• 3:20
  comment, you have a query or you have a collabo in mind because
• 3:25
  you know, it's no secret. I'm looking for money.
• 3:28
  That's the reason why I do this podcast.
• 3:30
  So if any of you, you don't have any collaborations like I'm
• 3:32
  down, there are those of you who call me up and say, look, I have
• 3:35
  this uncle, I have this auntie. I know this minister, I know
• 3:38
  this Palm SEC, I know this person and you know, we could
• 3:41
  use a couple of trainings in the office, blah, blah, blah.
• 3:43
  Let's partner up. The only show will be this.
• 3:45
  The only show will be that. I mean, I'm down to for those
• 3:47
  kinds of arrangements. So as the guy like what's the
• 3:51
  plan? Question, comments, inquiries or
• 3:55
  collaborations And the guy said question, I said OK, I was like
• 3:58
  that. No, then just send the question
• 4:00
  here. You know, when I'm free, I'll
• 4:02
  respond. Now the reason why I took that
• 4:04
  approach is because currently because of the training that is
• 4:07
  coming up on the 12th of January 2026, I'm spending a lot of time
• 4:11
  on the phone getting to know the candidates for the training.
• 4:15
  Because when you work with me, everything is custom, everything
• 4:19
  is tailor made. I don't have pre recorded videos
• 4:21
  that I'll just play for you. The only you play.
• 4:23
  I'll ask you one or two questions.
• 4:24
  When you answer and I give you certificates, say you don't do
• 4:27
  training. No, that's not how I do it.
• 4:30
  I'm here. I'm available over on WhatsApp.
• 4:33
  What? Mostly on WhatsApp.
• 4:35
  I know some of you like e-mail, you know, Novex, I'm more
• 4:37
  WhatsApp kind of person. So I'm here available for
• 4:42
  questions and I want to make sure that the things that we
• 4:44
  discussed are tailored to you guys.
• 4:46
  Now, the only way that I can do that with a great level of
• 4:50
  specificity, and sorry about that.
• 4:53
  Yeah, with a great level of specificity is if I ask
• 4:55
  questions, I need to know you. I need to know what you're
• 4:58
  facing. I need to know your business.
• 5:00
  I need to know your motivations, where are you taking the
• 5:02
  business, what are your goals for 2026 and all those sorts of
• 5:05
  things. So that when we now sit down in
• 5:07
  the classroom, we will now be going practical.
• 5:12
  Very, very, very practical, Very tactical.
• 5:16
  Yeah. No theory, no fluff.
• 5:18
  We're getting straight to the root.
• 5:20
  So because we're currently preparing for those trainings,
• 5:22
  I'm spending a lot of time making phone calls every day and
• 5:26
  talking to the people who have confirmed participation or
• 5:30
  people who have enquiries or, you know, people who want to
• 5:32
  register. So spend a lot of time on the
• 5:33
  phone. So that's why I couldn't chat
• 5:35
  with this guy. So the guy said question.
• 5:38
  I said, OK, give me the question.
• 5:40
  Then after a couple of days, he said, don't worry, I've gotten
• 5:42
  the answer. I was like, oh, good, good,
• 5:44
  good. I'm glad you've gotten the
• 5:45
  answer. But still, I would like to know
• 5:47
  what the answer is, even though I don't have the question.
• 5:51
  Oh, by the way, for those of you who reach out, don't be
• 5:53
  surprised. You know, it happens.
• 5:56
  You think you have a burning question, you're ready to send
• 5:59
  it to me. What?
• 6:00
  You listen to an episode or you think through things and
• 6:02
  eventually you come through an answer that is kind of workable.
• 6:05
  You know, it's normal. It's OK, but still I want to
• 6:08
  make sure that you reach out to me that Shah, whatever answer
• 6:12
  you've come up with is the right one.
• 6:13
  So that's the reason why I come to you.
• 6:14
  No problem, you have the answer but still let me know what the
• 6:18
  answer is. Even though I have the question
• 6:21
  and the guy's answer was on point.
• 6:24
  These XYZ are the kind of services he wants to promote so
• 6:28
  he knows that he needs to start reaching out to friends, family
• 6:30
  members and associates. When he said it, my heart was
• 6:33
  glad I said correct. I don't know what the question
• 6:36
  is, but your answer is correct. For most people, Friends, family
• 6:41
  members, associates will be the beginning.
