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Goodbye Flat Files: KoRo's Marketplace Automation #144 · Let's talk Marketplace

• 0:00
  Another
• 0:00
  big
• 0:00
  one
• 0:00
  I
• 0:01
  would
• 0:01
  say
• 0:01
  is
• 0:01
  just
• 0:02
  data
• 0:02
  hygiene.
• 0:03
  The
• 0:04
  rule
• 0:04
  engine
• 0:04
  is
• 0:04
  very
• 0:04
  flexible.
• 0:05
  You
• 0:05
  can
• 0:05
  make
• 0:06
  a
• 0:06
  pear
• 0:06
  out
• 0:07
  of
• 0:07
  an
• 0:07
  apple.
• 0:07
  But
• 0:07
  if
• 0:07
  you
• 0:08
  do
• 0:08
  not
• 0:08
  have
• 0:09
  the
• 0:09
  right
• 0:09
  source
• 0:10
  data,
• 0:10
  it's
• 0:11
  very
• 0:11
  hard
• 0:11
  to
• 0:12
  manipulate
• 0:12
  it
• 0:12
  afterward.
• 0:17
  Let's
• 0:17
  Talk
• 0:18
  Marketplace
• 0:18
  the
• 0:19
  Marketplace
• 0:19
  Podcast
• 0:20
  with
• 0:20
  Ingrid
• 0:21
  Lommer
• 0:21
  and
• 0:21
  Vana
• 0:22
  V.
• 0:22
  Dichtech
• 0:26
  hello
• 0:26
  everyone
• 0:26
  and
• 0:27
  welcome
• 0:27
  back
• 0:27
  to
• 0:28
  a
• 0:28
  new
• 0:28
  episode
• 0:28
  of
• 0:29
  let's
• 0:29
  Talk
• 0:29
  Marketplace.
• 0:30
  I'm
• 0:30
  Ingrid,
• 0:30
  your
• 0:31
  host,
• 0:31
  as
• 0:31
  always,
• 0:32
  and
• 0:32
  today
• 0:32
  I'd
• 0:33
  like
• 0:33
  to
• 0:34
  talk
• 0:35
  to
• 0:35
  you
• 0:36
  about
• 0:36
  a
• 0:36
  sexy
• 0:37
  word,
• 0:37
  let's
• 0:37
  call
• 0:37
  it
• 0:38
  like
• 0:38
  that,
• 0:38
  scaling.
• 0:39
  Don't
• 0:39
  we
• 0:39
  all
• 0:40
  dream
• 0:40
  of
• 0:41
  building
• 0:41
  that
• 0:41
  cool
• 0:42
  D2C
• 0:42
  brand
• 0:42
  and
• 0:43
  blowing
• 0:43
  up
• 0:43
  across
• 0:44
  European
• 0:44
  marketplaces?
• 0:46
  Except
• 0:46
  it's
• 0:47
  so
• 0:47
  easy.
• 0:48
  Not
• 0:48
  always
• 0:49
  so
• 0:49
  easy
• 0:49
  in
• 0:49
  real
• 0:49
  life,
• 0:50
  I
• 0:50
  think.
• 0:50
  So
• 0:50
  today
• 0:51
  I'd
• 0:51
  like
• 0:51
  to
• 0:51
  talk
• 0:52
  to
• 0:52
  a
• 0:52
  brand
• 0:53
  who
• 0:53
  has
• 0:53
  actually
• 0:53
  lived
• 0:54
  that
• 0:56
  and
• 0:56
  will
• 0:57
  tell
• 0:57
  us
• 0:57
  all
• 0:57
  about
• 0:57
  the
• 0:58
  ups
• 0:58
  and
• 0:58
  downs
• 0:58
  that
• 0:58
  come
• 0:59
  with
• 0:59
  it.
• 1:00
  If
• 1:00
  you
• 1:00
  are
• 1:00
  into
• 1:01
  Halsey
• 1:02
  snacks,
• 1:02
  then
• 1:03
  you
• 1:03
  might
• 1:03
  already
• 1:03
  know
• 1:04
  them,
• 1:04
  maybe
• 1:05
  for
• 1:05
  their
• 1:05
  dried
• 1:05
  mangoes
• 1:06
  or
• 1:06
  the
• 1:07
  deep
• 1:07
  fried
• 1:07
  strawberries
• 1:08
  that
• 1:08
  my
• 1:08
  son
• 1:09
  is
• 1:09
  always
• 1:09
  swearing
• 1:09
  too.
• 1:10
  Because
• 1:11
  we
• 1:11
  are
• 1:11
  talking
• 1:11
  about
• 1:12
  Kuro.
• 1:13
  They
• 1:13
  grew
• 1:13
  from
• 1:13
  a
• 1:14
  hip
• 1:14
  Berlin
• 1:15
  startup
• 1:15
  into
• 1:15
  an
• 1:16
  absolute
• 1:16
  omnichannel
• 1:17
  beast.
• 1:18
  But
• 1:18
  how
• 1:19
  the
• 1:19
  hell
• 1:19
  do
• 1:19
  you
• 1:19
  push
• 1:20
  that
• 1:20
  kind
• 1:20
  of
• 1:21
  bulk
• 1:22
  volume
• 1:22
  across
• 1:23
  Amazon
• 1:24
  and
• 1:25
  a
• 1:25
  lot
• 1:25
  of
• 1:25
  other
• 1:25
  marketplaces
• 1:26
  and
• 1:26
  internationally
• 1:27
  platforms
• 1:27
  as
• 1:28
  well
• 1:28
  without
• 1:28
  your
• 1:29
  backend
• 1:30
  completely
• 1:30
  imploding?
• 1:31
  And
• 1:32
  to
• 1:33
  answer
• 1:33
  that,
• 1:33
  we
• 1:33
  also
• 1:34
  are
• 1:34
  looking
• 1:35
  into
• 1:35
  the
• 1:35
  engine
• 1:36
  room
• 1:36
  today.
• 1:36
  And
• 1:37
  to
• 1:37
  pull
• 1:37
  this
• 1:37
  off,
• 1:38
  we
• 1:39
  need
• 1:39
  some
• 1:40
  technical
• 1:40
  muscle
• 1:41
  and
• 1:42
  technical
• 1:42
  expertise
• 1:43
  to
• 1:43
  explain
• 1:44
  what
• 1:44
  happens
• 1:44
  in
• 1:45
  the
• 1:45
  back
• 1:45
  end
• 1:46
  in
• 1:46
  a
• 1:46
  company
• 1:46
  like
• 1:47
  that.
• 1:47
  And
• 1:47
  that's
• 1:48
  where
• 1:48
  Channable
• 1:48
  comes
• 1:49
  in,
• 1:49
  the
• 1:49
  software
• 1:50
  behind
• 1:50
  Cobo's
• 1:51
  Marketplace
• 1:51
  feeds.
• 1:52
  Yeah.
• 1:52
  So
• 1:53
  we're
• 1:53
  going
• 1:53
  to
• 1:53
  talk
• 1:53
  about
• 1:54
  the
• 1:54
  good
• 1:54
  and
• 1:54
  the
• 1:54
  bad
• 1:54
  and
• 1:54
  the
• 1:55
  ugly
• 1:55
  of
• 1:56
  multi
• 1:56
  channel
• 1:57
  growth
• 1:57
  of
• 1:57
  a
• 1:57
  D2C
• 1:58
  startup
• 1:58
  today.
• 1:59
  So
• 2:00
  with
• 2:00
  me
• 2:00
  are
• 2:01
  Adrien
• 2:02
  Kostielli
• 2:03
  and
• 2:03
  Sebastian
• 2:04
  Thalheim
• 2:04
  from
• 2:05
  Kuro
• 2:05
  and
• 2:05
  Lucas
• 2:06
  Basa
• 2:06
  from
• 2:06
  Chernobyl.
• 2:07
  It's
• 2:07
  great
• 2:08
  to
• 2:08
  have
• 2:08
  you
• 2:08
  all.
• 2:09
  Welcome
• 2:09
  to
• 2:09
  the
• 2:09
  show.
• 2:10
  Nice
• 2:11
  to
• 2:11
  be
• 2:11
  here.
• 2:11
  Thanks.
• 2:13
  Thank
• 2:13
  you,
• 2:13
  Helen.
• 2:14
  Hi
• 2:14
  everyone.
• 2:15
  It's
• 2:15
  really
• 2:15
  great
• 2:15
  to
• 2:15
  have
• 2:16
  you.
• 2:17
  Yeah,
• 2:17
  enough
• 2:17
  from
• 2:18
  my
• 2:18
  introduction
• 2:19
  here,
• 2:19
  let's
• 2:20
  hear
• 2:20
  it
• 2:20
  from
• 2:20
  you
• 2:20
  guys.
• 2:21
  So
• 2:22
  please
• 2:23
  quickly
• 2:23
  introduce
• 2:23
  yourself
• 2:24
  and
• 2:24
  tell
• 2:24
  our
• 2:24
  listeners
• 2:25
  who
• 2:25
  you
• 2:26
  are,
• 2:26
  what
• 2:26
  you
• 2:26
  are
• 2:26
  doing
• 2:27
  at
• 2:27
  your
• 2:27
  companies
• 2:28
  and
• 2:29
  what
• 2:29
  you
• 2:29
  would
• 2:30
  like
• 2:30
  to
• 2:30
  talk
• 2:31
  about
• 2:31
  today.
• 2:32
  So
• 2:32
  Adrienne,
• 2:33
  why
• 2:33
  don't
• 2:33
  you
• 2:33
  start?
• 2:34
  Yes.
• 2:35
  Hi
• 2:35
  everyone.
• 2:36
  So
• 2:36
  I'm
• 2:36
  Adrienne.
• 2:38
  I
• 2:38
  started
• 2:38
  four
• 2:39
  years
• 2:39
  ago
• 2:40
  to
• 2:40
  work
• 2:40
  in
• 2:40
  the
• 2:40
  Marketplace
• 2:41
  team
• 2:41
  at
• 2:41
  Koro.
• 2:43
  I
• 2:43
  started
• 2:44
  as
• 2:44
  an
• 2:44
  intern
• 2:45
  and
• 2:45
  now
• 2:45
  I'm
• 2:45
  a
• 2:46
  Marketplace
• 2:47
  operation
• 2:47
  manager.
• 2:49
  So
• 2:49
  I
• 2:49
  help
• 2:51
  Koro
• 2:52
  to
• 2:52
  be
• 2:52
  live
• 2:53
  and
• 2:53
  online
• 2:53
  in
• 2:54
  a
• 2:54
  different
• 2:54
  marketplace.
• 2:57
  Yeah,
• 2:57
  I'm
• 2:57
  really
• 2:57
  happy
• 2:58
  to
• 2:58
  be
• 2:58
  here.
• 2:59
  Excited
• 3:00
  and
• 3:01
  yeah,
• 3:02
  can't
• 3:02
  wait
• 3:02
  to
• 3:02
  talk
• 3:02
  more
• 3:03
  about
• 3:03
  Marketplace
• 3:04
  channel
• 3:04
  and
• 3:05
  Koro.
• 3:06
  Yeah,
• 3:06
  sounds
• 3:07
  good,
• 3:07
  Adrien.
• 3:08
  Quite
• 3:08
  a
• 3:08
  journey
• 3:08
  you've
• 3:09
  got
• 3:09
  there
• 3:09
  at
• 3:09
  the
• 3:09
  company,
• 3:10
  I
• 3:10
  think.
• 3:11
  Okay,
• 3:11
  Sebastian,
• 3:12
  what
• 3:12
  about
• 3:12
  you?
• 3:13
  Yeah,
• 3:14
  thank
• 3:14
  you
• 3:14
  everyone
• 3:15
  for
• 3:15
  having
• 3:15
  me.
• 3:16
  Also
• 3:16
  on
• 3:16
  the
• 3:16
  show,
• 3:16
  Ingrid.
• 3:18
  I
• 3:18
  have
• 3:19
  been
• 3:19
  with
• 3:19
  Kuru
• 3:20
  now
• 3:20
  for
• 3:20
  five
• 3:21
  and
• 3:21
  a
• 3:21
  half
• 3:21
  years
• 3:22
  and
• 3:23
  actually
• 3:23
  know
• 3:23
  the
• 3:24
  time
• 3:24
  before
• 3:24
  we
• 3:24
  had
• 3:25
  Channable.
• 3:27
  Actually
• 3:27
  I
• 3:27
  founded
• 3:28
  my
• 3:28
  own
• 3:28
  Amazon
• 3:29
  FBA
• 3:29
  business
• 3:30
  before
• 3:30
  joining
• 3:31
  Koro.
• 3:31
  So
• 3:32
  I
• 3:32
  know
• 3:33
  the
• 3:33
  process
• 3:34
  from
• 3:34
  beginning
• 3:35
  until
• 3:36
  the
• 3:36
  end
• 3:37
  and
• 3:37
  then
• 3:37
  focus
• 3:38
  on
• 3:38
  building
• 3:39
  the
• 3:39
  marketplaces
• 3:40
  department
• 3:40
  for
• 3:41
  Koro
• 3:41
  for
• 3:42
  three
• 3:42
  years
• 3:43
  and
• 3:43
  now
• 3:43
  move
• 3:43
  to
• 3:44
  the
• 3:45
  operational
• 3:45
  innovation
• 3:46
  product
• 3:47
  team
• 3:48
  Digital
• 3:48
  product
• 3:49
  team
• 3:49
  department.
• 3:50
  Also
• 3:51
  helping
• 3:51
  other
• 3:51
  enterprise
• 3:52
  solutions
• 3:52
  to
• 3:53
  be
• 3:53
  integrated
• 3:54
  into
• 3:54
  our
• 3:54
  IT
• 3:55
  landscape.
• 3:56
  So
• 3:56
  I
• 3:57
  have
• 3:57
  quite
• 3:57
  some
• 3:57
  experience
• 3:59
  also
• 3:59
  what
• 3:59
  comes
• 4:00
  with
• 4:00
  this
• 4:00
  migrations,
• 4:02
  data
• 4:02
  of
• 4:03
  product
• 4:03
  data
• 4:03
  and
• 4:04
  so
• 4:04
  on.
• 4:05
  So
• 4:05
  really
• 4:05
  excited
• 4:06
  to
• 4:06
  share
• 4:06
  some
• 4:06
  of
• 4:06
  this
• 4:07
  today
• 4:08
  with
• 4:08
  you
• 4:08
  as
• 4:08
  well.
• 4:09
  So
• 4:09
  the
• 4:09
  real
• 4:10
  back
• 4:10
  end
• 4:11
  powerhouse
• 4:11
  here.
• 4:11
  That's
• 4:12
  great.
• 4:12
  Okay
• 4:13
  Lukas,
• 4:13
  that
• 4:14
  leaves
• 4:14
  you.
• 4:15
  So
• 4:15
  tell
• 4:15
  us,
• 4:16
  who
• 4:16
  are
• 4:16
  you,
• 4:16
  who
• 4:17
  is
• 4:17
  Channable
• 4:17
  and
• 4:18
  how
• 4:18
  are
• 4:18
  you
• 4:18
  connected
• 4:18
  to
• 4:19
  those
• 4:19
  two
• 4:19
  guys?
• 4:20
  Yeah,
• 4:20
  so
• 4:21
  I'm
• 4:21
  Lukas.
• 4:22
  I'm
• 4:22
  the
• 4:22
  product
• 4:22
  lead
• 4:22
  marketplace
• 4:23
  at
• 4:23
  Channable.
• 4:24
  So
• 4:24
  I
• 4:25
  work
• 4:25
  with
• 4:25
  a
• 4:25
  team
• 4:26
  of
• 4:26
  product
• 4:26
  managers
• 4:27
  and
• 4:27
  engineers
• 4:27
  to
• 4:28
  work
• 4:28
  on
• 4:28
  our
• 4:29
  marketplace
• 4:29
  connections.
• 4:30
  All
• 4:30
  the
• 4:31
  features
• 4:31
  we
• 4:31
  have
• 4:31
  inside
• 4:31
  of
• 4:32
  Channable
• 4:32
  within
• 4:32
  the
• 4:33
  Marketplaces
• 4:34
  ecosystem.
• 4:36
  And
• 4:36
  Quarto
• 4:37
  is
• 4:37
  one
• 4:38
  of
• 4:38
  the
• 4:39
  many
• 4:39
  successful
• 4:39
  clients
• 4:40
  who
• 4:40
  use
• 4:40
  Channable
• 4:41
  to
• 4:41
  make
• 4:42
  their
• 4:42
  life
• 4:42
  a
• 4:43
  bit
• 4:43
  easier
• 4:43
  on
• 4:44
  marketplaces
• 4:47
  using
• 4:47
  Channable
• 4:48
  to,
• 4:48
  to
• 4:48
  get
• 4:48
  their
• 4:49
  items
• 4:49
  live,
• 4:50
  to
• 4:50
  make
• 4:51
  changes
• 4:51
  in
• 4:51
  bulk
• 4:52
  and
• 4:52
  yeah,
• 4:53
  more
• 4:53
  things
• 4:53
  that
• 4:53
  they
• 4:53
  probably
• 4:54
  tell
• 4:55
  you
• 4:55
  about
• 4:55
  themselves.
• 4:56
  So
• 4:57
  yeah,
• 4:57
  that's
• 4:57
  me.
• 4:59
  Okay.
• 4:59
  Right,
• 5:00
  that
• 5:00
  just
• 5:00
  leaves
• 5:01
  the
• 5:01
  big
• 5:01
  question,
• 5:02
  Sebastian.
