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173 | How to Price Your Coaching Services · Women in The Coaching Arena

• 0:00
  Pricing
• 0:00
  your
• 0:00
  coaching
• 0:01
  can
• 0:01
  feel
• 0:01
  like
• 0:01
  one
• 0:02
  of
• 0:02
  the
• 0:02
  hardest
• 0:02
  parts
• 0:03
  of
• 0:03
  building
• 0:03
  your
• 0:03
  business.
• 0:04
  You
• 0:04
  don't
• 0:05
  want
• 0:05
  to
• 0:05
  charge
• 0:05
  too
• 0:06
  much
• 0:06
  that
• 0:06
  nobody
• 0:07
  buys,
• 0:07
  but
• 0:07
  you
• 0:08
  also
• 0:08
  don't
• 0:08
  wanna
• 0:08
  charge
• 0:09
  too
• 0:09
  little
• 0:10
  that
• 0:10
  you
• 0:10
  are
• 0:10
  undervalued,
• 0:11
  and
• 0:12
  you
• 0:12
  really
• 0:12
  don't
• 0:12
  want
• 0:13
  to
• 0:13
  put
• 0:13
  people
• 0:13
  off.
• 0:14
  So
• 0:14
  you
• 0:15
  end
• 0:15
  up
• 0:15
  somewhere
• 0:16
  in
• 0:16
  the
• 0:16
  middle,
• 0:17
  hoping
• 0:17
  it
• 0:17
  feels
• 0:18
  just
• 0:18
  about
• 0:18
  right,
• 0:19
  and
• 0:19
  often
• 0:20
  that
• 0:20
  is
• 0:20
  where
• 0:21
  things
• 0:21
  can
• 0:21
  start
• 0:22
  to
• 0:22
  feel
• 0:22
  really
• 0:23
  difficult.
• 0:24
  If
• 0:24
  we
• 0:24
  haven't
• 0:24
  met
• 0:25
  before,
• 0:25
  I'm
• 0:25
  Jo
• 0:26
  Lott,
• 0:26
  a
• 0:26
  business
• 0:26
  coach,
• 0:27
  and
• 0:27
  I
• 0:27
  help
• 0:27
  qualified
• 0:28
  coaches
• 0:28
  get
• 0:29
  clients
• 0:29
  with
• 0:29
  honesty,
• 0:30
  not
• 0:30
  hype.
• 0:31
  I've
• 0:31
  helped
• 0:31
  hundreds
• 0:32
  of
• 0:32
  people
• 0:32
  to
• 0:33
  grow
• 0:33
  their
• 0:33
  business
• 0:33
  now,
• 0:34
  and
• 0:34
  really
• 0:34
  excited
• 0:35
  to
• 0:35
  help
• 0:35
  you
• 0:36
  today.
• 0:36
  I'm
• 0:37
  fairly
• 0:37
  new
• 0:37
  on
• 0:37
  YouTube,
• 0:38
  so
• 0:38
  I
• 0:38
  would
• 0:39
  really
• 0:39
  appreciate
• 0:40
  if
• 0:40
  you
• 0:40
  hit
• 0:40
  subscribe
• 0:41
  and
• 0:41
  like
• 0:42
  this
• 0:42
  video,
• 0:44
  and
• 0:44
  even
• 0:44
  bonus
• 0:44
  points
• 0:44
  for
• 0:45
  commenting.
• 0:46
  It
• 0:46
  would
• 0:46
  be
• 0:46
  so,
• 0:46
  so
• 0:47
  appreciated.
• 0:48
  And
• 0:48
  at
• 0:48
  the
• 0:48
  moment,
• 0:49
  while
• 0:49
  I'm
• 0:50
  new,
• 0:50
  in
• 0:50
  my
• 0:50
  first
• 0:51
  month
• 0:51
  on
• 0:51
  YouTube,
• 0:52
  I
• 0:52
  will
• 0:53
  do
• 0:53
  a
• 0:53
  draw,
• 0:54
  so
• 0:54
  anyone
• 0:55
  that
• 0:55
  has
• 0:55
  commented
• 0:56
  and
• 0:56
  liked
• 0:57
  and
• 0:57
  subscribed,
• 0:58
  I
• 0:58
  will
• 0:58
  add
• 0:58
  your
• 0:58
  name
• 0:58
  to
• 0:59
  a
• 0:59
  hat
• 0:59
  and
• 0:59
  do
• 0:59
  a
• 0:59
  draw
• 1:00
  for
• 1:00
  a
• 1:00
  one-on-one
• 1:00
  session
• 1:01
  with
• 1:01
  me.