• 6:44
  You want to be a wedding photographer?
• 6:45
  Friends, family members, associates.
• 6:48
  You want to do graphic designs? Friends, family members,
• 6:53
  associates. You want to do chicken re talk
• 6:56
  to your friends? Oh boy, what's up?
• 6:59
  I've started a new hustle chicken business.
• 7:01
  I beg, I need your support. You know, Christmas is around
• 7:04
  the corner, New Year's around the corner.
• 7:06
  You know, will mumsy take like 2 broilers.
• 7:09
  It's not expensive. You know, friends, family
• 7:11
  members, associates, people at work, the same thing.
• 7:15
  Oh, I'm starting broiler business.
• 7:18
  That is it in the beginning. Friends, family members,
• 7:21
  associates. Not because it's the ultimate,
• 7:25
  but because these people, you really have a relationship with
• 7:28
  it with, with with them. There is a, there's already a
• 7:31
  prior context, there's already a prior background.
• 7:34
  So these people already trust you somewhat.
• 7:37
  So these are easy conversations to have to say.
• 7:39
  I'm getting into business. I want to do something guy, I
• 7:42
  beg. I need your support, big sis, I
• 7:44
  beg. I will appreciate your support.
• 7:47
  Uncle, I beg buy from me. These are easy conversations to
• 7:51
  have now. By the time you talk to friends,
• 7:54
  family members, associates, you now talk like 20-30 of them.
• 7:58
  By the time it is time for you to talk to total strangers, you
• 8:02
  go don't get some kind confidence because it's not your
• 8:05
  first time. So when you're talking to a
• 8:06
  stranger now, you will fumble. A lot of you are trying to get
• 8:10
  into business. You bypass friends, family
• 8:12
  members, associates. You want to go straight to
• 8:14
  strangers. And then you wonder why am I
• 8:16
  fumbling? Why am I stammering?
• 8:18
  Why is my mouth dry? Why am I shaking?
• 8:21
  Why am I sweating? That's the reason why.
• 8:25
  So for a lot of you, it's just a very practical thing.
• 8:28
  You're getting into the business.
• 8:29
  Friends, family members, associates, in that particular
• 8:34
  order. Friends, family members,
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  associates. Do I need to repeat it in case
• 8:39
  somebody still hasn't gotten the point?
• 8:40
  Friends, family members, associates.
• 8:45
  Now, of course, this guy had, you know, three or four other
• 8:49
  business ideas. And those of you who listen, you
• 8:52
  already know my take on this sort of thing.
• 8:54
  Now look, it's OK to have 3-4 ideas, but The thing is, you
• 8:57
  can't push 3 or 4 ideas effectively at the same time.
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  So what you need to do is pick one.
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  Then. Friends, family members,
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  associates, from talking to people, from trying to sell
• 9:09
  something, you'll be able to figure out which one is viable,
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  which one has traction, which one has demand, which one are
• 9:18
  people willing to pay money for, and enough money so that you can
• 9:22
  plow back into the business. And also there'll be something
• 9:24
  remaining so that you can flex. But I don't want to overwhelm
• 9:30
  the guy. But for those of you who have
• 9:31
  3-4 ideas, that is it. Basically, take it listed in any
• 9:34
  particular order and then start with the first one.
• 9:37
  Friends, family members, associates.
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  Eventually you will get all the answers you need.
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  Now this is a stupid idea or this is an idea that works.
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  That is how you select among the four.
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  But you're going to say I have 4 ideas.
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  Which one should I pursue? And then your thinking and
• 9:51
  meditating and planning and ruminating and considering,
• 9:56
  look, that is how you'd be considering from now December of
• 9:59
  2025 into March of 2026, you haven't started one business at
• 10:03
  all. So it's very simple.
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  Take your business ideas 1234 list it then friends, family
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  members, associates. Start talking to your boys,
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  start talking to your girls, start talking to your uncles,
• 10:19
  start talking to your aunties. Talk to your mumsy.
• 10:21
  Talk to your Popsy is impressive.
• 10:23
  It's important. Mumsy will be able to introduce
• 10:28
  you to a couple of people. Popsy will be able to say, OK,
• 10:30
  go and see Chief. So so so and so these things
• 10:34
  they help again, friends, family members, associates.
