Latest / Let's talk Marketplace / The end of de minimis - just "propaganda"? #LTM134

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The end of de minimis - just "propaganda"? #LTM134 · Let's talk Marketplace

• 0:00
  I
• 0:00
  think
• 0:00
  the
• 0:00
  problem
• 0:00
  is
• 0:01
  that
• 0:01
  the
• 0:02
  people
• 0:02
  driving
• 0:02
  it
• 0:03
  fell
• 0:03
  for
• 0:03
  their
• 0:03
  own
• 0:03
  propaganda
• 0:04
  here.
• 0:09
  Let's
• 0:09
  Talk
• 0:09
  Marketplace.
• 0:10
  The
• 0:10
  Marketplace
• 0:11
  podcast
• 0:11
  with
• 0:12
  Ingrid
• 0:12
  Lohmer
• 0:13
  and
• 0:13
  Vanity
• 0:13
  Dichter.
• 0:18
  Hi,
• 0:18
  everyone,
• 0:18
  and
• 0:19
  welcome
• 0:19
  back
• 0:19
  to
• 0:19
  a
• 0:19
  new
• 0:20
  episode
• 0:20
  of
• 0:20
  let's
• 0:20
  Talk
• 0:21
  Marketplace.
• 0:22
  Just
• 0:22
  Ingrid
• 0:22
  behind
• 0:23
  the
• 0:23
  mic
• 0:23
  today.
• 0:24
  And
• 0:24
  it
• 0:24
  will
• 0:25
  actually
• 0:25
  be
• 0:25
  like
• 0:25
  this
• 0:25
  for
• 0:26
  most
• 0:26
  of
• 0:26
  the
• 0:26
  upcoming
• 0:27
  episodes
• 0:28
  as
• 0:28
  well.
• 0:28
  Maybe
• 0:29
  you
• 0:29
  already
• 0:29
  read
• 0:29
  the
• 0:29
  great
• 0:30
  news
• 0:30
  on
• 0:30
  LinkedIn.
• 0:31
  Valri
• 0:32
  having
• 0:32
  a
• 0:32
  baby
• 0:32
  soon.
• 0:33
  So
• 0:33
  at
• 0:33
  the
• 0:33
  moment
• 0:34
  she's
• 0:34
  slowly
• 0:35
  merging
• 0:35
  into
• 0:36
  maternity
• 0:36
  leave
• 0:37
  and
• 0:38
  we'll
• 0:38
  take
• 0:38
  a
• 0:38
  step
• 0:39
  back
• 0:39
  in
• 0:39
  Q1.
• 0:41
  So,
• 0:41
  yeah,
• 0:41
  I
• 0:42
  will
• 0:42
  of
• 0:42
  course
• 0:42
  miss
• 0:43
  my
• 0:43
  better
• 0:43
  business
• 0:43
  half
• 0:44
  here
• 0:44
  on
• 0:44
  let's
• 0:44
  Talk
• 0:44
  Marketplace.
• 0:45
  But
• 0:46
  not
• 0:46
  to
• 0:46
  worry,
• 0:46
  she'll
• 0:46
  be
• 0:47
  back.
• 0:47
  And
• 0:47
  until
• 0:48
  then,
• 0:48
  I
• 0:48
  will
• 0:49
  keep
• 0:49
  our
• 0:49
  conversations
• 0:50
  going
• 0:50
  and
• 0:51
  I
• 0:51
  will
• 0:51
  do
• 0:51
  so
• 0:51
  with
• 0:51
  the
• 0:52
  help
• 0:52
  of
• 0:52
  great
• 0:52
  guests
• 0:53
  and
• 0:53
  great
• 0:53
  Marketplace
• 0:54
  topics.
• 0:55
  Starting
• 0:56
  today,
• 0:56
  actually,
• 0:57
  because
• 0:57
  we've
• 0:57
  got
• 0:57
  a
• 0:58
  topic
• 0:58
  that
• 0:58
  is,
• 0:58
  I
• 0:59
  don't
• 0:59
  know,
• 0:59
  it
• 0:59
  couldn't
• 0:59
  honestly
• 1:00
  be
• 1:00
  more
• 1:00
  up
• 1:01
  to
• 1:01
  date.
• 1:01
  I
• 1:01
  think
• 1:02
  maybe
• 1:02
  you've
• 1:03
  seen
• 1:03
  the
• 1:03
  big
• 1:03
  headlines.
• 1:04
  In
• 1:04
  mid
• 1:04
  November,
• 1:05
  the
• 1:06
  EU
• 1:06
  wants
• 1:06
  to
• 1:07
  put
• 1:07
  a
• 1:07
  stop
• 1:07
  to
• 1:08
  the
• 1:08
  flood
• 1:08
  of
• 1:09
  cheap
• 1:09
  small
• 1:10
  parcels
• 1:10
  entering
• 1:11
  Europe.
• 1:12
  I
• 1:13
  looked
• 1:13
  up
• 1:13
  some
• 1:13
  numbers.
• 1:14
  Last
• 1:14
  year
• 1:15
  alone,
• 1:15
  I
• 1:15
  think
• 1:16
  some
• 1:16
  4.6
• 1:17
  billion
• 1:17
  low
• 1:18
  value
• 1:18
  shipments
• 1:19
  under
• 1:20
  a
• 1:20
  worth
• 1:20
  of
• 1:21
  €150
• 1:22
  landed
• 1:22
  in
• 1:23
  the
• 1:23
  EU.
• 1:24
  That's
• 1:25
  roughly
• 1:25
  12
• 1:25
  million
• 1:26
  parcels
• 1:26
  a
• 1:26
  day.
• 1:27
  So.
• 1:27
  Yeah.
• 1:27
  And
• 1:28
  over
• 1:28
  90%
• 1:29
  of
• 1:29
  them
• 1:29
  came
• 1:29
  from
• 1:29
  China.
• 1:30
  So
• 1:31
  now
• 1:31
  the
• 1:31
  political
• 1:32
  agreement
• 1:32
  is
• 1:32
  to
• 1:33
  remove
• 1:34
  the
• 1:34
  €150
• 1:36
  de
• 1:36
  minimis
• 1:37
  customs
• 1:37
  exceptions
• 1:38
  in
• 1:38
  2026
• 1:39
  already.
• 1:40
  Before
• 1:41
  that
• 1:41
  there
• 1:42
  were
• 1:42
  talks
• 1:42
  about
• 1:42
  removing
• 1:43
  it
• 1:43
  in
• 1:43
  2028,
• 1:44
  but
• 1:44
  now
• 1:45
  they
• 1:45
  have.
• 1:46
  Yeah,
• 1:46
  put
• 1:47
  that
• 1:47
  to
• 1:47
  2026.
• 1:48
  So
• 1:48
  I
• 1:49
  guess
• 1:49
  the
• 1:49
  question
• 1:50
  is,
• 1:50
  is
• 1:50
  that
• 1:51
  it?
• 1:51
  Yeah.
• 1:52
  Will
• 1:52
  that
• 1:52
  be
• 1:52
  enough
• 1:53
  to
• 1:53
  slow
• 1:53
  down
• 1:54
  the
• 1:54
  ranks
• 1:54
  of
• 1:54
  Tim
• 1:55
  Wu
• 1:55
  Xi
• 1:55
  and
• 1:55
  Aliexpress
• 1:56
  and
• 1:57
  all
• 1:57
  the
• 1:57
  other
• 1:57
  Chinese
• 1:58
  players
• 1:58
  waiting
• 1:58
  in
• 1:59
  the
• 1:59
  ranks?
• 2:00
  Yeah.
• 2:01
  Spoiler?
• 2:01
  I
• 2:01
  don't
• 2:01
  think
• 2:02
  so,
• 2:02
  but
• 2:02
  we'll
• 2:02
  see.
• 2:03
  And
• 2:03
  we'll
• 2:03
  dive
• 2:03
  more
• 2:04
  into
• 2:04
  this.
• 2:04
  And
• 2:05
  I'm
• 2:06
  really
• 2:06
  happy
• 2:06
  to.
• 2:07
  Who
• 2:07
  truly
• 2:08
  understands
• 2:08
  China's
• 2:09
  digital
• 2:09
  economy
• 2:10
  and
• 2:10
  who
• 2:10
  agreed
• 2:11
  to
• 2:11
  join
• 2:12
  me
• 2:12
  for
• 2:12
  our
• 2:12
  recording
• 2:13
  today
• 2:14
  in
• 2:14
  a
• 2:14
  true
• 2:14
  China
• 2:15
  speed
• 2:15
  fashion?
• 2:16
  Because
• 2:16
  I
• 2:16
  think
• 2:16
  I
• 2:16
  asked
• 2:16
  him
• 2:17
  two
• 2:17
  days
• 2:17
  ago
• 2:17
  and
• 2:18
  now
• 2:18
  he's
• 2:18
  already
• 2:18
  here.
• 2:19
  Bjorn
• 2:19
  Ogdevani,
• 2:20
  seasoned
• 2:20
  expert
• 2:21
  on
• 2:21
  China
• 2:21
  commerce
• 2:22
  and
• 2:22
  co
• 2:23
  founder
• 2:23
  of
• 2:23
  the
• 2:23
  highly
• 2:24
  recommendable
• 2:24
  China
• 2:24
  Briefs.
• 2:25
  Bjorn,
• 2:26
  great
• 2:26
  to
• 2:27
  have
• 2:27
  you
• 2:27
  here
• 2:27
  and
• 2:27
  it's
• 2:28
  great
• 2:28
  to
• 2:28
  meet
• 2:28
  you
• 2:28
  finally
• 2:28
  in
• 2:29
  person.
• 2:29
  So
• 2:30
  would
• 2:30
  you
• 2:30
  briefly
• 2:31
  introduce
• 2:31
  yourself?
• 2:32
  Hello,
• 2:33
  yeah,
• 2:33
  Bjorn
• 2:34
  Ebini.
• 2:35
  I'm
• 2:35
  joining
• 2:36
  you
• 2:36
  from
• 2:36
  not
• 2:37
  so
• 2:37
  sunny
• 2:37
  Hamburg
• 2:38
  this
• 2:39
  morning
• 2:40
  and
• 2:41
  I've
• 2:42
  been
• 2:42
  working
• 2:42
  on
• 2:43
  the
• 2:43
  intersection
• 2:43
  between,
• 2:44
  let's
• 2:44
  say,
• 2:44
  digital
• 2:45
  innovation
• 2:45
  and
• 2:46
  marketing,
• 2:47
  customer
• 2:48
  service,
• 2:49
  product
• 2:50
  strategy,
• 2:51
  stuff
• 2:51
  like
• 2:51
  this
• 2:52
  for
• 2:52
  like
• 2:52
  over
• 2:52
  20
• 2:53
  years.
• 2:54
  And
• 2:55
  my
• 2:55
  Imaginary
• 2:56
  job
• 2:56
  title,
• 2:57
  as
• 2:57
  I
• 2:57
  like
• 2:57
  to
• 2:57
  say,
• 2:57
  is
• 2:58
  practical
• 2:58
  visionary.
• 2:59
  I'm
• 2:59
  trying
• 3:00
  to
• 3:00
  find
• 3:01
  new
• 3:01
  stuff,
• 3:02
  new
• 3:02
  trends
• 3:03
  that
• 3:03
  are
• 3:04
  not
• 3:04
  in
• 3:04
  the
• 3:04
  mainstream
• 3:05
  that,
• 3:05
  but
• 3:06
  I
• 3:06
  think
• 3:06
  will
• 3:06
  be
• 3:07
  soon,
• 3:08
  try
• 3:08
  to
• 3:08
  figure
• 3:09
  them
• 3:09
  out,
• 3:09
  do
• 3:10
  nice
• 3:10
  keynotes
• 3:11
  around
• 3:11
  them.
• 3:12
  But
• 3:12
  then
• 3:12
  also.
• 3:13
  And
• 3:13
  that's
• 3:13
  where
• 3:13
  the
• 3:13
  practical
• 3:14
  part
• 3:14
  comes
• 3:14
  in.
• 3:15
  I
• 3:15
  help
• 3:15
  my
• 3:15
  clients
• 3:17
  figuring
• 3:17
  out
• 3:17
  what
• 3:18
  to
• 3:18
  do
• 3:18
  with
• 3:18
  these
• 3:18
  trends.
• 3:19
  So
• 3:20
  doing
• 3:21
  actual
• 3:21
  projects.
• 3:24
  And
• 3:24
  this
• 3:25
  also
• 3:25
  helps
• 3:26
  me
• 3:26
  learn
• 3:27
  more
• 3:27
  about
• 3:27
  these
• 3:27
  trends.
• 3:28
  So
• 3:28
  that's
• 3:29
  basically
• 3:29
  the
• 3:30
  setup
• 3:30
  for
• 3:30
  over
• 3:31
  20
• 3:31
  years.
• 3:32
  And.
• 3:34
  The
• 3:34
  problem
• 3:35
  was
• 3:35
  a
• 3:35
  couple
• 3:36
  of
• 3:36
  years
• 3:36
  ago
• 3:36
  that
• 3:37
  I
• 3:37
  used
• 3:38
  to
• 3:38
  go
• 3:38
  to
• 3:38
  the
• 3:38
  US
• 3:39
  to
• 3:39
  find
• 3:39
  new
• 3:39
  trends.
• 3:40
  I
• 3:41
  still,
• 3:41
  well,
• 3:42
  these
• 3:42
  days,
• 3:42
  a
• 3:42
  little
• 3:42
  bit
• 3:43
  less
• 3:43
  like
• 3:44
  to
• 3:44
  be
• 3:44
  in
• 3:44
  the
• 3:44
  US
• 3:45
  but
• 3:45
  I
• 3:46
  stopped
• 3:46
  seeing
• 3:47
  new
• 3:47
  trends
• 3:47
  there.
• 3:48
  AI
• 3:48
  is
• 3:49
  a
• 3:49
  little
• 3:49
  bit
• 3:49
  of
• 3:49
  change,
• 3:50
  but
• 3:51
  in
• 3:51
  general,
• 3:52
  not
• 3:52
  much
• 3:53
  has
• 3:53
  happened
• 3:54
  over
• 3:54
  the
• 3:54
  last
• 3:55
  10,
• 3:55
  15
• 3:55
  years.
• 3:56
  Most
• 3:56
  of
• 3:56
  the
• 3:57
  stuff
• 3:57
  that
• 3:57
  we're
• 3:57
  using
• 3:57
  today
• 3:58
  comes
• 3:58
  from
• 3:59
  the
• 3:59
  year
• 4:00
  I
• 4:00
  think
• 4:00
  2007,
• 4:01
  like
• 4:01
  Facebook,
• 4:02
  iPhone,
• 4:02
  all
• 4:03
  these
• 4:03
  things
• 4:03
  and
• 4:04
  they
• 4:04
  got
• 4:05
  optimized
• 4:06
  and
• 4:07
  sometimes
• 4:08
  made
• 4:08
  better,
• 4:09
  sometimes
• 4:09
  made
• 4:09
  worse
• 4:10
  over
• 4:10
  the
• 4:11
  years.
• 4:11
  There's
• 4:12
  nothing
• 4:12
  that
• 4:12
  have
• 4:13
  been
• 4:13
  really
• 4:13
  rethought.
• 4:14
  And
• 4:16
  that's
• 4:16
  how
• 4:16
  I
• 4:16
  ended
• 4:17
  up
• 4:17
  in
• 4:17
  China,
• 4:17
  because
• 4:18
  I
• 4:18
  thought
• 4:18
  maybe
• 4:19
  there
• 4:19
  is
• 4:19
  something
• 4:20
  interesting
• 4:20
  to
• 4:20
  see.
• 4:21
  And
• 4:21
  I
• 4:21
  was
• 4:22
  there
• 4:22
  for
• 4:22
  the
• 4:22
  first
• 4:22
  time
• 4:22
  in
• 4:23
  2018
• 4:24
  and
• 4:24
  realized
• 4:25
  two
• 4:25
  things
• 4:26
  that
• 4:27
  first,
• 4:28
  all
• 4:28
  the
• 4:28
  new
• 4:28
  stuff
• 4:29
  that
• 4:29
  I
• 4:29
  was
• 4:29
  missing
• 4:29
  from
• 4:30
  the
• 4:30
  US
• 4:30
  is
• 4:30
  happening
• 4:31
  in
• 4:31
  China.
• 4:32
  And
• 4:32
  the
• 4:32
  second
• 4:32
  one
• 4:33
  was
• 4:33
  nobody
• 4:33
  here
• 4:33
  knows
• 4:34
  anything
• 4:34
  about
• 4:34
  this.
• 4:35
  And
• 4:36
  so
• 4:37
  I
• 4:37
  changed
• 4:38
  my
• 4:38
  mission
• 4:38
  a
• 4:38
  little
• 4:39
  bit
• 4:39
  from
• 4:40
  just
• 4:40
  looking
• 4:40
  to
• 4:41
  the
• 4:41
  S,
• 4:41
  to
• 4:41
  looking
• 4:42
  worldwide
• 4:43
  and
• 4:43
  mainly
• 4:43
  focusing
• 4:44
  on
• 4:44
  China
• 4:45
  to
• 4:45
  find
• 4:45
  new
• 4:45
  stuff,
• 4:46
  but
• 4:46
  still
• 4:47
  doing
• 4:47
  the
• 4:47
  same
• 4:47
  things,
• 4:48
  figuring
• 4:49
  them
• 4:49
  out,
• 4:49
  explaining
• 4:50
  the
• 4:50
  clients
• 4:50
  and
• 4:50
  do
• 4:51
  projects
• 4:51
  around
• 4:51
  them.
• 4:52
  Where
• 4:52
  do
• 4:53
  you
• 4:53
  get
• 4:53
  your
• 4:53
  information
• 4:54
  from?
• 4:55
  Especially
• 4:55
  if
• 4:55
  you're
• 4:56
  talking
• 4:56
  about
• 4:56
  China.
• 4:57
  So
• 4:57
  what
• 4:57
  are
• 4:57
  your
• 4:57
  main
• 4:58
  sources?
• 4:59
  LinkedIn
• 5:00
  is
• 5:00
  a
• 5:01
  very
• 5:01
  good
• 5:01
  source
• 5:02
  if
• 5:02
  you
• 5:02
  have
• 5:02
  a
• 5:02
  good.
• 5:04
  Friends
• 5:05
  list
• 5:05
  or
• 5:05
  follower
• 5:06
  list
• 5:06
  and
• 5:07
  you
• 5:07
  get
• 5:08
  a
• 5:08
  lot
• 5:08
  of
• 5:08
  interesting
• 5:09
  feeds
• 5:09
  from
• 5:10
  there.
• 5:11
  There
• 5:11
  are
• 5:11
  lots
• 5:12
  of
• 5:12
  websites
• 5:14
  where
• 5:14
  you
• 5:14
  find
• 5:15
  new
• 5:15
  stuff.
• 5:16
  So
• 5:17
  it's
• 5:17
  actually
• 5:17
  pretty
• 5:17
  easy
• 5:18
  to
• 5:18
  follow
• 5:19
  new
• 5:19
  things
• 5:20
  from
• 5:20
  here.
• 5:21
  To
• 5:21
  understand
• 5:22
  China,
• 5:22
  you
• 5:22
  have
• 5:23
  to
• 5:23
  be
• 5:23
  in
• 5:23
  China,
• 5:23
  but
• 5:24
  you
• 5:24
  don't
• 5:24
  have
• 5:24
  to
• 5:25
  stay
• 5:25
  there.
• 5:25
  You
• 5:26
  have
• 5:26
  to
• 5:27
  visit
• 5:27
  regularly,
• 5:29
  but
• 5:30
  you
• 5:30
  don't
• 5:30
  have
• 5:30
  to
• 5:30
  live
• 5:31
  there.
