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168: The Power of Short Books in Business with Guest Mike Capuzzi

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In this episode, Kendra Corman talks with Mike Capuzzi, a seasoned publisher, author, and book publishing coach. Mike introduces the concept of "Shooks" (Short Helpful Books) and discusses their significance in the business world. If you've ever considered writing a non-fiction book for your business but were unsure how to proceed, this episode offers invaluable insights.

Topics covered in today's conversation include:

- The concept of a "Shook" (Short Helpful Book) and its unique branding

- Why being a published author is crucial for differentiating oneself in business

- The…

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