• 5:03
  What's
• 5:03
  the
• 5:03
  best
• 5:04
  snack
• 5:04
  of
• 5:04
  Koru?
• 5:07
  I
• 5:07
  mean
• 5:07
  I
• 5:07
  love
• 5:07
  the
• 5:08
  freeze
• 5:08
  dried
• 5:08
  strawberries
• 5:09
  and
• 5:09
  I'm
• 5:09
  a
• 5:09
  big
• 5:09
  fan
• 5:10
  of
• 5:10
  the
• 5:10
  pistachio
• 5:10
  butter
• 5:11
  as
• 5:11
  well.
• 5:13
  Can
• 5:13
  really
• 5:13
  recommend
• 5:13
  that.
• 5:15
  It
• 5:15
  was
• 5:15
  top
• 5:15
  of
• 5:15
  search
• 5:16
  when
• 5:16
  I,
• 5:16
  when
• 5:16
  I
• 5:16
  looked
• 5:17
  at
• 5:17
  Amazon
• 5:17
  as
• 5:17
  well,
• 5:17
  the
• 5:18
  frozen
• 5:18
  strawberries
• 5:18
  or
• 5:19
  the
• 5:19
  dried
• 5:19
  freeze
• 5:19
  was.
• 5:20
  Yeah,
• 5:20
  as
• 5:21
  I
• 5:21
  said,
• 5:21
  ask
• 5:22
  my
• 5:22
  son
• 5:22
  about
• 5:22
  them.
• 5:23
  He's
• 5:23
  going
• 5:23
  to
• 5:23
  give
• 5:23
  you
• 5:24
  a
• 5:24
  whole
• 5:24
  testimonial.
• 5:25
  But
• 5:25
  yeah,
• 5:26
  okay.
• 5:26
  Right,
• 5:27
  so
• 5:27
  that's
• 5:27
  good.
• 5:28
  Looking
• 5:28
  forward
• 5:28
  to
• 5:29
  talking
• 5:29
  to
• 5:29
  the
• 5:29
  three
• 5:29
  of
• 5:30
  you
• 5:30
  about
• 5:30
  the
• 5:31
  the
• 5:31
  engine
• 5:31
  room
• 5:32
  behind
• 5:32
  the
• 5:32
  success
• 5:32
  like
• 5:33
  Koro
• 5:33
  and
• 5:33
  about
• 5:34
  this
• 5:34
  great
• 5:35
  and
• 5:35
  interesting
• 5:35
  case
• 5:35
  study.
• 5:36
  Great
• 5:36
  to
• 5:36
  have
• 5:36
  you
• 5:36
  all
• 5:37
  of
• 5:37
  an
• 5:37
  Alfred
• 5:37
  you.
• 5:38
  Yeah,
• 5:38
  we'll
• 5:39
  dive
• 5:39
  right
• 5:39
  into
• 5:39
  it
• 5:40
  after
• 5:40
  a
• 5:40
  very
• 5:41
  short
• 5:41
  advertisement
• 5:42
  break.
• 5:46
  Are
• 5:47
  high
• 5:47
  quality
• 5:48
  product
• 5:48
  pictures
• 5:48
  with
• 5:49
  fast
• 5:49
  production
• 5:50
  times
• 5:50
  and
• 5:50
  low
• 5:51
  production
• 5:51
  costs
• 5:52
  an
• 5:52
  issue
• 5:52
  for
• 5:52
  you?
• 5:53
  Then
• 5:53
  you
• 5:53
  should
• 5:54
  get
• 5:54
  to
• 5:54
  know
• 5:54
  our
• 5:54
  partner,
• 5:55
  PixelModer.
• 5:56
  Founded
• 5:56
  in
• 5:57
  Milan
• 5:57
  in
• 5:57
  2021,
• 5:58
  PixelModer
• 5:59
  specializes
• 6:00
  in
• 6:00
  AI
• 6:01
  assisted
• 6:01
  image
• 6:02
  and
• 6:02
  video
• 6:02
  production.
• 6:03
  The
• 6:03
  key
• 6:04
  feature
• 6:04
  here
• 6:04
  is
• 6:05
  that
• 6:05
  the
• 6:05
  AI
• 6:05
  does
• 6:06
  not
• 6:06
  generate
• 6:06
  the
• 6:07
  images,
• 6:07
  but
• 6:07
  it
• 6:08
  supports
• 6:08
  the
• 6:08
  team
• 6:09
  and
• 6:09
  models
• 6:09
  in
• 6:10
  taking
• 6:10
  the
• 6:10
  best
• 6:10
  possible
• 6:11
  shots
• 6:11
  quickly
• 6:12
  by
• 6:12
  optimizing
• 6:13
  camera
• 6:13
  position,
• 6:14
  lightning
• 6:15
  model
• 6:15
  poses,
• 6:16
  etc.
• 6:17
  This
• 6:17
  significantly
• 6:18
  shortens
• 6:19
  production
• 6:19
  time
• 6:19
  and
• 6:20
  reduces
• 6:20
  costs
• 6:21
  up
• 6:21
  to
• 6:21
  70%
• 6:22
  for
• 6:23
  photo
• 6:23
  production
• 6:24
  and
• 6:24
  up
• 6:24
  to
• 6:24
  90%
• 6:25
  for
• 6:25
  video
• 6:25
  production.
• 6:26
  This
• 6:27
  is
• 6:27
  money
• 6:27
  that
• 6:27
  can
• 6:27
  then
• 6:28
  be
• 6:28
  reinvested
• 6:29
  in
• 6:29
  the
• 6:29
  production
• 6:29
  of
• 6:30
  more
• 6:30
  visual
• 6:30
  content.
• 6:32
  PixoMota
• 6:33
  produces
• 6:33
  over
• 6:33
  14
• 6:34
  million
• 6:34
  images
• 6:35
  and
• 6:35
  videos
• 6:35
  per
• 6:35
  year
• 6:36
  and
• 6:36
  operates
• 6:37
  virtually
• 6:37
  around
• 6:38
  the
• 6:38
  clock
• 6:38
  in
• 6:38
  eight
• 6:39
  locations
• 6:39
  with
• 6:39
  over
• 6:40
  850
• 6:41
  experts.
• 6:42
  Its
• 6:42
  customers
• 6:43
  include
• 6:44
  over
• 6:44
  100
• 6:44
  brands
• 6:45
  from
• 6:45
  more
• 6:45
  than
• 6:45
  20
• 6:46
  countries,
• 6:46
  including
• 6:47
  three
• 6:47
  of
• 6:48
  the
• 6:48
  top
• 6:48
  five
• 6:48
  global
• 6:49
  online
• 6:49
  marketplaces
• 6:50
  for
• 6:50
  fashion.
• 6:51
  Pixelmota
• 6:52
  pursues
• 6:53
  a
• 6:53
  unique
• 6:54
  onboarding
• 6:54
  strategy.
• 6:55
  It
• 6:55
  begins
• 6:56
  with
• 6:56
  strategic
• 6:56
  coordination
• 6:57
  and
• 6:58
  a
• 6:58
  free
• 6:58
  trial
• 6:58
  production
• 6:59
  run
• 7:00
  with
• 7:00
  initial
• 7:00
  training
• 7:01
  on
• 7:01
  the
• 7:01
  proprietary
• 7:02
  AI
• 7:03
  with
• 7:03
  no
• 7:03
  obligations
• 7:04
  whatsoever.
• 7:05
  The
• 7:05
  motto
• 7:05
  is
• 7:06
  let
• 7:06
  the
• 7:06
  results
• 7:07
  speak
• 7:07
  for
• 7:07
  themselves.
• 7:08
  If
• 7:08
  you
• 7:08
  want
• 7:09
  to
• 7:09
  know
• 7:09
  more
• 7:09
  about
• 7:09
  them,
• 7:10
  listen
• 7:10
  once
• 7:10
  again
• 7:11
  to
• 7:11
  our
• 7:11
  episode
• 7:12
  126
• 7:13
  with
• 7:13
  Giannis
• 7:13
  Sarazi,
• 7:14
  the
• 7:14
  CEO
• 7:15
  of
• 7:15
  Pixelmotor.
• 7:16
  You'll
• 7:16
  find
• 7:16
  the
• 7:16
  link
• 7:17
  in
• 7:17
  the
• 7:17
  show
• 7:17
  notes.
• 7:23
  Okay
• 7:24
  then,
• 7:24
  I
• 7:24
  guess
• 7:25
  let's
• 7:25
  go.
• 7:26
  Yeah,
• 7:27
  maybe.
• 7:27
  I
• 7:27
  think
• 7:27
  the
• 7:27
  first
• 7:28
  question
• 7:28
  goes
• 7:28
  to
• 7:29
  Sebastian
• 7:30
  because
• 7:30
  Koro
• 7:32
  has
• 7:32
  been
• 7:33
  around
• 7:33
  for
• 7:33
  a
• 7:33
  while.
• 7:34
  You
• 7:34
  started
• 7:34
  out
• 7:35
  as
• 7:35
  a
• 7:35
  community
• 7:36
  driven
• 7:37
  brand.
• 7:40
  What
• 7:40
  are
• 7:40
  marketplaces
• 7:41
  to
• 7:41
  you
• 7:41
  and
• 7:42
  when
• 7:42
  did
• 7:42
  marketplaces
• 7:43
  become
• 7:44
  part
• 7:44
  of
• 7:44
  your
• 7:44
  strategy?
• 7:48
  Obviously
• 7:49
  we
• 7:49
  started
• 7:49
  as
• 7:50
  an
• 7:50
  E
• 7:50
  commerce
• 7:51
  brand
• 7:52
  first,
• 7:52
  but
• 7:54
  there's
• 7:54
  different
• 7:54
  market
• 7:55
  marketing
• 7:56
  channels
• 7:56
  that
• 7:57
  we
• 7:57
  explored.
• 7:58
  We
• 7:58
  were
• 7:58
  very
• 7:59
  heavy
• 7:59
  on
• 7:59
  influencer
• 8:00
  marketing,
• 8:00
  but
• 8:00
  obviously
• 8:01
  marketplaces,
• 8:02
  especially
• 8:02
  Amazon,
• 8:03
  became
• 8:04
  strategic
• 8:06
  very
• 8:06
  early
• 8:06
  on
• 8:07
  and
• 8:08
  just
• 8:08
  to
• 8:09
  also
• 8:09
  be
• 8:09
  able
• 8:10
  to
• 8:12
  get
• 8:13
  other
• 8:13
  customers
• 8:14
  that
• 8:14
  we
• 8:15
  wouldn't
• 8:15
  reach
• 8:15
  with
• 8:16
  our
• 8:16
  normal
• 8:17
  marketing
• 8:18
  channels.
• 8:19
  So
• 8:20
  became
• 8:20
  like
• 8:21
  a
• 8:21
  strategic
• 8:23
  pillar
• 8:24
  of
• 8:24
  our
• 8:24
  strategy
• 8:25
  very
• 8:25
  early
• 8:25
  on.
• 8:27
  Did
• 8:27
  you
• 8:28
  ever
• 8:28
  worry
• 8:29
  about
• 8:29
  cannibalizing
• 8:30
  your
• 8:30
  own?
• 8:31
  Very
• 8:32
  profitable,
• 8:33
  as
• 8:33
  I
• 8:33
  understand
• 8:33
  it,
• 8:34
  DTC
• 8:34
  shop
• 8:34
  with
• 8:35
  the
• 8:35
  marketplace
• 8:35
  business.
• 8:37
  Yes,
• 8:37
  of
• 8:37
  course.
• 8:38
  I
• 8:38
  mean
• 8:38
  there's
• 8:39
  like
• 8:39
  fees
• 8:39
  that
• 8:40
  you
• 8:40
  have
• 8:40
  to
• 8:40
  cover
• 8:40
  and
• 8:41
  so
• 8:41
  on
• 8:41
  and
• 8:41
  if
• 8:42
  you
• 8:42
  outbid
• 8:43
  your
• 8:43
  own
• 8:43
  website
• 8:44
  offer,
• 8:44
  then
• 8:44
  obviously
• 8:45
  this
• 8:45
  is
• 8:46
  rather
• 8:46
  counter
• 8:47
  productive.
• 8:48
  So
• 8:49
  how
• 8:49
  we
• 8:49
  do
• 8:49
  this
• 8:49
  is
• 8:50
  like
• 8:50
  through
• 8:51
  smart
• 8:51
  pricing.
• 8:52
  And
• 8:52
  also.
• 8:53
  Yeah,
• 8:54
  it's
• 8:54
  a
• 8:54
  different
• 8:55
  audience.
• 8:55
  Right.
• 8:55
  Like
• 8:56
  people
• 8:56
  that
• 8:56
  buy
• 8:57
  on
• 8:57
  Amazon
• 8:57
  just
• 8:58
  buy
• 8:58
  one
• 8:58
  or
• 8:58
  two
• 8:58
  products,
• 8:59
  but
• 8:59
  people
• 8:59
  that
• 8:59
  come
• 9:00
  to
• 9:00
  our
• 9:00
  website
• 9:00
  obviously
• 9:01
  have
• 9:01
  a
• 9:01
  different
• 9:02
  intent
• 9:02
  of
• 9:03
  buying
• 9:03
  and
• 9:04
  knowing
• 9:04
  the
• 9:04
  brand
• 9:04
  already.
• 9:05
  So
• 9:05
  it's
• 9:06
  kind
• 9:06
  of
• 9:06
  like
• 9:06
  an
• 9:06
  acquisition
• 9:07
  of
• 9:07
  new,
• 9:07
  new
• 9:07
  customers
• 9:08
  as
• 9:08
  a
• 9:09
  strategy
• 9:09
  as
• 9:09
  well.
• 9:09
  Yeah.
• 9:12
  As
• 9:12
  we're
• 9:13
  talking
• 9:13
  or
• 9:13
  looking
• 9:13
  into
• 9:14
  the
• 9:14
  engine
• 9:14
  room
• 9:14
  today
• 9:15
  of
• 9:15
  Coral,
• 9:16
  let's
• 9:17
  look
• 9:17
  at
• 9:17
  how
• 9:17
  all
• 9:18
  of
• 9:18
  this
• 9:18
  started
• 9:18
  because
• 9:18
  you
• 9:19
  said
• 9:19
  in
• 9:19
  your
• 9:19
  introduction
• 9:20
  you
• 9:20
  have
• 9:20
  been
• 9:20
  with
• 9:20
  the
• 9:20
  company
• 9:21
  before.
• 9:21
  You
• 9:23
  got
• 9:24
  Channable
• 9:25
  into
• 9:25
  the.
• 9:26
  Into
• 9:26
  the
• 9:26
  frame
• 9:27
  so
• 9:28
  what
• 9:28
  did
• 9:29
  operations,
• 9:30
  especially
• 9:31
  marketplace
• 9:31
  operations
• 9:32
  look
• 9:32
  like
• 9:32
  at
• 9:33
  Koro
• 9:33
  before
• 9:34
  the
• 9:35
  this
• 9:35
  corporation?
• 9:38
  Yes,
• 9:38
  so
• 9:39
  I
• 9:39
  think
• 9:39
  a
• 9:39
  lot
• 9:39
  of
• 9:39
  people
• 9:39
  can
• 9:40
  relate
• 9:40
  to
• 9:40
  this.
• 9:42
  There
• 9:42
  is
• 9:42
  flat
• 9:43
  files
• 9:43
  and
• 9:43
  flat
• 9:44
  files
• 9:44
  and
• 9:44
  flat
• 9:45
  files.
• 9:45
  So
• 9:46
  for
• 9:46
  every
• 9:47
  different
• 9:47
  marketplace
• 9:48
  they
• 9:48
  have
• 9:48
  a
• 9:48
  different
• 9:49
  set
• 9:49
  of
• 9:49
  rules
• 9:50
  how
• 9:51
  they
• 9:51
  want
• 9:51
  data
• 9:52
  to
• 9:52
  be
• 9:52
  transformed
• 9:53
  and
• 9:53
  imported.
• 9:54
  Every
• 9:55
  country
• 9:55
  has
• 9:55
  different
• 9:56
  requirements
• 9:57
  and
• 9:57
  we
• 9:58
  spend
• 9:58
  roughly
• 9:59
  like
• 9:59
  5
• 9:59
  to
• 9:59
  10
• 9:59
  hours
• 10:00
  a
• 10:00
  week
• 10:00
  just
• 10:01
  by
• 10:01
  creating
• 10:01
  and
• 10:01
  updating
• 10:02
  listings.
• 10:03
  There
• 10:04
  was
• 10:04
  a
• 10:04
  lot
• 10:04
  of
• 10:05
  rejections,
• 10:06
  especially
• 10:07
  from
• 10:07
  Amazon
• 10:08
  side
• 10:08
  because
• 10:08
  they
• 10:08
  are
• 10:09
  very
• 10:09
  particular
• 10:10
  of
• 10:10
  how
• 10:11
  they
• 10:11
  want
• 10:11
  the
• 10:12
  data
• 10:12
  to
• 10:12
  be
• 10:12
  structured.
• 10:15
  So
• 10:15
  there
• 10:15
  was
• 10:15
  a
• 10:15
  lot
• 10:15
  of
• 10:15
  formatting
• 10:16
  errors
• 10:17
  and
• 10:19
  a
• 10:19
  lot
• 10:19
  of
• 10:19
  back
• 10:20
  and
• 10:20
  forth
• 10:20
  also
• 10:20
  with
• 10:21
  variant
• 10:22
  creation,
• 10:23
  which
• 10:24
  you
• 10:24
  must
• 10:24
  eventually.