• 10:39
  So even though I don't know the guys question, his answer was
• 10:42
  correct was one point. Then as we're talking now, the
• 10:47
  guys say that no, that he has support.
• 10:49
  Now that the guy get men that there are people in his corner
• 10:53
  that know how know how you know people pull up for him.
• 10:56
  The guy gets support. He has a support base very
• 10:59
  strong. And I said sure, I understand.
• 11:01
  I feel you. I feel you understand that you
• 11:03
  have a squad and you know your squad is always behind you.
• 11:07
  But I told him, look, when it comes to sales, sales practice,
• 11:10
  what we do is we come with a prospecting list.
• 11:15
  So excuse me now. Prospecting is the practice, the
• 11:20
  discipline, the strategy of trying to figure out who might
• 11:22
  be interested in your product or service.
• 11:25
  Then as the name goes, it's a list.
• 11:27
  It has to be a physical list. OK, an office guy going to be a
• 11:31
  virtual list. Add a sheet of paper with names
• 11:33
  written number one, number two, number three, up to number, You
• 11:36
  know, whatever #10 #50 #200 it's up to you by shy physical list
• 11:41
  or something on your phone, number 1 to #50 number one to
• 11:44
  number 99, whatever. And as you're talking, you'll be
• 11:47
  scratching people off. Now, this is the reason why I'm
• 11:53
  not trying to be unnecessarily stubborn or to put obstacles in
• 11:59
  your path to business growth, but the truth of math is this.
• 12:02
  If you don't write this thing down, this was going to happen.
• 12:06
  You start today and talk to a couple of people.
• 12:08
  You call Cooney, you call Mike, you call BMP, and then you call
• 12:13
  Shadrack and you have some good conversations.
• 12:16
  You wake up tomorrow and also speaking.
• 12:18
  You won't remember who you spoke to yesterday.
• 12:20
  You remember that you spoke to Shadrack and B Pay, but you
• 12:22
  won't remember who else. And because there's no list,
• 12:27
  there's nothing guiding your activity.
• 12:30
  It won't be ordered, it won't be disciplined, it won't be well
• 12:34
  thought out, and then it'll be haphazard, you know, forward,
• 12:38
  ever back, whatever. Sorry, not sorry.
• 12:39
  I mean, what did they say? You know, 2 steps forward, one
• 12:42
  step back. You know that kind of motion.
• 12:45
  So that's the reason why it has to be a list so that if it's #1
• 12:47
  to #50 And you wake up and you see that yesterday you spoke to
• 12:52
  Bing Bing, Shadrach, Conley and Adam, you now know that OK,
• 12:58
  today, Tuesday, if yesterday I spoke to four, OK, maybe today I
• 13:01
  can speak to four again. Who's number 5 on the list?
• 13:04
  Who's number six? Who's number seven?
• 13:05
  Who's number 8? And then you begin to go through
• 13:07
  it in order you guide it. So that is actually the main
• 13:11
  reason why we come up with the prospecting list is beginning is
• 13:15
  the, it's the beginning of making sure that you have a
• 13:18
  sales process that is well thought out and that is
• 13:22
  organized and orderly. So please don't be annoyed if
• 13:27
  you meet someone like me and the person is saying where is the
• 13:30
  list I want to see from #1 all the way to #10 the person is not
• 13:35
  being an idiot. The person is actually trying to
• 13:37
  help you because we've all been through it.
• 13:40
  You say I know the people I'm going to call.
• 13:43
  I know. And then it's just in your head.
• 13:45
  And then you wake up at the end of the week and you realize that
• 13:48
  honestly speaking, you only called like 5 or 6 people.
• 13:51
  There's no way that you're going to build a business and get it
• 13:53
  to grow if at the end of the week you've only spoken to five
• 13:55
  people. It's just facts.
• 13:58
  It is facts. Your business will move.
• 14:02
  Think about it. Let's say you say cakes.
• 14:04
  You sell cakes or chin chin, or you're an architect.
• 14:06
  Good. Let's say you're an architect.
• 14:08
  You're only talking to five people a week.
• 14:10
  How do you think your architectural practice is going
• 14:12
  to grow? How?