• 5:31
  And
• 5:32
  what's
• 5:32
  also
• 5:32
  important
• 5:33
  is
• 5:33
  that
• 5:34
  a
• 5:34
  lot
• 5:34
  of
• 5:35
  stuff
• 5:35
  that
• 5:35
  I
• 5:35
  saw
• 5:36
  in
• 5:36
  2018
• 5:38
  I
• 5:38
  can
• 5:39
  still
• 5:39
  use
• 5:40
  because
• 5:41
  we
• 5:41
  haven't
• 5:41
  caught
• 5:41
  up
• 5:42
  yet.
• 5:42
  I
• 5:43
  can
• 5:43
  show
• 5:44
  charts
• 5:45
  about
• 5:45
  AI,
• 5:46
  how
• 5:46
  AI
• 5:47
  was
• 5:47
  used
• 5:48
  in
• 5:48
  2018,
• 5:49
  and
• 5:49
  people
• 5:49
  still
• 5:50
  get
• 5:50
  amazed
• 5:50
  by
• 5:51
  it.
• 5:52
  And
• 5:53
  it
• 5:53
  is
• 5:53
  already,
• 5:54
  well,
• 5:55
  six,
• 5:55
  seven,
• 5:56
  eight
• 5:56
  years
• 5:56
  ago
• 5:57
  that
• 5:57
  these
• 5:57
  things
• 5:57
  happen.
• 5:58
  So
• 5:58
  I
• 5:58
  don't
• 5:59
  always
• 5:59
  have
• 5:59
  to
• 6:00
  be
• 6:00
  at
• 6:00
  the
• 6:00
  cutting
• 6:01
  edge.
• 6:02
  I
• 6:02
  see.
• 6:03
  How
• 6:03
  do
• 6:04
  you
• 6:04
  keep
• 6:04
  from
• 6:04
  not
• 6:04
  getting
• 6:04
  depressed?
• 6:05
  I
• 6:06
  mean,
• 6:06
  Come
• 6:06
  on.
• 6:06
  Whenever
• 6:07
  you
• 6:07
  look
• 6:07
  to
• 6:07
  China
• 6:07
  it's
• 6:08
  like
• 6:08
  yeah,
• 6:09
  that's
• 6:09
  the
• 6:09
  hard
• 6:09
  part.
• 6:10
  Living
• 6:10
  in
• 6:10
  two
• 6:10
  not
• 6:11
  time
• 6:11
  zones
• 6:12
  but
• 6:12
  speed
• 6:12
  zones
• 6:13
  basically.
• 6:13
  Yeah,
• 6:15
  that's
• 6:15
  indeed
• 6:16
  a
• 6:16
  problem.
• 6:17
  Okay,
• 6:18
  right,
• 6:19
  thank
• 6:19
  you
• 6:19
  for
• 6:19
  that.
• 6:20
  Okay,
• 6:20
  so
• 6:21
  I
• 6:21
  guess
• 6:22
  we
• 6:22
  can
• 6:22
  jump
• 6:23
  right
• 6:23
  into
• 6:23
  it.
• 6:30
  Before
• 6:31
  we
• 6:31
  dive
• 6:31
  into
• 6:32
  the
• 6:33
  conversation
• 6:33
  on
• 6:33
  China
• 6:34
  commerce
• 6:34
  with
• 6:34
  Bjorn,
• 6:35
  a
• 6:36
  very
• 6:36
  quick
• 6:36
  note
• 6:36
  from
• 6:37
  our
• 6:37
  partner
• 6:37
  Channable
• 6:38
  because
• 6:39
  if
• 6:39
  you
• 6:39
  have
• 6:39
  been
• 6:40
  thinking
• 6:40
  about
• 6:40
  selling
• 6:40
  to
• 6:41
  the
• 6:41
  Switzerlands,
• 6:42
  but
• 6:43
  refrain
• 6:43
  from
• 6:43
  it
• 6:43
  because
• 6:44
  it's
• 6:44
  still
• 6:44
  too
• 6:44
  complicated,
• 6:45
  you
• 6:45
  know,
• 6:45
  customs,
• 6:46
  vat,
• 6:46
  onboarding,
• 6:47
  the
• 6:47
  whole
• 6:47
  package,
• 6:48
  then
• 6:49
  maybe
• 6:49
  you
• 6:49
  should
• 6:50
  check
• 6:50
  this
• 6:50
  out.
• 6:51
  Channable
• 6:51
  just
• 6:52
  published
• 6:52
  a
• 6:52
  deep
• 6:52
  dive
• 6:53
  interview
• 6:53
  with
• 6:53
  Tobac
• 6:54
  Weijermann
• 6:55
  from
• 6:55
  Digitech
• 6:55
  Galaxus,
• 6:56
  which
• 6:56
  is
• 6:57
  Switzerland's
• 6:58
  largest
• 6:58
  marketplace
• 7:00
  and
• 7:00
  the
• 7:00
  champion
• 7:00
  with
• 7:01
  about
• 7:01
  3.2
• 7:02
  billion
• 7:03
  Swiss
• 7:04
  francs
• 7:04
  in
• 7:05
  annual
• 7:05
  sales
• 7:06
  and
• 7:06
  they're
• 7:06
  bigger
• 7:06
  than
• 7:06
  Amazon
• 7:07
  in
• 7:07
  Switzerland.
• 7:08
  So
• 7:08
  he
• 7:08
  got
• 7:08
  some
• 7:09
  interesting
• 7:09
  things
• 7:09
  to
• 7:09
  say
• 7:10
  about.
• 7:13
  Digital
• 7:14
  galaxies
• 7:14
  in
• 7:14
  general,
• 7:15
  but
• 7:15
  also
• 7:16
  on
• 7:16
  cross
• 7:16
  border
• 7:17
  sales
• 7:18
  and
• 7:18
  about
• 7:18
  the
• 7:19
  sellers
• 7:19
  who
• 7:19
  want
• 7:19
  to
• 7:20
  target
• 7:20
  the
• 7:20
  Swiss
• 7:21
  market
• 7:21
  for
• 7:21
  from
• 7:21
  outside
• 7:22
  Switzerland
• 7:23
  because
• 7:23
  there
• 7:24
  is
• 7:24
  something
• 7:24
  called
• 7:25
  Galaxus
• 7:25
  EU
• 7:26
  Hub.
• 7:26
  And
• 7:27
  with
• 7:27
  this
• 7:27
  sellers
• 7:28
  from
• 7:28
  the
• 7:28
  EU
• 7:29
  can
• 7:29
  tap
• 7:29
  into
• 7:30
  the
• 7:30
  about
• 7:30
  3
• 7:31
  billion
• 7:32
  market
• 7:33
  with
• 7:33
  zero
• 7:33
  onboarding
• 7:34
  fees
• 7:35
  and
• 7:35
  even
• 7:36
  without
• 7:36
  a
• 7:36
  Swiss
• 7:36
  VAT
• 7:37
  registration.
• 7:38
  Automated
• 7:39
  customs
• 7:40
  fast
• 7:40
  go
• 7:40
  live.
• 7:41
  Two
• 7:41
  business
• 7:42
  models
• 7:42
  to
• 7:42
  choose
• 7:43
  from.
• 7:43
  So
• 7:43
  that's
• 7:44
  all
• 7:44
  lot
• 7:44
  simpler
• 7:45
  than
• 7:45
  you
• 7:45
  might
• 7:46
  think.
• 7:47
  Tobias
• 7:47
  also
• 7:48
  provides
• 7:48
  some
• 7:49
  very
• 7:49
  concrete
• 7:50
  best
• 7:50
  practices.
• 7:52
  So
• 7:52
  you
• 7:52
  should
• 7:52
  look
• 7:53
  for
• 7:53
  clean
• 7:53
  product
• 7:53
  data,
• 7:54
  for
• 7:54
  correct
• 7:55
  brand
• 7:55
  naming.
• 7:55
  Strong
• 7:56
  descriptions
• 7:56
  and
• 7:57
  high
• 7:57
  quality
• 7:57
  images
• 7:58
  and
• 7:59
  tools
• 7:59
  like
• 7:59
  Channable
• 8:00
  help
• 8:01
  merchants
• 8:02
  meet
• 8:02
  those
• 8:02
  Swiss
• 8:03
  data
• 8:03
  standards
• 8:04
  effortlessly.
• 8:05
  If
• 8:05
  you're
• 8:06
  curious
• 8:06
  to
• 8:06
  know
• 8:07
  how
• 8:07
  onboarding
• 8:08
  really
• 8:08
  works
• 8:08
  at
• 8:09
  Galaxus
• 8:10
  and
• 8:10
  whether
• 8:10
  Switzerland
• 8:11
  might
• 8:11
  be
• 8:11
  your
• 8:11
  next
• 8:12
  growth
• 8:12
  market,
• 8:12
  then
• 8:13
  you
• 8:13
  should
• 8:13
  check
• 8:13
  out
• 8:14
  the
• 8:14
  full
• 8:14
  interview
• 8:14
  on
• 8:15
  the
• 8:15
  Channable
• 8:15
  blog.
• 8:16
  You
• 8:16
  will
• 8:16
  find
• 8:16
  the
• 8:16
  link
• 8:17
  in
• 8:17
  the
• 8:17
  show
• 8:17
  notes.
• 8:24
  Okay,
• 8:25
  so
• 8:25
  let's
• 8:25
  start
• 8:25
  out
• 8:26
  with
• 8:27
  the
• 8:27
  question
• 8:28
  that
• 8:28
  I
• 8:28
  posed
• 8:28
  in
• 8:28
  the
• 8:29
  beginning.
• 8:30
  I've
• 8:30
  briefly
• 8:31
  lined
• 8:31
  out
• 8:31
  what
• 8:31
  this
• 8:32
  new
• 8:33
  exemption
• 8:34
  from
• 8:34
  the
• 8:34
  de
• 8:34
  minimis
• 8:35
  rule
• 8:35
  is
• 8:35
  going
• 8:36
  to
• 8:36
  be.
• 8:36
  So
• 8:37
  the
• 8:37
  EU
• 8:38
  ministers
• 8:39
  have
• 8:39
  agreed
• 8:40
  on
• 8:40
  this.
• 8:40
  There's
• 8:40
  a
• 8:40
  political
• 8:41
  agreement
• 8:41
  on
• 8:41
  it.
• 8:42
  It
• 8:42
  still
• 8:42
  needs
• 8:43
  to
• 8:43
  be
• 8:43
  put
• 8:43
  into
• 8:44
  legislation
• 8:44
  of
• 8:44
  course,
• 8:45
  but
• 8:45
  that
• 8:46
  will
• 8:46
  happen
• 8:46
  over
• 8:46
  the
• 8:47
  next
• 8:47
  few
• 8:47
  months.
• 8:48
  So
• 8:49
  I
• 8:49
  guess
• 8:50
  the
• 8:50
  €150
• 8:52
  threshold
• 8:52
  will
• 8:52
  fall
• 8:53
  sometime
• 8:54
  in
• 8:54
  Q1.
• 8:57
  What
• 8:57
  will
• 8:58
  that
• 8:58
  do
• 8:58
  to
• 8:59
  the
• 8:59
  Chinese
• 8:59
  players
• 9:00
  at
• 9:00
  the
• 9:00
  moment?
• 9:01
  I
• 9:02
  think
• 9:02
  you
• 9:02
  already
• 9:02
  answered
• 9:03
  the
• 9:03
  question
• 9:03
  sufficiently.
• 9:05
  Nothing.
• 9:07
  Basically
• 9:07
  nothing.
• 9:08
  Okay,
• 9:08
  that's
• 9:08
  harsh.
• 9:08
  I
• 9:08
  wouldn't
• 9:09
  have
• 9:09
  said
• 9:09
  nothing.
• 9:09
  Maybe,
• 9:10
  but
• 9:10
  yeah,
• 9:11
  please
• 9:11
  elaborate.
• 9:12
  Not
• 9:12
  what
• 9:13
  they
• 9:13
  hope
• 9:14
  it
• 9:14
  will
• 9:14
  do.
• 9:15
  I
• 9:15
  think
• 9:15
  the
• 9:16
  problem
• 9:16
  is
• 9:16
  that.
• 9:18
  The
• 9:19
  people
• 9:19
  driving
• 9:19
  it
• 9:20
  fell
• 9:20
  for
• 9:20
  their
• 9:20
  own
• 9:20
  propaganda
• 9:21
  here
• 9:22
  because
• 9:22
  that
• 9:23
  was
• 9:23
  the
• 9:23
  line
• 9:24
  of
• 9:24
  reasoning
• 9:24
  that
• 9:24
  they
• 9:25
  pushed
• 9:25
  for
• 9:25
  the
• 9:25
  last
• 9:26
  two
• 9:26
  years
• 9:26
  or
• 9:27
  so
• 9:27
  that
• 9:27
  this
• 9:28
  is
• 9:28
  the
• 9:28
  problem.
• 9:29
  And
• 9:30
  to
• 9:30
  get
• 9:30
  something
• 9:30
  out
• 9:31
  of
• 9:31
  the
• 9:31
  way
• 9:31
  up
• 9:32
  front,
• 9:32
  there
• 9:33
  is
• 9:33
  a
• 9:33
  role
• 9:33
  to
• 9:34
  play
• 9:34
  for
• 9:34
  the
• 9:34
  regulator
• 9:35
  and
• 9:35
  that's
• 9:35
  in
• 9:35
  product
• 9:36
  safety
• 9:37
  and
• 9:39
  keeping
• 9:39
  everything
• 9:39
  in
• 9:40
  line
• 9:40
  with
• 9:40
  the
• 9:40
  law.
• 9:41
  I
• 9:42
  think
• 9:42
  we
• 9:42
  don't
• 9:42
  have
• 9:42
  to
• 9:42
  discuss
• 9:43
  about
• 9:43
  this.
• 9:44
  Dangerous
• 9:45
  products
• 9:45
  shouldn't
• 9:45
  be
• 9:46
  sold
• 9:46
  in
• 9:46
  the
• 9:46
  eu.
• 9:48
  No
• 9:48
  question
• 9:49
  about
• 9:49
  this.
• 9:49
  Also
• 9:50
  IP
• 9:51
  problems
• 9:51
  and
• 9:52
  all
• 9:52
  these
• 9:52
  other
• 9:52
  things
• 9:53
  where
• 9:54
  it's
• 9:54
  about
• 9:54
  compliance.
• 9:57
  It
• 9:57
  makes
• 9:57
  nothing
• 9:58
  but
• 9:58
  sense
• 9:59
  for
• 9:59
  the
• 9:59
  regulator
• 10:00
  to
• 10:00
  make
• 10:00
  sure
• 10:01
  that
• 10:01
  this
• 10:01
  is
• 10:02
  happening.
• 10:03
  So
• 10:04
  we
• 10:04
  shouldn't
• 10:04
  talk
• 10:04
  about
• 10:05
  this
• 10:05
  because
• 10:05
  it's
• 10:06
  obvious
• 10:06
  and
• 10:08
  everything
• 10:08
  that's
• 10:09
  happening
• 10:09
  there
• 10:10
  should
• 10:10
  happen.
• 10:11
  So.
• 10:12
  But
• 10:13
  if
• 10:13
  it
• 10:13
  comes
• 10:13
  to,
• 10:14
  to
• 10:14
  be.
• 10:14
  Fair
• 10:14
  is
• 10:15
  not
• 10:15
  happening
• 10:15
  in
• 10:16
  a
• 10:16
  way.
• 10:16
  Because
• 10:17
  there's
• 10:17
  a
• 10:17
  lot
• 10:17
  back
• 10:18
  to
• 10:18
  these.
• 10:18
  12
• 10:18
  million
• 10:19
  parcels
• 10:19
  a
• 10:20
  day
• 10:20
  that
• 10:20
  can't
• 10:20
  be
• 10:21
  checked
• 10:21
  over.
• 10:22
  But
• 10:22
  it's
• 10:23
  not
• 10:23
  the
• 10:23
  problem
• 10:23
  of
• 10:23
  Shein
• 10:24
  and
• 10:24
  Temu,
• 10:25
  it's
• 10:25
  a
• 10:25
  problem
• 10:25
  probably
• 10:26
  also
• 10:26
  of
• 10:26
  Amazon
• 10:27
  Marketplace
• 10:28
  and.
• 10:29
  And
• 10:29
  we
• 10:29
  just
• 10:30
  bought
• 10:30
  something
• 10:30
  from
• 10:31
  a
• 10:31
  physical
• 10:32
  retail
• 10:32
  store
• 10:32
  that.
• 10:34
  Some
• 10:35
  electric
• 10:35
  thing
• 10:36
  from
• 10:37
  China
• 10:37
  that
• 10:38
  looked
• 10:38
  pretty
• 10:38
  dangerous
• 10:39
  after
• 10:39
  using
• 10:39
  it
• 10:40
  two,
• 10:40
  three
• 10:40
  times.
• 10:40
  And
• 10:41
  that
• 10:41
  was
• 10:41
  just
• 10:41
  a
• 10:41
  physical
• 10:42
  store.
• 10:42
  So
• 10:43
  it's
• 10:43
  a
• 10:43
  general
• 10:43
  problem.
• 10:47
  But
• 10:48
  that's
• 10:48
  what
• 10:48
  we
• 10:48
  are
• 10:48
  talking
• 10:49
  about.
• 10:49
  We
• 10:49
  are
• 10:49
  talking
• 10:49
  about
• 10:50
  for
• 10:50
  example
• 10:50
  customs.
• 10:51
  And
• 10:52
  the
• 10:52
  problem
• 10:52
  with
• 10:53
  customs
• 10:53
  is
• 10:54
  it's,
• 10:55
  I
• 10:55
  think
• 10:55
  around,
• 10:55
  I'm
• 10:56
  not
• 10:56
  so
• 10:56
  sure,
• 10:56
  but
• 10:57
  I
• 10:57
  think
• 10:57
  it's
• 10:57
  around
• 10:57
  13%
• 10:58
  on
• 10:58
  average.
• 10:59
  We're
• 11:00
  talking
• 11:00
  about
• 11:01
  that
• 11:02
  TAMU
• 11:02
  or
• 11:02
  SHEIN
• 11:03
  have
• 11:03
  to
• 11:03
  pay
• 11:04
  once
• 11:04
  these
• 11:04
  €150
• 11:08
  threshold
• 11:09
  is
• 11:10
  away.
• 11:11
  So
• 11:11
  what's
• 11:12
  the
• 11:12
  problem?
• 11:13
  I
• 11:13
  think
• 11:13
  they
• 11:13
  already
• 11:14
  raised
• 11:14
  prices
• 11:15
  or
• 11:15
  doubled
• 11:16
  the
• 11:16
  prices
• 11:17
  on
• 11:17
  many
• 11:18
  products.
• 11:18
  They
• 11:19
  can
• 11:19
  just
• 11:19
  swallow
• 11:20
  the
• 11:20
  13%
• 11:20
  and
• 11:21
  that's
• 11:21
  it.
• 11:22
  So
• 11:23
  that
• 11:24
  won't
• 11:24
  change
• 11:25
  anything.
• 11:26
  And.
• 11:29
  What
• 11:29
  will
• 11:29
  change
• 11:30
  something
• 11:30
  is
• 11:30
  that
• 11:31
  probably
• 11:32
  our
• 11:33
  processes
• 11:34
  are
• 11:34
  not
• 11:34
  prepared
• 11:35
  to
• 11:35
  do
• 11:36
  this.
• 11:36
  These
• 11:36
  €150
• 11:38
  threshold
• 11:39
  wasn't
• 11:40
  there
• 11:40
  to
• 11:40
  accommodate
• 11:41
  she
• 11:42
  and
• 11:42
  Temu,
• 11:42
  AliExpress.
• 11:45
  And
• 11:45
  all
• 11:45
  these
• 11:45
  other
• 11:46
  companies.