• 10:25
  But
• 10:25
  it's
• 10:25
  very
• 10:27
  tedious,
• 10:28
  let's
• 10:28
  say.
• 10:30
  And
• 10:31
  yeah,
• 10:31
  also
• 10:32
  obviously
• 10:33
  there's
• 10:34
  orders
• 10:34
  coming
• 10:34
  in
• 10:35
  and
• 10:35
  we
• 10:36
  needed
• 10:36
  to
• 10:36
  find
• 10:36
  also
• 10:37
  a
• 10:37
  solution
• 10:37
  to
• 10:38
  find
• 10:39
  a
• 10:39
  way
• 10:39
  to
• 10:40
  import
• 10:40
  them
• 10:41
  in
• 10:42
  a
• 10:42
  good,
• 10:43
  good
• 10:43
  manner.
• 10:44
  So
• 10:45
  it
• 10:45
  was
• 10:45
  all
• 10:46
  very,
• 10:46
  very
• 10:46
  tedious.
• 10:47
  And
• 10:48
  also
• 10:48
  we
• 10:48
  encountered
• 10:49
  like
• 10:49
  duplicated
• 10:51
  orders
• 10:51
  imported.
• 10:52
  So
• 10:53
  that's
• 10:54
  really
• 10:54
  a
• 10:54
  no
• 10:54
  go
• 10:56
  because
• 10:56
  then
• 10:56
  it's
• 10:57
  always
• 10:57
  manual
• 10:57
  tracking
• 10:58
  and
• 10:58
  monitoring
• 10:59
  and
• 10:59
  checking.
• 11:01
  So
• 11:01
  yeah,
• 11:01
  there
• 11:02
  was
• 11:02
  a
• 11:02
  lot
• 11:02
  of
• 11:02
  hidden
• 11:03
  costs
• 11:03
  in
• 11:04
  this
• 11:05
  because
• 11:05
  we
• 11:06
  were
• 11:06
  like
• 11:06
  really
• 11:07
  10
• 11:07
  to
• 11:07
  20
• 11:08
  hours
• 11:09
  a
• 11:09
  week
• 11:10
  to
• 11:11
  non
• 11:11
  value
• 11:11
  adding
• 11:12
  tasks.
• 11:12
  And
• 11:13
  this
• 11:14
  really
• 11:14
  decreased
• 11:14
  also
• 11:15
  the
• 11:16
  margin
• 11:16
  that
• 11:16
  we
• 11:16
  already
• 11:16
  had
• 11:17
  on
• 11:17
  the,
• 11:17
  on
• 11:18
  the
• 11:18
  products
• 11:18
  on
• 11:18
  the
• 11:18
  listings.
• 11:21
  Just
• 11:21
  to
• 11:21
  understand
• 11:21
  the
• 11:21
  scale
• 11:22
  of
• 11:23
  your
• 11:23
  business
• 11:24
  at
• 11:24
  that
• 11:24
  time,
• 11:24
  can
• 11:25
  you
• 11:25
  give
• 11:25
  us
• 11:25
  some
• 11:26
  idea
• 11:26
  about
• 11:27
  how
• 11:27
  many
• 11:27
  marketplaces
• 11:28
  were
• 11:28
  you
• 11:28
  serving
• 11:30
  in?
• 11:30
  How
• 11:30
  many
• 11:31
  countries
• 11:31
  were
• 11:31
  you
• 11:32
  active?
• 11:33
  Can
• 11:33
  you
• 11:33
  give
• 11:34
  us
• 11:34
  a
• 11:34
  bit
• 11:34
  of
• 11:34
  a
• 11:35
  few
• 11:35
  numbers
• 11:35
  on
• 11:36
  the
• 11:36
  size
• 11:36
  of
• 11:36
  your
• 11:36
  assortment?
• 11:37
  Because
• 11:37
  that
• 11:37
  is
• 11:38
  quite
• 11:39
  big.
• 11:39
  So
• 11:40
  just
• 11:41
  to
• 11:41
  give
• 11:41
  people
• 11:41
  an
• 11:42
  idea
• 11:42
  of
• 11:42
  what
• 11:42
  we're
• 11:43
  talking
• 11:43
  about.
• 11:44
  Yeah,
• 11:45
  sure.
• 11:45
  I
• 11:45
  mean
• 11:45
  this
• 11:45
  is
• 11:45
  like
• 11:46
  5
• 11:46
  years
• 11:46
  ago
• 11:47
  or
• 11:47
  something.
• 11:48
  So
• 11:48
  quite
• 11:49
  a
• 11:49
  lot
• 11:49
  has
• 11:49
  changed
• 11:51
  since
• 11:51
  then.
• 11:51
  I
• 11:52
  mean
• 11:52
  we
• 11:52
  had
• 11:52
  like
• 11:52
  already
• 11:53
  5,
• 11:54
  600
• 11:55
  products
• 11:55
  that
• 11:55
  we
• 11:55
  had
• 11:56
  to
• 11:56
  manage.
• 11:56
  We
• 11:57
  were
• 11:57
  not
• 11:57
  in
• 11:57
  many
• 11:58
  countries.
• 11:58
  I
• 11:58
  mean
• 11:59
  we
• 11:59
  used
• 11:59
  Amazon
• 12:00
  also
• 12:00
  as
• 12:01
  a
• 12:01
  kind
• 12:01
  of
• 12:01
  like
• 12:01
  test
• 12:02
  to
• 12:02
  go
• 12:02
  to
• 12:03
  new
• 12:03
  countries
• 12:04
  before
• 12:04
  launching
• 12:05
  the
• 12:06
  websites
• 12:07
  there.
• 12:08
  So
• 12:09
  we
• 12:09
  were
• 12:09
  active
• 12:09
  in
• 12:10
  two
• 12:10
  or
• 12:10
  three
• 12:11
  countries
• 12:12
  and
• 12:12
  on
• 12:12
  Amazon
• 12:13
  and
• 12:13
  I
• 12:14
  think
• 12:14
  relatively
• 12:15
  quickly
• 12:15
  also
• 12:16
  on
• 12:16
  bo.com
• 12:18
  and
• 12:18
  eBay
• 12:19
  and
• 12:19
  Kaufland.
• 12:20
  But
• 12:20
  that
• 12:21
  was
• 12:21
  a.
• 12:21
  Yeah,
• 12:23
  a
• 12:23
  lot
• 12:23
  of
• 12:23
  manual
• 12:23
  work
• 12:24
  before
• 12:25
  having
• 12:25
  Chernobyl
• 12:26
  as
• 12:26
  a
• 12:27
  tool
• 12:27
  introduced.
• 12:28
  And
• 12:28
  did
• 12:29
  that
• 12:29
  also
• 12:31
  pull
• 12:31
  you
• 12:32
  back
• 12:32
  in
• 12:32
  your
• 12:32
  expansion
• 12:34
  plans
• 12:35
  because
• 12:35
  of
• 12:36
  all
• 12:36
  this
• 12:36
  manual
• 12:37
  work
• 12:37
  that
• 12:37
  was
• 12:37
  ahead?
• 12:38
  Yes,
• 12:38
  of
• 12:38
  course
• 12:38
  it
• 12:39
  was
• 12:39
  a
• 12:39
  real
• 12:39
  bottleneck.
• 12:40
  I
• 12:40
  mean
• 12:40
  we
• 12:41
  were
• 12:41
  just
• 12:41
  like,
• 12:41
  I
• 12:41
  think
• 12:42
  two
• 12:43
  or
• 12:43
  three
• 12:43
  people
• 12:44
  in
• 12:44
  the
• 12:45
  business
• 12:45
  development.
• 12:45
  There
• 12:45
  was
• 12:46
  not
• 12:46
  even
• 12:46
  a
• 12:46
  market
• 12:47
  marketplace
• 12:47
  department
• 12:48
  yet.
• 12:48
  So
• 12:50
  we
• 12:50
  every
• 12:50
  week
• 12:51
  had
• 12:51
  to
• 12:51
  look
• 12:51
  like
• 12:52
  what
• 12:52
  are
• 12:52
  the
• 12:54
  beneficial
• 12:54
  products
• 12:55
  to
• 12:55
  launch.
• 12:56
  But
• 12:56
  obviously
• 12:56
  the
• 12:56
  goal
• 12:57
  was
• 12:57
  to
• 12:57
  have
• 12:57
  all
• 12:57
  products
• 12:58
  available
• 12:58
  for
• 12:58
  the
• 12:58
  customers.
• 12:59
  But
• 12:59
  because
• 13:00
  of
• 13:00
  these
• 13:00
  bottlenecks,
• 13:01
  we
• 13:01
  were
• 13:01
  like,
• 13:01
  okay,
• 13:02
  we
• 13:02
  can
• 13:02
  only
• 13:02
  launch
• 13:03
  so
• 13:03
  many
• 13:03
  products
• 13:05
  every
• 13:05
  week
• 13:05
  and
• 13:06
  this
• 13:07
  was
• 13:07
  really
• 13:07
  holding
• 13:07
  us
• 13:07
  back
• 13:08
  in
• 13:08
  terms
• 13:08
  of
• 13:09
  how
• 13:09
  fast
• 13:09
  we
• 13:09
  can
• 13:10
  go
• 13:10
  to
• 13:10
  other
• 13:10
  markets.
• 13:12
  Interesting.
• 13:13
  Lukas,
• 13:14
  from
• 13:14
  your
• 13:14
  perspective
• 13:15
  as
• 13:15
  a
• 13:15
  service
• 13:16
  provider,
• 13:16
  is
• 13:16
  that
• 13:17
  a
• 13:17
  story
• 13:17
  that
• 13:18
  is
• 13:19
  common,
• 13:20
  you
• 13:20
  know,
• 13:20
  of
• 13:20
  a
• 13:21
  fast
• 13:21
  growing
• 13:22
  brand
• 13:22
  like
• 13:23
  Huo
• 13:23
  with
• 13:24
  big
• 13:24
  plans
• 13:25
  and
• 13:25
  big
• 13:25
  dreams
• 13:25
  and
• 13:26
  then
• 13:26
  being.
• 13:27
  Yeah.
• 13:27
  Sort
• 13:28
  of
• 13:30
  slowed
• 13:30
  down
• 13:30
  by
• 13:31
  their
• 13:31
  own
• 13:31
  manual
• 13:32
  build
• 13:32
  up
• 13:32
  that
• 13:33
  they
• 13:33
  have?
• 13:33
  Is
• 13:33
  that
• 13:34
  a
• 13:34
  common
• 13:34
  thing?
• 13:35
  Yeah,
• 13:35
  for
• 13:36
  sure.
• 13:37
  I
• 13:37
  experienced
• 13:37
  this
• 13:38
  myself
• 13:38
  as
• 13:38
  well
• 13:40
  formerly,
• 13:40
  being
• 13:41
  on
• 13:41
  the
• 13:41
  HC
• 13:41
  side
• 13:42
  and
• 13:42
  setting
• 13:43
  up
• 13:43
  accounts
• 13:44
  with
• 13:44
  flat
• 13:45
  files.
• 13:45
  Indeed.
• 13:45
  And
• 13:46
  it's,
• 13:47
  it's
• 13:47
  not
• 13:47
  just
• 13:48
  unscalable,
• 13:48
  it's
• 13:49
  also
• 13:49
  very,
• 13:49
  very
• 13:50
  frustrating
• 13:50
  because
• 13:51
  you
• 13:51
  need
• 13:51
  to
• 13:52
  figure
• 13:52
  out
• 13:53
  things
• 13:53
  as
• 13:53
  you
• 13:53
  go.
• 13:54
  There's
• 13:55
  not.
• 13:55
  So
• 13:55
  you
• 13:55
  have
• 13:56
  the
• 13:56
  help
• 13:56
  centers
• 13:56
  you
• 13:56
  can
• 13:57
  rely
• 13:57
  on,
• 13:57
  but
• 13:57
  it's
• 13:57
  just
• 13:58
  something
• 13:58
  that's
• 13:59
  always
• 13:59
  going
• 14:00
  to
• 14:00
  be
• 14:00
  with
• 14:00
  some
• 14:00
  trial
• 14:01
  and
• 14:01
  error
• 14:02
  and
• 14:03
  it
• 14:03
  sets
• 14:03
  your
• 14:04
  ambitious.
• 14:05
  So
• 14:06
  most
• 14:06
  clients
• 14:07
  have
• 14:07
  big
• 14:07
  ambitions.
• 14:08
  They
• 14:08
  want
• 14:08
  to
• 14:08
  do
• 14:09
  three
• 14:09
  to
• 14:09
  five
• 14:09
  marketplaces
• 14:10
  and
• 14:10
  then
• 14:10
  they
• 14:10
  sort
• 14:11
  of
• 14:11
  get
• 14:12
  stuck
• 14:12
  in
• 14:12
  the
• 14:12
  first
• 14:12
  one
• 14:13
  because
• 14:13
  of
• 14:13
  these
• 14:14
  inefficiencies.
• 14:17
  So
• 14:17
  it's
• 14:17
  definitely
• 14:18
  very
• 14:18
  common.
• 14:18
  And
• 14:18
  I
• 14:18
  think
• 14:19
  Coro
• 14:19
  has
• 14:19
  the
• 14:19
  benefit
• 14:20
  of
• 14:20
  being
• 14:20
  sort
• 14:21
  of
• 14:21
  a
• 14:21
  retail
• 14:21
  product.
• 14:22
  So
• 14:22
  the
• 14:22
  packaging
• 14:23
  is
• 14:23
  good
• 14:24
  and
• 14:24
  optimized
• 14:25
  already
• 14:25
  for
• 14:27
  selling
• 14:27
  in
• 14:27
  multiple
• 14:28
  locales.
• 14:29
  But
• 14:29
  if
• 14:29
  you're
• 14:29
  just
• 14:30
  like
• 14:30
  a
• 14:30
  very
• 14:31
  local
• 14:33
  seller
• 14:33
  and
• 14:33
  you
• 14:34
  also
• 14:34
  have
• 14:34
  to
• 14:34
  do
• 14:34
  that
• 14:35
  sort
• 14:35
  of
• 14:35
  work
• 14:36
  like
• 14:36
  translations,
• 14:37
  it
• 14:37
  can
• 14:37
  be
• 14:38
  even
• 14:38
  more
• 14:38
  tedious.
• 14:39
  Yes,
• 14:39
  for
• 14:39
  sure.
• 14:41
  So
• 14:42
  what
• 14:42
  is
• 14:42
  the
• 14:42
  most
• 14:43
  underestimated
• 14:44
  complexity
• 14:45
  that
• 14:46
  D2C
• 14:47
  brands
• 14:47
  are
• 14:47
  not
• 14:47
  looking
• 14:48
  at
• 14:48
  when
• 14:48
  they
• 14:48
  are
• 14:48
  going
• 14:48
  for
• 14:49
  internationalization,
• 14:51
  from
• 14:52
  my
• 14:52
  point
• 14:52
  of
• 14:52
  view,
• 14:52
  and
• 14:53
  I
• 14:53
  want
• 14:54
  to
• 14:54
  know
• 14:54
  if
• 14:54
  Gordo
• 14:55
  can
• 14:55
  confirm
• 14:55
  or
• 14:56
  deny
• 14:56
  that.
• 14:56
  But
• 14:57
  it's
• 14:58
  also
• 14:58
  underestimating
• 14:59
  the
• 14:59
  challenge
• 15:01
  with
• 15:01
  regulations.
• 15:02
  For
• 15:02
  example,
• 15:02
  if
• 15:03
  you're
• 15:03
  selling
• 15:04
  food
• 15:04
  or
• 15:05
  health
• 15:05
  supplements,
• 15:06
  you're
• 15:06
  also
• 15:07
  encountering
• 15:07
  stuff
• 15:08
  like
• 15:08
  SDS
• 15:09
  sheets,
• 15:10
  hazmat
• 15:11
  things
• 15:11
  you
• 15:12
  need
• 15:12
  to
• 15:12
  fill
• 15:12
  in.
• 15:13
  All
• 15:13
  working
• 15:14
  via
• 15:14
  sheets
• 15:14
  as
• 15:14
  well.
• 15:16
  And
• 15:17
  the
• 15:17
  problem,
• 15:17
  especially
• 15:17
  with
• 15:18
  Amazon,
• 15:18
  is
• 15:18
  that
• 15:18
  if
• 15:19
  you
• 15:19
  upload
• 15:19
  it
• 15:20
  the
• 15:20
  first
• 15:20
  time
• 15:20
  and
• 15:20
  you
• 15:20
  do
• 15:21
  it
• 15:21
  incorrectly
• 15:21
  or
• 15:22
  insufficiently,
• 15:23
  it
• 15:23
  becomes
• 15:24
  harder
• 15:24
  to
• 15:24
  change
• 15:24
  it
• 15:25
  afterwards
• 15:25
  in
• 15:26
  some
• 15:26
  cases.
• 15:26
  Right.
• 15:27
  Because
• 15:27
  they
• 15:27
  just
• 15:28
  sort
• 15:28
  of.
• 15:29
  Yeah,
• 15:30
  it
• 15:30
  will
• 15:30
  work
• 15:31
  against
• 15:31
  you
• 15:31
  for
• 15:31
  some
• 15:32
  reason.