• 14:15
  Talking to five people a week means you talk to 20 people in a
• 14:18
  month. Talking to 20 people in a month
• 14:21
  does not mean that all of those 20 will have a need for your
• 14:24
  product or your service. Anyway, let me get back to the
• 14:28
  story. Oh, sorry, one moment I'm making
• 14:34
  this days recording at home so my wife is trying to call my
• 14:36
  attention. Let me just sort it out.
• 14:37
  I'll be back. OK, sorry about that.
• 14:43
  I don't think I mentioned at the beginning that I'm currently at
• 14:45
  home in Benin Estate, you know, went to the villa to, to spend
• 14:49
  Christmas with Mumsy and, you know, uncles and aunties and
• 14:52
  everyone and the kids are having absolute fun.
• 14:55
  And the problem with, for those of you who listen to the
• 14:58
  podcast, even when I was home in Abuja and it's just me, wifey
• 15:01
  and the kids, finding a quiet time to record was stress.
• 15:05
  But now that everybody is around, trying to find a quiet
• 15:09
  time to record is seriously, seriously, seriously.
• 15:12
  It's a serious challenge. Anyway, wifey and I was supposed
• 15:15
  to go out. So yeah, that's the reason why
• 15:19
  she was buzzing. So let me wrap this up quick and
• 15:22
  let me go for my date. You guys should pray for me that
• 15:24
  it goes very well because you know, since we go here now, how
• 15:29
  will I put it? You know, those of you who live
• 15:32
  in Lagos, you know, Lagos now you will have sights, you have
• 15:34
  sounds, you know in Lagos, there's activity, there is you
• 15:38
  know, and I'm a wife, physician. So even before you reach our
• 15:43
  village, you enter Beni, you know, in beneath town, beneath
• 15:46
  city, you understand now there is options.
• 15:49
  You know lifestyle, music, food. You know those of you who are
• 15:55
  from Plateau, you know your city, you know, you get culture,
• 15:58
  you get vibes. You know those of you from pH
• 16:02
  Port Alcott, you know how your city is.
• 16:07
  But unfortunately you know your boy is from Ben Way State.
• 16:09
  And you know Ben Way State is a little, you understand, Let me
• 16:14
  not say too much, let me not abuse my people.
• 16:16
  But you know, we know ourselves. It's not as if it's not as if we
• 16:19
  have. Anyway, let me leave it like
• 16:21
  that. Let me know it's not my people.
• 16:23
  And so pray for me that this date goes well.
• 16:25
  Let me not take out. And I should be like, hey, is
• 16:26
  this what you're bringing me? Life is like this.
• 16:28
  I should have stayed. I should have married in Benin
• 16:30
  State where we have, as I say, Benin State.
• 16:32
  I should have stayed at home in the adult state and marry a
• 16:34
  Benini boy where we have where we have places that if you say
• 16:38
  you're taking your, your babe out, at least you carry a house
• 16:40
  somewhere Anyway, Yeah. So pray for me that my day goes
• 16:45
  well. Now to wrap up this thing.
• 16:48
  Now I've already told you guys why you drop a list.
• 16:51
  So now this guy said that you know he has he has a squadron
• 16:54
  people behind him. He gave men we go supporter.
• 16:57
  So I said hey, you have up to like 10.
• 16:58
  The guys I know when I passed 10 I said no problem.
• 17:01
  I said show me the list. Guys say no problem.
• 17:07
  After all I see some messages. The guy they laughed.
• 17:10
  I said why you laughing? What happened?
• 17:11
  The guy said you know I started writing this list and guess what
• 17:14
  happened? I said waiting up on the guy
• 17:15
  said you know those my men I was talking about to say yes.
• 17:18
  He said there's only four I could think of.
• 17:23
  Let me repeat in case you didn't hear me correctly.
• 17:25
  The guy said he has Quadron, he has men behind him, people that
• 17:29
  will support him when he's on the move.
• 17:31
  I said up to 10. He said I know he passed 10, but
• 17:34
  when he came to sitting down you could only write 4.
• 17:42
  This is the reason why we write lists.
• 17:44
  In your mind, you're actually thinking the prospects that you
• 17:49
  have, the people that will support you, people that you can
• 17:51
  reach out to, You know, your network.
• 17:53
  In your mind, you're seeing it big, big, big.
• 17:56
  Excuse me, but in real life it's not as big as you think.
