Sara Zelkovic on Building Patient-Centric Communications Strategies
How can pharma companies build marketing and communications strategies that truly put patients first?
Sara Zelkovic is a communications leader with more than a decade of experience supporting life sciences and biotech organizations through critical growth milestones. As Associate Director of Research and Development Communications at Astellas, she leads global scientific communication strategy and drives engagement across the company's gene and cell therapy portfolios.
In this episode, Sara joins Kristen to talk about what patient-centricity actually looks like in the day-to-day work of…
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