• 15:32
  And
• 15:33
  we
• 15:33
  see
• 15:34
  a
• 15:34
  lot
• 15:34
  of
• 15:34
  users
• 15:35
  that
• 15:35
  have
• 15:36
  big
• 15:36
  ambitions
• 15:36
  and
• 15:37
  then
• 15:37
  they
• 15:37
  become
• 15:38
  a
• 15:38
  general
• 15:38
  client
• 15:39
  and
• 15:39
  they
• 15:39
  want
• 15:39
  to
• 15:39
  do
• 15:39
  these
• 15:39
  three
• 15:40
  to
• 15:40
  five
• 15:40
  marketplaces,
• 15:41
  they
• 15:41
  still
• 15:42
  get
• 15:42
  stuck
• 15:42
  because
• 15:42
  of
• 15:43
  regulations
• 15:43
  or
• 15:43
  things
• 15:44
  they
• 15:44
  just
• 15:44
  hadn't
• 15:44
  foreseen.
• 15:46
  But
• 15:46
  maybe
• 15:47
  Goro
• 15:48
  has
• 15:48
  some
• 15:48
  experience
• 15:48
  on
• 15:49
  that
• 15:49
  as
• 15:49
  well.
• 15:50
  Would
• 15:50
  you
• 15:51
  agree
• 15:51
  that
• 15:51
  regulations
• 15:52
  mostly
• 15:52
  or
• 15:53
  what's
• 15:53
  your
• 15:53
  most
• 15:54
  underestimated
• 15:55
  complexity
• 15:56
  at
• 15:56
  that
• 15:56
  point?
• 16:00
  Yeah,
• 16:01
  I
• 16:02
  mean,
• 16:03
  maybe
• 16:04
  Adrian,
• 16:04
  you
• 16:04
  can
• 16:05
  take
• 16:05
  the
• 16:05
  question.
• 16:06
  Yeah,
• 16:09
  I
• 16:09
  would
• 16:09
  agree
• 16:09
  on
• 16:09
  this.
• 16:11
  Certification,
• 16:11
  authorization
• 16:12
  to
• 16:12
  sell
• 16:13
  and
• 16:13
  some
• 16:14
  documentation
• 16:14
  that
• 16:15
  you
• 16:15
  have
• 16:15
  to
• 16:15
  provide
• 16:15
  Amazon,
• 16:16
  that
• 16:17
  is
• 16:17
  quite
• 16:18
  a
• 16:18
  pain
• 16:19
  sometimes.
• 16:21
  And
• 16:21
  I
• 16:22
  guess
• 16:22
  that's
• 16:22
  also
• 16:22
  the
• 16:25
  category
• 16:25
  of
• 16:25
  our
• 16:26
  product
• 16:26
  which
• 16:26
  is
• 16:26
  food
• 16:28
  is
• 16:28
  quite
• 16:28
  challenging
• 16:29
  sometimes.
• 16:29
  We
• 16:30
  also
• 16:30
  have
• 16:31
  not
• 16:32
  issues
• 16:32
  but
• 16:32
  challenge
• 16:32
  with
• 16:34
  best
• 16:34
  before
• 16:34
  date.
• 16:36
  So
• 16:36
  when
• 16:36
  you
• 16:36
  do
• 16:36
  fba,
• 16:37
  you
• 16:37
  have
• 16:37
  to
• 16:37
  send
• 16:39
  to
• 16:40
  have
• 16:40
  the
• 16:40
  proper
• 16:40
  data
• 16:41
  and
• 16:43
  valid
• 16:43
  data
• 16:44
  that
• 16:44
  Amazon
• 16:45
  can
• 16:45
  use
• 16:48
  to
• 16:48
  basically
• 16:48
  have
• 16:49
  a
• 16:49
  better
• 16:50
  customer
• 16:50
  experience.
• 16:53
  But
• 16:54
  I
• 16:54
  think
• 16:54
  in
• 16:54
  the
• 16:55
  beginning
• 16:56
  the
• 16:56
  main
• 16:57
  issue
• 16:57
  was
• 16:57
  really
• 16:58
  this
• 16:58
  flat
• 16:58
  file,
• 17:00
  the
• 17:00
  requirements
• 17:01
  of
• 17:01
  each
• 17:01
  marketplace
• 17:02
  that
• 17:03
  change
• 17:04
  over
• 17:05
  time
• 17:06
  and
• 17:06
  that
• 17:06
  are
• 17:06
  really,
• 17:07
  sometimes
• 17:07
  they
• 17:07
  are
• 17:07
  really
• 17:08
  specific
• 17:08
  to
• 17:08
  the
• 17:08
  marketplace.
• 17:12
  But
• 17:12
  I
• 17:12
  guess
• 17:13
  everyone
• 17:13
  working
• 17:13
  in
• 17:14
  marketplace
• 17:15
  knows
• 17:15
  that
• 17:16
  it's
• 17:16
  part
• 17:16
  of
• 17:16
  the
• 17:17
  industry
• 17:18
  that
• 17:18
  requirements
• 17:19
  change.
• 17:23
  Yes,
• 17:25
  if
• 17:26
  I
• 17:26
  understand
• 17:26
  it
• 17:26
  correctly
• 17:26
  then
• 17:27
  Kuru
• 17:27
  is
• 17:28
  a
• 17:28
  company
• 17:29
  who
• 17:29
  has
• 17:30
  mostly
• 17:31
  built
• 17:31
  their
• 17:33
  backup
• 17:34
  themselves,
• 17:34
  is
• 17:34
  that
• 17:35
  correct?
• 17:35
  So
• 17:35
  was
• 17:36
  that
• 17:36
  a
• 17:36
  change
• 17:36
  for
• 17:37
  you
• 17:37
  or
• 17:38
  also
• 17:38
  a
• 17:38
  cultural
• 17:40
  leap
• 17:40
  for
• 17:40
  you
• 17:40
  to
• 17:41
  say,
• 17:41
  okay,
• 17:41
  I
• 17:42
  think
• 17:42
  we
• 17:42
  would
• 17:43
  be
• 17:43
  doing
• 17:43
  better
• 17:44
  with
• 17:44
  an
• 17:45
  external
• 17:45
  partner
• 17:46
  in
• 17:46
  this
• 17:47
  area?
• 17:49
  Yes,
• 17:50
  I
• 17:50
  totally
• 17:51
  think
• 17:51
  so.
• 17:51
  I
• 17:51
  mean
• 17:53
  we
• 17:54
  want
• 17:54
  to
• 17:55
  build
• 17:55
  everything
• 17:55
  ourselves
• 17:56
  if
• 17:56
  we
• 17:56
  can.
• 17:57
  But
• 17:57
  obviously
• 17:57
  if
• 17:58
  there's
• 17:58
  a
• 17:58
  solution
• 17:58
  out
• 17:58
  there
• 17:59
  that
• 17:59
  already
• 18:00
  established
• 18:01
  and
• 18:01
  has
• 18:01
  the
• 18:02
  solution
• 18:02
  at
• 18:02
  hand
• 18:03
  and
• 18:03
  a
• 18:03
  partnership
• 18:04
  is
• 18:04
  presented
• 18:05
  and
• 18:06
  obviously
• 18:06
  we
• 18:06
  take
• 18:06
  this
• 18:07
  easy,
• 18:08
  this
• 18:09
  decision
• 18:10
  and
• 18:10
  I
• 18:10
  think
• 18:10
  also
• 18:11
  with
• 18:11
  the
• 18:11
  resources
• 18:12
  at
• 18:12
  hand
• 18:12
  at
• 18:13
  the
• 18:13
  moment
• 18:13
  we
• 18:14
  were
• 18:14
  like
• 18:14
  two
• 18:14
  or
• 18:14
  three
• 18:14
  people.
• 18:15
  We
• 18:15
  wanted
• 18:15
  to
• 18:16
  scale
• 18:16
  big
• 18:16
  time.
• 18:16
  We
• 18:17
  couldn't
• 18:17
  just
• 18:17
  hire
• 18:18
  five
• 18:19
  engineers
• 18:20
  back
• 18:20
  then.
• 18:20
  I
• 18:20
  mean,
• 18:20
  we
• 18:21
  had
• 18:21
  a
• 18:21
  couple
• 18:21
  of
• 18:22
  engineers
• 18:22
  working
• 18:22
  on
• 18:23
  the
• 18:23
  shop.
• 18:24
  We
• 18:24
  didn't
• 18:25
  have
• 18:25
  the
• 18:25
  capacity
• 18:26
  to
• 18:26
  build
• 18:26
  a
• 18:27
  tool
• 18:27
  like
• 18:27
  this
• 18:27
  in
• 18:27
  house.
• 18:29
  So
• 18:29
  this
• 18:30
  was
• 18:31
  the
• 18:31
  reason
• 18:31
  why
• 18:31
  we
• 18:32
  reached
• 18:32
  out
• 18:32
  and
• 18:33
  had
• 18:33
  a
• 18:33
  look
• 18:33
  and
• 18:34
  saw
• 18:34
  that
• 18:34
  the
• 18:35
  product
• 18:35
  Cheneba
• 18:36
  was
• 18:36
  offering
• 18:36
  was
• 18:36
  already
• 18:40
  quite
• 18:40
  good.
• 18:41
  So
• 18:42
  this
• 18:43
  was
• 18:43
  a
• 18:44
  very
• 18:44
  easy
• 18:44
  decision.
• 18:46
  And
• 18:46
  also
• 18:46
  it
• 18:47
  was
• 18:47
  very
• 18:48
  quick
• 18:48
  to
• 18:48
  implement.
• 18:49
  There
• 18:49
  was
• 18:49
  a
• 18:49
  plugin,
• 18:50
  we
• 18:50
  could
• 18:52
  test
• 18:52
  it
• 18:54
  and
• 18:54
  then
• 18:54
  just
• 18:54
  go
• 18:55
  from
• 18:55
  there.
• 18:55
  So
• 18:55
  it
• 18:55
  was
• 18:56
  really
• 18:57
  easy.
• 18:57
  And
• 18:57
  then
• 18:57
  also
• 18:59
  always
• 18:59
  the
• 19:00
  question
• 19:00
  of
• 19:00
  scalability.
• 19:03
  If
• 19:03
  we
• 19:03
  really
• 19:03
  want
• 19:03
  to
• 19:04
  go
• 19:04
  to
• 19:04
  new
• 19:04
  marketplaces.
• 19:05
  Every
• 19:06
  time
• 19:06
  we
• 19:06
  would
• 19:06
  have
• 19:07
  to
• 19:07
  ask
• 19:07
  the
• 19:08
  developers
• 19:08
  to
• 19:08
  create
• 19:08
  a
• 19:09
  new
• 19:11
  custom
• 19:11
  implementation
• 19:12
  for
• 19:12
  a
• 19:12
  new
• 19:12
  marketplace.
• 19:13
  And
• 19:13
  they
• 19:13
  couldn't
• 19:13
  be
• 19:13
  on
• 19:14
  top
• 19:14
  of
• 19:14
  all
• 19:15
  the
• 19:15
  changes
• 19:16
  because
• 19:16
  they
• 19:16
  are
• 19:16
  not
• 19:16
  experts.
• 19:17
  Right.
• 19:18
  So
• 19:18
  I
• 19:18
  think
• 19:18
  for
• 19:19
  some
• 19:20
  problems
• 19:20
  it's
• 19:20
  really
• 19:21
  good
• 19:21
  to
• 19:21
  work
• 19:22
  together
• 19:22
  with
• 19:22
  a
• 19:22
  solution
• 19:23
  partner
• 19:23
  who's
• 19:24
  really
• 19:24
  specialized
• 19:24
  in
• 19:25
  what
• 19:26
  they
• 19:26
  can
• 19:26
  offer.
• 19:29
  So
• 19:29
  that
• 19:29
  was
• 19:29
  the
• 19:30
  situation
• 19:30
  then
• 19:31
  and
• 19:32
  the
• 19:33
  way
• 19:33
  that
• 19:33
  you
• 19:33
  reached
• 19:33
  the
• 19:34
  decision
• 19:34
  to
• 19:35
  go
• 19:35
  for
• 19:35
  an
• 19:35
  external
• 19:36
  partner
• 19:36
  on
• 19:37
  this
• 19:37
  matter.
• 19:38
  So
• 19:38
  let's
• 19:39
  look
• 19:39
  at
• 19:39
  how
• 19:39
  it
• 19:39
  is
• 19:40
  now.
• 19:40
  So
• 19:40
  we
• 19:41
  have
• 19:42
  different
• 19:42
  marketplaces.
• 19:43
  In
• 19:43
  the
• 19:43
  beginning
• 19:44
  you
• 19:45
  told
• 19:45
  us
• 19:45
  that
• 19:45
  you
• 19:46
  were
• 19:46
  active
• 19:46
  on
• 19:46
  Amazon,
• 19:47
  ebay
• 19:47
  and
• 19:47
  Kaufland,
• 19:49
  I
• 19:49
  gather
• 19:49
  it's
• 19:49
  more
• 19:49
  by
• 19:50
  now.
• 19:51
  So
• 19:51
  what
• 19:51
  is
• 19:51
  the
• 19:51
  situation
• 19:52
  now
• 19:52
  on
• 19:52
  which
• 19:53
  marketplaces
• 19:53
  are
• 19:53
  you
• 19:54
  active
• 19:54
  and
• 19:55
  how
• 19:55
  do
• 19:55
  you
• 19:55
  adapt
• 19:56
  your
• 19:56
  product
• 19:57
  content
• 19:58
  to
• 19:58
  each
• 19:58
  of
• 19:58
  these
• 19:59
  specific
• 19:59
  platforms?
• 20:01
  Yes,
• 20:02
  so
• 20:03
  we
• 20:03
  are
• 20:04
  on
• 20:05
  a
• 20:05
  bit
• 20:05
  more
• 20:05
  marketplace.
• 20:06
  Indeed.
• 20:07
  I
• 20:07
  think
• 20:08
  we
• 20:08
  have
• 20:08
  more
• 20:08
  country
• 20:09
  for
• 20:09
  Amazon.
• 20:10
  We're
• 20:10
  in
• 20:10
  Italy,
• 20:11
  France,
• 20:12
  Germany,
• 20:13
  Belgium,
• 20:13
  recently
• 20:14
  also
• 20:16
  and
• 20:16
  other
• 20:16
  marketplaces
• 20:17
  than
• 20:17
  Amazon.
• 20:19
  We
• 20:19
  are
• 20:20
  still
• 20:20
  on
• 20:20
  ebay,
• 20:20
  Kaufland
• 20:23
  in
• 20:23
  France.
• 20:23
  We
• 20:24
  are
• 20:25
  planning
• 20:25
  to
• 20:25
  launch
• 20:25
  this
• 20:26
  year
• 20:26
  Decathlon
• 20:27
  which
• 20:28
  is
• 20:28
  also
• 20:30
  integrated
• 20:31
  with
• 20:31
  channel.
• 20:33
  And
• 20:34
  this
• 20:34
  week
• 20:34
  we
• 20:34
  launched
• 20:34
  also
• 20:35
  a
• 20:35
  TikTok.
• 20:36
  Oh,
• 20:36
  interesting.
• 20:39
  Which
• 20:39
  could
• 20:39
  be
• 20:39
  quite
• 20:39
  promising.
• 20:41
  Promising.
• 20:42
  I
• 20:42
  hope
• 20:42
  so.
• 20:43
  Let's
• 20:43
  see.
• 20:44
  There
• 20:44
  was
• 20:44
  quite
• 20:45
  some
• 20:45
  surprise.
• 20:46
  For
• 20:46
  example
• 20:46
  last
• 20:47
  year
• 20:48
  we
• 20:48
  went
• 20:49
  on
• 20:49
  Galaxies
• 20:50
  in
• 20:50
  Switzerland
• 20:53
  and
• 20:53
  it
• 20:53
  went
• 20:54
  pretty
• 20:54
  well.
• 20:55
  It
• 20:55
  went
• 20:55
  quite
• 20:56
  strong.
• 20:56
  So
• 20:56
  we
• 20:57
  were
• 20:57
  not
• 20:57
  expecting
• 20:57
  such
• 20:58
  a,
• 20:59
  a
• 20:59
  success.
• 21:02
  So
• 21:02
  yeah,
• 21:02
  we
• 21:02
  are
• 21:02
  still
• 21:02
  planning
• 21:03
  to
• 21:04
  go
• 21:04
  on
• 21:05
  more
• 21:05
  marketplace.
• 21:07
  And
• 21:08
  yeah,
• 21:08
  then
• 21:08
  the
• 21:08
  question
• 21:08
  on
• 21:09
  how
• 21:09
  do
• 21:09
  we
• 21:09
  adapt
• 21:10
  our
• 21:10
  content
• 21:11
  for
• 21:11
  each
• 21:12
  marketplace?
• 21:14
  I
• 21:14
  believe
• 21:15
  we
• 21:15
  have
• 21:15
  like
• 21:15
  Amazon
• 21:16
  focus,
• 21:16
  so
• 21:18
  we
• 21:18
  optimize
• 21:18
  for
• 21:19
  Amazon
• 21:20
  which
• 21:20
  is
• 21:21
  different
• 21:21
  than
• 21:21
  our
• 21:21
  webshop
• 21:24
  and
• 21:24
  then
• 21:24
  we
• 21:24
  go
• 21:25
  for
• 21:25
  like
• 21:25
  minimum
• 21:25
  requirements.