• 1:02
  So
• 1:02
  do
• 1:02
  hit
• 1:03
  like,
• 1:03
  subscribe.
• 1:04
  I
• 1:04
  will
• 1:04
  really
• 1:04
  appreciate
• 1:05
  that.
• 1:06
  In
• 1:06
  this
• 1:07
  episode,
• 1:07
  I
• 1:07
  want
• 1:07
  to
• 1:08
  talk
• 1:08
  about
• 1:08
  pricing
• 1:08
  your
• 1:09
  coaching
• 1:09
  services,
• 1:10
  how
• 1:10
  to
• 1:11
  think
• 1:11
  about
• 1:11
  it,
• 1:12
  but
• 1:12
  also
• 1:12
  how
• 1:12
  to
• 1:13
  make
• 1:13
  it
• 1:13
  sustainable
• 1:14
  for
• 1:14
  you.
• 1:15
  We'll
• 1:15
  also
• 1:16
  talk
• 1:16
  about
• 1:16
  how
• 1:17
  to
• 1:17
  move
• 1:17
  away
• 1:17
  from
• 1:18
  guessing
• 1:18
  what
• 1:18
  your
• 1:18
  price
• 1:19
  should
• 1:19
  be
• 1:20
  to
• 1:20
  making
• 1:20
  something
• 1:21
  so
• 1:21
  much
• 1:22
  clearer
• 1:36
  Pricing
• 1:37
  can
• 1:37
  feel
• 1:37
  really
• 1:37
  hard
• 1:38
  for
• 1:38
  a
• 1:38
  few
• 1:39
  different
• 1:39
  reasons.
• 1:40
  One
• 1:40
  is
• 1:41
  confidence.
• 1:42
  Maybe
• 1:42
  you're
• 1:42
  asking
• 1:43
  yourself,
• 1:43
  "Am
• 1:44
  I
• 1:44
  worth
• 1:44
  this
• 1:44
  price?
• 1:45
  Will
• 1:46
  people
• 1:46
  really
• 1:47
  pay
• 1:47
  this?
• 1:48
  And
• 1:48
  what
• 1:48
  if
• 1:48
  they
• 1:49
  say
• 1:49
  no
• 1:49
  or
• 1:49
  think
• 1:50
  I'm
• 1:50
  greedy?"
• 1:51
  And
• 1:52
  the
• 1:52
  second
• 1:52
  is
• 1:53
  a
• 1:53
  lack
• 1:53
  of
• 1:53
  clarity
• 1:54
  because
• 1:54
  your
• 1:54
  offer
• 1:55
  isn't
• 1:55
  fully
• 1:56
  clear,
• 1:56
  and
• 1:57
  therefore
• 1:57
  pricing
• 1:57
  becomes
• 1:58
  really
• 1:58
  hard.
• 1:59
  So
• 2:00
  instead
• 2:00
  of
• 2:00
  being
• 2:00
  grounded
• 2:01
  in
• 2:01
  something
• 2:02
  useful,
• 2:03
  it
• 2:03
  can
• 2:03
  become
• 2:03
  a
• 2:04
  bit
• 2:04
  like
• 2:04
  guesswork
• 2:06
  So
• 2:06
  here's
• 2:07
  a
• 2:07
  way
• 2:07
  you
• 2:07
  can
• 2:07
  start
• 2:09
  somewhere
• 2:09
  practical
• 2:10
  with
• 2:10
  your
• 2:10
  actual
• 2:11
  numbers
• 2:12
  and
• 2:12
  goals.
• 2:13
  One
• 2:14
  of
• 2:14
  the
• 2:14
  biggest
• 2:14
  shifts
• 2:15
  for
• 2:15
  me
• 2:15
  was
• 2:15
  understanding
• 2:16
  what
• 2:17
  I
• 2:17
  actually
• 2:17
  needed
• 2:18
  to
• 2:18
  generate
• 2:19
  in
• 2:19
  my
• 2:19
  business.