• 11:46
  It
• 11:46
  was
• 11:47
  there
• 11:47
  because
• 11:48
  we
• 11:48
  weren't
• 11:49
  able
• 11:49
  to
• 11:49
  check
• 11:49
  all
• 11:50
  these
• 11:50
  parcels
• 11:51
  and
• 11:52
  because
• 11:52
  we
• 11:53
  have
• 11:53
  not
• 11:53
  digital
• 11:54
  processes,
• 11:55
  but
• 11:55
  we
• 11:55
  have
• 11:56
  probably
• 11:57
  still
• 11:57
  a
• 11:57
  lot
• 11:57
  of
• 11:58
  stuff
• 11:58
  happening
• 11:58
  on
• 11:58
  paper.
• 11:59
  So.
• 12:02
  I
• 12:02
  have
• 12:02
  no
• 12:02
  idea
• 12:02
  what
• 12:03
  happens
• 12:04
  once
• 12:04
  the
• 12:05
  customs
• 12:05
  have
• 12:06
  to
• 12:06
  check
• 12:06
  every
• 12:06
  parcel
• 12:07
  that
• 12:07
  comes
• 12:07
  in
• 12:07
  there
• 12:09
  and
• 12:09
  it
• 12:09
  probably
• 12:10
  will
• 12:10
  hit
• 12:10
  lots
• 12:11
  of
• 12:11
  people
• 12:11
  who
• 12:11
  are
• 12:12
  not
• 12:12
  from
• 12:12
  Temu
• 12:13
  and
• 12:13
  she
• 12:13
  and
• 12:13
  sending
• 12:14
  in
• 12:14
  parcels
• 12:14
  and
• 12:15
  packages
• 12:16
  and
• 12:18
  well.
• 12:18
  This
• 12:18
  is
• 12:18
  really
• 12:18
  one
• 12:19
  of
• 12:19
  the
• 12:19
  things
• 12:19
  how
• 12:19
  to
• 12:20
  really
• 12:21
  enforce
• 12:21
  it,
• 12:21
  as
• 12:22
  you
• 12:22
  say,
• 12:22
  because
• 12:22
  the
• 12:23
  flood
• 12:23
  of
• 12:23
  parcels
• 12:24
  will
• 12:24
  just
• 12:24
  stay
• 12:25
  the
• 12:25
  same,
• 12:25
  I
• 12:26
  guess.
• 12:26
  Yeah,
• 12:27
  right.
• 12:27
  But
• 12:28
  I
• 12:28
  mean
• 12:28
  everyone's
• 12:29
  been
• 12:29
  talking
• 12:29
  about
• 12:30
  this
• 12:31
  €150
• 12:32
  threshold.
• 12:33
  I
• 12:33
  saw
• 12:33
  that
• 12:33
  like
• 12:34
  all
• 12:34
  over,
• 12:35
  all
• 12:35
  over
• 12:35
  LinkedIn
• 12:35
  as
• 12:36
  well.
• 12:36
  There
• 12:36
  were
• 12:36
  lots
• 12:36
  of
• 12:37
  posts
• 12:37
  by
• 12:39
  high
• 12:39
  profile
• 12:40
  retailers,
• 12:40
  for
• 12:41
  example,
• 12:41
  asking
• 12:42
  for
• 12:42
  this
• 12:42
  threshold
• 12:43
  to
• 12:43
  fall.
• 12:44
  And
• 12:45
  yeah,
• 12:45
  I
• 12:46
  think
• 12:46
  also
• 12:47
  at
• 12:47
  least
• 12:47
  the
• 12:48
  German
• 12:48
  association
• 12:49
  for
• 12:49
  Trade.
• 12:51
  Has
• 12:52
  published
• 12:53
  a
• 12:53
  quite
• 12:54
  triumphant
• 12:55
  press
• 12:55
  release,
• 12:55
  I
• 12:56
  think
• 12:56
  when
• 12:56
  that
• 12:56
  came
• 12:57
  out
• 12:57
  and
• 12:57
  saying,
• 12:57
  yeah,
• 12:58
  now
• 12:58
  this
• 12:58
  is
• 12:58
  what
• 12:58
  we
• 12:59
  have
• 12:59
  been
• 12:59
  fighting
• 12:59
  for.
• 13:01
  And
• 13:01
  now
• 13:02
  you
• 13:02
  come
• 13:02
  along
• 13:02
  and
• 13:03
  say,
• 13:03
  yeah,
• 13:03
  it
• 13:03
  won't
• 13:04
  really
• 13:04
  make
• 13:04
  any
• 13:05
  difference.
• 13:05
  So
• 13:06
  what
• 13:06
  is
• 13:06
  this?
• 13:07
  I
• 13:08
  mean,
• 13:08
  I
• 13:08
  used
• 13:09
  the
• 13:09
  word
• 13:09
  propaganda
• 13:10
  and
• 13:10
  I
• 13:10
  did
• 13:11
  this
• 13:11
  on
• 13:11
  purpose
• 13:11
  because
• 13:12
  like,
• 13:13
  for
• 13:13
  example,
• 13:14
  one
• 13:14
  of
• 13:14
  the
• 13:15
  urban
• 13:16
  myths
• 13:16
  that
• 13:17
  those
• 13:17
  people
• 13:18
  have
• 13:18
  been
• 13:18
  pushing
• 13:18
  was
• 13:19
  that
• 13:19
  Shein
• 13:20
  and
• 13:20
  Tamil
• 13:20
  were
• 13:21
  splitting
• 13:22
  packages
• 13:23
  to
• 13:23
  come
• 13:23
  below
• 13:24
  the.
• 13:25
  €150.
• 13:27
  And
• 13:28
  that
• 13:28
  never
• 13:28
  was
• 13:28
  true.
• 13:29
  I
• 13:29
  mean
• 13:29
  that
• 13:30
  might
• 13:30
  have
• 13:30
  been
• 13:30
  true
• 13:31
  in
• 13:31
  several.
• 13:34
  Separate
• 13:34
  instances,
• 13:35
  but
• 13:37
  as
• 13:37
  far
• 13:37
  as
• 13:37
  I
• 13:38
  know,
• 13:38
  the
• 13:38
  average
• 13:39
  order
• 13:39
  value
• 13:40
  for
• 13:40
  them
• 13:41
  was
• 13:41
  always
• 13:41
  below
• 13:43
  €50,
• 13:44
  let
• 13:44
  it
• 13:45
  be
• 13:45
  €100.
• 13:46
  So
• 13:47
  twice
• 13:47
  of
• 13:47
  that.
• 13:48
  There
• 13:48
  weren't
• 13:49
  much
• 13:49
  packages
• 13:50
  above
• 13:50
  €150.
• 13:52
  So
• 13:52
  why
• 13:53
  splitting
• 13:53
  them?
• 13:53
  That
• 13:54
  never
• 13:54
  really
• 13:54
  made
• 13:55
  any
• 13:55
  sense.
• 13:55
  It
• 13:56
  might
• 13:57
  make
• 13:57
  sense
• 13:57
  for
• 13:58
  AliExpress,
• 13:59
  when
• 13:59
  I
• 14:00
  buy
• 14:00
  something
• 14:01
  more
• 14:01
  valuable
• 14:02
  because
• 14:02
  they
• 14:03
  sell
• 14:03
  stuff
• 14:03
  that's
• 14:05
  one
• 14:05
  thing
• 14:05
  costs
• 14:06
  more
• 14:06
  than
• 14:06
  €150.
• 14:08
  But
• 14:08
  how
• 14:08
  do
• 14:08
  I
• 14:08
  split
• 14:09
  a
• 14:09
  laptop?
• 14:10
  Yeah,
• 14:10
  I
• 14:10
  can
• 14:11
  declare
• 14:11
  it
• 14:11
  wrongly.
• 14:12
  I
• 14:12
  can
• 14:12
  declare
• 14:13
  a
• 14:13
  laptop
• 14:14
  that's
• 14:14
  €1500
• 14:16
  for
• 14:16
  140
• 14:17
  things
• 14:17
  like
• 14:18
  this
• 14:18
  probably
• 14:18
  also
• 14:19
  happen.
• 14:20
  But
• 14:20
  you
• 14:20
  mentioned
• 14:21
  the
• 14:21
  number
• 14:21
  of
• 14:21
  packages.
• 14:23
  Is
• 14:23
  that
• 14:23
  happening
• 14:24
  in
• 14:24
  certain
• 14:24
  instances?
• 14:25
  Yeah,
• 14:26
  might
• 14:26
  be.
• 14:26
  Is
• 14:27
  it
• 14:27
  happening
• 14:27
  on
• 14:27
  a
• 14:28
  systemic
• 14:28
  scale?
• 14:28
  That's
• 14:29
  really
• 14:29
  a
• 14:29
  problem.
• 14:31
  I
• 14:31
  doubt
• 14:31
  it.
• 14:33
  And
• 14:33
  the
• 14:33
  other
• 14:33
  question
• 14:34
  was
• 14:34
  always
• 14:35
  tax
• 14:35
  evasion.
• 14:36
  Yeah,
• 14:37
  that's
• 14:37
  one
• 14:37
  thing
• 14:38
  is
• 14:38
  this
• 14:38
  customs
• 14:39
  thing,
• 14:39
  it's
• 14:40
  13%.
• 14:41
  I
• 14:41
  think
• 14:41
  they
• 14:41
  are
• 14:41
  happy
• 14:42
  to
• 14:42
  pay
• 14:42
  these
• 14:42
  13%
• 14:43
  if
• 14:43
  it's
• 14:44
  insured,
• 14:44
  that
• 14:44
  it
• 14:45
  goes
• 14:45
  quickly
• 14:46
  through
• 14:46
  customs.
• 14:49
  But
• 14:49
  the
• 14:49
  other
• 14:49
  thing
• 14:49
  was
• 14:50
  tax
• 14:50
  evasion.
• 14:51
  They
• 14:51
  are
• 14:51
  not
• 14:52
  really
• 14:53
  paying
• 14:54
  the
• 14:54
  value
• 14:54
  added
• 14:54
  tax
• 14:55
  they
• 14:55
  are
• 14:55
  supposed
• 14:56
  to
• 14:56
  pay.
• 14:57
  And
• 14:57
  that's
• 14:58
  actually
• 14:58
  pretty
• 14:59
  easy
• 14:59
  to
• 15:00
  evaluate
• 15:01
  this
• 15:01
  claim
• 15:02
  because
• 15:03
  you
• 15:03
  have
• 15:03
  the
• 15:03
  numbers
• 15:04
  of
• 15:04
  packages.
• 15:06
  Rough
• 15:07
  number
• 15:07
  at
• 15:07
  least,
• 15:08
  and
• 15:08
  you
• 15:08
  have
• 15:09
  the
• 15:09
  average
• 15:09
  order
• 15:09
  value.
• 15:10
  So
• 15:11
  if
• 15:11
  you
• 15:11
  multiply
• 15:12
  this,
• 15:12
  you
• 15:12
  have
• 15:12
  a
• 15:13
  rough
• 15:13
  number
• 15:13
  of
• 15:14
  revenue
• 15:14
  and
• 15:15
  then
• 15:15
  you
• 15:15
  take
• 15:15
  for
• 15:16
  example
• 15:16
  for
• 15:16
  Germany,
• 15:17
  19%.
• 15:18
  Then
• 15:18
  you
• 15:19
  know
• 15:19
  how
• 15:19
  much.
• 15:21
  At
• 15:22
  least
• 15:22
  the
• 15:22
  ballpark
• 15:23
  number,
• 15:23
  how
• 15:23
  much
• 15:23
  VAT
• 15:24
  we
• 15:24
  should
• 15:25
  get.
• 15:26
  And
• 15:27
  if
• 15:27
  that
• 15:27
  would
• 15:28
  be
• 15:28
  way,
• 15:28
  way
• 15:29
  below
• 15:29
  what
• 15:29
  people
• 15:30
  would
• 15:30
  expect,
• 15:31
  then
• 15:31
  probably
• 15:31
  we
• 15:32
  would
• 15:32
  have
• 15:32
  heard
• 15:32
  about
• 15:33
  it
• 15:33
  a
• 15:33
  long
• 15:34
  ago.
• 15:34
  We
• 15:35
  never
• 15:35
  hit
• 15:35
  any
• 15:35
  numbers
• 15:36
  about
• 15:36
  this.
• 15:37
  And
• 15:37
  that's
• 15:37
  probably
• 15:38
  because
• 15:38
  everybody
• 15:39
  knows
• 15:39
  there
• 15:40
  are
• 15:40
  irregularities
• 15:41
  on
• 15:42
  single
• 15:42
  instances.
• 15:43
  But
• 15:43
  this
• 15:44
  not
• 15:44
  a
• 15:44
  systematic
• 15:45
  problem,
• 15:45
  not.
• 15:46
  On
• 15:46
  a
• 15:46
  systemic
• 15:47
  scale.
• 15:47
  Yes,
• 15:48
  I
• 15:48
  would
• 15:48
  agree.
• 15:49
  And
• 15:49
  I
• 15:49
  think
• 15:49
  this
• 15:49
  is
• 15:50
  what
• 15:50
  we
• 15:50
  also
• 15:50
  saw.
• 15:51
  The
• 15:51
  EU
• 15:52
  in
• 15:52
  2021
• 15:53
  enforced
• 15:53
  the
• 15:53
  laws
• 15:54
  about
• 15:55
  platforms,
• 15:56
  that
• 15:56
  platforms
• 15:57
  had
• 15:57
  to.
• 15:59
  Make
• 15:59
  the
• 15:59
  retailers
• 15:59
  pay
• 16:00
  vat,
• 16:00
  basically
• 16:01
  vat,
• 16:02
  the
• 16:02
  big
• 16:02
  VAT
• 16:02
  reform.
• 16:03
  And
• 16:04
  we
• 16:04
  did
• 16:04
  see
• 16:05
  some
• 16:05
  drop
• 16:06
  in
• 16:06
  Chinese
• 16:07
  online
• 16:07
  sales
• 16:07
  when
• 16:08
  that
• 16:08
  came
• 16:08
  along,
• 16:08
  but.
• 16:12
  It
• 16:12
  wasn't
• 16:12
  long
• 16:12
  term.
• 16:12
  It
• 16:13
  just
• 16:13
  didn't
• 16:13
  take
• 16:13
  them
• 16:14
  very
• 16:14
  long
• 16:14
  to
• 16:14
  adjust
• 16:15
  to
• 16:15
  that.
• 16:16
  And
• 16:16
  now
• 16:16
  they
• 16:16
  have
• 16:16
  just
• 16:17
  included
• 16:17
  the
• 16:17
  VAT
• 16:18
  into
• 16:18
  their
• 16:18
  calculations
• 16:19
  and
• 16:19
  they're
• 16:20
  back
• 16:20
  stronger
• 16:20
  than
• 16:21
  ever.
• 16:21
  So
• 16:22
  might
• 16:22
  be
• 16:23
  just
• 16:23
  the
• 16:23
  same
• 16:23
  thing
• 16:24
  happening
• 16:24
  next
• 16:24
  year.
• 16:25
  And
• 16:26
  the
• 16:26
  real
• 16:26
  problem
• 16:27
  is
• 16:28
  this
• 16:29
  problem
• 16:29
  is
• 16:29
  the
• 16:30
  fact
• 16:30
  these
• 16:30
  companies,
• 16:32
  Chinese
• 16:32
  companies,
• 16:32
  are
• 16:33
  very
• 16:34
  well
• 16:34
  equipped
• 16:34
  for
• 16:36
  optimizing
• 16:36
  towards
• 16:37
  regulation.
• 16:38
  Yeah.
• 16:38
  You
• 16:38
  throw
• 16:39
  a
• 16:39
  new
• 16:39
  law
• 16:39
  at
• 16:39
  them,
• 16:40
  they
• 16:40
  just
• 16:40
  comply.
• 16:41
  And
• 16:42
  so
• 16:43
  that's
• 16:43
  also
• 16:44
  a
• 16:44
  problem
• 16:44
  if
• 16:45
  you
• 16:45
  think
• 16:45
  you
• 16:45
  can
• 16:46
  stop
• 16:46
  them
• 16:46
  with
• 16:46
  this.
• 16:47
  And
• 16:48
  the
• 16:48
  other
• 16:48
  thing
• 16:48
  is
• 16:49
  TEMU
• 16:50
  announced
• 16:50
  at
• 16:50
  the
• 16:51
  beginning
• 16:51
  of
• 16:51
  this
• 16:51
  year
• 16:52
  that
• 16:53
  sometime
• 16:53
  in
• 16:53
  2025
• 16:54
  they
• 16:55
  want
• 16:55
  to
• 16:56
  deliver
• 16:56
  80%
• 16:58
  of
• 16:58
  the
• 16:58
  orders
• 16:59
  locally.
• 17:00
  Yeah.
• 17:01
  So
• 17:01
  this
• 17:01
  is
• 17:02
  merchandise
• 17:02
  that
• 17:03
  have
• 17:03
  been
• 17:03
  imported
• 17:04
  through
• 17:04
  the
• 17:04
  regular
• 17:05
  processes.
• 17:07
  In
• 17:07
  all
• 17:08
  the
• 17:08
  ways
• 17:09
  how
• 17:10
  all
• 17:10
  types
• 17:11
  of
• 17:11
  products
• 17:11
  come
• 17:12
  into
• 17:12
  the
• 17:12
  eu.
• 17:14
  And
• 17:15
  yeah,
• 17:16
  then
• 17:17
  it's
• 17:17
  more
• 17:17
  or
• 17:17
  less
• 17:18
  game
• 17:18
  over.
• 17:18
  Yeah,
• 17:18
  that's
• 17:19
  just
• 17:19
  a
• 17:19
  normal
• 17:21
  seller
• 17:21
  that
• 17:21
  sells
• 17:22
  stuff
• 17:22
  through
• 17:23
  normal
• 17:23
  channels.
• 17:24
  Hopefully
• 17:25
  all
• 17:25
  the
• 17:26
  stuff
• 17:26
  they
• 17:26
  are
• 17:26
  selling
• 17:27
  was
• 17:27
  inspected.
• 17:28
  Like
• 17:29
  everything
• 17:30
  that
• 17:30
  comes
• 17:30
  in
• 17:30
  the
• 17:31
  EU
• 17:31
  is
• 17:31
  supposed
• 17:31
  to
• 17:31
  be
• 17:32
  inspected.
• 17:33
  And
• 17:33
  then
• 17:34
  all
• 17:34
  these
• 17:34
  little
• 17:35
  parcels
• 17:35
  and
• 17:36
  packages
• 17:36
  that
• 17:36
  we
• 17:37
  don't
• 17:37
  want
• 17:37
  to
• 17:38
  bring
• 17:39
  on
• 17:39
  an
• 17:39
  individual
• 17:40
  basis
• 17:40
  into
• 17:41
  the
• 17:41
  EU
• 17:41
  because
• 17:42
  it's
• 17:42
  also
• 17:42
  bad
• 17:42
  for
• 17:43
  the
• 17:43
  environment,
• 17:44
  no
• 17:44
  matter
• 17:46
  how
• 17:46
  much
• 17:46
  customs
• 17:47
  and
• 17:47
  taxes
• 17:48
  they
• 17:48
  pay.
• 17:49
  And
• 17:49
  probably
• 17:50
  Temo
• 17:50
  also
• 17:50
  would
• 17:51
  like
• 17:52
  to
• 17:52
  do
• 17:52
  local
• 17:53
  warehouse
• 17:53
  things.
• 17:56
  They
• 17:56
  like
• 17:56
  it
• 17:57
  better
• 17:57
  than
• 17:58
  sending
• 17:58
  all
• 17:58
  these
• 17:59
  packages.
• 18:01
  At
• 18:01
  this
• 18:02
  point.
• 18:02
  We
• 18:02
  have
• 18:02
  to
• 18:02
  find
• 18:03
  new
• 18:03
  solutions.
• 18:05
  And
• 18:05
  I'm
• 18:05
  not
• 18:05
  sure
• 18:06
  how
• 18:06
  much
• 18:06
  of
• 18:06
  these
• 18:06
  80%
• 18:07
  is
• 18:07
  still
• 18:08
  is
• 18:08
  already
• 18:08
  reality.