• 21:27
  So
• 21:27
  we
• 21:27
  want
• 21:27
  our
• 21:28
  product
• 21:28
  online
• 21:28
  on
• 21:29
  this
• 21:29
  specific
• 21:30
  marketplace
• 21:32
  and
• 21:33
  then
• 21:33
  we
• 21:33
  really
• 21:34
  want
• 21:34
  to
• 21:34
  improve
• 21:35
  the
• 21:35
  listings
• 21:37
  by
• 21:40
  enriching
• 21:40
  the
• 21:40
  listings
• 21:41
  by
• 21:42
  adapting
• 21:42
  more
• 21:43
  the
• 21:43
  content
• 21:44
  that
• 21:44
  we
• 21:44
  already
• 21:44
  have
• 21:46
  typically
• 21:46
  for
• 21:47
  Amazon
• 21:48
  and
• 21:48
  then
• 21:48
  to
• 21:48
  adjust
• 21:48
  it
• 21:49
  so
• 21:50
  with
• 21:50
  some
• 21:50
  rules
• 21:51
  or
• 21:52
  to
• 21:52
  do
• 21:52
  some
• 21:52
  checks
• 21:53
  with
• 21:53
  Channable
• 21:54
  rules
• 21:54
  to
• 21:55
  understand
• 21:56
  where
• 21:56
  are
• 21:56
  we
• 21:56
  missing
• 21:57
  some
• 21:57
  data
• 21:57
  or
• 21:58
  is
• 21:58
  there
• 21:58
  some
• 21:59
  duplicate
• 22:00
  image
• 22:00
  or
• 22:01
  things
• 22:01
  like
• 22:02
  that.
• 22:04
  So
• 22:04
  yeah,
• 22:05
  it's
• 22:05
  a
• 22:05
  constant
• 22:06
  work,
• 22:07
  like
• 22:07
  lots
• 22:08
  of
• 22:08
  testing
• 22:08
  also
• 22:09
  to
• 22:09
  test
• 22:09
  what
• 22:09
  kind
• 22:10
  of
• 22:10
  titles
• 22:10
  would
• 22:10
  work
• 22:11
  for
• 22:11
  this,
• 22:12
  like
• 22:12
  shorter
• 22:12
  or
• 22:13
  longer
• 22:13
  or.
• 22:14
  Yeah,
• 22:15
  it's
• 22:15
  a
• 22:15
  constant
• 22:16
  work
• 22:16
  and
• 22:16
  since
• 22:16
  it's
• 22:17
  changing
• 22:17
  all
• 22:17
  the
• 22:17
  time,
• 22:18
  these
• 22:18
  requirements
• 22:20
  of
• 22:20
  each
• 22:20
  marketplace
• 22:21
  we
• 22:22
  have
• 22:22
  to
• 22:22
  adapt
• 22:22
  also.
• 22:23
  So
• 22:25
  yeah,
• 22:25
  we
• 22:26
  are
• 22:26
  evolving
• 22:26
  and
• 22:27
  we
• 22:27
  use
• 22:27
  the
• 22:28
  tool
• 22:28
  channel
• 22:29
  that
• 22:30
  really
• 22:30
  help
• 22:30
  us
• 22:30
  to
• 22:31
  also
• 22:32
  grasp
• 22:32
  where
• 22:33
  we
• 22:33
  are
• 22:33
  lacking
• 22:34
  information
• 22:35
  or
• 22:37
  specific
• 22:37
  content.
• 22:39
  Maybe
• 22:39
  I
• 22:39
  can
• 22:39
  jump
• 22:40
  in
• 22:40
  here
• 22:40
  also
• 22:40
  really
• 22:41
  quickly.
• 22:42
  I
• 22:42
  think
• 22:43
  you
• 22:43
  mentioned
• 22:44
  this
• 22:44
  rule
• 22:45
  engine
• 22:45
  I
• 22:45
  don't
• 22:45
  know
• 22:45
  if
• 22:46
  everyone
• 22:46
  is
• 22:46
  familiar
• 22:47
  with
• 22:47
  this
• 22:47
  is
• 22:48
  just
• 22:48
  basically
• 22:48
  you
• 22:49
  can
• 22:49
  take
• 22:49
  the
• 22:49
  data
• 22:50
  that
• 22:50
  you
• 22:50
  have
• 22:50
  and
• 22:51
  then
• 22:51
  transform
• 22:52
  it
• 22:52
  with
• 22:53
  a
• 22:53
  set
• 22:53
  of
• 22:53
  rules
• 22:54
  like
• 22:54
  take
• 22:55
  a
• 22:55
  description
• 22:56
  and
• 22:56
  put
• 22:56
  the
• 22:57
  title
• 22:57
  together.
• 22:57
  So
• 22:58
  you
• 22:58
  don't
• 22:58
  have
• 22:58
  the
• 22:59
  content
• 22:59
  team
• 23:00
  that
• 23:01
  needs
• 23:01
  to
• 23:01
  create
• 23:01
  something
• 23:02
  totally
• 23:02
  new
• 23:02
  for
• 23:03
  a
• 23:03
  marketplace,
• 23:03
  but
• 23:04
  you
• 23:04
  can
• 23:05
  basically
• 23:06
  work
• 23:06
  on
• 23:06
  your
• 23:07
  own
• 23:08
  to
• 23:08
  make
• 23:08
  it
• 23:09
  ready
• 23:09
  for
• 23:09
  the
• 23:09
  marketplaces.
• 23:10
  Right.
• 23:10
  So
• 23:11
  that's
• 23:12
  I
• 23:12
  think
• 23:12
  very
• 23:13
  strong
• 23:14
  for
• 23:15
  Channable
• 23:15
  that
• 23:15
  we
• 23:15
  are
• 23:16
  able
• 23:16
  to
• 23:16
  not
• 23:16
  rely
• 23:17
  on
• 23:17
  external
• 23:17
  teams,
• 23:18
  but
• 23:18
  we
• 23:18
  can
• 23:19
  reuse
• 23:19
  the
• 23:19
  content
• 23:20
  that
• 23:20
  we
• 23:20
  have.
• 23:20
  Obviously
• 23:21
  we
• 23:21
  have
• 23:21
  some
• 23:22
  specific
• 23:22
  content
• 23:23
  for
• 23:24
  high
• 23:24
  impact
• 23:25
  marketplaces
• 23:25
  but
• 23:26
  for
• 23:26
  others
• 23:26
  if
• 23:27
  there's
• 23:27
  a
• 23:28
  field
• 23:28
  of
• 23:28
  oh
• 23:28
  we
• 23:29
  need
• 23:29
  a
• 23:29
  taste
• 23:29
  here
• 23:29
  and
• 23:29
  we
• 23:30
  don't
• 23:30
  know
• 23:30
  the
• 23:31
  taste.
• 23:31
  We
• 23:31
  don't
• 23:31
  have
• 23:31
  this
• 23:32
  information.
• 23:32
  Then
• 23:32
  we
• 23:32
  can
• 23:33
  easily
• 23:33
  inject
• 23:33
  it
• 23:34
  without
• 23:35
  needing
• 23:36
  to
• 23:37
  rework
• 23:37
  the
• 23:37
  whole
• 23:38
  data
• 23:39
  model
• 23:39
  or
• 23:40
  something
• 23:40
  like
• 23:40
  that.
• 23:40
  So
• 23:40
  it's
• 23:41
  really
• 23:41
  powerful
• 23:42
  in
• 23:42
  this
• 23:43
  sense.
• 23:43
  And
• 23:43
  then
• 23:44
  I
• 23:45
  think
• 23:45
  also
• 23:46
  because
• 23:47
  Channel
• 23:47
  has
• 23:48
  like
• 23:48
  a
• 23:48
  kind
• 23:48
  of
• 23:48
  a
• 23:48
  quality
• 23:49
  step
• 23:49
  before
• 23:50
  data
• 23:50
  is
• 23:50
  pushed
• 23:51
  to
• 23:52
  the
• 23:52
  marketplaces
• 23:53
  to
• 23:53
  kind
• 23:54
  of
• 23:54
  like
• 23:54
  check
• 23:54
  is
• 23:54
  all
• 23:55
  the
• 23:55
  required
• 23:55
  fields
• 23:56
  there.
• 23:56
  So
• 23:56
  even
• 23:56
  if
• 23:56
  I
• 23:57
  push,
• 23:57
  they
• 23:57
  have
• 23:57
  like
• 23:57
  kind
• 23:57
  of
• 23:58
  like
• 23:58
  dry
• 23:58
  run.
• 23:58
  Right.
• 23:59
  You
• 23:59
  can
• 23:59
  see
• 23:59
  would
• 24:00
  this
• 24:00
  flat
• 24:01
  file
• 24:01
  be
• 24:01
  accepted
• 24:02
  or
• 24:02
  not?
• 24:02
  So
• 24:03
  I
• 24:03
  think
• 24:03
  that's
• 24:04
  a
• 24:04
  great
• 24:05
  part
• 24:05
  here
• 24:05
  and
• 24:06
  that
• 24:06
  allows
• 24:06
  us
• 24:06
  to
• 24:07
  also
• 24:07
  expand
• 24:08
  quickly
• 24:08
  to
• 24:09
  these
• 24:09
  new
• 24:09
  marketplaces.
• 24:12
  Okay,
• 24:13
  Lucas,
• 24:14
  I
• 24:14
  actually
• 24:14
  wanted
• 24:14
  to
• 24:15
  ask
• 24:15
  you
• 24:15
  what
• 24:15
  Channel
• 24:15
  is
• 24:16
  doing
• 24:16
  for.
• 24:17
  For
• 24:17
  the
• 24:17
  retailers,
• 24:18
  but
• 24:18
  I
• 24:18
  think
• 24:18
  Sebastian
• 24:19
  took
• 24:19
  your
• 24:19
  part.
• 24:19
  Yeah,
• 24:22
  that's
• 24:23
  not
• 24:23
  fine.
• 24:23
  No,
• 24:24
  that's.
• 24:24
  I
• 24:24
  mean
• 24:24
  that's
• 24:24
  the
• 24:25
  best
• 24:25
  that
• 24:25
  you
• 24:25
  can
• 24:25
  do
• 24:25
  actually.
• 24:26
  But
• 24:27
  Lukas,
• 24:28
  can
• 24:29
  you
• 24:29
  add
• 24:29
  anything
• 24:30
  to
• 24:30
  that?
• 24:30
  So
• 24:31
  what
• 24:31
  are
• 24:31
  you
• 24:32
  helping
• 24:33
  with
• 24:33
  and
• 24:33
  what
• 24:33
  happens
• 24:34
  with
• 24:34
  the
• 24:34
  data
• 24:34
  when
• 24:35
  it's
• 24:35
  with
• 24:36
  the
• 24:36
  retailer,
• 24:36
  this
• 24:36
  data
• 24:37
  when
• 24:37
  it
• 24:37
  comes
• 24:38
  into
• 24:38
  Channel?
• 24:40
  Yeah,
• 24:40
  I
• 24:40
  think
• 24:41
  Sebastian
• 24:41
  did
• 24:42
  a
• 24:42
  good
• 24:42
  job,
• 24:42
  honestly.
• 24:48
  Basically,
• 24:49
  we
• 24:50
  always
• 24:50
  have
• 24:50
  this
• 24:50
  sort
• 24:51
  of
• 24:51
  the
• 24:51
  marketing
• 24:52
  terms
• 24:52
  is
• 24:53
  we
• 24:53
  enrich
• 24:54
  and
• 24:54
  allow
• 24:55
  you
• 24:55
  to
• 24:55
  enhance
• 24:55
  your
• 24:55
  product
• 24:56
  data.
• 24:58
  But
• 24:58
  a
• 24:58
  good
• 24:59
  example,
• 25:00
  a
• 25:00
  very
• 25:00
  practical
• 25:00
  example
• 25:01
  is
• 25:01
  you
• 25:02
  are
• 25:02
  a
• 25:02
  German
• 25:03
  seller.
• 25:03
  You
• 25:03
  have
• 25:04
  all
• 25:04
  your
• 25:04
  content
• 25:05
  in
• 25:05
  Germany,
• 25:06
  color
• 25:07
  blue
• 25:08
  is
• 25:08
  blau,
• 25:09
  and
• 25:10
  you're
• 25:10
  trying
• 25:10
  to
• 25:10
  expand
• 25:10
  to
• 25:10
  a
• 25:11
  Dutch
• 25:11
  marketplace
• 25:12
  and
• 25:12
  they
• 25:13
  won't
• 25:13
  accept
• 25:13
  blau.
• 25:14
  And
• 25:14
  with
• 25:14
  Channable,
• 25:14
  you
• 25:15
  can
• 25:15
  set
• 25:15
  up
• 25:15
  one
• 25:15
  rule,
• 25:16
  translate
• 25:17
  everything
• 25:17
  in
• 25:17
  automatically
• 25:18
  so
• 25:18
  every
• 25:19
  blau
• 25:19
  becomes.
• 25:21
  It's
• 25:21
  actually
• 25:21
  pretty
• 25:22
  much
• 25:22
  the
• 25:22
  same
• 25:22
  in
• 25:22
  Dutch,
• 25:23
  but
• 25:23
  you
• 25:23
  get
• 25:23
  what
• 25:23
  I'm
• 25:23
  saying.
• 25:25
  But
• 25:25
  the
• 25:25
  colors
• 25:26
  are
• 25:26
  converted.
• 25:27
  You
• 25:27
  can
• 25:27
  do
• 25:27
  the
• 25:27
  same
• 25:27
  for
• 25:27
  materials,
• 25:28
  even
• 25:29
  sizing
• 25:30
  structures.
• 25:32
  And
• 25:32
  by
• 25:32
  doing
• 25:32
  that
• 25:33
  inside
• 25:33
  of
• 25:33
  Channable,
• 25:34
  you
• 25:34
  don't
• 25:34
  have
• 25:34
  to
• 25:34
  clutter
• 25:35
  your
• 25:35
  ERP
• 25:36
  system
• 25:36
  with
• 25:38
  a
• 25:38
  color
• 25:39
  field
• 25:39
  for
• 25:39
  every
• 25:39
  locale
• 25:40
  that
• 25:40
  you're
• 25:40
  selling
• 25:40
  into.
• 25:41
  Right.
• 25:41
  So
• 25:41
  you
• 25:42
  can
• 25:42
  do
• 25:42
  it
• 25:42
  all
• 25:42
  with
• 25:42
  these
• 25:42
  rules.
• 25:43
  And
• 25:44
  these
• 25:44
  rules
• 25:44
  are
• 25:44
  copyable.
• 25:45
  So
• 25:45
  if
• 25:45
  you
• 25:45
  then
• 25:45
  go
• 25:45
  to
• 25:46
  another
• 25:46
  marketplace,
• 25:46
  you
• 25:47
  can
• 25:47
  just
• 25:47
  copy
• 25:47
  those
• 25:47
  rules
• 25:48
  over,
• 25:48
  have
• 25:49
  everything
• 25:49
  set
• 25:49
  up
• 25:50
  for.
• 25:50
  For
• 25:50
  the
• 25:51
  Dutch
• 25:51
  marketplace.
• 25:52
  So
• 25:53
  I
• 25:53
  think
• 25:53
  that's
• 25:54
  the
• 25:54
  rule
• 25:54
  engine
• 25:55
  is.
• 25:55
  Is
• 25:56
  the
• 25:56
  most.
• 25:58
  Yeah,
• 25:58
  the
• 25:58
  most
• 25:58
  unique
• 25:59
  thing
• 25:59
  within
• 25:59
  Channable
• 26:00
  in
• 26:00
  terms
• 26:00
  of
• 26:01
  marketplace,
• 26:02
  sort
• 26:03
  of
• 26:03
  making
• 26:04
  that
• 26:04
  easier
• 26:05
  and
• 26:05
  it
• 26:05
  takes
• 26:06
  some
• 26:06
  time
• 26:06
  to
• 26:06
  fully
• 26:07
  grasp
• 26:07
  because
• 26:07
  you
• 26:08
  can
• 26:08
  do
• 26:08
  some
• 26:08
  crazy
• 26:09
  stuff
• 26:09
  with
• 26:09
  it.
• 26:09
  Almost
• 26:10
  like
• 26:10
  half
• 26:10
  coding.
• 26:12
  But
• 26:12
  yeah,
• 26:13
  this
• 26:13
  is
• 26:13
  the
• 26:14
  gist
• 26:14
  of
• 26:14
  it,
• 26:15
  I
• 26:15
  would
• 26:15
  say.
• 26:17
  Interesting.
• 26:18
  I
• 26:19
  have
• 26:19
  to
• 26:19
  look
• 26:19
  a
• 26:19
  bit
• 26:19
  at
• 26:19
  the
• 26:20
  time,
• 26:20
  but
• 26:20
  I
• 26:20
  would
• 26:21
  like
• 26:21
  to
• 26:21
  dive
• 26:21
  into
• 26:22
  one
• 26:22
  of
• 26:22
  those
• 26:22
  crazy
• 26:23
  things
• 26:23
  maybe
• 26:23
  in
• 26:23
  a
• 26:24
  bit
• 26:24
  more
• 26:24
  detail.
• 26:25
  Let's
• 26:25
  look
• 26:26
  at
• 26:26
  maybe
• 26:27
  the
• 26:27
  price,
• 26:27
  the
• 26:27
  area
• 26:28
  of
• 26:28
  pricing.