• 2:20
  So
• 2:20
  let's
• 2:21
  say,
• 2:21
  for
• 2:21
  example,
• 2:22
  you
• 2:22
  want
• 2:22
  to
• 2:22
  make
• 2:23
  5,000
• 2:23
  pounds
• 2:24
  a
• 2:24
  month,
• 2:25
  and
• 2:25
  you're
• 2:26
  charging
• 2:26
  250
• 2:27
  pounds
• 2:27
  per
• 2:28
  client
• 2:28
  per
• 2:28
  month.
• 2:30
  That
• 2:30
  means
• 2:30
  you
• 2:30
  need
• 2:31
  20
• 2:31
  clients
• 2:32
  to
• 2:32
  reach
• 2:33
  your
• 2:33
  goal,
• 2:34
  and
• 2:34
  when
• 2:34
  you
• 2:34
  see
• 2:35
  it
• 2:35
  like
• 2:35
  that,
• 2:36
  you
• 2:36
  can
• 2:36
  start
• 2:37
  to
• 2:37
  ask
• 2:37
  different
• 2:38
  questions
• 2:39
  such
• 2:39
  as,
• 2:40
  "Do
• 2:40
  I
• 2:40
  want
• 2:41
  to
• 2:41
  work
• 2:41
  with
• 2:41
  20
• 2:42
  clients
• 2:42
  at
• 2:43
  a
• 2:43
  time?
• 2:44
  Do
• 2:44
  I
• 2:44
  have
• 2:45
  the
• 2:45
  capacity
• 2:46
  for
• 2:46
  that?
• 2:47
  Is
• 2:48
  that
• 2:48
  the
• 2:48
  sort
• 2:48
  of
• 2:48
  business
• 2:49
  I
• 2:49
  am
• 2:49
  building?"
• 2:50
  And
• 2:51
  sometimes
• 2:52
  the
• 2:52
  answer
• 2:52
  to
• 2:52
  these
• 2:52
  questions
• 2:53
  is
• 2:53
  no,
• 2:55
  and
• 2:55
  that
• 2:55
  is
• 2:55
  where
• 2:56
  pricing
• 2:56
  becomes
• 2:57
  a
• 2:57
  design
• 2:57
  decision,
• 2:58
  not
• 2:59
  just
• 2:59
  a
• 2:59
  number.
• 3:00
  So
• 3:00
  if
• 3:01
  instead
• 3:01
  you
• 3:01
  were
• 3:02
  charging
• 3:02
  1,250
• 3:04
  pounds
• 3:05
  per
• 3:05
  client
• 3:05
  per
• 3:06
  month,
• 3:06
  you
• 3:06
  would
• 3:07
  only
• 3:07
  need
• 3:07
  four
• 3:08
  clients
• 3:08
  to
• 3:08
  reach
• 3:09
  that
• 3:09
  same
• 3:09
  5,000
• 3:10
  pounds
• 3:10
  per
• 3:11
  month,
• 3:12
  and
• 3:12
  therefore
• 3:13
  everything
• 3:13
  changes.
• 3:15
  Less
• 3:15
  time
• 3:16
  in
• 3:16
  your
• 3:16
  calendar,
• 3:17
  less
• 3:17
  pressure,
• 3:18
  more
• 3:18
  energy
• 3:19
  for
• 3:19
  each
• 3:20
  client,
• 3:21
  and
• 3:21
  often
• 3:22
  better
• 3:22
  results
• 3:22
  for
• 3:23
  those
• 3:23
  clients
• 3:23
  as
• 3:23
  well.
• 3:24
  And
• 3:25
  this
• 3:25
  is
• 3:25
  where
• 3:25
  I
• 3:25
  think
• 3:26
  pricing
• 3:26
  becomes
• 3:27
  really
• 3:27
  interesting
• 3:28
  because
• 3:28
  it's
• 3:28
  not
• 3:29
  just
• 3:29
  about
• 3:30
  what
• 3:30
  you
• 3:30
  charge,
• 3:31
  it's
• 3:31
  about
• 3:31
  how
• 3:31
  you
• 3:32
  want
• 3:32
  your
• 3:32
  business
• 3:32
  to
• 3:32
  feel
• 3:33
  and
• 3:34
  how
• 3:34
  you
• 3:34
  want
• 3:34
  to
• 3:35
  position
• 3:35
  yourself
• 3:36
  in
• 3:36
  the
• 3:36
  marketplace.