• 18:11
  They
• 18:11
  don't
• 18:11
  want
• 18:11
  to
• 18:12
  tell
• 18:12
  me.
• 18:13
  So.
• 18:15
  Maybe
• 18:15
  they
• 18:15
  are
• 18:16
  far
• 18:16
  off,
• 18:16
  but
• 18:16
  then
• 18:17
  they
• 18:17
  are
• 18:17
  there
• 18:17
  next
• 18:18
  year.
• 18:18
  But
• 18:18
  what
• 18:19
  we
• 18:19
  have
• 18:19
  seen
• 18:20
  in
• 18:20
  the
• 18:20
  us,
• 18:21
  once.
• 18:23
  Trump
• 18:24
  terminated
• 18:24
  the
• 18:25
  minimus
• 18:25
  the
• 18:25
  next
• 18:26
  day.
• 18:26
  I
• 18:26
  have
• 18:27
  a
• 18:27
  nice
• 18:27
  screenshot
• 18:28
  from
• 18:28
  that.
• 18:28
  All
• 18:29
  the
• 18:29
  searches
• 18:30
  on
• 18:31
  TEMU
• 18:32
  in
• 18:32
  the
• 18:32
  US
• 18:33
  turned
• 18:33
  up
• 18:34
  local
• 18:35
  search
• 18:35
  results,
• 18:36
  stuff
• 18:36
  that
• 18:37
  was
• 18:37
  delivered
• 18:38
  locally.
• 18:38
  And
• 18:39
  so
• 18:40
  that
• 18:40
  will
• 18:40
  be
• 18:40
  happening
• 18:41
  here
• 18:41
  too.
• 18:42
  So
• 18:44
  that's
• 18:44
  the
• 18:44
  reason
• 18:44
  why
• 18:45
  I
• 18:45
  don't
• 18:45
  think
• 18:45
  that
• 18:46
  will
• 18:46
  bring
• 18:46
  much
• 18:47
  change.
• 18:48
  Yeah,
• 18:48
  that
• 18:48
  was
• 18:49
  really.
• 18:49
  That's
• 18:50
  a
• 18:50
  good
• 18:50
  point
• 18:50
  you're
• 18:50
  making.
• 18:51
  How
• 18:52
  little
• 18:53
  the
• 18:53
  Chinese
• 18:54
  players
• 18:54
  were
• 18:54
  affected
• 18:55
  by
• 18:55
  whatever
• 18:55
  Trump
• 18:56
  threw
• 18:56
  at
• 18:56
  them
• 18:56
  in
• 18:56
  the
• 18:57
  us
• 18:58
  they
• 18:58
  didn't
• 18:59
  much
• 18:59
  care
• 18:59
  about
• 18:59
  the
• 18:59
  de
• 19:00
  minimis,
• 19:00
  they
• 19:00
  didn't
• 19:00
  even
• 19:01
  much
• 19:01
  care
• 19:01
  about
• 19:01
  the
• 19:01
  high
• 19:02
  tariffs.
• 19:03
  So
• 19:03
  I
• 19:03
  think
• 19:04
  they're
• 19:04
  now
• 19:04
  up
• 19:04
  to
• 19:04
  what,
• 19:05
  54
• 19:06
  or
• 19:06
  something
• 19:06
  in
• 19:06
  the
• 19:06
  US
• 19:07
  so
• 19:08
  I
• 19:08
  don't
• 19:08
  think
• 19:08
  they
• 19:08
  will
• 19:09
  even
• 19:09
  break
• 19:10
  a
• 19:10
  sweat
• 19:10
  when
• 19:10
  dealing
• 19:11
  with
• 19:11
  the
• 19:11
  13
• 19:12
  or
• 19:12
  17.
• 19:12
  I
• 19:12
  think
• 19:13
  the
• 19:13
  150%
• 19:14
  was
• 19:14
  a
• 19:14
  little
• 19:14
  bit
• 19:15
  too.
• 19:15
  Less,
• 19:15
  too
• 19:15
  much.
• 19:16
  That
• 19:16
  was
• 19:16
  a
• 19:16
  bit
• 19:16
  too
• 19:17
  much.
• 19:17
  But
• 19:17
  that
• 19:17
  didn't
• 19:18
  last
• 19:18
  very
• 19:18
  long.
• 19:18
  And
• 19:19
  that's
• 19:19
  think
• 19:19
  now
• 19:19
  they're
• 19:19
  down
• 19:19
  to
• 19:20
  54.
• 19:20
  So.
• 19:21
  And
• 19:21
  that
• 19:21
  doesn't
• 19:21
  seem
• 19:22
  to
• 19:22
  be
• 19:22
  much
• 19:22
  of
• 19:22
  a
• 19:22
  problem.
• 19:23
  So.
• 19:24
  Yeah.
• 19:24
  Okay,
• 19:25
  so
• 19:25
  is
• 19:25
  there
• 19:25
  anything
• 19:26
  that
• 19:26
  we
• 19:26
  can
• 19:26
  throw
• 19:27
  at
• 19:27
  them
• 19:27
  that
• 19:27
  will,
• 19:28
  you
• 19:28
  know,
• 19:28
  keep
• 19:29
  them
• 19:29
  out?
• 19:29
  Because
• 19:29
  this
• 19:30
  is
• 19:30
  what
• 19:30
  I
• 19:30
  keep
• 19:30
  hearing
• 19:31
  from
• 19:32
  local
• 19:33
  or
• 19:33
  from
• 19:33
  EU
• 19:34
  retailers
• 19:35
  and
• 19:35
  brands
• 19:35
  is
• 19:36
  we
• 19:36
  have
• 19:36
  to
• 19:36
  keep
• 19:36
  them
• 19:36
  out.
• 19:37
  This
• 19:37
  is.
• 19:38
  This
• 19:38
  is
• 19:38
  not
• 19:38
  our
• 19:39
  business.
• 19:39
  We
• 19:39
  don't
• 19:40
  want
• 19:40
  them
• 19:40
  here.
• 19:41
  The
• 19:41
  customers
• 19:42
  don't
• 19:42
  agree,
• 19:42
  obviously,
• 19:43
  because
• 19:44
  the
• 19:44
  numbers
• 19:44
  are
• 19:45
  growing
• 19:45
  and
• 19:45
  growing
• 19:45
  and
• 19:46
  growing.
• 19:46
  But
• 19:47
  is
• 19:47
  there
• 19:47
  anything
• 19:47
  that
• 19:47
  we
• 19:48
  can
• 19:48
  do
• 19:49
  to
• 19:49
  keep
• 19:49
  them?
• 19:50
  Yeah,
• 19:50
  I
• 19:51
  mean,
• 19:51
  we
• 19:51
  are
• 19:51
  in
• 19:51
  a
• 19:51
  market
• 19:52
  economy,
• 19:52
  so
• 19:53
  that
• 19:54
  means
• 19:54
  competition
• 19:55
  and
• 19:55
  we
• 19:55
  have
• 19:55
  to
• 19:55
  react
• 19:56
  to
• 19:56
  competition
• 19:57
  and
• 19:58
  just
• 19:58
  hoping
• 19:59
  that
• 19:59
  politics
• 20:00
  will
• 20:00
  solve
• 20:00
  this
• 20:00
  problem.
• 20:02
  I'm
• 20:02
  not
• 20:02
  sure.
• 20:02
  That
• 20:03
  probably
• 20:04
  won't
• 20:04
  be
• 20:04
  a
• 20:05
  solution.
• 20:05
  So
• 20:05
  we
• 20:05
  have
• 20:06
  to
• 20:06
  find
• 20:06
  different
• 20:07
  ways.
• 20:07
  We
• 20:07
  have
• 20:08
  to
• 20:08
  learn
• 20:08
  from
• 20:08
  them.
• 20:09
  And
• 20:10
  we
• 20:10
  also
• 20:10
  have
• 20:11
  to
• 20:11
  understand
• 20:12
  that
• 20:13
  it's.
• 20:14
  Temu
• 20:15
  and
• 20:15
  Shein
• 20:16
  are
• 20:16
  just
• 20:16
  the
• 20:17
  first
• 20:17
  ones
• 20:17
  to
• 20:17
  arrive.
• 20:19
  Yeah,
• 20:20
  AliExpress
• 20:20
  was
• 20:21
  here
• 20:21
  a
• 20:21
  long
• 20:21
  time
• 20:22
  ago
• 20:22
  and
• 20:22
  we
• 20:22
  never
• 20:23
  really
• 20:23
  noticed
• 20:23
  them.
• 20:25
  I'm
• 20:26
  not
• 20:26
  sure
• 20:26
  why.
• 20:28
  I'm
• 20:28
  not
• 20:28
  sure
• 20:28
  why
• 20:29
  AliExpress
• 20:30
  hasn't.
• 20:32
  Wasn't
• 20:32
  able
• 20:32
  to
• 20:33
  become
• 20:33
  the
• 20:33
  TEMU
• 20:34
  of
• 20:34
  today
• 20:35
  because.
• 20:35
  Well,
• 20:35
  they
• 20:36
  are
• 20:36
  working
• 20:36
  on
• 20:37
  it.
• 20:37
  They
• 20:37
  are
• 20:38
  working
• 20:38
  on
• 20:38
  it.
• 20:38
  I
• 20:38
  just.
• 20:41
  Small.
• 20:41
  Yeah,
• 20:41
  it's
• 20:42
  less.
• 20:42
  But
• 20:42
  if
• 20:43
  you
• 20:43
  look
• 20:43
  at
• 20:43
  the
• 20:45
  transparency
• 20:45
  reports
• 20:46
  that
• 20:46
  they
• 20:46
  now
• 20:46
  are
• 20:47
  offering
• 20:47
  for
• 20:47
  the
• 20:47
  eu,
• 20:48
  they
• 20:48
  are
• 20:48
  also
• 20:49
  growing
• 20:49
  quite
• 20:49
  strongly,
• 20:50
  especially
• 20:50
  in
• 20:50
  Southern
• 20:51
  Europe,
• 20:51
  so.
• 20:52
  Exactly.
• 20:52
  That's
• 20:53
  also
• 20:53
  an
• 20:53
  interesting
• 20:54
  thing
• 20:54
  that
• 20:54
  when
• 20:54
  Chinese
• 20:55
  are
• 20:55
  coming
• 20:55
  to
• 20:56
  Europe,
• 20:56
  they
• 20:56
  have
• 20:56
  firstly
• 20:57
  focus
• 20:58
  on
• 20:58
  Italy
• 20:58
  and
• 20:59
  Spain
• 21:00
  and
• 21:00
  not
• 21:00
  so
• 21:01
  much
• 21:01
  on
• 21:01
  the
• 21:01
  Nordics
• 21:02
  or
• 21:02
  on
• 21:03
  Germany
• 21:03
  and.
• 21:05
  But.
• 21:07
  So.
• 21:07
  And
• 21:07
  there's
• 21:08
  more
• 21:08
  to
• 21:08
  come.
• 21:08
  Yeah.
• 21:09
  Because
• 21:10
  when
• 21:10
  I
• 21:10
  was
• 21:10
  the
• 21:11
  first
• 21:11
  time
• 21:12
  at
• 21:12
  Alibaba
• 21:13
  headquarters
• 21:13
  in
• 21:13
  2018
• 21:14
  in
• 21:15
  Hangzhou,
• 21:15
  we
• 21:16
  asked
• 21:16
  them,
• 21:17
  when
• 21:17
  will
• 21:17
  Alibaba
• 21:18
  start
• 21:18
  selling
• 21:19
  stuff
• 21:19
  in
• 21:19
  the
• 21:20
  EU
• 21:21
  on
• 21:21
  a
• 21:22
  bigger
• 21:22
  scale
• 21:22
  than
• 21:23
  AliExpress?
• 21:24
  And
• 21:24
  they
• 21:24
  said
• 21:25
  that
• 21:25
  that's
• 21:25
  not
• 21:25
  really
• 21:26
  interesting
• 21:26
  for
• 21:26
  them
• 21:26
  because
• 21:27
  there
• 21:27
  was
• 21:27
  much
• 21:28
  more
• 21:28
  growth
• 21:28
  in
• 21:29
  China.
• 21:30
  Germany
• 21:31
  is
• 21:31
  pretty
• 21:31
  small
• 21:32
  compared
• 21:32
  to.
• 21:34
  Chinese.
• 21:39
  Business
• 21:40
  and
• 21:41
  in
• 21:42
  Europe,
• 21:42
  it's
• 21:43
  too
• 21:43
  fragmented,
• 21:44
  too
• 21:44
  complicated.
• 21:46
  We.
• 21:46
  We
• 21:47
  stay
• 21:47
  in
• 21:47
  Asia
• 21:48
  or
• 21:48
  we
• 21:48
  stay
• 21:48
  in
• 21:48
  China.
• 21:49
  That
• 21:49
  was
• 21:49
  their
• 21:50
  message
• 21:50
  back
• 21:50
  then.
• 21:51
  And
• 21:52
  now
• 21:53
  we
• 21:53
  have
• 21:53
  two
• 21:54
  things.
• 21:54
  We
• 21:54
  first
• 21:55
  have
• 21:55
  the
• 21:55
  problem
• 21:55
  that
• 21:56
  the
• 21:56
  growth
• 21:56
  in
• 21:56
  China
• 21:57
  is
• 21:57
  no
• 21:57
  longer
• 21:58
  there,
• 21:58
  at
• 21:59
  least
• 21:59
  not
• 21:59
  in
• 21:59
  the
• 21:59
  way
• 22:00
  that
• 22:00
  it
• 22:00
  used
• 22:01
  to
• 22:01
  be.
• 22:02
  And
• 22:02
  the
• 22:02
  other
• 22:02
  thing
• 22:03
  is
• 22:03
  that
• 22:03
  she
• 22:03
  and
• 22:03
  Temu,
• 22:04
  but
• 22:04
  also
• 22:04
  TikTok,
• 22:05
  showed
• 22:06
  there's
• 22:06
  really
• 22:07
  big
• 22:07
  money
• 22:08
  to
• 22:08
  be
• 22:08
  made
• 22:09
  in
• 22:09
  Europe
• 22:10
  despite
• 22:10
  all
• 22:11
  the
• 22:11
  fragmentation
• 22:13
  and
• 22:13
  there's
• 22:13
  no
• 22:13
  competition.
• 22:15
  Nobody
• 22:16
  here
• 22:16
  knows
• 22:16
  what
• 22:17
  to
• 22:17
  do
• 22:17
  against
• 22:17
  them
• 22:18
  except
• 22:19
  relying
• 22:19
  on
• 22:19
  politics.
• 22:21
  And
• 22:22
  that's
• 22:22
  something
• 22:22
  that
• 22:23
  probably
• 22:23
  more
• 22:23
  and
• 22:24
  more
• 22:24
  Chinese
• 22:24
  players
• 22:25
  will
• 22:25
  attract.
• 22:26
  And
• 22:27
  so
• 22:28
  we
• 22:28
  have
• 22:29
  no
• 22:29
  other
• 22:29
  way
• 22:29
  than.
• 22:32
  Start
• 22:32
  Competing
• 22:33
  with
• 22:33
  them
• 22:34
  on
• 22:35
  new
• 22:36
  ideas,
• 22:36
  concepts,
• 22:37
  better
• 22:38
  products,
• 22:38
  better
• 22:39
  services,
• 22:39
  stuff
• 22:39
  like
• 22:40
  this.
• 22:41
  I
• 22:41
  think
• 22:41
  you
• 22:42
  raise
• 22:42
  an
• 22:42
  interesting
• 22:42
  point
• 22:42
  here
• 22:43
  with
• 22:43
  saying
• 22:43
  that
• 22:44
  we
• 22:44
  are
• 22:45
  basically
• 22:45
  leaving
• 22:46
  the
• 22:46
  door
• 22:46
  open
• 22:47
  to
• 22:47
  them
• 22:47
  because
• 22:48
  we
• 22:49
  don't
• 22:49
  have
• 22:49
  real
• 22:50
  competition
• 22:51
  for
• 22:51
  the
• 22:51
  area
• 22:52
  that
• 22:52
  they
• 22:52
  are
• 22:52
  attacking,
• 22:53
  which
• 22:53
  is
• 22:53
  mostly
• 22:55
  low
• 22:55
  to
• 22:55
  maximum
• 22:56
  mid
• 22:56
  price
• 22:57
  areas.
• 22:58
  And
• 22:59
  to
• 22:59
  be
• 22:59
  honest,
• 23:00
  there
• 23:00
  is
• 23:00
  not
• 23:00
  really
• 23:01
  a
• 23:02
  platform
• 23:02
  or
• 23:03
  another
• 23:04
  player
• 23:04
  inside
• 23:05
  the
• 23:05
  EU
• 23:06
  that
• 23:06
  is
• 23:06
  really
• 23:07
  looking
• 23:07
  for
• 23:07
  that
• 23:08
  low
• 23:09
  price
• 23:09
  in
• 23:10
  price
• 23:11
  entry
• 23:11
  area.
• 23:11
  And
• 23:12
  even
• 23:12
  Amazon
• 23:13
  has
• 23:13
  been
• 23:13
  moving
• 23:13
  up
• 23:13
  into
• 23:14
  a
• 23:14
  mid
• 23:14
  size,
• 23:14
  mid
• 23:16
  range
• 23:16
  price
• 23:18
  in
• 23:18
  the
• 23:18
  last
• 23:18
  years.
• 23:19
  So
• 23:20
  have
• 23:20
  you
• 23:20
  just,
• 23:21
  I
• 23:21
  don't
• 23:21
  know,
• 23:22
  left
• 23:23
  this,
• 23:23
  this
• 23:23
  area
• 23:24
  for
• 23:24
  the
• 23:24
  Chinese
• 23:25
  to
• 23:25
  play
• 23:25
  with
• 23:25
  and
• 23:26
  just
• 23:26
  left?
• 23:27
  I
• 23:27
  think
• 23:27
  the
• 23:27
  problem
• 23:27
  is
• 23:28
  even
• 23:28
  bigger
• 23:29
  because
• 23:30
  the
• 23:31
  thinking
• 23:31
  that
• 23:31
  China
• 23:32
  is
• 23:32
  only
• 23:32
  about
• 23:33
  cheap
• 23:33
  stuff
• 23:35
  is
• 23:35
  based
• 23:36
  on
• 23:36
  our
• 23:37
  experience
• 23:37
  from
• 23:37
  the
• 23:38
  last,
• 23:38
  I
• 23:38
  don't
• 23:38
  know,
• 23:38
  50
• 23:39
  years
• 23:39
  or
• 23:39
  so.
• 23:40
  If
• 23:41
  we
• 23:41
  look
• 23:41
  at
• 23:41
  the
• 23:41
  last
• 23:41
  5,000
• 23:42
  years,
• 23:44
  there
• 23:44
  was
• 23:44
  something
• 23:45
  that
• 23:45
  was
• 23:45
  called
• 23:46
  the
• 23:46
  Silk
• 23:46
  Road.
• 23:47
  Why
• 23:48
  was
• 23:48
  the
• 23:48
  Silk
• 23:48
  Road
• 23:49
  called
• 23:49
  Silk
• 23:50
  Road?
• 23:50
  Because
• 23:51
  silk
• 23:51
  came
• 23:52
  out
• 23:52
  of
• 23:52
  China,
• 23:53
  which
• 23:53
  was
• 23:53
  the
• 23:54
  most
• 23:54
  luxurious
• 23:55
  products
• 23:55
  for
• 23:55
  thousands
• 23:56
  of
• 23:56
  years.
• 23:57
  Porcelain
• 23:58
  in
• 23:59
  the
• 23:59
  US
• 23:59
  is
• 23:59
  called
• 24:00
  China
• 24:00
  because
• 24:01
  that
• 24:01
  also
• 24:01
  came
• 24:02
  over
• 24:02
  the
• 24:02
  Silk
• 24:03
  Road.