• 26:29
  Because
• 26:29
  I
• 26:30
  figure
• 26:30
  this
• 26:30
  is
• 26:31
  an
• 26:31
  interesting
• 26:31
  and
• 26:32
  important
• 26:32
  part
• 26:33
  for
• 26:33
  Koro,
• 26:34
  just
• 26:34
  because
• 26:35
  you
• 26:35
  are
• 26:35
  in
• 26:35
  the
• 26:36
  food
• 26:36
  sector
• 26:36
  and
• 26:37
  coming
• 26:37
  from
• 26:38
  Germany
• 26:38
  where
• 26:38
  this
• 26:38
  is.
• 26:39
  Yeah,
• 26:40
  the
• 26:40
  price
• 26:40
  is
• 26:41
  an
• 26:41
  interesting
• 26:43
  feature
• 26:43
  here
• 26:43
  and
• 26:44
  a
• 26:44
  very
• 26:44
  important
• 26:44
  one
• 26:44
  as
• 26:45
  well.
• 26:45
  And
• 26:45
  then
• 26:45
  we
• 26:46
  have
• 26:46
  the
• 26:47
  part
• 26:47
  of,
• 26:47
  you
• 26:47
  know,
• 26:48
  fluctuating
• 26:49
  raw
• 26:49
  materials
• 26:50
  and
• 26:50
  stuff
• 26:51
  like
• 26:51
  that.
• 26:51
  So
• 26:51
  I
• 26:51
  guess
• 26:52
  dynamic
• 26:52
  pricing
• 26:53
  is
• 26:54
  a
• 26:54
  topic
• 26:54
  for
• 26:54
  you.
• 26:55
  So
• 26:55
  how
• 26:55
  are
• 26:56
  you
• 26:56
  handling
• 26:56
  this,
• 26:57
  this
• 26:57
  whole
• 26:57
  pricing
• 26:58
  situation
• 26:58
  across
• 26:59
  various
• 27:00
  marketplaces
• 27:00
  and
• 27:01
  across
• 27:01
  various
• 27:01
  countries?
• 27:03
  Yes,
• 27:04
  so
• 27:04
  we
• 27:05
  indeed
• 27:06
  use
• 27:06
  dynamic
• 27:07
  pricing
• 27:08
  through
• 27:08
  again
• 27:09
  this
• 27:09
  rules
• 27:11
  feature,
• 27:13
  which
• 27:13
  is
• 27:15
  so
• 27:15
  we
• 27:15
  know
• 27:15
  the
• 27:16
  raw
• 27:17
  cost
• 27:17
  and
• 27:17
  we
• 27:18
  also
• 27:18
  cross
• 27:18
  check
• 27:19
  against
• 27:19
  our
• 27:19
  shop,
• 27:21
  as
• 27:21
  we
• 27:22
  mentioned
• 27:22
  before,
• 27:22
  to
• 27:23
  cover
• 27:23
  the
• 27:23
  marketplace
• 27:24
  fees
• 27:27
  and
• 27:28
  the
• 27:28
  change
• 27:28
  in
• 27:29
  price.
• 27:32
  So
• 27:32
  it
• 27:32
  goes
• 27:33
  through
• 27:33
  rules
• 27:34
  and
• 27:34
  we
• 27:34
  have
• 27:34
  different
• 27:35
  country
• 27:35
  price.
• 27:39
  But
• 27:39
  the
• 27:39
  reality
• 27:40
  is
• 27:40
  that
• 27:40
  sometimes
• 27:41
  we
• 27:42
  are
• 27:42
  not
• 27:42
  the
• 27:42
  cheapest
• 27:42
  one
• 27:43
  on
• 27:43
  the
• 27:43
  marketplace.
• 27:45
  I
• 27:45
  mean
• 27:45
  we
• 27:45
  are
• 27:45
  the
• 27:45
  cheapest
• 27:46
  seller,
• 27:47
  but
• 27:47
  we
• 27:47
  are
• 27:48
  not
• 27:49
  as
• 27:49
  cheap
• 27:50
  as
• 27:50
  on
• 27:50
  our
• 27:50
  website.
• 27:51
  So
• 27:52
  sometimes
• 27:52
  we
• 27:52
  do
• 27:52
  lose
• 27:52
  a
• 27:53
  buy
• 27:53
  box
• 27:54
  in
• 27:54
  Amazon,
• 27:55
  for
• 27:55
  example.
• 27:56
  So
• 27:58
  yeah,
• 27:58
  we
• 27:59
  do
• 28:01
  sometimes
• 28:01
  do
• 28:02
  manual
• 28:02
  adjustments
• 28:03
  on
• 28:03
  the
• 28:04
  pricing,
• 28:04
  but
• 28:05
  most
• 28:05
  of
• 28:05
  it
• 28:05
  goes
• 28:06
  through
• 28:06
  pricing
• 28:07
  rules
• 28:07
  that
• 28:07
  we've
• 28:08
  set
• 28:08
  up
• 28:08
  in
• 28:09
  Channable
• 28:09
  directly.
• 28:11
  So
• 28:11
  when
• 28:11
  our
• 28:11
  cost
• 28:12
  change,
• 28:12
  the
• 28:13
  price
• 28:14
  also
• 28:14
  adjust
• 28:15
  accordingly.
• 28:17
  Can
• 28:17
  I
• 28:17
  ask
• 28:17
  a
• 28:18
  question
• 28:18
  on
• 28:18
  that?
• 28:19
  So
• 28:20
  you're
• 28:21
  quite
• 28:21
  well
• 28:21
  known
• 28:21
  in
• 28:22
  Germany.
• 28:23
  Is
• 28:23
  the
• 28:23
  pricing
• 28:24
  strategy
• 28:24
  different
• 28:25
  in
• 28:25
  Germany
• 28:26
  from
• 28:27
  another
• 28:27
  country
• 28:28
  where
• 28:28
  you're
• 28:28
  still
• 28:29
  emerging
• 28:29
  a
• 28:29
  bit
• 28:29
  more?
• 28:30
  Prices
• 28:30
  are
• 28:31
  country
• 28:31
  specific,
• 28:31
  of
• 28:32
  course.
• 28:32
  And
• 28:33
  each
• 28:33
  team
• 28:34
  obviously
• 28:34
  has
• 28:34
  their
• 28:34
  own
• 28:35
  strategy
• 28:35
  how
• 28:35
  to
• 28:35
  enter
• 28:36
  a
• 28:36
  market.
• 28:37
  And
• 28:38
  yeah,
• 28:38
  this
• 28:38
  is
• 28:39
  also
• 28:39
  reflected
• 28:41
  in
• 28:41
  the
• 28:41
  strategies,
• 28:41
  of
• 28:42
  course.
• 28:42
  I
• 28:42
  mean
• 28:42
  we
• 28:42
  just,
• 28:43
  we
• 28:43
  cannot
• 28:44
  copy
• 28:44
  anymore.
• 28:45
  We
• 28:45
  are
• 28:45
  like
• 28:46
  on
• 28:46
  the
• 28:46
  stage
• 28:46
  of
• 28:46
  localization,
• 28:48
  we
• 28:48
  don't
• 28:48
  translate.
• 28:50
  So
• 28:51
  yes,
• 28:51
  of
• 28:51
  course,
• 28:54
  as
• 28:55
  price
• 28:55
  is
• 28:56
  a
• 28:56
  bit
• 28:56
  of
• 28:56
  a
• 28:56
  sensitive
• 28:57
  thing.
• 28:57
  I
• 28:57
  won't
• 28:57
  ask
• 28:58
  you
• 28:58
  for
• 28:58
  specific
• 28:59
  examples
• 29:00
  here
• 29:01
  on
• 29:01
  the
• 29:01
  coral
• 29:01
  side,
• 29:02
  but
• 29:02
  maybe
• 29:02
  Lukas,
• 29:03
  you
• 29:03
  can
• 29:03
  help
• 29:04
  us
• 29:04
  out
• 29:04
  because
• 29:06
  Adrian
• 29:06
  mentioned
• 29:07
  that
• 29:07
  they
• 29:07
  are
• 29:07
  using
• 29:08
  this
• 29:08
  rule
• 29:08
  based
• 29:09
  model
• 29:09
  that
• 29:09
  you
• 29:09
  are
• 29:10
  offering
• 29:10
  to
• 29:12
  go
• 29:12
  for
• 29:12
  different
• 29:13
  prices
• 29:13
  and
• 29:14
  create
• 29:15
  a
• 29:15
  dynamic
• 29:15
  pricing
• 29:16
  for
• 29:16
  different
• 29:17
  marketplaces
• 29:17
  and
• 29:18
  countries.
• 29:19
  Can
• 29:19
  you
• 29:19
  give
• 29:19
  us
• 29:20
  some
• 29:20
  examples
• 29:20
  on
• 29:21
  what
• 29:21
  this
• 29:21
  is
• 29:21
  capable
• 29:22
  of?
• 29:23
  Yeah,
• 29:23
  so
• 29:23
  I
• 29:24
  think
• 29:25
  there's
• 29:25
  two
• 29:25
  options
• 29:26
  here.
• 29:26
  We
• 29:26
  have
• 29:26
  a
• 29:27
  Repricer
• 29:27
  which
• 29:28
  does
• 29:28
  it
• 29:28
  based
• 29:28
  on
• 29:28
  the
• 29:29
  buy
• 29:29
  books
• 29:29
  price
• 29:30
  and
• 29:30
  sort
• 29:31
  of
• 29:31
  helps
• 29:32
  you
• 29:32
  get
• 29:32
  the
• 29:32
  buy
• 29:33
  books
• 29:33
  automatically.
• 29:34
  But
• 29:35
  with
• 29:35
  the
• 29:35
  rule
• 29:36
  engine
• 29:36
  you
• 29:36
  can
• 29:36
  also
• 29:36
  manipulate
• 29:37
  pricings,
• 29:38
  for
• 29:38
  example,
• 29:39
  by
• 29:39
  saying
• 29:40
  if
• 29:40
  my
• 29:41
  stock
• 29:41
  drops
• 29:41
  to
• 29:42
  a
• 29:42
  certain
• 29:42
  threshold,
• 29:43
  I
• 29:43
  want
• 29:43
  to
• 29:43
  increase
• 29:44
  my
• 29:44
  pricing
• 29:44
  a
• 29:44
  bit
• 29:45
  to
• 29:45
  prevent
• 29:45
  selling
• 29:46
  out.
• 29:46
  That's
• 29:47
  an
• 29:47
  example.
• 29:49
  Or
• 29:49
  you
• 29:50
  could
• 29:51
  take
• 29:51
  a
• 29:51
  specific
• 29:52
  category
• 29:52
  and
• 29:53
  increase
• 29:54
  prices
• 29:54
  there
• 29:55
  for
• 29:55
  a
• 29:56
  period
• 29:56
  of
• 29:56
  time
• 29:57
  because
• 29:57
  I
• 29:57
  don't
• 29:58
  know,
• 29:59
  stock
• 29:59
  in
• 29:59
  general
• 30:00
  is
• 30:00
  low.
• 30:01
  So
• 30:02
  yeah,
• 30:03
  there's
• 30:03
  multiple
• 30:04
  ways
• 30:04
  you
• 30:04
  can
• 30:04
  manipulate
• 30:05
  Pricing,
• 30:05
  and
• 30:05
  I
• 30:06
  would
• 30:06
  say
• 30:06
  with
• 30:06
  rules
• 30:07
  you
• 30:07
  can
• 30:07
  do
• 30:07
  it
• 30:08
  based
• 30:08
  on.
• 30:09
  I
• 30:09
  think
• 30:09
  a
• 30:09
  cool
• 30:10
  example
• 30:10
  to
• 30:10
  mention
• 30:10
  is
• 30:11
  we
• 30:11
  had
• 30:11
  a
• 30:11
  different
• 30:12
  client
• 30:12
  and
• 30:13
  they
• 30:13
  linked
• 30:14
  to
• 30:14
  the
• 30:14
  Weather
• 30:14
  API,
• 30:16
  which
• 30:17
  does
• 30:17
  the
• 30:18
  weather,
• 30:18
  and
• 30:18
  they
• 30:18
  imported
• 30:19
  that
• 30:19
  and
• 30:19
  they
• 30:20
  had
• 30:20
  a
• 30:20
  rule
• 30:20
  that
• 30:20
  said
• 30:21
  if
• 30:21
  the
• 30:21
  sun
• 30:22
  is
• 30:22
  out
• 30:22
  and
• 30:23
  it's
• 30:23
  above
• 30:23
  23
• 30:24
  degrees
• 30:24
  out,
• 30:24
  I
• 30:25
  want
• 30:25
  to
• 30:27
  lower
• 30:27
  the
• 30:27
  price
• 30:27
  of
• 30:27
  my
• 30:28
  sunglasses
• 30:29
  and
• 30:29
  push
• 30:29
  them
• 30:30
  a
• 30:30
  bit
• 30:30
  more.
• 30:31
  So
• 30:31
  that's
• 30:31
  sort
• 30:31
  of
• 30:31
  the
• 30:32
  cool
• 30:32
  stuff
• 30:32
  you
• 30:32
  can
• 30:32
  do.
• 30:34
  Very
• 30:34
  cool.
• 30:34
  Yeah.
• 30:36
  Okay.
• 30:37
  So,
• 30:38
  yeah,
• 30:39
  we
• 30:39
  have
• 30:39
  been
• 30:40
  talking
• 30:40
  about
• 30:40
  things
• 30:40
  that
• 30:41
  are
• 30:41
  possible
• 30:42
  and
• 30:42
  are
• 30:43
  working
• 30:43
  well,
• 30:44
  but
• 30:44
  as
• 30:44
  I
• 30:44
  promised
• 30:45
  at
• 30:45
  the
• 30:45
  beginning,
• 30:45
  I'd
• 30:45
  like
• 30:45
  to
• 30:46
  talk
• 30:46
  about
• 30:46
  the
• 30:46
  ups
• 30:47
  and
• 30:47
  downs
• 30:47
  as
• 30:47
  well.
• 30:48
  So
• 30:48
  if
• 30:49
  you
• 30:49
  are
• 30:49
  looking
• 30:50
  back
• 30:50
  at
• 30:51
  maybe
• 30:51
  the
• 30:51
  last
• 30:52
  two
• 30:52
  years
• 30:54
  for
• 30:54
  coral
• 30:56
  scaling
• 30:56
  on
• 30:56
  marketplaces,
• 30:58
  what
• 30:58
  was
• 30:58
  the
• 30:58
  biggest
• 30:59
  structural
• 30:59
  challenge
• 31:00
  or
• 31:01
  a
• 31:01
  miscalculation
• 31:02
  maybe
• 31:02
  on
• 31:02
  your
• 31:02
  part
• 31:03
  and
• 31:03
  how
• 31:04
  did
• 31:04
  you
• 31:04
  go
• 31:05
  to
• 31:05
  fix
• 31:05
  it?
• 31:08
  So
• 31:08
  I
• 31:09
  think
• 31:09
  the
• 31:09
  biggest
• 31:09
  challenge
• 31:09
  for
• 31:10
  us
• 31:10
  was,
• 31:11
  I
• 31:11
  mean,
• 31:11
  for
• 31:11
  me
• 31:12
  at
• 31:12
  least,
• 31:13
  was
• 31:13
  to
• 31:14
  make
• 31:15
  sure
• 31:15
  that
• 31:17
  we
• 31:17
  have
• 31:17
  stable
• 31:18
  connection,
• 31:19
  like
• 31:19
  stability
• 31:20
  across
• 31:20
  all
• 31:20
  our
• 31:21
  systems
• 31:22
  and
• 31:22
  also
• 31:23
  to
• 31:23
  be
• 31:23
  able
• 31:24
  to
• 31:25
  import
• 31:26
  orders
• 31:27
  and
• 31:27
  update
• 31:28
  listings
• 31:28
  fast.
• 31:31
  And
• 31:31
  I
• 31:31
  believe
• 31:32
  that's
• 31:32
  what
• 31:32
  Channable
• 31:33
  brought,
• 31:33
  especially
• 31:33
  on
• 31:34
  the
• 31:34
  order
• 31:34
  import
• 31:35
  side.
• 31:36
  We
• 31:36
  were
• 31:36
  able
• 31:37
  to
• 31:37
  have,
• 31:39
  once
• 31:39
  an
• 31:40
  order
• 31:40
  is
• 31:40
  made,
• 31:40
  we
• 31:41
  have
• 31:41
  like
• 31:41
  a
• 31:41
  half
• 31:41
  an
• 31:42
  hour
• 31:42
  Amazon
• 31:43
  checking
• 31:43
  for
• 31:43
  the
• 31:44
  payments.
• 31:44
  And
• 31:45
  then
• 31:46
  with
• 31:46
  the
• 31:46
  previous
• 31:46
  solution
• 31:47
  we
• 31:47
  had,
• 31:49
  the
• 31:50
  import
• 31:50
  was
• 31:50
  taking
• 31:52
  too
• 31:52
  long,
• 31:53
  like
• 31:53
  more
• 31:53
  than
• 31:53
  an
• 31:53
  hour.
• 31:54
  Now
• 31:54
  we
• 31:55
  are
• 31:56
  right
• 31:56
  on
• 31:56
  point.
• 31:56
  When
• 31:57
  the
• 31:57
  order
• 31:57
  comes
• 31:57
  in
• 31:57
  and
• 31:58
  is
• 31:58
  validated
• 31:58
  by
• 31:58
  Amazon,
• 32:00
  it
• 32:00
  starts
• 32:00
  flowing
• 32:01
  immediately
• 32:01
  into
• 32:01
  our
• 32:02
  system.