• 3:37
  This
• 3:38
  doesn't
• 3:38
  mean
• 3:39
  you
• 3:39
  can
• 3:39
  just
• 3:39
  charge
• 3:40
  more
• 3:41
  without
• 3:42
  changing
• 3:42
  anything
• 3:43
  else,
• 3:44
  because
• 3:44
  higher
• 3:45
  prices
• 3:45
  need
• 3:45
  to
• 3:46
  be
• 3:46
  supported
• 3:47
  by
• 3:47
  a
• 3:47
  clear
• 3:47
  and
• 3:48
  valuable
• 3:48
  offer.
• 3:49
  And
• 3:49
  this
• 3:49
  is
• 3:50
  where
• 3:50
  many
• 3:50
  coaches
• 3:51
  get
• 3:51
  stuck
• 3:51
  with
• 3:52
  going
• 3:52
  in
• 3:52
  with
• 3:53
  super
• 3:53
  high
• 3:53
  prices.
• 3:55
  But
• 3:55
  maybe
• 3:55
  you
• 3:55
  haven't
• 3:56
  got
• 3:56
  the
• 3:56
  proof
• 3:57
  yet,
• 3:57
  or
• 3:58
  your
• 3:58
  messaging
• 3:58
  clear,
• 3:59
  or
• 3:59
  the
• 3:59
  value
• 4:00
  isn't
• 4:00
  obvious,
• 4:01
  so
• 4:01
  it
• 4:01
  feels
• 4:02
  harder
• 4:02
  to
• 4:03
  sell.
• 4:03
  So
• 4:04
  this
• 4:04
  is
• 4:04
  where
• 4:04
  I
• 4:04
  would
• 4:04
  bring
• 4:05
  in
• 4:05
  a
• 4:05
  simple
• 4:06
  structure.
• 4:07
  Three
• 4:08
  things
• 4:08
  to
• 4:08
  focus
• 4:09
  on
• 4:09
  here.
• 4:09
  So
• 4:10
  the
• 4:10
  first
• 4:10
  is
• 4:11
  to
• 4:11
  clarify
• 4:11
  your
• 4:12
  promise.
• 4:12
  So
• 4:13
  who
• 4:13
  do
• 4:13
  you
• 4:13
  help?
• 4:14
  What
• 4:14
  do
• 4:14
  you
• 4:14
  help
• 4:15
  them
• 4:15
  with?
• 4:15
  And
• 4:15
  what
• 4:15
  is
• 4:16
  the
• 4:16
  result
• 4:16
  that
• 4:16
  they
• 4:16
  actually
• 4:17
  want?
• 4:18
  Once
• 4:19
  this
• 4:19
  offer
• 4:19
  promise
• 4:20
  is
• 4:20
  clearer,
• 4:21
  it's
• 4:21
  easy
• 4:22
  for
• 4:22
  them
• 4:22
  to
• 4:22
  see
• 4:22
  the
• 4:22
  value,
• 4:23
  and
• 4:23
  it's
• 4:23
  easy
• 4:24
  for
• 4:24
  you
• 4:24
  to
• 4:25
  price
• 4:25
  on
• 4:25
  that
• 4:26
  value.
• 4:27
  Second,
• 4:28
  create
• 4:28
  your
• 4:28
  package.
• 4:29
  So
• 4:29
  what
• 4:30
  does
• 4:30
  the
• 4:30
  journey
• 4:30
  actually
• 4:31
  look
• 4:31
  like?
• 4:32
  What
• 4:32
  are
• 4:32
  you
• 4:32
  helping
• 4:33
  them
• 4:33
  move
• 4:33
  through?
• 4:34
  And
• 4:34
  what
• 4:35
  support
• 4:35
  do
• 4:35
  they
• 4:35
  get
• 4:36
  in
• 4:36
  terms
• 4:36
  of
• 4:36
  logistics
• 4:37
  as
• 4:37
  well?
