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The end of de minimis - just "propaganda"? #LTM134
The EU will abolish the €150 de-minimis threshold in early 2026 - but will this really slow down Temu, Shein or AliExpress? In this episode, Ingrid talks with China-commerce expert Björn Ognibeni about why the impact will be far smaller than many hope. They explore how Chinese platforms easily absorb new duties, why Europe’s true vulnerability lies in AI-driven sourcing and product development, and how Alibaba.com already uses agentic AI to cut sourcing cycles from months to days. Björn also explains how brutal price transparency will expose many Western brands - and why Europe’s biggest…
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