• 32:03
  So
• 32:03
  that
• 32:04
  really
• 32:04
  helped
• 32:04
  us
• 32:05
  to
• 32:05
  get
• 32:05
  the
• 32:06
  prime
• 32:06
  badge,
• 32:06
  for
• 32:07
  example,
• 32:08
  and
• 32:08
  make
• 32:09
  sure
• 32:09
  that
• 32:09
  we
• 32:09
  deliver
• 32:09
  on
• 32:10
  time.
• 32:12
  And
• 32:13
  I
• 32:13
  think
• 32:13
  we
• 32:13
  got
• 32:14
  much,
• 32:14
  much
• 32:14
  better
• 32:15
  at
• 32:15
  this.
• 32:16
  We
• 32:16
  have
• 32:16
  our
• 32:16
  older
• 32:17
  digital
• 32:17
  product
• 32:18
  team
• 32:18
  that
• 32:19
  also
• 32:19
  work
• 32:19
  on
• 32:20
  this
• 32:22
  connection
• 32:22
  between
• 32:22
  the
• 32:22
  systems,
• 32:23
  erp,
• 32:24
  warehousing
• 32:27
  marketplace,
• 32:28
  obviously.
• 32:31
  So,
• 32:31
  yeah,
• 32:32
  mainly
• 32:33
  stability
• 32:33
  and
• 32:34
  the
• 32:34
  speed
• 32:36
  to
• 32:36
  which
• 32:37
  we
• 32:37
  can
• 32:37
  integrate
• 32:38
  and
• 32:38
  go
• 32:38
  to
• 32:38
  new
• 32:39
  marketplace
• 32:39
  as
• 32:39
  well.
• 32:42
  So
• 32:42
  stability
• 32:43
  and
• 32:43
  speed.
• 32:44
  Lukas,
• 32:45
  would
• 32:45
  you
• 32:46
  add
• 32:46
  anything
• 32:46
  as
• 32:47
  a
• 32:47
  general
• 32:48
  structural
• 32:49
  challenge
• 32:50
  that
• 32:50
  you
• 32:50
  often
• 32:50
  see
• 32:51
  in
• 32:51
  your
• 32:52
  customers
• 32:52
  or
• 32:54
  maybe
• 32:54
  even
• 32:54
  see
• 32:54
  when
• 32:55
  new
• 32:55
  customers
• 32:56
  come
• 32:56
  to
• 32:56
  you
• 32:56
  and
• 32:57
  start
• 32:57
  out?
• 32:57
  So
• 32:58
  what
• 32:58
  is
• 32:58
  the
• 32:58
  main
• 32:58
  problem
• 32:59
  that
• 33:00
  they
• 33:00
  bring?
• 33:01
  Yeah,
• 33:01
  so
• 33:02
  I
• 33:02
  very
• 33:02
  much
• 33:02
  agree
• 33:03
  with
• 33:03
  the
• 33:03
  stability
• 33:04
  factor
• 33:05
  and
• 33:05
  reliability.
• 33:07
  It's
• 33:08
  a
• 33:08
  big
• 33:08
  topic
• 33:08
  here
• 33:09
  as
• 33:09
  well,
• 33:09
  because
• 33:10
  ultimately
• 33:10
  that
• 33:10
  translates
• 33:11
  the
• 33:11
  quickest
• 33:12
  into
• 33:12
  the
• 33:12
  downfall
• 33:13
  of
• 33:13
  an
• 33:13
  account
• 33:13
  where
• 33:13
  you're
• 33:14
  unable
• 33:14
  to
• 33:14
  do
• 33:15
  orders
• 33:15
  in
• 33:15
  time.
• 33:17
  Another
• 33:17
  big
• 33:17
  one
• 33:17
  I
• 33:18
  would
• 33:18
  say
• 33:18
  is
• 33:18
  just
• 33:19
  data
• 33:19
  hygiene.
• 33:20
  So
• 33:22
  the
• 33:22
  rule
• 33:22
  engine
• 33:22
  is
• 33:23
  very
• 33:23
  flexible.
• 33:23
  You
• 33:23
  can
• 33:24
  appear
• 33:25
  out
• 33:25
  of
• 33:25
  an
• 33:25
  apple,
• 33:25
  but
• 33:26
  if
• 33:26
  you
• 33:27
  do
• 33:27
  not
• 33:27
  have
• 33:28
  the
• 33:28
  right
• 33:28
  source
• 33:29
  data,
• 33:29
  it's
• 33:30
  very
• 33:30
  hard
• 33:30
  to
• 33:30
  manipulate
• 33:31
  it
• 33:31
  afterwards.
• 33:32
  So
• 33:32
  that
• 33:33
  means
• 33:33
  having
• 33:34
  a
• 33:34
  set
• 33:34
  amount
• 33:34
  of
• 33:35
  attributes
• 33:35
  for
• 33:35
  all
• 33:35
  your
• 33:36
  items
• 33:36
  and
• 33:36
  also
• 33:37
  the
• 33:38
  consistency
• 33:39
  that
• 33:39
  for
• 33:39
  new
• 33:40
  items,
• 33:40
  you
• 33:40
  also
• 33:41
  fill
• 33:41
  in
• 33:41
  these
• 33:42
  essential
• 33:42
  fields
• 33:43
  because
• 33:44
  that
• 33:44
  will
• 33:44
  allow
• 33:44
  you
• 33:44
  to
• 33:45
  set
• 33:45
  up
• 33:45
  these
• 33:45
  automations
• 33:46
  that
• 33:47
  will
• 33:47
  transform
• 33:47
  everything
• 33:48
  for
• 33:49
  the
• 33:49
  channel
• 33:50
  without
• 33:50
  you
• 33:50
  having
• 33:51
  to
• 33:51
  touch
• 33:51
  a
• 33:51
  button.
• 33:52
  But
• 33:53
  if
• 33:53
  you
• 33:53
  then
• 33:53
  have
• 33:53
  an
• 33:53
  item
• 33:54
  that
• 33:54
  sort
• 33:54
  of
• 33:54
  omits
• 33:55
  all
• 33:55
  the
• 33:57
  important
• 33:57
  stuff
• 33:57
  like
• 33:58
  a
• 33:58
  description,
• 33:58
  etc.
• 33:59
  That
• 34:00
  can
• 34:00
  sort
• 34:00
  of
• 34:00
  crash
• 34:01
  down
• 34:01
  a
• 34:01
  bit
• 34:01
  as
• 34:01
  well.
• 34:01
  So
• 34:02
  I
• 34:02
  would
• 34:02
  say
• 34:02
  for
• 34:03
  sure,
• 34:03
  data
• 34:04
  hygiene
• 34:05
  and
• 34:05
  then
• 34:06
  reliability
• 34:07
  is
• 34:08
  definitely
• 34:10
  up
• 34:10
  there
• 34:10
  as
• 34:11
  well.
• 34:11
  Yeah.
• 34:13
  So
• 34:13
  what
• 34:14
  would
• 34:14
  you
• 34:14
  say?
• 34:14
  How
• 34:15
  much
• 34:15
  time
• 34:15
  should
• 34:16
  merchants
• 34:16
  invest
• 34:17
  in
• 34:18
  this
• 34:18
  first
• 34:18
  setup
• 34:20
  phase?
• 34:21
  Because
• 34:21
  when
• 34:21
  I
• 34:22
  hear
• 34:22
  you
• 34:22
  correctly,
• 34:23
  then
• 34:23
  it
• 34:24
  pays
• 34:25
  off
• 34:25
  if
• 34:25
  you
• 34:25
  put
• 34:26
  a
• 34:26
  lot
• 34:26
  of
• 34:26
  brain
• 34:26
  cells
• 34:27
  into
• 34:27
  that
• 34:27
  process
• 34:28
  and
• 34:28
  really
• 34:28
  think
• 34:28
  about
• 34:29
  how
• 34:29
  your
• 34:29
  products
• 34:29
  are
• 34:30
  going
• 34:30
  to
• 34:30
  be
• 34:30
  structured,
• 34:31
  because
• 34:31
  this
• 34:31
  is
• 34:31
  something
• 34:31
  that
• 34:32
  will
• 34:32
  save
• 34:32
  you
• 34:32
  a
• 34:33
  lot,
• 34:33
  a
• 34:33
  lot,
• 34:33
  a
• 34:33
  lot
• 34:34
  of
• 34:34
  time
• 34:35
  later.
• 34:36
  So,
• 34:36
  but
• 34:38
  because
• 34:38
  we
• 34:38
  always
• 34:38
  talk
• 34:39
  about
• 34:39
  quick
• 34:39
  onboarding,
• 34:40
  but
• 34:41
  is
• 34:42
  there
• 34:42
  a
• 34:42
  too
• 34:42
  quick?
• 34:44
  I
• 34:44
  would
• 34:44
  say
• 34:45
  so,
• 34:45
  yeah,
• 34:46
  I
• 34:46
  would
• 34:46
  say
• 34:47
  there's
• 34:47
  definitely
• 34:48
  a
• 34:48
  too
• 34:48
  quick.
• 34:48
  And
• 34:49
  we
• 34:49
  try
• 34:50
  to
• 34:50
  prevent
• 34:51
  issues
• 34:52
  with
• 34:52
  stuff
• 34:52
  like
• 34:52
  a
• 34:53
  dry
• 34:53
  run
• 34:53
  where
• 34:53
  you
• 34:53
  can
• 34:53
  do
• 34:54
  a
• 34:54
  test
• 34:54
  setup
• 34:54
  without
• 34:55
  actually
• 34:55
  sending
• 34:55
  the
• 34:56
  stuff
• 34:56
  to
• 34:56
  the
• 34:57
  marketplace.
• 34:58
  But
• 34:58
  if
• 34:59
  you
• 34:59
  cut
• 34:59
  corners,
• 35:00
  eventually
• 35:00
  you'll
• 35:01
  have
• 35:01
  to
• 35:01
  fix
• 35:02
  the
• 35:02
  stuff
• 35:03
  that
• 35:03
  you've
• 35:04
  made
• 35:05
  concessions
• 35:06
  for.
• 35:07
  So
• 35:08
  I
• 35:08
  would
• 35:08
  say
• 35:08
  you
• 35:08
  have
• 35:08
  the
• 35:09
  onboarding
• 35:09
  phase.
• 35:09
  And
• 35:09
  indeed,
• 35:10
  you
• 35:10
  know,
• 35:10
  as
• 35:10
  a
• 35:11
  channel,
• 35:11
  we
• 35:11
  want
• 35:11
  to
• 35:11
  make
• 35:12
  that
• 35:12
  as
• 35:12
  short
• 35:12
  as
• 35:12
  possible
• 35:13
  with
• 35:13
  having
• 35:13
  all
• 35:14
  these,
• 35:14
  these,
• 35:15
  these
• 35:15
  cool
• 35:15
  features.
• 35:16
  But
• 35:17
  there's,
• 35:17
  I
• 35:18
  would
• 35:18
  say,
• 35:18
  a
• 35:18
  period
• 35:18
  that
• 35:19
  goes
• 35:19
  before
• 35:19
  even
• 35:20
  the
• 35:20
  onboarding
• 35:20
  process,
• 35:21
  where
• 35:21
  it's
• 35:21
  sort
• 35:21
  of
• 35:22
  the
• 35:22
  preparation
• 35:22
  phase,
• 35:23
  where
• 35:23
  you
• 35:23
  think
• 35:23
  about,
• 35:23
  okay,
• 35:24
  what
• 35:24
  channels
• 35:24
  do
• 35:24
  I
• 35:24
  want
• 35:25
  to
• 35:25
  actually
• 35:25
  do,
• 35:26
  what
• 35:26
  products
• 35:26
  do
• 35:26
  I
• 35:27
  want
• 35:27
  to
• 35:27
  sell
• 35:27
  on
• 35:27
  these
• 35:27
  channels,
• 35:28
  and
• 35:29
  how
• 35:29
  do
• 35:29
  I
• 35:29
  get
• 35:30
  the
• 35:30
  right
• 35:30
  data
• 35:30
  and
• 35:31
  the
• 35:31
  right
• 35:31
  regulations
• 35:32
  fixed
• 35:33
  so
• 35:33
  I
• 35:33
  can
• 35:33
  actually
• 35:33
  start
• 35:34
  selling.
• 35:34
  And
• 35:35
  too
• 35:35
  many
• 35:35
  times
• 35:35
  we
• 35:36
  encounter
• 35:36
  sellers
• 35:37
  who've
• 35:38
  done
• 35:38
  all
• 35:38
  their
• 35:38
  setups
• 35:39
  and
• 35:39
  then
• 35:39
  they
• 35:40
  find
• 35:40
  out
• 35:40
  they
• 35:40
  are
• 35:41
  unable
• 35:41
  to
• 35:41
  sell
• 35:41
  a
• 35:42
  specific
• 35:42
  category
• 35:42
  or
• 35:43
  a
• 35:43
  specific
• 35:43
  brand
• 35:43
  or
• 35:44
  they
• 35:44
  don't
• 35:44
  have
• 35:44
  permissions.
• 35:46
  So
• 35:46
  that's
• 35:47
  doing
• 35:47
  it
• 35:47
  backwards.
• 35:49
  Yeah,
• 35:49
  absolutely.
• 35:51
  Okay,
• 35:52
  to
• 35:53
  come
• 35:53
  to
• 35:53
  a
• 35:53
  close,
• 35:54
  let's
• 35:54
  have
• 35:54
  a
• 35:54
  look
• 35:54
  at
• 35:55
  the
• 35:55
  future
• 35:55
  then.
• 35:56
  So
• 35:56
  what
• 35:57
  is
• 35:57
  Kuru
• 35:58
  aiming
• 35:59
  for
• 35:59
  at
• 35:59
  the
• 35:59
  moment
• 36:00
  when
• 36:00
  it
• 36:00
  comes
• 36:00
  to
• 36:00
  their
• 36:00
  marketplace
• 36:01
  business?
• 36:01
  What
• 36:02
  are
• 36:02
  you
• 36:02
  preparing
• 36:03
  for?
• 36:03
  What
• 36:03
  are
• 36:03
  you
• 36:04
  planning?
• 36:05
  And
• 36:06
  yeah,
• 36:06
  maybe
• 36:07
  also
• 36:07
  let's
• 36:07
  touch
• 36:07
  a
• 36:07
  bit
• 36:08
  on
• 36:08
  AI
• 36:09
  and
• 36:09
  how
• 36:09
  that
• 36:09
  changes
• 36:10
  maybe
• 36:10
  this
• 36:11
  future
• 36:11
  outlook
• 36:12
  that
• 36:12
  you
• 36:12
  have,
• 36:13
  Sebastian?
• 36:14
  Maybe.
• 36:16
  Yeah.
• 36:17
  So
• 36:17
  obviously
• 36:18
  we
• 36:18
  want
• 36:18
  to
• 36:18
  launch
• 36:19
  in
• 36:19
  new
• 36:19
  marketplaces,
• 36:21
  be
• 36:21
  everywhere
• 36:21
  where
• 36:22
  the
• 36:22
  customer
• 36:24
  needs
• 36:24
  and
• 36:24
  wants
• 36:24
  us
• 36:24
  to
• 36:25
  be,
• 36:25
  have
• 36:25
  like
• 36:26
  a
• 36:26
  broader
• 36:26
  omnichannel
• 36:27
  presence
• 36:28
  overall.
• 36:28
  Obviously,
• 36:29
  marketplaces
• 36:30
  is
• 36:30
  a
• 36:31
  big
• 36:31
  part
• 36:31
  of
• 36:32
  this.
• 36:33
  And
• 36:35
  yeah,
• 36:35
  I
• 36:35
  think
• 36:36
  when
• 36:36
  it
• 36:36
  comes
• 36:36
  to
• 36:37
  AI,
• 36:38
  also,
• 36:38
  I
• 36:38
  think
• 36:39
  what
• 36:39
  is
• 36:39
  really
• 36:40
  great
• 36:40
  now
• 36:40
  that
• 36:41
  we
• 36:41
  can
• 36:42
  also
• 36:42
  work
• 36:43
  with
• 36:43
  like
• 36:44
  reviews
• 36:44
  in
• 36:45
  a
• 36:45
  better
• 36:45
  way.
• 36:45
  I
• 36:46
  think
• 36:46
  that's
• 36:46
  one
• 36:46
  big
• 36:47
  pillar
• 36:47
  that
• 36:47
  we
• 36:47
  want
• 36:47
  to
• 36:48
  integrate
• 36:49
  as
• 36:49
  well
• 36:49
  because
• 36:49
  it's
• 36:50
  a
• 36:50
  lot
• 36:50
  of
• 36:50
  text.
• 36:50
  Right.
• 36:51
  But
• 36:51
  now
• 36:51
  we
• 36:51
  are
• 36:51
  able
• 36:52
  to
• 36:52
  also
• 36:53
  understand
• 36:54
  the
• 36:54
  sentiment
• 36:54
  of
• 36:54
  it
• 36:55
  and
• 36:55
  integrate
• 36:55
  it
• 36:55
  in
• 36:56
  our
• 36:56
  product
• 36:57
  development
• 36:57
  to
• 36:57
  actually
• 36:58
  react
• 36:59
  to
• 36:59
  user
• 37:00
  feedback
• 37:00
  and
• 37:00
  not
• 37:01
  just
• 37:02
  like
• 37:03
  do
• 37:03
  our
• 37:03
  best
• 37:03
  guesses,
• 37:04
  let's
• 37:04
  say
• 37:04
  like
• 37:05
  this.