• 4:38
  You
• 4:38
  might
• 4:38
  also
• 4:38
  want
• 4:39
  to
• 4:39
  consider
• 4:39
  how
• 4:40
  this
• 4:40
  is
• 4:40
  different
• 4:40
  from
• 4:41
  other
• 4:41
  options
• 4:41
  they
• 4:42
  might
• 4:42
  be
• 4:42
  considering
• 4:43
  at
• 4:43
  the
• 4:43
  moment
• 4:43
  too.
• 4:44
  And
• 4:44
  the
• 4:44
  third
• 4:45
  one
• 4:45
  is
• 4:45
  to
• 4:45
  choose
• 4:46
  your
• 4:46
  price,
• 4:47
  and
• 4:47
  this
• 4:47
  is
• 4:48
  where
• 4:48
  you're
• 4:48
  going
• 4:48
  to
• 4:48
  look
• 4:48
  at
• 4:49
  the
• 4:49
  value
• 4:50
  of
• 4:50
  the
• 4:50
  results
• 4:51
  that
• 4:51
  we
• 4:51
  talked
• 4:51
  about
• 4:52
  earlier,
• 4:52
  your
• 4:53
  time
• 4:53
  and
• 4:53
  your
• 4:54
  energy.
• 4:55
  Your
• 4:55
  business
• 4:55
  model
• 4:56
  as
• 4:56
  to
• 4:57
  whether
• 4:57
  you're
• 4:57
  offering
• 4:57
  one-on-one,
• 4:58
  membership,
• 4:59
  group,
• 5:00
  what
• 5:00
  that
• 5:00
  looks
• 5:00
  like.
• 5:01
  Then
• 5:01
  you
• 5:01
  are
• 5:01
  going
• 5:02
  to
• 5:02
  test
• 5:02
  it
• 5:03
  and
• 5:03
  be
• 5:03
  committed
• 5:04
  to
• 5:05
  refining
• 5:05
  it
• 5:05
  as
• 5:06
  you
• 5:06
  go.
• 5:06
  You
• 5:07
  don't
• 5:07
  need
• 5:07
  to
• 5:07
  get
• 5:07
  perfect
• 5:08
  straight
• 5:08
  away.
• 5:09
  You
• 5:09
  can
• 5:09
  raise
• 5:10
  your
• 5:10
  prices
• 5:11
  as
• 5:11
  your
• 5:11
  confidence
• 5:12
  grows
• 5:12
  and
• 5:12
  as
• 5:13
  your
• 5:13
  proof
• 5:13
  compounds
• 5:14
  as
• 5:14
  well.
• 5:15
  This
• 5:15
  is
• 5:16
  how
• 5:16
  I've
• 5:16
  done
• 5:16
  it
• 5:16
  in
• 5:16
  my
• 5:17
  business,
• 5:17
  and
• 5:18
  I've
• 5:18
  just
• 5:18
  gone
• 5:18
  up
• 5:19
  little
• 5:19
  by
• 5:19
  little,
• 5:20
  maybe
• 5:20
  250
• 5:21
  pounds
• 5:22
  per
• 5:22
  time
• 5:22
  while
• 5:23
  my
• 5:23
  confidence
• 5:24
  has
• 5:24
  grown
• 5:24
  and
• 5:24
  as
• 5:25
  I've
• 5:25
  gathered
• 5:25
  more
• 5:25
  case
• 5:26
  studies
• 5:26
  from
• 5:26
  clients.
• 5:27
  So
• 5:27
  it's
• 5:28
  a
• 5:28
  really
• 5:28
  great
• 5:28
  way
• 5:29
  of
• 5:29
  doing
• 5:29
  it
• 5:29
  for
• 5:29
  your
• 5:29
  nervous
• 5:30
  system
• 5:30
  as
• 5:31
  well
• 5:31
  because
• 5:32
  you
• 5:32
  don't
• 5:32
  get
• 5:32
  to
• 5:32
  that
• 5:33
  place
• 5:33
  where
• 5:33
  you've
• 5:33
  tried
• 5:34
  to
• 5:34
  have
• 5:34
  this
• 5:34
  big
• 5:34
  hike,
• 5:35
  therefore
• 5:36
  you
• 5:36
  don't
• 5:36
  want
• 5:36
  to
• 5:36
  show
• 5:37
  up
• 5:37
  and
• 5:37
  market
• 5:37
  your
• 5:37
  business
• 5:38
  anymore.