• 24:04
  Marco
• 24:04
  Polo
• 24:05
  didn't
• 24:06
  go
• 24:06
  to
• 24:06
  China
• 24:07
  because
• 24:07
  he
• 24:07
  wanted
• 24:07
  to
• 24:08
  get
• 24:08
  cheap
• 24:09
  plastic
• 24:09
  stuff,
• 24:10
  but
• 24:10
  because
• 24:11
  it
• 24:11
  was
• 24:11
  the
• 24:12
  richest
• 24:12
  country
• 24:12
  on
• 24:13
  earth
• 24:14
  and
• 24:14
  he
• 24:14
  wanted
• 24:15
  to
• 24:15
  get
• 24:15
  all
• 24:16
  the
• 24:16
  luxurious
• 24:17
  stuff
• 24:17
  from
• 24:17
  there.
• 24:18
  So
• 24:19
  if
• 24:20
  companies
• 24:21
  or
• 24:21
  brands
• 24:21
  that
• 24:22
  think
• 24:22
  today,
• 24:22
  okay,
• 24:23
  we
• 24:23
  don't
• 24:23
  produce
• 24:24
  cheap
• 24:24
  stuff
• 24:25
  so
• 24:25
  we
• 24:26
  are
• 24:26
  safe
• 24:26
  from
• 24:26
  Chinese
• 24:27
  competition,
• 24:28
  they
• 24:29
  probably
• 24:29
  should
• 24:29
  think
• 24:30
  twice
• 24:30
  because
• 24:31
  we
• 24:31
  will
• 24:31
  see
• 24:32
  much
• 24:33
  more
• 24:33
  high
• 24:33
  quality
• 24:34
  stuff
• 24:34
  coming
• 24:34
  out
• 24:35
  of
• 24:35
  China.
• 24:35
  We
• 24:36
  have
• 24:36
  to
• 24:36
  realize
• 24:36
  that
• 24:37
  our
• 24:37
  iPhones,
• 24:38
  which
• 24:38
  is
• 24:38
  the
• 24:39
  most
• 24:39
  complicated
• 24:40
  product
• 24:40
  probably
• 24:40
  in
• 24:41
  consumer
• 24:41
  electronics
• 24:42
  these
• 24:42
  days,
• 24:43
  comes
• 24:44
  from
• 24:44
  China.
• 24:45
  So
• 24:45
  Chinese
• 24:46
  can
• 24:46
  build
• 24:47
  the
• 24:47
  real
• 24:47
  cheap
• 24:48
  plastic
• 24:48
  stuff
• 24:48
  for
• 24:49
  one
• 24:49
  Euro
• 24:49
  that
• 24:50
  we
• 24:50
  get
• 24:50
  on
• 24:50
  temu,
• 24:51
  but
• 24:51
  they
• 24:51
  can
• 24:52
  also
• 24:52
  build
• 24:52
  very
• 24:53
  complex
• 24:53
  stuff
• 24:54
  like
• 24:55
  an
• 24:55
  iPhone
• 24:56
  and
• 24:56
  high
• 24:56
  quality
• 24:57
  fashion
• 24:58
  brands
• 24:58
  for
• 24:58
  example,
• 24:59
  that
• 24:59
  probably
• 24:59
  will
• 25:00
  come
• 25:00
  out
• 25:00
  of
• 25:00
  China
• 25:01
  that
• 25:02
  will
• 25:03
  compete
• 25:03
  with
• 25:04
  the
• 25:04
  current
• 25:06
  luxury
• 25:06
  brands.
• 25:08
  And.
• 25:10
  That'S
• 25:10
  how
• 25:11
  we
• 25:11
  should
• 25:11
  approach
• 25:11
  this
• 25:12
  problem,
• 25:12
  seeing
• 25:13
  it
• 25:14
  from
• 25:14
  a
• 25:14
  much
• 25:15
  wider
• 25:15
  angle
• 25:16
  than
• 25:16
  just.
• 25:18
  All
• 25:18
  these
• 25:19
  cheap
• 25:19
  plastic
• 25:20
  things
• 25:20
  that
• 25:21
  can
• 25:21
  be
• 25:21
  flown
• 25:22
  in
• 25:23
  little
• 25:23
  packages.
• 25:26
  So
• 25:26
  what
• 25:26
  do
• 25:26
  we
• 25:26
  do
• 25:26
  about
• 25:27
  it.
• 25:29
  Starting
• 25:30
  to
• 25:30
  compete?
• 25:31
  I
• 25:31
  mean,
• 25:33
  I'm
• 25:33
  not
• 25:33
  really
• 25:33
  an
• 25:33
  E
• 25:34
  commerce
• 25:34
  expert.
• 25:35
  I'm
• 25:35
  more
• 25:35
  an
• 25:35
  expert
• 25:36
  on
• 25:36
  digital
• 25:36
  transformation
• 25:37
  in
• 25:37
  general.
• 25:38
  So
• 25:38
  I
• 25:39
  see
• 25:39
  things
• 25:40
  not
• 25:40
  in
• 25:40
  silos,
• 25:41
  but
• 25:41
  more
• 25:42
  in
• 25:42
  a
• 25:42
  holistic
• 25:43
  way.
• 25:43
  And
• 25:44
  every
• 25:44
  industry
• 25:45
  right
• 25:45
  now
• 25:46
  has
• 25:46
  this
• 25:46
  problem.
• 25:47
  The
• 25:47
  solar
• 25:47
  industry,
• 25:48
  cars,
• 25:50
  new
• 25:50
  energy.
• 25:53
  Pharmacy.
• 25:53
  Yeah,
• 25:54
  all
• 25:54
  these
• 25:54
  companies
• 25:55
  suddenly
• 25:55
  realized
• 25:56
  how
• 25:56
  much
• 25:57
  progress
• 25:57
  China
• 25:58
  made
• 25:58
  and
• 25:59
  that
• 25:59
  they
• 25:59
  have
• 26:00
  to
• 26:00
  compete.
• 26:01
  That's
• 26:02
  the
• 26:02
  problem.
• 26:02
  Yeah,
• 26:02
  of
• 26:03
  course
• 26:03
  it's
• 26:03
  a
• 26:03
  problem,
• 26:05
  but
• 26:06
  we
• 26:06
  have
• 26:07
  to
• 26:07
  get
• 26:07
  better.
• 26:08
  That's
• 26:09
  probably
• 26:09
  the
• 26:09
  answer.
• 26:10
  And
• 26:10
  if
• 26:10
  we
• 26:10
  look
• 26:10
  to
• 26:11
  at
• 26:12
  E
• 26:12
  Commerce.
• 26:13
  E
• 26:13
  Commerce
• 26:14
  is
• 26:15
  one
• 26:15
  of
• 26:15
  my
• 26:15
  prime
• 26:16
  examples
• 26:17
  for
• 26:17
  showing
• 26:17
  that.
• 26:18
  We've
• 26:18
  been
• 26:18
  talking
• 26:19
  about
• 26:19
  digital
• 26:19
  change
• 26:20
  for
• 26:20
  like
• 26:20
  20,
• 26:21
  but
• 26:22
  what
• 26:22
  we
• 26:22
  are
• 26:22
  actually
• 26:23
  experiencing
• 26:23
  is
• 26:24
  digital
• 26:24
  stagnation.
• 26:26
  Not
• 26:26
  much
• 26:27
  has
• 26:27
  changed
• 26:27
  in
• 26:28
  E
• 26:28
  commerce
• 26:29
  over
• 26:29
  the
• 26:29
  last
• 26:29
  20
• 26:30
  years.
• 26:31
  Lots
• 26:32
  optimization
• 26:33
  has
• 26:33
  been
• 26:34
  taking
• 26:34
  place,
• 26:35
  a
• 26:36
  B
• 26:36
  tests
• 26:37
  and
• 26:37
  making
• 26:37
  Click
• 26:38
  here
• 26:38
  more
• 26:38
  and
• 26:39
  stuff
• 26:39
  like
• 26:39
  this.
• 26:40
  But
• 26:41
  never
• 26:42
  has
• 26:42
  anybody
• 26:43
  really
• 26:44
  thought
• 26:44
  how
• 26:44
  can
• 26:45
  we
• 26:46
  rethink
• 26:47
  E
• 26:47
  commerce,
• 26:48
  retail
• 26:48
  and
• 26:48
  stuff
• 26:49
  like
• 26:49
  this
• 26:49
  in
• 26:49
  a
• 26:49
  fundamental
• 26:50
  way.
• 26:51
  And
• 26:51
  that's
• 26:52
  what's
• 26:52
  happening
• 26:52
  in
• 26:53
  China
• 26:53
  every
• 26:53
  day
• 26:54
  because
• 26:55
  of
• 26:55
  this
• 26:56
  intense
• 26:56
  competition
• 26:57
  there.
• 26:58
  If
• 26:58
  you
• 26:58
  have
• 26:58
  a
• 26:58
  good
• 26:59
  idea
• 26:59
  that
• 26:59
  works,
• 27:00
  you
• 27:00
  know
• 27:01
  that
• 27:01
  Tomorrow
• 27:01
  there
• 27:02
  will
• 27:02
  five
• 27:02
  others
• 27:03
  and
• 27:03
  the
• 27:03
  next
• 27:03
  after
• 27:04
  that
• 27:04
  is
• 27:04
  50
• 27:05
  others
• 27:05
  who
• 27:05
  have
• 27:06
  the
• 27:06
  same
• 27:06
  idea.
• 27:08
  But
• 27:08
  they
• 27:09
  can
• 27:09
  only
• 27:09
  steal
• 27:10
  yesterday's
• 27:11
  idea
• 27:11
  from
• 27:11
  you,
• 27:12
  not
• 27:12
  tomorrow's.
• 27:13
  So
• 27:13
  the
• 27:14
  easy
• 27:14
  solution
• 27:14
  is
• 27:15
  you
• 27:15
  have
• 27:15
  to
• 27:15
  come
• 27:15
  up
• 27:15
  with
• 27:16
  something
• 27:16
  new
• 27:17
  tomorrow
• 27:17
  too.
• 27:18
  And
• 27:18
  that's
• 27:19
  a
• 27:19
  problem
• 27:20
  for
• 27:20
  us
• 27:20
  because
• 27:21
  we
• 27:21
  think
• 27:22
  I
• 27:22
  had
• 27:22
  an
• 27:22
  idea
• 27:23
  10
• 27:23
  years
• 27:23
  ago
• 27:25
  and
• 27:25
  I
• 27:25
  want
• 27:25
  to
• 27:26
  write
• 27:26
  for
• 27:26
  this
• 27:26
  for
• 27:26
  the
• 27:28
  rest
• 27:28
  of
• 27:28
  my
• 27:28
  days
• 27:29
  and
• 27:29
  that
• 27:30
  that
• 27:30
  will
• 27:30
  no
• 27:30
  longer
• 27:31
  be
• 27:31
  possible.
• 27:33
  It's
• 27:33
  a
• 27:33
  sad
• 27:33
  story,
• 27:34
  but
• 27:35
  actually
• 27:35
  in
• 27:37
  the
• 27:37
  sense
• 27:37
  of
• 27:37
  progress,
• 27:38
  it's
• 27:39
  actually
• 27:39
  a
• 27:39
  good
• 27:39
  thing.
• 27:41
  Just
• 27:41
  have
• 27:41
  to
• 27:41
  be
• 27:42
  quicker.
• 27:42
  Talking
• 27:43
  about
• 27:43
  quicker
• 27:43
  and
• 27:43
  innovation.
• 27:44
  This
• 27:44
  is
• 27:44
  something
• 27:45
  that
• 27:45
  I
• 27:45
  also
• 27:45
  wanted
• 27:45
  to
• 27:45
  raise
• 27:46
  with
• 27:46
  you
• 27:46
  after
• 27:46
  another
• 27:47
  short
• 27:47
  break
• 27:47
  him.
• 27:51
  Yes,
• 27:52
  another
• 27:52
  short
• 27:52
  break
• 27:53
  in
• 27:53
  which
• 27:53
  I
• 27:53
  would
• 27:53
  like
• 27:54
  to
• 27:54
  chime
• 27:54
  in
• 27:54
  with
• 27:54
  a
• 27:54
  quick
• 27:55
  word
• 27:55
  on
• 27:55
  our
• 27:55
  new
• 27:55
  partner
• 27:56
  and
• 27:56
  sponsor,
• 27:56
  Octopia.
• 27:58
  As
• 27:58
  you
• 27:58
  know,
• 27:58
  we
• 27:58
  are
• 27:58
  quick
• 27:58
  to
• 27:59
  call
• 27:59
  out
• 27:59
  marketplaces
• 28:00
  for
• 28:00
  bad
• 28:00
  merchant
• 28:01
  services
• 28:01
  and
• 28:01
  shoddy
• 28:02
  integrations
• 28:02
  on
• 28:03
  this
• 28:03
  channel.
• 28:03
  But
• 28:04
  I
• 28:04
  have
• 28:04
  to
• 28:04
  admit
• 28:05
  building
• 28:05
  a
• 28:05
  marketplace
• 28:06
  is
• 28:06
  not
• 28:06
  an
• 28:06
  easy
• 28:07
  task.
• 28:08
  Software
• 28:08
  setup,
• 28:09
  integrations
• 28:09
  and
• 28:10
  all
• 28:10
  the
• 28:10
  technical
• 28:11
  details
• 28:11
  make
• 28:12
  it
• 28:12
  challenging
• 28:12
  enough.
• 28:13
  And
• 28:13
  then
• 28:13
  there's
• 28:13
  the
• 28:14
  all
• 28:14
  time
• 28:14
  question,
• 28:15
  how
• 28:15
  do
• 28:16
  I
• 28:16
  get
• 28:16
  strong
• 28:17
  high
• 28:17
  quality
• 28:17
  sellers
• 28:18
  for
• 28:18
  my
• 28:18
  platform?
• 28:19
  And
• 28:19
  that's
• 28:20
  where
• 28:20
  our
• 28:20
  new
• 28:20
  partner
• 28:20
  Octopia
• 28:21
  can
• 28:21
  help.
• 28:22
  It's
• 28:22
  the
• 28:22
  first
• 28:23
  fully
• 28:23
  integrated
• 28:23
  suite
• 28:24
  of
• 28:24
  marketplace
• 28:25
  services
• 28:25
  developed
• 28:26
  by
• 28:26
  an
• 28:26
  actual
• 28:27
  marketplace
• 28:27
  operator.
• 28:29
  The
• 28:29
  French
• 28:29
  generalist
• 28:30
  C
• 28:30
  Discount
• 28:31
  is
• 28:31
  behind
• 28:31
  it.
• 28:32
  In
• 28:32
  actopia.
• 28:33
  With
• 28:33
  about
• 28:34
  20
• 28:34
  years
• 28:34
  of
• 28:35
  experience,
• 28:35
  over
• 28:36
  2
• 28:36
  billion
• 28:37
  euros,
• 28:37
  GMV
• 28:38
  450
• 28:39
  specialists
• 28:39
  and
• 28:40
  10,000
• 28:40
  vetted
• 28:41
  sellers,
• 28:42
  the
• 28:42
  mission
• 28:43
  is
• 28:43
  quite
• 28:43
  clear.
• 28:44
  They
• 28:44
  acquire
• 28:44
  sellers
• 28:45
  for
• 28:45
  you
• 28:46
  as
• 28:46
  a
• 28:46
  marketplace
• 28:48
  operator.
• 28:48
  They
• 28:49
  onboard
• 28:49
  them
• 28:49
  fast
• 28:50
  to
• 28:50
  your
• 28:50
  platform
• 28:51
  and
• 28:51
  drive
• 28:52
  their
• 28:52
  performance
• 28:52
  so
• 28:53
  your
• 28:53
  marketplace
• 28:53
  can
• 28:54
  scale
• 28:54
  without
• 28:55
  much
• 28:55
  complexity.
• 28:56
  Octopia
• 28:57
  stands
• 28:57
  out
• 28:58
  with
• 28:58
  operational
• 28:58
  strength,
• 29:00
  targeted
• 29:00
  seller
• 29:01
  sourcing,
• 29:01
  onboarding
• 29:02
  in
• 29:02
  just
• 29:02
  three
• 29:03
  to
• 29:03
  five
• 29:03
  days,
• 29:04
  Pan
• 29:04
  European
• 29:05
  fulfillment
• 29:05
  sponsored
• 29:06
  product
• 29:06
  solutions
• 29:07
  and
• 29:07
  access
• 29:08
  to
• 29:08
  over
• 29:09
  100
• 29:09
  marketplaces
• 29:10
  in
• 29:10
  Europe
• 29:11
  with
• 29:12
  1
• 29:12
  billion
• 29:13
  offers
• 29:13
  crawled
• 29:14
  monthly,
• 29:14
  150
• 29:15
  business
• 29:16
  developers,
• 29:17
  a
• 29:17
  churn
• 29:17
  rate
• 29:17
  below
• 29:18
  1%
• 29:19
  and
• 29:19
  double
• 29:19
  digit
• 29:20
  GMV
• 29:20
  uplift
• 29:21
  often
• 29:21
  within
• 29:21
  a
• 29:22
  few
• 29:22
  weeks.
• 29:22
  Octopia
• 29:23
  delivers
• 29:24
  fast
• 29:24
  scalable
• 29:25
  growth
• 29:25
  that's
• 29:25
  proven
• 29:26
  across
• 29:26
  markets.
• 29:27
  Whether
• 29:28
  you
• 29:28
  want
• 29:28
  to
• 29:28
  diversify
• 29:29
  categories
• 29:29
  or
• 29:30
  accelerate
• 29:30
  internationalization
• 29:31
  or
• 29:32
  reduce
• 29:33
  dependency
• 29:33
  on
• 29:34
  a
• 29:34
  handful
• 29:34
  of
• 29:34
  sellers,
• 29:35
  Octopia
• 29:36
  delivers
• 29:36
  scalable
• 29:37
  growth
• 29:39
  without
• 29:39
  any
• 29:39
  operational
• 29:40
  headaches.
• 29:41
  If
• 29:41
  you
• 29:42
  want
• 29:42
  to
• 29:42
  know
• 29:42
  why
• 29:42
  platforms
• 29:43
  like
• 29:43
  Rakuten,
• 29:44
  Allegro,
• 29:45
  Cdon
• 29:46
  and
• 29:46
  Fneckdarti
• 29:47
  trust
• 29:47
  Octopia,
• 29:48
  then
• 29:48
  you
• 29:48
  can
• 29:49
  take
• 29:49
  a
• 29:49
  look
• 29:49
  at
• 29:49
  our
• 29:49
  company
• 29:50
  portrait
• 29:51
  on
• 29:51
  our
• 29:51
  website.
• 29:52
  You'll
• 29:52
  find
• 29:52
  the
• 29:53
  link
• 29:53
  in
• 29:53
  the
• 29:53
  show
• 29:53
  notes.
• 30:04
  Talking
• 30:04
  about
• 30:06
  revolutionary
• 30:07
  ideas
• 30:07
  and
• 30:08
  change.
• 30:09
  You've
• 30:10
  been
• 30:10
  at
• 30:10
  the
• 30:10
  Co
• 30:10
  Create
• 30:10
  Europe
• 30:11
  event
• 30:12
  from
• 30:12
  Alibaba
• 30:13
  a
• 30:14
  few,
• 30:14
  I
• 30:14
  think,
• 30:15
  weeks
• 30:15
  ago,
• 30:16
  and
• 30:17
  I
• 30:17
  read
• 30:19
  crazy
• 30:19
  stuff
• 30:20
  about
• 30:20
  what
• 30:21
  happened
• 30:21
  there
• 30:22
  and
• 30:22
  what
• 30:22
  was
• 30:22
  shown
• 30:22
  there.
• 30:24
  And
• 30:24
  it,
• 30:24
  I
• 30:25
  guess
• 30:25
  it
• 30:25
  showcased
• 30:25
  very
• 30:26
  much
• 30:26
  how
• 30:27
  innovative
• 30:28
  the
• 30:28
  Chinese
• 30:29
  commerce
• 30:29
  and
• 30:29
  the
• 30:29
  Chinese
• 30:30
  industry
• 30:31
  is
• 30:31
  at
• 30:31
  the
• 30:31
  moment.