• 37:05
  So
• 37:07
  yeah,
• 37:07
  and
• 37:07
  then
• 37:07
  obviously
• 37:08
  become
• 37:08
  better
• 37:08
  in
• 37:10
  operational
• 37:11
  efficiency,
• 37:12
  be
• 37:12
  faster,
• 37:13
  be
• 37:14
  direct
• 37:15
  and
• 37:16
  yeah,
• 37:16
  put,
• 37:16
  put
• 37:17
  out
• 37:17
  the
• 37:17
  content
• 37:17
  that
• 37:18
  actually
• 37:19
  drives
• 37:19
  the
• 37:20
  conversion
• 37:20
  rate
• 37:20
  because
• 37:21
  the
• 37:22
  informations
• 37:22
  that
• 37:23
  the
• 37:23
  customers
• 37:23
  need
• 37:24
  to
• 37:24
  make
• 37:24
  the
• 37:24
  decision
• 37:25
  for
• 37:25
  them
• 37:26
  is
• 37:26
  on
• 37:26
  point.
• 37:29
  Absolutely.
• 37:30
  Lukas,
• 37:31
  anything
• 37:32
  to
• 37:33
  add
• 37:33
  on
• 37:33
  the
• 37:33
  matter
• 37:33
  of
• 37:34
  how
• 37:34
  AI
• 37:35
  is
• 37:35
  going
• 37:35
  to
• 37:35
  change
• 37:36
  how
• 37:36
  you
• 37:36
  are
• 37:37
  tackling
• 37:37
  marketplace
• 37:38
  business
• 37:38
  in
• 37:38
  the
• 37:39
  future?
• 37:40
  Yeah,
• 37:40
  I
• 37:40
  would
• 37:40
  say
• 37:41
  it
• 37:42
  will
• 37:42
  lower
• 37:43
  the
• 37:43
  time
• 37:44
  needed
• 37:44
  for
• 37:44
  you
• 37:45
  to
• 37:45
  go
• 37:45
  live
• 37:45
  on
• 37:46
  a
• 37:46
  new
• 37:46
  channel.
• 37:47
  The
• 37:48
  Flat
• 37:48
  Files
• 37:49
  era
• 37:49
  is
• 37:50
  luckily
• 37:51
  far
• 37:52
  gone
• 37:52
  now,
• 37:52
  but
• 37:52
  it
• 37:53
  will
• 37:53
  become
• 37:53
  easier
• 37:54
  to
• 37:54
  set
• 37:54
  up
• 37:54
  a
• 37:54
  new
• 37:54
  channel
• 37:55
  and
• 37:55
  to
• 37:55
  experiment
• 37:56
  and
• 37:56
  validate
• 37:58
  and
• 37:58
  there
• 37:58
  will
• 37:59
  be
• 37:59
  more
• 38:00
  time
• 38:01
  for
• 38:01
  actually
• 38:02
  performance
• 38:02
  and
• 38:03
  making
• 38:03
  sure
• 38:03
  you
• 38:03
  sell
• 38:03
  more
• 38:04
  items.
• 38:05
  And
• 38:05
  I
• 38:05
  think
• 38:06
  it's
• 38:06
  super
• 38:07
  to
• 38:07
  facilitate
• 38:08
  that
• 38:08
  as
• 38:08
  a
• 38:08
  tool
• 38:09
  and
• 38:09
  to
• 38:10
  grow
• 38:10
  along
• 38:11
  the
• 38:11
  market
• 38:11
  basically.
• 38:14
  And
• 38:14
  what
• 38:14
  I'm
• 38:15
  very
• 38:15
  curious
• 38:16
  for
• 38:16
  as
• 38:17
  a,
• 38:17
  as
• 38:17
  a
• 38:17
  sort
• 38:18
  of
• 38:18
  Amazon
• 38:19
  seller
• 38:20
  myself,
• 38:20
  previous
• 38:20
  Amazon
• 38:21
  seller
• 38:21
  myself,
• 38:21
  is
• 38:22
  that
• 38:22
  retail
• 38:22
  media
• 38:22
  will
• 38:23
  also
• 38:23
  be
• 38:23
  impacted
• 38:24
  by
• 38:24
  this
• 38:24
  whole
• 38:25
  new
• 38:25
  agentic
• 38:25
  wave.
• 38:26
  So
• 38:26
  how
• 38:27
  will
• 38:27
  that
• 38:27
  change
• 38:28
  on
• 38:28
  bigger
• 38:29
  channels,
• 38:29
  but
• 38:29
  also
• 38:29
  eventually
• 38:30
  smaller
• 38:30
  channels?
• 38:31
  It's
• 38:31
  very
• 38:32
  interesting
• 38:32
  and
• 38:32
  something
• 38:33
  you
• 38:33
  have
• 38:33
  to
• 38:33
  keep
• 38:34
  track
• 38:34
  on
• 38:34
  as
• 38:35
  a
• 38:35
  marketplace
• 38:36
  seller.
• 38:36
  I
• 38:36
  would
• 38:36
  say.
• 38:37
  Now
• 38:37
  that's
• 38:38
  a
• 38:38
  whole
• 38:38
  different
• 38:38
  episode
• 38:39
  I
• 38:39
  think.
• 38:39
  But
• 38:40
  yes,
• 38:41
  definitely,
• 38:41
  let's
• 38:41
  keep
• 38:42
  an
• 38:42
  eye
• 38:42
  on
• 38:42
  that.
• 38:43
  Okay.
• 38:44
  Maybe
• 38:44
  to
• 38:44
  close.
• 38:45
  I
• 38:45
  always
• 38:45
  like
• 38:46
  to
• 38:46
  close
• 38:46
  with
• 38:46
  something
• 38:46
  of
• 38:46
  a
• 38:47
  quick
• 38:47
  win
• 38:47
  for
• 38:47
  our
• 38:47
  listeners.
• 38:48
  So
• 38:49
  let's
• 38:49
  pretend
• 38:50
  it's
• 38:50
  next
• 38:50
  Monday.
• 38:52
  And
• 38:52
  if
• 38:52
  merchants
• 38:53
  listening
• 38:54
  to
• 38:54
  us
• 38:54
  today
• 38:54
  want
• 38:55
  to
• 38:55
  see
• 38:55
  a
• 38:55
  tangible
• 38:56
  improvement
• 38:57
  in
• 38:57
  their
• 38:57
  marketplace
• 38:57
  operations
• 38:58
  or
• 38:58
  margins
• 38:59
  by
• 38:59
  the
• 38:59
  end
• 39:00
  of
• 39:00
  the
• 39:00
  week,
• 39:01
  what
• 39:02
  is
• 39:02
  one
• 39:03
  lower
• 39:03
  hanging
• 39:04
  fruit
• 39:04
  that
• 39:04
  you
• 39:05
  could
• 39:06
  give
• 39:07
  a
• 39:07
  strategic
• 39:07
  tip
• 39:08
  on?
• 39:09
  Coro
• 39:10
  first?
• 39:10
  Maybe.
• 39:13
  Yes.
• 39:15
  I
• 39:15
  like
• 39:16
  the
• 39:16
  idea
• 39:16
  of
• 39:16
  creating
• 39:16
  bundles
• 39:17
  like
• 39:17
  when
• 39:18
  you
• 39:18
  have
• 39:18
  or
• 39:19
  virtual
• 39:19
  bundles
• 39:20
  when
• 39:20
  it's
• 39:20
  available
• 39:22
  to
• 39:22
  combine
• 39:23
  two
• 39:23
  great
• 39:24
  selling
• 39:24
  products
• 39:25
  or
• 39:25
  to
• 39:26
  help
• 39:27
  customers
• 39:27
  discover
• 39:28
  new
• 39:28
  products
• 39:29
  through
• 39:30
  good
• 39:30
  selling
• 39:31
  products
• 39:31
  and
• 39:31
  maybe
• 39:32
  more
• 39:32
  new
• 39:33
  and
• 39:33
  innovative
• 39:33
  ones.
• 39:35
  So
• 39:36
  we'll
• 39:36
  go
• 39:36
  try,
• 39:37
  go,
• 39:38
  go
• 39:38
  try
• 39:38
  the
• 39:38
  virtual
• 39:39
  bundles
• 39:40
  for
• 39:40
  example.
• 39:43
  Okay,
• 39:44
  maybe
• 39:44
  from
• 39:44
  my
• 39:44
  side
• 39:46
  go
• 39:46
  and
• 39:47
  use,
• 39:47
  I
• 39:47
  mean
• 39:48
  Channable
• 39:48
  if
• 39:48
  you
• 39:49
  have
• 39:49
  it
• 39:49
  or
• 39:49
  any
• 39:49
  other
• 39:49
  tool
• 39:50
  and
• 39:51
  check
• 39:52
  where
• 39:52
  is
• 39:52
  the
• 39:53
  description
• 39:54
  too
• 39:54
  short
• 39:54
  or
• 39:55
  where
• 39:55
  are
• 39:55
  missing
• 39:55
  bullet
• 39:56
  points,
• 39:56
  where
• 39:56
  is
• 39:56
  actually
• 39:57
  data
• 39:57
  missing
• 39:58
  and
• 39:58
  then
• 39:59
  start
• 39:59
  a
• 39:59
  project
• 40:00
  on
• 40:00
  filling
• 40:01
  this
• 40:01
  in
• 40:02
  because
• 40:02
  this
• 40:02
  is
• 40:02
  the
• 40:02
  biggest
• 40:03
  driver
• 40:03
  I
• 40:03
  think
• 40:04
  good
• 40:04
  data
• 40:05
  if
• 40:05
  it's
• 40:05
  an
• 40:05
  agent
• 40:06
  buying
• 40:06
  in
• 40:06
  the
• 40:06
  future
• 40:07
  or
• 40:08
  a
• 40:08
  potential
• 40:09
  customer.
• 40:10
  This
• 40:10
  is,
• 40:10
  I
• 40:10
  think,
• 40:11
  the
• 40:11
  cash
• 40:12
  cow.
• 40:13
  So,
• 40:14
  yeah,
• 40:14
  that's
• 40:14
  something
• 40:15
  you
• 40:15
  can
• 40:15
  tackle
• 40:16
  starting
• 40:16
  next
• 40:16
  week.
• 40:18
  Yeah,
• 40:18
  absolutely.
• 40:20
  Lukas,
• 40:20
  one
• 40:21
  from
• 40:21
  you.
• 40:22
  So
• 40:22
  I
• 40:22
  would
• 40:22
  say
• 40:22
  maybe
• 40:23
  a
• 40:23
  bit
• 40:23
  of
• 40:23
  an
• 40:23
  open
• 40:23
  door,
• 40:23
  but
• 40:24
  if
• 40:24
  you've
• 40:24
  set
• 40:24
  up
• 40:24
  a
• 40:24
  channel
• 40:25
  and
• 40:25
  you've
• 40:26
  went
• 40:26
  through
• 40:26
  all
• 40:26
  the
• 40:27
  hardship
• 40:27
  to
• 40:27
  set
• 40:27
  that
• 40:28
  channel
• 40:28
  up,
• 40:29
  don't
• 40:29
  stop
• 40:29
  there
• 40:30
  and
• 40:30
  add
• 40:30
  a
• 40:31
  second
• 40:31
  one.
• 40:32
  So
• 40:32
  if
• 40:32
  you're
• 40:32
  selling
• 40:32
  on
• 40:32
  Amazon
• 40:33
  at
• 40:33
  Kaufland
• 40:34
  or
• 40:34
  Otto,
• 40:36
  and
• 40:36
  every
• 40:36
  locale
• 40:37
  has
• 40:37
  multiple
• 40:38
  marketplaces,
• 40:39
  and
• 40:40
  the
• 40:40
  sort
• 40:41
  of
• 40:41
  the
• 40:41
  return
• 40:41
  of
• 40:41
  investment
• 40:42
  is
• 40:42
  much
• 40:42
  higher
• 40:43
  because
• 40:43
  you
• 40:43
  can
• 40:44
  copy
• 40:44
  a
• 40:44
  lot
• 40:44
  over.
• 40:45
  You
• 40:45
  can
• 40:45
  even
• 40:45
  go
• 40:45
  to
• 40:46
  Marketplace,
• 40:46
  download
• 40:47
  your
• 40:47
  catalog,
• 40:48
  import
• 40:48
  it
• 40:49
  into
• 40:49
  Channable
• 40:49
  or
• 40:50
  another
• 40:50
  tool,
• 40:51
  and
• 40:51
  push
• 40:51
  it
• 40:51
  to
• 40:51
  a
• 40:52
  new
• 40:52
  marketplace.
• 40:52
  So
• 40:52
  I
• 40:53
  think
• 40:53
  your
• 40:53
  investments
• 40:54
  will
• 40:55
  have
• 40:56
  a
• 40:57
  better
• 40:57
  return
• 40:57
  of
• 40:57
  investment
• 40:58
  or
• 40:58
  return
• 40:58
  on
• 40:58
  them.
• 40:59
  Basically,
• 41:00
  that's
• 41:01
  what
• 41:01
  this
• 41:01
  channel
• 41:01
  here
• 41:02
  is
• 41:02
  all
• 41:02
  about.
• 41:04
  Thank
• 41:04
  you
• 41:04
  for
• 41:04
  that,
• 41:04
  Lukas,
• 41:05
  and
• 41:05
  thank
• 41:05
  you,
• 41:06
  Sebastian
• 41:07
  and
• 41:07
  Adrienne,
• 41:07
  for
• 41:08
  joining
• 41:08
  me
• 41:08
  today.
• 41:08
  That
• 41:09
  was
• 41:09
  interesting.
• 41:10
  It
• 41:10
  was
• 41:10
  great
• 41:10
  to
• 41:10
  have
• 41:10
  a
• 41:11
  look
• 41:11
  at
• 41:11
  the
• 41:11
  story
• 41:11
  of
• 41:12
  Koro
• 41:12
  on
• 41:12
  Marketplaces
• 41:13
  and
• 41:13
  especially
• 41:14
  look
• 41:15
  in
• 41:15
  the
• 41:15
  engine
• 41:16
  room
• 41:16
  for
• 41:16
  a
• 41:17
  bit
• 41:17
  and
• 41:17
  look
• 41:17
  how
• 41:17
  this
• 41:18
  really
• 41:18
  works
• 41:18
  out
• 41:18
  behind
• 41:19
  the
• 41:19
  scenes.
• 41:20
  So
• 41:20
  great
• 41:21
  that
• 41:21
  you
• 41:21
  joined
• 41:21
  me
• 41:21
  today.
• 41:22
  Thank
• 41:22
  you.
• 41:23
  Thanks.
• 41:24
  Thank
• 41:24
  you
• 41:24
  very
• 41:24
  much.
• 41:25
  Yeah.
• 41:25
  And
• 41:26
  if
• 41:26
  you
• 41:26
  like
• 41:26
  listening
• 41:26
  to
• 41:26
  us
• 41:27
  today,
• 41:27
  you
• 41:27
  could
• 41:27
  also
• 41:28
  always
• 41:28
  make
• 41:28
  us
• 41:28
  very
• 41:29
  happy
• 41:29
  by
• 41:29
  following
• 41:29
  us
• 41:30
  and
• 41:30
  rating
• 41:30
  our
• 41:30
  podcast
• 41:31
  on
• 41:31
  Spotify,
• 41:31
  Apple
• 41:32
  Podcasts,
• 41:32
  YouTube,
• 41:33
  you
• 41:33
  know
• 41:33
  how
• 41:34
  it
• 41:34
  goes.
• 41:34
  Just,
• 41:35
  you
• 41:35
  know,
• 41:35
  click
• 41:36
  that,
• 41:36
  like
• 41:36
  button
• 41:36
  and
• 41:36
  I'd
• 41:37
  be
• 41:37
  happy.
• 41:37
  And
• 41:38
  if
• 41:38
  you
• 41:38
  want
• 41:38
  to
• 41:39
  tune
• 41:39
  in
• 41:39
  again
• 41:39
  next
• 41:40
  week,
• 41:40
  where
• 41:40
  we
• 41:40
  have
• 41:41
  another
• 41:41
  great
• 41:42
  case
• 41:42
  study
• 41:43
  coming
• 41:43
  up,
• 41:43
  then
• 41:44
  it
• 41:44
  will
• 41:44
  be
• 41:45
  about
• 41:45
  customer
• 41:46
  service
• 41:46
  and
• 41:46
  how
• 41:47
  to
• 41:48
  do
• 41:48
  that
• 41:49
  on
• 41:49
  multiple
• 41:49
  marketplaces.
• 41:51
  A
• 41:51
  whole
• 41:51
  different
• 41:51
  beast.
• 41:51
  Yeah,
• 41:52
  we'll
• 41:52
  talk
• 41:52
  about
• 41:52
  that
• 41:53
  next
• 41:53
  week
• 41:53
  for
• 41:53
  today.
• 41:54
  Thank
• 41:54
  you
• 41:54
  and
• 41:54
  bye.
• 41:55
  Bye.
• 42:00
  You
• 42:00
  listen
• 42:01
  to
• 42:01
  let's
• 42:01
  Talk
• 42:02
  Marketplace,
• 42:02
  the
• 42:03
  Marketplace
• 42:03
  podcast
• 42:04
  with
• 42:04
  Ingrid
• 42:04
  Lommer
• 42:05
  and
• 42:05
  Valerie
• 42:05
  Dichtel.