• 5:39
  So
• 5:40
  go
• 5:40
  easy
• 5:40
  with
• 5:40
  all
• 5:40
  of
• 5:41
  this.
• 5:41
  It
• 5:41
  is
• 5:41
  an
• 5:41
  internal
• 5:42
  thing
• 5:42
  as
• 5:43
  well
• 5:43
  as
• 5:43
  an
• 5:43
  external
• 5:44
  one.
• 5:44
  Because
• 5:45
  underneath
• 5:45
  all
• 5:46
  of
• 5:46
  this,
• 5:46
  there
• 5:46
  is
• 5:46
  that
• 5:47
  deeper
• 5:47
  shift
• 5:48
  which
• 5:48
  is
• 5:48
  moving
• 5:48
  from
• 5:49
  what
• 5:49
  will
• 5:49
  people
• 5:50
  pay
• 5:51
  to
• 5:51
  what
• 5:52
  is
• 5:52
  this
• 5:52
  actually
• 5:53
  worth,
• 5:54
  and
• 5:54
  what
• 5:54
  kind
• 5:54
  of
• 5:54
  business
• 5:55
  do
• 5:55
  I
• 5:55
  want
• 5:55
  to
• 5:56
  build?
• 5:57
  When
• 5:57
  you
• 5:57
  say
• 5:58
  the
• 5:58
  first
• 5:58
  question,
• 5:59
  you
• 5:59
  tend
• 6:00
  to
• 6:00
  underprice.
• 6:01
  When
• 6:01
  you
• 6:01
  move
• 6:01
  into
• 6:01
  the
• 6:02
  second
• 6:02
  question,
• 6:03
  you
• 6:03
  start
• 6:03
  to
• 6:04
  build
• 6:04
  something
• 6:04
  more
• 6:05
  sustainable
• 6:05
  for
• 6:06
  you.
• 6:06
  For
• 6:06
  me,
• 6:07
  this
• 6:07
  has
• 6:07
  always
• 6:08
  been
• 6:08
  really
• 6:08
  important
• 6:09
  because
• 6:10
  I
• 6:10
  have
• 6:10
  super
• 6:11
  limited
• 6:11
  hours,
• 6:12
  school
• 6:12
  hours
• 6:13
  only,
• 6:13
  which
• 6:13
  is
• 6:13
  essentially
• 6:14
  four
• 6:14
  hours
• 6:14
  a
• 6:14
  day,
• 6:15
  and
• 6:16
  term
• 6:16
  time
• 6:16
  only
• 6:16
  as
• 6:17
  well,
• 6:17
  which
• 6:17
  has
• 6:18
  meant
• 6:18
  my
• 6:18
  time
• 6:18
  is
• 6:19
  really
• 6:19
  limited,
• 6:20
  so
• 6:20
  my
• 6:20
  pricing
• 6:21
  and
• 6:21
  business
• 6:21
  model
• 6:21
  has
• 6:22
  grown
• 6:22
  to
• 6:23
  support
• 6:23
  that.
• 6:24
  Little
• 6:24
  by
• 6:25
  little,
• 6:25
  I
• 6:25
  didn't
• 6:26
  start
• 6:26
  doing
• 6:26
  group
• 6:27
  work.
• 6:27
  Usually,
• 6:28
  you
• 6:28
  need
• 6:28
  to
• 6:28
  do
• 6:28
  one-on-one
• 6:29
  to
• 6:29
  build
• 6:30
  that
• 6:30
  audience
• 6:31
  and
• 6:31
  build
• 6:31
  that
• 6:31
  momentum,
• 6:32
  but
• 6:32
  eventually
• 6:33
  it
• 6:33
  is
• 6:34
  possible
• 6:34
  for
• 6:34
  you
• 6:34
  to
• 6:35
  really
• 6:35
  think
• 6:35
  about
• 6:36
  what
• 6:36
  you
• 6:36
  need
• 6:36
  to
• 6:37
  grow
• 6:37
  your
• 6:37
  business
• 6:37
  sustainably
• 6:38
  and
• 6:39
  make
• 6:39
  it
• 6:39
  work
• 6:39
  for
• 6:40
  your
• 6:40
  life.