• 18:00
  So it's not uncommon for somebody to think why when I
• 18:03
  start this business, there are 20 people I can talk to easily.
• 18:06
  By the time you sit down, you start writing, you see that
• 18:08
  you're struggling to reach 5, even though for some reason in
• 18:12
  your head you are thinking it should be like 20-30.
• 18:16
  So it's normal and I was not surprised by the end of the day,
• 18:19
  he could only write 4 because honestly speaking, even though,
• 18:24
  you know, we have thousands of contacts on our phones, you
• 18:26
  know, we went to primary school, we went to secondary school, we
• 18:27
  have loads of friends. You know, realistically
• 18:30
  speaking, when push comes to shove and you're about to get
• 18:32
  this business off the ground, you know, the people who are in
• 18:34
  your corner, let's, let's face it, let's be realistic.
• 18:38
  Or the people who might actually have the legitimate need for
• 18:40
  your product or your service, You know, let's face it, you
• 18:42
  know, don't, don't be that many. They won't.
• 18:46
  So this is the reason why we write a list.
• 18:50
  It helps you to face the facts. And for those of you who think I
• 18:54
  came at this with the right level of gospel, but what
• 18:56
  happened? This is the reason why in your
• 18:58
  mind you're thinking you're talking to a truckload of
• 19:01
  people. But if you sit down with the
• 19:04
  prospecting list or you track your actual activities, you will
• 19:07
  see that for in the month of January, you only spoke to four
• 19:11
  people or five people. That's the reason why your
• 19:12
  business is not moving. These are the many reasons why
• 19:17
  writing this thing down is important.
• 19:19
  Write it down. Now.
• 19:21
  I told him, good that you have 4.
• 19:23
  But I also told him one thing. I told him, look, make sure
• 19:26
  these people are at least 10. And when you hit 10, let me
• 19:30
  know. Some of you wonder why.
• 19:33
  Why is this guy fascinated with the number 10?
• 19:35
  I'm not fascinated with the number 10.
• 19:37
  I'm just being realistic from a sales and business development
• 19:39
  perspective. And this is the truth.
• 19:42
  There's something that we deal with in sales called rejection.
• 19:46
  Rejection just means when people are not willing to buy, when
• 19:49
  people are not willing to support, when people are not
• 19:52
  willing to go ahead with your agenda, when people are not
• 19:54
  willing to be a part of the program.
• 19:56
  We just call all of those ones. Rejection and rejection is a
• 20:00
  staple part of business life. The reason why it's a staple
• 20:03
  part of business life is simple is because not everybody, not
• 20:06
  everybody who wants your product or service, not everybody who
• 20:09
  needs your product or service. Not everybody can afford your
• 20:12
  product or service, or not everybody has a sense of urgency
• 20:15
  around your product or service, meaning there is no time bound
• 20:18
  reason why people should take action soon.
• 20:20
  And even if you're not talking to prospects, you know, not
• 20:23
  everybody is willing to support you.
• 20:24
  Some people are willing to support you, but you know, right
• 20:27
  now they're going through some stuff.
• 20:30
  Maybe your homeboy wants to support you, but maybe his
• 20:32
  marriage is on a rocky ground and, you know, right now he
• 20:35
  actually just wants to take Christmas season and, you know,
• 20:37
  spoil his life a little bit. You know, so people go through
• 20:44
  stuff. It's just life.
• 20:49
  So not everybody's going to be willing to support you now
• 20:52
  because of this rejection, because they're going to be
• 20:54
  people who are not going to be on board.
• 20:56
  This is the reason why you need at least 10 because there's no
• 20:59
  how. If you have a list of four
• 21:01
  people on it, there's no how all four people be interested.
• 21:03
  You might talk to all four and all four of them are not
• 21:05
  interested. All four of them don't want to
• 21:07
  buy. All four of them don't want to
• 21:08
  support. Then what next?
• 21:10
  You now start feeling demoralized.
• 21:12
  So let's increase the odds that things will work in our favor.
• 21:16
  Come up with a list of 10 at least.
• 21:18
  Worst case scenario, at least one person will you buy.
• 21:21
  At least you know one person will try and support you.
• 21:28
  There will always be rejection. So that's the reason why when
• 21:32
  people come and meet me, I say at least 10.
