Latest / Let's talk Marketplace
Goodbye Flat Files: KoRo's Marketplace Automation #144
How does a DTC brand build a scalable marketplace business? In this episode, Ingrid speaks with Adrien Gosteli and Sebastian Thalheim from KoRo, as well as Lucas Bassa from Channable, about the food brand’s journey from a DTC startup to a marketplace player. Today, KoRo sells on Amazon, eBay, Kaufland and Galaxus, and is preparing launches on Decathlon and TikTok Shop - but building this business turned out to be far more operational than many brands expect.
The guests offer a rare look into the “engine room” behind marketplace growth: from flatfiles, variant logic and listing rejections to…
The skinny
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