• 30:32
  Maybe
• 30:33
  just
• 30:33
  line
• 30:34
  that
• 30:34
  out
• 30:34
  for
• 30:34
  you.
• 30:34
  What
• 30:35
  did
• 30:35
  they
• 30:35
  present
• 30:36
  there?
• 30:37
  It
• 30:37
  actually
• 30:37
  was
• 30:38
  boring.
• 30:38
  Not
• 30:39
  crazy,
• 30:41
  but
• 30:41
  in
• 30:41
  a
• 30:41
  good
• 30:42
  way.
• 30:43
  Okay,
• 30:43
  yeah.
• 30:44
  First
• 30:44
  of
• 30:45
  all,
• 30:45
  it
• 30:45
  was
• 30:45
  not
• 30:45
  Alibaba.
• 30:46
  Yeah,
• 30:46
  that's
• 30:47
  a
• 30:47
  very
• 30:47
  important
• 30:47
  thing.
• 30:48
  It
• 30:48
  was
• 30:48
  Alibaba.com.
• 30:51
  They
• 30:51
  have
• 30:52
  a
• 30:52
  big
• 30:53
  naming
• 30:53
  problem
• 30:54
  here,
• 30:55
  but
• 30:56
  they
• 30:56
  probably
• 30:56
  can't
• 30:57
  much
• 30:57
  do
• 30:58
  about
• 30:58
  it.
• 30:58
  The
• 30:59
  thing
• 30:59
  is,
• 30:59
  when
• 30:59
  Alibaba
• 31:00
  started,
• 31:00
  it
• 31:00
  was
• 31:01
  basically
• 31:01
  a
• 31:01
  B2B
• 31:02
  platform
• 31:04
  and
• 31:04
  the
• 31:04
  original
• 31:05
  business
• 31:05
  is
• 31:05
  still
• 31:06
  Alibaba.com.
• 31:07
  yeah.
• 31:08
  And
• 31:08
  when
• 31:08
  I
• 31:08
  talk
• 31:09
  to
• 31:09
  clients
• 31:09
  about
• 31:10
  Alibaba.com,
• 31:11
  they
• 31:11
  think
• 31:11
  it's
• 31:11
  probably
• 31:12
  the
• 31:12
  website
• 31:12
  of
• 31:12
  Alibaba
• 31:13
  and
• 31:14
  all
• 31:14
  the
• 31:15
  stuff
• 31:15
  that
• 31:15
  Taobao
• 31:16
  Tmall,
• 31:17
  all
• 31:17
  these
• 31:17
  AliExpress,
• 31:18
  that's
• 31:18
  all
• 31:18
  Alibaba.
• 31:19
  And
• 31:19
  it's
• 31:19
  not.
• 31:20
  The
• 31:20
  website
• 31:21
  is
• 31:21
  called
• 31:21
  Alibaba
• 31:22
  Group.com.
• 31:23
  so
• 31:24
  Alibaba.com
• 31:25
  is
• 31:25
  a
• 31:25
  totally
• 31:26
  different
• 31:26
  business.
• 31:27
  And
• 31:27
  Alibaba.com
• 31:28
  is
• 31:29
  the
• 31:29
  original
• 31:30
  core
• 31:30
  business
• 31:30
  of
• 31:30
  Alibaba
• 31:31
  because
• 31:32
  before
• 31:32
  they
• 31:32
  did
• 31:33
  the
• 31:33
  B2C
• 31:33
  stuff
• 31:34
  and
• 31:34
  that's
• 31:34
  B2B
• 31:35
  sourcing.
• 31:37
  That's
• 31:37
  why
• 31:37
  I
• 31:37
  said
• 31:38
  it's
• 31:38
  boring.
• 31:39
  But
• 31:39
  it's
• 31:40
  also
• 31:40
  not
• 31:40
  boring
• 31:41
  because
• 31:42
  it's
• 31:42
  actually
• 31:42
  a
• 31:43
  very
• 31:43
  interesting
• 31:44
  service
• 31:45
  because
• 31:45
  you
• 31:45
  can
• 31:46
  buy
• 31:46
  200
• 31:47
  million
• 31:47
  products
• 31:48
  from
• 31:48
  all
• 31:48
  over
• 31:49
  the
• 31:49
  world.
• 31:51
  Of
• 31:51
  course,
• 31:52
  most
• 31:52
  of
• 31:52
  the
• 31:53
  manufacturers
• 31:53
  are
• 31:54
  from
• 31:54
  China,
• 31:54
  but
• 31:55
  there
• 31:55
  are
• 31:55
  also
• 31:56
  lots
• 31:56
  of
• 31:56
  other
• 31:56
  companies
• 31:57
  from
• 31:58
  all
• 31:58
  over
• 31:58
  the
• 31:58
  world.
• 31:59
  And
• 32:00
  I
• 32:00
  think
• 32:00
  the
• 32:00
  biggest
• 32:01
  market
• 32:01
  is
• 32:02
  the
• 32:02
  us.
• 32:02
  The
• 32:02
  second
• 32:02
  biggest
• 32:03
  market
• 32:03
  is
• 32:03
  Brazil
• 32:04
  or
• 32:04
  so.
• 32:05
  It's
• 32:05
  truly
• 32:06
  international.
• 32:08
  And.
• 32:10
  It'S
• 32:11
  very
• 32:11
  interesting
• 32:12
  that
• 32:12
  nobody
• 32:12
  here
• 32:12
  knows
• 32:13
  anything
• 32:13
  about
• 32:14
  this,
• 32:14
  neither
• 32:15
  the
• 32:15
  seller
• 32:15
  nor
• 32:16
  the
• 32:16
  buyers.
• 32:17
  That's
• 32:17
  at
• 32:17
  least
• 32:17
  my
• 32:18
  impression
• 32:18
  when
• 32:18
  I
• 32:18
  talk
• 32:19
  to
• 32:20
  my
• 32:20
  clients
• 32:20
  about
• 32:21
  this
• 32:21
  because
• 32:21
  I
• 32:21
  always
• 32:22
  have
• 32:22
  to
• 32:22
  first
• 32:22
  explain
• 32:23
  what
• 32:23
  Alibaba.com
• 32:24
  actually
• 32:25
  is
• 32:25
  as
• 32:25
  a
• 32:25
  business.
• 32:28
  And
• 32:29
  the
• 32:29
  event
• 32:29
  was
• 32:29
  actually
• 32:30
  last
• 32:30
  Friday,
• 32:30
  so
• 32:31
  it's
• 32:31
  not
• 32:31
  that
• 32:31
  far
• 32:32
  away.
• 32:33
  Basically
• 32:34
  just
• 32:34
  came
• 32:34
  back
• 32:35
  from
• 32:35
  there
• 32:36
  and
• 32:38
  it
• 32:38
  Was
• 32:38
  called
• 32:38
  co
• 32:39
  create
• 32:40
  because.
• 32:42
  It
• 32:42
  was
• 32:42
  an
• 32:43
  event
• 32:43
  about
• 32:44
  creating
• 32:45
  products,
• 32:45
  basically
• 32:47
  also
• 32:47
  selling
• 32:48
  them.
• 32:48
  But
• 32:49
  there's
• 32:49
  also
• 32:49
  the
• 32:50
  creating
• 32:51
  parts
• 32:51
  is
• 32:52
  an
• 32:52
  integral
• 32:52
  idea
• 32:53
  of
• 32:53
  the
• 32:53
  whole
• 32:54
  operation.
• 32:55
  And
• 32:57
  what
• 32:57
  they
• 32:57
  showed
• 32:58
  was
• 32:58
  how
• 32:59
  AI
• 32:59
  can
• 33:00
  be
• 33:00
  used
• 33:00
  in
• 33:01
  this
• 33:01
  context.
• 33:03
  Like
• 33:03
  for
• 33:04
  example
• 33:05
  agentic
• 33:05
  AI,
• 33:06
  which
• 33:06
  is
• 33:07
  the
• 33:08
  probably
• 33:09
  biggest
• 33:09
  hype
• 33:10
  right
• 33:10
  now
• 33:11
  on
• 33:11
  on
• 33:12
  LinkedIn.
• 33:13
  And
• 33:15
  what
• 33:15
  my
• 33:16
  job
• 33:16
  usually
• 33:16
  is
• 33:18
  see
• 33:18
  these
• 33:19
  trends
• 33:19
  and
• 33:19
  try
• 33:20
  to
• 33:20
  generalize
• 33:21
  from
• 33:21
  this
• 33:21
  learnings
• 33:22
  insights
• 33:23
  that
• 33:23
  we
• 33:23
  can
• 33:23
  use
• 33:23
  also
• 33:24
  in
• 33:24
  other
• 33:24
  areas.
• 33:25
  And
• 33:26
  this
• 33:26
  whole
• 33:26
  Alibaba
• 33:27
  AI
• 33:28
  using
• 33:28
  AI
• 33:29
  stuff
• 33:30
  Alibaba.com
• 33:31
  using
• 33:31
  AI
• 33:31
  stuff
• 33:32
  is
• 33:32
  actually
• 33:32
  a
• 33:32
  good
• 33:32
  example
• 33:33
  for
• 33:34
  how
• 33:34
  what
• 33:34
  we
• 33:35
  can.
• 33:36
  What
• 33:36
  kind
• 33:37
  of
• 33:37
  insights
• 33:37
  we
• 33:38
  can
• 33:38
  generate
• 33:38
  from
• 33:38
  these
• 33:39
  things.
• 33:39
  Because
• 33:40
  if
• 33:40
  we
• 33:40
  look
• 33:40
  at
• 33:41
  agentic
• 33:41
  AI
• 33:42
  also
• 33:42
  at
• 33:43
  AI
• 33:43
  in
• 33:43
  general,
• 33:45
  what
• 33:45
  we
• 33:45
  often
• 33:45
  get
• 33:46
  is
• 33:47
  nice
• 33:47
  demos,
• 33:48
  very
• 33:48
  impressive
• 33:49
  demos
• 33:49
  on
• 33:49
  LinkedIn
• 33:51
  or
• 33:51
  on
• 33:51
  YouTube,
• 33:53
  but
• 33:53
  not
• 33:53
  much
• 33:53
  business
• 33:54
  value
• 33:54
  out
• 33:54
  of
• 33:54
  it
• 33:55
  because
• 33:56
  it
• 33:56
  always
• 33:58
  stays
• 33:58
  in
• 33:58
  the
• 33:59
  proof
• 34:00
  of
• 34:00
  concept
• 34:01
  pilot
• 34:01
  phase.
• 34:02
  Never
• 34:03
  really
• 34:03
  gets
• 34:03
  scaled
• 34:04
  into
• 34:04
  business.
• 34:07
  And
• 34:07
  one
• 34:07
  of
• 34:07
  the
• 34:07
  reasons
• 34:08
  is
• 34:08
  like
• 34:08
  for
• 34:08
  example,
• 34:09
  agentic
• 34:10
  buying
• 34:10
  that
• 34:10
  we
• 34:11
  have
• 34:11
  the
• 34:11
  vision
• 34:11
  that
• 34:12
  in
• 34:13
  tomorrow
• 34:14
  or
• 34:14
  in
• 34:15
  a
• 34:15
  year
• 34:15
  or
• 34:15
  in
• 34:15
  10
• 34:16
  years,
• 34:16
  who
• 34:17
  knows
• 34:18
  an
• 34:18
  agent
• 34:18
  will
• 34:18
  do
• 34:19
  all
• 34:19
  the
• 34:19
  shopping
• 34:19
  for
• 34:19
  me.
• 34:20
  And
• 34:21
  that's
• 34:21
  what
• 34:21
  everybody
• 34:22
  is
• 34:22
  raving
• 34:22
  about.
• 34:22
  That's
• 34:23
  what
• 34:23
  retailers
• 34:24
  are
• 34:24
  anxious
• 34:24
  about,
• 34:25
  that
• 34:25
  no
• 34:26
  longer
• 34:26
  the
• 34:26
  customer
• 34:27
  shows
• 34:27
  up
• 34:27
  as
• 34:27
  his
• 34:27
  agent.
• 34:29
  How
• 34:30
  realistic
• 34:30
  is
• 34:30
  this?
• 34:31
  Like
• 34:31
  if
• 34:32
  I
• 34:32
  want
• 34:32
  to
• 34:32
  buy
• 34:32
  a
• 34:33
  blue
• 34:33
  sweater,
• 34:33
  will
• 34:34
  I
• 34:34
  just
• 34:34
  tell
• 34:34
  the
• 34:35
  agent
• 34:35
  buy
• 34:35
  a
• 34:36
  blue
• 34:36
  sweater
• 34:36
  and
• 34:36
  he
• 34:36
  comes
• 34:37
  back
• 34:37
  and
• 34:37
  I
• 34:38
  have
• 34:38
  a
• 34:38
  blue
• 34:38
  sweater
• 34:39
  at
• 34:39
  my
• 34:39
  doorstep?
• 34:40
  Probably
• 34:41
  not.
• 34:43
  It's
• 34:43
  probably
• 34:45
  doing
• 34:45
  the
• 34:45
  whole
• 34:46
  buying
• 34:46
  thing
• 34:47
  might
• 34:47
  happen
• 34:48
  in
• 34:48
  a
• 34:48
  few
• 34:49
  years
• 34:50
  or
• 34:50
  might
• 34:50
  not,
• 34:51
  I
• 34:51
  don't
• 34:51
  know.
• 34:52
  But
• 34:52
  it
• 34:52
  doesn't
• 34:52
  make
• 34:53
  much
• 34:53
  sense
• 34:53
  right
• 34:54
  now
• 34:54
  to
• 34:56
  get
• 34:57
  too
• 34:58
  occupied
• 34:58
  with
• 34:59
  this
• 34:59
  idea.
• 35:00
  And
• 35:01
  what
• 35:01
  we
• 35:01
  can
• 35:01
  learn
• 35:02
  from
• 35:02
  companies
• 35:02
  like
• 35:03
  Alibaba.com
• 35:04
  is
• 35:04
  focus
• 35:05
  on
• 35:05
  the
• 35:05
  part
• 35:05
  of
• 35:06
  agentic
• 35:06
  AI
• 35:06
  that
• 35:07
  actually
• 35:07
  makes
• 35:07
  sense
• 35:08
  to
• 35:08
  do.
• 35:10
  And
• 35:10
  that
• 35:11
  starts.
• 35:11
  And
• 35:11
  also
• 35:12
  AI.
• 35:12
  Yeah.
• 35:13
  And
• 35:13
  that
• 35:13
  starts
• 35:14
  with
• 35:14
  search.
• 35:17
  I
• 35:17
  haven't
• 35:18
  found
• 35:18
  anyone.
• 35:18
  Maybe
• 35:19
  Rufus.
• 35:19
  I'm
• 35:20
  not
• 35:20
  sure
• 35:20
  if
• 35:20
  that
• 35:21
  actually
• 35:21
  works
• 35:21
  with
• 35:21
  Amazon.
• 35:22
  I've
• 35:23
  never
• 35:23
  really
• 35:23
  tried
• 35:23
  it.
• 35:24
  But
• 35:24
  most
• 35:24
  of
• 35:24
  the
• 35:25
  search
• 35:25
  that
• 35:25
  we
• 35:26
  do
• 35:26
  is
• 35:26
  still
• 35:27
  very
• 35:27
  much
• 35:27
  text
• 35:28
  driven.
• 35:29
  I
• 35:29
  type
• 35:29
  in
• 35:30
  a
• 35:30
  certain
• 35:30
  product
• 35:30
  that
• 35:31
  I
• 35:31
  want
• 35:31
  and
• 35:31
  then
• 35:31
  I
• 35:32
  get
• 35:32
  overwhelmed
• 35:33
  with
• 35:34
  results.
• 35:36
  Then
• 35:36
  somehow
• 35:37
  I
• 35:37
  have
• 35:37
  to
• 35:37
  find
• 35:37
  the
• 35:38
  product
• 35:38
  that
• 35:38
  I
• 35:38
  want.
• 35:40
  Why
• 35:40
  isn't
• 35:40
  anybody
• 35:41
  using
• 35:41
  AI
• 35:42
  to
• 35:42
  help
• 35:42
  me
• 35:42
  with
• 35:43
  that?
• 35:44
  That
• 35:45
  I
• 35:45
  actually
• 35:45
  can
• 35:46
  find
• 35:46
  the
• 35:46
  stuff
• 35:47
  that
• 35:47
  I
• 35:47
  want?
• 35:48
  I've
• 35:49
  started
• 35:49
  using
• 35:50
  ChatGPT
• 35:51
  Atlas
• 35:51
  for
• 35:51
  this.
• 35:52
  That
• 35:53
  I
• 35:53
  don't
• 35:53
  ask
• 35:54
  Amazon
• 35:54
  to
• 35:54
  give
• 35:55
  me
• 35:55
  a
• 35:55
  product.
• 35:55
  I
• 35:55
  ask
• 35:57
  Atlas
• 35:58
  to
• 35:58
  find
• 35:59
  a
• 35:59
  product
• 35:59
  for
• 36:00
  me
• 36:00
  that
• 36:01
  I
• 36:02
  think
• 36:02
  that
• 36:02
  I
• 36:02
  want.
• 36:04
  And
• 36:04
  this
• 36:05
  search
• 36:05
  enhanced
• 36:06
  or
• 36:06
  AI
• 36:07
  enhanced
• 36:07
  search,
• 36:08
  that's
• 36:08
  something
• 36:09
  that
• 36:09
  is
• 36:10
  pretty
• 36:10
  Obvious,
• 36:11
  nobody's
• 36:12
  doing
• 36:12
  this.
• 36:13
  And
• 36:13
  that's.
• 36:13
  You
• 36:13
  can
• 36:13
  find
• 36:14
  on
• 36:14
  Alibaba.com
• 36:16
  if
• 36:16
  you
• 36:17
  look
• 36:17
  for
• 36:17
  something.
• 36:19
  You
• 36:20
  get
• 36:20
  tens
• 36:20
  of
• 36:20
  thousands
• 36:21
  of
• 36:22
  suppliers
• 36:22
  who
• 36:23
  can
• 36:23
  give
• 36:23
  you
• 36:23
  this
• 36:24
  product,
• 36:24
  and
• 36:25
  it's
• 36:25
  extremely
• 36:26
  difficult
• 36:26
  to
• 36:27
  find
• 36:27
  the
• 36:27
  right
• 36:27
  one.
• 36:28
  And
• 36:28
  the
• 36:28
  AI
• 36:29
  search
• 36:29
  can
• 36:29
  help
• 36:30
  you
• 36:30
  find
• 36:30
  the
• 36:30
  right
• 36:31
  choice
• 36:31
  for
• 36:32
  you.
• 36:32
  So
• 36:33
  that's
• 36:33
  one
• 36:33
  of
• 36:33
  the
• 36:34
  things
• 36:34
  that
• 36:34
  they
• 36:34
  have.
• 36:37
  Introduced
• 36:37
  there.
• 36:38
  So
• 36:38
  that's
• 36:39
  the
• 36:39
  question,
• 36:39
  what
• 36:39
  should
• 36:40
  I
• 36:40
  buy
• 36:40
  or
• 36:41
  where
• 36:41
  should
• 36:41
  I
• 36:41
  buy
• 36:41
  it?
• 36:44
  But
• 36:44
  another
• 36:45
  question
• 36:45
  is
• 36:45
  if
• 36:47
  I
• 36:47
  was
• 36:48
  invited
• 36:48
  by
• 36:48
  Alibaba.com
• 36:49
  last
• 36:50
  year
• 36:50
  to
• 36:50
  the
• 36:50
  Olympics
• 36:51
  for
• 36:51
  an
• 36:51
  event
• 36:52
  where
• 36:52
  they
• 36:52
  introduced
• 36:53
  a
• 36:53
  lot
• 36:53
  of
• 36:53
  this
• 36:53
  stuff
• 36:54
  already.