• 6:40
  A
• 6:40
  few
• 6:41
  things
• 6:41
  I
• 6:41
  see
• 6:41
  often
• 6:42
  are
• 6:43
  charging
• 6:43
  low
• 6:43
  prices
• 6:44
  to
• 6:44
  feel
• 6:45
  more
• 6:45
  comfortable,
• 6:46
  trying
• 6:46
  to
• 6:47
  compete
• 6:48
  on
• 6:48
  price,
• 6:49
  I
• 6:49
  would
• 6:49
  never
• 6:49
  recommend
• 6:50
  that,
• 6:51
  avoiding
• 6:51
  talking
• 6:52
  about
• 6:52
  results
• 6:53
  that
• 6:53
  you
• 6:53
  can
• 6:53
  provide
• 6:54
  to
• 6:54
  people,
• 6:55
  and
• 6:56
  keeping
• 6:56
  the
• 6:56
  offer
• 6:57
  too
• 6:57
  vague.
• 6:58
  All
• 6:58
  of
• 6:58
  these
• 6:58
  make
• 6:59
  pricing
• 6:59
  harder,
• 7:00
  not
• 7:01
  easier.
• 7:02
  So
• 7:02
  if
• 7:03
  pricing
• 7:03
  has
• 7:03
  been
• 7:03
  something
• 7:04
  you
• 7:04
  have
• 7:04
  been
• 7:05
  unsure
• 7:05
  about,
• 7:06
  let's
• 7:06
  bring
• 7:06
  it
• 7:07
  back
• 7:07
  to
• 7:07
  this.
• 7:08
  What
• 7:09
  do
• 7:09
  you
• 7:09
  want
• 7:09
  your
• 7:09
  business
• 7:10
  to
• 7:10
  generate
• 7:11
  in
• 7:11
  terms
• 7:11
  of
• 7:11
  income,
• 7:12
  and
• 7:13
  how
• 7:13
  many
• 7:13
  clients
• 7:14
  do
• 7:14
  you
• 7:14
  actually
• 7:15
  want
• 7:15
  to
• 7:15
  work
• 7:15
  with?
• 7:17
  Now
• 7:17
  ask
• 7:18
  yourself,
• 7:18
  how
• 7:19
  can
• 7:19
  your
• 7:19
  pricing
• 7:20
  support
• 7:20
  that?
• 7:22
  Because
• 7:22
  pricing
• 7:23
  isn't
• 7:23
  just
• 7:23
  a
• 7:23
  number,
• 7:24
  it's
• 7:24
  really
• 7:24
  part
• 7:25
  of
• 7:25
  your
• 7:25
  business
• 7:25
  design
• 7:26
  as
• 7:26
  well.
• 7:28
  If
• 7:28
  you
• 7:28
  would
• 7:28
  like
• 7:28
  more
• 7:29
  support
• 7:29
  with
• 7:29
  this,
• 7:29
  I
• 7:30
  have
• 7:30
  a
• 7:30
  blog
• 7:30
  post
• 7:31
  which
• 7:31
  breaks
• 7:31
  this
• 7:31
  down
• 7:32
  in
• 7:32
  way
• 7:32
  more
• 7:32
  detail
• 7:33
  on
• 7:33
  my
• 7:33
  website.
• 7:34
  I
• 7:34
  will
• 7:35
  share
• 7:35
  the
• 7:35
  link
• 7:35
  in
• 7:35
  the
• 7:36
  description
• 7:36
  or
• 7:36
  the
• 7:37
  show
• 7:37
  notes
• 7:37
  below.
• 7:38
  And
• 7:39
  thank
• 7:39
  you
• 7:39
  for
• 7:39
  being
• 7:39
  here
• 7:40
  today.
• 7:40
  I
• 7:40
  hope
• 7:40
  this
• 7:41
  was
• 7:41
  helpful,
• 7:41
  and
• 7:42
  like
• 7:42
  I
• 7:42
  always
• 7:42
  say,
• 7:43
  trust
• 7:43
  yourself,
• 7:43
  believe
• 7:44
  in
• 7:44
  yourself,
• 7:45
  and
• 7:45
  be
• 7:45
  the
• 7:45
  wise
• 7:45
  gardener
• 7:46
  who
• 7:46
  keeps
• 7:46
  on
• 7:46
  watering
• 7:47
  the
• 7:47
  seeds.