• 21:38
  But left to me, the more we can come up with, the merrier.
• 21:40
  If you come up with a prospecting list, people that
• 21:42
  you want to approach who could be users, buyers, samplers of
• 21:47
  your product or your service, If you come with a list of 50, oh,
• 21:50
  I'm glad, Good. We have more people to work with
• 21:54
  and we're going to get a lot of data out of the experience
• 21:58
  because from talking to people, from trying to sell your stuff,
• 22:01
  we'll figure out if there is demand, We'll figure out if
• 22:03
  there's the right price. And we'll also, because we're
• 22:09
  going to have lots of tons, lots of reputations talking to 50
• 22:13
  people, we're going to be able to come up with a robust selling
• 22:17
  framework, A robust selling process that we know that when
• 22:24
  we start approaching total strangers out in the field who
• 22:27
  know it will work. The reason why we know it's
• 22:29
  going to work is because we tried this thing on 50 people.
• 22:33
  However, if you try something on four people, your sales process,
• 22:37
  you only tried it on four people before you start meeting
• 22:39
  strangers. You can see now how your sales
• 22:42
  plan, your selling process, your selling framework might not be
• 22:47
  too robust, might not be too strong.
• 22:51
  So if you ask me, let the list B10 if you can give more than 10
• 22:58
  good big ups to you. Anyway, let me not stretch this
• 23:03
  thing for too long. I hope I've been able to
• 23:06
  convince you guys that writing this thing down, whether on
• 23:09
  paper or on the phone, is going to help you have a much more
• 23:12
  structured, orderly, robust selling process, selling
• 23:16
  framework. And also to show you the reason
• 23:20
  why even though you think you've been putting in work, you know,
• 23:24
  perhaps you haven't been putting in that much work.
• 23:26
  If you had written things down from the beginning, you'd have
• 23:28
  realized that even though you think you have a squad of like
• 23:31
  50 boys behind you, really there's only been four boys in
• 23:34
  your corner, or 4 customers in your corner, or 4 relatives in
• 23:38
  your corner. So write it down.
• 23:42
  Let's make this list clear. Let's make this thing orderly.
• 23:46
  Let it be at least 10 because there will be rejection.
• 23:50
  And then let's start our business journey together.
• 23:51
  Let's see how we can make 2026 very fruitful and a very
• 23:56
  prosperous year. There's no magic involved.
• 23:59
  Hard work will be involved. So for those of you who are also
• 24:01
  going to reach out because you're interested in the
• 24:03
  training that is coming up on the 12th of January to the 23rd
• 24:06
  of January 2026, please, Hard work is involved.
• 24:10
  I'm not going to tell you anything magical that will
• 24:13
  change your life or double your business.
• 24:15
  You know of nothing. The magic has to be you.
• 24:18
  We will discuss some things, note it down.
• 24:21
  We will come up with some ideas. Note it down.
• 24:24
  When we come up with ideas that are specific to you, to your
• 24:26
  context, to your business, to your situation, please go and
• 24:30
  practice. Nothing.
• 24:33
  If we sit there and we talk about ideal customer profile and
• 24:37
  we come up with a list of 10 candidates that might be good
• 24:40
  for you, but then tomorrow morning you actually don't talk
• 24:43
  to any of them, The fault is yours.
• 24:47
  The fault is not mine. The most I can do is to give you
• 24:52
  the information and try and hold you accountable and scold you to
• 24:54
  make sure that you get it done. But if you don't do it well now,
• 24:58
  you do it yourself. Anyway, let me run.
• 25:02
  Pray for me that date goes well. And for those of you young
• 25:06
  ladies who are not married, you know, maybe you should marry
• 25:08
  somebody who comes from a much more, you know, exotic place.
• 25:12
  You know, like negotiations so that by the time you go on for
• 25:15
  Christmas, you know these places that you guys can go to, don't
• 25:17
  go out and marry a small town boy.
• 25:19
  All right, so that's it. Thanks for listening again.
• 25:22
  If you'd love to connect, that's my name.
• 25:25
  You can find me on LinkedIn. The phone number is 08064662140.
• 25:33
  And yeah, subscribe on Spotify, YouTube, Apple, any player of
• 25:36
  your choice. And that's it.
• 25:38
  I'll catch you all some other time.