• 36:54
  So
• 36:54
  a
• 36:55
  lot
• 36:55
  of
• 36:55
  this
• 36:55
  stuff
• 36:55
  is
• 36:56
  actually
• 36:56
  not.
• 36:56
  Was
• 36:57
  not
• 36:57
  introduced
• 36:57
  on
• 36:58
  Friday,
• 36:58
  but
• 36:58
  last
• 36:58
  year,
• 36:59
  we
• 36:59
  just
• 37:00
  haven't
• 37:00
  realized
• 37:00
  it.
• 37:01
  And.
• 37:03
  I
• 37:03
  realized
• 37:04
  that
• 37:04
  there
• 37:04
  is
• 37:04
  actually
• 37:05
  a
• 37:05
  very
• 37:05
  interesting
• 37:06
  question
• 37:06
  that
• 37:07
  we
• 37:07
  don't
• 37:07
  talk
• 37:07
  about
• 37:08
  much
• 37:08
  is
• 37:09
  what
• 37:09
  should
• 37:10
  I
• 37:10
  sell?
• 37:12
  Yeah.
• 37:12
  Once
• 37:12
  I
• 37:13
  have
• 37:13
  certain
• 37:13
  merchandise
• 37:14
  sitting
• 37:15
  in
• 37:15
  my
• 37:15
  warehouse,
• 37:17
  it's
• 37:17
  very
• 37:17
  easy
• 37:18
  actually
• 37:18
  to
• 37:18
  sell
• 37:18
  it.
• 37:19
  Right.
• 37:19
  You
• 37:19
  have
• 37:19
  Shopify,
• 37:20
  you
• 37:20
  have
• 37:20
  Amazon,
• 37:21
  you
• 37:21
  have
• 37:21
  lots
• 37:21
  of
• 37:21
  options.
• 37:22
  But
• 37:23
  the
• 37:23
  question
• 37:23
  is,
• 37:24
  what
• 37:24
  should
• 37:25
  I
• 37:25
  get
• 37:25
  to
• 37:26
  sell?
• 37:27
  And
• 37:28
  last
• 37:28
  year
• 37:28
  at
• 37:28
  the
• 37:28
  Olympics,
• 37:30
  that
• 37:30
  was
• 37:30
  together
• 37:31
  with
• 37:31
  the
• 37:31
  ioc
• 37:32
  and
• 37:32
  they
• 37:32
  have
• 37:33
  a
• 37:33
  special
• 37:33
  project
• 37:34
  for
• 37:34
  former
• 37:35
  athletes
• 37:36
  who
• 37:36
  want
• 37:36
  to
• 37:37
  start
• 37:37
  a
• 37:38
  business
• 37:38
  by
• 37:38
  selling
• 37:40
  stuff
• 37:40
  around
• 37:40
  their
• 37:41
  sports.
• 37:43
  And
• 37:44
  those
• 37:44
  are
• 37:44
  people
• 37:45
  who
• 37:45
  might
• 37:46
  have
• 37:46
  a
• 37:46
  fan
• 37:46
  base
• 37:47
  who
• 37:47
  might
• 37:48
  find
• 37:48
  it
• 37:48
  easy
• 37:48
  to
• 37:49
  sell
• 37:49
  to
• 37:49
  these
• 37:49
  fans,
• 37:50
  but
• 37:50
  they
• 37:50
  don't
• 37:50
  have
• 37:50
  their
• 37:51
  products.
• 37:52
  And
• 37:52
  Alibaba.com
• 37:53
  and
• 37:53
  the
• 37:54
  AI
• 37:54
  and
• 37:54
  all
• 37:54
  these
• 37:55
  things
• 37:56
  helps
• 37:56
  them
• 37:56
  to
• 37:57
  find
• 37:57
  the
• 37:57
  products
• 37:58
  that
• 37:58
  they
• 37:58
  can
• 37:58
  sell
• 37:59
  through
• 37:59
  market
• 37:59
  data
• 38:00
  analyzers.
• 38:02
  You
• 38:02
  can.
• 38:03
  There's
• 38:03
  a.
• 38:04
  If
• 38:04
  you
• 38:04
  go
• 38:04
  to
• 38:04
  my
• 38:05
  YouTube
• 38:05
  page
• 38:05
  and
• 38:05
  scroll
• 38:06
  a
• 38:06
  little
• 38:06
  bit
• 38:06
  download,
• 38:07
  you
• 38:07
  find
• 38:08
  a
• 38:08
  video
• 38:08
  from
• 38:08
  the
• 38:09
  IOC
• 38:09
  event
• 38:09
  where
• 38:10
  they
• 38:10
  demonstrated.
• 38:13
  That
• 38:14
  was
• 38:14
  a
• 38:14
  former
• 38:14
  pro
• 38:15
  tennis
• 38:15
  player
• 38:15
  who's
• 38:16
  now
• 38:16
  very
• 38:16
  much
• 38:16
  into
• 38:17
  pickleball.
• 38:18
  And
• 38:18
  the
• 38:19
  case
• 38:19
  was,
• 38:19
  I
• 38:20
  now
• 38:20
  want
• 38:20
  to
• 38:20
  start
• 38:21
  a
• 38:21
  business
• 38:21
  selling
• 38:22
  stuff
• 38:23
  around
• 38:23
  pickleball.
• 38:24
  And
• 38:25
  she
• 38:25
  threw
• 38:26
  this
• 38:26
  at
• 38:26
  the.
• 38:26
  @alibaba.com's
• 38:28
  AI.
• 38:30
  And
• 38:30
  the
• 38:30
  AI
• 38:31
  came
• 38:31
  back
• 38:31
  with
• 38:32
  a
• 38:32
  couple
• 38:32
  of
• 38:33
  suggestions
• 38:34
  for
• 38:34
  groups
• 38:34
  like
• 38:34
  equipment,
• 38:35
  fashion,
• 38:36
  shoes,
• 38:37
  stuff
• 38:37
  like
• 38:37
  this.
• 38:38
  And
• 38:38
  she
• 38:38
  then
• 38:38
  decided
• 38:39
  for
• 38:39
  shoes.
• 38:40
  Then
• 38:40
  together
• 38:40
  with
• 38:41
  the
• 38:41
  AI,
• 38:42
  they
• 38:42
  specified
• 38:43
  the
• 38:43
  products.
• 38:44
  What
• 38:45
  kind
• 38:45
  of
• 38:45
  special
• 38:46
  requirements
• 38:47
  does
• 38:47
  the
• 38:47
  shoe
• 38:48
  for
• 38:48
  pickleball
• 38:48
  has?
• 38:49
  Then
• 38:50
  after
• 38:50
  having
• 38:51
  that,
• 38:51
  the
• 38:52
  AI
• 38:52
  helps
• 38:52
  her
• 38:53
  to
• 38:53
  find
• 38:53
  the
• 38:53
  right
• 38:53
  supplier,
• 38:54
  negotiate
• 38:55
  the
• 38:55
  contract,
• 38:55
  and
• 38:56
  then
• 38:56
  in
• 38:56
  the
• 38:56
  end,
• 38:57
  she
• 38:57
  actually
• 38:58
  has
• 38:58
  a
• 38:58
  container
• 38:59
  of
• 38:59
  shoes
• 38:59
  that
• 39:00
  she
• 39:00
  can
• 39:00
  sell.
• 39:03
  And
• 39:03
  that's
• 39:03
  what
• 39:03
  I
• 39:03
  meant
• 39:04
  by
• 39:04
  boring.
• 39:04
  That
• 39:05
  sounds
• 39:05
  kind
• 39:05
  of
• 39:06
  boring,
• 39:06
  but
• 39:06
  it
• 39:06
  actually
• 39:07
  solves
• 39:07
  a
• 39:07
  real
• 39:07
  problem.
• 39:09
  And
• 39:09
  what
• 39:09
  they
• 39:10
  introduced
• 39:11
  revolutionized
• 39:12
  the
• 39:13
  way
• 39:13
  that
• 39:13
  you
• 39:13
  could
• 39:14
  source
• 39:14
  products.
• 39:16
  Exactly.
• 39:17
  But
• 39:18
  it
• 39:18
  doesn't
• 39:18
  make
• 39:18
  a
• 39:18
  good,
• 39:19
  compelling
• 39:20
  LinkedIn
• 39:20
  demo.
• 39:21
  That's
• 39:22
  what
• 39:22
  I
• 39:22
  meant
• 39:22
  by
• 39:22
  boring.
• 39:23
  It's
• 39:24
  not
• 39:24
  a
• 39:24
  video
• 39:25
  like
• 39:26
  flying
• 39:26
  cars
• 39:27
  or
• 39:27
  something
• 39:27
  like
• 39:27
  this.
• 39:28
  But
• 39:29
  what
• 39:29
  they
• 39:30
  introduced
• 39:30
  last
• 39:30
  Friday
• 39:31
  was
• 39:31
  that
• 39:31
  they
• 39:32
  put
• 39:32
  AI
• 39:33
  agents
• 39:33
  into
• 39:34
  the
• 39:34
  platform
• 39:34
  that
• 39:36
  does
• 39:36
  all
• 39:36
  this.
• 39:37
  Yeah.
• 39:37
  That
• 39:37
  means
• 39:38
  that
• 39:39
  the
• 39:40
  AI
• 39:41
  generates
• 39:42
  a
• 39:42
  table
• 39:42
  with
• 39:43
  potential
• 39:43
  suppliers.
• 39:45
  Then
• 39:45
  I
• 39:45
  can
• 39:45
  ask,
• 39:46
  okay,
• 39:46
  what
• 39:46
  are
• 39:46
  my
• 39:47
  landed
• 39:48
  costs,
• 39:48
  including
• 39:49
  shipping,
• 39:50
  customs,
• 39:52
  all
• 39:52
  these
• 39:52
  other
• 39:53
  things
• 39:53
  that
• 39:53
  I
• 39:53
  have
• 39:54
  to
• 39:54
  add
• 39:54
  to
• 39:54
  the
• 39:55
  price
• 39:55
  to
• 39:55
  know
• 39:56
  how
• 39:56
  much
• 39:56
  this
• 39:57
  costs,
• 39:58
  what
• 39:58
  I
• 39:58
  want
• 39:58
  to
• 39:58
  buy.
• 40:01
  That's
• 40:01
  a
• 40:01
  pretty
• 40:02
  difficult
• 40:02
  task.
• 40:03
  Yeah,
• 40:04
  boring.
• 40:04
  But
• 40:05
  difficult.
• 40:06
  But
• 40:06
  necessary.
• 40:07
  And
• 40:08
  he
• 40:08
  stops
• 40:08
  saying
• 40:08
  boring.
• 40:09
  This
• 40:09
  is
• 40:10
  all
• 40:10
  really.
• 40:11
  Yeah,
• 40:11
  yeah,
• 40:12
  come
• 40:12
  on.
• 40:13
  I
• 40:13
  mean,
• 40:13
  just
• 40:14
  to
• 40:14
  sum
• 40:14
  that
• 40:14
  up.
• 40:16
  Branding
• 40:17
  and
• 40:17
  all
• 40:17
  these.
• 40:20
  I
• 40:20
  do
• 40:20
  the
• 40:21
  storytelling
• 40:21
  for
• 40:21
  this.
• 40:21
  Okay.
• 40:22
  I
• 40:22
  mean,
• 40:22
  this
• 40:22
  is
• 40:23
  my
• 40:23
  job.
• 40:24
  This
• 40:24
  is
• 40:25
  the
• 40:26
  way
• 40:26
  sourcing
• 40:26
  works.
• 40:27
  But
• 40:27
  very
• 40:27
  often
• 40:28
  when
• 40:28
  I
• 40:28
  talk
• 40:28
  to
• 40:29
  customers
• 40:30
  about
• 40:30
  this,
• 40:30
  they
• 40:31
  start
• 40:31
  to
• 40:31
  yawn
• 40:32
  because
• 40:32
  they
• 40:32
  want
• 40:33
  to
• 40:33
  see
• 40:33
  nice
• 40:34
  AI
• 40:34
  generated
• 40:35
  pictures.
• 40:35
  Yeah.
• 40:35
  Where
• 40:36
  are
• 40:36
  the
• 40:36
  pictures
• 40:36
  coming
• 40:37
  in?
• 40:40
  The
• 40:40
  AI
• 40:40
  agents
• 40:41
  then
• 40:41
  are
• 40:42
  being
• 40:42
  used
• 40:43
  to
• 40:43
  check
• 40:44
  all
• 40:44
  the
• 40:44
  different
• 40:45
  supplier
• 40:45
  requirements,
• 40:46
  the
• 40:47
  customs.
• 40:47
  It
• 40:48
  becomes
• 40:48
  the
• 40:49
  suppliers
• 40:50
  sitting
• 40:50
  in
• 40:50
  different
• 40:51
  countries.
• 40:51
  I
• 40:51
  have
• 40:52
  to
• 40:52
  do
• 40:52
  research
• 40:52
  on
• 40:53
  the
• 40:53
  customs
• 40:53
  and
• 40:53
  all
• 40:54
  these
• 40:54
  kind
• 40:54
  of
• 40:54
  things.
• 40:55
  And
• 40:55
  then
• 40:55
  it
• 40:55
  generates
• 40:56
  a
• 40:56
  nice
• 40:56
  table
• 40:57
  that
• 40:57
  shows
• 40:58
  me
• 40:58
  how
• 40:58
  much
• 40:58
  I
• 40:58
  actually
• 40:59
  have
• 40:59
  to
• 40:59
  pay,
• 41:01
  which
• 41:01
  is
• 41:01
  work
• 41:02
  that
• 41:02
  probably
• 41:02
  take
• 41:03
  days
• 41:03
  or
• 41:04
  even
• 41:04
  weeks.
• 41:04
  Sometimes.
• 41:07
  They
• 41:07
  show
• 41:07
  a
• 41:07
  video
• 41:08
  how
• 41:08
  this
• 41:08
  can
• 41:09
  be
• 41:09
  done
• 41:09
  within
• 41:09
  minutes.
• 41:11
  And
• 41:12
  that's
• 41:13
  pretty
• 41:13
  crazy.
• 41:14
  Yes.
• 41:14
  But
• 41:15
  it's
• 41:15
  also,
• 41:15
  and
• 41:15
  that's
• 41:16
  again,
• 41:16
  my
• 41:16
  job
• 41:17
  to
• 41:17
  generalize
• 41:18
  these
• 41:18
  things
• 41:18
  that
• 41:19
  shows
• 41:19
  you
• 41:20
  a
• 41:20
  way
• 41:21
  how
• 41:21
  you
• 41:21
  can
• 41:21
  use
• 41:22
  AI
• 41:22
  agents
• 41:23
  today
• 41:24
  in
• 41:24
  a
• 41:24
  sense,
• 41:25
  in
• 41:25
  a
• 41:25
  way
• 41:26
  that
• 41:26
  makes
• 41:26
  total
• 41:27
  sense,
• 41:27
  business
• 41:28
  sense.
• 41:29
  And
• 41:29
  we
• 41:29
  are
• 41:29
  not
• 41:29
  doing
• 41:30
  it.
• 41:31
  We
• 41:31
  are
• 41:31
  focusing
• 41:32
  on
• 41:32
  the
• 41:33
  buy
• 41:34
  the
• 41:34
  blue
• 41:34
  sweater
• 41:35
  part
• 41:35
  for
• 41:35
  me.
• 41:37
  And
• 41:38
  that's
• 41:38
  what
• 41:38
  I
• 41:38
  find
• 41:39
  always
• 41:39
  interesting,
• 41:40
  using
• 41:40
  these
• 41:40
  examples
• 41:41
  to.
• 41:44
  Change
• 41:45
  our
• 41:45
  thinking
• 41:45
  towards
• 41:46
  other
• 41:46
  directions.
• 41:47
  But
• 41:48
  if
• 41:48
  you're
• 41:48
  in
• 41:48
  sourcing.
• 41:51
  That'S
• 41:51
  a
• 41:51
  pretty
• 41:51
  interesting,
• 41:52
  compelling
• 41:53
  offering
• 41:53
  that
• 41:54
  they
• 41:54
  got
• 41:54
  there.
• 41:54
  And
• 41:55
  that
• 41:55
  was
• 41:55
  just
• 41:55
  the
• 41:55
  second
• 41:56
  question.
• 41:56
  I
• 41:56
  can
• 41:56
  offer
• 41:57
  a
• 41:57
  third
• 41:57
  one
• 41:57
  if
• 41:58
  you
• 41:58
  want
• 41:58
  to.
• 41:59
  Yeah,
• 41:59
  Just
• 42:00
  going
• 42:01
  into
• 42:01
  this
• 42:01
  for
• 42:01
  a
• 42:01
  bit,
• 42:02
  because
• 42:03
  I'll
• 42:03
  give
• 42:03
  you
• 42:03
  a
• 42:03
  storyline
• 42:04
  for
• 42:04
  your
• 42:04
  yawning
• 42:05
  customers.
• 42:06
  What
• 42:06
  this
• 42:06
  is
• 42:06
  going
• 42:07
  to
• 42:07
  create
• 42:07
  in
• 42:08
  the
• 42:08
  future
• 42:10
  is
• 42:10
  a
• 42:10
  whole
• 42:11
  tsunami
• 42:12
  of
• 42:12
  new
• 42:12
  D2C
• 42:13
  brands
• 42:14
  that
• 42:14
  actually,
• 42:15
  very
• 42:15
  quickly
• 42:16
  that
• 42:17
  can
• 42:18
  come
• 42:18
  to
• 42:18
  the
• 42:18
  market
• 42:19
  within
• 42:19
  weeks,
• 42:21
  days
• 42:21
  even,
• 42:23
  absolutely
• 42:23
  target
• 42:24
  their.
• 42:26
  Target
• 42:26
  group
• 42:27
  perfectly
• 42:28
  and
• 42:29
  with
• 42:29
  a
• 42:30
  very
• 42:31
  good
• 42:31
  calculation
• 42:32
  behind
• 42:32
  the
• 42:32
  production
• 42:33
  of
• 42:33
  products.
• 42:34
  So
• 42:34
  this
• 42:34
  is
• 42:35
  a
• 42:35
  problem
• 42:35
  for
• 42:35
  brands,
• 42:36
  I
• 42:36
  think,
• 42:36
  but
• 42:37
  because
• 42:37
  there's
• 42:38
  going
• 42:38
  to
• 42:38
  be,
• 42:39
  it's
• 42:39
  going
• 42:39
  to
• 42:39
  be
• 42:40
  much,
• 42:40
  much
• 42:40
  easier
• 42:40
  to
• 42:41
  push
• 42:42
  new
• 42:42
  products
• 42:43
  on
• 42:43
  the
• 42:43
  market
• 42:44
  that
• 42:44
  are
• 42:44
  not
• 42:44
  here
• 42:45
  yet,
• 42:46
  especially
• 42:46
  in.
• 42:46
  In
• 42:47
  the
• 42:47
  D2C
• 42:48
  area.
• 42:49
  What
• 42:49
  you
• 42:49
  can
• 42:49
  also
• 42:50
  do
• 42:50
  is
• 42:50
  you
• 42:50
  can
• 42:51
  use
• 42:51
  Alibaba.com's
• 42:53
  picture
• 42:53
  search
• 42:54
  or
• 42:55
  photo
• 42:55
  search.
• 42:56
  Feature
• 42:57
  to
• 42:57
  find
• 42:58
  supplier
• 42:58
  of
• 42:59
  everyone.
• 43:00
  Yeah.
• 43:00
  Like
• 43:00
  for
• 43:01
  example,
• 43:01
  my
• 43:01
  daughter
• 43:02
  came
• 43:02
  on
• 43:03
  on
• 43:03
  Saturday
• 43:03
  and
• 43:04
  wanted
• 43:04
  to
• 43:04
  buy
• 43:05
  a
• 43:05
  D2C
• 43:06
  brand
• 43:06
  watch.
• 43:07
  I
• 43:07
  don't
• 43:07
  mention
• 43:08
  the
• 43:08
  name.
• 43:10
  And
• 43:10
  they
• 43:10
  wanted
• 43:11
  like
• 43:11
  the
• 43:11
  typical
• 43:12
  Instagram
• 43:13
  TikTok
• 43:14
  kind
• 43:15
  of
• 43:15
  D2C
• 43:16
  brand
• 43:16
  and
• 43:17
  they
• 43:17
  wanted
• 43:17
  to
• 43:17
  sell
• 43:18
  the
• 43:19
  watch
• 43:19
  for
• 43:20
  €100.
• 43:21
  And
• 43:22
  I
• 43:22
  took
• 43:23
  out
• 43:23
  Alibaba.com,
• 43:25
  take
• 43:25
  a
• 43:25
  pic,
• 43:25
  took
• 43:26
  a
• 43:26
  picture
• 43:26
  of
• 43:27
  the
• 43:27
  watch
• 43:28
  and
• 43:29
  I
• 43:29
  can
• 43:29
  buy
• 43:29
  it
• 43:29
  for
• 43:29
  €2
• 43:31
  on
• 43:31
  Alibaba.com.
• 43:32
  yeah,
• 43:33
  it
• 43:33
  looks
• 43:34
  the
• 43:34
  same.
• 43:34
  Probably
• 43:35
  we
• 43:35
  have
• 43:35
  to
• 43:35
  do
• 43:35
  more
• 43:35
  research
• 43:36
  to
• 43:36
  see
• 43:36
  if
• 43:37
  it's
• 43:37
  still
• 43:38
  the
• 43:38
  same
• 43:38
  product,
• 43:38
  but
• 43:39
  it
• 43:39
  looks
• 43:39
  quite
• 43:39
  similar.
• 43:42
  But
• 43:42
  that's
• 43:43
  also
• 43:43
  a
• 43:43
  problem.
• 43:44
  Yeah.
• 43:44
  Suddenly
• 43:45
  you
• 43:45
  have
• 43:45
  an
• 43:46
  unbelievable
• 43:47
  amount
• 43:47
  of
• 43:47
  transparency.
• 43:50
  And
• 43:50
  you
• 43:50
  have
• 43:50
  to
• 43:51
  justify
• 43:51
  why
• 43:52
  you
• 43:52
  want
• 43:52
  to
• 43:52
  sell
• 43:53
  this
• 43:53
  thing
• 43:53
  for
• 43:54
  €100
• 43:54
  that
• 43:55
  I
• 43:55
  can
• 43:55
  actually
• 43:55
  buy
• 43:56
  for
• 43:56
  two.
• 43:57
  I
• 43:57
  offered
• 43:57
  to
• 43:57
  buy
• 43:58
  10
• 43:58
  and
• 43:58
  then
• 43:58
  she
• 43:58
  could
• 43:59
  pass
• 43:59
  them
• 43:59
  around
• 44:00
  in
• 44:00
  the
• 44:01
  class.
• 44:03
  But
• 44:04
  yeah,
• 44:05
  that's
• 44:05
  also
• 44:05
  a
• 44:05
  big
• 44:06
  problem
• 44:06
  that
• 44:07
  we
• 44:07
  probably
• 44:07
  will
• 44:08
  face
• 44:09
  quickly.
• 44:09
  And
• 44:09
  it's
• 44:10
  also
• 44:10
  something
• 44:10
  that
• 44:10
  I
• 44:10
  always
• 44:11
  like
• 44:11
  to
• 44:11
  show
• 44:12
  when
• 44:12
  I
• 44:12
  talk
• 44:12
  about
• 44:12
  Shein
• 44:13
  and
• 44:13
  Temu.
• 44:13
  I
• 44:14
  show
• 44:14
  a
• 44:15
  bag
• 44:15
  that
• 44:15
  was
• 44:16
  that
• 44:16
  I
• 44:16
  can
• 44:17
  buy
• 44:17
  on
• 44:17
  Amazon
• 44:18
  for
• 44:18
  like
• 44:18
  €19
• 44:19
  and
• 44:20
  you
• 44:20
  can
• 44:20
  buy
• 44:20
  it
• 44:20
  on
• 44:21
  Temu
• 44:21
  and
• 44:21
  shein
• 44:22
  for
• 44:22
  like
• 44:22
  8
• 44:23
  and
• 44:23
  6
• 44:23
  Euros
• 44:24
  or
• 44:24
  something
• 44:24
  like
• 44:24
  that.
• 44:25
  And
• 44:25
  then
• 44:25
  I
• 44:25
  let
• 44:26
  people
• 44:26
  ask,
• 44:26
  what
• 44:27
  do
• 44:27
  you
• 44:27
  think
• 44:27
  the
• 44:27
  same
• 44:27
  bag
• 44:28
  is
• 44:28
  sold
• 44:29
  for
• 44:29
  in
• 44:29
  China?
• 44:31
  And
• 44:32
  usually
• 44:32
  nobody
• 44:33
  really
• 44:33
  gets
• 44:33
  the
• 44:34
  price.
• 44:34
  It's
• 44:34
  around
• 44:34
  €1
• 44:36
  and
• 44:36
  it's
• 44:37
  sold
• 44:37
  around
• 44:38
  €1
• 44:38
  still
• 44:39
  with
• 44:39
  profit.
• 44:41
  So
• 44:42
  you
• 44:42
  very
• 44:43
  often
• 44:43
  the
• 44:43
  question
• 44:43
  is
• 44:44
  not
• 44:44
  why
• 44:44
  is
• 44:44
  it
• 44:44
  so
• 44:45
  cheap
• 44:45
  on
• 44:45
  Tamu,
• 44:46
  it's
• 44:46
  more
• 44:46
  why
• 44:46
  is
• 44:47
  it
• 44:47
  so
• 44:47
  expensive
• 44:47
  on
• 44:48
  Amazon?
• 44:48
  On
• 44:48
  Amazon
• 44:49
  or
• 44:49
  some.
• 44:49
  Or
• 44:50
  maybe
• 44:50
  even
• 44:50
  in
• 44:50
  the
• 44:50
  brand
• 44:50
  store,
• 44:51
  if
• 44:51
  they
• 44:51
  are.
• 44:52
  Exactly.
• 44:52
  Yeah.
• 44:55
  Yeah.
• 44:55
  That
• 44:55
  is
• 44:56
  a
• 44:56
  whole
• 44:56
  new,
• 44:57
  as
• 44:57
  you
• 44:57
  said,
• 44:58
  field
• 44:59
  of
• 44:59
  transparency
• 45:00
  that
• 45:00
  we
• 45:00
  haven't
• 45:01
  known
• 45:01
  so
• 45:01
  far.
• 45:01
  And
• 45:02
  I
• 45:02
  think
• 45:02
  this
• 45:02
  will
• 45:03
  goes
• 45:03
  way.
• 45:03
  Beyond
• 45:04
  customs
• 45:04
  and
• 45:04
  taxes.
• 45:06
  Yes.
• 45:06
  And
• 45:06
  it
• 45:07
  will
• 45:07
  affect
• 45:07
  brands
• 45:08
  that
• 45:09
  can't
• 45:09
  hide
• 45:10
  any
• 45:10
  longer
• 45:10
  behind
• 45:11
  the
• 45:11
  great
• 45:12
  branding
• 45:12
  strategy.
• 45:13
  Because
• 45:13
  if
• 45:13
  the
• 45:13
  product
• 45:14
  is
• 45:14
  just
• 45:14
  the
• 45:14
  same
• 45:15
  as
• 45:16
  the
• 45:16
  one
• 45:16
  on
• 45:16
  Alibaba.com,
• 45:17
  it's
• 45:18
  really
• 45:18
  hard
• 45:18
  to.
• 45:21
  Justify
• 45:21
  the
• 45:22
  higher
• 45:22
  price
• 45:22
  just
• 45:23
  through
• 45:24
  branding.
• 45:25
  And
• 45:26
  that's
• 45:26
  it.
• 45:27
  As
• 45:27
  you
• 45:28
  say,
• 45:28
  this
• 45:28
  is
• 45:28
  a
• 45:28
  much
• 45:28
  bigger.
• 45:29
  Especially
• 45:29
  if
• 45:29
  the
• 45:29
  branding,
• 45:31
  not
• 45:31
  very.
• 45:32
  Is
• 45:32
  boring
• 45:33
  too.
• 45:33
  Right?
• 45:35
  Yeah.
• 45:35
  We're
• 45:36
  not
• 45:36
  very
• 45:36
  inventive.
• 45:38
  But
• 45:38
  I
• 45:39
  can
• 45:39
  give
• 45:39
  you
• 45:39
  one
• 45:39
  last
• 45:40
  question
• 45:40
  that
• 45:40
  can
• 45:40
  be
• 45:41
  answered
• 45:41
  using
• 45:41
  Alibaba.com
• 45:42
  services
• 45:43
  and
• 45:43
  that's
• 45:45
  who
• 45:45
  can
• 45:45
  make
• 45:46
  this?
• 45:47
  Yeah.
• 45:47
  I
• 45:47
  have
• 45:47
  an
• 45:47
  idea
• 45:48
  for
• 45:48
  a
• 45:48
  product
• 45:49
  and
• 45:49
  I
• 45:49
  can
• 45:49
  describe
• 45:50
  it,
• 45:50
  but
• 45:50
  I
• 45:51
  don't
• 45:51
  know
• 45:51
  where
• 45:51
  to
• 45:51
  get.
• 45:53
  Could
• 45:53
  be
• 45:53
  a
• 45:53
  very
• 45:53
  complicated
• 45:54
  thing.
• 45:54
  And
• 45:55
  Alibaba.com
• 45:56
  has
• 45:56
  a.
• 45:57
  An
• 45:57
  app
• 45:57
  that's
• 45:58
  called
• 45:58
  Axio
• 45:59
  Accio,
• 46:02
  which
• 46:03
  is
• 46:03
  basically
• 46:04
  a
• 46:04
  chatbot
• 46:05
  for
• 46:05
  products.
• 46:06
  I
• 46:06
  can
• 46:07
  put
• 46:08
  in
• 46:08
  there
• 46:08
  my
• 46:09
  prompt
• 46:09
  describing
• 46:10
  the
• 46:10
  product
• 46:10
  and
• 46:11
  Axio
• 46:11
  tries
• 46:12
  to
• 46:13
  build
• 46:13
  a
• 46:14
  supply
• 46:14
  chain
• 46:14
  for
• 46:15
  me
• 46:15
  for
• 46:15
  this
• 46:15
  product.
• 46:16
  I
• 46:17
  can
• 46:17
  even
• 46:17
  ask
• 46:18
  it
• 46:18
  to
• 46:19
  check
• 46:19
  with
• 46:19
  market
• 46:20
  data
• 46:20
  if
• 46:20
  this
• 46:21
  product
• 46:22
  has
• 46:22
  a.
• 46:24
  Successful
• 46:25
  business
• 46:26
  ahead
• 46:26
  of
• 46:26
  it.
• 46:27
  I
• 46:27
  can
• 46:27
  generate
• 46:28
  or
• 46:28
  visualize
• 46:30
  drafts
• 46:30
  of
• 46:31
  it,
• 46:31
  pictures
• 46:32
  of
• 46:32
  this
• 46:32
  and
• 46:32
  then
• 46:33
  I
• 46:33
  can
• 46:33
  use
• 46:33
  those
• 46:34
  which
• 46:35
  I
• 46:35
  can
• 46:35
  modify,
• 46:36
  which
• 46:36
  I
• 46:36
  can
• 46:37
  then
• 46:37
  use
• 46:37
  to
• 46:38
  find
• 46:39
  suppliers.
• 46:40
  And
• 46:40
  so
• 46:41
  the
• 46:41
  whole
• 46:41
  process
• 46:43
  of
• 46:43
  I
• 46:43
  have
• 46:44
  an
• 46:44
  idea
• 46:45
  to
• 46:45
  I
• 46:46
  have
• 46:46
  a
• 46:46
  product
• 46:47
  that
• 46:48
  I
• 46:48
  can
• 46:48
  sell
• 46:49
  is
• 46:49
  also
• 46:49
  supported
• 46:50
  here
• 46:51
  without
• 46:51
  actually
• 46:52
  picking
• 46:52
  out
• 46:52
  products,
• 46:53
  just
• 46:53
  with
• 46:54
  the
• 46:54
  idea.
• 46:57
  That's
• 46:57
  a
• 46:58
  pretty
• 46:58
  interesting
• 46:58
  thing
• 46:58
  for
• 46:59
  somebody
• 46:59
  who
• 46:59
  wants
• 47:00
  to
• 47:00
  start
• 47:00
  a
• 47:00
  D2C
• 47:01
  brand.
• 47:03
  That
• 47:03
  all
• 47:03
  comes
• 47:04
  back
• 47:04
  to
• 47:04
  that
• 47:04
  actually
• 47:05
  that
• 47:05
  creating
• 47:06
  and
• 47:06
  selling
• 47:07
  products
• 47:07
  is
• 47:08
  going
• 47:08
  to
• 47:08
  be
• 47:09
  a
• 47:10
  matter
• 47:10
  of
• 47:10
  days
• 47:10
  or
• 47:11
  weeks
• 47:12
  and
• 47:12
  not
• 47:12
  a
• 47:12
  matter
• 47:12
  of
• 47:13
  months
• 47:13
  anymore.
• 47:14
  So
• 47:14
  hooray.
• 47:15
  After
• 47:15
  the
• 47:17
  tsunami
• 47:18
  of
• 47:18
  retailers
• 47:19
  and
• 47:19
  platforms
• 47:20
  coming
• 47:20
  from
• 47:20
  from
• 47:21
  China,
• 47:21
  I
• 47:21
  guess
• 47:21
  that
• 47:22
  will
• 47:22
  be
• 47:22
  a
• 47:22
  next
• 47:22
  the
• 47:22
  next
• 47:23
  wave
• 47:23
  coming
• 47:23
  from
• 47:24
  DTC
• 47:24
  brands
• 47:25
  that
• 47:25
  are
• 47:26
  all
• 47:26
  active
• 47:26
  on
• 47:27
  these
• 47:27
  platforms
• 47:27
  and
• 47:27
  are
• 47:28
  coming
• 47:28
  for
• 47:29
  us.
• 47:30
  Yeah,
• 47:30
  that
• 47:30
  is
• 47:31
  really
• 47:32
  an
• 47:32
  interesting
• 47:32
  outlook.
• 47:33
  Thank
• 47:33
  you
• 47:33
  for
• 47:34
  breaking
• 47:35
  down
• 47:35
  what
• 47:35
  happened
• 47:35
  at
• 47:35
  the
• 47:35
  co
• 47:35
  create
• 47:36
  and
• 47:36
  I
• 47:36
  agree
• 47:37
  with
• 47:37
  you
• 47:37
  in,
• 47:37
  in
• 47:37
  that
• 47:38
  case
• 47:38
  that
• 47:38
  it's
• 47:39
  not
• 47:39
  a
• 47:39
  very.
• 47:40
  It's.
• 47:40
  It's
• 47:40
  not
• 47:40
  an
• 47:41
  Instagrammable
• 47:41
  topic
• 47:42
  in
• 47:42
  a
• 47:42
  way.
• 47:42
  It's
• 47:43
  not
• 47:43
  a
• 47:43
  YouTube.
• 47:44
  That's
• 47:44
  what
• 47:44
  I
• 47:44
  meant.
• 47:44
  YouTubeable
• 47:45
  topic
• 47:46
  because
• 47:46
  it's
• 47:47
  much
• 47:47
  more
• 47:47
  complicated.
• 47:49
  It
• 47:49
  has
• 47:49
  a
• 47:49
  much
• 47:49
  further
• 47:50
  reach
• 47:51
  than
• 47:51
  everything
• 47:52
  we
• 47:52
  are
• 47:52
  talking
• 47:53
  about
• 47:53
  at
• 47:53
  the
• 47:53
  moment.
• 47:54
  I
• 47:54
  absolutely
• 47:55
  agree.
• 47:55
  Yes.
• 47:56
  Thank
• 47:56
  you
• 47:56
  very
• 47:56
  much
• 47:57
  for
• 47:57
  your
• 47:57
  insights,
• 47:58
  Von.
• 47:58
  That
• 47:58
  was
• 47:58
  really
• 47:59
  interesting
• 48:00
  and
• 48:01
  it
• 48:01
  was
• 48:01
  great
• 48:01
  having
• 48:02
  you
• 48:02
  here.
• 48:03
  Yeah.
• 48:03
  Thank
• 48:03
  you
• 48:03
  for
• 48:04
  inviting
• 48:04
  me.
• 48:06
  Right.
• 48:06
  I
• 48:07
  hope
• 48:07
  you
• 48:07
  all
• 48:08
  can
• 48:08
  digest
• 48:09
  what
• 48:09
  we
• 48:09
  said
• 48:10
  today
• 48:10
  because
• 48:10
  I
• 48:11
  think
• 48:11
  it
• 48:11
  was
• 48:11
  a
• 48:11
  lot.
• 48:11
  Thanks
• 48:12
  for
• 48:12
  listening
• 48:12
  to
• 48:12
  us
• 48:13
  and
• 48:14
  you
• 48:14
  could
• 48:14
  make
• 48:14
  me
• 48:14
  as
• 48:15
  always,
• 48:15
  very
• 48:15
  happy
• 48:16
  by
• 48:16
  following
• 48:16
  us
• 48:17
  or
• 48:17
  rating
• 48:17
  our
• 48:18
  podcasts
• 48:18
  on
• 48:18
  Spotify,
• 48:19
  Apple
• 48:19
  Podcasts
• 48:20
  or
• 48:20
  YouTube
• 48:20
  and
• 48:21
  also
• 48:21
  leaving
• 48:21
  your
• 48:21
  comments
• 48:22
  and
• 48:23
  telling
• 48:24
  us
• 48:24
  what
• 48:24
  you
• 48:24
  think
• 48:25
  about
• 48:25
  this
• 48:26
  new
• 48:26
  Chinese
• 48:27
  wave
• 48:27
  that
• 48:27
  is
• 48:28
  coming.
• 48:28
  Yeah.
• 48:29
  Next
• 48:29
  week
• 48:30
  we'll
• 48:30
  be
• 48:30
  talking
• 48:31
  a
• 48:31
  bit
• 48:31
  more
• 48:31
  operative
• 48:32
  business.
• 48:32
  I'll
• 48:33
  have
• 48:33
  an
• 48:34
  expert
• 48:34
  over
• 48:34
  to
• 48:35
  debate
• 48:35
  whether
• 48:36
  Black
• 48:36
  Week
• 48:36
  on
• 48:36
  Amazon
• 48:37
  is
• 48:37
  still
• 48:37
  working
• 48:38
  or
• 48:38
  not
• 48:39
  with
• 48:39
  some
• 48:39
  very
• 48:39
  up
• 48:40
  to
• 48:40
  date
• 48:40
  figures
• 48:41
  and
• 48:41
  numbers
• 48:42
  from
• 48:42
  the
• 48:42
  market.
• 48:42
  So
• 48:43
  that
• 48:43
  is
• 48:43
  also
• 48:43
  going
• 48:44
  to
• 48:44
  be
• 48:44
  interesting.
• 48:45
  So
• 48:45
  tune
• 48:45
  in
• 48:46
  next
• 48:46
  time
• 48:46
  and
• 48:46
  thanks
• 48:46
  for
• 48:47
  today.
• 48:47
  Bye
• 48:47
  bye.
• 48:54
  You
• 48:54
  listened
• 48:55
  to
• 48:55
  let's
• 48:55
  Talk
• 48:56
  Marketplace,
• 48:56
  the
• 48:57
  Marketplace
• 48:57
  podcast
• 48:58
  with
• 48:58
  Ingrid
• 48:58
  Lommer
• 48:59
  and
• 48:59
  Vanneri
• 48:59
  Dichtel.